791. What You Aren't Being Told About Your Supplements

27:08I didn't really love it, but I know people that do, but yeah, the, I've been hearing now more and more just the amount of toxins that could be in there, which is very interesting. And how do you avoid that, I guess? So it's obviously your sourcing part is one step. So being able to like test earlier for where, like, so we actually use the pea protein as well. And we've been through a lot of different pea manufacturers and like, we buy the peas, we do a lab testing first to see what is the actual like contaminant level of these peas. We even find from the same farmers, that's a big variation. And that's back to that.

27:46We want to test every single batch of every single product that the consumer is facing because then the consumer has safety. But so you can go on different routes. I think another finding in that study was like the chocolate-based tend to, again, because the cacao beans and so on are really good at, again, removing stuff out of the soil and where they're grown also tend to have higher heavy metal content. It can be cadmium and lead again. So if you don't know anything, you would probably choose like a whey protein, a vanilla flavored or non-flavored because that would kind of limit your exposure based on this.

28:19This is not just, you know, it's an issue now and then. It's like it's a regular issue and 47 % is actually contaminated. Or you could choose a brand that actually share old data. That would be the point because I still feel that from the protein, you know, the convenience of adding protein to your diet if you have a hard time hitting your certain protein goals, whether that is, you know, one goal or another goal or how aggressive you are on that, you know, there's a lot of nuance and variance in that too. But nonetheless, even if you are on a plant-based diet, it's actually a really good tool to add some protein to it because it can be hard to reach just through, you know, beans and legumes and so on, right?

28:58So I think it definitely serves a purpose. But again, then it should be clean and pure. Absolutely. We have too much to think about to have to like wonder. So my point is we will get there. We are obviously pilot pushing in that direction. But when we see these data points, it might take five or 10 more years. But at some point, we hope that that same type of system that they implement in the baby food should be implemented in something we could call a high risk category without being like fear mongering. Because protein powders, you're consuming all this. So dose makes the poison too. So would I be worried about, let's say, heavy metal content if I had like a small piece of chocolate every day?

29:36You know, depending on how much chocolate you're having for sure. But, you know, if you take a protein powder, you have a fairly big dose of powder. It could be 20, 30 grams. Maybe some people do two servings a day. So the dose makes the poison too. So I think those are the areas where you want to, both at brands as consumers, you know, that's where you should prioritize. Absolutely. Yeah, I mean, I'm a stickler, to be honest, and especially now having my son, I actually put a little bit of the whey protein in his little smoothie in the morning, the vanilla, the vanilla, bourbon vanilla, bourbon vanilla.

30:10So good. But, you know, I feel good knowing that it's been fully tested because I'm just thinking about child development, brain development. I'm thinking about just the sneaky ways in which we could be delaying development in what we're feeding our children, whether it's excess sugar, these heavy metals, et cetera. So I'm like kind of – You get so into it, right? I get very into it. You care. I care a lot. You care so much when you have like a – Yeah. And I also know that majority of brands don't care as much as you all do yet. But we got to start a place, right? Yes, exactly. And so I guess my last question on this topic is, you know, is there, what would it take for there to be a tipping point?

30:57Is it just more brands doing this third party testing or is it like on a government level having regulation where people need, brands need to be transparent? I think that's where we need to get to. Yeah. At the end of the day also. So it's not us, the brands or any third party that need to regulate. Like it feels much more, you know, right when it's the same set of rules across because otherwise there might be, let's say, five different providers. That's, again, confusing for the consumers, you know. Hey, Clean Nable Pro and these guys and these guys, you know, there's so many. If you want to be able to benchmark apples to apples and so on, you know, it should be, I think something like that should be regulated.

31:35And again, they made it happen in baby food. I know it's for California mainly, but it shows us there's a route. I won't get too far deep into like conspiracy land, but I'm curious, is what's stopping this happening from having it regulated on a government level or making it just a slower process? Is it the industries that maybe contribute to the contamination? So it's like certain parts of the agriculture industry or fertilizer? Yeah, I see where you're going, but I think it's hard actually to say. Totally. Yeah, it really is. But, and I'm a personal believer and I don't think the brands are doing it like on file.

32:19Right. You know, I think they're, you know, right now it's an education. First, we need to transparency. And when we see stats like that, that are so like, it's, again, it's a very broad study that shows data like this. You know, that's where we need to act. And I think the brands will follow if the consumers also follow. And then eventually we should get it like, you know, regulated by a third, like an instance, like a government institution or something like that. I'm curious, you're from Copenhagen. Are there different regulations there and in Europe? There's definitely, so generally I would say, and then that's why you also see a lot of American brands are saying like, you know, we follow European regulations, especially in beauty and in a lot of the other categories.

32:59You also hear a lot about this right now on, you know, you can see whether it's breakfast products that are available for Americans, but in Europe, the same breakfast product doesn't have these colors or dyes or whatnot in them. So I think we have a different rule set that is much stricter, especially on chemistry. So, but unfortunately that doesn't look on like heavy metals. Okay. So it is much better when you look on chemistry, you know, even if it's glyphosate or, you know, pesticides and chemistry in general, it's much stricter than what we see in America. So I think there's definitely – and when we – and I say we as a European, I see myself equally as an American.

33:37I've been living in America for a long time and going back and forth all the time. And my wife's family lives in America as well. So I say when such a complex setup as Europe with so many different countries can find a route to figure it out where we are not just different states. We are really different people and traditions and where we come from and languages and so on. I'm sure we can implement something similar in the U.S. as well. Yeah, I'm super hopeful. For sure. I think we're on our way. That's the route. We have to go.

34:11As we move into summer, I always want my skin to feel healthy, nourished, and glowy. I'm a glow girl. I want it shiny. I want a glazed donut. But I realized that glow doesn't come from chasing new products every single week. It comes from consistency. So lately I've been using Naturium and their Glow Getter Bundle. Y 'all, I have to recommend this to you because it honestly made my body care routine feel like such a luxury. Okay. The multi-oil body wash, I put it in my shower. It transforms from this rich oil into a soft lather that is just incredible for your skin. The body scrub, y 'all, it leaves my skin radiant, smooth, beautiful.

34:49And the body oil paired with the body butter gives that hydrated, luminous look that's perfect for summer. I show off my belly and it's just like nice and glowy and amazing. So Naturian believes skincare should be clinically effective, skin compatible, and affordable. It's luxury you can use every single day and that's creates real consistency. I'm excited for you. So give your skin the affordable, luxurious glow up it deserves. Go to naturium.com slash almost 30 for 10 % off your first purchase. That's naturium.com slash almost 30. So your girls at the farmer's market on Saturdays, every once in a while with my friends, I'm shopping at the local spots.

35:25When I was in Europe, I was shopping at these local markets. And one of the things I was noticing is I was so exceptionally eternally grateful that I I could just buy with a tap of my phone from these local vendors and these local markets. I got this crystal necklace that I needed and I got to just do a little tap tap on Square and make it super easy for myself. So Square is the support for today's episode. It's the business platform that helps sellers become neighborhood favorites. I always just notice that everything flows when people use Square. The checkout with Square is seamless. The staff isn't stressed and they're actually able to connect with you because they're not fumbling with different systems.

36:03And I just love that it brings payments, point of sales, online orders, inventory, staffing, and more together in one place. So these local business owners can spend less time managing technology and more time doing what they love. And whether you're just getting started with growing your business, Square truly grows with you. It helps you run your business more smoothly, bringing payments, operations, and insights in together in one place. So you're ready for whatever's next. And right now listeners can get up to$200 off Square hardware when you sign up for square.com slash go slash almost 30.

36:35That's S-Q-U-A-R-E dot com slash go slash almost 30 to get started with Square and build a setup that works the way you do. Okay, I would love to talk about, so as we know, everyone's talking about the amount of protein we're getting in a day. Yeah. But I want to find like the nuance in the conversation. Yeah. And just, you know, what you and the company has found in terms of how much protein do we actually need, the type of protein, you know, whey versus collagen versus other types. What is important for us to understand, especially as women? There's mostly women listening to this. For sure. And I think that's really probably also where it's most important to discuss because it tends to be women also getting maybe too little protein in the diet.

37:23And I think when we look at everything from perimenopause to menopause and as we go on, like what we want is healthy muscle. And I think if you listen to like the Dr. Gabriel Lyons, she's probably on the front of the pushing protein and healthy skeletal muscle. But I think everything looks like when you have healthy skeletal muscle, all your health markers looks better. It comes from, you know, body, brain, wellness, you know. So I think there's something to it. And we know we need protein to maintain, build a healthy skeletal model. And we need to actively work out. That's the other side. We can't just sit in a chair.

38:01So I think those are two really critical components that especially for women is super important. So I don't know what I would say. Hey, I would do one gram per pound of body weight. I think that's on the larger dose side of it. But if we look at the American recommendation, it's like on a super low dose, it's like you can barely survive on that. So I think you can survive on it, but it's only really low. Drive on it, yeah. There's a big difference, right? So I would probably go closer to maybe 7.8 grams of protein per body weight in pound. And if you start to measure that out, like it's some pretty intense meals.

38:45If you're doing three meals a day with protein, like you need to get to. I actively have to think about it. You actively have to think about it, yeah. I'm like, okay, I make my big batch of, you know, meatballs at the top of the week to be able to shovel them in my mouth at once. Exactly, yeah. It's a thing. It's a thing. And if you want to be at like 30 grams of protein per meal, which a lot, like it's a thing. Yeah. So I think there's definitely something to be aware of. And I think starting to pay attention to that and, you know, and adding some strength training to your regimen of wellness routine, longevity routine, healthy mom routine.

39:20And so I think that is – we will just see the importance of that grow over time. So when we're talking about – because I love your whey protein. Can we talk about like whey versus collagen? Do we need both? Like what's the amino profile that we should be looking at? I'm saying this as not – I would imagine. No, it's almost nothing but kind of has found her flow and things. I think you found your flow. I think there's definitely some amino acids that are more, you know, helpful when it comes to muscle building, like the leucine and so on. And those you find in higher doses in like a whey protein.

39:54So you will get like the brand chains amino acid that you often have seen also, you know, the bodybuilder in the past, very focused on hitting all the essential amino acids and such. But if you look at that in a serving of protein powder and whey, you most often get that leucine needed for the muscle side of it. Got it. Okay. And that's where it's potent and, you know, a good and a powerful add-on to your diet. And again, you can do with a protein shake, you can get your, you know, 20 to 30 grams of protein in the shake fairly easy. Easy, yeah. So you can actually use that to build sugar. I was actually surprised by the serving size.

40:29Of a spoon. Yes, and how much protein was in. I had to double take when I was giving it to my son. I was like, is that right? Yeah. And I think actually going into our protein product in a second, you think it's, you get quite a lot from a fairly small dose. It's like, again, it's grams. So there's like for 20 grams of, 20 grams, there's 30 grams of powder for 20 grams of protein, basically, because of the concentration of the protein and so. and we've taken a route of, you know, making it a flavor, like the flavor component of our protein powder is flavored with real natural ingredients like the real vanilla, the real vanilla seeds in it and so on.

41:13And we actually used a little bit of organic coconut sugar instead of having like high monk fruit, stevia, or anything else like that. And people are like, oh, I don't want sugar in my protein powder. And I think that's fair. I think that's a really fair point, to be honest. I'm also more focused on the protein when I'm buying protein powder than the carbohydrates. But if I look at it in the grand scheme of my diet and like the wellness of the product, the taste, the life, I think you're getting three grams of added sugar. That's like a fifth of a banana or a bite of an apple. We're in that, like it's so little.

41:46So I think if you can get that and get 20 grams of protein and then you actually avoid a lot of these, obviously you want to avoid the not natural flavor components, But even sometimes I want to avoid like getting too much monk fruit and stevia and so on because it becomes so overly palatable sweet. I agree with you. And this feel more like real food. And that was kind of the purpose of it. Take real food, mix it, and get to a high quality product. Completely agree. Because I do think it was certain products that use natural flavors or, you know, really, really sweet sweeteners. I feel like it changes my palate a little bit over time where I'm like, yes, I'll crave sweeter, but it's almost like when I eat sweet things, they don't taste as sweet.

42:33No. Which is really interesting. Same with like salty stuff, but I kind of like, you know, I'm okay with salt. But it's just been interesting to kind of notice that over time. I hear what you're saying. And I think when you're eating like real food most of the time, your palate is just so much more prone to tasting and feeling the differences and so on. So that's how we got there too. I do say like natural flavor in Europe is very different from natural flavor in the US too. Can you tell me more about that? Yeah, because I know a lot of us, it's like, I don't want to, if I'm here as well, I'm like, I probably don't necessarily always want the natural flavor component in the product.

43:08But let's say in a protein powder, honestly, you do want a taste of something. Sure. Because otherwise it becomes so, you know, not nice of an experience, let's say, after a workout or, you know, as part of your breakfast or whenever you're using it. So I think by using the natural flavor component in Europe has to come from a natural ingredient. Okay. So it's like a concentrate of vanilla. So the words are true. The words are more true. There's way less, like, you know, it become more of an umbrella term over here where you can cover a lot of things under it. So what we've done is additionally also for the people that really – we have a lot of very nerdy customers and science-driven customers and people who are taking out products.

43:48Part of the transparency report, we test for residual solvents as well. And that's some of the things that you might see down there in the flavoring components and so on. So you can actually go in and see, oh, there's nothing of this in it and there's nothing of that. So you can see all the different residual solvents. So it tests from the residual solvents like the pesticide residue and glyphosate, the actual protein content. You know, there's actually 21 grams of protein in my shake or whatever brands are claiming. Heavy metals, which is probably the most important when you look at it. And let's see, I think there was – we sometimes test additionally for PFAS.

44:27We haven't found that yet. We just – PFAS is sneaking in our food chain. Yeah. But let's just be honest about it. It's coming in a water soil. It's in our placenta. It's there, right? Yeah, that's also creepy, right? But where is it coming from? Right. We don't know yet. We have a lot of indication. There's like the stuff in our apparel and clothing, the cookware. There's a lot of different things. Makeup, skincare. But how does it end up in food? So we've also said, okay, since it's an issue, for some, we want to go in and test that now and then. We haven't found yet, so it's not something that either we are relying on, like, the CleanAble Project and the other professional institutions to say, okay, now we have to test for this.

45:07Right. They should be the drivers of that, not the brands. But we do that anyway by ourselves if we have, you know, concerned consumers or we sign to hear something that is sneaking in. But we haven't seen that yet, so it's not something that's mandatory in our individual testing yet. Okay. But I think that will vary a lot from what type of products we're talking about. Yeah, I think of PFAS too, related to food, which I don't think would be like in the, maybe in the supply chain, but like plastics, like containers, you know, I'm thinking about just, I'm always thinking about like, just what's touching my food, even like what I put.

45:47Like if I put my food in a container, okay, let's make sure it's not hot and we're putting it in plastic or coffee in a paper cup. It's lined by the, you know, it's lined with something that's plastic, things like that. I'm kind of just always in the back of my mind thinking about, but I would be curious in the supply chain process. Where does it sneak in? Maybe. Obviously you haven't found it yet, which is great. In the end product. That's also back to testing the end product, right? Because we can get a certificate that the first study protein, the CleanAble Project did on protein powders, they found a lot of BPAs, like the endocrine disruptors are soft and plastic.

46:28Yeah. The positive story was that this new study found almost no brands had. It was only a few of the 160. Oh, wow. Okay. So the industry, from a packaging perspective, really been focused on let's get BPAs and BPS and some of the other bisphenols out of the plastic. I don't know if we're using something new and now lead to chase for. That's another story. But that was a positive. So I think to your point, you know, like be aware of what you're putting it in. There is cross-contamination. And I think that is the second part of, you know, one thing is something is coming out of the soil. But the other is cross-contamination through the supply chain, through the packaging and so on.

47:05But again, back to if you test the final product and you don't find anything. So we don't find anything in the powder. when the clean level products do the testing of our protein powders. And I was like on our website the other day looking at the batch testing. There's right now I think 75 or 79 different lab reports on, that's because we made X amount at a time. Those are in the market so consumers can go in. I was like, God damn, there's a lot of lab reports. People who scroll through this, it's becoming bad. You can go in and find, oh, here's my batch. That badge, we didn't find anything in that actual powder tested from that bag.

47:43Got it. So it's back to that, if we do that step, at least we got to go back in our end and find out where is that cross-contamination coming from eventually. But again, for the consumer's sake, you shouldn't need to think about that, right? Right. We should just give you something that lives up to your quality standards. But I love the paper trail. I love the, you know, I think it's really, yeah, it says so much more than just the report. It says that, you know, you have no problem being transparent about your process. There's nothing to hide. There's nothing, you know, it's just, it feels so much better.

48:16And I think that's where we're moving. You know, people are very energetically attuned to that now and they can kind of feel that, I think. Yes. from a brand. And I think, yeah, the consumers, and like now we talked about healthy moms, like those are the ones pushing the envelope, like demanding higher quality. And that will spill off to us as brands, obviously, and it should, right? Like to us to try to do better. So I think we're definitely pushing that in the right direction. And I would always, I always encourage people as well, if you're in doubt on something you're consuming, and I would say, what are the products that I should pay most attention to?

48:50Back to that, dose makes the poison. the one that you're consuming on a daily basis, the one you're consuming in larger doses, that's a very good starting point to look at, right? So, you know, the protein powder, that's why it comes out. It's a daily product often. It's a fairly large dose. So that's where I would start. But if you have any other products at home, you know, ask the brands, ask them to provide this data. If they can, if they stonewall you, I would be like a little bit, huh? Yeah. But if they can provide it, that's great. Like be, like the more of the brands are experiencing this, the more they need to adapt to it as well.

49:25Yes. So we're good at these consumer movements through social media and so on, right? So let's keep pushing it. And I think we've seen it on a grand scale just lately, governmentally here in the US. So I'm hopeful that that momentum keeps going. What other supplements are you looking at that, one people just generally should be consuming um i know everyone is very bio individual but should be consuming and uh what have you found as far as just kind of the purity challenges there um i'm thinking about the omegas i'm thinking you know so i would love to know what else so i would say like where would i start like if i were on a journey of improving my adding something to my diet.

50:15So I'll say first step, your diet. Like before the supplements, you know, you can't out supplement the bad diet, right? So, so yes, actual food, high quality, quality over quantity, you know, eat very like lots of colors, get real fish. And like, I'm not like picking one certain diet style, but I would just say really the quality over quantity is like a huge component. So that that's one side. But if you now have gone into and say, okay, there is certain things that actually really hard to get even in high quality through diet. Let's say creatine. Like we now would talk, if we just mentioned where would I start on this supplement, I would say omega-3s, D vitamin, magnesium, creatine, protein.

50:56That's probably the top. And I say that and I know that also from a lot of the input we get from our customers, like that's probably the basic product. There could be a multivitamin or something in that mix too. But I would say that's probably the basic of like the food supplements where protein is a little bit different because it's also a food. But so if I start there, we tend to say, you know, we try to practice virtuosity, trying to do these common products uncommonly well. So when you look at omega-3s, there's really, if you're taking an omega-3 for various reasons, you know, like the claims that we can make coming out of Denmark as well is like it's head.

51:37heart and eyes. But if we look at the studies, there's so much on like inflammation markers and so on. And that kind of starts a whole array of other things underneath, right? So the D-vitamin is pretty cheap when you look at it, cost-benefit ratio. So creatine, pretty cheap when you look at it, cost-benefit ratio. Very interesting creatine also from brain health, not just muscle health perspective. So there's definitely something there. And that's one of the harder ones. I think you need close to two pounds of beef a day to get three or five grams of creatine. You can get it in a sub. That's not going to happen from a diet.

52:16There's definitely diet sources, but you're not used to getting those high doses that we'll get from, we talked about what is being adequate and what is being optimal. And there's definitely something here in increasing that for muscle health, brain health, and so on. also a decent one if you're thinking budget wise on your list and then magnesium it's hard to get around too it's incredibly hard to get enough through diet even if you do green juices and smoothies and so on all the time I think that's a great route to it but that's something you can add and see an efficient load from so yes taking you back to the question I think those are probably the top five where I would start and that's based on macro data and it's not based on individual biomarkers or anything.

53:07You could do that. D-vitamin levels is fairly easy to get checked. Magnesium is a little harder because it fluctuates more in the body based on what you're eating and how you're living and so on. So creatine, I actually don't know if you even test for that and like interest I don't know either. What would someone be, what would you recommend? So I started taking creatine, I would say consistently about two months ago. And I've just, speaking to my moms out there, I know you know, lots of brain fog. Lots of just alternate brain function since becoming a mom and just varying levels. and it's helped tremendously.

53:52That's interesting, yeah. Tremendously. I don't know what else it does, but tremendously, like the brain fog has lifted and I've been noticing it in my work, being able to do interviews, writing, et cetera. Like I'm so thankful. So, so thankful. I think there's like what we're starting to see on the creatine side is that there's, one is the neuroprotective side of it, but the other is it's an energy source for the brain. which makes sense when you're describing the different things without being able to point to a study and saying this. But people are starting now to see studies on sleep deprivation where they do a large dose of creatine and see an improved cognitive function when they do it versus a placebo.

54:37So for traveling, jet lag, for being a mom, it's almost like having jet lag all the time with kids waking up at night and so on. So I think there's definitely, again, from the neuroprotective and the brain side of it. I recently had my second concussion. And concussions, for those of you who've been through that, could be totally debilitating. And you're trying to do anything you can, but you can't really do anything. It's a different story. But there was a lot of interesting studies on concussions and creatine as well. So that was a fairly large dose that they were recommending for people and even better if you are taking it prior to having a concussion.

55:19Wow. The recovery was better? So they've been looking at American football players and they saw that the length of the concussion symptoms were significantly shorter for the group that took creatine versus the group that didn't take creatine. Wow. So there's, again, back to that neuroprotective. So I think there's a lot of promising reasons why that's something to add and also why you're feeling an impact. And the other one that we hear most people saying, they actually feel the muscles are getting stronger, more powerful, again, because it helps with this explosive burst of training, which again is helpful for you building muscle and keeping strong, basically.

56:02Summer is always a funny time because I want to enjoy the burgers at the barbecue. I don't know about you, the breakfast bagel before a beach day, that's my thing. The pasta salad at a friend's house, but I also want to make choices that support how I want to feel. I've realized I don't do well with the all or nothing approach anymore. That's just not me. That's why I've been loving hero bread. I was honestly shocked by how soft and fluffy and delicious everything is that they make. There's no stiff cardboard texture, just the bread, buns, tortillas, and bagels you actually crave. I've been using their tortillas for easy lunch wraps for myself, for my son, their bagels when I need something quick and satisfying in the morning.

56:46And nutritionally, it's such an easy swap. Depending on the product, Hero has zero to five grams of net carbs, zero grams of sugar, and 11 to 32 grams of fiber, which is unbelievable. They even have noodles with 32 grams of fiber and 12 grams of protein. I'm obsessed with the noodles. So is my son and husband. So Hero Bread is offering 10 % off your order, go to hero.co and use code A30pod at checkout. That's code A30pod at hero.co. So your girls at the farmer's market on Saturdays, every once in a while with my friends, I'm shopping at the local spots. When I was in Europe, I was shopping at these local markets.

57:24And one of the things I was noticing is I was so exceptionally eternally grateful that I could just buy with a tap of my phone from these local vendors and these local markets. I got this crystal necklace that I needed and I got to just do a little tap tap on Square and make it super easy for myself. So Square is the support for today's episode. It's the business platform that helps sellers become neighborhood favorites. I always just noticed that everything flows when people use Square. The checkout with Square is seamless. The staff isn't stressed and they're actually able to connect with you because they're not fumbling with different systems.

58:00And I just love that it brings payments, point of sales, online orders, inventory, staffing, and more together in one place. So these local business owners can spend less time managing technology and more time doing what they love. And whether you're just getting started with growing your business, Square truly grows with you. It helps you run your business more smoothly, bringing payments, operations, and insights in together in one place. So you're ready for whatever's next. And right now, listeners can get up to$200 off Square hardware when you sign up for square.com slash go slash almost 30.

58:31That's S-Q-U-A-R-E dot com slash go slash almost 30 to get started with Square and build a setup that works the way you do. Great. Yeah, I know that's why my husband takes it, but I also, I'm happy to tell him, because he's had a few concussions. He played football in high school and college. So that's a really - It's a tough sport for him. It is, but yeah. Will my son be playing football? I don't know. Who knows? He can do what he wants, unless mom says otherwise. Yeah, that's really interesting. So I also wanted to touch on magnesium because I think Krista and I, my co-host, will agree. It's one of those supplements that has helped with our anxiety, has helped with our rest and recovery, has helped with our sleep, our digestion.

59:22I assume you do take magnesium on a regular basis. How has it impacted you? It's somewhat similar. I think I've looked a lot on also like sleep optimization and so on for my own health. And again, for the brain health when you're trying to get out of the concussion symptoms. But I think in general, the muscle cramping of being on the go, being slightly dehydrated eventually of like flying or working or just like moving around. Like, you know, I'm a father of three, two. So when you go back and forth across time zones and back into family life and then, you know, keep – it's just – I think generally I would say your body is probably using more magnesium because it's something that is great more when you're like extra under like physical stress or in general.

1:00:08So I think, again, getting it is hard. I would definitely, again, aim to get as much from diet as possible. But it's such a simple add-on if you take an organic form of magnesium to see a benefit from. And we hear the same. I think that's one of the products that we get most positive feedback from, kind of instant gratification almost. People feel it after maybe very few days of taking a magnesium product. No, I agree. I would actually love to know what you've discovered in your own sleep optimization journey. Because I think, you know, people for various reasons are wanting to optimize their sleep.

1:00:44I think me and others out there as moms, you know, it's not the easiest thing because we have a child. But when we can sleep, you know, how can we optimize? Because sleep affects everything. I just know I'm a completely different person when I've gotten really deep, restful sleep. It's a big topic. And I think first up is probably starting by measuring it, whether it's like an aura ring or whatever kind of tracker that you want. And then having like some kind of consistent data for a period of time so you can benchmark up against that when you start to make changes. Right. Again, always wake up, feel how you're feeling.

1:01:22You know, don't look at a data point. Oh, my sleep score was bad. I'm like, don't do that, especially not with small kids. But so feel first. And we have that rule as well at home. And my wife is also using an Oura ring. And, you know, like we also found out something interesting is like I am super easily impacted by, you know, getting like being woken up at night by a kid or something. I'm like, I have a really hard time getting back down into deep sleep where my wife have three children. You know, she's like, if she falls asleep instantly after she's been waking up, back down into deep sleep.

1:01:54It's like the body knows I got to rest. I don't know when I'm getting up again. So that was positive. She was like, wow, how can you outbeat me? You've been up three times this night and you outbeat me. Like, obviously it's her reference range versus my reference range. But, you know, and we're joking about it, making it fun. But I think step one, if you measure, you can also track things that you're doing differently. I found out like a lot of the indoor climate was a big impact for me, like making sure that my pillows and, you know, everything was like the room that I was in didn't have a lot of different pillows.

1:02:27So I sleep significantly worse often when I'm at hotels, even by being alone. Because there's more pillows? My guess is I see my dust, you know, slight. And I don't have the right word for it. You don't have your air filter in the corner. I don't necessarily have the right air filter. I just have too many things that are not like, you know, out there and getting even fresh air to it. So I see fresh air, darkness, temperature. Those are keys. And then your wind down routine. So, and I, you know, again, without pinpointing to one thing, things are awfully different when you travel and are on the go.

1:03:03But I think a wind down routine at home, whether it's like journaling, getting off your phones, stretching, meditating, just slowing down before you go to sleep makes a huge impact on that. I completely agree. Yeah, any nights that I find myself on my phone later than I should or want to be, I've been talking about this lately. I can feel the buzz of my brain. And also what I've realized is that I'm bringing the thoughts, the lives, the pictures, the energy of people that I'm seeing, whether it's on social media or an email or whatever, with me into my sleep state. I will have dreams that reflect that energy.

1:03:48I will see them in my dreams or I'll wake up in the middle of the night feeling a little funky. It's wild. So I'm trying to be just as, you know, boundaried as possible with that in particular, I think makes such a difference. I've also been noticing I'm curious you know you being on the go and an entrepreneur and obviously so much of your work is on your phone at times um I've noticed this very strange feeling almost like um a car sickness when I've been on my phone a lot in a day and I don't know if it's like an ocular thing where I'm like seeing something very up close and it's the blue light and it's this rather than like picking my head up.

1:04:31And I also am curious about the posture of being like this. The technique. Holy moly. Like it's affecting more than I think. And I know this is not what the conversation's about, but I'm just curious kind of your experience with that. No, I think you're right. I think get off the phone like at least an hour before, you know. Could you do it a little earlier? It's probably great. I also tend to think all the thoughts put them down on paper if you have a lot of stuff in your head like sit and actually write them out like that helped me through like stressful periods of time where there's like a lot of deadlines or something that's really important you know that's been super helpful but I think again back to finding that night routine for you at home that you can actually do whether it's like walking around in your garden or you know doing things at home lying on a yoga mat listening to a mindfulness sleep story or anything that like reading can also be.

1:05:31Sometimes my reading get my like creative energy going. So I'm like, oh, I get super tired. I'm like, I can't read. So it's like hit or miss. But I think that's where like writing and journaling is even better. Then practicing gratitude and all the other things we know is so good for our brains. So important. Mental well-being. And I think as parents, you know, I'll just speak to that where sometimes at the end of the day, I just want to like not, I just want to kind of like melt, you know, and I have to be mindful of what that melting looks like. Because sometimes it is like kind of watching trashy TV, which is not bad, but I'm just like, huh.

1:06:11So we have something else. So if I do that, like it's not like if I can like stack it with something that's somewhat good for me. Let's say I have like a – we have an infrared pimp mat at home. Yes, yes. Then I'm lying watching it on that. Totally. So I'm like doing something good. Legs up the wall. Yeah, exactly. So if you can do – again, it's just about like we only have a certain amount of time. Right, right. Can we optimize? Sometimes there should be room for that for sure. But we need to be, yeah, if we can do a little hack here and there at the same time, you know, we just feel better. Totally.

1:06:45How are you looking at just, you know, with three kids, you know, a full family that you and your wife are taking care of? How, like, what is the balance of, you know, being mindful of what they're putting in and around their bodies? And then also the balance of, I realize that sometimes I'm bringing fear and stress to a moment when that actually might be more detrimental than the actual pizza that he's having at the birthday party. You know what I mean? And I am definitely like, my wife balanced me out a little bit on that, even though she's totally into health and wellness is the same. But I get more caught up in it.

1:07:28Totally. Like, what about this? And now we're going over to these friends and they're always feeding like X, Y, Z before. And I'm like, I'm trying to not correct in the situation. Yeah. And then if I know I'm having a situation where let's say midday we're going somewhere and I can't control it, I shouldn't be trying to control it here anyway. I can control all the things around it. So I can control, okay, I'll make sure that we have a really nice breakfast. Yes. Highly, like if it's a food thing, for example. Like if I know I'm going out to just cakes and candy and whatnot, like let's make sure that they're super like filled with good foods, like good quality fats, good protein.

1:08:09So on like they're actually like saturated, right? Yes, yes. So they're not hungry when they get there. They're not hungry, right? And I feel like that's something good. And then I try to let go in the situation. I don't want to be like nitpicking on it too much. If I can control a little bit when we get back home again, I will. Yeah, of course. For sure. and it's we we control what we can control um with i think like my role has been kind of like within the home and within the realm that like feels natural and in flow so if you know you know i'm making his breakfast lunch and dinner every day and if you know there's a pizza party at a birthday then we consider that and we kind of like think about the day holistically and i'm also thinking about this age, the week holistically.

1:08:56So like sometimes in a day I'm doing my best, but toddlers, you know, hunger fluctuates and their preferences fluctuate. So if I look holistically at the week, you know, how do we do? That's kind of what I'm looking at this point in his life. And that changes obviously, as you say, it will change. And like, you should do that for sure and I will like we try to do that too and then we never kind of we talk a lot about when the kids if you start to feed them too much sweet stuff and so on they'll have a much harder time going back to let's say the dark leafy greens and so on so like how do you balance that that's hard too I know but like we talk about it's a practice so they suddenly start oh if you don't like this we got to learn it oh so we got to keep tasting broccoli if you're not a big fan of broccoli Just take a little bite of it next.

1:09:51Oh, taste it again. It's just like practicing a bicycle or whatever it is. It's a skill you got to teach. Of course, it's something they just really don't like. You can go around. But if that list is starting to get too long, still, I would keep introducing. And I can't recall who it was that shared the data with me at some point. But it was like, you need to test up to 50 times. Yes, yes. And you can't say, oh, she doesn't like this. Like, oh, he doesn't like that. Like, no, keep going. Keep going. Yes, I heard the same. And I was like, ah. And I've seen it in practice where the exposure to things, oftentimes my son's 21 months.

1:10:28And oftentimes if I give him too many options, he kind of has like decision fatigue and he'll always, he'll be like, no, I want this thing. And like kind of not give attention to the one thing that's in front of him. And over time, you know, he's now he loves broccoli and maybe next week he won't, who knows. But I've also like, I want to bring fun and joy and exploration to food too. And I want to like bring that back into my, my life as well, where, you know, there's just that joy around food and giving him a different fork to use, like can change a whole meal. Like it looks like a little truck or something like that.

1:11:09Totally. You're like, okay, I got it. But yeah, I love to hear that because, and this is, you know, sometimes an unpopular opinion, but I do think it's our responsibility, you know, and I do think it matters what we feed our children. And I do think that we can have like a healthy relationship with food and still help them to have, you know, a palate that's wide and diverse and have an attitude around food where they, you know, understand what gives them energy and what makes them feel good over time, you know. So I do think that's our responsibility. I totally agree. So I think it's okay to go out in there, but it shouldn't be every day.

1:11:56Yeah, no. Because then suddenly it will be too much. And I think that's where it starts breaking for most because you need to have 90%, 80 % of your diet dialed in. Yes. You can't have like 50 % of it dialed in. And you can see how quickly that will go down the rabbit hole if you introduce too much non-food-like substances like ultra-processed, weird foods, snacks and whatnot. Like it needs to be real food for the vast majority of the time. I completely agree. And I think, as you said, it's okay to, when you get out there now and then, to let go and not be like the crazy parent too much that you are, that I am, at least in our friends and family.

1:12:36But I also say it's like to grandparents and whatnot. Like if you want to give them an ice cream, you know, divide it up in size. Yeah. So if you think about it this way, like would you have eight balls of ice cream? Like in a cone with eight? You wouldn't like, that's the same equivalent if you're giving them two or three. Yes. So I just make sure that you eat the same. I'm like, if they wanted ice cream, okay, at midday, you're doing the same. And then they're like, I would never eat that much ice cream at day. I'm like, why should the kids have? So that, ah, that is a little provocating or sorry.

1:13:09But it gives them at least that thought process of like, okay, wow. oh, yeah, they are like 40 pounds creatures or 30 pounds or whatever they are at the time. You know, like a large dose doesn't make any sense. It's way too much, right? So your girl's at the farmer's market on Saturdays, every once in a while with my friends. I'm shopping at the local spots. When I was in Europe, I was shopping at these local markets. And one of the things I was noticing is I was so exceptionally, eternally grateful that I could just buy with a tap of my phone from these local vendors in these local markets. I got this crystal necklace that I needed and I got to just do a little tap tap on Square and make it super easy for myself.

1:13:54So Square is the support for today's episode. It's the business platform that helps sellers become neighborhood favorites. I always just notice that everything flows when people use Square. The checkout with Square is seamless. The staff isn't stressed and they're actually able to connect with you because they're not fumbling with different systems. And I just love that it brings payments, point of sales, online orders, inventory, staffing, and more together in one place. So these local business owners can spend less time managing technology and more time doing what they love. And whether you're just getting started with growing your business, Square truly grows with you.

1:14:29It helps you run your business more smoothly, bringing payments, operations, and insights in together in one place. So you're ready for whatever's next. And right now, listeners can get up to$200 off Square hardware when you sign Sign up for square.com slash go slash almost 30. That's S-Q-U-A-R-E.com slash go slash almost 30 to get started with Square and build a setup that works the way you do. As we move into summer, I always want my skin to feel healthy, nourished, and glowy. I'm a glow girl. I want it shiny. I want a glazed donut. But I realized that glow doesn't come from chasing new products every single week.

1:15:03It comes from consistency. So lately I've been using Naturium and their glow gutter bundle. Y 'all, I have to recommend this to you because it honestly made my body care routine feel like such a luxury. Okay. The multi-oil body wash, I put it in my shower. It transforms from this rich oil into a soft lather that is just incredible for your skin. The body scrub, y 'all, it leaves my skin radiant, smooth, beautiful. And the body oil paired with the body butter gives that hydrated, luminous look that's perfect for summer. I show off my belly and it's just like nice and glowy and amazing. So Naturium believes skincare should be clinically effective, skin compatible and affordable.

1:15:43It's luxury you can use every single day and that's what creates real consistency. I'm excited for you. So give your skin the affordable, luxurious glow up it deserves. Go to naturium.com slash almost 30 for 10 % off your first purchase. That's naturium.com slash almost 30. And I often think this boils down into, and then I'll get us back on track. But I often think this boils down to, and I've been there. You know, I've made choices where I kind of take the easy route where I'm like, this would just be easier right now if I could sit him in front of Blue's Clues and I could make dinner, you know, and I've done that.

1:16:22And I'm not saying it's wrong at all. And I do think we have choice points where, and it's the same with, you know, choosing supplements, going the extra mile to find the brands that actually care and do the testing. And like, it's taking that extra effort, not taking the easy route necessarily and making a choice that is for the betterment in the long term. So not, you know, I don't give him screens and I'm just mindful about that, but it's not the easiest choice. And I understand the moments where you just need a break. I totally get it, but that's also a choice. That is true. You know, so it's like, sometimes I get a little pushback because, you know, we all have different circumstances, how we're navigating parenthood.

1:17:11But I'm like, I get it and I've been there and, you know, it's very hard. It is very hard. It's very hard. And we have, I think we're being pushed in those moments, like in a good way, to be able to hold a little more discomfort, help our children hold a little more discomfort, become a little bit more resilient and creative. and, you know, we're being pushed to be the nervous system that they need in that moment instead of just placing them in front of the TV or giving them the phone, whatever. So I just think we're like all on this journey, like when we're parents of like, okay, like this is the moment that I'm going to choose the harder thing.

1:17:48But I know in the long term that it will actually make all of our lives a bit easier, healthier. For sure. Yeah. It's like, you know, if you're, we had like, you hear this often when you're in, And like I used to have a background like running a gym, like started a CrossFit gym and been a personal trainer like prior to Purian. I was like super into that health and wellness space. And the, I'll say excuse, but like the comment you often got from people like, oh, on Friday we went out and it got a little crazy. So on Saturday it was like I already like lost the diet. So I'll start on Monday again.

1:18:22Right. So I'll trash Saturday and Sunday as well. And I was like, that doesn't make any sense. Yeah. Like if you fall down the horse, you shouldn't like roll around the mud forever. You should try to get back up. Or if you get a flat tire, like one thing is one flat tire, but would you go out and then like make all four tires flat? You know, it's still much harder to change that. So the mindset of like just going, oh, now I'm already in. I can just go great. That's not right, to be honest. You need to get back up as quickly as you can and go back to your good routines and so on. Um, so yeah, if you have that drop off, get back on.

1:19:01Like I would say that's. I completely agree. It's usually the mind that kind of convinces you otherwise. It's a mind. It's totally a mind. The body's like, let's go. Like I'm ready. I'm resilient. I'm loyal. Let's go. That's the way it is, right? So. Yeah, completely, completely. Um, so I just wanted to talk a little bit more about, um, in terms of the, I think, okay, this is what I want to talk about. But the supplementation, I feel like people are confused generally, and I'll speak for myself, where, you know, should we be cycling certain supplements? Should we be, like, taking these things at certain times of day?

1:19:47I guess, what have you found, like, in your own personal experience and research? because, again, like there's not enough information out there kind of helping people to incorporate these supplements into their routine and people are just kind of like, okay, I'm like, I'm taking all these things at once first thing in the morning. And would it be better to take certain things after a workout? Or I guess I would love more information on that, what you found. Yeah, I think overall there's a lot of nuance to it that we can drill down to. I think, first of all, consistency is the key. I think, again, for people like, I need to take my magnesium like 30 minutes before I'm going to bed.

1:20:29That's the best time. And I would say that might be the case, but if you miss one day out of the week, that's one out of seven, because you're trying to do that. I would bet that having enough magnesium in your cells by taking it at the same time every day where you remember it was probably better. The same, I would say, go at least for something like omega-3. So I would say some of these product consistency is the key. Creatine, omega-3, magnesium, and so on, consistency is key. D-vitamin, you could cycle a little bit based on like, do I get more sunlight outside? What time of year is it? How is I doing that?

1:21:08But the body doesn't really, it's not as quick up and down levels in your body. So we still see people tend to be low on D vitamin, even in the summertime, whether it's like they're actually not spending as much time out there. Or when they do, they don't get maybe full body sun exposure. And when they do that, they maybe have very high, you know, sunscreen on them, which they probably should too. But it's like it might inhibit a little bit of the absorption of the D vitamin. So I think that one you can a little bit easier, you know, play with around. But I would say like the creatine, the omega-3 and the magnesium, there's a lot of consistency.

1:21:44Yeah. So find it where it works for you. And does it compound over time, like in terms of the amount in your body and cells? And you're building up a certain level. That's also why some would say, oh, it's a good thing to take like a larger dose in the beginning to really like fill up your cells right away. And I think there's some studies showing that on the creatine side or not. But I would again say it might take a little longer to hit your baseline if you don't do a larger dose. But I would say again, if you just get up there and keep that consistency, that's one that gives you the bang for the buck in the long run.

1:22:18Okay, great. Is there some products that are like, you know, protein and creatine? There's also a little bit of evidence that, you know, maybe after you've worked out, your muscles are better at absorbing. and you would see that like having a background also in the bodybuilding space from that you would see people be super strict on this. Again, back to consistency is more important than that but if you want to play around with it, you know, sure, sometimes the protein shake also feel really good after workout. So then throwing your creatine in there would be a good choice to optimize and then again, omega-3s as fish oil, I would take that with a fat, with a protein-rich meal And I would in general take that with meal and not on an empty stomach.

1:23:03Right. Because it is an oil. Yeah. And like if you take a scoop, if you wake up in the morning and take a scoop of olive oil, it will be like a burning sensation almost. Oh, really? In your throat, in your system. So that's an olive oil. But if you did that with fish oil too or just had your caps in the morning with a cup of coffee, you know, it might not be the nicest experience. Gelatine will dissolve quicker. You know, it might taste a little like fishy. Some fish burps, you know. Though I think that's a really important point to make on like if you have a high quality fish oil, you're measuring the oxidation in a data point as well, like the totox, the total oxidation in the oil.

1:23:41And if you get a quality fish oil, like if you had quality fish sushi at a restaurant, you won't taste the fish you feel. It will taste like fish, but it won't be like harsh fish, oxidated fish. and if you have a really high quality fish oil like that where you actually measure that data point and can get that really low, you won't feel any fishy burps on fish oil, even at a lot larger doses. And we've had people play with really large doses for various things that they were doing with the functional doctors or trying to combat something that they were working on. I've been playing with that as well for myself or concussion and so on.

1:24:16So there's been a lot of different things where we played with it, but because the oil is so fresh, You don't get those fish. Yeah, I agree with that. I love it. But I would still take it with a meal because it totally helps. Yeah, definitely. Definitely. Are you excited? Like, how do you innovate? You know, what is, how do you decide what is the next thing that you all create? So I think PURE stands for pure origin. It comes from pure origin. And we say we have purity, potency, and peace of mind. So I think we need to innovate around the products where there's a risk of contamination. That's one side.

1:24:50The other way we innovate is what are our customers actually facing of issues. So every quarter we do a survey in our email database and we get thousands of people to reply back with long, like a lot of input. It's very valuable for us. And what we see is what are they, where are they having issues? You know, where are they having, now we're hearing also, let's say, food issues on contamination, right? Like, oh, what do everybody says? Rice has arsenic in it. What rice should I pay? But if we look at the supplement side, that's where we've been focused, right? So is there any other product that they're using, that our audience are using?

1:25:28Then that's what we are innovating around. And then we again try to become better at the existing products. So we call it the never-ending product cycle. We've had multiple omega-3 fish oil products, but it's the same. You're facing just like you're buying a new iPhone. It's not great. We found a way to, let's say, add a drop of lemon oil to the capsule so it tasted a little bit better. Or we found a way to get quicker processing through the pressing and the molecular distillation of the fish oil to ensure the freshness was a little bit better. Things like that that you not necessarily will see as a consumer, but things that we are playing with.

1:26:10So we are playing more with our existing products than we are building new. So we try to do the common and uncommonly well. I love that. And you do. This has been incredible. Thank you so much. So informative and just a really great reminder that, you know, I think we and our bodies deserve that care and attention to our products. And I think it's becoming more mainstream to pay attention to that. But I do think that, you know, brands like yours just set the standard, you know, and it kind of teaches us to be aware of that, to care about that, to feel and taste the difference. So I'm really, I'm really, really thankful.

1:26:52Yeah. And meet you and thank you for being, for inviting me here. It's nice to be in New York. Of course. Get around. Yeah. Amazing. Yeah. And we have a discount. So you can use the code almost 30. and I'm a big fan of the bourbon vanilla whey protein. I have that every morning. So does MAV. I take their omega-3s and the creatine is in my rotation. Like I said, it's just made such a huge difference. I'm still kind of in my self-study of it because I'm like, okay, what else can I do? Yeah, yeah. Having a hard conversation on creatine because I feel like my brain sometimes short circuits. But yeah, it's been really incredible.

1:27:33But that's, yeah, that's why we're doing it. I know. So yeah, it's amazing to hear and get feedback from people that are saying and appreciating also that like quality data point. So they feel like peace of mind of what they're taking on a daily basis like ourself. And we wish that there would be some brands out there doing that in chocolate and in rice and in oats. And, you know, there is a few actually coming, I see. They are, yeah. But that's where we want because like as a nerd on the environmental toxins side ourselves, I'm still the only thing I can do for picking like the best chocolate bar is rotation.

1:28:09Because I don't know what the lead levels are. We see in studies sometimes, unfortunately, they are pretty high. But it's like varying where I'm buying from, which is like, I would say we've become a little bit more sophisticated as humankind than that, I would hope. So, but again, these type of high risk of contamination products, that's where I would pay attention. Yeah. Great. Thank you so much. Thank you. All right, everybody. We'll see you on the next one. Bye. Thank you so much, Oliver. We appreciate you coming on the show. Again, the brand is Piori. You can get our special discount 20 % off at piori.com slash almost 30 and use the code almost 30.

1:28:50That's P-U-O-R-I.com slash almost 30 code almost 30. Yeah. Make sure to send this one to a friend. That's how we've grown. It's also so fun to have people send you podcasts that were interesting or inspiring. You can also listen to morning microdose. So we have a clips podcast that has no ads. It's just daily doses of inspiration for you. It's called morning microdose. It's up five days a week. So you can dig into that. Now it's such a good way to start your morning. You can find us on YouTube. So we have video up on YouTube now, which is really exciting. We will see you on YouTube and then also on Instagram at almost 30 podcast.

1:29:25And you can find me on Instagram at it's Krista. And I'm at Lindsay Simsek. All right, everybody, we'll see you on the next one. We'll see you soon. Bye guys. Bye.

1:29:51Thank you.

1:30:21All this video remember is Devil's Love logo long ссыл for folks start in Superwriting