824. The 10x Leap: Letting Go of Good to Create an Extraordinary Life You Love

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1:17Hello and welcome to Almost 30 Podcast. My name is Krista Williams and I'm going to be your host and guide today. If you're new here, welcome. It's nice to meet you. And if you're an OG, it's me. I've been in your ears for the past 10 years now. We started Almost 30 on our closet floors. My podcast co-host and co-founder Lindsay and I were lost and confused. We were both working full-time jobs in 2016. And in our lost and confused state, we decided to start a podcast that eventually became a brand and business, but was really born out of a labor of love, a genuine curiosity, a passion for podcasting, and a desire to become the people we knew we came here to be.

2:00So if you are spiritually inclined, if you're wellness inclined, if you're self-help inclined, this is the place for you. You don't need to be 30 to listen. You just have to be someone that wants to learn and grow and evolve and someone that is very curious in life. We do solo episodes where I dig into topics that I'm really excited about, where Lindsay digs into topics she's excited about. And we also have really powerful interviews with some of the best and brightest in the game. I have been on my own spiritual journey since I I was in my early 20s. I have been through a process that's been very public on the show of evolving and growing, whether it's through divorce, through deep healing, through my mother wound, through my body journey, through codependency, through narcissistic abuse.

2:42It's been quite the ride, but we are here today and we are at a new phase and stage of life and learning. And I am going to bring through something in this solo episode that I'm so deeply excited about. And I know every single podcaster says that. And at this point, there's very little trust in that statement. But let me tell you, this I have been bringing up at every turn, at every point, at every moment. And this has been coming up in so many conversations that I've been having. And that is the book, 10X is Easier Than 2X. This is by Dan Sullivan and Ben Hardy. And it is so incredible. And so during this episode, I'm going to be breaking down why 10X is Easier Than 2X can be applied to you living a life that you love, getting on your highest timeline, and being that dream version of you.

3:33I know so many of you are visualizing, you're manifesting, you have this idea and vision of who you are and the life that you want to live. But right now, and maybe sometimes in life, it can feel hard to find and align to that highest self version. We can have a vision of living in our dream home, of being in our dream career, of being on purpose, of being healthy, of being wealthy, of being wise, of being in a loving, committed partnership, of having family, whatever the visions are, it can feel very far away. And I think with this framework that I'm going to teach you by leveraging 10X is easier than 2X, it'll be easier to see that and it'll create an opportunity for you to be even more successful in reaching and attaining that dream life.

4:20I was speaking at an event recently in Arizona called Powerhouse Women. And it was an incredible event. Lindsay, the founder of Powerhouse is just such a superstar. And it was very, very inspiring. I do a lot of events and this one was just top notch. And during it, I mentioned the book 10X is Easier Than 2X and I mentioned it. And when I mentioned it, I was applying it to people in creating their dream life. And so I thought I'd break it down for us in this episode. So the core idea of the book 10X is Easier Than 2X, which is really usually for business and entrepreneurs. It's not so much applied to life.

4:51It can be and was a little bit in the book, but I felt like I really wanted to add a spiritual lens. I wanted to add my unique algorithm of A Course in Miracles, of Neville Goddard, of internal family systems, all of the things that I really practice, teach, and love. So the core idea of this book is that 2x growth is incremental, it's familiar, and it's attached to the current identity. So if you thought about changing your business as an example and growing it by 2x. You'd be thinking about what are the things that I can do that's familiar, that's incremental, that's going to get me to the place that I want to go.

5:23So you'd be pulling on the same levers. You'd be doing the same things. And oftentimes you're really just doing the same thing, but you're doing more of it. You're like, I need to make twice as much money. So I need to work twice as hard. So many of us have that idea in our lives of wanting more. So thinking we have to work more for it. This is also the masculine paradigm that so many of us live in, where we feel like we have to put as much energy in as we get out. And that's just not how it works. But the 10x growth method in life, and I'll apply this to business, but then to life soon, is basically exponential.

5:55This requires transformation, simplification of your life, and alignment with your highest vision. So going 10x is actually easier because you're not taking the old habits with you. You're not taking the old relationships with you. And you're not taking the old identities with you forward. So you strip down to what truly matters. So you have a completely different frame of life and of experiencing life because the 2x growth, again, is still tied to the old systems that you have. It's still tied to the old identities that you have. And it's still tied to the ways of working, like pushing yourself harder instead of thinking more creatively and smarter.

6:35The 10x growth that we all want, that I want, that I'm looking forward to forces us to release almost everything that isn't essential. It's simplifying to the essential. We have to step into a new identity in this part and focus on what truly creates the exponential results. So what in our life is working? What could we double down on? What could we simplify? What could we let go of? And what is the identity we need to embody to live the 10x vision of our life. So this is, again, technically rooted in entrepreneurship and performance, but this framework is powerful because it also translates beautifully to spiritual and personal transformation, which is why I love it so much.

7:18So we're going to be talking about what it means to have a timeline jump, to have a quantum leap, instead of making incremental improvements. We're talking the 10x model, so we're looking for that highest timeline, that incremental leap, rather than just taking the small steps to get a little bit of benefit. So now that I've covered the difference between 2x and 10x, which can also be related to one of my favorite teachings in A Course in Miracles, which says a miracle is really a shift in perception. A miracle is a shift in perception. I just, I could get chills thinking about that. So in this experience, how we perceive things is going to be incredibly important.

7:562x keeps you in the same perception of you needing to do the same things, but doing more of them, rather than the 10x, which demands a radical shift on how you see yourself in your life. So changing that perception is going to be what gets us the miracle. So why are we often stuck in the 2x zone? What keeps us in the 2x zone is the conditioning around being good enough, the conditioning around accepting good enough, the fear of being too much if we desire more, and settling for incremental progress instead of quantum leaps. I love the Neville Goddard principle here. Assume the feeling of the wish fulfilled.

8:42This 2x model keeps you thinking maybe someday, and the 10x model really allows you to embody the desire now as if it already is. So if we use this example in dating with the 10X and 2X, the old model would be, I need to go on 50 dates to find the one person. I need to do more. I need to put myself out there more. I need to get myself on the dating apps. I need to find a matchmaker to find the love of my life. But the 10X model would be completely different. It'd be about looking at the outcome of you wanting to find your person or your soulmate and thinking completely differently about the process it would take to get you there.

9:22So how can you embody the identity of a wife? How can you think creatively about the steps you're going to take to find or look for or be receptive to your person? How can you assume the feeling of having the wish fulfilled? So instead of settling for someone who's nice or good on paper, raising your standards to only choosing partnerships that feel deeply aligned, passionate, or expansive. So this is also simplification of the process. It's you not entertaining things and people that you know are not going to be supportive of your end goal. It's you letting go of the roster. It's you letting go of situationships.

10:05It's you letting go of all the things that are standing in the way of you being aligned to the person and the life that you're wanting. So when we think about growth with a 2x model, we think, oh, this relationship is healthier than the last one. This is better than the last one. But the 10x model means that it doesn't allow you to keep you in your old patterns. So it requires a complete reimagining of how you live, who you surround yourself with, how you think, and what you believe you deserve. It forces you to cut out the good but not great things so you can make space for the extraordinary.

10:35So it pulls you into that future vision that can exist if you cling to the old ways. There's a huge mindset shift around this, and that has to do with believing that 10x is possible, believing that that quantum leap is possible, believing that you can have the 10x experience. And for most of us, we actually need to metabolize any growth or expansion. In Kabbalah, they talk about building your vessel, and the fact of having a vessel that can hold all of the prayers that you're asking for, all the dreams that you have. And oftentimes you're not given what you cannot hold. God is not going to give you all the gifts and blessings in abundance if you cannot hold it, if you cannot sustain it, if you're not sculpted for it.

11:19So in the process of thinking 10x, it's really in the belief of being able to hold the 10x experience rather than just going for the incremental growth of the 2x. So this new leap in consciousness and not just in behavior is essential. We can talk about changing behaviors, but it's really going to require you to be in the consciousness of being able to hold the 10x. And whether for you the 10x is a 10x in business, or whether for you the 10x is a 10x in your health routine, or your health experience, or your relationships, or even your self-identity, the 10x is going to require you to let go from a consciousness level of the old identity you've been carrying around.

12:01So for me, I was thinking about that this weekend where I was playing around with the idea of the 10x life. And I was thinking about the dream life that I want, where I want to live, the career that I want to have, the impact that I want to have, the friendships that I want to have, the relationships that I want to have. And I was thinking about that and what kind of person I would need to be to be a steward of that, to be a facilitator of that, to be in the experience of that? And what kind of life and routine and patterns would that person be in? I always say, do your patterns match your prayers?

12:37And if we don't have patterns that are matching what we're praying for, as the example in the 10x life, the ideal dream life, then we're never going to get where we want to go. So if I'm thinking about myself living in a beautiful home with a big impact, with a big business, with a super successful expression, what would my routine be like to facilitate that? What time would I get up? What would I do first thing in the morning? What am I eating? What supplements am I taking? How am I speaking to myself? How am I speaking to other people? How am I speaking to my partner? There's a lot of little decisions that I could be making on a day-to-day basis in this now moment that would be more aligned to the person that I want to be than the decisions and identity that I'm relating to now.

13:28And I hope that makes sense. So instead of becoming a slightly better version of your current self, ask what the 10x version of you is. What does she believe? How does she walk into a room? What does she say yes or no to? This is also huge. If you are the person that you want to be, say you are a really successful, for me, a very successful public speaker, a very successful podcaster, a very successful teacher, you know, my life on a bigger, more grand scale, maybe there's some other really fun projects mixed in there. What am I saying no to? What kind of relationships am I saying no to? What kind of projects am I saying no to?

14:09Where in my life can I simplify to spend more of my energy in the places that it is fruitful? This 10x mindset is also really important in just energetics for your life. Who are the relationships and people that you're around that add 10x value to your life? And how could you spend more time with them? How could you spend more energy with them. As an example, one of my dearest friends is incredibly valuable to my life. Jenna Zoe, I'll say her name. Jenna Zoe adds so much value to my life. Every time I'm with her, I get an energetic reset. I get a bath for my energy. I get a blessing for my soul.

14:50And it provides so much value to my personal life and my business. That's a relationship that I would want to double down on and continue to say yes to because it's aligning to my 10x life and it gives me 10x what I put in it. And I hope that I do the same for her. So this is something that you want to do and think about when you're thinking about simplifying your life. You cannot keep carrying all the things in your 10x life because if we're looking to get 2x, it's just going to be doing more and more of all the things you're currently doing in the identity that you're currently in. You're going to be spending the same amount of time with the same people, maybe more or less.

15:28You're going to be attaching to the same identity, but thinking that you're doing more rather than completely letting go of the identity you have now, even some of the relationships you have now, even some of the patterns you have now to completely reestablish new patterns, new identities, and new relationships that actually align you to the life that you're looking for.

15:52This episode is sponsored by BetterHelp. February can bring up a lot around relationships. There's so much talk about love and dating, and it can feel like everyone else has it all together, whether they're married, coupled, or moving effortlessly through it all. But the truth is, most of us are still figuring it out. Hi, I'm definitely still figuring it out, and I've been married for three years. And wherever you are, whether you're dating, single or focused on yourself, you're not behind. Therapy can really help you take some pressure off. It's a space to understand what you want, what feels heavy, and what may be weighing your relationships down so you can start to feel clearer and lighter again.

16:32BetterHelp makes it easy to get matched with a qualified therapist through a short questionnaire. And if the fit isn't right, you can switch anytime. They make it super easy. So sign up now and get 10 % off at betterhelp.com slash almost 30. That's B-E-T-T-E-R-H-E-L-P.com slash almost 30. I read something recently that completely reframed how I think about aging, and it has nothing to do with wrinkles or energy levels on the surface. Scientists just identified the first nutritional deficiency in 75 years. It's called cellular fragility syndrome. It's caused by low levels of an essential fatty acid called C15.

17:11And it turns out that this one nutrient plays a huge role in keeping our cells strong and resilient. When C15 levels drop, our cells become fragile. They produce less energy, break down faster, and that can quietly show up as poor sleep, fatigue, and feeling like your body just isn't bouncing back the way it used to. That's why I've been paying attention to Fatty15. It's a science-backed vegan supplement made with pure C15. And studies show it has broader cellular benefits than omega-3s. It supports long-term metabolic liver and heart health by actually helping repair and protect your cells. I've been taking it for about, I would say almost a year now.

17:51And it's been incredible. I've noticed not only a difference in my skin health, I am getting older and I just feel like I am slowing the process just a little bit. I've noticed a big difference in my energy and just my bounce back rate. It's been great. Fatty 15 is on a mission to replenish your C15 levels and restore your long-term health. You can get 15 % off their 90-day starter kit at fatty15.com slash almost 30 and use the code almost 30 at checkout. Again, that's fatty15.com slash almost 30. The code is almost 30 and you'll get 15 % off their 90-day starter kit. Lately, I've been craving more simplicity, not just in my life, but in my nutrition too.

18:35It's really easy to feel disconnected when your cabinet is full of random powders and supplements and you're constantly questioning the labels, but that's why I really love cachava. It helps me simplify and feel more nourished without overthinking it. It's an all-in-one plant-based nutrition shake made with really high-quality ingredients. There's no fillers, no artificial flavors or sweeteners, and it actually tastes amazing. Just two scoops will give you 25 grams of protein, fiber, greens, adaptogens, and nutrients that support energy, digestion, strength, and focus. 25 grams of protein is no joke.

19:12So I usually blend mine with like a frozen banana and I'll add like a nut milk. I'll, you know, just add kind of my go-to favorite, like different fruits and stuff, but I can keep it simple and it still tastes amazing. Like the other day, I mixed the mint chocolate flavor shake with a nut milk and ice, and I just shook it up and it was chef's kiss. It's just rich. It tastes so good. It doesn't taste fake like other powders. They've done it right. So rewild your nutrition at cachava.com and use code ALMOST30. New customers get$20 off an order of two bags or more now through the 31st. That's cachava, K-A-C-H-A-V-A.com.

19:53The code is almost 30.

19:59When we were at the Powerhouse Women event that I was speaking at recently, one of the offerings I had to the audience was having them talk to one another. And you guys can do this with your friends. It's really fun on a walk, or you can even have a night where you have all your friends over and you guys sit together and you share your dream life. The important thing that I want you to do is help expand your friend's vision. So what does this look like? This looks like me sitting on the floor. Maybe I'm taking up space in the middle and I'm talking about my dream life. As a friend, I want you to help them expand their vision.

20:30Okay, you said you woke up in Malibu. What does your house look like? Okay, you said you woke up next to the man of your dreams. What is he like? Okay, you said that you went outside and had coffee. What was the view that you looked at? Okay, you said you woke up at 6 a.m. What were you wearing and what did you do next? Okay, you said you're working on a project that lit you up. What could that project be and what was the result? So having relationships in your life and having supportive people to help you build and lean into that 10x vision is also going to be huge. So again, this is a practical exercise you guys can take from this.

21:03Having a night with your friends where you expand each other's vision for their lives, where you help them build something bigger, add more color, add more life, add more vitality to their dream life can be incredibly helpful for getting clear and then also living into that vision. And as a note, of course, I would never want you guys to do this exercise with people that secretly hate you or people that are very jealous of you or people that suck. Just let me put that out there. This is for a very specific flavor of friend. This is for a very specific flavor group of people. I've been in groups where this isn't the vibe and this isn't safe.

21:40And so don't do that. Do this with friends that you love and trust. Do this with friends that can handle it. So that's my disclaimer. That's my little taste test for y 'all to note, because I don't want you to be messaging me like my friends are the worst and they actually made it worse for me. This needs to be done in doses with friends that are safe. So again, we get stuck in this two egg zone because we feel like we have to do more to get the life we love. We feel like everything is good enough. We feel like we're too much if we desire more. And we're just settling for the incremental progress instead of believing that we can do quantum leaps.

22:14We're going to stop assuming maybe someday, and we're going to embody the desire now as if it already is. This is a lot of Joe Dispenza's work to embody the feeling and then feel it cellularly, letting the quantum field know we're going to do a quantum leap. So that's also a really beautiful teacher to bring into this. There's a lot of spiritual principles that support this 10x leap that I'm talking about. Neville Goddard is such a good one. He really talks about how imagination creates reality. Imagination creates reality. So to go 10x, you have to see it, feel it, and believe it first. So your embodiment of this, seeing it, feeling it, and believe it is incredibly important for this process.

22:56If you do not do this, none of this will happen. This is just foundational need. Foundational necessity is opening up our brain and our creativity and our imagination to believe that anything is truly possible, that the 10x is possible, and we are no longer going to put energy towards the 2x life. We're going to almost take all of the energy that we can as much as possible away from the 2x experience to the 10x experience of our life. So that means out of the old habits, out of the old identities, out of the old relationships, out of the patterns that we no longer need in the 10x life. A Course in Miracles is powerful as well.

23:33A Course in Miracles says that miracles collapse time. So 10x is timeless. God does not work linearly. God does not know or care about time. So all of these things that can happen actually can happen very fast, actually can happen in an instant, can happen in a day, a week, whatever. And having that belief that miracles collapse time and that miracles are possible with the 10x is also a huge part of this process. There's also a universal law called the law of sacrifice. And in the law of sacrifice applied to this methodology to go 10x, you must actually let go of the good to receive the extraordinary.

24:11Letting go of the good to receive the extraordinary. And I'm double clicking on this for our journey right now, because so many women that I work with get to a point where they live a good life. Things are good. Things are good. I am good. How are you? Good. Everything's good. But they know that there is more. At the end of my marriage, I knew that I wanted to have an epic, extraordinary love. I did not want good. I did not want status quo. I did not want basic. I am not basic. I am not status quo. That is not my experience. That is not my journey. It has never been. I've never even been able to fake it.

24:46So when I let go of that good, and good is used lightly. Good is light. Anywho, when I let go of the good, I knew I could receive the extraordinary. The extraordinary relationship, the extraordinary love, the extraordinary experience that I'm more aligned for than the good. Oftentimes, people get stuck in gripping and holding to good. And the more you're gripping and holding to good, the more you're not allowing the extraordinary relationship, career, friendship, experience to come through. It will require you to let go of things that are not completely 100 % lighting you up and aligned to you.