845. The TOP Business Lessons We Learned From 10 Years of Building Almost 30

27:15And so I feel like when you're really tuned in to your business and idea and allowing the ideas to come forward and not scare you or anything like that, there are going to be some ideas and things you want to do that you're like, that doesn't feel like in our sense, like the podcast standard, the lane of the podcasting, Like people are going to think I'm weird. It's not going to work. No one's going to get it, but it's actually those things that make you stand out. And also those things that like bring you on an adventure. Like you never thought you would be on and teach you so much like us going on tour.

27:57No one really asked us to go on tour back in 2017, 18. We had our community who I think would love to meet us, but like no one was like, can you go on a world tour? Like we just decided to go on a world tour. And I think it was a total risk. And I think we were one of the first of our type of podcasts to do that. But I think it paid off. We didn't make a ton of money from tour, but it absolutely paid off in terms of like people saw that we were doing that. And it was so cool and interesting and like such an adventure that people wanted to be along for that I think it put put us on the map when just kind of doing the status quo would not have.

28:42So I think, yeah, just our ability to not overthink ideas that would come to us that felt a little bit outside the box, but really made us stand out because we were one of the first to do it. Yeah. And I think when you're the first to do something, whatever it is, you're doing it differently. There's not really a blueprint. There's not a roadmap for some people that can be really challenging to not have a guide or an expander or inspiration. But I think for us, it was helpful because then I didn't compare myself to everybody. You know, I really loved being, doing our own thing because I would have maybe gotten into the fall of comparison.

29:21Yeah. Where I've been like, oh my God, they have this, they have this. Okay. And, you know, to that point, be mindful of inspiration, you know, be mindful when inspiration is no longer serving you and inspiring you. And now it's gone down the path of comparison where you feel less than. Inspiration should leave you feeling excited to create what is unique to you, not excited to copy someone else and then, you know, feel like you're never getting it right because it wasn't meant for your soul anyways. So I think the going first thing was just doing it messy, taking a risk and doing what felt really true for us.

29:58Yeah. And I think that's, what's hard about, you know, creating today. This is generally speaking because not everyone experiences this, but like we're on social media and we're like, okay, let's just, let's do that trend that everyone's doing because it's trendy fine. Or let's like the way she's doing it, that format, let's recreate that, but for our thing. And so we're kind of losing the really organic coming from within us type of creativity and like working that muscle. So I think it's, I guess it's a reminder just for anyone and for me too, where it's like, can we create enough space and nothingness to actually let those ideas that are true to us and come from us to come through rather than just being quote inspired by what other people are doing and then just recreating what they're doing.

30:55Totally. Yeah, I agree. Okay. One of my goals for 2026 was to actually train consistently. It's hard as a mom, but I'm doing it. I'm committed. That means I'm lifting heavy and trying to build as much muscle as possible. Just, you know, getting healthy. But honestly, the hardest part about this for me has been getting the right amount of protein to support my workouts. It's very important that you are having enough protein as you're trying to build muscle. With everything I have going on, I need my nutrition to be simple, even like mindless. So that's where cachava has been so important, so huge for me.

31:34It's basically my go-to all-in-one shake when I don't have time to really overthink meals. Two Scoops has 25 grams of plant-based protein, six grams of fiber, greens, adaptogens, and it actually tastes amazing. I love the chocolate mint right now. I also love the chocolate. I blend it with frozen banana and almond butter, macho with iced coffee. It just depends on the time of day. And I love it so much. It supports my energy, digestion, strength, all the things I need to stay consistent and keep putting on muscle. And I love that it's non-GMO, no soy, no animal products, no gluten, no artificial flavors or sweeteners, just real ingredients.

32:13And it tastes amazing. So stick with your wellness goals, go to cachava.com and use code almost 30 for 15 % off. That's cachava, K-A-C-H-A-V-A.com. The code is almost 30. You know how in your 20s, your body starts slowing down in ways you don't notice at first? Definitely started for me in like my late 20s, maybe early 30s. Your joints feel a little stiffer, skin less plump, energy dips. Yeah. Okay. That's when I started paying attention to collagen. Paleo Valley's bone broth protein is made from 100 % grass-fed, grass-finished beef bones, slow simmered from small-scale regenerative farms. They do it right.

32:53I am obsessed. I'm like kind of holding myself back because I am so obsessed for their bone broth protein. I actually have it in my little cup over there. I love the chocolate. It is packed with collagen to support skin, hair, nails, gut health, and joints. Plus it's clean. It can be unflavored if you want the unflavored and gently processed with no chemicals at all or additives. I love adding it to coffee, to smoothies, or just hot water like I do with my chocolate. It tastes like a creamy chocolate or vanilla milkshake without the sugar. It's so good. It's basically all the benefits of slow simmered bone broth in 30 seconds, giving you 13 to 15 grams of protein per serving to help you stay fuller and support metabolism.

33:40You can head to paleovalley.com slash almost 30 or use the code 830 at checkout for 15 % off your first purchase. Again, my favorite is the chocolate bone broth protein. I will make sure to put this with hot water. Sometimes I'll add like a little dash of milk, even though you don't really need it. They have like a really clean coconut powder in there that gives it that creaminess, but it is so delicious. I'm telling everyone about it. Again, that's paleovalley.com slash almost 30. The code is A30, A30 at checkout for 15 % off your purchase. I think another one is balancing the masculine and feminine in business and balancing within yourself, the masculine, the inner masculine, and then the inner feminine.

34:27And I think for us at the beginning, we were very much in the masculine of building of structure, a foundation of form of growth, of hustle of push. So we were very much in a healthy masculine in some ways where we would built a lot of structure in our business. Like our business has actually had a lot of structure comparatively to other podcasts and things like that. But then we were in the unhealthy masculine because we were pushing and overworking and just doing the most, especially when we were working full-time jobs. And then I think as we've gone along, we've really been able to soften and be much more in a creative feminine place.

35:04And I think when people are building businesses, especially new entrepreneurs really push and push themselves into an unhealthy masculine where they're just doing the most and they're pushing and they're working all the time and they're just suffering. And I think when you can have that healthy inner masculine of actually truly treating your business like a business, honoring the money coming in and out, honoring the structure, honoring the form, honoring the processes, honoring the ritual. And then you can also have that container for the feminine of your creativity, of your service, of your light, of your expression.

35:39And I think I probably would have found a balance earlier if I could have, but I think we were on our own path. And I don't think I, I didn't know what I didn't know. So I didn't really kind of have an understanding of it. Um, but being able to be in touch with yourself on how you can leverage both of those is really good. Like as an example, we were on a phone call months ago and it was with this company and this guy was just kind of a little patronizing, kind of rude. And it was just like a moment where my inner masculine came in and I was just very clear, very direct, very concise, just straight to the point of like owning the conversation to get where we needed to go.

36:18And I think it was good that I had that masculine within me that can really hold that. And then there's been moments where we've had to be with team or we'd have to be with our creativity and be in our more feminine, receptive, creative mode within ourselves. And both are required for the businesses that are going to be in the new paradigm. Both are required for the businesses that every single one of the women here that's listening are going to be building. And they're just essential to have that balance. You don't just need the masculine. You don't just need the feminine. You need to find both within your business.

36:51And now that we've found a balance, I feel like we felt so much better. Yeah. And not being afraid to oscillate, you know, to have those moments of masculinity and like really holding that structure and those boundaries, et cetera, and then being able to shift into the feminine. I think sometimes I would have that like, um, self-conscious feeling about, especially with our team back in the day where it's like, okay, how can we go from like business serious, whatever to like, how are you doing like work your work at the retreat that you were doing? Like, how are you integrating? You know, it's like, it's because I don't want them to perceive me in a certain way.

37:38Oh my God. Totally. And that was so much of like, but you have to own it. I think that was like, that's a struggle about being a public figure is I'm like, I'm talking about nervous system regulation, work, the process, healing, all of that. And then going to the team and being like, I have to hold myself to the standard of who I'm, I know what I'm talking about. And I thank God we don't act, I don't act perfect on the show. And so it's not like, I'm like, I'm amazing. I'm perfect. Pretty honest. But like, it's almost like you have to be the result of the work sure all the time especially when you have a team um yeah team yeah i think we've done a pretty good job but yeah that's been like a part of the process of like not wanting to tiptoe around like a team and and like not show the hard moments or like you know sometimes you can just have a day where you're like i don't want to like put on a face and like ask everyone, you know, what they're high, low and grateful for today.

38:30Let's just get to business. Can we just get to it? So not being afraid to kind of like have that, have that balance and flow and feel like you're one way, one minute and it's okay. Totally. Yeah. Being able to oscillate within your business between those two polarities is great. I think the next thing we've learned is really remembering your why and your origins because, you know, that can absolutely – your why can evolve and be added to and expand. But what happened, I think, with us was we started out, you and I, in our closets talking about whatever the fuck, you know, like what was going on in our lives, like the high, the lows, the hilariousness, the challenges.

39:25And it was what brought people to Almost 30. It was relatable. People felt like, wow, I'm not alone. These girls are going through it too. Like, this is so real. Um, and I think, and this is, this, this benefited almost 30, our, our next evolution, but bringing on guests kind of became the thing. And we kind of took, I wouldn't say a backseat, but kind of, I do. We took a backseat and really put on incredible people who we love and respect and have learned so much from, but it became less about our dynamic and like how we started. And so it just became something different. I wouldn't say it hurt us.

40:11I just think it became something different to where there was a point that we were wondering why we're like, I wonder why it's not feeling like, you know, the audience is like really giving us what they gave us in the beginning of like always talking to us, like engaging with us. They're amazing always, but something just felt a little different. It's almost like we felt distant, right? And I think, you know, bringing back more solo episodes, both of us individually, and just like coming back to like us was really important. So, you know, remembering why you started, what was the true like heart-centered reason why you started the thing you're starting?

40:58And again, it's not that it can evolve, but see if where you are now can be reconnected to that North Star in a way that makes things maybe clearer, more successful, more in flow, because there was a reason why that why began this thing. Yeah. I think too, that's a good point. I think the point of the energetics around that too. So earlier on was just us. And then we had other guests on. And the reason why it wasn't as like, it didn't feel the same is because the energetics behind it was these guests are better than us. They're more successful than us. They're more educated than us. So if the energetics is like, these fucking are amazing, they're amazing.

41:42Add to us, come add to this. But I think we kind of assumed the position that they have something that we don't have and expertise and education, et cetera. And a lot of them did, but it's like, I think when you can look at the energetics of why you're doing what you're doing, I think, you know, that can be really, really huge. Revolve is honestly my go-to for everything. I'm wearing all Revolve today. We can go through it in a minute. Everyday outfits, date nights, weddings, even those I want to feel more put together days, I go to Revolve. Now that 2026 is officially here, I've been doing a little wardrobe reset and Revolve makes it super easy.

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44:55Something that was so apparent for me, you know, early on in the business with working with managers and agents and, you know, our team, other people's team, guests, et cetera, is how important communication is and how important staying regulated in your nervous system and being able to communicate the thing to whoever is so incredibly important. And I found that the most important when we would have conversations with team. And that meant being able to communicate effectively, thoroughly, clearly, with love, with curiosity. And the success of your team is usually dependent on you and your standards and the expectations that you set.

45:42And so much of that is all communication skills of being able to finesse the right conversation, the right experience, the right outcome, you know, coming into a session with an employee and being like, Hey, like, I'm curious, like, how are you feeling about this project? Like, what's going on? Like, what are you noticing? Rather than like, you're, this isn't on time, this isn't working, something's wrong, you know, et cetera. And with the first scenario that I shared, it's like, you get such a better response. That's someone more willing, more able, more open with the second one, you get people that shut down.

46:20And so, so much of your ability to be an amazing business person, entrepreneur, et cetera, is your ability to communicate, to say things, to communicate your brand, to communicate who you are, what you do, your story, et cetera. And I think as we've improved our communication skills, it's gotten easier in business. It's gotten more fun and it's gotten so much more effective and less stressful. Mm-hmm. Yeah. What do you think was the turning point in terms of like our ability to do that? I'm trying to think. I remember one, I remember one employee, um, that we had to let go of. And I just remember struggling so much with like this feeling of like her anxiety, her overwhelm, her stress, and then feeling like I was so stressed and so overwhelmed and all of this and just really losing myself in the sauce of this psychic debris that we had and not being able to come out and just be like, hey, babe, like, how are you doing?

47:25Like, I'm noticing that you feel, I'm noticing you feel overwhelmed. Does that feel true? And sort of allowing the energy of what I was tuning into be what decided how I would act instead of me leading of like, oh, okay, psychic debris is happening. Great. Now what? Call it out. Ask a question. Get curious. Maybe you're reading it wrong. Maybe you're not. And I think now it's just always like going first and being a leader in like, hey, how are you doing? Hey, what's going on here? Like never feeling like you have to be victim to any energy dynamics or experiences. You can always ask a question.

48:04You can always get clarity. You can always get curious about things. Yes. Yeah. I think that's, the questions are so powerful in those scenarios because I think as a leader, sometimes you feel like you need to just bring down the hammer and be like, okay, this isn't working. Like have, have the kind of action plan, but then that immediately shuts off the other person, they become either defensive or totally, uh, leave their body. And we mostly work with women on our teams. We've had men on our teams with, which have been a lovely balance. Um, but you know, there's, there's, there's a psychic conversation happening.

48:47Sometimes there's a sense of a beautiful sensitivity. And so to ask questions, I think is very heart opening and for like from the heart rather than, you know, accusatory and all of that. And I do think that we've had better results when we've been able to be direct in our conversations as well. So it's like, yes, asking questions, but also just cut to the chase and like, you know, you know, projects that you've been working on like this, we've just noticed, I've noticed a pattern of, you know, being late and I just want to, I want to support you and getting these things in on time. Is there a way that I can support you?

49:34And can you tell me more about why you're late, but just cutting to it, because I do think the other person can feel when you're kind of beating around the bush. And sometimes it's actually a relief to just get to the heart of the issue. That's why a lot of times when people get fired in the corporate world, they just get on the phone. They're like, Hey, it's your last day. Yeah. We're complete. HR is on the phone. Leave your laptop, leave your desk. We're just, there's enough here. Well, I think the long rigmarole is insecurity and feeling that I'm bad for telling you this feedback. That's all of it.

50:03I'm bad. There's something wrong with me. I've done something wrong. And even communication for like business partners, business owners, partnerships, like you need to be able to communicate your value. This is almost 30. We serve these type of women. This is what we have to offer. So whenever I work with business owners and entrepreneurs, I think one of the first things that I do is have them figure out their story. Like who are you and why are you uniquely qualified to steward this? My name is Krista and I grew up feeling like I was never heard, feeling like I had to ask questions to get connection and being curious was just my through line for life.

50:38And so that led me to many things in life, but eventually to start a podcast where I'm curious and I ask questions all day. And so it's like, what is like about you? Can you communicate as your story that people can remember you by and people can really land on you being the steward for what you do? A hundred percent. Um, and I think something that we've learned over the years, I think we've done a decent job at depending on what it is, but I think it's really so important to celebrate your wins. I know it's kind of corny, but like there will always be the next thing that you're striving for. Always, always, always.

51:15But take yourself to Fiji. Celebrate. We did. We did. That was actually a huge, huge W. So I think, I don't, I think we were, I don't know if we were working full-time during that time, but we were maybe ending it. It was like 2019. So I think we weren't working full-time. No, we were full-time in almost 30. Yeah. Yeah. It was like our, it was our first full year first full year and i'd always had the dream as a little girl in ohio to go to fiji it was always like on billboards it was like fiji i don't know fiji was a thing and so we were coming back from australia i was like we should go to fiji we just bought ourselves this five star i think it was like ten thousand dollars this like ten thousand dollar trip and i just was like this is fucking living i was like very celebratory of like the year on tour that we've had the full year of being full-time with the business?

52:04You know what memory I have from it? I don't think. What? It was the weirdest memory ever because it unlocked something in me that I was like, this is a dormant part of my psyche. So we were in, they had, it was six senses in Fiji and they had a hot, cold plunge and they had the hot and cold and we were in the hot sauna and there was - Oh no, wasn't it like, sorry to interrupt was it outside was hot and then the cold we were in the hot tub hot tub we were in the hot tub and there was this bird that was around and this bird and we were like we had been together for six days at this point so we were like bored as shit of each other and so we were just like sitting there like in silence i don't know and there was this bird that was like limping and he had this like little limp and he was like walking around limping and you're like wow i wonder what's wrong with that little bird and i i was just like he's probably faking it wow and you were like who hurt you what the fuck is wrong with you and I was like what the hell like that is how bad I realized in that moment he's like a bird in the on an island in the middle of the ocean is faking an injury for us for some odd reason for some performance and I just realized in that moment how deep my trust issues were that I felt like that creature was faking it for me.

53:27And I was like, I'm, this is deeper than I thought. I'm unwell. I'm unwell. I was like, whoa, like this is hurt. So celebrating your wins. It doesn't need to be a trip to Fiji. I think that's a big example. But I think another example could be having a celebratory dinner or lunch with your friends. When our book came out, I brought my friends together and we did a celebratory lunch. It means taking the night off. It could mean a bath. It could mean sending yourself flowers. It could mean just telling people. I think a lot of times people don't tell people about their wins. So you don't know about your friend's wins.

54:02You don't know what's going on. So just celebrating yourself actually provides your brain an opportunity to land in your new reality and to land in the win and to somatically and energetically experience what it feels like to have good things happen. So I think celebrating the wins is good. I think the last for me is allowing your life and your dream to evolve. And I think for so many people, we can come in hot into entrepreneurship and purpose work and be like, I'm going to be, you know, an Akashic Records reader that like goes on boats and like does mermaid interpretation or like, I'm going to create this one thing and do this one thing.

54:42It's like, most of the time you will come into entrepreneurship with one idea and one thing, and it will evolve and change. And you have to be willing to have that happen. I wanted to be a SoulCycle instructor. I wanted to be a blogger. I wanted to do a bunch of different things in the business. We've done merch. We've done courses, programs, coaching, retreats. We've done so many different things. Some have worked, some haven't. And you just may not have one vehicle for your purpose that exists and is the thing you land on immediately. and you need to be open and flexible to how your service manifests and how it happens.

55:21And that also means being able to let go and move on from things when it's time and letting go during a letting go season, not holding on to what you do not need to is also very important. And so I think our dream has evolved. Who we are has evolved. I think what we want has evolved. I think we've been able to ride the waves of the evolution, but I think it's been essential in business to really be like, okay, cool. Now, now people want video. Okay. Cool. Now people want to meet in person. Okay. Now they want to help to start a podcast. Now they want this. It's, we've been adjusting to the audience, but also willing to try new things and not allowing just ourselves and our business to stay stagnant because we do not.

56:05So why would our business? Yeah, exactly. I mean, that's our brand, you know, to help support people in their evolution. And so if our business didn't reflect that, it would be super silly. Totally. But I think it's also exciting for the people in the community and people watching and following along, like to see someone try something new to change, to like step into a new era of their brand or what they're doing with their business that like, it really feels exciting, you know? So don't forget that piece of it because I know it can be a lot to kind of undertake something so new and almost like a new venture.

56:45But there is the energy of people being like, oh, this is awesome. I want to see what you do next. How did that fuel you too? Yeah. And it's been a beautiful – it's crazy to think it's been 10 years. It's crazy. It's crazy to also think that I was like in the corporate world and I thought I would like be in the corporate world for a while. Like I was a bad corporate girl. I was a personality hire if there ever was one. But I think, you know, that's like what you grew up seeing. And so it's like what you thought was possible. And so it was essential for my life. I'm so grateful for it. 100%. It's a great place to be if you're not me.

57:20If God would have like laid out for you kind of like the trajectory of Almost 30 and like all the things we needed to go through and blah, blah, blah, blah, blah, would you at the beginning, would you have still signed up? Oh, yeah. I think there's one thing that I regret. That one manager that we met with, that we didn't sign with. That one situation. There was one situation where I regret it. I think I was led by fear and my belief that no one cared about me or no one actually genuinely wanted to support me. And so I think we said no to an opportunity that I still think would have been really good.

57:55What's your regret? Regrets? I think that's been my only regret in life.

58:06um no i feel like some of those photo shoots yeah for sure for sure i'd say some of those photo shoots our mob wives photo shoot oh my god dude probably that one dude that was my that was the height of my dumpling. I think not in my dumpling era. Not a regret, but I think, I think that, okay, this is one. I think there could have been more strategy in the early days with brands because we were meeting and working with some of the world's biggest brands now. And so in their early days, could we have invested? Could we have gotten equity? Could we have collaborated with them in a way that was like would pay us dividends and support them as well?

59:01Whereas we were just going ad spot by ad spot. So smart. Sean always slaps me on the wrist for that. He's like, why didn't you? Dude, that is so genius. So yeah, that's a good last thing. It's like thinking not just in the short term. And that was a scarcity mindset. Short term, we need money. We want to quit our jobs. It's like, what is the long-term payout we could have got? Multi, multi-millions of dollars if we would have gotten equity in some of these companies. That is so real and so true. That is such a good one.

59:35Lately, I've been paying way more attention to fiber and protein and realizing how hard it can be to hit those without giving up the foods that I actually love, like bagels and toast and tacos and all the bready things. So that's why I started swapping in Hero Bread. Y 'all, Hero Bread has changed my life, Krista's life. I just went to LA and she was all over Hero Bread. She was having the bagels every day with her lunch. She normally has a little soup. She had the bagels. It was amazing. It makes it so easy to upgrade everyday meals. So my avocado toast, the bagel sandwiches, the wraps for lunch without feeling restrictive.

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1:03:00Yes? Yeah, we have a question from the audience. question from the audience please i'd be curious to hear you talk about like because you're both i don't want to say alphas but you're both like two talented people heading this do you want to talk about like your relationship does like how did two alphas play together in the bullpen in the bullpen how did two bulls run a business how did two butches how did two butch dykes run a business dude that's so crazy you know what's so crazy is i'm so in my own experience that when someone tells me i'm an alpha i'm like what and then i'm like oh yeah like every room i'm in like what's going on over here i'm like what are we doing like um how do we both as business owners as two alphas let's be like super like talented people too like did you ever deal with like jealousy i know i already know the answer but like krista doesn't want lindsey to like gain more fame for example no i don't think i ever do you feel like that i don't think we ever wanted i don't think we ever didn't want each other to not succeed but i definitely think it's hard to have yourself compared to someone all the time yeah you know like it's almost like a sibling if you have a sibling you know you're like a sister like my sister she was the skinny one i was the chubby one she was the smart one i was the hot one for a few years for like two years and you know like I was the slut she was like that you know what I mean like she was the slut you know but like we were just always compared and so I think when you have two women you kind of are put in categories of like who you represent or who you are like people would sometimes say to us like oh yeah I'm I resonate with you Lindsay or I resonate with you Krista or like oh my god your story and like you know I'm like you or you were like you know so I think that happened quite a bit.

1:04:48Um, and it's not easy, I think. Yeah, totally. But I think because we had the broader overarching umbrella of almost 30, it kept us in the same place no matter what, because we were both building the same thing rather than like comparison to each other. But I think for one thing we're really good at is knowing when to take a lead and knowing when to step back. And I don't think we've ever fought for the lead or we've ever fought for like airtime or anything like that. Like we've pretty, we pretty early on figured out where we could be, when to step in and when to not. And I think that was like psychically to be honest.

1:05:23Totally. Over time, we've kind of perfected that type of dynamic. Yeah. I think in any relationship, even romantic relationship, you kind of figure out your dynamics with that. Like, okay, we're at this dinner party. Like, is this like a, their type of vibe where they're going to be in the lead and like talking and telling stories, is this mine or yes and you also have to feel that so like there might be days where I'm feeling a little like off and not really leaning in to like my best showing on the show and so that kind of forces you to like really lean in yeah and vice versa so it's like I don't think it's a bad thing it's just we we become really good at that and so um I think sometimes that can be felt communicate like sometimes I'm like, I, you know, me, I'm like, I got my yearly laser that burns off my face.

1:06:15And so I'm like, Hey, I can't be on camera. Can you lead? Yeah. And you'll like lead. So we're also very communicative about that. Um, but yeah, I think, you know, I mean, we've talked about this a lot on the show, like our relationship really has determined the health of our business as well. And so if you are in business with someone, just like the first thing that I shared in this episode, it's like, you have to be tending to that relationship. You can't just be like, well, we'll figure it out after we got to get this business off the ground. Like it is directly related to that. So, you know, we've done a lot of work.

1:06:54We've worked with coaches, therapists. We've just, we've really committed to the health of our relationship and understanding what needs to be tended to and growth opportunities. And it's been worth it. You know, I think our business has thrived because of it. And also just like we feel better as people in the business because we have this like compassion and understanding for one another and respect for one another and ability to communicate. And there's no like psychic debris kind of getting in the way. I don't think I have any friends that aren't alphas. I don't know if I consider myself an alpha, but I feel like I have a side of me that is I think I'm more alpha than you.

1:07:39Yeah, you are. But I also think when I'm around alphas, I tend to go like this. Yeah, I agree with that statement. So because I don't like to fight for attention in a room. Yeah, that makes sense. But that's also not like sometimes that hasn't benefited me, you know, so it's like I think there's yeah i can learn something from yeah being more alpha but yeah it depends on the dynamic it depends on like who i'm with like which is hilarious i don't know what that says about me but i'm like i'm a shape shifter i'm actually invisible until until i'm formed by your opinions invisible till formed by you anything else anything else john kind of going back to like your guys's dynamic obviously it's like communication communication but like was there ever a situation where there's like a sponsor or something that like krista was stoked on yeah it's like a good oh like disagree and he's like i'm not sure like i don't know if it yeah it kind of goes back into that category of like two people are the head of this company one person feels like like like often i say but like where we've learned so in terms of you know our dynamic and how we approach decisions differing opinions you know and and deciding who kind of takes the lead it's like we've learned to understand we've learned to trust one another's intuition.

1:09:14And if I feel like you're very clear and passionate, then I trust. Even if I disagree, I like trust the clarity and groundedness with which you are feeling about something. And I think vice versa as well. So yeah, there have been many things I think we disagree on. And even like business moves and business decisions, I think I've always felt like it's her right to exist and decide things in the business in addition to me like where you've had like there was like something with someone that you did and I'm like oh that's not my favorite thing and I'll tell you after it's nothing but it's like I was like that's not my favorite thing and I wouldn't do that but you have a right to have an experience and have an opinion in the business too and I it's not just about what I'm doing or what I want for the business.

1:10:03And I think for sponsors too, I think you are more strict with standards. And so I kind of have deferred to you, but I think issues come when you feel scarce and issues come. It's kind of like a marriage, you know, it's like you and I versus the problem. It's never like, I'm going to be like, I'm obsessed with this brand. I'm prioritizing this brand deal over my relationship with Lindsay. I'm always going to be like, yeah, what matters more, right. Our dynamic or this brand deal or this thing. And so that always, and I also think with those like brand deal decisions too, it's like, I think I'm very, I can be very in the moment.

1:10:43Like, no, I don't like, I don't like this about it, but I don't leave time or space, which I need to emotional authority to be able to kind of like move through, like, wait, what was my like initial reaction about, you know, maybe I like knew someone who used it and I didn't like that person. I don't know. whatever it was. And I think you helped to bring the perspective of like, well, it could be good because then we could talk about this. Um, and this is true for me. And like, just trying to make that dollar work, baby. I think for me, it's always hard. Cause I'm just like, I want it to be so true.

1:11:19So I know it's for men and it's for men's balls, but have you ever had nose hair? Yeah. We could also use it for our nose hair. Have you ever used it on yourself down there? Yeah, literally. We did a whole collab with like where we like talked about Manscaped with our nose hair. It's all good. I've got to get creative. And it worked. So it's like, you know, I've learned to kind of be a bit more flexible and creative in those moments rather than like, no, like this is a hard no. I'm obsessed with this quote. I thought this is a quote that's popular, but I thought I've been thinking about it a lot lately.

1:11:47Do you want to be right or do you want to be in relationship? I'm like, I would rather be in relationship than like be like getting a brand deal that I'm like, Like this is, you know, like whatever. So yeah, that's been a huge part of it. But I'm excited to see where y 'all take your businesses this year, where y 'all take your purpose and what you're here to do and everything like that. And it's going to be really beautiful to see what you make and what you create. I'm actually doing a mastermind for, and I'm being dead serious, it sounds like I'm joking, called Seen and Heard for business owners and entrepreneurs.

1:12:19So you can DM me about that. It's going to start in Malibu in April, and it's for 12 women that want to build their business and their brand and want to be seen and heard. So you can DM me about the mastermind if you feel the call to build your business and your entrepreneurship this year. I'm excited. It's going to be amazing. And I think those experiences are so important to invest in because it just speaks to your business. It sends a message that says, you are important to me, you are a focus, and I'm going to invest in this. And it just, it's a reflection of like where you are sending your resources and energy and trusting that that will also bring back a lot of abundance.

1:13:00So I think it's such a powerful move when you start to invest in things like that, whether it's a coach or a mastermind or retreat or whatever it is. It's, it's really a really powerful thing. I remember when we did that with our coach and it was like, well, this is, this is a pretty penny every single month. but it, I mean, it was worth, worth every penny, right? That work and community and accountability is worth every penny. If you don't have a plan of how you're going to support yourself as a business owner, you need to get a plan. I remember our coach asked us that at the beginning of a year, one year, he's like, what is your plan for support?

1:13:34If you are like an athlete that is like a world-class athlete, how are you supporting yourself physically, mentally, emotionally, spiritually? And it's like, if you are high class, the best at what you do, how are you supporting yourself in community with a coach with whoever and it's essential so we love you guys so much thanks for rocking with us these past 10 years it means so much it's been just a beauty to be a part of our lives and be in our community we love you so much almost30.com for all the partnerships resources if you want help you can find it there and then almost30podcast on instagram and tiktok you can find me on instagram at it's krista and i'm at Nancy Simmsick.

1:14:11And we'll see you soon. We love you. Bye.

1:14:40Thank you.