878. You want to write a book? We break down the entire process as two bestsellers

24:42Lindsey Simcik:So, but I would get up earlier than I normally would get up and you're an early riser, but normally I would get up at like six, six 30 and I was getting up at five. I would like make a few of my beverages have those lined up I would put on my binaural beats at the time I was pregnant with my first so I was like comfortable on like a little birth ball just with my laptop and I would go in for three hours and some days I'd get a page done and some days it would be like total flow and I'd get a ton a ton out but I think for me it was like the practice and the discipline and the commitment of sitting down.

25:21Lindsey Simcik:Yeah. Because if I get out of that rhythm for me personally, I worry that I'm not going to get back into it, especially with a project like this. And I have been a procrastinator in the past, like with school. And I've just learned that for me personally, that's not my best work. But I do know that feeling of like when the channel opens. And I think for me, the act of sitting down every day allows when it really truly does like feel open. It's like, oh, like I almost had to do a few days of crap. And then the channel's like, yeah, we're warm. And like it opens up. Now it can come. Yeah. Yeah. It's almost like getting rid of the first stuff.

26:00I think, um, well, the most important thing I think is actually putting it on your calendar and making it a meeting invite and making it something that you protect because it was so easily something that could leave the calendar or move. When you are doing things that are like this, it's very, you know, deadlines with replying to emails or deadlines with certain things are just different than this. Like this feels like it could fill up as much space as you would give it. Sure. So you really do need to be super disciplined about keeping the amount of time dedicated for it that you need. But I really loved the writing process.

26:34I loved that I got to use a lot of my teaching from social media and from the podcast over the years and put it in one space. So I really used a lot of what I had in my notes app, actually. Like I had a lot of concepts and ideas in my notes app that I've talked about over the years. And I used a lot of that for a lot of our writing. So I got to expand upon it and then go a little bit further. And then we also incorporated a lot of guests. and so the process for getting our guest quotes was thinking of the guests that were a fit and kind of an idea of the quote and then we had to have our team go back into the archives yeah and the transcripts and find specific quotes from certain guests so that was like a whole project that we had to pay our team extra to do was finding all of the quotes that fit the topics

27:18Lindsey Simcik:that we were talking about I just want to highlight the point you just mentioned around like capturing your ideas. You had like your notes app and like over time that served as something that like really helpful in the writing process. If you're someone that has a book on your heart, but there's no like urgency, maybe it's in the next few years, make sure that you have a space to catch it, catch the ideas, the downloads, you know, maybe it's in your Google drive. You have like your teachings written down. Maybe you do host a podcast and you can start to collect the transcripts, like just having a place where, you know, you know, you can go and it's a, it's like a little library that you can tap into as you write the book.

28:04Yeah. I love that. I think that's a great idea. We were lucky that we had the podcast with all the transcriptions that we could use. I mean, people could have their journals, people could have notes app, you could have a Google document with a bunch of stuff and really bringing it into things but you know importantly we didn't have chat GPT when we wrote so chat was just kind of coming on the scene at the very end when we turned it in but it wasn't at all on anyone's radar as something you would use or something that would support it and so I actually feel so lucky that we got in at the end of it because it would be too tempting to organize things to change thoughts like I don't like I it's like almost like an icky feeling you know to think about like yeah the books going forward.

28:45A lot of them will feel. And honestly, again, I would have been tempted to. For sure. Oh my gosh. It's now such an integrated part of our world. So we didn't really have that. So for anyone that wants to write something with their voice, I mean, that is going to be, it's going to be so obvious now when something is actually someone's transmission and voice. So that even, I think hopefully gives people more power and more inspiration to do so because you'll be able to tell.

29:10Lindsey Simcik:I wonder how the publishing world feels about it. it's a great question you know like do they care do they not care it's a great question i'm very curious actually yeah that would be a great question to ask because wouldn't that impact how many like how much you know what i mean that would impact like your deals because it's not taking as much effort sure like yeah yeah that would be a great question um do we have any disagreements during the writing process kind of our dynamic so we wrote this together obviously we alternated chapters so we're writing individual chapters you know what i've always said about our relationship is disagreements don't feel like disagreements yeah so I don't really know you know I've never really I don't remember a time I know we've disagreed about stuff but I don't really remember a time that we did um but if you are co-creating and co-writing with someone I think what we did that also prevented disagreements was you had chapters and I had chapters sure so it was almost like we kept in our own lanes about stuff and we were pretty intuitive about what each of us wanted to write about um maybe when it came down to i don't remember any either but more so when it came down to like uh structure and flow like it does this should this chapter live before this one or should we include this chapter because towards the end we were kind of like we were we were doing a little word count yeah we had game we had too many words yeah and And so it was like cutting and I don't remember the disagreement, but I'm sure we just had like varying opinions on it.

30:39Lindsey Simcik:And I think, you know, if you are co-writing with someone, I think it worked out in our favor to have two individual voices. It's very just aligned with the podcast and it makes sense. Like the universal we didn't make sense to us. We thought about that. um so if you are co-writing with someone if there's that opportunity to be able to kind of delineate between the two I think it's could potentially be a much smoother writing experience rather than kind of having like both writing throughout and you don't really know yeah I agree you know what I'm saying yeah I agree yeah so for tips on the writing process I think it would be understanding who you are and really just kind of leaning into that.

31:25If you're a person that structure is more helpful, or if you're a person that just needs more spaciousness to like allow yourself to be in that flow, I think that's great. But I think the number one thing is actually making it a priority as if it was a job with a deadline with, you know, money already attached to it. So you can take yourself very seriously in the writing process. And then I think as much as you can, keeping your channel clear of other ideas, perspectives, staying off social media, trying to not go to get too much research or too much support. It really should be something that you are keeping your voice as pure and attuned to you as possible.

31:59So it's actually a very, very special part of the process.

32:03Lindsey Simcik:And lastly, I would just say for the writing itself, try not to edit as you go. That will just slow you down so much. I learned that very early on from my dad when I was in college. He's like, don't edit right now. This is not the editing moments. You just, you just write. There is an editing part of this book process that we went through. That's like very specifically for editing. So, um, because sometimes it'll surprise you what comes out if you don't worry about, well, this doesn't fit. This doesn't make sense. Like you'll grab something from, from that pile and be like, Oh wow. Okay. I can fit it in here and edit later.

32:38Lindsey Simcik:Totally. Okay. So we'll love to just touch briefly on the business of the book. Cause I think the business and marketing of book writing. Just to talk about the editing process, because I think this would be helpful because I wouldn't really know to your point how to edit it. I would be like, I'm writing a chapter and then I'm editing it. Or I would try to be edit as each sentence goes. The way that we worked with editing with our book coach was we would write a few chapters, she would review and then make suggestions and then we would go back and edit. But by the time we received maybe chapters one through three that I had written as an example, I was already writing chapters seven, eight, nine.

33:18And it was actually really good to have really fresh eyes, a lot of space between the chapters before so that I wasn't going back with the same perspective as I had before. Because if I'm looking at chapters one through three that I wrote yesterday, they're pretty aligned to what I feel and who I think. But if I'm looking at chapters one through three, four weeks later, and I've already written other chapters, I'm gonna have a different perspective. So giving yourself spaciousness between editing of your book, I think is really good. And working on other parts as you're sort of editing to sort of also give yourself a break.

33:51I think I really enjoyed having writing to do sometimes and editing to do others because it was a different brain. It was a different kind of activity. And with editing, I felt very complete after it was done. But with writing, you could kind of never feel done. So it was actually very fun. So I think breaking it up is good. I think giving yourself like chapters at a time at different parts of your process is a good idea. And if you can have like an accountability buddy, potentially, I think that can be very helpful. And also I think a lot of the editing for us was like moving things around so it made more sense rather than like moving or adjusting things.

34:29But having someone that was an outsider's perspective edit was essential. Yeah.

34:34Lindsey Simcik:Because what you're writing is so, whether it is personal writing or not, it is so personal because it's coming from you. And so to have that third party kind of be the 30 ,000 feet up, you know, and kind of see things holistically and then zoom in and be like, actually this story would love a little bit more of like, you know, your personality here was so helpful. I will say just for clarity, there is an editor if you work with a publisher at the publishing house. And we hired Nikki as our book coach to be with us along the way. I think generally speaking, and I could be wrong here, but in our case, we needed to send the entire transcript to our editor when we were done with it.

35:22Lindsey Simcik:And she would go through it over the course of a month and then send us edits. And that happened at the end. But what was so, I'm so glad and thankful that we worked with Nikki along the way because one I feel like it just reduced the amount of editing hugely with the editor um so it's almost like we gave them a really really clean close to publish ready version yes that their editors at our publishers could then go through with a fine-tooth comb rather than like a yes complete start over and we were able to do chapter by chapter with Nikki where like you know if I if we were to like write the whole thing and then have to like review and edit the whole thing from the publisher I think that would have felt much more overwhelming oh completely agree you know and it was having two people look at it yeah you know so it was our book coach and then our publisher look at it which was very helpful so it was like the more eyes the better and just on that piece like she's done so many projects like these and worked with publishers over the years and so also to have her expertise on like you know you can push back on this if the editor is pushing for this you can push back and we can give a reason why like it was just helpful to to to bring light to the nuance yeah she just gave like insight to the nuance of like working with a publisher as well i think with that too a tip would be to know you know they call it killing your darlings which there's always weird phrases like why is every phrase weird like kill two birds with one stone kill your darlings like shoot fish in a barrel like why is everything so dark and weird but they call it killing your darlings which is like there's going to be parts of the book that you loved that you maybe have to get rid of that they don't like that the publishers don't want and it's really knowing of like when to use your voice and sort of fight for what you want and when to let things go I mean I could care less I'm always like whatever take it there wasn't anything I was really precious about I don't think but just knowing when to like negotiate what it is that you want and when you want to keep your stuff, but you can be as clear as you want.

37:23Totally. So the book process after that. So after we send it into publishers, we're editing it with the publishers. They have almost like the final version. Then it has to go through like a legal editing, legal review. They have to go through like plagiarism review. They have to check all the podcast guests that we had referenced in the book. So there's like a bunch of different rounds of edits that they're all doing at the end of our publishers. For you, if you're doing it on your own, you could probably have some support for running it through legal stuff, like just to make sure there's no plagiarizing that you have things referenced or cited appropriately.

37:57But that is an important part of the process. That's kind of the more tedious elements.

38:01Lindsey Simcik:We went through two rounds of like final edits, I believe. So that's us handing in the final transcript, getting edits back, sending them back to them. And then I think one more round, which yeah, again, I think was because we really were like diligent with Nikki throughout. And then you kind of hear crickets because you're just like, we just finished a book. Okay, what else is there to do? And it is such a long time period, I would say. So we started writing in April, 2023. And we ended up pushing the deadline a couple times, which they built in. So they wanted us to hand it in by September, 2023.

38:47Lindsey Simcik:I think I was due at the end of August. Or no, I was due in September. And we just, we didn't finish. I think we like just didn't finish some of the editing. And we just wanted more time. I think we were being just thoughtful about things that we wanted to add. We turned it in November? December? February. February, hey. February 2020. How about that? I think they gave us that deadline knowing we weren't going to be even close. That's what I mean. I think they told us that at one point. Because it was holidays. They're like, just kind of take it. Yeah, that's so true. Yeah. So it was like January, February.

39:21Lindsey Simcik:And then I think starting like late spring, early summer was when we started to enter into like the book cover process. Yes. Right. Yep. And the book cover process, a lot of times with book covers, you know, there's trends with book covers. Like I think Glennon Doyle and then Big Magic were really good examples of a trend that was happening during that time. very bright colors, almost like splatter paint, tie dye, super eye catching, pops off the shelf, big font type vibe. And there's been different kind of cover trends over time, you know, let them theory having that specific color, having the gold kind of textures.

39:58And there's another one. And some people kind of follow that trend. Some people kind of do their own thing. I think we did kind of a mix of, of that. We wanted it to pop off the shelf. We wanted it to be super bright. We wanted it to be our brand colors and we wanted it to be in alignment to our brand, but also be universal in a way. And we went through a lot of different versions and iterations of the book cover. It's really hard to get your vision for the book cover in. If you're working with a graphic designer, giving them examples, giving them colors and fonts and, you know, as close to a description as possible is really good.

40:31I think one of the biggest things that I learned in the cover process was that we didn't have photos of us on the cover because it dates the book. And so I was always curious about people that had, they were on the cover. You know, a lot of my friends have been on their own covers, but the reason why we didn't want to do that is because if we are on the cover and say we're wearing skinny jeans, like we would have been wearing in 2020, we would have been like, that's an old book. If our hair was like teased, if, you know, I had side bangs, like you'd be like, this is an old book. So when you are on a cover as a person, it just dates the book most of the time.

41:09So we didn't want photos of us for sure. And we kind of went through this process of figuring out the cover. I like our cover. I wouldn't say like I'm like the most obsessed with it. I think it's something that should feel as close to as possible. The feeling you want to exude, the experience you want people to have, but also not letting it stop you in your process.

41:31Lindsey Simcik:yeah it was such a the cover was a tricky process yeah where I was just like you could edit it forever you know I could see a hundred different iterations of our cover you know it was hard to zero in and I think we really focused on the feeling we wanted to leave people like when they saw the cover we wanted them to feel like they were in this portal that it was like there was magic and power there but then like having almost 30 the you know the words be the centerpiece you know and a smaller subtitle down the bottom we really wanted that to pop and speak to people you know going through that change and have that be clear and um you know it's a beautiful cover amber ray's book and amber ray had a book a memoir come out i think a year or so ago she's a dear friend I did her book tour but yeah her cover she I remember she like hired someone specifically or worked with someone very explicitly um for her book cover and it just came out incredible like just exactly like she wants it I'll figure out what that book is um because they're a lovable yeah so the book that Amber Ray had that I really loved is called lovable and you could also go to Pinterest you can look at some of your favorite authors what their favorite books are and just kind of like get like an idea of what you sort of want for your book cover but know that it's trend-based you know they do change over time it should be fit in alignment to you but you know and the if you work with a publisher they will send you kind of their ideas first I would love to look at those again I would too um didn't like them I think it's normal there was one cover there was a few that I really like now the more simple ones oh yeah yeah very minimal yeah I think that's like what's trending yes but it's interesting because i think this is another point that i learned in this like marketing class is that like what i potentially like is different than what the mass is like so if i like more minimal i like more basic it's like most of america doesn't like that they like bright they like you know the like intense color so sometimes the aesthetic that you really like isn't always the most mass appeal aesthetic yeah definitely Definitely.

43:45Lindsey Simcik:Definitely. But it can be a fun process. So like allow your creativity to run wild. After you're done with your book, you have your cover. You have maybe the people that endorse it. You get your endorsements. That was something else that we had to do was reaching out to people that loved us, that we knew, that were friends of the show, Jay Shetty, Gabby Bernstein, Jenna Kutcher, et cetera, to support us in writing an endorsement. So on our book, we have the endorsements. You could have someone endorse your book or not. It's totally up to you. It's not, I think, a deal breaker for most people when they're buying a book, but can also be very helpful.

44:20So that's part of the process you could kind of incorporate. And then there's marketing the book. So this is probably the most intense part of the process is sort of creating excitement, engagement, a movement around the book. And I think for us, I knew it was going to be a lot. I didn't know how much it was. I think what I would suggest now for people is to just give yourself a plan and stick to the plan and that's it. So say your plan is to do 40 podcasts, you know, two cities for book tour and, you know, go on three people sub stacks, send 200 books out. Great. And that might even be too much, but just hit your plan.

45:01That's it. You know, don't have a never ending. Always could do more. Always could have more press and more exposure because you could really just kill yourself in that process. I think the most important thing right now is podcasts move the most books, podcasts sell the most books, but there is also things like influencers posting can be really helpful. Substack links and articles promoting the book can be really helpful. Our in-person events were really great for driving sales for the book. I don't think made the biggest deal in the world. Um, and then there's obviously PR that you can do for marketing.

45:31Um, I didn't necessarily think PR was super helpful. I think nowadays with social media. There's so many opportunities you can have for free articles, free press, free things. And you could get really super creative about how you spend your time and money. So if you can do PR, great. Definitely do it. If you don't have the money for it, I don't think it's going to be make or break for the book.

45:52Lindsey Simcik:And if you're working with a publisher, the pre-order period is a really important period. I think for us, it lasted a lot longer than we think it should have, to be honest. I think our pre-order started in October. Our book didn't come out until June. So that was a very long runway. But what I want to say about that is the pre-orders signal to buyers like the Barnes and Nobles, the Targets, all the book buyers, that this is a book that is in demand. So again, if you're working with a publisher, this matters a lot. And so there is marketing around just like the pre-orders alone. And what we did was just very high level.

46:42Lindsey Simcik:We had pre-order incentives. So there were different tiers if you bought one book or three books or five books or 10 books. And you can incentivize your audience or your community to get like more access to you or like your work beyond the book. You can do a webinar. Maybe you do, you give them bonus material to go with the book, but those are really important. You know, whether you want to do it or not, it definitely signals. And then the launch window is really, really important. So that period, that week leading up to book launch, and then the two weeks after the book launches is very important.

47:27Lindsey Simcik:It basically determines whether like books get restocked and reordered and it definitely signals to the bestseller lists and all of that. That's kind of when they care about sales. So yeah, I don't think that was a surprise to us, but it's just a really interesting thing to put in you know a year and a half almost two years worth of like writing and dedication and work and then like it's that small window that feels like only matters to the publisher and like all the things a lot of pressure it's a lot of pressure that's the thing is like everyone so people listening it's like yes it's great to get a book deal and it's great to work with an agent the more people that are involved in whatever you're doing, the more pressure there is.

48:15So it's like, you're just upping the ante for how much pressure people have on you. The bigger your book deal, the more pressure there is. So where it sounds really glamorous and exciting, and it is, it was an incredible experience. Every single person we worked with was an absolute dream and delight, and I would do it again. But it does, it meant there was more pressure. So if you're doing it self-publish, there's not as much pressure. You can really do this in a flexible way. You can do it in a way that feels creative. when you have an agent in a book deal and publishers that are really looking forward to you selling a lot of books, there's just a lot more pressure.

48:47Yeah.

48:47Lindsey Simcik:So I think, I personally think that like our launch strategy and what we, what we launched on social media, especially, and just kind of how we did that was so fun and so creative. We worked with our girl, Sophie, who's an incredible videographer and editor and like pumped out, I think just incredible content. It was fun. It was bright. It was creative. It was us. And it was silly. It was just so true. And it was fun, I think, for our audience to kind of be along for the ride. And so like when I look back, I wouldn't have done too much differently. I think, you know, what maybe we didn't lean into as much on the business side of selling books is like a lot of people will do speaking engagements and then have say they speak at Google and Google will buy 400 books.

49:45Lindsey Simcik:Yeah. You know, it's like that's the business of selling those like books. Yeah. You know, like 400 books is a lot of books. Of course. Yeah. You know, that can tip the scales on, you know on charts etc it doesn't need to be a million books like literally it's not as many books as you think to get on the charts yeah it's a lot but like what i'm saying is the tipping point is not as much so i think there's that aspect of it but we really we really leaned into like us and the creative part of getting the message and the community of our book out there we also did a tour yeah that was so fun so so fun we did four cities yeah we did vancouver vancouver los angeles austin austin new york new york um nashville nashville yep so fun so we worked with our publisher on that and we went to various bookstores so in our tours in years past we would we'd had like kind of like big venues but we really wanted to make it intimate to see our people like be in the bookstore with them do book signings and it was a blast it was so much fun so you can basically coordinate a book tour even with friends you can go to a friend's house you can say hey I want to come to Chicago go to a friend's house how can you have 10 friends over we're going to celebrate my book so it can be as small and intimate and connected to you or it can be as big as you want it to be it's just a way to celebrate you in the book process and connect people with the content that you're sharing in the world so I think book tour was something we really loved online incentives is a really great idea that's where people get free things or access to something in exchange for a pre-order so that could be a pdf a downloadable could be a webinar whatever it is that you want to offer them for that and then I think social media was the strategy that we really went and then we also did PR which you know was helpful for getting on some podcasts and things like that but I don't think it's necessary for everyone I think what I will say about the process is I loved the writing I loved the editing marketing was really hard marketing was a lot of time a lot of energy a lot of attention a lot of travel a lot of being on all the time.

51:51And that took me a while to sort of recover from that burnout. I think there were weeks when we were doing 30, 40 podcasts at a time. And I knew we had split up some stuff and, you know, we had tried to like really divide and conquer, but it was quite a bit of work for that. But I think it was worth it. And it's one of those things that you kind of maybe only experience a few times in your life. So it can be really fun. But I think if you're a mom and you have kids, It's a totally different amount of energy and attention. And for anyone that's writing a book or wants to be an author, you know, thinking about how you can make the book marketing process work for you because you just have a totally different agenda and schedule with kids that would make going super hard in the paint really challenging.

52:38Lindsey Simcik:Yeah, I think for me, it was helpful to your point earlier of having the plan, sticking to it having the schedule of like you know the however many cities we went to for the book tour and sticking to that knowing that it was in a two three week period yeah totally you know if if it was just a never-ending like and now this month we're gonna go here and like let's next month and years ago that would have been something that we could have done more easily but I think with the way like my schedule is now and my energy flows it's really nice to know okay we're gonna have a sprint for two weeks and we're gonna go hard and I'm not gonna be home and I need to coordinate all the things for the the house to run and like make sure everyone's good and then I'm gonna go do my thing and really focus and be there and be present which looking back I really am proud and feel like I did and I didn't know that I would be able to do that you know in the moment I was like this is gonna be a lot but then actually being there I I felt I felt super present and just like there for what we had created and what we had to do job being present but really great job but it's just yeah I think so many people out there have whether it's kids or just like other things in life that they have to juggle course you know and so it's gonna require you especially during that launch time to really go hard yeah you know yep and again this is all a scale so like you know you could go super hard do tons of podcasts tons of press or you could write a book and put it on amazon self-publish so we're just kind of giving you the gamut of what it is that that we're doing um let's talk a little bit about self-publishing and publishing so we chose to go with the publisher the reason why was because i wanted to have support in the process.

54:30A publisher is amazing because they print it, they distribute it, they help you with marketing, they help you with strategy, they look over the book, like they're your partners in the process. And then obviously you get a beautiful advance that supports you in writing and pays you for the process. That's what I wanted to do. But there obviously is self-publishing where you make a lot more per sale. It just takes more work on the front end. So it's really a personal preference for whatever people want to do for their book.

54:55Lindsey Simcik:yeah you make more on the sale but you fund the production and you handle the marketing yourself even though like we handled quite a bit of the marketing um working with the publisher too um and you also own the rights and royalties um if you self-publish so that's a difference um yeah I think there are pros and cons to each like I'm so thankful that we worked with a publisher same I love our agent love our publisher I honestly I've heard so many horror stories of other people in our space having a hard time with publishers having a hard time with our agent agent amazing publishers and me I honestly felt so loved and taken care of I felt I really feel like indebted to them I thought I felt like the process was just incredible I think we're also joys and delights to work with but you know I do that's just me I do think that as well because I've heard of other people and I'm like you need reality check you know what I mean I'm like they're not doing you a favor.

55:52You were like getting paid a hundred percent.

55:54Lindsey Simcik:And I think that's, what's nice, you know, about getting a book deal, you know, it's like that guaranteed money. But I would say if you do get a book deal and you do get money, just think about the expenses that you are going to have in the writing process and the marketing process. Yep. Like PR book coach, editor, you know, tour stuff, if you're doing that. So there are costs. So it's not just like always free money. Yeah. Um, and just a note on self-publishing. So there are platforms like Amazon KDP and they offer about 70 % royalties on eBooks and 60 % on print minus the printing costs. So yeah, do, do the math for yourself, see if it works out.

56:34Lindsey Simcik:And, um, again, not, you know, I will say like not everyone's writing a book to make money. Yeah, totally. And so often a book is a beautiful, people say calling card, I feel like it's kind of cheap to say that, but I'll just say calling card where, you know, it could absolutely be a ticket to a new audience to get on a podcast or a show. And like, it can open a lot of doors and also be like a feeder into your business or what you do. So there's so many reasons for writing a book could be a personal creative project that Like you don't mind if five people read it. Like it's a calling of your soul and just writing it is the point.

57:18Lindsey Simcik:So yeah, just holding space for all of those reasons. All of them are valid. All of them are, yeah, needed in this world. Oh, and I would say the last thing that I'll say about the book writing process is I felt like everyone also talked about it. It was like, oh, it's a process. It's like this crazy thing. And it was. It was crazy. It was alchemical and it was crazy. And to have words, it's a different experience when you're making things digitally or I'm monetizing my voice on a podcast. But to actually have your words in paper and a book is actually a crazy experience and surreal to see. And even now to be like, these are my words.

57:56These are your words. These are our words together. As like this honoring of what we've done has been incredible. And I feel our book is so good. And I'm a very hard audience. I'm a very tough critic. And it is such an amazing book. So I'm so proud of it, even to this day, that we wrote something that was just so quality and so like meaty. Yeah.

58:17Lindsey Simcik:And I love thinking about just the life of the book beyond us, you know, where it's just like it will live on. Yeah, totally. You know, books live on. And I hope that our book in particular, like finds people at this time in their life where they're moving through a lot of change, whether in their late 20s, early 30s, or at another age. and I have a fantasy of like every therapist giving this to their clients that are almost 30. I know some of my clients that are therapists and they do. I had a therapist recommend it. Yeah. Have it be the book. I drop them off at the little libraries all the time.

58:49I take them, I have a tote bag on my walk and every time I see a little library. The other day I was driving with my friend, I skirted over. I was like, put that in the little library. In my neighborhood the other day I saw, usually they're always gone. But then the other day I saw one still in there. I was like, Oh, that's embarrassing. Cause I had my toe to the thing. I was like, Oh, I was like, somebody's got to pick it up. Yeah. So you can pick up almost 30, the book, wherever books are sold. It'll be a great example. You guys can even use it as looking at, looking at it as an example of the outline, the structure, how we did it.

59:18You can kind of see who we got for the testimonials. Our publisher information is also on there, but it's just such an incredible book. If you haven't gotten it already.

59:27Lindsey Simcik:Hopefully that was super helpful. I feel like, you know, again, if, if you have a book on your heart, there is a reason why, you know, it needs to be out in the world and it, whether it is just the pure commitment and process that you will go through that might change your life, or it's what lands on the page and reaches other people, um, in a world where, you know, I think AI is incredible for so many things, but I do think that books are going to become so much more precious and just a way of feeling seen and a way of connecting with like very just real honest creativity that people will crave more and more so don't be discouraged because you're seeing so much chat gpt copy everywhere no please don't you know we need your writing.

1:00:22Lindsey Simcik:Stay committed to that. We need your unique voice and tone and energy in what you write because I think it's going to become rarer and rarer. It's time to get your voice heard, baby. Almost30.com. Almost30 is available. Amazon. Audible is my favorite way to get it. You can listen to it on Spotify actually as well. And then Almost30 Podcast on TikTok and Instagram. Come see us on YouTube. We have beautiful video on YouTube. It's so much fun to like see your people on YouTube. I love watching my favorite comedy podcasts on YouTube. You can find me on Instagram. I'm at itskrista. And I'm at lindsey simsik.

1:00:56Lindsey Simcik:We love you guys. We love you guys. Bye.

1:01:06Lindsey Simcik:Spring just slid into your DMs. Grab that boho look for that rooftop dinner, those sandals that can keep up with you, and hang some string lights to give your patio a glow up. spring's calling ross work your magic capture your favorite summer feeling with pandora jewelry discover a collection inspired by the sunshine freedom and moments that make the season unforgettable from sun-kissed metals to personalized pieces ready to be engraved with your summer mantra each design moves with you From beach days to golden nights and every memory in between. Shop Pandora Jewelry's new summer collection in-store or online at pandora.net and let your summer unfold.