879. Having a baby at 49, building a brand, and trusting your timing with Lucy Goff

32:43Lucy Goff:I think I didn't listen to any of the voices in my head. What were they saying? They were saying you're too old. It was like everyone else was saying you're too old. It's too late. You're silly. Nobody's gonna, it's not gonna work. They were telling me that every day. But the, your, just your mind was telling you that. Yeah, I wouldn't tell him that. You're like they were. All the bullies in my mind. Go away. Go away. You're like the chorus of bullies. I know. Yeah, no, I do disassociate myself with them. Yeah, that's great. Because I think that you have to. I agree. But I think that, you know, I was looking at the evidence and I think if anything's learned, taught me anything at Lima is looking at evidence and the evidence of what the customers the customer behavior was different it was selling out people were contacting me saying how they were able to sleep again how they felt more balanced how their relationships were better um how they just how their family life kind of transcended through to their family life and when you're hearing all of that you think well I'm not going to do it for myself then I'm going to do it for all of them and that's what kind of that's what kind of um spurred me on I guess to not listen to those voices because the reality is is you know and I think I've I've definitely learned a lot through my daughter you know seeing life through the lens of a child who has not had experience of uh failure of all of the you know kind of will I ever get a job all all of these you know being dumped you know all of these things have not happened to a child um but you know and I think that looking at the looking at life through her and looking at how you know if it doesn't work out they just try it again and they haven't got that negative worry um taught me a lot because i just figured that you know what if there was another way and what if i didn't listen to negativity and what if i just did it what's the worst that could happen is i would end up how i started before i started lima and i was still surviving then yeah do you feel like too that you're the illness that you went through in that process of, you know, it's almost like you almost die.

35:17So you're like, I might as well give this life a whirl.

35:20Lucy Goff:There was something in the hospital where I was conscious, but I kind of wasn't at the same time. And I always remember lying there and there were people from what I perceived as the real world coming in. Like my mom was coming in, the nurses were coming in, like these were people that I disassociated myself from when I was lying there thinking I might not make this wow and I guess I just thought at that point you know I know how fragile life can be and if I never tried then I wouldn't have given that moment justice do you know what i mean i do um and i was i was really scared when i was you know like some people say there's a piece in all of it you know oh my gosh that's so funny i don't know totally like you're like i i went to i went on the other side and i was terrified it was like you know like it's really scary being totally out of control of what for sure a bacteria is doing to you like seeing black travel up your body it's just like it's pretty horrific what so what is the what was the illness that you had um well it was actually um i caught it through breastfeeding well well not through breastfeeding through moustitis okay so i got moustitis first of all and then that turned into cellulitis which i've never heard of but that's a skin infection and then it turned into septicemia what is septicemia it's um like a blood infection so it's when the infection goes from your skin into your blood wow but it was all happening like beneath my boobs so i didn't see it you'd be like your boobs like yeah big one so like i had massive massive i had massive at that point in my life they have gone to nothing now but yeah no it was um it was quite a scary that's terrifying so it's almost like kind of like a near-death moment a little bit that was your it was a near-death moment and I figured you know it's never you're never too in reality you're never too old and it's never too late you know when a child wakes up each day they've forgotten that you told them off the day before or they'd forgotten that their friend fell out with them in the play in the playground the day before because children start each day afresh and there's no reason why an adult can't do that too it's only because we're holding on to this baggage um and often it's just we're holding on to it nobody else is asking us to hold on to it and everyone else has forgotten it just as you forget things with other people but i think it's just so important to release yourself of and really intentionally release yourself of that baggage because it's the baggage that's going to hold you ultimately i know it's a it's a terrible thing to say and i don't mean it like this but um 80 of what we don't achieve in life is just down to ourselves oh i would be surprised if it's more i was trying to just be kind but it's 99 %?

38:49Well, you're the statisticians. You're just dropping stats. What I do know, that is a true statistic. I just made that up. Is 82 % of women hold themselves back from doing, putting themselves out there, starting the business, you know, creating the account because they're afraid of judgment or they are holding themselves because of how they look? I also think there's another

39:10Lucy Goff:thing about women in business so um i think there's something in um you know you sometimes you know you're comparing yourself to men and you have to go to men for funding and before i launched lima i reached out to over 50 vct funds to see if they would fund lima they're all men and they all said no they all said i didn't know what i was talking about um i didn't nobody would pay um you know$150 a month for supplement nobody would pay um two and a half thousand dollars for a clinic grade laser that they could use at home um I didn't know what I was talking about and I think you know you have I think if there was more women in those early stages to support other women to think you can have a family and you can work you know you don't have to make those choices if necessary you know I was bringing my child to work do you know what I mean you can you can still do that you could have both because I was going to ask you too for the women that are you know that have a later timeline where they're like I want to start something I want to do the thing but I'm too old or I've missed it what do you think have been some benefits of starting the company at 45 instead of say 35 how is it I think I'm more mature now I don't think I would have been maturing I think people mature at different rates and you can be a late bloomer or you can you can not be you can be a labor where you can just stay that way forever you could just stay a child honestly my parents um so yeah I think that I wouldn't have had the same maturity um I wouldn't have had the same confidence and I know it's I don't it might not be the right thing to say but I guess like I'm 53 now and I'm more I'm more of the mindset of I want to make each day you know you don't know how many you don't know how long you've got you know what I mean and so I feel this I've got to now get it all in whereas when I was in my early 30s I was still I've got my whole life and yeah I've probably still got the whole life in my head I have to be now but you have like a shift in mindset of I've now got to start fitting everything in.

41:33I'm really doing the thing. It's almost like the perception of your life ending is like the benefits of motivation, but for some people can make them even more fearful where they could be like, oh, sunk cost fallacy. I've already put enough time here, but yours was like, actually, this is motivating me. And I do think a lot of people have to have, that's the beauty of the rock bottom moments of sickness, illness, death, divorce all of that kind of stuff really if you're conscious if you're a conscious person can recalibrate you to a better outcome a better future you really stepping into your power more

42:06Lucy Goff:than ever I think it's like just knowing that even in your darkest moments everybody's got dark moments in their life um you know life is a balance life is you know it will always find it's equilibrium if you've had highs you'll have lows if you have lows you'll have highs but I think it's just about knowing and trusting that the dark periods won't last forever um the sun will will come out maybe I was Annie in my last time tomorrow you're like take this you guys the sun will come out tomorrow um when you were getting all those no's from the VCs for funding, you know, this is what's so crazy is being in this space and talking to entrepreneurs is almost all of them had everyone said no, or they got denied like the office, the US one, I think it was the least rated pilot of NBC of any other pilot.

43:03And I think it was like, no one would want to take the show. And then it becomes, you know, what it is. But a lot of times that happens with people, they get denied funding. They're not, you know, seen at first. What would you say about that process? Like, what was that like to hear all the no's, but still move forward?

43:17Lucy Goff:I think you've just, I think your gut always knows what the right answer is. I think if you, you've got to push away all the noise and actually look within yourself and let the answer come to you and it will come to you. And if you genuinely feel that it is viable, that you have got a chance and people will buy your product, then you've just got to stick to that path. If you know deep down, okay, maybe this is not so viable, maybe it's too much of a risk, your gut will tell you what the answer is. You've got to clear the noise away and allow the proper answer to come through. You know, deep down in my gut, I've known when things are not right, you know, your gut will tell you but you've just got to cite you've got to create the silence around you for for the answer to come i oftentimes think especially with the women that i work with it's like they know the answer they just don't like it or they don't haven't created enough space for it to like have its moment well you can not like the i mean that's i know you can not like the answer we've all had answers where you know we think what was an answer what was like that for you i mean loads of times probably when i knew my marriage was over yeah like there's all there's really hard hitting you know like truths truths that just engulf you um but i think slowly there's this and don't worry i think it's from the art of war that accept what is you know like three words accept what is you know if you're if like god forbid you've like i don't know you've been run over and you're you're lying in the road and your leg's broken you know you don't sit there and think why did this why was i here at this point why did i not uh you know look at out at the road you don't what the first you just call 999 well 911 here you know you call for the ambulance you don't sit there wallowing you call for the ambulance and by the same token in in your life you've got to accept what is and try and accept what is don't don't like spend time wallowing or thinking you can change something because you know you are in control of your life but you are also not in control of many aspects of your life and it's knowing when to when that control is viable or when it's not yeah um there's a book um where's my cheese do you see that book and it's about um when when is the right time to know to give something up oh wow um and it's so it's like i think the whole book's 20 pages oh wow it's um it's like a 20 page book um but it's you know I always go back to that book so many times in Lima I go back to that book thinking like is this the time to let this go wow is is this the end of this period yeah this part of this yeah and I think too you know having the ability to have a truth drop in of like say leave the marriage or not do the thing and having that be okay and knowing that is okay and that you to take action on it.

46:50I think people like don't want to hear any bit of honesty from themselves because they're afraid of what that means. But you can know something and not take action in this moment on it and have it just be. And then also too with those, you know, the VCs, it's like accepting what is, none of them gave you funding. And that doesn't mean that's information, but I'm not going to change the course. I'm not going to do the thing. Like they can have their opinions on this, but I can also have mine and having that confidence in that, which was good. So you basically after the funding, you, then did you start working with the doctor again on the laser?

47:26Did you meet him and see him? Like what was your collaboration to really create this at home clinical blade laser?

47:33Lucy Goff:I started Lima with the doctor that I met in Geneva. Yeah. So he came on board from the beginning. Um, he formulated the supplement and he pulled together this incredible team of scientists there were geneticists longevity professors surgeons dermatologist the whole there was this whole core team and um there was about well if you count them all up there was over 20 of them and they were all looking for what the next product could be and there was one that came back with um an amazing powder that you take you know there was another one that came back with this incredible um i mean it it was an incredible molecule actually that um it was a natural antibiotic uh but it wasn't registered as a food supplement and it wasn't registered as a pharmaceutical molecule so i thought well it's got to be registered it's got to fit under some brackets we didn't do that there was quite a few things that we looked at that we didn't do and then this came back and um I used this device on my knees so my mum has got like the world's worst skin and I got her skin um what does that mean to have bad skin for you well no really it was really really wrinkly like really really wrinkly and my knees i was you know i was in my mid-40s but my knees looked the knees of like a actually i'll show you see the picture on my um let's see your seats of the knees it's it's insane how many things you can be insecure about like i know but these were my knees age 45 wow those are crazy yeah they're crazy knees they're terrible knees thank you mom They make me sick.

49:26Lucy Goff:Yeah, I know. Makes you sick to look at them like, don't be sick. But then 12 weeks later. We'll have to put this on the screen. Yeah. So I use this technology on my knees. And it's weird. 20-year-old knees. 20-year-old knees. 20-year-old knees. For real. It's weird because you can't. In 30 days, you have 20-year-old knees. Well, no, that was 12 weeks. 12 weeks. Yeah. But this is day 30, though. That's crazy. 12 weeks still. It's crazy. 90 days. Yeah. Oh, my God. So, but it's weird because you can't feel it. And it's amazing how your body associate, your brain associates pain with results. That's the biggest facts.

50:05Lucy Goff:And so I was using it. It's almost like you want a little shock. Yeah, you want a little shock. Yeah, that neck. I mean, it's amazing for neck. My neck, again, was just horrific. You've got a top to your neck. Beautiful neck. Well, I'm 53. I mean, it's not perfect, but it's fine. It's incredible. It's fine. So the laser does not only your muscles, but your skin as well and the muscle is a huge component because i do actually agree that i think if we don't have any muscle tone wow that's crazy the eye creeping wow that's what i was really focusing on so i got my laser last week and i've been really doing it here yeah because i really just like oh it's amazing and actually the lima laser is amazing it's got like this lip on the lens and it really massages your eyes very very good for your eyes yeah that's what I want to do because I don't want to get any thing done to my eyes so I was like okay I'm going to go around and around the eyes and then I have a fine line here and a fine line here and so I was just really moving over that and then during this whole podcast I've been doing it on my hands the hands are the hands is blowing my mind because I was thinking about that a giveaway the hands are there are so many giveaways so many giveaways and we are not fooling anybody we are not there's too many giveaways so no it's amazing for your hands it's amazing for I mean if I would have had this in my early 30s I would have um engineered a Lema Laser House.

51:37Lucy Goff:Honestly, I'm ready for the bed. I'm ready for the town. I'm ready to be lasered all the time. So it does wrinkles, pigmentation, skin tightening, scars, neck and gels. Also, I have two scars. And I was like, I'm cruising on the scars. And I was thinking about taking a picture of before and after. And I've, you know, there are two scars that are old. And I'm like, what? Like I had a injury when I was young. And I'm like, I've never been able to do anything with them I've done the silicone I've done the scar cream and I've already noticed them softening and I'm like if this removes my little let me show you another picture let me this I'm going on my phone your little kids in there no this is this is actually look so um look at this so that was a c-section and she used it on half of it and not the other half everyone on YouTube can see this.

52:33Lucy Goff:Do you see? So that was a C-section. She used it on half of the scar. And you can see half of it's still there. So for everyone that's not watching on YouTube, there's two scars. There's an image of a scar on top from a C-section and a scar on bottom. The scar on bottom, she did one side with the laser, one side without. The one side without is brown, discolored. The other is like faded, light pink, almost barely noticeable. And that was only eight weeks later. So she's still not finished. That is incredible. Yeah. So for three minutes a day, for 30 days, people will see. Well, three minutes a day on each section of the scar.

53:17Okay. On each section of the scar. And three minutes, how long would you suggest someone who wants to just kind of reduce fine lines, hyperpigmentation, like what would you say?

53:26Lucy Goff:If you're in your 30s or your late 20s, you can just like glide the laser over your face for like 10 minutes a day. 10 minutes a day. It's fine. That's what I was, you know what I also actually, so when I got mine last week, I put it in my car. So I'm just cruising in my car and like I'm, I'm doing my little laser in my car, which has been so easy, simple. If you're on the back of a cab you know yeah you can put it in your purse yeah and is the thing about it is like it doesn't actually have it's not like a flashlight of the red light it's just like very and it feels the little lip of it feels really soft on your skin the light that you see is just an led to tell you the device is switched on oh interesting so it's near it's a near infrared laser interesting it's completely cold you know you can't feel it at all it's not warm at all and because it's cold it's got no heat and near infrared is invisible to the human eye you'd never know whether the device was switched on or not which is why we had to put a red light that's smart but the red light is literally just an led to say that the device is switched on it's got retina protected technology in the lens so that's why you don't need to wear goggles around it because i was putting it i was like last day i was like directly on my eye so i was like we'll see hopefully it'll hopefully it'll help my help my skin is there any research that you found about this recently that you're really excited about or like you were just like wow that really is groundbreaking yeah so we did something we did a world first clinical core so we had like um to really help explain the difference between led between red light and the lima laser we did a clinical whereby we use the lima laser in above one skin one piece of skin and we looked at gene expression in the dermis so the base layer of the skin and then we got imperial college in london to build an identical lima laser but using an led is a light source not a laser so it's the same wavelength it was near infrared on both 808 nanometers 808 nanometers but one used led as a light source and one used laser obviously laser and in the lima laser 45 genes were expressed in the dermis and the longevity gene which is cert one was expressed six times and that's never been achieved in human skin.

56:02Lucy Goff:Wow. And in the LED equivalent of the Lima laser, so the LED equivalent, only one gene was expressed in the dermis in that skin. And the longevity gene was not expressed at all. And that was because that proved that LED, the light, the biological penetration from led cannot reach your dermis and we had that public we had that clinical published in aesthetic surgery journal last year and that was a world first clinical looking at gene expression in the dermis of the lima laser compared to an identical device of the same power but using led so it's 45 genes were expressed in the Lima laser and one gene was expressed in LED.

56:56Lucy Goff:Wow. And then we followed it up in a clinical setting on looking at diabetic wounds. It was wound healing in diabetic patients. Wow. And it was actually quite good. It was following amputation. It was a terrible, terrible clinical. Very traumatic. and in the lima laser the wound area was reduced 78 percent in the people that received the lima laser and people that received the placebo laser the wounds carried on getting bigger wow so that was a clinical that we're really excited about because it started to explain the difference the led is amazing for the top layer of your skin but not at the base layer and if you want to really prolong yourself from the aging process setting in so if you're in your late 20s or your 30s and you want to prevent the aging process setting in so rapidly then the lima laser is is it and the light will last you 10 years the device will last you 10 years i love how heavy it is i love that it's like honestly don't get close to me what is the difference between what I have right here, my laser that I've been working on my hands this whole time and the one that you have?

58:17Lucy Goff:So the one that you have has got a eight centimeter treatment lens and this has got a 33 centimeter treatment lens. So it means that I can treat larger areas on my face and body faster but if you're in your 30s um or your 20s and you want to use this technology you know you the the laser that you've got is absolutely fine if you're over the age of 40 i'd recommend getting just for a bigger i've been loving using it like just at the end of the day getting my under eyes getting the fine lines getting my hands getting these things that I wouldn't normally and I do like red light but it is really making sense to me that it's only the superficial layer and it's only giving that temporary because I do notice the more I use it the better it looks but it is just like then it'll kind of go back to homeostasis and it'll kind of go back to like what it was before yeah so to have something that's going to continue to build and continue to benefit me because of it reaching the deeper layer and reaching those like other elements is huge and i think honestly for how expensive the led devices are and the red light devices are it's like you have one that's actually doing the thing that we really would want versus the high level well actually now you can get it on it on your hsa fsa no way not from last week that's genius yeah actually all the girlies you get like between 30 and 40 % off.

59:49Wow. Because it's clinical.

59:51Lucy Goff:Yeah. A really healthy diet. Don't get ill. So you need to spend your points. Honestly. Wow. We've gotten installed. We actually, cause we launched our US website. You did. Congratulations. I'm so excited to introduce this to everyone. Um, last question or last two questions. What would be just cause I want to just can, I want to land on this and then I want to go just our last point on the laser. What would be, one thing you would tell to a woman that is in her later 40s that is wanting to conceive? Know what your timeline is for this process. So always give yourself a deadline. Think, I'm going to go through this or I'm going to spend this amount of money and I'm going to have this journey for a certain period of time.

1:00:38Lucy Goff:And it takes the pressure off that cycle. or then if you've decided i'm going to do three cycles of ivf of ivf um and i'm going to give it this time it just kind of takes the pressure off the devastation of if the first cycle doesn't work out so i think yeah i hear you if yourself a timeline yeah if you're going to conceive naturally you know that's that's fine as well but under know what you're going into so and have all the tests to understand your body where it's at because it might be for whatever reason that you know you won't be able to conceive naturally at that point in which case you're best just to kind of go on to a scientific scientific route but you know don't give up don't listen to the stats don't listen to some doctor telling you that you've got a two percent chance of it working because you're going into it with a negative process with a negative mindset you know if you can ask the doctor whether it's viable whether he sees it's viable you don't have to know the percentages of it working out or not because if you fall in that three percent of it it three percent of it working he's still in with a chance um but i think kind of really looking at and really saying i'm gonna go i'm gonna go in with this and i'm gonna give it say two years i'm gonna give it three years i'm gonna give it this amount of money i'm gonna give it this amount of emotional energy it's almost like setting a boundary or container about it setting a boundary and container that's not linked to that next cycle it's actually putting a realistic time frame in um and if you really want something you know just thinking am i going to be better in the long term knowing that i've really tried or am i going to be better and i might be upset at the end of it and I might be disheartened at the end of it or am I gonna or am I gonna look back and wish I'd never tried and I knew for me I had to try and so you've really got to look at it from a personal perspective and think if I look back on it how am I gonna least regret this least regret this process am I gonna regret it more by not trying or am I gonna regret it regret it less by trying knowing that there's still a chance so tell us where we can get this device and for any woman that's on the fence of this what would you say to her for any woman that's on the fence i would always look at the science and there's a load of you know the the market is full of a load of devices and they've all got their you know they've all got their benefits they've all got their limitations um but if you are serious about making your skin younger for the longest amount of period the longest amount of time then this is the device and why because the science tells you that there's nothing like this out there um it's not about damaging your skin that's you know the market has existed for decades on damaging your skin there's all these different devices that do the same thing they all damage your skin in some way but we now know that um you know zero damage is the way to um a better skin and a younger skin yeah that never made sense to me they're like oh we have to like make this a lot worse before it gets better you're like what why is that true so everyone can get their lima i have mine i'm so excited about it i've told you guys i've been using it on my hands i'm gonna check out my knees i don't know what's going on down there but if my knees need a little take a before shot okay well whatever you treat take a before shot i'm gonna do my scars because i have scars i'm like i don't before shot and then take a picture four weeks later i can't wait wow okay i can't wait but actually i think we've got um a promo code which is gonna save them like 200 we don't ever do this we're gonna save over like 200 which is crazy.

1:05:13So it's us.lima.life. So it's L-Y-M-A. So it's us.lima.life. And we have a code for y 'all. It's almost 30 for 10 % off the laser. This is on the Lima laser that I have, the one that you have. We don't have that for, but this one's going to be perfect for all of our girls that listen. So it's almost 30, almost three zero for 10 % off the Lima laser. And congratulations on getting in the States. I'm happy for you. I'm grateful. Thank you for being an inspiration on your timeline in your life and being really cool and honest and just like a pleasure to talk to. Thank you for having me.

1:05:45Lucy Goff:Thank you. Honestly, it's been, I'm so glad that I've met you. I know me too. I'm glad. Okay, guys, we love you. We'll see you on the next one. Bye. Thank you so much, Lucy, for joining Almost 30. Again, that was Lucy Goff of Lima. There are actually two lasers, the Lima laser and then the Lima laser pro. Lindsay and I both have the Lima laser, which is totally fine, which is incredible. And we love that one. So you can use code almost 30 to get your own that will last you forever and help you feel young for a very long time. Thank you for supporting us by buying our book and subscribing wherever you see Almost 30, whether it's on TikTok, Instagram, or YouTube.

1:06:18We love you guys. We will see you on the next one. See you soon. Bye.

1:06:31Pandora jewelry brings the sparkle to your summer. Now with even better prices. Enjoy up to 50 % off select styles. From personalized pieces to must-have favorites made for the summer. Timeless designs that shine with you through every moment, wherever the summer takes you. Shop in-store or online now through July 5th. Terms and conditions apply. Visit Pandora.net for details. You can't reason with the sun. Trust us. We've tried. This summer, it's time to put that angry ball of fire on mute. Colombia's OmniShade technology is engineered to protect you from the sun's harsh rays that can burn and damage your skin.

1:07:10The sun is relentless, but so is our gear. Level up your summer at Colombia.com to spend more time outside and less time slathering on aloe lotion. You're welcome. Colombia. Engineered for whatever.