Her Next Money Move: Cardi B is Tired of Making Everyone Else Rich

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28:13So talk to me about how you're thinking about your brand world. So you have, what have you done? You've done a deal with Revolve where like all of your rights are with them or just like specific categories. What does it look like? Specific categories, but like we are partners completely in love. Everything, like we are partners in everything. And it's like, they are involved with everything. Like every testing that we do, every conversation, like it's like, they are super hands on. Like, and if I say I don't like something, they take it very seriously. Like, okay, they're changing it. Oh, we're changing it.

28:47Fine. We're going to change it. And how have you set up the company? Like, what do you do? What do they do? What does it look like? We do everything from smells to testing to, okay, like, it's like, I'm going to test it. This person going to test it to having conversations with labs in Korea. Like that, that's one thing that I don't know about. It's like, oh, wow. But they have the connections. We be on the phone with them every single time. And it's just like, Like, it's a lot that people don't, it's more than just making a mask in your home. It's like every little detail. I can't even believe that sometimes the way that your product is colored or is named is even a big deal.

29:30You cannot just name your product a certain type of name and it's like. No, a good name will sell a product. Yeah, a good name will sell a product. Oh my God, a good name will sell a product. I remember in the beginning of Good American, we had these shorts and they didn't sell. And I changed the name to The Bombshell. And that short still to this day is like one of the best selling things we ever had because just people like the name. That was just it. So you got to like really have those things. And I feel like what you're so good at is the chat. I can't think of somebody who is better at talking about products and describing things.

30:06that you would be such a dream, amazing partner to somebody like to do that stuff. I bet you could come up with a million things, but I want to talk to you. So let's go back to the brand. The brand's called Grow Good. Yeah. Grow Good. I love that. I can just imagine what's going to happen. Talking of good names, I can imagine what's going to happen to my hair. So what does the product line look like? I'm launching shampoo. I'm launching conditioner, a hair mask, and I'm also launching a shine. Oh. Yes. Like a shine that you could like put before you blow dry your hair and after. and boy, it sounds so easy, but it's like, oh my gosh, I'm so tired of talking about it.

30:43I'm so tired of talking about it because everything, everything is such a big deal. I'm telling you, even from the name, like it's like, it's such a big deal. Yeah, because you got to live with that. Yeah, like you have to live with that. Like if I go to a beauty supply, what name, how would I like a product? Like what makes me want to buy a product? It's just all those little things. It's just like from putting like the conditioners and it's like, I'm putting my own hair. I put my own hair at risk testing these products. There's no other way. My own hair. She's like, it's better be good. Like, it's like, oh, Jesus.

31:23I put my own hair on the line. And what's it like, Karla? It was good. It was good. The first testing, I was like, the product is not thick enough. and it's like, let me tell you something. I have thick fucking hair. If I take off two months without me washing my hair in these braids and the conditioner don't go, don't penetrate in, I don't fucking want it. No, forget it. I don't want it. If there's not a certain type of shine, I don't want it. Go do it again. Let's do it again. We are trying to, we are trying to sell not only just fucking hair product, we're trying to fucking say some shit about, I want people to be online talking about this shit is life changing.

32:01Yes. Look at these fucking reviews. We need these type of reviews. The only way we're going to get these reviews is if the shit is fucking good. That's the only way you're going to get the reviews because I'm telling you, that is one saturated category. Did you ever sit there and think, okay, you know, you've got Tracy with Patton, you've got Beyonce with Sacred, you've got Rhi with, you know, Fenty. Did you ever sit and think, wow, there is a lot of competition and especially like in celebrity hair care? It's not even about competition. is about what's going to have your hair growing. I use sacred and it's like, it's very fucking good.

32:37It's very fucking good. And that's what I want. And I'm saying it with confidence. So I want people to be like, yo, her shit is really fucking good. I like this shit. I don't want nobody to complain. I don't want nobody to complain. And I feel like people know me. People have seen my hair transition. Yeah. People have seen it. Like people have seen it. and I've been doing my hair on live since like 2016. Like I remember when I did like a live on Instagram. I'm not sure if it was, yeah, it was 2017. And I was doing rollers and that is the first time I told them, like it was like, yo, I boil onions and I use the water on my hair and it really don't smell like onions.

33:19Where did you get this from? Like who's boiling onions? It's Dominican recipes. It's Dominican recipes. Like it's like the Dominicans, that's what they do. I need to understand this So you're boiling onions And then the water That comes from the onions This is going on the hair You wash it You wash it You just wash your hair with it So it's like Make sure you have a big fat pot And I'm telling you It works And it does not smell like onions It don't It really really don't So we don't have the garlic problem No The garlic Don't fuck with it Okay Garlic we're not doing Onions we're doing Just to get it Just to get it straight Yes garlic Oh my god Even when you sweat, it smells like, I don't know, like an Italian restaurant.

34:04No, none of us think that. So talk to me about the lessons that you've learned because you have another brand, Whip Shots. Was there anything that you'd learned from that partnership and that business that you've taken on over into your new venture? Oh, absolutely. I learned a lot. Oh, honey, I learned a lot. Oh, come on, let's go. Whip Shots is getting a whole revamp. Is it? Yes. The cans are going to look completely different. I guess they fired their old marketing team. But that's the thing, though. I'm not in charge of the marketing. Like, now Patience, she represents the brand. So a lot of things have changed.

34:38But it's like, I had to get somebody directly from my team because I only have a little tiny percent of that company. Like, I'm not really the sole owner of that company. You have a slither of equity and then you have some decisions. But it's not like this new thing, which is yours. Which is mine. So I learned a lot from it. So you learned to take more equity, basically. Yes, yes. But it's like, oh, I learned a lot from it. Like right now, they're going to do a revamp on it. And it's like, okay, I hope that. You still believe in that business? I do believe in it because a lot of people do buy it.

35:12Like they do really good. Like there was some times I'm like, oh, we making money over here. But I want it bigger. Yeah. I want something bigger. But it seems to me like what you want is more decision making. Like you want to be more in the driving seat of these businesses. I want something that is like people are ringing off the calls. Like I believe in this company. I want like investors to be like, I want to put millions and this and this. And like, I just want like. Massive success. Massive success. Massive success. What does that even look like to you nowadays? Like when you sit down with everything that you've built, with the albums, with the Grammys, with the money.

35:53Like what does massive success look like to Cardi B today? I want my product to be in every single store. I want it to be on every single beauty supply. I want to be, I want to be able to go to Target. I want to be able to go to Ulta. I want to be able to go to Sephora. I want to be able to go to all these stores and be like, oh, that's my shit. That's me. That's really, really me. Like not just on some stores. I want it to be everywhere. And why? Like, what in you? Is it about the money? Is it about the validation? Is it about, are you trying to prove something? Like, why? I don't know. It's just a high.

36:31I need that. You need that. I need that. Does that drive you? It's driving me. Like, I need that. I want to take it to the max. Like, I just, I want it big. I don't want just a couple. I don't want, like, just like, oh, but it did good. I want it to be like, this is number one. This is her shit. Like she did that. She did it. I need to do it. I need to do it. I'm interested like who you admire. Like who do you aspire to? You. But it's true. Cardi babe. But it's true. Like you made that happen. Like it's like you really like brought a lot of those companies up. And it's like you just got to really put your work in there.

37:17You got to live and breathe it too. You got to live and breathe it. You got to live and breathe it. Like, it's like, all right, changes have to happen. And not just like, oh, I don't want to, I don't want to promote today. I don't want to do it today. You have to do it every single fucking day. You got to do it every day. Yeah. And that's, that's another thing. Oh my God, please, y 'all. If you ever, if you ever want to build something, please choose good partners. Like not everybody with money are good partners. I'm telling you. Oh, say that again. Not everybody with money are good partners. Like Risa, she's very, very hip.

37:54She's very, very, very, very hip. And Adam. She's solid. Yes. And Adam, my publicist for the brand and my personal publicist, he's very hip too. Like they see everything. They see how business starts from here. They see how things are being built. They see what makes people not like something. They see how things spread around. Like they see everything. And they have a track record. Yes, they have a track record. I don't want to be anyone's first. Like, I don't, do you know what I mean? I feel like in your position, when you've got your pick of being able to do so many things, you want partners with a proven track record that can take your superpower and like light a fire under it.

38:35You don't want to be experimenting with anyone. Yeah. Okay, Cardi. Now here's where I'm just relying on you a little bit. Now, this is a podcast where we like to talk about business. And if we like to talk about business, we like to talk about money. But I will tell you, I have a lot of amazing women on this podcast, famous women and rich women and women that weren't rich, that made themselves rich, and now they're billionaires. And no one wants to talk about money. They make me take it out. They don't want to talk about it. So can we please just talk about money for a second? She's like, maybe, bitch.

39:07I don't know. Why don't we talk about money, girl? Well, this is what I want, because again, you said that, first of all, you hated being poor. so it's been a big driver. You clearly have massive ambition. You're not just sitting here going, yeah, I want to put this little hair care brand out and hope that it does well. You're looking for global world domination. You want to go everywhere in the world and you want to see your product. And I've read a lot about what you've been doing in the last seven years, how you're thinking about growing your business and growing your brand. You've been very open.

39:38So I want to understand like, you know, what did money mean to you like early on in your career? And what does it mean now? Like how important is the money? I mean, money is going to always be important, but sometimes money does not make you respectable all the time. Like it's like, there's a lot of people that got money and it's like, I still don't respect you. I feel like you're lame.

40:09but money equals also sometimes like the respect. I feel like at this point, I feel like I touched money so much. And of course, like we don't want to be super rich. We don't want to be able to afford everything, but it's just like, it's the, that respect that, that congrats that you get like randomly at the airport, at the store, like that congrats means everything. So many people got, got money, but so many people don't got that respect and it's like I love that respect like I want that I want that that type of like damn she did that of course money don't don't I ain't the one to lie to you and be like money it's not ever about the money I love the money but money also just gives you that respect too like it's like there's so many I ain't gonna name each other but it's like there's so many people that it's just like they're so powerful because of the money but it's like they're not ugh you're a terrible person money equals that respect that you kind of want and that's just the truth of it like it's just the truth of it but I'm not really right now doing it for like the only just the money like I really want that power I want that respect it's very very important to me like I want to show ya and I feel like I could do it I don't know it's something about Libras we want it all we want it all we want it all that's why we have four kids you a Libra too obviously it's something about them Libras It's all about the Libras Because we've got like Do you know what?

41:39We've got like The balance We understand We can go hard We can go soft It's like very Yes You know I always say this about Libras Like it's like We don't really like to Brag about it We let it We let it be shown Yeah we show it through our work Yeah we show it Yeah And we just keep going It's like we're extremely Unbelievably determined Yes As Libras

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44:15And talk to me about lessons and things that you've learned, like with money. Is there something that you wish you had known earlier about money? Ugh, them taxes. It's like, oh my gosh, if I could learn something new every time about taxes, like, it's like, that's what I want to like learn. And then like, oh, money comes and goes so fast. It goes so fast. Well, listen, I wanted to ask you about that because I think you revealed last year you were spending like$3 million a month or something like that on your outgoings, on keeping Cardi B and the family going. Was that true? Yes. Like, it's like so many, it's just, well, not, not 3 million.

44:57It will be like a month that is like, wow, I spent so much money. But then some months are like lower than others. It was like a year that I was like, why am I spending a million dollars on transportation a year? Like driving transportation, not, not planes or nothing. Like just driving transportation. And that's just because it's like sometimes like you don't even be having talks with your accountant every every week. You just be like, oh, whatever. Like, it's like I could see what I got going on in my credit card. But there's just so many little accounts that you have that is like I'm not always keeping up with it.

45:30Keep up with every single account that you have. Are you doing that now? Yes. Yes. And I'm not and I'm not feeling bad for people anymore. Like, it's like, hey, listen, you're taking advantage too much. You got to go. You got to get fired, baby. Yes. Listen. Okay, let's just get this straight. There will always be an element. I think when one person in a family or in a group makes it, there's a bit of responsibility to the others. Like we know this, we know how it works. I call it family tax. There's just like a piece of, you know, what you need, but there are limits to it and you have to have boundaries.

46:07Yes, you have to set boundaries. I already, I feel like I already set boundaries with my family already, But it's like even some people that I just employ that are not my family. Like sometimes, like people that I employ, sometimes I become really cool with or I really like them. And it's like, you know what? We're getting too comfortable and you overcharging me. You got to go. You got to go. You got to fucking go. You ain't got no mercy on me, bitch. So Cardi, how has your spending changed and like as your priorities have shifted? My spending changed like throughout like the years. Stuff like that.

46:43Like, when was it? Like around 2020? I was like, what the fuck? Oh, Jesus Christ. Like, it's like one thing about it. I do not. I do not care to get on a nice, good Delta first class. I don't give a fuck. I ain't. They're like, got it, got it, got it. Like, it's like one thing I hate is spending money. I'd rather spend the money on the strip club than spend it on a fucking jet. That's one thing that I do not like. I cannot agree with you more. And let me tell you, my team, I hate it. Because my team say to me constantly, they're like, why aren't we like Jens? Why don't we take a plane? And I say, because we don't need to, Derek.

47:26Because it's just us. Get on the plane with everybody else and be safe in a nice, big, fat plane like the rest of the people. Sorry, I just had to let Derek know that one. Because I don't think it's a good idea to spend all your money on private planes. It's just like. And it's so good for the environment. then. Oh, well, you know what I'm saying? But I just, I just, sometimes, like, when I, when I see, like, the spending on it, I be like, that was just so fucking stupid. I mean, sometimes I do take jets, but it's like, I really have to, like, you really, I really, like, have to, it has to make sense.

48:00It was being times that, like, I would just be like, I just want to take a jet because, like, I don't want, like, to go through security and shit like that. And it's like, why? Why are you spending$35 ,000 to go to fucking, well, around 2020? Why are you spending$35 ,000 to go to New York, to LA? Just because you don't think now is not that. Now it's probably like. 60. 60. Like, yeah, it doubled. The jet price is double, honey. That's something that I have to, I definitely cut back on. What's the most ridiculous thing that you've spent money on? It's a list, girl. Oh, jewelry. Jewelry. Because it's like jewelry styles like change every two, three years.

48:43And it's just like, why did I buy? I was why did I burn so crazy? And then it's like when you buy jewelry, it's just always super high. It's always like 250 on a chain. And it's like, wow, this chain is so fucking ugly. Why did? And I'm not even lying. Like, I swear to God, like it's like it's not like like sometimes like with a bag is like, OK, it's like a little 30 ,000. And it's like when you buy jewelry from a jeweler, you just it's like if I'm going to buy jewelry, I'm going to go all out. Like that's one thing about me. Like once I get obsessed with something, I buy so much at one time and then I'd be like, no, so ugly.

49:17So no more ugly jewelry for you. No more ugly jewelry. And then it's like, make sure you buy timeless Hermes bags because I got so much of them. And it's like, but at least you can sell them, but they're not, they're not as like, for example, like the 35s, the 35s, right? Like the value I feel like in 35s went down so much. It did? Yes. Oh, I love a 35 because my laptop fits in a 35. Yeah, but like now, now like the 25s and the 20s are like in style. So it's like, damn. Yeah, see, I'm a worker bitch. I need to put my laptop in and my files in and my makeup bag. So I like a 35 or even a 40. But it's like a rule now.

49:56Like it's like it's like so many rules on like on wearing it. Like I have like a concept, right? Like a concept is like it's like don't don't bring a 35 for dinner. Like it's like it's like a daytime bag. By the way, that I agree with. Don't bring a 35 to dinner. A 35 is to what? Yeah, but like around 2020. You were bringing a 35 out? They were bringing the 35s out. Like, it was like a thing. And it's like, why did I did this? Like, I want to call the police on myself. No, you should ever. I'll call the police on. You can't take a 35 out, right? Yeah, like, it's like, it's certain things. And it's like the value, the values of certain things just go ups and downs and ups and downs.

50:32And it's like, oh my gosh. Like, I spent so much fucking money on. Do you invest? Huh? Do you invest? I do invest Because I feel like You've got like A bunch of houses Like what do you invest in? Property Property Or little Or little Little business That are opening up But sometimes I don't even have to invest People just want to give me People just want to give me Like little equities And stuff And it's like I'll take it I'll take it I ain't got nothing to lose I ain't losing shit Like it's like Fuck it Like I'll promote your shit Like whatever Just don't give me No fucking gold equity And shit Don't give me another shit.

51:05You want the real deal. I want the real deal. You want the real deal. The real deal. I'll promote your little shit. Like, it's like stuff like that. Let's talk about your kids because I want to understand a little bit more about what you're teaching them, what your values are. And especially like, even when you talk about like not getting on private flights all the time, like how are you shaping their reality around money? Because they're growing up in a very, very different way than you did. Oh, them kids get spoiled. Of course they did. I think I'm going to start learning about how do they really see money and how do they like see things.

51:44Like when they're probably like 12 or 10 or something like that. Because like my daughter, she doesn't really care much for brands. She just care about things that look cute. You know what I'm saying? That's all she cares about. Like it's like as long as they look cute, it's like it's fine. You know what I'm saying? but I wonder if they understand that it's like you are so freaking privileged no I guess they don't because I feel like listen when you grew up more similar to how we grew up right in the hood you have to grow up really fast yeah so I understood money because I didn't have a choice because the lights would go off yeah so you're like oh like we didn't pay for something because the lights are not on so you're forced into understanding I guess you don't need to have those conversations with your kids that's not their reality and you can't burden them with something that's not their life.

52:32That's not their lifestyle. Yeah. And it's like, I feel like, Ooh, are they ever going to understand it? Like, cause like, for example, like my daughter, she goes to the hood, I guess all the time. Like my, my great grandma, she still lives in the hood. Like my dad, he's still, he's still like, he still lives in the Bronx. He wants to be there. Like, it's like, he, he likes it there. Like, it's like, I don't care. But I just don't think that my daughter will understand. Like, it's like, Hey, do you know that people lights go off if you don't pay it. Like they don't understand what it really feels like when that type of shit and that type of pressure is, is, is on them.

53:06I don't, I don't know. I mean, I just feel like they'll get older and they notice things. Like my kids would always come back from England and say to me, mom, how comes everyone has such a tiny house and such a big TV? I'd be like, that's just how you do it. That's how we grew up. We had a tiny house and you had a giant TV and that's just, that was the most important thing. But they didn't understand that that had anything to do with money. For them, that was just a certain way of living. Yeah. But I guess your kids will get older. They'll start to notice things, I'm sure. I wonder that. Like, even like I had a conversation, like, with my baby daddy.

53:43And he was just saying, like, it's like, my son's going to have to earn things. If you want a toy, if you want this, you're going to have to earn things. And I was just thinking to myself, like, damn. My kids don't got to earn nothing. They don't? No, they just... But they're so little. They don't have no chores, no nothing like that. Do you make them do anything? And it's so crazy. They don't have a chores. No, because I have my cleaning people come like five times a week. I swear to God. Like, it's like they just come five times a week. Like, it's like, wow. Matter of fact, I'm going to have to get into my daughter into cleaning that habit.

54:13Because at the end of the day, one day you're going to be a woman. So it's like, you're going to have to know how to clean. Like, you're going to have to learn how to mop. Yeah. Yes. Didn't you know how to do everything when you were that? Like, I knew how to do everything. Everything. I didn't know how to learn how to do things when I was like six or seven. And I feel like there's a technique way to mop. Of course there is. And you've got to put your back into it. Yes, it's like a technique. You've got to be aggressive. Yes, and it's like, you have to mop. In one space, you've got to do it like three times.

54:43But it's like, wow, they don't even have to earn nothing. Like, oh my God, they really get whatever they want. Is that a good thing or a terrible thing? I don't know. Listen, there's no judgment. I feel like with my kids, I have a kind of infatuation with making some connection, but they're much older than your kids. And so for me, it's like, I've always tried to make some connection between what they have. Like they know I leave the house every day. And you know, whenever they've been like, I don't want you to go to work. I'm like, well, I have to because X, Y, and Z, right? It's like, mommy has to go.

55:15And I try to make a connection between, you know, I make them make their bed. I don't need them to make their bed. And it gets remade by a housekeeper after, but I'm like, you need to learn some sense of discipline and some sense of like, that you don't just get to get up and do whatever you want to do all day. Like there's a trade-off in life. And I feel like the earlier they learn that, the easier it is because I don't want, you know, spoil rich kids from LA. Yeah. You know, I'd rather die. But one, one thing for sure is like, I keep these motherfuckers busy. And one thing about it, I be telling my mom or my dad, don't even fucking try it.

55:54Because sometimes it's like, oh, but they're tired. Like, they just came from school. It was just in school all the way to three o 'clock. And it's like, you want them to go to tutoring and then you want piano class. And it's like, stop. Yes. Let them. Because guess what? That one hour that they're doing in tutoring, it's going to be one hour that they have on the iPad. so stop that's okay they're gonna sleep later but I don't I don't do that for them to earn something it's just like it's like I just want them to be good at different type of things because I'm not good at a lot of things I don't even know how to fucking swim I don't know how to you don't?

56:28no I just learned how to swim there's still time for you girl I'm 43 no wait you're 43? yes I'm 43 it took me two years oh my god I learned with the twins with my twins who were two years old doing swimming lessons they would do one lesson one for Lake, one for Rafi, one for Mommy. Yes. Two years. So that's what I'm saying. Like, it's like, I just want them to be good at a little bit of everything so you can have like little, little, little options. Like, it's like even me, like I feel like I don't have no rhythm. For real? Yes. I don't really have like a natural rhythm when it comes to dancing.

57:02I want my daughter to have a natural rhythm. Stop, stop. One second. What do you mean you don't have any rhythm? Like, I'm really bad. You're guarding fucking B. You don't have rhythm? I'm bad at Korea. Do people say that and I've missed it? Yes. No. Yes. Yes. Well, my team says that my team knows it. Like, like, for example, like, it's like I'm 33 years old and now I'm about to start taking salsa classes because when I was little, I used to be like, no, I don't want to dance salsa. Now you wish. And now I wish. And it's like, that's why everything that I'm not good at, I want to install that on my kids.

57:34But I think that that is teaching your kids like a sense of discipline, a sense of like you get this, you give this, you get that. Like that is the early foundational stuff of like teaching your kids good, like, you know, good practices. Like it hasn't got to be about money, but it's got to be about like, like value to stuff. You know, it's like it makes sense for them to come home from school and to put their energy and spend their time wisely. you are teaching them great things about, you know, growing up and becoming a proper person. Yeah. Like I'm strict in that. I just don't do it. Like, so it's like, okay, like if you really do good in this class, I'm going to give you this.

58:14I go like, oh, if you want like a toy, you got to earn it. Like, I don't, I haven't done that, but it's like, yeah, I don't play about your fucking classes. So they ain't getting out of classes if they just like whining, mom, I'm tired. I don't want to hear it. I don't want to do it. And what are they doing? They're doing piano. They're doing tutoring. They're doing piano. They're doing tutoring. They're doing dance. My son is doing baseball and soccer. Five days a week they get tutoring. As soon as, as soon as Blossom turns two years old, you're going in tutoring. I'm not playing none of that shit.

58:45Two years old. She's going. Yeah, like my, like my son, like he's, he just turned four and he's already reading. Like, it's like, I'm, I'm not playing with this shit. Like, it's like, you got the money for it. Like, invest on these kids. One of y 'all going to clean my ass and going to take care of me. One of them has got to. Listen, Libra, I think you need to book some swim lessons and join in with the kids. Oh, my God. You can do it. That's the bad thing about New York. Like, it's like swimming class is like two months. Do you know what? That's true. I've got the excuse that I'm in L.A. and the sun's shining still when I get home from work.

59:14So you can be in a warm pool and just, you know, do it. But you can do it. Yeah, like even like with my daughter culture, like it's like she'd be wanting to do things. and then she'd be like, I don't like it anymore. And it's like, I told her like, do that shit again and you're going to have a problem with me because it's like, you wanted a ballerina class. I put you in ballerina class, you don't like it, you complaining about it. Now you, I want to be back in gymnastic class again. Now you, now you, you whining and complaining. Keep whining and fucking complaining. Are you straight to them? Yeah.

59:44I'm, I don't whoop them, but I'd be like, I sure, I'll sure tell you about yourself. Like, whine and complain again. I think they just scared of my voice. They scared of my voice. I have a scary voice. I'm like, oh my God. Because they see me as like - You have a mom voice. Yeah, like it's like they friendly. Like they think I'm, I don't know. They think I'm like their friend. And so I'd be like, one. If I count to five - That is such a mom thing to do. Like just that one count. Like literally one count. They don't even let it get to five. No, no. If I count to five, it's a problem. Get up. Avia.

1:00:18She's the disciplinarian. Are you that disciplined with yourself? No.

1:00:26you're not. No, I'm not. And so I get those moments that it's like, oh my gosh, I got to get my shit together. I wake up early and could start calling everybody.

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1:03:22So before we wrap, a quick reminder that Start With Yourself is available for pre-order and tickets for the live shows are available now. Starting April 15th, we're coming to New York, Los Angeles, San Francisco, Chicago, DC, Boston, Atlanta, and London. Visit emagreed.com for tickets and full tour details. I cannot wait. So what does a routine look like in your life right now? Like tell me how like a regular day goes for you. A regular day goes to me. I wake up around 10 in the morning. Shut the fuck up. No, you don't. You wake up at 10? Yeah, but. Are you a night owl? A really big night owl.

1:04:03Oh. I'm an artist. Oh, sorry. I'm just chatting to you like you're just a mum of four. Of course, you're up in the studio. I'm in the studio, honey. Sorry, I forgot. I forgot what we were doing here. Especially because my engineer, he's a big night owl. We'll be up to 5, 6 a.m. On a regular night. On a regular night. Tinkering in the studio. And I go to sleep in the couch and then I just wake up. No. And as soon as I wake up, any idea, anything that I have going on, we need to get, we need to write it down. I don't even be writing it down. I just call because I might just forget it. What I get every time you speak is that there is an urgency and a deliberateness in everything you do.

1:04:47Like nothing is an accident. And, and, and even if I think about it at 2am, I'm waking people up. I'm gonna wake you up. Like, hey, you know what I just thought about? I thought about this, this, this and that. No. Yeah. Call them tomorrow. Cardi, what do you think people get wrong about what it takes to change their lives? There is, it's really work. You have to work every single day. You have to work every single day. I don't care. I don't know what your job is consist of. You have to do it every single day. You have to put all of it even in a single day. Even when you fall out of love with it, you just need to know that it's like, this is a responsibility for your whole entire life.

1:05:29Like, it's like, you might have a passion with something, but when you do it so much, or sometimes when it feels like it becomes so much pressure, like, it makes you feel like it's like, damn, do I even love this? But it's like, well, you know what? You got to pick something. You got to pick something. You got to pick something. You have to pick something, and you have to stick with that, because for the rest of your life, you're going to have to fucking pay some bills. For the rest of your life? For the rest of your life, till you die. What do you want other women to learn from how you're living and how you've lived?

1:06:00Stop making excuses. Figure it out. Stop making excuses. Because nobody give a fuck about your excuse. I'm telling you, no matter how much people be like, it's okay. Nobody give a fuck that you got kids. They don't give a fuck. Nobody cares that your boyfriend is going. Nobody cares. Nobody cares about your personal life. Everybody, nobody cares. Stop like, nobody cares. You got to do it. You got to stand up. You got to wake up. You got to do it yourself. Nobody, and find somebody that is just as passionate for your dream as you are. Because not a lot of people are. Yes, it's such an important thing.

1:06:45Like who you choose to be around. And that's what I love what you said earlier about your team, that they're as ambitious for you as you are for yourself, that they want the best for you. And that's what you have to do. You have to surround yourself with people that want the best for you. Your partner, your team, everyone, your friends. Like you can't have friends that are jealous of you. Yeah. Oh no, I don't have that. Of course you don't, babe. I think I have like the best friend records in the world. You do? Lucky you. And no, I'm really, really lucky because I'll be hearing other people's friend stories and I'll be like, oh, Jesus.

1:07:17Drama. Well, that must mean that you're a good friend. I am a good friend, but like they're the ones that will shake me up and be like, bitch, listen. And I'll be like, oh. Well, and I'll be like, you know what? Whatever. We're just going to be there for you. I don't got none of my friends kiss my ass. They be cursing me out. I'm scared of them. Thank God you're so lucky to have friends like that. You never, ever want friends that tell you what you want to hear. Tell me if somebody's listening right now, a woman specifically that feels underestimated, what would you tell her from your own experience?

1:07:51just work until you don't. And it's going to, I'm a real sensitive person. My feelings get hurt very easy, but it's like, fuck it. I have to do it. Just do it. Just do it. Whatever you do, just do it. Just write down your plans and then like try to execute them slowly but surely. If you push for it, if you keep going for it, if you get on your motherfucking feet, I mean like prayer with no movement is just noise. And I say that shit all the time. It's just noise. You pray to God so much time. You're going to give you the faith. But it's like, girl, you got to get out there. And me as a person that I'm like, I don't really like asking people for too much.

1:08:30I feel like we don't, Libras don't really like to ask people for stuff like that. We don't really do. It's like, try it. Just try it a little bit. Just be a little bit more confident and like, oh, well, it's okay. Just ask for it. What kind of woman are you still becoming? I don't even know. I feel like I'm learning myself. I do not know. I mean, like, just like I said, like, last year, I'm like, yo, who am I? What am I? I'm starting life all over again. I feel like I'm 16 and I'm starting over again and I'm just trying to, like, figure it out. Why did you say you're starting over again? I don't know.

1:09:07Like, that whole divorce transition, that whole not having a partner, that whole, like, not learning, like, having advice or, like, not. it's just getting to meet people, getting to like talk people about my fears, everything. Like it's like so many people just know me to be like this confident, strong, like woman. But it's like, I'm also very, very sensitive. And it's like, everything was just making me so sensitive and I just kept crying every single day. And I just, I don't know, like it's like, it was just weird. Like I just feel like I was reborn again. I want to understand like, what are your ambitions now?

1:09:46Like, what do you want more than anything in the world? What's the goal of this part of your life? What does Cardi B aspire to become? I want to be good at everything. I want to be like, damn, she's a good performer. She's a good rapper. She's a good businesswoman. She's a good mother. Like, I want to be good at everything. Like, I want to be somebody that is like, like, it's like, Like, oh, damn, she's really good at everything that she does. Like, everything, everything that she does. I got my album out the way. That was a lot of pressure on me. And I did really great. So I just want everything to just be like Cardi B is there.

1:10:31A good legacy, a good respectable legacy. Like, it's like, I just want that. I want that. And I want everything. Like, I want everything. I want, I want the kids. I want the great personal life. I want the business. I want everything. Like, I just want to have it all. Why can't I just have it all? You deserve it. You can. You will. Yes. Like, I want it all. It's so happening. I want every fucking thing. I want everything. And I want to reach my maximum goal. Like, it's like, reach it. What are you guys doing with your fucking followers? Do something with your followers. Make every follower a fucking dollar.

1:11:15Do it. We did not have these opportunities. Oh, my God. If I had this opportunity when I was 10 years old, oh, my God, I would be selling fucking lemonade on Instagram. Seriously. Use this shit. We need a T-shirt. Make every follower a dollar. Yeah. Yes. Yes to that. All right, we're going to move to rapid fire, Cardi. What's something that people assume about you that's totally false? I like that people just probably think that I'm like dumb or airhead or stuff like that. I don't know. Is it because of my accent? But it's like, it's like the best thing ever. I think it's like I have like this, this look like it's like, yeah, I say this man.

1:11:55It's like I'm taking notes. I'm learning. I'm putting plans together in my head. You talking to me and I'm taking my notes and I'm learning everything. I know so much about everything. Like, it's like, when I want to learn something, I study it all night, all day. When I want it, I have to have it. And I will learn it. I'll study it. I'll study who's great at it. And I think this is why I'm so, like, successful. Because that's what I do. I don't ever think that somebody is like. And a lot of people, like, for example, like Kim Kardashian, people always just, like, talk about her accent. like they're just so valley girls and everything but it's like that bitch is very fucking smart and that's the thing that people be like oh shit how the fuck they got it how they did it it's like yeah because we always it's a superpower to be underestimated it's a superpower it's great sitting there plotting as you say taking your little notes taking my notes learning what are you still learning to say no to?

1:12:58it's not not saying no but I feel like there's a lot of people that I gotta fire that I haven't fired yet because I have like attachment issues and I have like a lot of love for people. So it's not really like not saying no, but it's like letting people go that is like, you're not benefiting me at all and I have to let you go. Or like, you're making too much money off me and I have to let you go. So it's like a no thing, but it's like I have to let certain people go. And I said that I was going to do it this year and I have to, I have to do it. I feel really bad, but it's like, I have to. Like it's like, y 'all have to fucking go.

1:13:36No, no. You can't be like a people pleaser and a leader. You got to let that go. That's the thing. I'm really am a people pleaser. No, don't do that. I can teach you that. I'll give you the narrative. What is something that fans can really look forward to with Grow Good? That is going to help your hair grow good. I swear to God. I swear to God. Like, let me tell you something. Not only have this shit been getting tested in laboratories and all that shit. Fuck that. this shit been tested on me. I put my own shit in the motherfucking line. I love that. If that's not an endorsement, I don't know what is.

1:14:12And I have like this wig remover, this wig removal that we like, when we first started working on, I was like, yeah, I don't like it. I am not afraid to be like, I don't fucking like it. Trust me. So what did you do with it? We redid it again and we keep remaking it again. And I compare it with, all right, So like I will take off my wig using alcohol and makeup wipes. It's like, okay, what helps my hair? What makes me take off my wig faster? Like I'm not playing with this shit because motherfuckers got to buy it the second time. You got to be a - 100%. Yes. That is so important. People are going to always support you the first time.

1:14:51Because they're like, well, it's Cardi. I love her. Yeah. You got to buy it again. No one comes back a second time if the product ain't. And what song best captures this like chapter of your life?

1:15:05Hello, it's me. I'm back. Whenever he's saying I'm back, that's why I feel like I'm back. What is a book that's changed your life? Oh, the coldest winter ever. That book changed my, and I still go by it. I still go by it. Especially like the last Like the last page Oh my god You gotta read The Coldest Bitch The Coldest Winter Ever Like she give you Some like Some type of confidence Like it's like The way that she be talking When you read that book You feel like You feel like you heard Like it's like Yeah I got the baddest pussy In the motherfucking Brooklyn bitch I'm the baddest bitch The bitch used to talk like She was the baddest bitch You ever read The Coldest Winter Ever First of all I've never read it I've never heard of it I will buy it The minute I leave this room You have to read the coldest winter ever.

1:15:58I mean, I read that book when I was 13 years old. I would never forget it. Do you ever think about yourself as having a superpower? Do you know what your superpower is? My superpower is just being me and myself. Because me and my sister, like our whole life, I can't even tell you. Like, it's like people always used to tell me or used to tell her, like, it's like, you're going to be famous. Like, even my grandma, like my grandma got so many grandkids, but she used to tell me, like, it's like, you're going to be somebody one day. I even had like teachers like crying to me like I wasn't the best student.

1:16:29I was like actually the worst student. And then it was like, you're so special. You know that? And you know when people be like, oh, my teachers used to hate me. None of my teachers used to hate me no matter how bad I was. Like they always used to be like, you're so special. They always used to tell me like because I'm going to be somebody. But I used to be like, like what? Because I used to go to a school for like for music. But then when I got to that school, I was like, wow. I'm really not the best singer I'm actually the worst singer In this fucking Hogan fucking school What is my fucking talent?

1:17:03You know what I'm saying? I even used to do songs And stuff like that I used to write songs And then it's like Then you walk in the hallway And there's some bitch Singing a great song That she's writing I'm like What is my talent? Like what What is the light of me? I think like my Superpower is just Me being myself Like it's just me your superpower from sitting with you for a couple of hours is your authenticity I meet a lot of people I don't know that I ever met somebody who's so unashamedly unabashedly themselves and that says a lot in this day and age no one is just them no apologies no nothing just this is me.

1:17:49You're not like anyone else I've ever met. Yeah. That's what my man said. He said that. I was like, yeah. He told me to say that. He said like, because I've never met him, I didn't know. Last question is, where can we buy the products, Cardi? The product is available first week of April on Grow Good That Hair. That's where we'll be.

1:18:14If you're loving this podcast, be sure to click follow on your favorite listening platform. While you're there, give us a review and a five-star rating and share an episode you loved with a friend. You'll be so grateful. Aspire with Emma Greed is presented by Odyssey. I'm your host, Emma Greed. Executive producer, Ashley McShann, Derek Brown, and me. Our executive producers from Odyssey, Leah Rees-Dennis, Asha Saluja, Lauren Lagrasso. Producer, KK Sublime. Stephen Key is our senior producer. Sound design and engineering by Bill Shultz. Angela Peluso is our booker. Original music by Charles Black.

1:18:49Video production by Evan Cox, Kurt Courtney, Andrew Steele, and Carlos Delgado. Social media by Olivia Homan, Catherine Bale. Special thanks to Brittany Smith, Sydney Ford, my teams at The Lead Company, and WME. Maura Curran, Josefina Francis, Hilary Schuff, Eric Donnelly, Kate Hutchinson-Rose, Tim Meekle, Sean Cherry, and Lauren Vieira. If you have questions for me, you can DM me at Aspire with Emma Greed. Greed is spelled G-R-E-D-E. That's Aspire, A-S-P-I-R-E with Emma Greed. Or you can submit a question to me on my website, emmagreed.me.

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