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Podcast Summary: Beyond The Prompt - You Can’t Vibe Code a 100-Ton Truck
Podcast Overview Title: Beyond The Prompt - How to use AI in your company Host: Jeremy Utley (Stanford's d.school) & Henrik Werdelin (Entrepreneur) Episode Title: You Can’t Vibe Code a 100-Ton Truck: Inside Applied Intuition’s Approach to Safety-Critical AI Description: This episode features Qasar Younis and Peter Ludwig, co-founders of Applied Intuition, a company that focuses on AI technologies for safety-critical applications in various vehicles.
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Key Themes and Discussions
- Importance of Safety in AI
- Safety-Critical Systems: AI integrated into vehicles such as trucks and tanks requires a higher level of safety and precision than typical AI applications (e.g., chatbots).
- Graveyard of Autonomy: Many companies fail due to underestimating the challenges of building reliable, autonomous systems that prioritize safety.
- Applied Intuition’s Unique Approach
- Vehicle Intelligence: The company specializes in putting AI into physical vehicles— cars, trucks, tanks, and mining equipment—operating under demanding conditions.
- Radical Pragmatism: This principle guides their innovation process, emphasizing grounded decision-making in product development.
- Challenges in Autonomous Driving
- Human-Machine Interaction: The complexity of both machine and human factors poses significant challenges in achieving full autonomy in driving.
- Industry Dynamics: Companies dealing with safety-critical AI must navigate the complexities of human interactions with machines, especially in high-risk environments.
- AI in Industrial Applications
- Labor Shortages: Industries such as mining face severe labor shortages, making AI integration crucial for operational efficiency.
- Dull, Dirty, Dangerous Jobs: AI can help mitigate risks in environments where human labor is hazardous, increasing the safety and efficiency of operations.
- Future of AI and Human Interaction
- Evolving Interfaces: Discussions about the future of AI interfaces focus on how users will interact with vehicles and machinery, potentially moving towards voice commands.
- Autonomous Vehicles: Predictions about the evolution of cars and their capabilities, with a particular focus on the shift from traditional controls to voice and AI-driven interactions.
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Key Takeaways
- Safety Shapes AI Development: Transitioning AI from a controlled environment (like customer support) to the real world (vehicles) significantly raises the stakes.
- Incremental Progress is Key: Applied Intuition takes a careful, step-by-step approach to achieving full autonomy, rather than rushing innovations that could compromise safety.
- AI's Role Beyond Consumer Applications: The future of AI lies in industrial applications, providing real solutions that enhance safety and efficiency in sectors like mining and transportation.
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Episode Structure
- Intro: Safety Critical Systems (00:00)
- Meet the Founders (00:33)
- Understanding Applied Intuition (01:09)
- Human-Machine Teaming (03:02)
- Challenges in Autonomous Driving (07:26)
- AI in Industrial Applications (16:39)
- Future of Fighter Jets and AI (28:27)
- AI in Applied: Coding Tools and Beyond (29:50)
- Radical Pragmatism and AI Integration (33:16)
- Challenges of AI Adoption in Large Organizations (36:03)
- Human and Technical Challenges in AI (39:56)
- Innovation and Organizational Structure (42:02)
- Reflections on AI and Future Prospects (48:38)
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Conclusion This episode of *Beyond The Prompt* provides an insightful exploration into the intersection of AI and safety-critical systems through the lens of Applied Intuition's founders. The discussion emphasizes the complexities and responsibilities associated with developing AI technologies that operate in the physical world, highlighting the necessity for precision and safety. As AI continues to evolve, understanding these dynamics will be critical for leaders and innovators in the field.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00What it comes down to really is safety critical systems. When you have a mixture of AI and safety critical systems, the problem is so much harder than if you're talking about a customer support system. There's a whole graveyard of autonomy companies that have basically made mistakes that hurt someone or killed someone. And that effectively destroyed an enormous opportunity for those companies. And so you have to take safety very seriously. And frankly, think about how many times does ChatGPT give you an answer that's not correct, right? You can't have that in a CD critical application. Hi, my name is Kasser.
0:35This is Peter. We're the co-founders of Applied Intuition. We're a$15 billion company based in Mountain View, California, which takes AI and puts it into lots of different machines, cars, trucks, tanks, you name it. And broadly under the category of vehicle intelligence. And we're looking forward to talking about both the bull case and the bear case of AI and where it's at today. Maybe just by way of getting started, just for folks who may not be familiar with Applied Intuition, tell us a little bit about the company and why they should be interested in this conversation today. So Applied Intuition is a AI and software company, and we fall into this.
1:15In some ways, it's a very boring company, right? It's just an AI company based in Mountain View, California. But in a way that it's very unique or different from every other AI company you've heard of is we're typically AIs focused on screens. We're talking about chat GPT. It's typically that is the interaction through a phone or a laptop. we very much work in the worlds of vehicles. So cars, trucks, tanks, jets, stuff like that, construction, mining equipment. So we take that AI and like literally in this modern architectures that we talk about AI in LLMs, we take that kind of technology and we put it into these physical vehicles.
1:55So some of those experiences would be self-driving, some of those would be intelligent cabins. So if you think about a warfighter today, there on the battlefield, the traditional tank human interaction is actually quite limited. If you're ever wondering what it's like to be in a tank, you can go on YouTube and there's some great, interesting videos, but the punchline is scary because it's not. One word. Yeah, yeah. You're like, oh my God, this is like, you know, it's a complex machine that's fairly mechanical. And so we've built technology to make all of that stuff more smart. You know, I can't tell you, I can't tell you how many times a guest on the show says, you know, the traditional human tank interaction, dot, dot, dot.
2:38It's just, it's like at this point. Yeah. Like, I was like, are we having this conversation again? Yeah. I saw Henrik's eyes glazing over. It's okay. It's okay. This is so far beyond the prompt. We actually need a new title for the podcast. This is amazing. I mean, it's similar, though, in terms of the prompt concept is great because the machine doesn't run alone. It's the human machine teaming. And I think a lot of the, you know, the AI, let's say, fear that emerges, like somehow these things are going to, you know, just like a chat GPT doesn't just do anything. You have to ask it to do anything.
3:14And this is similar to some of those things with these machines. I don't know, Peter, if you have a different view. It only I would add is we use the term vehicle intelligence, right? So we are making all types of vehicles intelligent and then trying to create real value, whether that's for consumers and let's say ADAS, which is self-driving cars, or value to logistics and trucking and autonomous trucking. And then obviously value in the form of deterrence with the lethal systems as well in defense. Okay. Okay. You said, again, lethal. I can't tell you how many times we hear that word on this show, which is I think never.
3:46But before we go there, you just said something. Okay. You said it doesn't run alone. And I actually, it reminds me, I heard Sam talking with Tucker Carlson the other day and Tucker was kind of asking, Hey, don't these things seem sentient, aren't they? And Sam said, Hey, I get why you might feel that way, but it doesn't do anything on its own. And I'm kind of, yeah, I'm a professional nerd. I'm a creativity expert. And so I'm always thinking about how do we optimize for this, you know, human, you know, collaboration. And that Sam's comment there really sparked something for me, which is taking the initiative still matters.
4:22Being the prompt, so to speak, still really matters. And I'm curious if you have any thoughts on whether that will continue to be the case. I think right now, you made this statement. I wrote it down. it doesn't just do you have to ask do you envision a world where it does just do because i agree right now that's true the human initiative is critical will that continue to be the case and for how long will it be yeah i think you know uh any anything in in software and ai that's uh like uh you know in the current uh amount of change that goes beyond two years can roughly be called he and his speculation uh so we don't know what the true correct answer that's engineer in me and try to be precise, but I would say the MBA in me who wants to create an entertaining podcast would say, you know, I don't think you're going to have to change the podcast name anytime soon.
5:16The point really being is the context and the desired outcome is so important to the actual response of the system that I think removing that is a pretty Herculean task. Let's use another example in the past. If you look at the late 90s and early 2000s of what was expected out of software and what actually happens out of software, which is basically like we still have problems with Wi-Fi. We still have problems with video conferencing. I mean, it happens every single day. Not sometimes. I still have bugs in maps when I'm coming to work. Like, so there's a fantasy and then there's the reality. And the reality is these are still quite, I would say, simple systems.
6:03And even at the rate of change that we're seeing, let me give you the bear case on AI, rather than everyone so commonly gives the bull case of it's going to change everything. The bear case is, you know, ChatGPT, roughly, and really there's no one really at that level in terms of consumer adoption, basically becomes the new Google. It's an information retrieval system that's better. It also integrates a bunch of different interesting things like just like Google did shopping and things like that. But it's an information retrieval system fundamentally. And then all the other systems we're talking about, cars and we're talking about your assistants and all this stuff, they're all just the better versions of what they are right now.
6:47They don't become like these magical experiences. You get autonomy, but autonomy comes general. Now, even that, honestly, if we did that in the next 10 years, it would be a pretty exceptional outcome. So in your question, there's this loaded assumption, which is the rate of change will continue to be extremely high and the value to not only change, but the value to the end user will continue to exponentially increase. And I think the reason I use the old software examples of late 90s and 2000s is, you know, we still have basic problems. And I think you still have basic problems that don't get solved on AI for a long, long, long time.
7:26But on the autonomous driving, I mean, like, I think I have an 11 year old. And so like everybody else, we've been talking about, will my kid ever get the driving license or not? Right. And I think that conversation, I remember with some of my friends like six years ago, and they were like, no, my kid at that time will never. And then obviously, then they're driving us around with their driving license. Why is it that that specific problem seemed to be taking so long? It's really hard. Yes. The people. Next question. Okay. It's not like the engineers are like twiddling their thumbs. That was my assumption that they were just kind of like, they had all these soda machines like in their well-funded kitchens.
8:09And so that's why. What it comes down to really is safety critical systems. When you have a mixture of AI and safety critical systems, the problem is so much harder than if you're talking about a customer support system. That's in your orders of Maggie. You're not vibe coding something that goes 200 miles an hour. Is that the thing? The reality is, there's a whole graveyard of autonomy companies that have basically made mistakes that hurt someone or killed someone and that effectively destroyed an enormous opportunity for those companies. And so you have to take safety very seriously. And frankly, think about how many times does ChatGPT give you an answer that's not correct, right?
8:52You can't have that in a safety critical application. I don't want to make the bold case here, but just to rebut or to respond, Kessler, to your bear case, you mentioned in the bear case, chat just becomes Google's information retrieval. But the truth is, it's already beyond that now. I think anybody who treats chat like it's Google, it's malpractice, right? And I often joke with people, look at your chat history. Is it a chat history or is it a search history? And if it's a search history, you haven't even scratched the surface. Chat is defined by conversational terms, right? This wouldn't be a chat if one of us were monologuing full time.
9:33So is that bare case even a possibility? Because I think even now, chat is maybe to the poorest performing users, it's information retrieval. But to anybody who's collaborating with an in-your-hand coach and expert and creative partner and advisor and imagine the persona, it's hard to really make a good case that this is simply informational retrieval even just right now, right? Yeah, but you're talking about the power extreme user. If you look at my mom's use of Google, not ChatGPT, I should say, it's going to be very different than your use of Google. It's going to be much, much simpler. And maybe the things that you take for granted in Google, she doesn't even know because it's just not the way she interacts with it.
10:27So, yeah, it's like any tool. There will be power users who get the most and most out of it. But all of this is under the previous assumption. And by the way, I'm doing this more for, you know, as much for theatrics and entertainment as for real. Obviously, Chachamichi, I think you're right. Like, even now makes like many mistakes and we kind of apologize because, you know, it can make a cat rap. So therefore, it's cool, right? if we look at some of the stuff that you're working on is there a way where you can kind of ladder yourself into this awesome new world or is it binary like because to your point like car can't drive like almost safe right that's to drive safe but is there then like elements of autonomous driving or autonomous vehicle that you guys see will be the the stuff that will come in soon that will be kind of the equivalent of their harmon moment of a dolly or whatever kind of steps we've had?
11:17I mean, that's already happening. Yeah, absolutely. And the version of that is assisted driving, right? So if anyone's used Tesla FSD or if you used anything like that, that is not a full self-driving system, even though it's called FSD. Illegal debate. Currently, literally a legal debate with billions on the line. So there are those steps and we're very much in those steps. So that's the version of that earlier question of can the AI basically work without a prompt in our universe is you basically sit in the vehicle and it really does everything. It knows your calendar. It knows where you're going.
11:55And it basically backs out of your driveway, takes your destination. And then while you're in the meeting or in the coffee shop, it charges itself and comes back. That will happen. That will happen. The question, you know, it's like before this company, I was at a place called Y Combinator. And Y Combinator is most famously known in this universe as, you know, also where OpenAI was started. I mean, Sam was the president, I was the COO, and it was a part of YC research that that project really kind of kicked off. So, you know, been looking at this area for a long, long time. The punchline is, I think all of these things will take a long time to actually make in the way that we think, you know, we kind of expect, but that doesn't necessarily mean, you know, it's a wasteful endeavor and we shouldn't be, we should be waiting until like the perfect thing comes.
12:43And I think our strategy at Applied has always been actually that incremental way, the steps all the way there that, you know, until, until we get to this, like, let's say a future, which has. And it's important to note as well, right? So all of the core innovations and research that are powering things like chat GPT and stable diffusion and like Sora and all of these, we at Applied, we benefit and we contribute also to all of that same research. So the same core technical elements for those systems we are using all throughout our products at this point. Because the manifestation of those is different, right?
13:18When you're controlling a, let's say a hauler for mining, yes, you can have transformers and a lot of advanced technology inside of that, but it's not the same as a chat GBT. But do you think that you might see kind of leaps that is bigger or at least more noticeable for people who don't understand the industry in a miner or in a boat or in a drone or something else because of all the issues that tied into car specifically. I mean, if you think about when you started as a consumer starting using ChatGPT, you didn't need a lot of like someone to sit next to you and say like, look how great this is.
13:57I actually remember the first time I used Google Search and similarly based for a beer before, you know, when you had Ask Jeeves and some of the other products, it was just notably different. I still use AltaVista. All right, good one. Yeah, you know. He's the one. He's the one. Well, you know, I was going to say, when I was thinking, when you said your kid is going to drive, you know, would have a driver's license. In the future, it would be really cool. Not only will you have a driver's license, but you also drive manual. Like, that means with your hands rather than, like, actually with a stick shift.
14:25No one's going to drive with a stick. Real skills. Real skills. Yeah. Yeah. So I think, yeah, we benefit from all of these things as consumers. And it's very obvious when you go to a mine or you go to a commercial trucking company that's building these things, we don't have to spend a lot of time explaining. I think we showcase our work and that connection happens. I mean, like the Internet impacting, you know, let's say Salesforce in that universe of the cloud enterprise company of the 2000s, right? From 2000 to 2000, let's say 15, which that's where enterprise software really becomes enterprise software the way we know it today.
15:01The same thing is happening in enterprises with AI. On the consumer side, you experience this really great product. And then you look at your work applications and they're not very good. Most of us think about work applications as being like Slack or something or Workday or something or Rippling. But for people who build machines, work applications are these giant, you know, products. And they think, well, these actually should be a lot more intelligent. And I don't know if there's many companies actually like us on the planet. it. You know, certainly not at the scale that we're at. I mean, we're working across basically all geographies globally, working across basically all form factors of vehicles.
15:41So then that gives confidence and the company is like a viable business in the sense of it's a profitable cash generating business, which is also very uncommon in the AI universe. So when our partners, I think, interact with us, they all of that stuff really impacts me like, wow, this tech is interesting oh i can see how you work in all these different geographies and different you know types of vehicles oh and you're like in it for the long haul because unlike a consumer experience if a komatsu we just announced this you know long-term relationship with i was going to ask you about them they're a long-term partner of mine as well yeah i was totally yeah and and like they want to make sure you're going to be there i mean they're not just going to take a kind of swing at our you know a 10-person company and we know that because we used to be a 10-person company.
16:26We had to kind of really, you know, fight our way up to where we're at today. Tell us about, so Komatsu, for folks who don't know, it's a Japanese company that makes, you know, mining equipment, you know, bulldozers and, you know, big, heavy industrial equipment. Help folks who maybe can't really imagine what's the application of AI in an industrial space like that. I don't know whether it's Komatsu, if that's a public example, if you want to share that, or just help kind of blow people's minds or open people's imaginations to what are the applications there. You know, I'm working with Chad GPT on my mobile device.
16:58How is mining company incorporating AI into their operations and their vehicles? In the general realm of mining construction, there's this phrase that's used, so dull, dirty, and dangerous. The jobs are generally dull, dirty, and dangerous. If you are... Much like podcasting. They understand. Come on, let's get more sophisticated. We are putting our lives on the line here. Yeah, yeah. And he had two paper cuts last week. You've never been to a mine and seen this stuff up close. It's honestly, it's hard to like get the feeling of what it's really like. But this equipment is just enormous. I mean, like you, I'm almost six feet tall.
17:42And my head is like halfway up the tire on one of these machines. Like these are just enormous. And these machines can be operating like hours away from the nearest airport. like many hours away from the nearest airport. And so you have a very limited number of people that are willing to do that kind of job. It's like, well, it's sort of miserable and lonely, and it's dirty, and it's dangerous, all of these things. And so labor is a constant issue. And related to that is, there are many things that just don't happen because you don't necessarily have people that are willing to do the kinds of work.
18:13And then some of the conditions are, like, what you're trying to do is fundamentally going to be so dangerous. And there's many examples of this in construction and mining, where you're sort of nervous to put people actually sort of in that kind of risky environment. And all of these things are extremely high value applications for bringing AI into those industries. Yeah, the actual like examples of, you know, how you use AI here is a human walks up to a dirt mover, one of these large haulers that Komatsu who builds. And, you know, it knows who it is. And as the human sits in the vehicle, the hauler understands the state of the human.
18:51I mean, these mines, especially in large sites, will run 24 hours a day, seven days a week for a decade. I mean, this is the backbone of everything. The phrase in mining is, if it's not grown, it's mined, which basically everything that we're touching, seeing, and interacting with ultimately has its roots in something that was mined out of the earth. And mines, again, this is for people who don't, are not in this space. The amount of tonnage of material and how big the biggest mines are, are beyond your coverage. They're like, they're like cities, thousands of people moving, tonnages of dirt every, you know, every hour, every minute.
19:29And so you become tired. So you're exhausted and you are sometimes even much further than a couple of hours from the airport. And so it's kind of like deep sea drilling. It's a hazardous environment and it's almost through intention. You're not going to be digging massive amounts of dirt where there are people who live there. It's one of the reasons why the Saudis and the Middle East, the oil is so valuable is because they drill it in the middle of a desert and there's nobody there. You create features for that. Is it increasingly like then almost like agent by agent? there's one system that then sees if the person is tired there's one person that sees if there is you know like objects around that he could drive into or yeah or what are all the things like hendrick's imagination is stronger than mine because i'm like i'm still trying to think about what's ai doing there well there's one if they're tired right which is the one you got that one but what are like a few other ones that could get into this uh dirt move maybe more more specifically what are the dangerous situations you can get into in a in a environment like this the dirt under you moves the dirt around you moves and there are people around you because these these machines are so big that the machine can you know accidentally run into people and run into other machines and there's a visibility dust so you can't see very well yeah we we you think about it this like very clean you know environment and then again when you're doing it for six months in a row, that's when the things that weren't, you know, protocols that maybe should have been followed, maybe are not followed.
21:03When you go to a miner, you go to places like this, safety is the beginning, middle and end of everything that's happening. And so then we talk about, let's say, the non-safety stuff. Typically the way, you know, it's almost like an investment. You kind of figure out how much of some, let's say, copper is in this specific area. And you can figure out how much tonnage do I need to remove to get X amount of copper? And then it's just a formula. And then it's like, how many people do you need? How many trucks haulers do you need? And then you just run that formula for like 20 years, 30 years. I mean, it's a long period of time.
21:36Are they revisiting those assumptions annually? Because it feels, wow, that's wild. Exactly. So then suddenly you're like, oh, we can run these machines more. We don't have a labor shortage here, or we can run them because we're not having to do shifts in terms of people's exhaustion and things like that. The other thing that we haven't talked about is it's kind of like commercial trucking, which is in the autonomy space is often talked about as a pretty terrible job. If you're a long haul trucker, every health metric for you is worse than the average person. And today, the kind of untold story, and sometimes you hear these, like you see these headlines, like people don't want to work at McDonald's.
22:12You'll see this kind of thing. The question is where are those jobs actually going? Well, they're going to places like DoorDash or Uber. And the reason a DoorDash and an Uber is better is you can turn it on and off when you want. You can be with your family. You can, if you have 16 hours you want to work and you can do it safely, you could, you'll do that. I mean, I talk to drivers all the time in Uber and I always ask them, what's your typical shift? And consistently they say, I'll try to do 10 to 12, but I'll break it up because I have kids to pick up and drop off. If they're working on a long haul truck or they're working in commercial mine.
22:47Literally, the last Uber driver I talked to was a long haul trucker. And I said, how do you juxtapose that job versus Uber? And he goes, you know, they're both hard. They're physically demanding, but this is way better. I sleep in my own bed and I see my family every single day. And if I don't feel good, I can go easy. I don't have to tell anybody. It's my car. So those realities, underlying dynamics are impacting mining. And so the automation of mining becomes a much higher priority because suddenly nobody wants to, even at, you know, in Australia, as an example, which is, you know, kind of the mining Mecca of the world, the compensation for fairly, I would say, you know, uh, it's semi-skilled.
23:25It's not unskilled, but it's not, let's say it doesn't require PhD. Uh, it's a semi-skilled labor can be deep into six figures and they still can't recruit somebody to go because you have to go for three months at a time or six months at a time. It's like joining the military or something, right? It's like being a part of the Roman army, right? Yeah. It can be much worse because even in the military, unless you're in war, right? You're not actually subject to conditions like those mines. But I also wanted to talk for a minute about our actual technology to provide just a little more depth into what we actually do.
23:56So there's three areas, right? So engineering tools is really a foundation of a lot of what we've done. And this allows our engineering teams and our customers who purchased our tools to just build amazing systems using AI and autonomy technology for vehicles. We have a... Just on that, a lot of times for your listeners, they think about AI as this consumer application you interact with. The real question is, let's say there's five different companies working on AI. What are they actually doing? All of the stuff that you need to do, like ingest data, figure out which of that data is going to be good for this model, and make sure you evaluate the quality of that data, then you train that model, and then you actually deploy it.
24:35All those are engineering tools. And an AI company is as much a tooling company as is anything else. And in our case, those tools are tailored to vehicles and vehicle technology. And that's actually quite a bit different than like chatbot stuff because of all of these safety implications. There's a couple dozen tools we sell. Exactly. And then we also use them ourselves. So that's engineering tools. We also make a vehicle operating system. And so this is like a bunch of embedded components that actually run on the compute in vehicles. And so earlier you were asking, well, what are the different models that run vehicles?
25:09Well, fundamentally, we have a compute box, a high power AI compute box that goes on to these vehicles. And then our operating system runs on that. And then using our engineering tools, we can then deploy our applications onto the operating system. And those applications are various autonomy software, but also a number of other applications that run on these vehicles. Yeah. That's cool. Well, one way to think about, there is a company that actually did this model in the previous generation. It was Microsoft. Microsoft started from 1975 to 82 as a tooling company. Then they got into operating systems and ultimately got into applications.
25:42And us, rather than being on PCs, this is the Microsoft, let's say, 70s, 80s, and early 90s. Us being PCs, we're on cars. And, you know, today we've talked a lot about mining just because of the Komatsu thing. We've talked about defense. But, you know, our bread and butter and kind of where Peter and I come from, I went to the General Motors Institute, is automotive. And automotive is truly a consumer application. I mean, the sense of every single person on the planet at some degree, no matter where they're at, is going to interact with cars almost on a daily basis. And so making those things more - On the con stuff, for example, just shifting gears a little bit.
26:19Got that pond down, right? Good pond. You're the first, Henrik. We've never heard that. Never heard that before, right? I'm sure. It's like when people talk about my company, BarkBox, and try to outdo me in dog puns. I'm like, I'll race the wolf. The UI, for example, is changing on the computer because of AI, right? Because now voice to text is something that actually kind of works. as we're kind of like seeing how your system is being built. Is there still the dashboard? You know, is there still a wheel? Like, are we talking to it? As you kind of like exploring what is the most efficient UI to a car, what is that going to be in this kind of autonomous world?
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27:02Yeah, you said two things that kind of mix together, but they're actually quite different, is the interaction with the machine and self-driving. And so if you are in a situation where it's like, you know, what they call an L2++ system. So you're still expected to be in the loop of the drive, which means if the car disengages, you have to take over, i.e. you have to be in the driver's wheel. And that interface is going to be different than you don't have a steering wheel and you don't have pedals. And I do think we're seeing the early kind of rays of light of that future emerging, which is a future where there will be vehicles that won't have steering wheels and pedals.
27:41I That must be more like, you know, practical in like, is that actually the best UI? Like I would imagine you're going to a Dumber. You might want to press a button once in a while just because it's going to be weird to say like, hey, Dumber, drive right. You know, like, so as I'm sure you do like a lot of kind of like evaluation or like what is the most effective kind of like interface? Where does that kind of take you? It's a mix of voice and actual interaction that way you'd consider, you know, traditional like human computer interaction. HCI, I think over time, over a longer period of time, it'll be, I think it'll be almost all voice.
28:18The main reason is the example you just use like turn left or turn right. The vehicle is going to know that already. So it's, it's much more of a context kind of question. Like there, there, there's a faster way or there's a smoother way. I'm fascinated by that. So you think even like in a fighter plane, 30 years from now, they're going to be like, shoot the bad guy. That's very different yeah that's very different we just made a huge context change uh yeah yeah so so in those types of situations i think the human uh because now you're going from uh using the example you just use is like going from using chat gpt to somebody who's writing software those are two different so the interfaces are going to be different um i i don't think they'll merge anytime soon and also in 30 years from now frank is quite unlikely that there will be any people in fighter jets, right?
29:08Yeah. I think that'll be sooner than 30 years. I think we're looking at the last true fighter jet being developed right now. I think afterwards it will... Yeah. It'll be all drones, autonomous aircraft. Total drone. Yeah. My daughter wants to join the Air Force. You're telling me that I might need to redirect her career-wise? Is that what you're saying? I mean, there will be people who are in the Air Force. They just might not be pilots. So I think that as a military branch, it might even become more important than it ever has. And I think Space Force, I think, will become more important than it ever has just because of the nature of conflict.
29:42Yeah. And no matter what, I mean, the Air Force is going to be the primary procurer of drones and the drone warfare systems. Yeah, exactly. So we've been talking about how AI can kind of revolutionize your deployment of AI. Can we talk about your use of AI at Applied? What are the coolest, most interesting ways you've seen your team or yourselves or your team deploy AI to kind of get that 10x human kind of outcome? Yeah, I mean, the most obvious and apparent, of course, is the use of AI coding tools, which are super interesting and valuable. I think it's actually probably the killer enterprise use case for LLMs.
30:23And I see Anthropic is seeing, I think, good success from that and them choosing to focus on that area with Claude, it was a good strategic move because like every software engineer in the world can get a productivity boost from using these models. And it just takes care of a lot of the boilerplate. I think you do end up seeing there is a certain complexity ceiling that you hit with those tools and that ceiling keeps rising, which is great. But when you're working on really hard problems, the LLMs become less useful still. But again, And there's a lot of boilerplate, which the tools are, it's still a productivity boost no matter what.
30:58And just to keep it entertaining, rather than saying what everybody says, the bare case on CodeComplete tools is, you know, you don't have to write a lot of software to know more software doesn't necessarily mean better software, especially in like systems we built, heavily optimized performance systems, because you don't have endless compute available when you're on the vehicle, when it's actually in inference in the real world. Now you've got to pay for those chips. Every line of code has a lifetime maintenance cost. And so more code does mean more maintenance. It's technical debt, right? Technical debt's a real thing.
31:33Do you have to make your own LMMs? I would imagine a lot of the systems that you're using, you have to write your own models, right? Because they have to run on hardware. Oh, yeah. We train a lot of models. The models that we train, though, they are more specific to the vehicle technology aspect. For generic things like coding, the off-the-shelf models are pretty great. And you can do a lot of prompting, prompt engineering to those models to sort of get what you want at the end of the day. Is CodeGen the primary use or are there other cool uses? I mean, I would, here, I'll project for a moment and you guys correct me if I'm wrong.
32:09Radical AI autonomy company in Mountain View, California, where I've lived for 12 plus years myself, by the way. But radical, futuristic company. you're telling me the coolest use cases of AI among your workforce is CodeGen? Well, the reason I say that is because that's sort of like the infinity use case, right? If you can do CodeGen, you can do anything. And so this allows us to build - That's a Sam Altman answer. That's a Sam Altman answer. If we just get it to write better AI, then that solves everything. There's not like performance review lists. There's not like, I mean, you're just Peter, right before Kasser joined, Peter was selling us out.
32:49All of a sudden you're at professionalizing your recruiting process and the brand is out there in a way that wasn't before. There aren't fascinating ways that those teams are getting a huge augmentation. You've got to spill the beans. Yeah. I guess we're like two Detroit guys who are like, I think we lean into being boring, but let's give you some exciting answers. No more bears. No more bears. I want both. Yeah, exactly. By the way, all of our values, we boil them down into two words, which is radical pragmatism. And so we - I was going to ask you about that. I have that in my notes. You see my notes right there?
33:25Oh, nice, nice, nice. I was going to ask you about those words. So the way that we've, any company, we're getting to scale as a company. We're over a thousand engineers. We do hundreds of millions in revenue. And so we're already, let's just say, becoming a stodgy company, for the lack of a better word, right? You're already starting to ossify. And so So as this revolution hits us, the way that we've done it on the non-technical side, now remember 82 % of our company is software engineering. So it is a very technical company. Google is 50-50 to give you some context here. We've told all the commercial departments, legal, design, people operations, et cetera, that they have to first, the first request, gentle request, even Peter and I are gentle leaders.
34:10Our first gentle request was, you know, use AI in your workflows. And you know what happened is, especially experiencing folks, they're like, actually, this thing that we do works pretty damn well. And we've already, you know, made it as efficient as possible. And so our kind of second wave and third wave is doing things like we have, you know, weekly live all hands. And so having departments go up and actually showcase, hey, this is how we're using AI in our function, in the legal function, within the constraints of what a legal team has to do or within, you know, design function, et cetera. that creates an environment where everybody thinks every problem I interact with my knee-jerk reaction should be is there a new tool that solves this rather than an old tool and you do that every week it's your all hands you have one of the teams get up and share how we use AI exactly and so all it is is keeping top of mind and at some point that lift just started happening where the knee-jerk reaction and then the thing that's the most I would say exciting or things that we typically don't talk about, but it's the most actual practical implementation is, well, a long time ago, we started an in-house software team that I personally lead, which is, the shorthand is the software that runs the company.
35:21And the software that runs the company obviously shouldn't be just a web app with org charts. And so making that more and more intelligent, it really is becoming the brain. So we dump, you know, our own, it's becoming like the knowledge center. Like literally last night, the person who runs that product, you know, sent me a voice message and said, hey, I think We're ready to like roll out essentially like a brain version of this based on these inputs. So I think it's still early days. I think if you saw it, it's interesting. I think we keep compounding, keep working on that software. Our enterprise will literally be a more advanced enterprise.
35:56And we can do that because we just use AI a lot in the company. We develop it, we make it. So then we point some of it towards enterprise. Talk about gentle because I want to come back to this. Or push on it, pull on it. I don't know. how do you wrestle with the question of gentle because that's a word you emphasized and you know you got ceos like toby luke you know saying hey you cannot hire unless you can demonstrate that ai can't do the job right you've got fiverr ceo you've got duolingo ceo making very kind of old pronouncements how do you think about leading the they call it organizational transformation like if you look five years in the future you can't imagine everyone not being ai augmented Yeah.
36:37You think it just happens naturally or how do you, how do you gently? I said that, uh, I said that gentle word sarcastically. Yeah. Anybody who works with applied or at applied would ever, you know, I think the most common word they talk about is intense. Uh, but I think it's actually good because people like listeners don't have that context. You're saying you're so clearly not gentle that to say the word gentle is actually a joke. So when you say you gently recommend, I'm just looking back at my notes, right? You gently recommend that all functional leaders use AI in their workflows. Here's where I want to get very specific.
37:12What's the consequence of not doing so? I mean, so like you do a lingo set of examples that you use. I've caught a little bit. Another kind of controversial thing is me and Peter are not on social media. We tend not to like just need to hear what like thing has to really hit a level of certain frequency for, you know, our ears to hear it. My assessment, you know, I worked at YC for many years and I was very deep in the startup ecosystem. Half of that stuff is entertainment. So let's just leave the entertainment and bombasticness to the side. The practical reality of leading an organization is if somebody's a great head of design or somebody's a phenomenal general counsel, you're not going to fire them because they didn't try some startup that says they can read contracts faster.
37:56So I want to have that like direct conversation of what are the actual limitations of these products that are out in the market. Now, the leader should be able to articulate that. If they shrug and say, don't know boss, then we have bigger problems. So I think it's not these simple use this or get fired. Also, our company, I mean, it's no disrespect to a Duolingo. Our company is an order of magnitude, probably more complex, if not multiple order of magnitude. We work on AI safety systems that can deploy to machines that humans use. It is the most complex. We are as technical as a technical company can be.
38:33Like there's the, we are at that level of an anthropic or an open AI in terms of raw technical. Double digital. Percentage of our company have technical PhDs. Majority of the company has graduate degrees. So the caliber is very high. And then because of that, in each of these fields, there's just a lot of adoption. An example is like in IT, you can automate 80 % of the IT tickets that come in for basic stuff. in project management, you can actually get a better organizational structure of deliverables using that compensation analysis, right? We can use that to figure out if there are outliers in the leveling compensation scheme.
39:08So there's all of these things that sort of just fall into place since we have the right leaders in place. Yeah. As other leaders who are listening to this, I think the question isn't, you can use AI adoption as a proxy for how good your leads are, but it should not be the sole like decision maker, right? Because then you're also going to get, you know, your organization gets to any level of size, 50 people, 100 people, your employee, the human nature, they're going to start filtering and saying things to you in certain ways. And so if you do something simplistic of use AI or get fired, guess what?
39:44You're going to have a crappy lawyer who's going to say the right things to you. And suddenly they're the GC because they're quote unquote adopting AI. and the actual lawyer who's really good at their job, who hasn't, who gets fired, and then you put your company actually at greater risk. Can I go back on the human side? You know, obviously, a lot of the stuff that everybody's building, including you, is stuff that at the end of it is in service of a human, right? Like we built autonomous drive so that they can drive us around. And then we build something that probably works and then lawmakers change the law.
40:18And so like the software update comes in and suddenly it doesn't drive automatically because, you know, like there was a bug somewhere that killed the person, which is understandable. But it would suggest to me that a lot of the stuff that you do is actually solving the technical problem. But I would imagine that you guys have as much kind of challenges understanding the human problem. Why is it that the person sitting in the big number doesn't do X and all those things? How do you actually like, from an organization point of view, start to internalize that into an organization that is so technical?
40:52Like how does the human understanding and the technical understanding overlap? I mean, what's also different about our company being an enterprise company is for all of these technologies, we're partnering with the manufacturer who makes these machines and knows these marks well. We don't know anything about mining. We don't know anything about commercial trucking. But when you work with the literally top commercial trucking companies on the planet, As an example, commercial trucking, the real problem as much as in the cabin is actually they're small businesses. A lot of commercial trucks are owned by a LLC that owns maybe one to three trucks.
41:23And so the software and AI problem, as much as in cabin and it's the fleet management stuff and it's the maintenance. And for a lot of people, that's their biggest, most expensive asset. As a family, that truck or those two trucks. You get them to work for you. Yeah, exactly. And so our partners are the ones who say, point your AI technology towards this set of problems. And then we put those set of problems. And it's all under the vehicle intelligence umbrella. But that's how we have been able to work in lots and lots of different fields. It's not because we know all these fields really well.
41:54We actually are just fundamentally an AI company. But instead of our AI focus being LLMs, it's within vehicles. And then we partner with manufacturers. Can I ask an innovation kind of level question? Henrik and I both have kind of a shared passion and curiosity and morbid interest, you could say, in the challenges of organizations in innovating. I'd be curious here, you mentioned earlier that you studied at the GM Institute. Why is it applied integration coming out of GM? Can you talk for a second about the challenges of innovation and your observations? Yeah, that's interesting when you say that.
42:30So, I mean, in some ways it did. I'm an alumni of General Motors as well, not only the GMI, but also the company. So in some ways it is the case. Even earlier, we were talking about all these self-driving companies that ultimately didn't make it. You know, where they do make it is a lot of those alums who learned all that are in other companies and they're pushing Tesla and Waymo and Applied Intuition to production. So I think it's incorrect to say like that suddenly that, you know, if somebody works at General Motors and General Motors doesn't create an AI that somehow General Motors didn't contribute to it.
43:02It did, but not in a direct way. That's kind of an accomplished model. It's not affecting, say, their market cap. Exactly. So that question is actually so a separate question, which is you could actually have the talent inside the company, but why can't the company almost extract that talent? And that's actually not a General Motors or a manufacturer problem. That is a large organization problem because a better example than General Motors is Google. Google invented this technology, OpenAI is a little group of people who've actually monetized it. Why did that happen? Because that's actually a way more complex thing because it's literally Google's job to make that technology and make it great.
43:39And they didn't. And so I think it's really, if there's something about the reason Silicon Valley is successful is there's something about small teams that are incentivized through equity that just do really well. And it's been 75 years of proving that case again and again. But when I was at YC, the question always happened, would there ever be an era where there won't be startups? No. I actually think that they're more likely to be an era that there won't be really large tech companies before than there would be an era that would be just because the incentive structure. And the reality of is, if when you work as a group of five people, why do five people don't, they don't need to do sync meetings and they don't need to do like, you know, Monday morning, what happened last week?
44:19Because you're just literally, when we were in the living room with five of us, our all hands would be, we would twirl the chairs and we'd say, okay, let's talk about what's going on. And often those all hands were so in line with each other, there isn't much to talk about. Yeah. And so then we'd be like, is there anything we haven't discussed? So now the question is, why doesn't it happen in a large company? It's because it's the structure of communication. Once you start adding layers of managers and you have to have a central control. So the hypothesis would be if you had tons of small groups that were loosely affiliated, that could be in a corporate a better enterprise design.
44:58Yeah. Enterprise. Now there's companies have tried this. I think Steam had this one version of like a managerless office and pods and stuff. We tried actually without an org chart when the company was, you know, sub 75 people, extremely difficult. There's a reason these org charts. It's kind of like you look at human societies around the globe. The concept of a nuclear family with parents educating their children, school systems and hospitals, a huge amount of cultures. And they all look shockingly similar, right? They all have a job. rarely in societies today, you don't have some version of an occupation that you specialize in.
45:32You don't just stay at home. So why does it happen? It's because somehow the environment gets created that. So I think the trillion dollar question is, how can you make large organizations operate like small organizations? And that's like, how do you make a tall person operate like a small person? Or how do you make a, you know, it's almost paradoxical because the incentives are not correct and the communication structures are not ideal for that reality. As a fellow kind of student of this topic, if you're curious, one book I'd recommend is Safi Bakal's Loonshots. I don't know if you've read that, but he kind of talks about this.
46:03I thought you were about to pitch my old book, Jeremy, The Acorn Method, which makes this exact point. The podcast would not be complete without us sharing at least one book that we've written. Safi Bakal's book, Loonshots, is quite interesting. And one thing that he gets to, Kasser, which is just to your point is, I think it's Dunbar's equation. Yeah. But it's this idea of about 150 people is kind of the max before things start to break down. Anyway, you're reminding me of that as you were talking. Yeah. One way, by the way, Google, we're both ex-Googlers and a huge part of the company is from Google.
46:40At some point, when the company was a few hundred people, literally still, I think up to 400 people, you know, we're still a majority Googler. So we have a lot of Google people in the company. and so you know we know the company quite well if google had really in the era of 20 let's say 10 as the company was now at scale making like a billion in cash flow a month what the company did at that time was they started the moonshots you know ultimately were waybo and x right yeah that came out of there and then alphabet kind of emerged another five years later if you could go back in time and let's say google instead did something different they believed a large organizations are not ever going to be effective.
47:17And we're basically going to be like a holding company venture capital fund. If you look at YouTube, YouTube is a great case study. It was left alone and it grew into this thing. If YouTube had become Google video, YouTube would not be what YouTube is today. And I think everybody, you don't have to, you know, you don't have to have a PhD in tech strategy in Silicon Valley to get that. And so if Google could have replicated that across hundreds of companies, there's a version that Google is actually just a, almost like a guild of companies. And so one of the reasons that large organizations are more efficient is they're sharing learnings.
47:50You share recruiting learnings across, we have 30 some products, all the products learn when one product learns something about marketing, all the products benefit from that. So if you have this guild of an organization where you share this information, incentive to share, maybe that could work, but that's not our business. Our business is vehicle intelligence. So I think that might be, I know everybody has a hot stuff, so I will be the downer that kind of like throws that in there. Cause a funny way of saying bored. But yeah, let's, I mean, I just couldn't keep my eyes open anymore. So it was that, or we often in these conversations, like the most interesting point when everybody's like, finally, you know, we're like, Oh, join us again for another interesting, it's a, it's, it's Seinfeld, right?
48:33You got to leave on a high note. That's awesome. you guys are amazing thank you Mr. Oddly is Nerdistalk about something that wasn't kind of like another thing that came up like comes up in a text prompt right this is something that is different you know I mean I thought it was hysterical the number of times we talk about human tank interaction it's hysterical you know one thing I find myself kind of wondering about you know as Kasser painted the bear case so to speak is just really You know, I think the question of where will the average shake out? It's hard for me. And maybe I'm optimistic or Pollyanna about this because becoming a good collaborator to AI is so accessible.
49:18It requires no advanced degree. It requires minimal advanced training. It just requires some intention and maybe a little bit of practice. But everyone can be a top 1 % collaborator or get top 1 % outputs out of AI if they give it a little bit of attention. And so the bear case is saying that it's effectively for most people just going to remain information retrieval. That makes me sad to think about because it just means the vast majority of people will hardly scratch the surface of possibility, hardly scratch the surface of capability. That's something I'm thinking about. I don't know if you have any thoughts on that from where you sit.
50:01No, I mean, I do think that he just posted this as a fair case, right? You know, like, and where my head kind of went a lot was, I think when we talk about specifically generative AI, a lot of us are just very anchored in a congenital image and text and code. And I think as I was kind of reading up for this conversation, I was trying to understand a little bit more like how is the ai being used in all the places that we don't normally talk about and i stumble into this case which i'm not sure is like how real was but basically one of the issues of creating fusion energy like unlimited energy is to keep like the plasma stable and people are now using ai to really help you know i don't know how that actually works but like you know keep the plasma stable so that when they have these like two particles kind of colliding they can have like almost like it's not a force field but like the force field stable and so one of the kind of like unsung benefits of ai is that it now kind of like work as a participating actor in some of these things that could obviously revolutionize the whole world because if we have unlimited pollution free energy that would be wild and so what i think this conversation really kind of made me think of is like ah there's probably this whole universe outside the stuff that we normally talk about, like having kind of like autonomous costs, being like just that first step removed.
51:31But as we keep that step, like removing ourself from the coal of just generating text code and images and sound, then yeah, like my head just normally don't go there. And so it was nice to kind of like explore that. Yeah, I think it was wild to me. I mean, it just shows kind of what maybe sheltered lives we live. I mean, I work with Komatsu as an example, so I'm familiar with them as a business, certainly. And yet the thought that there are machines running 24 seven in cities in the middle of nowhere that for decades and people who are spending months of their lives at a time there. That is, it's such a different, and where visibility is limited because of dust, where humans are at risk because tires alone are 12 feet in diameter.
52:28That is such a different world from our day to day that, that it's in some way, it's really exciting and invigorating to realize there are people like Kasser and Peter who have dedicated themselves to improving the safety. And you could say the humaneness of those conditions. I mean, it's, it's really cool. It's like, it was in a conversation that made me feel more optimistic actually about the impact of technology. The other thing that I was thinking about is, I mean, like I like to hate in San Francisco because I don't live there. Um, but it is, it is incredible. You always hate on it publicly, but folks privately, Henrik's always texting me going, you're so lucky that you live so close to But it is incredible, right?
53:12Like you have people like these two folks that, you know, clearly are very smart and then very ambitious, right? They, you know, I had in full transparency, never heard about their company before. And one of my friends joined and then we heard about them. And it's like a, I think,$15 billion company. They do incredible work. They have very big ambitions. They're doing something that's very complicated. And, you know, you have to just admire kind of like the ambition level and the ability to think kind of just really big of a large group of people, specifically kind of like on the West Coast of the U.S.
53:50And so, yeah, like I was there's another one where I want to hate on it, but it's actually pretty impressive. You know, speaking of large, you know, the comments, as you know, and probably is the case for you, the end of the conversation is always my favorite part. We were talking about what does it look like to enable innovation in an organization? Kester's comments on the size of the organization matter. The fact that, I mean, they're a startup, right? I mean, they've raised, whatever, 500 million bucks. They're not nothing. But they've got 1 ,000 people. And he said, quote, we are already stodgy.
54:20Yeah, I think anybody who's got a 10 ,000 person or 100 ,000 person organization goes, wow, what I wouldn't give to only have a thousand. And yet he's noticing how many of their functions are starting to be, what did he say, sclerotic, right? And just calcified. And to me, it's a really interesting, I mean, they are still able to do something like, which I think is a great technique at the weekly all hands, do a showcase of how folks are working with AI to keep it top of mind. But it is an interesting challenge. what is the ideal organizational configuration to continue to invent the future and to future-proof yourself.
54:55I liked his kind of alternative realities, kind of black mirror version of Google, which is a guild of small teams. How many more YouTubes might there be? I don't know. What would the cost to Google search be? I don't know, but it's an interesting kind of alternate reality to kind of entertain. I think that's actually a perfect note to end on. Can we have the secret code word be Alternate reality or black mirror, I think is a perfect code word to end on. It's actually two words. Just pointing it out. Code words to end on. It's two sets of two words. It's deeply confusing. If you're confused and you only want one code word, just say confused.
55:36But whatever you do, please like and subscribe and share with the friends and put it on LinkedIn. And email us if you have any good ideas or questions. Tell us who we should interview next. Yes. And with that, bye.
From the publisher
Applied Intuition builds the kind of AI you don’t see, but can’t live without. Co-founders Qasar Younis and Peter Ludwig share how their $15 billion company powers vehicle intelligence across cars, trucks, tanks, mining equipment, and defense systems operating in some of the most demanding conditions on earth.
They explain why combining AI with safety-critical systems raises the stakes, how a single mistake can destroy an entire company, and why so many autonomy startups ended up in the “graveyard.” The conversation explores the slow, methodical path to real autonomy, the hidden complexity of machines that run nonstop, and why consumer AI metaphors break down once software meets the physical world.
Qasar and Peter also reflect on how Applied uses AI internally, how their principle of “radical pragmatism” keeps innovation grounded, and what it takes to move fast without breaking things when lives and livelihoods are on the line. From six-figure labor shortages in remote mines to the future of defense and logistics, this episode reveals how AI is quietly transforming the physical world — one carefully coded system at a time.
Key Takeaways:
- Safety changes everything about AI
When AI moves from the screen to the real world, the rules change. Qasar and Peter explain why building for trucks, tanks, and jets demands a different kind of discipline — one where precision and safety replace speed and iteration. - The graveyard of autonomy is real
There’s a long list of companies that underestimated what it takes to build safe, reliable autonomy. Applied Intuition’s founders share what went wrong — and why moving slower has been their biggest advantage. - Radical pragmatism is the hidden differentiator
Inside Applied Intuition, “radical pragmatism” isn’t a slogan — it’s a practice. Qasar and Peter describe how it guides product decisions, culture, and leadership, helping them innovate in places where failure isn’t an option. - The next frontier of AI is off the screen
From mines to military systems, the future of AI won’t be chatbots — it will be machines that think, move, and decide in the physical world. Jeremy and Henrik reflect on how that shift raises the bar for builders, leaders, and the technology itself.
Applied Intuition: http://applied.co/
LinkedIn: linkedin.com/Applied
X: https://x.com/Applied
00:00 Intro: Safety Critical Systems
00:33 Meet the Founders of Applied Intuition
01:09 Understanding Applied Intuition's Unique Approach
03:02 The Human-Machine Teaming Concept
07:26 Challenges in Autonomous Driving
16:39 AI in Industrial Applications
28:27 Future of Fighter Jets and AI
29:50 AI in Applied: Coding Tools and Beyond
33:16 Radical Pragmatism and AI Integration
36:03 Challenges of AI Adoption in Large Organizations
39:56 Human and Technical Challenges in AI
42:02 Innovation and Organizational Structure
48:38 Reflections on AI and Future Prospects
📜 Read the transcript for this episode: Transcript of You Can’t Vibe Code a 100-Ton Truck: Inside Applied Intuition’s Approach to Safety-Critical AI
For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:
Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley
Show edited by Emma Cecilie Jensen.




