Record level of concerns hit global supply chains

1 Jul 2025 · 49 min

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Podcast Episode Summary: Big Boss Interview - Record Level of Concerns Hit Global Supply Chains

Episode Overview

  • Podcast Title: Big Boss Interview
  • Episode Title: Record Level of Concerns Hit Global Supply Chains
  • Host: Roger Hearing
  • Guests:
  • Peter Morici, Economist and Professor of Business at the University of Maryland
  • Jennifer Pak, China Correspondent at Marketplace

Key Topics Discussed

  1. Concerns in Global Supply Chains:
  2. A survey by the Chartered Institute of Procurement and Supply (CIPS) indicates record levels of concern among shippers about supply chain disruptions.
  3. Major contributing factors: geopolitical risks, tariffs, and international conflicts (notably in the Middle East).
  4. Ben Farrell, CEO of CIPS, highlighted that the current anxiety is unprecedented compared to past crises, including COVID-19.
  1. Economic Impacts:
  2. Rising input prices in shipping, logistics, and various sectors such as pharmaceuticals and food are expected to trickle down to consumers.
  3. Increased costs and delays in ports, with reports of over 70-hour delays in major European cargo hubs.
  1. Trade Negotiations:
  2. Discussion on U.S. trade negotiations with Japan, focusing on automobile tariffs.
  3. Japan is under pressure to negotiate without compromising national interests, especially with upcoming elections.
  1. Cultural Appropriation in Fashion:
  2. Controversy surrounding Prada's new footwear line that resembles traditional Indian sandals without proper acknowledgment of their origins.
  3. Discussion on the ethics of cultural appropriation and economic inequity in the fashion industry.
  1. Cassava Production in Nigeria:
  2. Examination of Nigeria's potential as the largest producer of cassava but struggling to capitalize on the global market.
  3. Challenges include fragmented markets and lack of access to machinery for smallholder farmers.
  1. Communication Failures:
  2. A humorous take on Donald Trump blaming AT&T for technical issues during a conference call with faith leaders.
  3. The relevance of technology in modern communication and the frustrations it can bring.

Insights and Takeaways

  • Geopolitical and Economic Interconnections:
  • The interconnectedness of global supply chains means that disruptions in one area can have widespread effects.
  • Stakeholders must adapt to a landscape marked by volatility and unpredictability.
  • Cultural Sensitivity in Global Industries:
  • The importance of recognizing and respecting cultural origins in the fashion industry to avoid backlash.
  • Economic disparities between luxury brands and traditional artisans prompt discussions about ethical practices.
  • Strategic Trade Relations:
  • Nations must navigate trade negotiations carefully to maintain both economic stability and national pride.
  • The implications of tariffs and trade deals on domestic industries and international relations are profound.
  • Technological Reliance:
  • The reliance on technology for communication is a double-edged sword, with potential for miscommunication and technical failures.
  • Adaptation and contingency planning are crucial for effective remote communication.

Conclusion This episode of Big Boss Interview delves into the complexities of global supply chains, the impact of geopolitical tensions on trade, cultural appropriation issues in fashion, and the ongoing challenges faced by producers in Nigeria. The discussions underscore the need for strategic adaptability in an increasingly interconnected world.

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Transcript

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1:11Hello and welcome to Business Matters. I'm Roger Hearing. On the programme today, a crisis of confidence for those shipping goods around the world. A new survey suggests a record number, a record level of concern among shippers. We'll have the details on that. Also, as the US pursues trade deals with major players, we'll find out what's happening in the talks with Japan. Also, why is it that cassava, a major food source across the world, doesn't make more money for Nigeria, which grows it in profusion? Prada acknowledges its latest footwear is actually something Indian artisans have been making for many centuries.

1:49And while the US comms giant AT &T gets into trouble with President Trump when a conference call doesn't go quite as planned, we'll have a look at what happens with those sort of communications nightmares. And I'll be joined throughout the programme by two guests on opposite sides of the world. Peter Morisi, economist and professor of business at the University of Maryland, who's joining us from Alexandria, Virginia. Peter, a very good evening to you. Good evening. Nice to be with you again. Good to have you back with us. and actually not that far away from you, Peter. Well, I'm certainly in the same continent.

2:23Jennifer Pack, China correspondent at Marketplace, usually based in Shanghai, but in fact joining us today from Calgary in Canada. So, Jennifer, also, I suppose, a very good evening to you. Good evening to you too. Yeah, evening for both of you. But let's start as we always do by getting a sense of what's going on where you are. So, Jennifer, I mean, I know you're sort of off your usual area, but what's making the news in Calgary? oh well the uh digital taxes right the cancellation of that and uh talks trade talks with the u.s that's dominating all the headlines that's the that's the tax that uh canada at one point was threatening to uh put in place on on some of the big uh tech companies but in fact now was pulled back after donald trump said there won't be any talks that's essentially it isn't it yeah essentially Canada thought that it was unfair that online, like these tech giants are coming in to do business just like any other brick and mortar business, but they're not paying taxes.

3:21They saw it as a loophole. So they thought, OK, well, we're going to tax tech companies of a certain size if they're running online marketplaces, if they get advertisements, if they run social media platforms. So essentially, you're talking about all the major U.S. tech companies, Amazon, you know, Meta, Google, they were all looking at possibly billions of dollars because it's retroactive. So it got US tech companies quite upset. And now Canada's back down. So obviously, things have gone back to another set of situations, which I'm sure we'll explore further at different points. Right, Peter, let me come to you.

3:56What's making the news where you are? Well, believe it or not, the trade talks are not at the top of the news unless you're a financial wonk, which really got everybody focused is Donald Trump's tax cuts and spending priorities as it moves through Congress. And we're having a bit of drama about how to keep score. You know, a lot of the provisions of his 2018 law expire this year. So the question is, do we count renewing those as increasing the deficit or just continuing present policy? if you're just continuing present policy then what they want to do adds about 200 billion dollars a year to the deficit and frankly the tariff revenues which look like they're going to stick as i follow the trade negotiations will pay for that ah so yeah so an upside potentially well if you notice in all these negotiations the americans are very stubborn about that 10 That's what that's about.

4:54Well, we will come on to parts of that later in the program. And one aspect of that, in fact, is the fact that the tariffs and also, of course, the recent international political turmoil, particularly in the Middle East, have had something of an effect on the way that stuff is moved around the world. It's been a very challenging, challenging time. Trade wars, tariffs, turmoil. So a global supply chain that we notice are in trouble and the people who run them seem to know it. The latest survey, a CIPS pulse survey, in fact, carried out by the Chartered Institute of Procurement and Supply, shows sharp rises, record rises, in fact, in concern over supply chain disruption.

5:33The highest level, in fact, since tracking of all this began. I've been hearing about this from Ben Farrell, CIPS CEO, who told me what the survey showed. Our members are calling out the geopolitical risks, particularly the conflicts in the Middle East, clearly preeminent, but on the back of the trade wars, the tariffs. So one way or another, the level of anxiety related to disruption and uncertainty around global supply and procurement of goods, which are moving around through these supply chains, is actually at an unprecedented level. One is reluctant to use the unprecedented word, but genuinely, I think those of us who've been involved in this business for some time have never seen this level of anxiety in the leaders of global supply.

6:21So pretty, perhaps not that surprising, but pretty stark stuff. So worse even than COVID, for example? Yeah, we're heading that direction. Actually, I think one of the things that is worth bearing in mind is the nature, the growing nature of the interconnected supply chains around the world. So where you can see, for example, through our members, you know, concerns around things like Israeli manufactured goods, phosphate derivatives used in water treatment, for example, that's popping up in different parts of the world. At the same time, you know, there's different bits of tech which are being disrupted through supply chains.

6:59so one way or another uh it's not a single issue there are a number of different issues and this highlights to me you know the tactical nature of where we are we can describe today tomorrow in the coming months but actually when you take a step back the world is so connected now and i think you know we need to sort of be cognizant of that in our sort of international relations of the way you know the way this is all playing out i mean i think supply chains historically have There's always been disruption in some way, but the consequence of disruption now is much more profound than it's ever been in history, I think.

7:32Well, that was what I wanted to pick up, the consequence, because obviously one assumes it's going to be higher prices. Well, you can see a bit of it emerging. You know, our members are reporting particular anxiety around input prices in shipping, logistics, petrochemicals, pharmaceuticals, food and beverage. you know some fabricated metal products perhaps unsurprisingly given what we've seen around steel so those are input prices and you could reasonably expect those to flow through to some extent you know you might see you know things like shipping and logistics inflation having a trickle down effect into higher prices and things you know perhaps furniture electronics uh yes generally things are moving and equally you'd expect you know some fuel prices perhaps uh flowing into you know the cost of the pumps there's a bit of volatility in it we can't be certain only last week we were talking about the Straits of Hummers and the impact of that and that's died away we saw that you know the fuel prices go up and then dive again so it's really it's just a backdrop of uncertainty and all these guys are now you know expert risk managers expert replanners and highly responsive indeed but I suppose Ben if we wanted to sort of try and see a bit of light at the end of the tunnel.

8:42I mean, the immediate Middle East issue hasn't gone away, but it's clearly slightly the heat has gone down, at least in the last week or so. And also, you know, we do know the US government is negotiating with numerous countries in terms of bringing the tariffs as part of a trade deal. So could we see next survey perhaps rather better? You genuinely, genuinely could. I suppose the story a bit of is a bit of volatility. So maybe this is, you know, for governments to start thinking to what extent is their nation dependent on international supply chain and how satisfied are they that that is not a risk to national resilience longer term.

9:19So I think there are bigger questions. You're probably right. Next month, you know, we'll see a better picture emerge. But behind it, I think there's a more strategic question about resilience in nations and businesses related to supply. Ben Farrell there of the CIPS. Well, part of the real-world consequence of this is congestion in ports, with reports now of delays of over 70 hours in some major European cargo hubs. What does it all mean for those who are actually shipping the goods? Well, I asked Emily Stauspelt, Senior Market Analyst at the shipping analytics firm Zenita. I don't think it's too surprising, really.

9:54We have just so many things going on at the same time that's kind of leading to this new perfect storm that's causing concern and a lot of disruption for many supply chains. And what is behind it is obviously concern, I guess, about the Middle East situation diverting ships in various ways, but also the tariffs. Which is the most important factor, do you think? So I think just in the past few months, the most important factor, especially around North Europe, is the tariffs and how that's shifted volumes and shifted where ships have been put. The situation in the Middle East hasn't changed markedly for shippers who aren't shipping in and out of that region.

10:29The big concern on that is still that they're sailing around Africa rather than going to the Red Sea. But that's nothing new, and that's kind of been built into supply chains over the past year. The issue here is really kind of these changing trade flows in response to the trade war. So what would change the sentiment that we heard from the CIPS, do you think, and what would give them more confidence? What needs to change? I think a lot of different things. We need some more predictability in the world at the moment. We're just a few days away now from that 8th of July deadline for an idea of what happens with tariffs on US imports.

11:04And everybody's still looking at that. And then we have also strikes at the moment in many areas, especially in Europe and all sorts of other stuff going on. And I think shippers are kind of aware of that fact and that they need to be prepared for that. And they're going to pass on the costs that they've got, I guess, that come from all this as well. I mean, there's going to be a push in that direction. They will always try. I think what we've seen in many years in container shipping is that the freight rate you pay for that sea transport isn't directly linked to the costs. And at the moment, actually, we're seeing a sort of softening of rates.

11:35So a deteriorating market, really, for the ocean liners to be working in. So they're going to struggle a little bit more to pass on those extra costs directly on the freight rate. But, of course, delays and that kind of stuff, that also adds costs to the system. So what's the best advice for businesses trying to deal with this kind of situation? I mean, what's the best way to proceed to make things work better for them? You need to look beyond just kind of getting the cheapest rate. You need to have a relationship with a supplier, whether that's a carrier or freight forwarder, that means you can actually call them up and say, hey, we need some help here.

12:05And if you've been just negotiating them down to the absolute lowest freight rate, that leaves you vulnerable when things go wrong, as they seem to be doing increasingly often these days. And are you hearing from the people you deal with that they are suffering a lot at this moment, that they're telling you this is a really difficult time? Yes, with comparisons made to those first few months during the pandemic in many ways. Looking to the US in many ways, both when it comes to tariffs and also what's happening in the Middle East, I think it's clearly doubtful that we'll see any significant changes that will make their lives easier in the coming weeks.

12:36Emily Starspel there. Peter, do you see the supply chain system, well, sort of really beginning to not be able to manoeuvre effectively amongst all these challenges? Well, we've been very focused on that in the United States since COVID and the vulnerability that is created by the fact that businesses are very good at optimizing supply chains to minimize costs. But they're not particularly good at dealing with risk or minimizing risk. And a lot of this diversify out of China business reflects that. Suppose that we had the peaceful kingdom and we were getting along with China. It's still a different place.

13:15And look at the kinds of shutdowns they had during COVID. Well, that cut off vital materials for us. For example, in pharmaceuticals, the building blocks of generic drugs and so forth. Simple example, doll manufacturers in the United States, they don't make dolls here. They design them. They subcontract the manufacturing to China. It turns out with optimized supply chains, you've got to get your doll orders in April or so for Christmas. If you need to switch, there isn't anybody else to do it. There's only one or two people that do it. Lighting, interior fixtures and so forth. It's taking an American company that was manufacturing in China two years to move basic lighting production to Cambodia because it's so specialized now.

14:06We've gotten down to one or two people that do everything. So it makes it difficult. And Jennifer, let me bring you in on this because China, I guess, is the shipper out to the rest of the world par excellence or has been. Are they suffering under this situation in which things seem to be grinding to a halt? Well, absolutely. And to further what Peter was saying, even for industries that are not necessarily so specialized, think about shoes. It's pretty what the industry calls low-end manufacturing. But it's taken a good five years for them to shift to Southeast Asia, to Vietnam, to Cambodia. But many shoe manufacturers tell me that if they were to make some of the athletic shoes, for example, a lot of the materials are still coming directly from China and the machinery.

14:51So it's not completely there yet. And the second thing is it's not just about money, but about timing that you touched on earlier. Right. So these retaliatory tariffs came in about April. Right. That is going to impact. You'll see how the consumers feel them, maybe in back-to-school sales, because that's typically around that time when there was that uncertainty when exporters were going to put the products onto the freight, to the cargo. Now, in June, July, this is the time for Christmas products to go out. And the majority of those products come from China, especially from a place called Yiwu.

15:26Well, I'd love to see what's going to happen to all these Christmas decorations, those little trinkets, Christmas trees. All of this is uncertainty. So, yeah, 90-day pauses sound great, but, you know, it doesn't do a whole lot for business. And further down the line, as you say, come Christmas, there may be a lot of people feeling a bit left out and not what they wanted under the Christmas tree. But let's talk about one particular product. You mentioned footwear there, which is a rather different issue that's come up, which is to do with what we call cultural appropriation, where something appears to be, well, taken from somewhere else, perhaps without the necessary permissions or acknowledgement.

16:05What we're talking about is a sandal. Now, is it just leather footwear? When it has a pattern that's pretty much identical to the traditional Kolopuri sandals made in the Indian states of Maharashtra and Karnataka, but is nonetheless presented as the latest line from a major Italian fashion house. Well, the sandals I'm talking about were shown off by Prada at the Milan Fashion Week last week without mentioning the Indian origins. The Maharashtra Chamber of Commerce, Industry and Agriculture was not happy and wrote to Prada saying the design was commercialised without crediting the artisans who preserved its heritage for generations.

16:41For their part, Prada have said, well, that they are talking to the Maharashtra authorities and they also acknowledge this link. I've been speaking about all this to the former U.S. head of LMVH, Pauline Brown. Not surprising at all. I can find examples going all the way back to the 1960s, where one of the early Christian Dior collections used motifs from saris in its collection without attribution. And similar to this case, you know, you simply said it was inspired by a certain cultural tradition. I think the real challenge here is, number one, that Prada did say it is inspired instead of saying, as it was, purely source, because there was absolutely no variation on those sandals from what you can buy on the street in this one section of India.

17:31And secondly, that the Indian economy is becoming very important in luxury fashion, and therefore the consumers have a voice. And I think cultural, political, economic pride is much more fierce today from that part of the world than it would have been, say, in the 1960s. Yeah, and I mean, it comes under the title, which can be misused, I suppose, but it is perhaps a bit of cultural appropriation. People saying, hang on, you can't just go around gathering things that are made traditionally and then making money out of them without, I suppose, paying your due to the artisans. Yeah. Well, and look, fashion is always appropriating from, if not other cultures, then other designers, other parts of history.

18:16It's an industry that's built on inspiration as opposed to innovation. That is, to me, less the problem than the marked economic inequities that happen. So this particular sandal would retail in districts in Calipari area for, say,$20 max. Now, if this comes to market and Prada was pre-showing its collection, it doesn't retail the sandals just yet. But if it did, I guarantee you that they wouldn't sell them for less than$600. and they would not necessarily be paying a license or any sort of markup for those original makers. So I think the outrage is really about the economic inequity. I mean, would you say it is unethical to do that?

19:03I mean, you're from the fashion industry yourself. You definitely think that it is right. I would. I would. I would. Normally what I would expect to see on a runway is just what was originally admitted to, that you take inspiration from different designs. They could be from other cultures. They could be from other designers. But then you put a twist on it. Right. Then you do something that makes it markedly Prada. And in this case, there was no twist. Inspiration, not appropriation, I suppose, is what we're talking about. Well said. Pauline Brown there. Jennifer, I mean, it's an interesting area where things have been taken.

19:37And they have been over many, many years from perhaps places where they were traditional and suddenly put on a runway, in this case, in Milan and claimed or in some way claimed by the fashion house that puts them out there. And they make an awful lot more money, of course. Oh, yeah. I mean, there are countless incidents of fashion houses making that faux pas, especially in China. I think it was Dior again with the skirt. It was a Ma Mian Qun that they had. They said that this was explicitly a Dior silhouette, I believe. That's how they promoted it. And then somebody identified it and said, no, no, no, no.

20:16This is from, I think it's from the Song Dynasty. They were saying that comes from some village that they were very upset about. And of course, you know, you heard people say there are boycotts. But I don't really know exactly how long that actually lasts. In China, it kind of just, you know, comes in waves. And then eventually people kind of fall back into it. But, of course, that's a separate issue altogether. But now Chinese people are spending a lot less. So, you know, overall luxury sales are down. Yeah, and I suppose, Peter, one of the things about this is everything's probably been done somewhere at some time before.

20:50Well, that's right. Yes, that's right. I was at the Hirshhorn Museum in Washington this week, and I had a tour. where they do restoration work and where they do preservation and they archive and so forth. And they said in curating collections, they talk to the artists if they're alive, you know, dealing with contemporary art, as to how they are playing off of other artists, how they're in, quote, conversation by being inspired by each other. So think about all the classical buildings in London. You know, they were inspired by the Greeks. That's different, it always is, than just copying what someone else does, which is plagiarism.

21:30Well, that's really the key of all this, isn't it? I can't say that I have to see the Indian sandals that are being sold in the street next to these Dior sandals. Well, they're Prada sandals. And the Prada people have actually acknowledged. Prada sandals to see what's going on here. Well, they've acknowledged that. They've interacted with the Maharashtra people. They're effectively saying, well, yes, this is what that is or it's similar enough. That's silly, I mean, to just take them that way. There's no need to do that. You know, you can always do variations. Yeah, you can, but I suppose it's maybe, Jennifer, is it a lack of inspiration by the designers themselves in a way that they feel the need to take it from somewhere else rather than, you know, highly paid as they are, come up with something original?

22:14I think it could be just a case of people feeling, you know, a bit entitled when they travel. They feel inspired and they just kind of just fail to say where they got the inspiration from i mean in china at least from chinese designers it's a lot less of that in fact they have to fight the opposite which is that they have to show that they are um you know doing something quite unique or worth that extra price they actually show that they have to really make that very clear yeah they do they do and they couldn't just say pop up with the chinese design because people will say well i mean why am i paying the extra premium.

22:50So it's different for, you know, in China, the way that people approach business sometimes is that they don't, I mean, yes, there is this argument that, okay, they don't respect IP and all of that. But part of it comes from that whole communist background, right? When it was a planned economy, nobody owned specifically anything, even artists and their art were state owned by the state, because they were, you know, being taken care of by the state, their salaries came from the state. So everything was kind of public. There was no concept of, okay, this is mine. That's only come recently, especially with high-tech companies and stuff like that.

23:28But fashion, I mean, gosh, you should just go on Taobao and see how fast those copies come on. But the thing is, you find something, you put a label, like a Prada label, and suddenly its value enormously increased just because of that. So almost nothing to do with what the actual thing is itself. The strange world of fashion. Right. Well, in the next part of the program, and we're going to go back a bit more to the trade talks and trade issues across the world. We're going to find out what Japan is doing in negotiating with Washington. We'll talk about that when we come back here on Business Matters.

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24:43Welcome back to Business Matters with me, Roger Hearing, and my guests today, Peter Morisi and Jennifer Pack. Now, earlier in the programme, we were talking about the problems facing global supply chains. And those problems, of course, include the tariffs. President Donald Trump's announced and changed several times the taxes payable on goods being brought into the US. The idea, he says, is to get other countries to negotiate trade deals with the US in which many of the tariffs would be diminished or potentially would be. One of the big deals being discussed right now is with Japan. Now, how is that going?

25:16Joining me is Tobias Harris, founder and principal at Japan Foresight in Washington. Tobias, thanks for being with us. First of all, where are we in the process? Well, the clock is ticking because we now have a July 9th deadline. line, and this is not just for Japan, for all countries, for the suspension of the tariffs that were imposed or announced on Liberation Day and then subsequently suspended. Japan has been near the front of the line in those negotiations. They've had seven rounds of talks, and it does not look like things have really progressed to the point where they're close to getting a deal done.

25:52So what are the main sticking points, really, between the US and Japan? well in one way of thinking about it is that the main sticking point is automobile tariffs so before those liberation day tariffs of course the u.s government imposed 25 percent tariffs on imported automobiles and auto parts given that automobiles are roughly a third of japan's exports to the united states basically the japanese government said that that's unacceptable and any agreement we reach has to have some concessions from the U.S., if not the outright elimination of those tariffs. And so that really is the main sticking point.

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26:30The United States has said that we don't want to negotiate on these. We want fewer imported automobiles coming to the United States. And Japan has said this is a fundamental national interest. We cannot compromise on this. And that's really where things have stood. I mean, they've had round after round of talks, but it seems like they keep coming back to this fundamental question of what are the tariffs for? What does the U.S. want to get out of them? And what can Japan accept as part of these negotiations? And of course, the Japanese negotiators under a bit of pressure, because I think it's the elections for the upper house of the Japanese parliament are starting pretty soon, I think on Thursday.

27:04So they probably don't feel that they can make much in the way of concessions, which will presumably be fairly unpopular at home. that's it's been casting a shadow really over this entire process where i think you know there was a period of time where prime minister ishiba in japan was hoping that he could get he could get a deal done and that he'd be able to take it home and show the public look i was able to get things done in negotiations but you know he really has been dealing with i think a a sense or mood in the japanese public you know that really they don't want the government to just make a deal with the united states even if it's a bad deal just to keep the united states happy In the past, that might have been more of the case.

27:43But I think there's a feeling of, you know, that if they make a deal with Donald Trump, that they're not sure that they can actually trust any deal that's made. There's a lot of resentment because supposedly in 2019, Trump promised then Prime Minister Abe that if Japan agreed to a trade deal then, that the U.S. would then not impose automobile tariffs later. And so there's a feeling that that that promise was broken. And so, I mean, there's definitely a feeling in the Japanese public that even if there's going to be some pain for the Japanese economy, that it's worth holding out and not just giving the U.S.

28:16what it wants. Well, that's interesting, because if there is no deal and that deadline passes, then Japan is going to get, well, have a very difficult time, isn't it? that i mean there's different projections that i've seen but i mean one projection i've seen has suggested that over the next four or five years that japan's economy could be one percent smaller than it would have been otherwise uh based on the tariffs both the the liberation day tariffs and also the automobile tariffs staying in place i mean so there's a real a real hit to japan's economy if they can't get through this and it just goes to show that sometimes that governments and peoples care about more than just the sheer prosperity at stake and also pride and national respect matters as much.

29:02And so there's a feeling, I think, Japan hasn't been given an opportunity to save face. There really haven't been off ramps in these negotiations. And I think until Japan gets those, it's going to be really hard to see how a deal gets done. It's really interesting. Tobias, thanks so much for being with us. Tobias Harris, their founder and principal at Japan, Foresight joining us on the line there from Washington. Peter, is it going to matter if Japan doesn't do a deal with the US in this area? Well, gee whiz, yes. I mean, three or four of their car manufacturers actually sell more cars here than they do in Japan.

29:35And let's remember, Japan is not Canada. Japan is the third largest economy in the world, the second largest Western industrialized economy. But Mazda, Nissan, Subaru, and some others are almost American companies in terms of their sales. But, you know, we have longstanding gripes that are involved in these negotiations as well that the Japanese ignore. For years, I mean, remember, I've been doing trade negotiations and covering tariffs for 60 years. The Japanese have been telling us they can't accept our rice because Plus, their digestive systems are different. Right. I don't know how the poor Japanese get along when they come here and they have to eat Uncle Ben's North Carolina rice.

30:19You know, why they're not in the emergency room and so forth. Another one was baseball bats. Louisville suckers couldn't sell baseball bats. Yeah, but Peter, I mean, the boot's on the other foot too. I mean, the U.S. consumers are not going to be that happy if they effectively are unable to get the goods they want because there's no trade deal. That's right. The Japanese have a lot of manufacturing capacity over here already in the automobile sector. And I think the net of this will be that there would be more. By the way, I'm not trying to justify what these two governments are doing. I'm just trying to explain it.

30:53I mean, as an economist who's interested in free trade, I find this all quite bizarre, the way both governments have behaved over the generations towards each other on trade, even though we're great allies on strategic issues and we have good relations in other areas. but you know the americans really are fixated on the notion that they don't get a good deal on cars yeah and and they don't get a good deal on rice and the japanese are fixated on the notion that they're special and different and so it's kind of hard i mean you've got a cultural problem here much well i mean no i mean peter it is to do in the end with with raw economics i'm sure i mean jennifer let me bring you in on this the no i disagree with you it's not just economics well A lot of it is.

31:36I mean, that's what it's about, Peter. It's about trade. You just told me. We just heard from your guests that they would rather take an economic hit than be seen to backing down from the Americans. I don't blame them on that. National pride and all the rest. But this is more than economics. All right. That's part of the problem. Let me bring Jennifer in on this. Now, Jennifer, you're in an interesting place because you're just over the border in Canada where there's a whole range of other things, as we mentioned earlier in the program, going on between the U.S. and Canada and those sort of ways.

32:02And China, of course, which is where you normally are. I mean, China must be looking at this problem that, for example, Japan and the US have in sorting out a trade agreement and thinking that they could benefit from that, I imagine, because they will pick up in perhaps in terms of Japanese trade as well. They can work there. Well, I mean, recently they lifted a they gave a partial lift on an import ban on Japanese seafood, which could be interpreted to what you said. But I think you're forgetting that China also has a lot of issues with other trade partners because not everyone is very happy with how China trades.

32:41More to Japan, because I saw the Japanese car industry, say, in Thailand. You saw that in Thailand, at least now with the Chinese EV companies coming in, they sort of appreciate the Japanese coming in. They said, well, they helped our local companies. But of course, granted, they had decades of time there to build up the local supply chain so that a lot of the downstream suppliers in the automobile industry are Thai. Chinese companies coming in are now mainly all Chinese and they bring in Chinese contractors to build the factories for Chinese EV companies and for their suppliers. And they go and eat at Chinese restaurants run by Chinese people.

33:23So there's a real resentment. So, yes, I mean, in theory, China could be cashing in on this. But don't forget, it also has its own interests. And so, as Peter is saying, I mean, I think it comes down to what China would call face, you know, what people care about, but also they don't want to seem like they're being weak. And what a lot of the exporters and traders that I speak to in China are saying is that it's not even just the tariffs. It's like if they keep saying, well, we just want the number to be stable. Because in the last few months, think about the tariffs that have gone on Chinese products.

33:59It went from in February an additional 10 percent on top of whatever was imposed during Trump's first term and the previous existing tariffs to all the way up to 145 percent. Then now back down to 30 plus plus. And it's just head spinning. And, you know, you wonder why. Okay, so you say, well, why would Chinese traders still continue to do business with the U.S.? Well, don't forget, who else are they selling to? You know, the U.S. does. Americans buy the most. They buy at high quantities, at very good quality, so they have better profit margins. And what's happening in China? You know, I spoke to an e-commerce seller, and she said, yeah, you know, it's doing my head in to sell on Amazon.

34:43But at the same time, at least I could still see a window of opportunity because there's not that many industries in China right now that are doing well. And for her, she still sees foreign trade as somewhat better. Well, Peter, let me come to you on that point because that's another point we haven't really touched on, which is the sheer unpredictability and chaos and unplannability of everything that seems to be coming from the White House in terms of trade. I mean, whatever cultural things or economic things we talked about earlier, a lot of it comes down to just the fact you don't know if they mean what they say or how long they're going to mean what they say.

35:18I'm very sympathetic to our trading partners in that regard. My feeling is that we have some fundamental gripes with Canada. This digital services tax was just abhorrent. However, you know, Donald Trump gave his word to Canada regarding the North American Free Trade Agreement. And he insisted on a renegotiation. They went along. And he basically broke our word. Likewise with the Japanese, I mean, if we have problems, we should say we have problems. But we shouldn't just willy-nilly be saying, well, we're going to dictate terms to the world. Because that's what these guys are doing. And on top of that, these two Harvard-trained economists that are calling the shots, Navarro and Mirren, you know, might as well have gone to barber school.

36:07Because the kinds of stuff that's coming out, the kinds of stuff they're writing, the formulas they're using, the only people that believe that they're valid are people that work in the West Wing. I mean, it's basically what does Donald Trump want? You work backwards and come up with some sort of polemic to justify it. So I'm very sympathetic about that. The negotiating partners don't know what we want. I don't think Donald Trump knows what he wants. Well, that perhaps is at the core of the problem. Well, can I just add one more thing? Oh, yeah. So a lot of people say that the U.S.-China negotiations is that they wanted the U.S.

36:43side to state exactly what they wanted, what's the tariff. And then instead, the U.S. side seemed to be wishing for the Chinese side to offer something. OK, well, what are you offering? And so it's kind of a, you know, it's back and forth thing and it's not moving ahead very much. By the way, over the years, we've been confronted by a lot of that from the Canadians. we have. How much do you not see happening? The knife will go into Canada as well. Everything that Carney is complaining about, he has done to us. Alright, I'm going to declare peace across that particular border for the moment, and who knows what will come from that.

37:21But anyway, let's talk about something completely different. Right. We're going to talk about something that has no relation to Canada or the US. Well, he's not particularly, although I'm sure there are people in both countries who eat cassava because that's what we're going to talk about. One of the world's most versatile crops. It's a lifeline for food security in many places, but global demand for cassava is rising fast. Now, Nigeria grows more of this root vegetable than any other country in the world. So why isn't Nigeria cashing in on its cassava? Laura Hayton-Gins has been finding out.

37:54This is Peckham, south-east London, also known as Little Lagos for its big British Nigerian community. I'm heading to BIM's African Food Store, a local institution. I have gari, gari, cassava flour. Come from this one, and you eat with chicken. Five, six, seven different cassava products. Besides the edible root, which is kind of like an elongated potato, cassava can be processed into a wide range of products, including starch, flour, a coarse grain called gari, and a dough called fufu. as well as ethanol and even glue. Thank you so much. It's lovely to meet you. Cassava's importance to diets around the world is not to be underestimated.

38:42Professor Lateef Sani is a world-leading expert on the crop. In sub-Saharan Africa, developing countries, a lot of people eat cassava. If you took cassava away, how would it affect the population? I must tell you, if you take cassava away, it's like a third world war. World War III. In terms of survival, it's going to be tough. Defending against this kind of devastation is Nigeria's army of smallholder farmers who number in the millions and who do their work manually. Mrs. Kemi uses a machete on her cassava farm in Ogun State, southwestern Nigeria. We labour a lot. Even at times, we might not be able to complete the planting because of the stress and the hard labour.

39:31If we use machine planting, agriculture will be very, very easy. But I don't have enough money to afford it because we cannot apply our whole capita on machine alone. Most smallholder farmers are limited by a lack of access to machinery. And while Nigeria is the world's largest producer of cassava by far, the market is highly fragmented. The global cassava export industry is worth about$3.5 billion. but Nigeria accounts for only about$1 million of that. Dr. Mustafa Bakano, head of the Nigeria Cassava Growers Association, wants to turn things around. We first need to know who are the farmers. By the time we're able to identify their farmlands, we are able to know what exactly is it they need and what exactly is the challenges.

40:20His plan is to organise all smallholder farmers into clusters through which they can access bank loans to buy processing machinery, which they can later pay off due to their increased yields. I think the future should be looking very, very prosperous if I am allowed to implement this new framework. I'm looking at up to 10 years to have a sufficiency in terms of the processing plants across the country. Some clusters have already been set up, but aggregating millions of farmers is a gargantuan task. Professor Lateef Sani is optimistic it can be done. Cassava is an engine of growth. And if everybody works together, Farmers, processors, marketers are assured that they will have opportunity of making more money from cassava and enhancing their livelihood.

41:06The potential of cassava isn't in dispute. If successfully harnessed, it could transform the Nigerian economy. Laura Hayton, Ginz there, reporting on the problem of selling cassava. Now, I guess probably that neither of you two, neither Peter nor Jennifer, has eaten because you might have done, I suppose. But I bet you've done something in relation to what we're talking about next, which is a conference call and perhaps one that goes wrong. Now, imagine you're trying to impress your guests with your technical skill as everyone dials in. You give a stirring introduction and welcome and then realise no one can actually hear you.

41:46The anger, the frustration. Now, we've all been there in this day and age, and particularly since Covid, when we seem to have been addicted to these things. But we're not the most powerful man in the planet. Donald Trump, however, was trying to bring US faith leaders together in the last few hours. I'm doing a major conference call with faith leaders from all over the country, he wrote on social media. And AT &T is totally unable to make their equipment work properly. He was very angry. He said, we may have to reschedule the call, but we'll use another carrier the next time. Well, AT &T is a huge US comms company.

42:21It saw its shares dip briefly in response after all that came out on Truth Social. Let's talk to Anna Altschek, who's trending business and tech reporter, a business insider in New York, and joins us now. Anna, I mean, have I got it right? Is that what we think did happen? It seems pretty embarrassing. that uh at &t was not able to deliver service properly during during the call well you'd think so wouldn't you i mean it's pretty high profile stuff yeah it's usually yeah not great when a when a president is calling it out a company out publicly um if that is the case um yeah not a good not a good look for at &t um you know it's unclear right now if there's going to be lasting damage between uh at &t and the white house um you know that's hard to say and doesn't seem likely just based on what we know today.

43:09But if this is the second occasion, you know, it could spell trouble, you know, down the line for any contracts that the White House has with AT &T. Well, I was going to say, I believe in the background to this that there are certain providers that Donald Trump rather prefers anyway. Is that right? Right. And we also know that, you know, ironically, it just comes a couple of weeks after Donald Trump's sons announced a Trump mobile service with what he calls a 47 plan, which includes unlimited talk, texting and data for$47.45 a month. And, you know, they also announced a gold-colored smartphone that will go for just under$500.

43:43So, you know, kind of funny that he's coming at a mobile service right after that. But yeah, there's no indication that he's going to switch services. You know, he does publicly, you know, lash out at companies when he's not pleased with something. But, you know, yeah, not a great thing for AT &T, obviously. And just for those who don't, I mean, AT &T is a very big deal in the US. I mean, it's one of the major providers, isn't it? Yeah, absolutely. It's one of, I believe it's the third biggest provider. So definitely a big deal in the US. And yeah, so, you know, if it continues to have service issues, that's generally not a good thing.

44:23But it's unclear at this point, you know, how widespread it was, what exactly the issue was. AT &T did say that it was, you know, assessing the situation. So, and we saw shares dipped a little bit after the public lash out at AT &T, but it quickly went back up. So it's kind of unclear what happened and if there's any lasting impact on the company for now. Yeah, it's interesting to see how it plays. I mean, AT &T doesn't have a bad reputation. It's not where people go, you're not on an AT &T call, are you? It's nothing like that. No, there's definitely no widespread bad reputation surrounding AT &T.

44:57We know that Trump personally has had issues with them before. They used to own CNN, which Trump had big issues with because of the 2016 campaign. So we know that he's had some disapproval of the company in the past. But in terms of widespread, you know, throughout the US, there isn't some reputation about AT &T that it's not a reliable service. Well, yeah. Well, Anna, thank God you and I have been able to speak on this line. It hasn't gone down. No major problems. But thank you so much for doing it. Really appreciate you being there. Thank you. Anna, I'll check there. Trending business and tech reporter at Business Insider in New York.

45:33Now, Jennifer, before we go and talk about the specifics, I'm sure you must have been there on some massive conference call. No one can quite find the right code to peg in and no one can quite make sure that everyone is listening on the same frequency. I mean, it's part of modern life, isn't it? It's my everyday frustration at work just to get emails because of the firewall in China and to get calls out. And, you know, it's a it's a miracle sometimes that we can get it done. But I wish I could do what Trump does and just tweet out and yell at the company's CEO and blame them. But I can't. Well, you could.

46:11Peter, do you have this experience as well? Surely the world of academe is full of this. I just had it tonight. My earphones wouldn't work for this broadcast. I'm on speakerphone. Oh, no. Because we couldn't get the earphones to work. They've always worked in the past, same earphones, same Zoom link and so forth. But, you know, I think that Donald's being a bit ingracious. Why? Does he have to make this big a deal out of this? I mean, these things happen, and so you fix it. Also, I'd like to know whether there's maybe a settings problem or something like that with the white-based technology. You know, the U.S.

46:49government isn't known for having the most up-to-date technology. And so, you know, I'm not clear to me that AT &T is at fault. Do you think he had the mute button on by mistake, is that what you're saying? Well, I wouldn't put it past him, to be honest with you. I mean, he's not shown, you know, a lot of sensitivity on many issues. I suppose that the key point that comes out of this is actually it's a reference to how much we all pretty much depend on this. Because, I mean, Jennifer, I know that the time when this all changed for me, which is really, I think, during COVID, because we were all, many of us, were not able to be in the office, and things became necessary to do in this conference call, That's how you'd have meetings and that sort of thing.

47:31And that is a big change in our lives. Absolutely. But, you know, more than that, you know, as you know, and your team's very professional, we always have backup plans. They're smiling through the glass when you're saying that. I'll just put that there. What's your phone number? What's your other email? What's another way I could call you? That's how we operate. That's how we roll. Yeah. Yeah. But it means we have to have a different drill of doing things. Well, the thing, Roger, the thing is that you and I are old enough to remember the days before the Internet. We just had the telephone lines at AT &T here and whoever you had in London.

48:07And there was only one way of doing things, and everything worked more smoothly. But these days, think of how many different ways this program could have been linked up from Virginia to England and so forth. And so you have to adjust to all these nomenclatures and what have you. And so it's more chaotic. Yeah, it is. But tell me, Jennifer, in China, I mean, you mentioned about how you've got the great firewall of China, which obviously presents, I guess, difficulties for getting things internationally. But within China, do people do a lot of this video conferencing? Is that still part of their lives as well?

48:41Absolutely. And even at schools, I heard from my friends, they're still doing some of that because and especially if kids are missing school for the day because they're sick, they're expected to go online to join in. So some of the, at least in Shanghai, so I think they're a bit more advanced in that way. They're still sticking to that kind of model. It's quite remarkable. And do they do it well? I mean, because, you know, we kept being told about China innovating in areas of tech and whether, you know, I'm sure Peter would think they're probably taking some of those ideas maybe from across the other side of the Pacific.

49:14But are they good at doing, are they efficient in doing this kind of work? Okay, so I have to be very precise with this. If it's domestic, you're using all domestic apps and you're using, you know, all of your Chinese ID holder and you're using all the domestic apps and the Internet, then it's fine. It's for us that we have to communicate with the rest of the world that we have to come up with multiple backup plans to figure out how we jump over the firewall. So far, not too bad. I think sometimes it depends because they do charge very different rates for businesses versus residential areas. and it doesn't seem like the service improves by that much.

49:51So I don't really know what prompts them to charge two, three times more. It's called capitalist price gouging. Capitalist price gouging. That's not a phrase I ever thought I'd hear in relation to China, but then, as Peter pointed out earlier, I'm very old. Oh, the best capitalists in the world are in China. Well, I know. Oh, yeah, very capitalist. But Peter, are you, now let's be honest, we've been mentioning age. Are you good at doing this kind of conferencing and pressing the right button, not having the mute button on all the time? I mean, have you adapted sufficiently? Well, I've adapted sufficiently, but I can't say that I'm good at it.

50:26My older brother runs a tech business. He's an electrical engineer, computer scientist and all that stuff. And he guides me through everything. If I didn't have my brother around, I'd be helpless. We all need a Peter's brother. And we managed to get through this program without one, so that's impressive. and let me say you'll both be getting little bouquets from my production staff for your wonderful tributes to their expertise and maybe we should recommend them to Donald Trump. Maybe that's what he needs in the White House. Right, that's it from us. Thanks, Peter. Thanks, Jennifer. I'm back tomorrow.

50:56Bye-bye.

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From the publisher

Global supply chains are in trouble, driven by crises due to tariffs, geopolitical shocks and Middle East instability, according to the latest survey carried out by CIPS Pulse of the Chartered Institute of Procurement and Supply. Roger Hearing hears from Ben Farrell, CIPS CEO. Also, Italian luxury fashion brand Prada has said it acknowledges the Indian roots of its new footwear line, days after the design sparked a controversy in India. Why is it that cassava, a major food source across the world, doesn't make more money for one of the biggest producers – Nigeria? And President Donald Trump blamed AT&T for technical issues in a conference call he has been holding with American faith leaders. Throughout the programme, Roger Hearing will be joined by two guests on opposite sides of the world – Peter Morici, economist and professor of business at the University of Maryland, who's in Alexandria, Virginia - and Jennifer Pak, China correspondent at Marketplace, usually based in Shanghai but today she's in Canada.

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