In short
Big Technology Podcast Summary
Episode Overview Title: Vibe Coding: Everything You Need To Know — With Amjad Masad Host: Alex Kantrowitz Guest: Amjad Masad, CEO of Replit Description: The episode discusses the concept of "vibe coding," software development through prompts, and its implications for the future of coding, engineering roles, and sustainability of AI coding businesses.
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Key Concepts
Vibe Coding
- Definition: The practice of building software using prompts, allowing users to create applications without extensive coding knowledge.
- Use Cases:
- Personal Life: Applications for health tracking, family chore management, and educational tools for children.
- Entrepreneurs: Individuals with domain knowledge who can now build their own solutions without needing coding skills.
- Internal Tools for Companies: Employees creating bespoke software solutions that replace expensive SaaS tools.
AI Coding
- Definition: The use of AI to assist in coding tasks, generally requiring some technical knowledge.
- Comparison to Vibe Coding: Vibe coding is more accessible to the non-technical audience and focuses on ease of use, whereas AI coding often benefits those with existing programming skills.
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Discussion Highlights
Growth and Impact of Vibe Coding
- Replit experienced a 10x revenue growth in six months, attributed to vibe coding.
- Emphasis on the democratization of software creation, enabling non-developers to build applications.
- Historical context provided through comparisons to early computing tools like HyperCard and Visual Basic.
Entrepreneurial Opportunities
- Replit allows individuals in various fields to transform their domain knowledge into functional software.
- Examples include:
- An Uber driver creating a logistics management app leveraging their experience.
- A doctor building a comprehensive patient management platform for minimal costs.
Challenges and Barriers
- Technical Know-how: Users may still need basic technical skills or "grit" to effectively utilize vibe coding tools.
- Randomness in AI: The inherent randomness in machine learning models can lead to unpredictable outcomes, making the coding experience variable.
Future of Engineering Roles
- Discussion on how vibe coding tools could reduce the dependency on traditional engineering roles, especially for small startups.
- Engineers will still be necessary for complex, high-stakes applications requiring low-level verification.
Economic Viability of AI Coding
- The sustainability of AI coding businesses is questioned due to rising costs of AI models.
- The episode also addresses emerging competition from Chinese models like Kimi K2 and their implications for pricing dynamics in the AI landscape.
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Takeaways
- Vibe Coding as a Paradigm Shift: Vibe coding signifies a potential shift in who can create software, moving from technical professionals to a broader audience.
- Entrepreneurship Revitalization: AI tools can stimulate entrepreneurship, especially in areas where individuals traditionally lacked technical skills.
- Market Dynamics and Pricing: The current economics of AI tools raise concerns about long-term sustainability amid rising operational costs.
- Future Role of Engineers: While the demand for engineers may evolve, they will remain essential in certain applications and for maintaining technological integrity.
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Final Thoughts Alex Kantrowitz and Amjad Masad engage in a thought-provoking discussion on the transformative nature of vibe coding, its potential to disrupt traditional software development, and the implications for the future workforce in technology. The conversation highlights not only optimism for democratized software creation but also caution regarding the sustainability of current AI-driven business models.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00Don't go into this thinking you can just have prompt and have an application pop out at the other end. at least set an afternoon to give it some good effort and try to get your first app in. And once you do that, you just get addicted. I have the stat here that Replit has multiplied its revenue by 10x in less than six months to$100 million in annual recurring revenue. Is that growth vibe coding or is that growth AI coding? Vibe coding. Is AI coding just a hobby or the beginning of a technological revolution that empowers everyone to build? Our guest today, Amjad Massad, the CEO of Replit, has some answers.
0:40And we're here in Replit headquarters in Foster City to speak with him. Amjad, great to see you. Welcome to the show. Thank you. I'm excited to be on the show. So we're going to talk today about Vibe Coding and AI Coding, which are two similar but different things. I first wanted to speak with you about Vibe Coding, which is effectively you write a prompt and then the AI goes ahead and builds software for you. This is something that Replit enables. This is something I've tried. what are some of the use cases that you're finding people are actually having effective approaches with this? Like where are the places where people are doing this well?
1:14There's like broadly three use cases. One is personal life, family life. So, you know, for example, like a lot of people like to do health tracking. I'm going to track my sleep. I'm going to pull in data from my Fitbit. I'm going to like have the AI sort of process that data. I'm going to have this app on my phone that I use every day, or I'm going to build an educational app for my kid to learn math or reading, or we're going to have like someone built like a chore hero for their family to like, you know, have an iPad on the wall and like, here's who's doing the most chores and gamifying their family life.
1:52Uh, you'd be surprised how popular this use cases. And so, you know, uh, in the, in the niche that I've always been in, which is, uh, like creator tools, uh, that there's always been this idea of personal software, malleable software. And by the way, this goes to the early computing history. So, you know, for example, like, um, Apple had this piece of software called, uh, HyperCard, uh, HyperCard allowed anyone to make personal software. There's Visual Basic. It's been attempted so many times, but for the first time now, anyone can make software. So there's a class of personal software. We have a mobile app and you can use that to make software.
2:36It's the most fun thing to do is sit down with your kids, five, six, seven years old, and just brainstorm games and make games with them. So that's one bucket. Wait, before we go to the next bucket, I want to ask you a question. So does this say something about the software industry, that the software industry just hasn't served so many use cases? Or are these use cases non-economic? Or is it possible that people will build things for their family and the next thing you know, they can serve that mass market and it becomes a business? It is certainly, you know, there's certainly a market there and you can certainly make a lot of money from that.
3:11Okay. Because when I think about this concept, and we're going to get to jobs, but this concept that AI is going to take our jobs, to me it's like, wait, there's so much left to build. If you think just about what we have today and maintaining that, maybe it will. But there's so much that software has not yet touched that it seems to me that there's more opportunity out there than people are imagining. But just to touch on your earlier question, and you tell me how deep we want to go because I can talk about this for hours. But in the early computing pioneers, they all had this idea that computers are this – the thing that makes computers special is this idea of programmability, right?
3:52The moment we had a programmable machine that was first invented by von Neumann, and it's the same architecture that we use today, the thinking was, oh, anyone can use a computer to program, to solve problems, to build applications and all of that. It didn't get mass consumer adoption. And the reason is because coding is hard. And so you had the Xerox Spark as a research in Palo Alto, Palo Alto Research Center. They developed GUI. One day they invite this up-and-coming entrepreneur called Steve Jobs. Steve Jobs looks at desktops, menus, items, and he's like, he has the Apple II. Obviously, Apple II is also still a command line.
4:42You can write some basic. And he's like, okay, this is the key to get mass consumer adoption of computers. And so he copies what Xerox had, and he built it into the Mac. And obviously later, Windows and Microsoft copies UI. And then suddenly, computers are usable by anyone. And this is amazing. Now, like billions of people use computers, and now we have phones based on the same idea. What we lost is this idea that anyone can program a computer. So that's something I've been passionate about all my life. It's like computers should fundamentally be programmable. And there's been a lot of different iterations with visual programming.
5:18We had the no-code, low-code revolution that happened like maybe 10 years ago. I would say it never reached the full potential. It was more of a buzzword than reality. But now - I think it is a multi-billion dollar market for sure, but it's not a trillion dollar market. And I think this idea of like anyone can make software is such a massive market. Okay. So bucket number two. Bucket number two tends to be entrepreneurs. And so everyone in the world has ideas. People build so much domain knowledge about whatever their field of work, right? I was hearing a story today of an Uber driver that is starting to make an app with Replit.
6:01And the app is about logistics. He was a truck driver before. And so he has domain knowledge about how to manage fleets, for example. But he never was able to make it into software because he didn't have the skill. Maybe he didn't have the capital to go commission a contractor to do it. And suddenly he can do it. So pick anyone on the street. And they all, in whatever industry they're in, they realize that there's a need for a piece of software or technology that no one has built because they don't have that deep domain knowledge. So we see entrepreneurs from all walks of life. One of our favorite one, we talked about it publicly on our rep, the social media channels, a doctor from the UK that he's like, there's all these apps around managing doctor, patient relationships, but they never, it's not fully integrated.
6:57So you have ZocDoc, you can go make an appointment, but how do you manage your prescriptions? Can I track my patient over time, their progress? Can I get information from their Wi-Fi connected scale, from their Fitbit? And so he built this comprehensive platform. He got quoted by an agency, 100 ,000 pounds, and he built it less than 200 British pounds. Not 200 ,000, 200, period. 200 pounds. So this is stuff that's being vibe-coded. effectively prompt in, I want to build the software. And then Replit will go build it. Yeah. And this is now a startup. And we've had startups start on Replit, multi-million dollar revenue run rate.
7:42Some of them have raised at like half a billion dollar valuation. And so we have all the way from small entrepreneurs to startup venture scale entrepreneurs. But this gets me really excited because America has always been about entrepreneurship. And this is really what attracted me to this country. But actually, if you look at the stats, entrepreneurship over time. Although we hear about what's happening in the Bay Area and Silicon Valley, there's all startups every day. But the rest of the country, actually, new firm creation has been going down over the past 100 years. There was an uptick during COVID where everyone's sitting at home.
8:15It's like, I have an idea. Yeah, that's when I started my business. Right. Exactly. It was great, but that actually, we had a regression to the mean. And I think with AI, we're going to see that explode again. So that's the second bucket, entrepreneurs. One more bucket. Third one is people at companies like this one. So actually, I'll give you a story from our HR department. We have a small HR department. Replit is kind of a lean team. We're 80 people. And so we have a lot of these SaaS tools. We pay tens, hundreds of thousands of dollars to do every specific kind of function. And sometimes they don't really fit our use case.
8:53We think they're too expensive. So this HR person had a need for an org chart software that can visualize the org chart, that can add, remove people, maintain a history, can look back and see what happened, what changes it did. And went on the market and saw that none of the software captured the exact bespoke use case where she wanted to connect it to our kind of more other HRIS systems or databases. And they were all very expensive and needed a lot of IT support. So she went into Replit and built it, Vibe Coded it in three days. And so that meant that we have a system that exactly fits our use case.
9:41And that also meant that we're not paying$10 ,000,$20 ,000,$30 ,000 a year for a piece of SaaS software. And that's happening across the board. We see companies saving hundreds of thousands of dollars replacing SaaS software with built-in, with internally built software. Now, do you need to be someone with some technical background or some technical know-how to be able to do this well? Because I'll give you an example. I mentioned to you before we start recording, I opened a Replit account this week. I wanted to build a simple choose-your-own-adventure game. I think it's called History Havoc, where you can work your way through different history scenarios.
10:19but it just didn't get to the point where I wanted it. How long did you work on it? So I spent about an hour on it, not a lot of time. And I also, full disclosure, just on your starter plan, I'm not paying yet. But I couldn't get it to work. I also tried to build this story tracker and it wasn't able to crawl the web the way that I hoped it would. So it still seems like this to a lot of people that this is something that is helpful. If you're technical, you want to make a prototype. But these use cases that you're giving seem to be full-blown companies or working pieces of software. So explain that disconnect.
10:55I think it requires grit. Obviously, there's like stochasticity in the machine learning models. So explain what that is. The same prompts can put you on a path of success based on randomness that's happening inside the GPUs. there's this parameter in large language models called temperature. And temperature is literally like how random is the sampling of the words coming out of the LLM. So the LLM, the way it works, you give it a piece of text and it tries to complete the next word, the next token, as we call it. And the way it happens, it generates a lot of candidates. So the red fox jumped, slapped, whatever.
11:44But jumped is the top one. It's the highest probability one. The model has seen it occur after the sentence and millions of cases. But you have the sampler and could be randomizing what it picks. And that randomization makes it more creative. There's also inherent randomization inside the NVIDIA chips or the GPUs. So this style of software is unlike the software, the classic software, where everything is discrete, input-output, machine learning models have inherent randomness. And that's a feature, not a bug. That creates creativity, right? So some people sometimes get on a bad luck with a replator.
12:36We're obviously trying to mitigate a lot of these problems, but I would say it also requires grit. Like the game you just described, professional programmers coding might take them a two days thing. On a replator, you can do it in two, three, four hours, but it would require a little bit of grit. So it's not magic. And the skills you were talking about, the technical skills, although they're not required, you can build them up over time. And our environment kind of shows some of these features as you're working with it. and so I would suggest to people that don't go into this thinking you can just have prompt and have an application pop out at the other end I would say at least set an afternoon to give it some good effort and try to get like your first app in and once you do that you just get addicted so there's vibe coding which is again prompt and then you make an app and then you can refine it with more English And then there's AI coding, where you could basically have AI complete your code, big autocomplete.
13:42So what do you think the opportunity is in Vibe coding versus AI coding? And where do you think the energy is in the AI industry today? I gave the analogy of the history of computing, and I think it's a very suitable analogy for a lot of what we're talking about. Early on in computing, we had the mainframes. So the mainframe is really big, room-sized computers. IBM used to make them. Large corporations and governments use them in universities. But everyday people didn't have access to them until Apple created Apple II. And that was the first mass consumer market computer. And since then, we've had Windows and all these devices.
14:26The mainframe was already serving the professionals' needs, but it wasn't serving the consumer needs. Now, if you look at the market for PCs versus the professional workstations, Sun Microsystems, all of that, which used to be the case, the PC not only was a much bigger market, eventually it subsumed the more professional grade software. And this is called the disruption theory. A lot of your audience that might be into business history or theory, Clay Christensen used to be, I think, a Harvard Business School professor. And he wrote this book called The Innovator's Dilemma. And the idea is that a lot of technology started at the lower end.
15:17And because they're mass market appeal, they onboard a lot more users and customers. And over time, they reach certain economies of scale. and they subsume even the upper end of the market. Currently, the upper end of the market is what you were talking about with AI coding tools, right? So there's like 30 million developers all over the world, maybe a little more now. Those are professional developers that went to computer science classes in college. They were trained for four or five years and now they're working at companies. If you make those developers 20%, 30%, 40 % more productive, you get, depending on if you're a company of the size of Google, it's like billions of dollars worth of productivity.
16:06So the market is really obvious there. You can go apply it and get it. But it's a zero-sum market. If you look at Copilot, which is Microsoft's product, which was the first market versus Cursor, which is the more modern kind of AI coding IDE, as Cursor is eating market share, you can see it is almost exactly proportional to Copilot declining in usage. So that's a sign of a zero-sum market. It is very lucrative and there's a lot more growth to be had there, but it is not this fundamentally revolution that we can be going through where it's anyone can make software. Let me ask it this way. I have the stat here that Replit has multiplied its revenue by 10x in less than six months to$100 million in annual recurring revenue.
17:00so is that growth vibe coding or is that growth ai coding vibe coding really yeah and is are these vibe coding programs or these bespoke programs that people are building with prompts are they in production or are they mostly hobbies that people fool around with depends on um first bucket is is more hobby personal life second bucket entrepreneurs as you know most startups die. So most startup ideas don't make it to fruition. The 10 % of startups that are small businesses that get off the ground, they get the most value out of Replit. And some of them are in production now. I've talked about a lot of these stories, but for example, we have this creator, his name is John Chaney.
17:48He's a serial entrepreneur. It used to take him many months and hundreds of thousands of dollars to build applications. And now he can spin up a business and get to million-dollar run rates in a matter of weeks. Obviously, he has experience. He knows the formula of what it means to be an entrepreneur, but people can learn that over time. In terms of the enterprise, we have, for example, Zillow. The CEO of Zillow recently on New York Times Dealbook talked about how everyone at Zillow is using Replit to accelerate product innovation because product innovation no longer depends on engineers. You can have product managers do the entire iteration getting user feedback even without going to the engineers.
18:30So it just increases it. We have Duolingo, a bunch of these customers that are really focused on innovating, building their second, third product that are now using Replit for a lot of these use cases. So is the use case that you build like a prototype and then you get some feedback and then if everything works out well, then you build into the product with your core engineers? That's one use case. Okay. That's interesting. Yeah. That's one use case. It's really great. It rapidly improves the time to market. The second use case is operations and internal tools. So for examples, Sears Home Services, really old company, employs people that go and fix homes.
19:14And they had an operations team that wanted to build a lot of AI tools and software for their field workers to be able to manage their work and their earnings and all that. But their software was like this 100-year-old COBOL programs. And the engineers were kind of busy kind of migrating that and improving that. So the operations team started using Replit to spin up these AI applications that are deployed, used in productions by those field workers every day to manage their day and kind of designed the optimal routes to how to maximize their earnings per day. So the operations type use cases tend to be deployed running in production.
19:56Okay. So just so I'm clear, are you also facilitating AI coding or is it mostly that you've turned Replit into a vibe coding company? My mission has always been about how do you enable people to do this magical thing that is creating software. It's one of the most magical, exciting experiences you would ever have. And I was a founding engineer at Code Academy. And before that, I built open source tools to do that. Code Academy taught millions and millions of people how to code. And we changed a lot of lives. So the DNA of Repl.it has always been about how do you make programming more accessible?
20:38it was it had like a more devolver bent at some point but because replet is sort of batteries included platform we give you the database we give you the authentication we give you the uh the deployment we give you the scalability we give you all of that out of the box you don't have to go anywhere else to do any of that it always meant that the people that are getting the most out of it tend to be they're not they're not professional programmers although professional programmers do use it, I would say like that's 20 % of the use cases. And the question is then, do the people using Replit then come for the people who are those professional programmers?
21:16There was a funny thing that happened. I watched you have a talk at the Semaphore tech event in San Francisco a couple months ago. And I tweeted something that you said that in one year or 18 months, companies might be able to run themselves without engineers. And then somebody responded to me with this meme where they said, founders in public, AI is writing 99 % of our code. In six months, we won't need any engineers. Founders in the DMs, does anyone know a good React developer? $30 ,000 bonus. And I will name my firstborn son after you. So can you explain that disconnect between this view that engineers are going away and this still like very intense demand for engineers in the market?
21:59I never made the point that engineers would go away. I make the point that entrepreneurs can start businesses without needing engineers. And we already see that. We already see, you know, I meet YC companies and Y Combinator is the most prestigious startup accelerator in the world, Bay Area. And in the past, Y Combinator would encourage you to go get a technical co-founder. But like we said, there's so many people with amazing ideas that don't have a technical co-founder. and so they're starting to get into YC and what they tell us is we're just going to build this thing on Replet. We're going to see how far we can get and they often get really, really far.
22:44Now, if you're building a venture-scale company and you want to get to hundreds of millions of dollars of revenue and you want to become a billion, 10 billion, 100 billion dollar company, you're going to have to hire engineers. But if you're trying to build a company that creates a really great living for you, even you can potentially get rich from it, I think we're almost there where you can do it on your own without any developers. And so when I'm talking to our audience, as opposed to I'm not talking to Microsoft or Facebook. They're not going to replace developers anymore. My view on developer productivity is that developers are much more impactful than they used to be because a single developer can be so highly leveraged these days.
23:36And so, yes, you want to find the best developers. And we're expanding the team. But the scale that our output is at today would be 10x the number of people who were a SaaS company five years ago. Wow. To reach$100 million in run rate five years ago, So on average, you would have like 500. A lot of companies will have 1 ,000 people. How many do you have? 80. Wow. Okay. You know, it just makes me wonder that as companies grow like this, what the future is going to look like from the technical side. And I'm curious to the folks who have technical abilities, you know, let's say the economy expands like this and everyone and their grandma can build, literally can build a company using um ai tools do the technical people then come in and sort of clean up the problems are they your like cleanup crew i was reading this uh funny article and uh publication called futurism it says companies that try to save money with ai are now spending a fortune hiring people to fix its mistakes and it was about it wasn't about vibe coding it was actually about content like content marketing where like your your content marketing plan is just filled with this kind of bland chat GPT generated copy.
24:53And half the time it says, as an AI assistant, this is the message that I would use. You'll see so many hits. So I am curious to hear your perspective on, does the technical field end up becoming cleanup crews for VibeCoding gone wrong? Let me just tell you where I think technical folks have a job security today. So I think if you're writing software for my Tesla, I don't want you to be vibe coding. I want you to write low-level verifiable code. If you're writing code for space shuttle, you're writing low-level verifiable code. But also even, I mean, those are life or death situations. So I think we don't need vibe coding there.
25:43We need more precision. But even sort of large-scale platforms, if you're building a core cloud component, the storage or virtual machine components on AWS or Google Cloud or Azure, you want systems engineers that understand distributed systems, understand how to create fail-safe systems at scale. So I think engineers there have job security for the foreseeable future, right? because of the problem of stochasticity of these models and all of that. You need every line of code to be reviewed and managed very carefully. Now, where I think AI is going to have the most impact is on product and people building products.
26:29They want to iterate on it really quickly. They want to internal tools. People want to replace all the mess of the SaaS software that we have today. So I think that's happening. Now, in terms of the cleanup, I mean, it depends on where you think AI is headed. Like, do you think that AI is good at making software, but bad at maintaining it? And it's going to stay bad maintaining it for the foreseeable future? If it's good at making software, it must also be good at refactoring software or testing software, right? Actually, right now it's pretty bad at testing software because there's this thing called reward hacking.
27:07So when you do reinforcement learning over large-time models, you're giving it a reward every time it does the right thing. Reward hacking is the way to – so the models become incredibly goal-focused. They want to get that done, right? That's what RL does. And oftentimes what we see when we try to get the models to test things, it will start being corrupt in a way. It will change the test to fit the mistakes it made or sometimes delete the tests. It's a really fascinating behavior that actually Anthropic published research on. But do you believe that's going to be the case forever? Obviously not.
27:51I think over the next three or six months, I think we're going to see machine learning models being able to test and verify their work. Okay. So one of the biggest things that this moment depends on is affordable large language models coming from the foundational companies. And that means, you know, in layman speak, if you're going to want to build with AI code, you have to actually have the ability to bring in models from an open AI or Anthropic that are going to generate that code and not break the bank as you do it. and we're still in this VC funded or investment, private market investment moment where we don't really know the true cost of these models Meaning like the foundation model companies might be losing money on those and the application companies, I don't think they're on a cross margin basis, I don't think they are but they're also training and that's a lot of money so they're not profitable they're losing billions a year Of course.
28:56Yeah. And there's been this thing that's happened recently with, I just want to run a bayou with both Replit and Cursor, where I think end users have seen pricing gone up. Zitron wrote about this, and I think it's a pretty good piece talking about effort-based pricing within Replit. And that is effectively a different pricing structure. We've seen Replit users talk about the fact that they're actually paying a lot more for the same services than they were previously. And his theory is that OpenAI and Anthropic found quiet ways to jack up their prices for startups. And we're beginning to see the consequences because Cursor had a similar thing happen.
29:40Ed Zitron. Oh, okay. Is that what's going on? No. The prices haven't gone down, and that's a problem. So we used to see these, you know, we've seen token prices come down 99 % since ChatGPT. And we've seen token prices come down year over year. The thing that's a little disturbing right now is that token prices are not coming down. You better believe that the unit economics of the labs are getting better because of economies of scale, because these models are getting easier to optimize. but they're actually not reducing prices. And so the concern is saying, are we reaching a steady state? Is there price collusion?
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30:21Is there now oligopoly of a few model companies that are able to create these state-of-the-art models and there's no downward pricing pressure, right? Are there investors starting to demand better business fundamentals? I don't know exactly what's happening. we should talk about the Chinese open source models in a second because I think that will introduce an interesting mix to this. But it certainly is the case that we're not seeing token prices go down. The main reason we went to effort-based pricing is, let me explain what effort-based pricing is. So when we released Replit Agent V1, Version one of Repl.Agent would work for like two minutes at a time.
31:12You would give it a message or go try to do something for two minutes. Either succeeds or fails. It gives you a checkpoint, commits the source code, and charges you 25 cents. And the reason it only worked for two minutes is because the capabilities of the models meant that it can only work for that long. now models got better and we we had we knew that models are going to get better and they're going to be able to work for 10 15 minutes and so with version two of replet agents started in beta in in february came out of beta in april the model would work for for 10 minutes and so we can't charge 25 cents for like a 10 minutes so what we started to do is came up with the heuristics, every nine tool calls will do a checkpoint.
32:06And so as it's working, you'll see it make a checkpoint, checkpoint, checkpoint. That's a hack, right? That often means that if you make a small change that costs us five cents or whatever, you still get 25 cents. But also, if you make a big change, you might be costing us a lot more than what we charge you. So it was really out of whack. Now, that was a hack and we need to move to a place where we're charging the user proportional to how much the model is working and the cost on us. And we think that's the best way to create a long-term sustainable business. And when those two things are aligned, also opens up new opportunities where when we do optimizations, we're always optimizing.
32:57We actually had like 20 % optimization on cost recently. We pass it straight to the user because now cost and price are tracking with each other. What happened with our community, the first thing that happened is there was a sticker shock. So you're used to seeing 25 cents every 10 tool calls. And suddenly you're seeing$1.5 or$2 after 15 minutes of work. So that's one. Two, it's true for some users who are really advanced, the cost has gone up for them because the projects are bigger, the contact size is bigger, their workloads are bigger. But early on in the project, it's actually cheaper. You mentioned that you worked for an hour, you didn't have to sign up for the core paid.
33:48We give free users$3. So you work for an hour on$3. Not bad. Yes. It's cheaper than a developer. It's cheaper than a developer for sure. And so that being said, we recognize that on advanced users, it is almost there's a tax as you go on. So we're trying to optimize the context window and make sure that advanced users are not getting more expensive experience. The other thing that happened is we introduced thinking mode, reasoning mode, and we introduced high power mode. And people are enabling those. And sometimes they forget them enabled. And now we actually start to hide it under advanced. Don't enable this unless you know what you're doing and you want more power.
34:32And there's like a 5x multiplier on it. So a lot of people are enabling those, getting these large checkpoints. and we're like, we put out content, we put out a video, we put out some documentation, a blog post. Here's when to use reasoning mode. And you should always have it on. So just describing all of that that's happening, there's a macro trend in the application space where a lot of companies were subsidizing the cost of, like a lot of companies were paying more money on Thropic and OpenAI than they were making. Was that where you were doing that? And on V1, no. On V2, yes, because the pricing model was out of whack with how we're charging.
35:19Actually, the median cost per checkpoint kind of went up only a little bit. So on the lower end, we're charging user less right now. But it used to be that on the lower end, we're charging users more. On the upper end, we're charging users less. So now it's more proportional, more fair for both. And so now we have solid business fundamentals that allows us to grow. And I've been talking about how Replit has been my mission, my passion for eight, nine years as a company, 15 years as a side project and a vision. and we're not trying to rapidly expand revenue while losing money in order to flip this company, to sell it.
36:05We've seen all these acquisitions or raised like the next big round. We're really trying to build a business for the long term. And Replit is made of all these different components. So we have costs, not just on AI, we have costs of traditional compute, CPUs, storage, databases, all of that stuff. So kind of to summarize, I've talked a lot about what was happening specifically in Replit. I don't know what's happening in Cursor. I think for sure that their situation is a little different because their dynamics is – I think they actually did raise prices. You should talk to them, but I think it's a little different dynamic than what happened in Replit.
36:49to summarize there is a concerning trend where token prices are not going down is that going to be the case for the future because that sucks because we want to be able to use more tokens to create more intelligence to be able to create better applications for users is that going to be the trend forever are we reaching a steady state in cloud for example will kind of reach that steady state. When you have a monopoly, there's no pricing pressure. But when you also have an oligopoly, they not intentionally without talking start colluding. Because it's like a market dynamic where it's like, if you don't lower a real price, I'm not going to lower my price.
37:31It's not in our incentive as a whole because we own 25 % each of the market. Okay. I do want to ask you about something that you didn't mention when you looked at the different factors for why prices might not be going down. There might be investor pressure. There might have been this equilibrium reached. Or is it possible that these models have just gotten so big and expensive to run that the fundamental economics of AI are just not working? So explain why. You can surmise the bigness of the models based on speed, token throughput. It's not perfect, but if you remember GPT 4.5, GPT 4.5 was an experimental model from OpenAI.
38:19It was the idea, let's train a trillion parameter dense model, meaning it is not sparse, meaning all the neurons are activated on every request. And it was so slow. It's really hard to run these things. The new models, even when they're big, they're sparse models. They're called MOE, mixture of experts. So in every request, there's a router layer that takes it to the expert part of the circuit in order to answer that question. So there are models with trillion parameters, but any given request is 32 billion active. And that's like a kind of small model. and what we're seeing based on speed and things like that is actually probably the models are getting more efficient.
39:06I mean, DeepSeek showed that the models are getting more efficient. And if DeepSeek open source was able to make it, you better believe that the labs are also getting more efficient. Okay. I do want to speak with you about DeepSeek and Kimi K2 and other Chinese models. Let's do that when we come back from the break right after this. Did you know your credit card points and miles can lose value to inflation? Credit card companies often reduce the redemption value of your points and miles. Now, imagine a credit card with rewards that can grow in value. With the Gemini credit card, you can earn Bitcoin or one of over 50 other cryptos instantly with no annual fee.
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40:18This content is not investment advice and trading crypto involves risk. The Gemini credit card may not be used to make gambling-related purchases. Shape the future of enterprise AI with Agency. A-G-N-T-C-Y. Now an open source Linux Foundation project, Agency is leading the way in establishing trusted identity and access management for the Internet of Agents, a collaboration layer that ensures AI agents can securely discover, connect, and work across any framework. With Agency, your organization gains open, standardized tools and seamless integration, including robust identity management to be able to identify, authenticate, and interact across any platform.
41:03Empowering you to deploy multi-agent systems with confidence, join industry leaders like Cisco, Dell Technologies, Google Cloud, Oracle, Red Hat, and 75-plus supporting companies to set the standard for secure, scalable AI infrastructure. Is your enterprise ready for the future of agentic AI? Visit agency.org to explore use cases now. That's A-G-N-T-C-Y dot O-R-G. And we're back here on Big Technology Podcast with I'm Jeff Massad, the CEO of Replit, talking about all things AI code, vibe coding. And now let's talk about these Chinese models. So this episode will air a couple of weeks after the emergence of Kimi K2.
41:43But we're talking about Kimi K2, which is another Chinese model. And of course, this DeepSeq moment was a big moment where we found out that this seeming small hedge fund in China with some GPUs was able to engineer a more efficient model. That story will be debated about what actually happened for a long time. But let me ask you one influence of DeepSeq question, and then we'll get into the others in Kimi K2. So you mentioned before the break that Western models have taken after DeepSeq. So do you think they learned what DeepSeek did and sort of put those new innovations into play in their own models?
42:22Or was that coming anyway? From what we've seen from the Twittersphere is that it seemed like there were some surprises because researchers just talk a lot. It seems like there were some fundamental innovations from the DeepSeek models that weren't known in the West. But have they implemented those now? And that's probably why we're getting more efficient models. Like, yes, I'm sure. Like, the models are getting more powerful without getting slower. All right. So tell me about Kimi K2. When Anthropic came out with Sonnet Quad 3.5, that was a fundamental shift in the industry where the models got a lot better at coding.
43:05and suddenly instead of making small snippets of change, Sonnet could generate entire files and enable things like Cursor Composer where it was a start of Vibe coding where you can put in a prompt and generate entire files and all of that or generate large edits. Then Sonnet 3.5v2 was the first model. It was a computer-use model. was the first model where you could sense that there's agentic, true agentic behavior. I don't know what they did. They cracked RL, whatever happened there. You can give a model a VM and it can give it a - Virtual machine. Virtual machine. You can give it an objective and it can slew the round in the virtual machine, look at the files, run some commands, and then write a program, test it, and then solve the problem.
44:01that experience, there's a benchmark called SWE bench, software engineering bench. And you start seeing the score going up dramatically. I don't know. I think we were at like 10 % last year. And now we're at like 70 % and 80%, 80%. World-class coding. The interesting thing about SWE bench is it's not just coding because there are other benchmarks that just do like the code generation. right? Sweetbench, I think the harder thing about it is the agentic workflow, is writing the code, testing it, running commands, finding files, understanding files. And this stuff was like a huge jump that happened with Sonnet 3.5v2, then 3.7, then 4.0.
44:51And they've, you know, kudos to Anthropic. They've been able to make, create a lead that hasn't been bridged by the other labs. Gemini is getting there on the agentic stuff, but I would say OpenAI kind of lagged behind. O3 has some interesting agentic capabilities, especially around deep research, but it hasn't been as good as the other models on this agentic stuff. I mean, they did some interesting stuff with Codex. I don't know if those models are in the API, but everyone is using Claude for the agentic coding experience. The interesting thing about Kimi K2, I would say, is they caught up not to Klotzon at 4.0, perhaps Klotzon at 3.7.
45:37At least that's the vibes right now. Before the other labs. Wow. Yeah, I think that's really underreported. Again, this is vibes. Everyone's trying to figure it out. But it looks like it has a really good sweet bench. It is doing 65 on sweet bench. Sonnet is 72. 72. If you do sampling, which is for every step you ask the model to generate n number of solutions, you can get up to 72%. It can be competitive with Sonnet. And this is with export controls? Yes. And I think in the paper, they talk about the solution is scaling reinforcement learning. We also saw that with Grok4. Grok4 spent as much on reinforcement learning as they spent on pre-training, which is unheard of.
46:29But that's an important point because with that big spend on reinforcement learning, Grok is a competitive model, but they spent billions, hundreds of millions on RL, which is this goal-setting form of training. And it's not like it's a new category. So it shows there are some limits. and XAI is an amazing team. And they've been able to achieve so much in so little time. But it's also well-known in the industry that they're computer inefficient. They're so compute rich that they're throwing computer at the problem in many ways. Yeah. So what is the significance that Kimi K2 is now as good as some of these anthropic models?
47:12A small research lab. I think the rumor is like the 200 people. Again, there's export controls as well. was able to figure out how to catch up to near state-of-the-art agentic coding models before big Western labs that are highly capitalized, a lot more researchers, was able to. And does that mean then that they can undercut them on price? So let's see. Right. Are you going to integrate Kimi K2? We're looking at it. We're looking at it. So far, we're impressed. so far we're very impressed so I mean look these things sometimes they overfit to certain things and I would say it requires a month from the entire community to really have consensus over whether the model is really great and similarly with Gawk 4 I think a lot of people are playing with it but my sense is that it is good enough and again the economics are so good that that you can expend more tokens to get more intelligence.
48:24So it is not at the frontier, but it is near frontier. But given that it's cheap and fast enough, you can spend more tokens. That creates some more interesting potential for us to create new capabilities in our platform because it is cheap and fast. How much cheaper is it than the Anthropic models? Man, I am bad at this, but I would say, I don't know, one-fourth maybe? Oh. Yeah. That's on their official API. Perhaps more even. I forgot. Maybe you can look it up after the show. We're going to have to – this show is going to come – it will come a couple weeks after we record, but we'll have to release this segment early because that's astonishing.
49:10One more question about Anthropic. I can vibe code and clot. I do it all the time. And they also have this cloud code product where people are writing prompts, getting code. Are they your competitor long-term or how do you see them on that front? Because that's the question is eventually do the labs just subsume everything else that's built on top of it? I think the question is for them, right? Like you should ask – I know you're going to talk to Dario. You should ask him the question. Listeners, viewers, this will air a week after Dario, but I'm about to after this go in and speak with him. So you might see this question a week earlier.
49:47Yeah. So look, we're committed to our relationship with Anthropic. They're a great company to work with. We have a great partnership. And it's not like we didn't anticipate them wanting to build products in addition to the models. Every model company is building products right now. The thing that they're going to have to manage is their pricing. If they're going to compete by undercutting everyone on price, they're going to destroy the ecosystem. I think Replit right now has the advantage of this platform that we built over eight years, that it's going to take a lot of blood, sweat, and tears to build, and also the user experience that is focused on that sort of non-technical user And we really care about this idea of empowerment.
50:44Right now, Cloud Code is used by developers and loved by developers. And I think they're competing head-to-head with Cursor, Windsurf, and those kind of products. Whether they're going to move into our space, again, you should ask them about that. But I think a more interesting question, how do they want to nurture the ecosystem versus just go and – because they can compete on price. They can steamroll everyone. Right. I mean, Cloud Code is – the max package is$200 a month, and you see developers getting thousands of dollars of API value out of that. This is not good for the ecosystem. You must notice this.
51:26Yeah, yeah. Not good for the ecosystem. I don't think so. Why? Because, again, you're competing on price, not how good the product is. And there's a price at which maybe the quality doesn't matter as much as how many tokens I'm getting, although Cloud Code is a really good product. But then Cursor, no matter how good they make the product, they're still going to be more expensive and a disadvantage. and people are like, well, I really like cursor, but I can get 10x more value out of cloud code. And so the marginal gain in product quality will not matter as much. Right. And that will destroy the ecosystem.
52:13Fascinating. I mean, I think that this question is just one small question or one version of a big question we're going to be asking as these AI models get bigger and better and more intelligent. So I want to spend the rest of our time talking about some philosophical questions, if that's okay with you. There's this idea that the AI research houses want to use the code that they generate to sort of – or these coding applications to speed up the development of the next model and compress the time it takes to get better models. People call it an intelligence explosion or things of that nature. Do you see that as feasible and is that something we should want?
52:55So you should think about what are the limiting factors to the next version of a model? What are the bottlenecks? Where does that innovation need to happen? I can think of a few areas. One is research. So this is algorithmic research, like figuring out the next algorithm, next improvement. in training algorithm, in inference algorithm, whatever it is. And then systems engineering. These training runs are massive. That requires a lot of interesting distributed systems engineering. Will AI coding help with AI research? On the margins, perhaps? Perhaps they can spin up Python notebooks faster. I don't think it's that impactful.
53:52The models can't do AI research, can't come up with ideas and test them really quickly. Will it help with distributed systems? Perhaps it is not as impactful right now on writing Rust code or C or Go, whatever, as it is on JavaScript and Python and higher-level languages. and like I said it requires a little more precision and better system design and that the bottleneck to really good distributed systems is design and not like the amount of number of codes you can generate which is more true on the product side you need to generate tons of CSS and JavaScript and try a lot of things and delete a lot of things and iterate and do A-B tests and all of that stuff so like volume of code is important there.
54:44I would say on the backend distributed systems, I don't think volumes of code is. So I'm reasoning in real time now. And I guess my answer would be, I don't think it's going to have anything more than, you know, marginal improvement on speed to the next model. All right. I guess that makes me rest a little easier then. By the way, just on a, you know, You speak with a lot of people in the AI industry. Of all the economic activity in the AI industry today, how much of it do you think is code? Just a rough guess. Someone actually made that slide that's been going around. I think it was something like 1.1 billion of ARRs in the AI coding and VIB coding space.
55:30Okay. So it's actually kind of small compared to the total revenue. Yeah. So Anthropik has$4 billion. Right. ARR. Yeah. $4 billion ARR. Let's say they also have their own products, their own coding products. I don't know. Let's say$1.5 billion off of that is AI coding. It's substantial, but it is not the entire thing. But then you have$10 billion of ARR on open AI side, and that's more consumer. Now, on the rush to artificial general intelligence, which we've talked a little bit about, do you think Silicon Valley is the one that should sort of possess this or be the one that controls it? I mean, it's an interesting place.
56:13There's a lot of kooky ideas here. And it seems like if this is possible, it's going to be something that's controlled by or owned by one or more of the labs here. Is that good? And assuming it'll happen and assuming one company will reach their first and have some kind of advantage or monopoly over AGI, which I'm not entirely sure I agree with this assumption. But if you want me to make this assumption and then answer the question, I'd be happy to. But I just want to get clear that - Yeah, let's make those assumptions. Okay. I know there's a lot of things that need to happen in order to get there.
56:50Yeah. I might have some fundamental disagreement with this assumption. Wait, talk through the disagreement. I don't think AGI is any point in time, for one. And I think there's going to be, right now, the distance between any lab is just an order of a few months. And I think that really matters. Between O1 Preview and DeepSeek was like two or three months. between, I mean, the biggest one was this Kimi K2 one that we just talked about that was like maybe nine months or something like that, but it's still sub one year. And so whomever reaches AGI first, they're not going to go into intelligence explosion and just like suddenly superintelligence gets born.
57:36Other labs will catch up really quickly and then there's going to be a lot of models. I don't think it's going to look that different from the ecosystem that we have today. And if you assume that AGI will actually have an impact on model development through research and speed of development, then everyone will get the benefit of that as well. And so actually you might get even more competition once you have AGI. So I don't think it's going to be a monolith. Okay, but if it is? Okay, if it is, would I want Silicon Valley, and I guess it's like a moral philosophical question I wouldn't want any human being to we're all fallible that's why markets work that's why that's how a human society evolved over time it is you know Darwinian evolution and free market capitalism it's all based on competition and the idea that one system would be this model controlled by one human being.
58:49We've seen disasters and massive human suffering happen when there's this top-down sort of Leviathan type thing, whether it is in Soviet Russia with all the deaths that happened there or in China or whatever. And oftentimes, like as I understand it, in the Soviet era, they had this kooky idea about evolution. I think what was it called? Lushenko, Lushenkoism or something like that? I'm not familiar, but I'd love to hear the explanation. Yeah, so basically they had, they thought that evolution is this bourgeois idea. You know, communism has this idea. It was like anything that's high class bourgeois is wrong.
59:40And so they have this ideological view on how evolution works or should work that led them to do agriculture in the wrong way and led to famine and that sort of thing. And so oftentimes they do kill people and cause mass suffering, mass poverty, even if they don't intend, even if like outside of the gulags and all the other oppressive, explicitly oppressive system, those systems are inefficient because they have these wrong ideas and there's no competitive pressure to have better ideas. And so that's fundamentally broken static system that doesn't improve like competitive systems. And I think if we have a super intelligent monolith controlled by a single company or single human being, it's bad.
1:00:38It's fundamentally really bad. I agree. All right. Last question for you. We're seeing a lot more AI love bots come out. Is that a good thing or a bad thing that people are going to fall in love with AI more often? It's a bad thing. Like a priori bad thing. Like the reason humanity grew and flourished and all of that is because we have babies. And anything that takes away from that, especially given the fertility rate is so low right now, will potentially lead to really massive problems, especially since capitalism is based on large middle-class consumerism. Like the current instantiation to have the economy work requires that, requires taxpayers to fund Social Security and like elder care and all of that.
1:01:41The welfare state is based on this large young population. And when that starts to collapse, you're going to have massive instability in these systems. So even if humanity doesn't go to an extent like Elon would say, although Elon is the first person to create a really interesting mass market companion, I think, right now. Interesting is a fun word for it. It looks like it's really compelling. I see people right now talking about it on X so much. It's got some work. Yeah. But these type of things are going to definitely become real partners to people. people when this technology has been bad or hardly workable have gotten married to them right before llms so it's going to happen again and in greater numbers hey the question is i wrote this uh i used to do like more creative creative writing um i i wrote this uh this uh essay on the hyper real.
1:02:47So I think it is like French post-modernist theorists like Bolliard wrote about this concept of the hyper real. And the idea is like we have reality like you and I are interacting right now. And then you have media created realities. and the reason sometimes it is hyper real, it is more intense than reality itself and more enticing than reality itself. So, uh, you know, even in real things, you know, for example, um, when you, when you get a, when you eat like a, I don't know, a Twinkie or something like that, like fatty, salty, sweetie, kind of a snack, it is like, it is not like a piece of chicken or beef or whatever, it is this hyper real thing.
1:03:39It hyper engages your senses and it makes you addicted to it. And similarly, social media is hyper real in a sense that I can go there and get a lot of social interaction, tweet something, get hundreds of likes. And it's much easier than going out in the wild and finding a hundred people that could like me. And so we have these technologies that are, and the market around it that is bootstrapped to make us addicted because there's so much more enticing and low effort than the reality that we know and experience day to day. And I think that is a huge danger for the existence and evolution and longevity of human civilization.
1:04:38and I think it is I talked about how good free markets are how important, how competition is important this is one thing that capitalism is so adversarial to humans at and so I don't have a solution for it I think in the past the solution was religion for example in Islam you can't depict humans or animals in art That's why in Islam, the art became more geometric. And if you go visit the mosques or whatever, they have all this geometry or calligraphy that's really interesting. And I think part of the idea there is, I think, the hyper real. Like if the ultimate expression of something so enticing is a virtual being like we're seeing right now.
1:05:36And I'm not saying Islam had the foresight or whatever, but I think religions used to have this built-in mechanism to protect against these predatory consumer products. And I wouldn't know how to solve it in the future, but perhaps it is potentially societal, maybe governmental. I'm always kind of skeptical of that or religious kind of protection. We're going to need something. Yeah. So Lord help us. I'm Judd. Great to see you. Thanks so much for coming on the show. My pleasure. All right, everybody. Thank you so much for listening and watching. We'll be back on Friday to break down the week's news.
1:06:19Until then, we'll see you next time on Big Technology Podcast.
1:06:36You
From the publisher
Amjad Masad is the CEO of Replit. Masad joins Big Technology podcast for a frank discussion about vibe coding, or building software via prompt. We discuss all the use cases, whether anyone can do it or whether it's just a tool for already-technical builders, whether vibe coding replaces saas, and what the role of the engineer becomes in the future. Stay tuned for the second half where we discuss whether the AI coding business is sustainable given the costs of delivering the technology.
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