In short
Notes on BiggerPockets Real Estate Podcast - Episode: 10 Things We Wish We Knew Before Buying a Rental Property
Episode Overview
- Hosts: Dave Meyer and Henry Washington
- Main Objective: Share ten critical insights for aspiring real estate investors to avoid common pitfalls and accelerate their path to financial freedom through rental properties.
Key Concepts & Discussions
- Goals Dictate Strategy
- Key Insight: Investors should establish clear financial goals before selecting a strategy (e.g., flipping vs. rental) to ensure alignment with lifestyle and income needs.
- Discussion: Many beginners mistakenly let their investment strategy dictate their goals rather than the reverse, leading to misaligned efforts.
- Real Estate as Entrepreneurship
- Key Insight: Real estate investing should be viewed as running a business rather than pure investing.
- Discussion: Investors must be proactive, strategizing and managing their properties like entrepreneurs, or risk ineffective returns.
- Risk Management in Real Estate
- Key Insight: The fear of going broke is often unfounded, especially when starting with single-family homes.
- Discussion: Following basic principles (buying in demand areas, managing finances) greatly reduces bankruptcy risk.
- Personal Investment Care
- Key Insight: No one will care about your properties as much as you do.
- Discussion: Even with hired help, ultimate responsibility lies with the investor to ensure optimal management and performance.
- Importance of Understanding Construction
- Key Insight: A solid grasp of construction processes can save investors from costly mistakes.
- Discussion: Many investors underestimate the significance of budgeting for renovations, leading to financial mishaps.
- Quality over Quantity
- Key Insight: The number of properties (door count) is less important than the quality and performance of each property.
- Discussion: Focus on building a streamlined portfolio of well-performing assets rather than accumulating properties for prestige.
- Treat Properties as a Business
- Key Insight: Approach rental properties with the same care and planning as a flipping business.
- Discussion: Fill vacancies quickly by understanding tenant needs and creating a desirable rental environment.
- Time Flies in Real Estate Investing
- Key Insight: The decade it takes to achieve financial freedom can pass quickly and is filled with valuable experiences.
- Discussion: Consistency and incremental improvements lead to significant long-term gains in real estate.
- Evolving Goals
- Key Insight: Investors' goals may shift over time, and it's essential to reassess them regularly.
- Discussion: Life changes can influence investment strategies; flexibility in goals can lead to better alignment with personal circumstances.
- Buy the Best Asset You Can Afford
- Key Insight: When uncertain, prioritize acquiring high-quality assets over questionable, lower-priced properties.
- Discussion: Good location and potential future value are paramount; a quality asset will outperform over time.
Final Thoughts
- The hosts encourage listeners to start their investing journey with these principles in mind, emphasizing the importance of setting realistic goals, understanding the business aspects of real estate, and making informed purchasing decisions.
Additional Resources
- For more insights, listeners are directed to the BiggerPockets website and encouraged to engage with the community for further learning and networking opportunities.
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This markdown file summarizes the episode's key points, outlining essential lessons for aspiring real estate investors, alongside practical advice to navigate the complexities of the property market effectively.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOGoals Should Dictate Your Strategy
0:45 to 3:50
Understanding how your goals shape your real estate investment strategy.
“a long time to learn the principles to grow a successful business.”
You Are an Entrepreneur, Not Just an Investor
3:50 to 7:20
Real estate investing is an entrepreneurial venture requiring active involvement.
“Everyone wants to jump in and I get that sentiment.”
The Safety of Single Family Homes
7:20 to 11:20
Exploring why investing in single-family homes is less risky than perceived.
“You get to choose what to buy, where to buy, how to buy it, how much to spend, who gets to live in it, what kind of finishes you put in it.”
No One Cares as Much as You Do
11:20 to 11:30
Understanding the importance of personal investment in your properties.
“Number four is no one will ever care as much as you do.”
The Importance of Personal Commitment
15:39 to 17:38
Understanding that no one cares about your investments as much as you do.
“Dave says no one's going to care as much as you.”
Learning the Construction Process
17:38 to 21:46
The significance of understanding construction before investing.
“And if that common goal suits your business needs, then you can trust in that because you're right.”
Efficiency Over Door Count
21:46 to 24:49
Why focusing on efficiency is more important than the number of doors owned.
“I think that is the most important thing.”
Treat Properties as a Business
24:49 to 28:00
How to properly manage rental properties by treating them like a business.
“I own, I have a triplex I've owned for 10 or 12 years now.”
Understanding Tenant Needs
28:00 to 30:00
Learn about the importance of understanding what tenants want in a rental property.
“You have to put yourself in the shoes of your customer and your customer is a tenant.”
Lessons on Time in Real Estate
33:30 to 36:40
Understand how the passage of time affects real estate investments and goals.
“Tired of traditional lenders holding you back?”
Show all 14 chapters
Adapting Goals in Real Estate
36:40 to 41:50
Explore the importance of evolving your goals as circumstances change in life.
“So I'm curious your opinion, but for me, it's like, oh, you, I've been doing this for 16 years, but I work full time.”
Choosing Quality Assets Wisely
41:50 to 42:06
Learn the significance of investing in high-quality properties for long-term success.
“Number 10 is something I really wish I knew.”
Choosing the Right Real Estate Strategy
42:06 to 44:34
Learn about strategies for selecting quality rental properties for long-term success.
“Short term rentals, long term rentals, midterm, whatever you're going to do.”
The Importance of Location and Quality
44:34 to 45:20
Understand why location and property quality are crucial for real estate investments.
“And yes, people make a ton of money buying cheap houses, but there are lots of intricacies and risks involved with that.”
Transcript
Automatic transcript. May contain errors.0:00David Greene:The biggest risk in real estate isn't buying the wrong property. It's never buying at all. The perfect rental property, it does not exist. And waiting to find it is costing you thousands of dollars per month. Most beginners spend months or even years stuck in analysis paralysis. They're waiting for the perfect deal, the perfect time, or the perfect market. Meanwhile, they're missing out on years of appreciation and cashflow. But right now, we're going to tell you the 10 things we wish people had told us before we bought our first rental properties so you can stop overthinking and start building wealth.
0:34David Greene:If you're watching this video, you're probably anxious about pulling the trigger. You're worried about making a mistake, buying the wrong house, or losing money. I've bought dozens of rental properties I've been investing for 16 years, and it took me a long time to learn the principles to grow a successful business. But you don't have to wait. Here are 10 things about rental property investing we wish we knew before we got started.
1:03David Greene:Welcome to BiggerPockets. I'm Dave Meyer. He's Henry Washington. So Henry, start us off. What is the number one thing you wish you knew before you bought your first rental?
1:13Brandon Turner:The number one thing I wish I knew was that goals should dictate your strategy, not your strategy dictating your goals.
1:19David Greene:Yes.
1:20Brandon Turner:Yes. Thank you. I hear all the time from investors, I want to be a house flipper or I want to be a landlord or I want to operate short term rentals. But why? But yeah, but why? All of those things are exit strategies. They're ways to monetize your real estate deal. But the way that that money comes in may not actually fit your goals. And so getting started, I know it sounds cliche, but having your goals clearly lined out in your head should help you pick the strategy or the exit strategy that you use. because your goals should be a function of how much money you want to make and in what time frame you want to make that money in.
1:58Brandon Turner:And not every strategy is going to fit a particular set of goals. So if you're somebody who's saying, I don't need cash flow now, I need to supplement retirement, I need cash flow later. Well, you're probably looking at some strategy that involves you buying established good assets in parts of a community where there's going to be appreciation. You may not get the best dealer cash flow now, but in 10 to 15 years, 20 years, those things could be close to paid off and you'll have great assets. But if you're somebody who's like, I need large sums of money in short periods of time, you may need to look at flipping a house, right?
2:35Brandon Turner:And then you look at where in the country can you do that strategy? I think people do this backwards all the time. They say, I want to buy cash flowing assets in a cash flowing market, but I don't have any money and they need money sooner than later, well, then you probably don't need to go buy houses in Cleveland. You probably need to look at Flipping House, maybe where you live.
2:53David Greene:For me, at least, real estate is a means to an end. And if you don't know what the end is, how are you going to figure out what the means are? There are probably some people out there who invest in real estate because they just love real estate. I like real estate, but what I love is the stuff that real estate gets me, the financial freedom, the time freedom, that kind of stuff. That's my actual goal. My goal is not to own 10 houses. My goal is to have more flexibility, to have more time with my family, to do the things that I love. And so I choose real estate investing strategies that support that.
3:26David Greene:That's why I don't flip houses because it would be the opposite of what I want because it's too time intensive for me given where I am in my life.
3:33Brandon Turner:Absolutely. You're right. If you're looking for freedom, the strategy you may pick can be very labor intensive, even though it might hit your financial goals. You need to think about your lifestyle as a part of your goals as well. Or else you just build yourself a job where you're working more hours in your real estate business than you are in your day job anyway.
3:50David Greene:100%. Everyone wants to jump in and I get that sentiment. You should be excited about this. It's fun and it's empowering, but take a minute, take an hour and just think about exactly where you want to be. And I promise you every decision you make for the rest of your investing career will be easier if you just think about this upfront.
4:09Brandon Turner:If you take your goals, once you have them, take them, write them down and stick them where you can see them often. Like I have sticky notes with my goals on it. They were all over my shower when I first got started. But what happens as an investor - You have sticky notes in your shower? Oh yeah, it's awesome. Does that work? That's my best ideas. I can't lose a good idea because I'm taking a shower. I got to write it down. Your wife must hate you. But seriously, stick them everywhere. Because one thing that happens as an entrepreneur or as a busy person in general is you get decision fatigue.
4:37Brandon Turner:And then you sit here spending so much time thinking through something. And it's really easy to just look at your goals and say, okay, is the decision I'm trying to make aligning me to my goals? If the answer is yes, then it helps you make that decision. If the answer is no, you can literally forget about it. So it's like your North Star, treat it as such. Put it where you can see it, use it to guide your decisions. Dave, what you got for number two?
4:58David Greene:Number two is you are an entrepreneur, not an investor. I know this is going to make people mad, but I know people are going to get mad. Real estate investing is not pure investing. It's not opening up Robinhood and buying stock or cryptocurrency. You are starting a business. This is entrepreneurship and you have to treat it as such. You have to work. And that is just an inevitability of real estate investing. Maybe one day you do what I do now, which is mostly passive investing. It's still work. I still spend time on my business every single week. It's not a lot of time, but it is still time.
5:37David Greene:It is not actually passive. And I think for people who are starting out this idea that you're an investor and you're just investing just means putting money in someone else's business. That's not what you're doing. You're putting money in your own business. And even though we call it real estate investing, I think it really helps to think of yourself as a small business person, as an entrepreneur, and that puts you in the right mindset to do what it takes. This isn't passive. You have to go out and do the stuff to make yourself successful.
6:07Brandon Turner:Investing in real estate involves you having a customer, an end client, and you have to provide them a customer service. You have to provide them the product or service you're promising to provide them. And then you also have to do what most business people do in businesses outside of real estate, which is strategically plan your business. And that's not something that you think about when you're first getting started.
6:26David Greene:Which is true about your goals. Like if I go out and buy Tesla stock, I don't have a goal for my stock. You know, like you are planning. Yeah, exactly. This is a good goal. But yeah, like this is the reality of it. But it's also the opportunity and the cool part about it. You are not passive. People knock on real estate. They're like, it's not passive. Well, that also means you have an opportunity to turn into anything you want it to be. You can create and craft a business that supports your lifestyle, that highlights the things that you're good at, that avoids the thing you don't like doing. That's what's so cool about it is that you get to design the business that gets you the lifestyle that you want.
7:05Brandon Turner:And the not passive part, the active part is actually what helps you mitigate the risk. When you're working in stocks and crypto, you don't control the decisions these companies make once you buy the stock. But in real estate, you control a lot of the levers. You get to choose what to buy, where to buy, how to buy it, how much to spend, who gets to live in it, what kind of finishes you put in it. You control the risk levers, but that control comes at a cost. It comes at a cost of time. You are investing and betting on yourself instead of someone else.
7:34David Greene:Absolutely. All right. So that's number two of the 10 things we wish we knew before we bought our first rental properties. Henry, what's number three? Number three is you're not going to go
7:43Brandon Turner:broke on a single family home. Look, real estate is scary, right? You're buying an asset. Most people's largest expense of their life is buying their home, right? And now you're doing this like as a sport, right? Like it's a business for you, right? Now you're doing something that people wait their whole lives to be able to do. They save up all this cash. Like I get how scary and overwhelming it can be. And also, yes, you're borrowing money. You're leveraging to buy this asset. That's also scary because if you screw up now you're in debt, right? So it's this scary thought of like, I don't want to put myself in financial ruin, right?
8:22Brandon Turner:That's the, at the end of the day, that's what people are really scared of when they're first getting started. But that's what I love about being able to buy single family homes. Now I get it. Single family homes are very expensive in certain markets and not as expensive in other markets. But if you follow basic real estate principles, which is buy at a discount, buy in an area that people have a desire to live in, buy a property that's in demand, you protect yourself pretty heavily. And can you make a bad decision that's going to cost you some money? Sure. Can you make a bad decision on picking a contractor that's going to hurt your business?
8:57Brandon Turner:Sure. But the likelihood of you going completely bankrupt when you're starting out with the three bed, two bath, single family home in a great neighborhood is probably pretty low. I'm not saying go buy a bad deal. And I'm not saying just go buy anything. What I am saying is to check yourself when you're feeling that fear of like, man, should I do this? You get to control some of these levers. So if you're scared, start small, start with a smaller single family home in a neighborhood where you know people like to live in a place where you know that the market is appreciating with a mortgage that you can afford, right?
9:34Brandon Turner:And plan for the worst case scenario. If I buy this asset and I don't rent it for what I want? Can I sell it or can I rent it? And can I cover the overage if it doesn't work out? And if the answer to those questions are yes, you're going to be fine.
9:48David Greene:I think a lot of people maybe around our age grew up through 2008. Feels like housing and real estate is super volatile and risky. But actually, when you look at it, the risk of going to zero is extremely small. I'm not going to get into it because you're going to make fun of me, but I actually calculated the risk of it. It's very... Of course you did. I did. It's in my book. But it's way lower than stocks or anything else. And I think that's, I find that comforting. Yeah. Because you lose a little money if you sell it and buy it in an inopportune time. Of course, there's risk in real estate investing, but especially with single family home, the demand is extremely high.
10:30David Greene:The risk that you're going to lose it all is extremely low. And I personally find that comforting because as we talked about, this is entrepreneurship, the risk of going to zero in other businesses is very high. You start a restaurant, you start a store, a failure rate is super high. Real estate's actually pretty forgiving, you know, and it doesn't feel that way because it's capital intensive, but when you actually look at it, it's pretty forgiving.
10:55Brandon Turner:I was talking to an investor when they were first getting started and they were like, I'm so scared. I don't know if I should buy this duplex. Yada, yada, yada. And I was like, I mean, it's a duplex in Northwest Arkansas. Like in five years, you'll look like a genius. Yeah. Just buy the duplex. Yeah. Like in real estate, you don't really lose until you sell at an inopportune time. So your goal is to figure out, can I afford to hold this if it gets bad? And if you can, you will look brilliant in five to 10 years. Just buy the asset. Yep. A hundred percent. Okay, Dave, what's number four?
11:25David Greene:Number four is no one will ever care as much as you do.
11:29Brandon Turner:You're right. No one will care as much as you do. And we'll hear about that when we get back from this break. As a real estate investor, the last thing I want to do or have time for is to play accountant, banker and debt collector. But that's what I end up doing every weekend, flipping between a bunch of bank apps, bank statements and receipts, trying to sort it all out by property and figure out who's late on rent. But then I found Baseline and it takes all that off my plate. It's BiggerPockets' official banking platform that automatically sorts all my transactions, matches receipts, and collects rent for every property.
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12:21David Greene:Did you know your house gets bored when you leave? I can't actually prove that, but it probably misses out on the action, the footsteps, the late night fridge raids. Yeah, when you're gone, your place is basically on unpaid leave. It's sitting there in the dark thinking, I could be contributing right now. Your side room wants a side hustle. Even your Wi-Fi is like, we could be networking. You're on vacation, spending money like it's a sport, while your staircase at home is fully capable of sending your income upwards. Here's the twist. You can go on a trip and actually earn money. Airbnb makes that possible with the co-host network.
13:01David Greene:If you're away for a while or have a secondary property, you can hire a vetted local co-host with real hosting experience to handle it all. A co-host can handle guest communications. It can manage reservations and keep things running smoothly so you don't have to check your phone between beach days. That means less stress and more time enjoying your trip. You can relax knowing guests are taken care of and your place is in good hands. You travel, your house works, everyone wins. If you're ready to host but could use some help, find a co-host at airbnb.com slash host. Running your real estate business doesn't have to feel like juggling five different tools, and the tools are blades or flaming torches.
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14:16David Greene:What actually matters is what you keep after taxes, and that's where multifamily real estate quietly stands out. With built-in advantages like depreciation, the right deals can generate steady cash flow while reducing the tax drag. BAM Capital structures its multifamily investments around those fundamentals, pairing tax efficiency with disciplined operators and a long-term approach. This isn't about chasing hype or guessing market timing. It's about building durable, tax-aware wealth over time. Learn more at biggerpockets.com slash BAM. Here's why savvy real estate investors are obsessed with bonus depreciation.
14:52David Greene:It lets you take that rental property or commercial building you own and depreciate most of the cost against your income, legally 100 % IRS compliant. That's instant cash flow improvement. Cost Segregation Guys is the number one firm nationwide specializing in identifying these faster depreciating assets in your property. They've completed tens of thousands of studies across all 50 states from remote cabins to apartment complexes. So if you own investment property, this is a no brainer. So visit costsegregationguys.com slash BP for your free proposal and find out how much you could save this tax season.
15:32Brandon Turner:All right, we're back on the BiggerPockets podcast and we're talking about things we wish we knew before we got started investing. Dave says no one's going to care as much as you.
15:41David Greene:That's right. This is actually one of the best pieces of advice I got before I got into real estate investing, but I didn't apply it to real estate investing. I've started a bunch of businesses. I've been pretty entrepreneurial my whole life. And I had started a tech company and I was meeting with this advisor and I was basically just complaining about how a business partner of mine and a vendor I was working with, and they just weren't putting in the hustle that I was putting in. And he was like, you're the founder of the business. No one is ever going to care as much as you. It doesn't matter what you pay them, how much you talk to them, how well you treat them.
16:15David Greene:It's your business and no one is ever going to care. And since then, I've sort of developed this like mental model of like every degree of separation you get from you. People just care less and less and you have to hold on tighter and tighter. So if you have a team, a great agent, property manager, they're going to care. but they still don't care as much as you. And then if they sub something out to someone else, they're not going to care that much. And if they sub it out, they're not going to care that much. And ultimately, I think the lesson is the buck stops with you. Like that is ultimately what you have to accept if you're going to get into this business is that you can hire people.
16:53David Greene:They might be well-intentioned, but they have other things going on in their life. And it's up to you to keep the business on track. And if you're not willing to do that, it's probably not the right business for you.
17:03Brandon Turner:I learned a very similar lesson from my property manager. And I basically said the same thing to him. It's like, I don't want to turn over my properties to property management because you're not going to care about my properties as much as I am. And he said the same thing. He was like, you're right. I am not going to care, but I am well positioned to be more efficient than you in operating these. And so I found trust in knowing that this guy is going to operate my properties as efficiently as possible because that's what he takes pride in. And no, he's not going to care about as much as I am, but the efficiency is what was important there.
Read the full transcript
17:37Brandon Turner:So find people who you want to work with, who have a common goal with you. And if that common goal suits your business needs, then you can trust in that because you're right. They're not going to care as much as you do.
17:49David Greene:Yeah. I think property management is kind of like the perfect example. I've fired property managers and most of them started great. And I don't think they were bad business people, their business just like went in a different direction than mine. And they were prioritizing different things. And it was my responsibility to say, you know what, this, this relationship is no longer mutually beneficial. And we got to part ways. And it's like, I don't hold it against them. It's just, it's my job as the entrepreneur to say like, you know, I'm doing what's best for my business. You're clearly doing what's best for your business.
18:23David Greene:And you just have to think about it that way. It's not nefarious. People aren't like trying to screw you over most of the time they're just trying to do what's best for them and no two people no two businesses are ever going to be perfectly aligned along the same path agreed all right henry what is the fifth thing you wish you knew before you bought your first rental this
18:41Brandon Turner:one is i wish i understood the construction process a little better before getting into my first deal when you study real estate investing listening to podcasts uh reading books you hear about you got to know how to find deals. You hear about, you got to know how to find the money for those deals. You hear about, you got to know how to select the right tenants. Like you hear about all the things in the process. You hear very little about construction or understanding the construction process of the background. And I remember after closing on a series of duplexes, we were evaluating contractors and one of the contractors showed up to look at the job and he was like, I don't want this job.
19:23Brandon Turner:Like this was a big waste of my time. He's kind of fussy with me about it. And he basically said, you should just do scopes of work and send those out so that we can see what's going on, the size of the price. Cause, and he told me, he's like, some jobs are going to be too big for some people. Some jobs are going to be too small for some people. But if you, if you approach it this way, you're not going to waste my time or waste other people's time. And A, I had no idea to think like that. And B, I really didn't understand how big the job was. I was asking him to do. And a lot of new investors end up losing money on deals, not because they bought the worst deal.
19:57Brandon Turner:It's because they didn't budget properly on their renovation. They end up overspending and you get in a tough situation. So understanding more about construction, how to do scopes of work, what an actual rehab is going to cost you, like spending the time to learn those things, I think would be a value to you prior to doing the first deal.
20:14David Greene:I think probably my biggest regret as a real estate investor is my weakness in understanding construction. It took me, I mean, I've said it on the podcast, I think in 2024, I made a goal 14 years into real estate investing to learn construction better. And I've done rehabs on pretty much every project I've ever bought, but I'm just not that good at it. I don't understand it that well. And I actually think in my experience, it's not as much losing money on deals. It's avoiding deals that I could have made money on because I was like, this is too big of a project for me. And I didn't want to take on really big rehabs.
20:53And so in 2024, I was like, my goal next couple of years is to get better at this.
20:57David Greene:And I've been lucky, you know, working and doing some flips. At first I did passively and started to learn it. Then I invested and started getting in on the planning process a little bit more. And I did that in sequential steps before actually doing my own. and I found it super helpful. It's honestly not that hard. There's just moving pieces. And I think just understanding what I would call the order of operations was what I needed to understand. It's like, when do you do each thing? What's like basically a checklist in your mind of things that you need to do? And once you do that, it's not that hard.
21:29David Greene:Value add just is the most reliable way to make money in real estate these days. So getting comfortable with some level of construction, it doesn't need to be structural, big lifts, but getting comfortable with it and just ripping the bandaid off is something I wish I did way, way earlier in my career. All right. Number six, Dave, what you got for it? Door count doesn't matter. I know people get mad about that. Efficiency does. I think that is the most important thing. I joined BiggerPockets in 2016 as an employee and everyone's just talking about how many doors you have. It's your badge of honor.
22:04David Greene:I know. It's like you go into any meetup, people are asking how many doors you have. I think it's not only just like an ego thing for people. I think it's actually counterproductive and hurts people's effectiveness as real estate investors. Because first and foremost, depending on what your goals are, as we started this conversation and having a lot of doors might not be your goal. At this point in my career, my goal is to have fewer and fewer doors and to have more and more passive income, whether that means investing passively, doing lending, or just owning a couple of paid off properties. Like those are the things that I prioritize, not scaling more and more.
22:38David Greene:But the reason I really, this drives me nuts is because someone may come up to you and have 50 doors and they're 50 terrible doors. Like it is not a measure of success to buy assets. It's a measure of success is buying performing assets. So I would rather brag to people about what my return on equity is. To me, your efficiency as an investor is a much more important metric to hold yourself accountable to. How good are you at this? That's what ROI or return on equity measures. Door count is like, you can just go out and buy stuff.
23:15Brandon Turner:And it matters what kind of assets you buy. It matters what your strategy is because you could buy an asset tomorrow that doesn't produce a great return. But the goal for that asset could be to provide you the kind of return you're looking for in 10 to 15 years. This isn't a short term game and it's not the same for everybody. So measuring somebody's success based on the amount of doors that they own literally means nothing. It's it's it's and I like what you said about measuring the efficiency, the return on equity. Like that's a big that is a good measure of are you getting the return on the money that you put into the business?
23:53Brandon Turner:Because you and I talked about this on an on an episode recently. Like you can go pay cash for a house and it cash flows. That doesn't mean that it was a good deal. It doesn't mean that you're getting a great cash on cash return or a great return on equity. Just paying cash means nothing. It's about what are you getting in exchange for the money you had to put into the deal?
24:12David Greene:You have to think really carefully about what you're holding yourself accountable to. And if my goal personally was to go out and just get to 50 or 100 or 200 doors, I could go do that. I'll go buy bad multifamilies and I'll get to my goal. But my goal is time freedom. And so I hold myself accountable to that instead of the number of doors.
24:36Brandon Turner:And honestly, don't you envy somebody who has like five to 10 paid off properties and is living a great life more so than the guy who owns 3 ,000 units and is stressed out?
24:49David Greene:A hundred percent. I was looking at this the other day. I own, I have a triplex I've owned for 10 or 12 years now. That one property I think makes me$4 ,500 a month in cash flow. It's not even paid off. When that's paid off, it's going to be eight grand a month. I need three of them. Like what else do you need? Right, absolutely. So I just think it's silly. What you should be holding yourself accountable is like, are you working towards your goals? And figure out what your goal is and make a metric that matters to you, not this metric that other people think are important. All right, we've done six of our 10 things that we wish we knew before we bought our first rental property.
25:32David Greene:What's seven?
25:33Brandon Turner:Number seven is to treat your properties, especially your rental properties, like a business. And what I mean by that is when I was getting started, I wanted to find good deals, buy good deals, rent those good deals out. Right. But I didn't think about. You didn't want to operate it. It's not just operating it. Yeah. It's more about like rental properties are a business, like flipping a house is a business. Like if you tell somebody that they're going to flip a house, they're thinking about what finishes to put in it they're thinking about that end customer and how they can add value to it in a way that that end customer will want but for some reason with rental properties people just don't think about that they think i want to get a property i'll just clean it and we'll throw it out there and somebody will come and live in it and in some markets maybe that's true but i think i had to learn like you need to think about your rental properties in the same way that you think about a flipping business who are the people that are come and live there?
26:28Brandon Turner:What kind of amenities do they want? How can I add value to this in a way that those people are going to want? Because vacancies kill rentals. And if your property looks just like everybody else's property, it doesn't stand out. There's no guarantee somebody's going to want to rent yours over somebody else's. But if you add the right amenities, if you think through who your end customer is, and if you position your property in a way that stands out, you get your properties rented faster and saving in vacancy is literally putting more cashflow in your pocket. So think about your rental properties and marketing your rental properties, just like you would think about your flips.
27:02David Greene:I don't know if you get this question, but, you know, speak at meetups and stuff. People always ask this question. Like I have this property, it's sitting on the market vacant. Do you have any advice? Yeah. Have a better product. Like your product's not good enough. Like it's just not competitive. Like you have to think about it in the same way that, you know, if a coffee shop's competing against another coffee shop, like what's the value proposition? What's the difference between your coffee shop? Are you competing on value? Are you competing on quality? Are you competing on convenience? Like think about it in a way, if you were a tenant, everyone listening to this probably at one point in their life has rented a property.
27:39David Greene:What were the things that were going through your head when you were deciding which one to rent? I want to buy the cheapest place I can afford. I really want to be close to the store. I need two bathrooms like what are you how are you going to differentiate yourself and that shouldn't be after you buy your property by the way yes this is something you absolutely need to think
28:02Brandon Turner:about it's probably the first thing I think about it into your deal to pay for the things that you
28:06David Greene:need to do appropriately 100 % like how many times you walk into a rental it's a tutu and you walk in and you're like the layout doesn't work like they're people are going to walk into this and be like, I don't like it. It doesn't make sense for my life. You got to avoid those deals. You have to put yourself in the shoes of your customer and your customer is a tenant.
28:24Brandon Turner:And then as a bonus to this one, in terms of operating your rental business, like a business is having some sort of system to help you track tenants and track collecting rents. Because when I got my first rental property, I don't, they could have paid me in a sack of pennies. Like I was like, somebody wants to pay me to live here, give it to me. I did that for 10 years.
28:46David Greene:Give it to me. I would lose checks and I'd have to be like, uh, can you, can you write me that check? I had a little old lady had to write me another check. I did that too.
28:57Brandon Turner:Little old lady was like, are you, do you know what you're doing? Oh man, I'm figuring it out lady. But once I used the property management system and it just collected everything for me, it saved me driving around town and taking things to the bank. And it doesn't seem like a big deal now because you're just so excited to have somebody pay you. But I promise you, the sooner you do that, the easier your life gets.
29:18David Greene:Well, I think those things go together because treating your tenants like a customer is not just about you. It's about their experience as a tenant. And if you're more organized, I think that's what ultimately got me to be more professional. It's like not because I couldn't handle it. It's like, I'm not doing a good job for my tenants if I'm losing their checks, right? Or if you forget about a maintenance request or, you know, you don't follow up on a lease renewal proactively that you should have just had software ping you about.
29:47Brandon Turner:Because you don't want your tenants to hit you with the Uno reverse card and be like, I gave you the check. You didn't get it already? And you're like, did you? I have no idea. So yeah, totally agree. All right, we're going to get into number eight on our list of things we wish we knew before we started real estate investing right after the break.
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34:08Brandon Turner:All right, we're back talking about things we wish we knew before we started investing in real estate. Dave, what's number eight?
34:15David Greene:Number eight is that the 10 years it takes for the average person to achieve financial freedom, it goes really fast. And it's kind of fun, right? I mean, I mean, I started doing this 16 years ago now, and I didn't really know what my goal was when I was first starting. But like, all of a sudden, I'm 15 years into this. I have made a lot of friends. I've had a good time. I've built a portfolio. And I honestly have been more financially successful than I ever dreamed that I would have been when I started. And I think the reason is because I just took it a deal at a time. I kind of knew like sort of what I wanted to do, but I just, you know, worked hard every day and kept going after it and did other stuff and had fun and enjoyed my life and didn't get too crazy about any particular deal or anyone, you know, losing 500 bucks.
35:05David Greene:And it went fast and it's been fun.
35:07Brandon Turner:Yes, the time does seem to go quicker. But what I like about this strategy and what I think people who haven't started yet need to hear about this particular thing I wish I knew before is when I look back at my portfolio, the deals that have the most equity, the deals that have the most cash flow, the deals that give me the most flexibility in terms of being able to leverage and do more real estate are all the deals I bought in my first couple of years. And that's not because I just bought the best deals in my first couple of years. It's that I bought them in the longest period of time. Real estate compounds over years.
35:45Brandon Turner:Your value goes up. Your equity goes up. Your debt gets paid down by your tenants. And the longer you hold the asset, the more typically financially beneficial it gets to be. And you start to see some of that after about five years in the space. because when you're buying a property after five years in and you're looking at the performance of your property that you bought in year one or year two, you're like, man, how do I do more of that? Yeah, exactly. Well, you're actually doing it. You wait. Yeah. You just need to wait. Yeah, 100%. And so what I'm saying and what I hope people hear from this lesson is that you just need to get started.
36:18Brandon Turner:You need to buy smart, use the fundamentals, and you'll look back in five years and think, man, I'm so much closer to that financial freedom than I thought I was when I'm looking at the performance of these assets because real estate truly is a long-term game. 10 years sounds like a long time, but I promise you it goes fast and there is a lot of upside along the way.
36:39David Greene:Well, this might be different for you than for me. So I'm curious your opinion, but for me, it's like, oh, you, I've been doing this for 16 years, but I work full time. And like the energy I've had to put into real estate comes in bursts. You know, I'll buy a new deal. It takes couple months to stabilize something. And then it's like pretty chill for a while. And so like, that's why it's always gone quickly for me. Cause I'm not grinding on real estate every day. You know, I work at bigger pockets, but I'm curious how you feel about that.
37:07Brandon Turner:I mean, I am full time in the business, right. And I look at my business in kind of two separate windows as a flipper. There's one thing, and that is much more active and on a day-to-day basis, but my rental properties, I don't think much about. My property manager handles most everything. And then I get to look at my P &L at the end of the year and be like, oh, look it, I have a lot of equity over there. And so I think about it in separate veins. So if you're a buy and hold investor, the power is in the hold. Yeah, I mean, if I think about the total amount of time
37:38David Greene:I've spent on my portfolio, like it's not like eight hours a day for 15. I don't know what it would be, but it would probably be more like a year of work or two years of work. Minutes a day. Yeah, exactly. Exactly. It's like minutes a day. I will calculate that.
37:53Brandon Turner:He's not lying.
37:54David Greene:All right, Henry, what's number nine?
37:56Brandon Turner:Number nine is your goals will change over time. And that's okay. That is okay. Mine changed by a minute. My very first goal when I got into real estate was to buy one house a year for the next five years. And after I did my first deal, I ended up doing like four more in the same year. and that's because I didn't know what I was actually capable of because I hadn't done a deal. I didn't know that you could find financing and people would lend you money even though you didn't have a ton of experience. Like I had all these thoughts in my head about what was possible and then that theory got blown out of the water after my first deal.
38:37Brandon Turner:And so my goals changed and they should change because your lifestyle is going to change. Your family dynamic is going to change. what you want out of life may change right like everyone's different and so i think we should all be evaluating our goals on at least a semi-annual basis because sometimes things change that we don't have control over that forces us to pivot what we need to be able to do and so it's okay to change your goals it's like right now i my goal was to grow my portfolio i wanted 200 doors right and we talked about how door count doesn't matter now i want to be somewhere around 50 paid off assets.
39:12Brandon Turner:And I don't care because my life changed. The things that I want out of life changed. I had kids. It's okay to pivot. And the cool part about real estate is there is a strategy that fits almost any lifestyle goal that you want.
39:27David Greene:My goal when I first started, I hadn't heard of BiggerPockets. I was 22 years old. It was literally to pay rent and have some money to go out with my friends. Like that's it. I was like, can I get 200 bucks a month? Cause I was waiting tables. I was like, that would be awesome. I hadn't really thought that much more about it. And I, you know, this was 2010 real estate was kind of cheap. And so you're saying you wanted to buy a
39:51Brandon Turner:house for drinking money?
39:52David Greene:Literally. Yes. I'm not going to pretend it was that different. I wanted a ski pass. I wanted to go drink some beers with my friend and I didn't want to be worried about rent every month, which was, I was, you know, I was straight out of college. So of course your goals are going to change. But I think, I think where people sometimes struggle is we started the show by saying, you know, think 10 years out, which is, which is true. You should, but it can change. It's just a reevaluation. You need to iterate on your goals. And it's kind of the fun part of real estate too, is like to keep dreaming, to keep being inspired and thinking about the things that this business can get you because that's what keeps you motivated and it's cool because you know i think you've seen this for me like i've totally shifted the way i do real estate in the last couple of years based on how my goals have changed and i also think people set goals
40:43Brandon Turner:based on things that they think they're gonna like but if you've never actually done it then you don't know if you're gonna like it like i remember one of my goals was to buy like an over 100 unit apartment building i don't want that i do not want that in my portfolio now that i've operated other properties. And it's not that I think large scale multifamily is a bad thing. Some people are great at it. Yeah. And it can be a great asset class. I just don't enjoy it as an asset class. And that doesn't make it bad or wrong. It's just, that's not what I want in my goals anymore. Totally.
41:12David Greene:People always talk about raising money. Oh, I don't want any part of that. Yeah. I would be so anxious when someone gave me their money. I'd be like, take it back. Right. You know, I'm just, and I don't need to at that point in my career. And that's like, what has changed? Like if someone had said, I'll give you money to go buy rental properties to me 10 years ago, I'd be like, give me every damn dollar you have. Right. But just it changes. Right. And that's the cool part about it. And the market changes too. Like you have to adjust to what's, what's possible, not just what you want. All right.
41:44Brandon Turner:Well, we got through nine things that we wish we knew before we started investing in real estate. Take us away with number 10.
41:50David Greene:Number 10 is something I really wish I knew. It was when in doubt, buy the best asset that you can afford. I just think as a buy and hold investor for someone in this for the long run, there are a lot of things that can confuse you. What strategy to go after? What tactics? Short term rentals, long term rentals, midterm, whatever you're going to do. At the end of the day, if you control a high quality asset, you're going to be okay in this business. Don't buy something in a fringe neighborhood speculating that it's going to turn around. When in doubt, if you want to take the safe path to real estate, if you're in this for the long term, I would rather buy an amazing asset that breaks even than a questionable asset that gets a 10 % cash on cash return.
42:34David Greene:I don't know if you agree with that. But for me, because I'm thinking 10, 15 years down the line, the best asset is going to win the marathon. Maybe not the sprint, but the marathon it's going to win.
42:46Brandon Turner:Similarly, a lot of people look at real estate and think, I want to pick a market where houses are cheap or a neighborhood where houses are cheap. And even though they may be able to afford a more expensive asset, they go and buy the$30 ,000,$40 ,000 house that needs$100 ,000 rehab. And if you're new, there is so much that can happen in that rehab. And there is so much that can happen with who you're going to rent that property to. And are you going to be able to get the return that you're looking for? My better assets aren't the ones I paid the least for. I've often ended up selling those.
43:21David Greene:For sure. Exactly. And I should clarify, the asset doesn't need to be in the best shape today. I just mean the highest and best use of this property. It's in a great location. If I fix this up, it's going to be a beautiful place that has demand from renters. It has demand from homeowners. It's in a great neighborhood. It's close to a park. Like it's near a job center that people want to be. Like those things, they say it in real estate, true. The things you can't change, how much you pay for it and the location of the property. You also don't normally change the total layout or structure of the house.
43:55David Greene:You might, but I don't. So like as a buy and hold investor, I'm thinking like I can make something great out of this house over the long run. It's buying that and figuring out the way to operate it to me is so much easier than trying to figure out how to make money off a place that has a bad layout or has bad architecture or is in a neighborhood that doesn't have a lot of demand, that to me is way harder.
44:19Brandon Turner:I think you're right. And I think the key to this rule is the first part of the sentence, which is when in doubt. So in other words, if you don't know and you're uncomfortable, buying a better quality asset that you can afford is going to be a safer play. Yes, there are cheap houses. And yes, people make a ton of money buying cheap houses, but there are lots of intricacies and risks involved with that. And if you're new and you're unsure, then I totally agree with you. Buying a safer asset that maybe costs you a little more, but is better positioned to be successful in the long run is a much safer play.
44:54David Greene:I have literally never regretted buying a house in a great location. Even if I quote unquote overpaid for it, it has always been the best returns on every single deal. I think it's, it's not just location, but it's quality of the house, housing stock kind of thing. But I think that it just matters so much if you're in it for the long run.
45:12Brandon Turner:I'm selling a house right now that I overpaid for in a great neighborhood and I'm going to overpay, make 70 grand. Someone's going to overpay you 70 grand to take it off your hands.
45:24David Greene:All right. So those are our 10 things that we wish we knew before we bought our first rental property. Hopefully this is helpful for you. And if you're watching this on YouTube, let us know in the comments, what's one thing that you wish you knew before you started investing in real estate? I'm Dave Meyer. He's Henry Washington. Thank you so much for listening to this episode of the BiggerPockets podcast. We'll see you next time. Thank you all for listening to the BiggerPockets real estate podcast. Make sure you get all our new episodes by subscribing on YouTube, Apple, Spotify, or any other podcast platform.
45:58David Greene:Our new episodes come out Monday, Wednesday, and Friday. I'm the host and executive producer of the show, Dave Meyer. The show is produced by Ian Kay. Copywriting is by Calico Content, and editing is by Exodus Media. If you'd like to learn more about real estate investing or to sign up for our free newsletter, please visit www.biggerpockets.com. The content of this podcast is for informational purposes only. All host and participant opinions are their own. Investment in any asset, real estate included, involves risk. So use your best judgment and consult with qualified advisors before investing.
46:26David Greene:You should only risk capital you can afford to lose. And remember, past performance is not indicative of future results. BiggerPockets LLC disclaims all liability for direct, indirect, consequential or other damages arising from a reliance on information presented in this podcast. Attention, passive real estate investors. Make sure you have the Passive Pocket Summit on your calendar. Better yet, plan on attending it in Denver, Colorado from April 30th to May 2nd. This conference is built exclusively for the LP or limited partner. It's a great place to network and talk current deals and current strategies for accredited investors investing real estate deals right now.
47:01David Greene:Go to passivepockets.com forward slash summit for all the details and use a coupon code podcast to save you$50. Hope to see you in Denver.
From the publisher
If you know these 10 things before you start investing in real estate, you’ll reach financial freedom faster, make more money with fewer rentals, and keep your stress levels in check. But if you don’t, you’ll learn them the hard way, as many investors do.
These are the 10 things we wish someone had told us before we started buying rental properties.
If you’re like most beginners, you’ve probably got a big goal: 50 rentals in 5 years so that you can be financially free by 30, 40, or 50! Or, you think you’ll buy a handful of rental properties, turn on property management, and coast into the sunset, a millionaire investor with your rentals running on autopilot.
What if we told you the reality is very different, but the results are better than you can imagine? Both Dave and Henry reached financial freedom with rental properties in under fifteen years, without falling into the traps most aggressive “investors” do. Today, they’re sharing what actually works, so you can start building the life you dream of and do it all in a decade (or less!).
What’s the one skill Dave and Henry regret never learning? Why will chasing cash flow too early delay financial freedom? And why is sticking to your investing goals actually a mistake?
In This Episode We Cover
The one thing every investor must decide first before buying any investment property
You aren’t an investor: Why thinking like one can hurt your returns (and what to do instead)
The real probability of going broke in real estate (stop being scared to invest)
One skill that dramatically increases your returns on rental properties
Want 50 doors? 100 rentals? Why Dave and Henry say it doesn’t actually matter how big your portfolio is
Stop focusing on cash flow—this other goal will get you to financial freedom way faster
And So Much More!
Check out more resources from this show on BiggerPockets.com and https://www.biggerpockets.com/blog/real-estate-1248
Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com.
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