JPMorgan's $750B Bet on the Housing Market

7 Sep 2026 · 35 min · 13 chapters

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In short

The episode (On the Market Podcast) discusses real estate conditions and macro drivers. Key topics: (1) whether the housing market has already peaked for 2026, citing existing home sales down 1.7% in July to a 4.06M annual rate while the national median price rose 2% YoY to $434,000 for the 37th straight month of gains; (2) affordability effects—first-time sales down while luxury sales rise; (3) how investors are adapting via “velocity by zip code/price point,” reducing holding costs, and shifting strategies (clean-and-livable vs full flips; refinancing into DSCR loans; buy-and-hold with builder discounts).

Notable examples

North Seattle $1.5M selling in the first weekend vs $1.7M sitting ~100 days; Oregon new construction sitting with “brutal” lowball offers; Florida (north of Tampa) subdivision performing consistently.

Guests

Henry Washington (host), James Daynard, Kathy Fetke.

Key claims

JPMorgan is deploying $750B through 2035 (American Dream initiative) to lending, development, and affordable housing funds, signaling stability; CPI eased (0.1% monthly, core 2.5%), increasing odds rates stay steady.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Market Trends and Predictions

0:43 to 2:05

Discussion on the current state of the real estate market and predictions for 2026.

“Well, I picked a story that was very near and dear to my heart, top of mind, something I am always thinking about.”

Sales Dynamics in Different Markets

2:05 to 3:58

Exploration of sales trends in luxury versus first-time homebuyer markets.

“And I think all of this is tied to affordability.”

Strategies for Selling Properties

3:58 to 6:36

Strategies for selling properties in a fluctuating market based on observed sales trends.

“For example, in North Seattle, if you have a house that's$1.5 million and it's a good street, that is selling and it's going to sell on the first weekend.”

Adjusting to Market Affordability

6:36 to 8:57

Adjustments in buying and selling strategies due to changing affordability issues.

“James, you mentioned that we had a similar time last summer.”

New Construction Opportunities

8:57 to 11:08

Discussion on trends in new construction and opportunities for investors in a changing market.

“There's about a 20 % delta on that price.”

New Construction Opportunities

15:23 to 16:36

Discussion on trends in new construction and opportunities for investors in a changing market.

“The hardest part is finding and talking to motivated sellers before everyone else does.”

JPMorgan's Investment Insights

17:25 to 20:04

Explore JPMorgan's significant investment in the housing market and its implications.

“Yeah, my article today really contradicts the sort of doom and gloom we just talked about.”

Market Stability Signals

20:04 to 22:45

Discuss the implications of large banks investing in housing and market stability.

“Being a lender is one of the more safe positions.”

CPI Report and Inflation Discussion

22:45 to 23:48

Analysis of the CPI report and its potential impact on interest rates.

“But Like on paper, it's a deal, but is it really a deal, right?”

CPI Report and Inflation Discussion

24:43 to 25:36

Analysis of the CPI report and its potential impact on interest rates.

“Find a co-host at airbnb.com slash host.”
Show all 13 chapters

Inflation and Economic Outlook

27:45 to 28:01

Discussion on the inflation trends and their effects on the economy.

“All right, we are back on On the Market Podcast, and we're going to jump right into the CPI report.”

Analyzing the CPI Report and Its Implications

28:01 to 39:03

Learn about the recent CPI report and its effects on inflation and the housing market.

“So CPI report came out yesterday, December 12th, and we had some good news.”

Analyzing the CPI Report and Its Implications

39:04 to 39:43

Learn about the recent CPI report and its effects on inflation and the housing market.

“See, it's all sunshine and bunnies going forward.”
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Transcript

Automatic transcript. May contain errors.

0:04Brandon Turner:What's going on, everybody? Henry Washington here, and happy Labor Day. I hope you're all doing something super fun. On the feed today, we're sharing an episode of our sister podcast on the market that was originally published on August 20th. James Daynard, Kathy Fetke, and I broke down a few big recent real estate news stories. We covered JP Morgan's announcement that they're investing$750 billion, that's billion with a B, into the housing market, and also talked about whether the market has already peaked for 2026 and whether the latest inflation report could stop the Fed from raising interest rates.

0:38Brandon Turner:We'll be back with a brand new episode of the Bigger Pockets podcast in just a couple of days. Here's that conversation with me, James, and Kathy. So let's just jump right in. Henry, what do you got today? Well, I picked a story that was very near and dear to my heart, top of mind, something I am always thinking about. The headline is, the market may have already peaked for 2026 and the summer isn't even over yet. This is an article I found on usnews.com, and it's talking about what's happening in the real estate market in terms of sales. So the article goes on to talk about that existing home sales fell 1.7 % in July to a seasonally adjusted annual rate of 4.06 million.

1:22Brandon Turner:Even as the median home prices have climbed to a record for the month, the national median existing home price rose 2 % year over year. That's up to$434 ,000 in July, making that the 37th consecutive month of annual price gains. So housing prices have gone up and the market seems to have already peaked in terms of sales price. And now that we haven't finished summer yet, but we're moving into what would normally be a winter slowdown anyway, could be just a not pretty time in terms of real estate sales in the country. And as I was researching this article, I came across another article that talked about how first home purchase sales are down, but luxury home sales are up.

2:15Brandon Turner:And I think all of this is tied to affordability. Interest rates peaked over the last month, and that's caused a slowdown in the market for people who are just barely priced into the market. But there's also a lot of people who have made a lot of money or are making a lot of money in stock market gains. And so the wealth gap is pretty substantial. And so the people who have more money are buying more luxury homes. And in my market, I'm seeing exactly that. And why do I know that? Because I'm trying to sell my house right now, my personal house. And every house in my neighborhood in the luxury market, when it goes up for sale, it is under contract in less than 30 days.

3:02Brandon Turner:But when I'm selling my flips, I am seeing longer times on market. It's a little harder to sell them. There's more competition. And so I think all of this just plays into affordability. But I was very curious, James, like, is that the same thing you're seeing in your market? Your market's substantially more expensive than mine, but you're doing deals consistently. Yeah, it's flat. Things are sitting on market. I mean, it depends on what it is. There's velocity in every city. So, you know, I think one of the most important things that we've been going over the last 90 days is where's the velocity at in every zip code?

3:39because it doesn't matter if it's luxurious or it's a first-time home buyer. There's a price point that's moving in that pocket. Everything is not selling, but there's a lot of things that aren't moving. And so we're really locking down by zip codes, price points, where's the velocity, and that's what we're really targeting. For example, in North Seattle, if you have a house that's$1.5 million and it's a good street, that is selling and it's going to sell on the first weekend. If you're 1.7 million, not selling, your market times are going to 100 days. And so you really got to look at every type of price point.

4:14Like, you know, kind of look in 10 % blocks and then focus on that because it tells you where to be aggressive and not to be aggressive. I mean, it's not enjoyable in the summer when you're sitting on, I think I got like 18 for sale. I would say I'm clicking off two to three a month. But one thing I do want to stress is this was no different last summer. Last summer was terrible. And so what I'm hoping is we actually did see a little bit of an uptick in momentum the last two weeks. I think we sold five new construction of ours, like a little bit more starter units. I sold a couple of different flips.

4:49And it's funny, the ones I thought wouldn't sell sold. And the ones I thought would sell, don't sell.

4:54Brandon Turner:Story of my life. Same thing here. Just when I think I'm a real estate expert and can predict what's going to sell and what's not, I am absolutely not that. Because I have houses that I'm like, this one's going to be a tough sale. under contract in 30 days. And I have houses that I'm like, oh, this one's going to fly off the shelves. Sits. So don't ask me. Maybe I'm just, I mean, I just don't know what buyers want anymore. It's crazy. I mean, we have a subdivision we're building in Oregon and we actually have the city come to us and say, we need more housing. We want to help you come up here. We've heard your reputation and we did.

5:30We got some land. We got a great deal on it. This is the one where we just options the lots. We didn't even have to buy them, built the homes and they're sitting. Same thing. And the offers we're getting are brutal. It's something you and I would offer. They are low ball offers. We had one regular sale recently, but same thing, like five brand new homes just sitting on the market and it hurts. It's painful. But then we have a big subdivision, the one I've probably talked about before. It's north of Tampa. And that's where we bought 4 ,200 lots back in 2012, I don't know, for 10 cents on the dollar, but it's a lot of lots.

6:08And that one has just been consistent. It's done great. Maybe because it's, I don't know, it's Florida, it's inland. Could be that people are moving from more expensive areas like Miami has gotten so expensive. They're moving inland where there's not as many. I don't know, but that one's doing great. So as we always say, every market is different, but I also have my finger on the pulse of buyers And we just saw massive buying at Real Wealth, one of the best months that we've had. So what's that? Just all over the place.

6:42Brandon Turner:Yeah. And it's so weird. James, you mentioned that we had a similar time last summer. And I agree with you from a velocity perspective. But this summer feels a little different. And here's what I'm seeing in my market. Because again, real estate is local. last year when I put a good product on the market it was done well and priced right it still sold this summer that's not always the case sometimes that's the case but sometimes it's not and I think affordability is really playing more of a factor this summer than it has last summer because the trend that I'm seeing in my market is when we start comping these houses before we put them on the market again.

7:30Brandon Turner:And actually when we're buying them, because I comp them twice. I comp them when I buy them and then I comp them right before we put them on the market so that I can make sure that we price it right because the market shifts pretty quickly sometimes. And what I'm seeing in comps is homes that are unrenovated, but livable and clean have far less days on market than homes that are flipped and look super pristine. And I think that's just the affordability. I think people are much more willing to buy a unflipped home where they can put their own touch on it and get in for a lower price point than houses that are looking awesome because they've been flipped.

8:14Brandon Turner:And so we've had to adjust our strategy where we do kind of a two-pronged approach when we're buying deals right now. I comp deals where I can just clean them out, turn around and sell them as they sit. And I comp deals as a flip. So I'm using the flip as my plan B now. Plan A is just to get it clean and livable and get it on the market and see if we can get that deal churned faster. And we've done it a few times now and it's worked out really well. But all of that to me is just a problem with people's affordability. We're seeing the same thing. You know, there's grandma's house, right? Which is like your clean dated house, well kept and well taken care of.

8:54But you know, these aren't like fixer properties. These are like, you know, the windows are okay. The roofs are okay. There's about a 20 % delta on that price. Like if that house is selling for a million dollars in our neighborhood, it's going to trade for$850 as is in that kind of dated condition. And it's pretty consistent across the board. Same thing for$500, they're selling for like$380. And so we have problems making that pencil because we have to buy them so cheap that we just can't get them for that pricing.

9:23Brandon Turner:Yeah. Well, again, I think because real estate is so regional, my market doesn't have those kinds of spreads. For me, it's the percentage wise, it's not that big of a deal. So as an example, we just bought one for$130. Now, original, like the flip plan is to spend$60 on the renovation, sell it for$275. But instead of doing that, we're going to spend$3 ,000 to$5 ,000 on the renovation, just cleaning it out, cutting back some of the shrubs and the bushes in the backyard, professional cleaners, sticking on the market for$200 ,000. so yeah i could sell it for 275 flipped or i can spend nothing sell it for 200 and i'll actually make pretty close to the same amount of profit yeah look for the velocity because people are rain clouds right now they're like oh market's it's great i got some messages from somebody like hey you want to come to this conference i was like no and like well it's just important to get everyone together to huddle and talk about what's going on with the market i'm like are we in the same market like the market's not like it's not like it's 2008 or 9 i mean this is This is flat.

10:31And I think the key today is you've got to reduce your holding costs on everything, whether it's new construction build, whether going to dispo, how can you get that monthly debt down? Right. Whether you're refinancing them into DSCR loans, can you refinance that product? You know, right now I'm about ready to refinance all my flips into more DSCR because then it just knocks two points off my interest carry. And you just got to look at how can I stop the bleed? And it's not just for flipping. any type of project right now, the bleed and the expense of the debt is what's really beaten up the deals because it's just taking a lot longer to sell.

11:08Yeah. I mean, that's kind of why I love and probably will continue to do buy and hold. So I don't have to worry about selling anything. Well, Kathy, like, cause you guys buy so much new construction for the buy and hold. Some price points are dead in the new construction. Like you're trying to say, I mean, And you guys have been able to start talking to these builders about dumping off in bulk too, right? Oh, we've been doing it. We've been doing it for years. I mean, builders are distressed. And when you're a buyer, you want to look for the distressed. I mean, you guys know that. So why not? I know this sounds terrible, but why not look for a distressed builder?

11:45Because now you don't have to buy an old property and fix it up. You've got a brand new property that you can get for a discount. So that is what we've been doing. I literally just was looking at some properties that are highly discounted from builders and they don't want to reduce their price because then they've ruined the comps for everything else they've got to sell. So if they can spend a bunch of money and buy down your rate, you can get a really low rate, in some cases 3%, that really makes it cashflow well in a brand new home. And a lot of people don't realize on the buy and hold side, if you have a new home, say in Florida where everybody's complaining about insurance, the insurance is not high on newer homes because they're built to hurricane standards.

12:28So it's just a lot lower insurance, a lot lower capex over time. And people love to rent new homes. So it's fairly easy to rent. So for me, it's kind of a set and forget type buy and hold. And I love it. So yeah, to me, it's a wonderful, one of the greatest opportunities out there. But this is only for people who don't like getting their hands dirty like me. No, but you know what though? It's the new construction. It's starting to become very attractive for value add investors because you're, you can now buy for less than the, you can build it for. Yeah. In a lot of cases. And, and listen, I'm on both sides of that.

13:03Like I I'm on the side of being a builder and trying to sell stuff and having a really difficult time, but that's kind of how it is for you guys, right? If you're in flipping, you got to be able to find the deal. So you love a buyer's market, but then you got to sell it. So you hate a buyer's market. That's the game. When are you going to time it perfectly where you're buying in a buyer's market that you're selling in a seller's market? You just have to figure it out, right? It's a balancing act, which is why if you are buy and hold, all you really have to focus on is the buy and then the hold being what are the rents, how are rents doing?

13:33Are they going up or down versus I got to think about what I'm selling? Because if you're buy and hold, if you want to sell, you just sell when the timing's right, right? Well, Kathy, I want to talk about some serious money getting put into the market. But before we do that, we're going to take a quick break. Are you looking for a simpler way to find your next investment property? Lenar Investor Marketplace is a free platform built for real estate investors. Create an account and get access to investor-ready new construction homes, plus real-time data on projected rents, returns, and neighborhood insights.

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16:36Brandon Turner:slash bp i just booked a trip to the coast the kind where the morning starts slow and the air smells like salt and citrus a few days to wander eat something new every night and remember why we love to travel in the first place but while i'm away an opportunity is available to me that may not immediately come to mind. My place doesn't have to sit empty while I'm gone. I can list it on Airbnb and bring in a little extra cash. And with the co-host network, I could even hire a local co-host to handle the details. It's a simple and practical way to make use of an asset I already own. Find a co-host on Airbnb.com slash host.

17:14Welcome back to the On The Market Podcast. Kathy, someone's about ready to drop some serious money into the housing market. I want to know where the money's getting spent because I can go follow it. Yeah, my article today really contradicts the sort of doom and gloom we just talked about. This is an optimistic article, I guess you could say. It's from JPMorgan Chase. And it's basically JPMorgan Chase is doubling down on housing. So they see something that maybe others don't see. Those who are sitting on the sidelines should probably sit up and pay attention. They are deploying$750 billion through 2035.

17:53That's up by more than$200 billion through their American Dream initiative. This is nearly 40 % more than the firm's housing capital deployment over the past decade. So again, we're seeing big companies like Berkshire Hathaway investing in builders. You've got JPMorgan Chase upping what they're going to be lending and also kind of coming in as debt and equity to build affordable housing. And you've got Japanese companies buying American builders. So these huge firms are a little more positive than we just were. They see this demand coming. They see this lack of housing and they are all in. I mean, this is huge.

18:36My guess is that a lot of times companies will follow legislation and clearly we just had this new legislation really pushing for new housing. And maybe they're getting incentives for doing it. Maybe they know something we don't know about the new housing bill, getting tax credits, but there's more momentum towards bringing on that affordable housing and the big players are jumping in and taking advantage. You always want to follow the money, right? Like, I mean, it's kind of like, I remember 2008, 9 and 10 when Blackstone started buying all the single or no, it was 2010 and 11. I can actually tell you the date.

19:10It was 2012. It's when Warren Buffett said on national TV, if I could buy a few hundred thousand houses, I would, if I knew how to manage them. That was the second part, if I knew how to manage them. Instead, he went into creating Berkshire Hathaway and be on the real estate sales side. But a bunch of institutional investors at that time said, well, golly, I'll learn how to manage them. And let's face it, they didn't know how in the beginning, but they figured it out and they brought in new systems. So I do feel like that's kind of happening right now. There's a lot of signals that we should be paying attention to because there's big money coming in and those people sitting on the sidelines waiting for prices to drop.

19:48Do you think Warren Buffett's company might know a thing or two? Do you think JP Morgan Chase might know a thing or two? Like listen to them. Sure, it's probably easier for them to make bets. But to me, it does feel like a similar signal that we got in 2012 that we're getting now. Part of this is for financing too. Yeah, they're going to be lending. Being a lender is one of the more safe positions. But trying to be able to help more people get into housing, be able to buy their own home, but also building, bringing on new affordable housing as debt and equity.

20:23Brandon Turner:I was looking at this article and it got me thinking like, So, you know, what does it really mean when, you know, JP Morgan says they're deploying more money into the single family real estate space? And when I was reading through it, it looks like it breaks it down in buckets. So it's saying one of the buckets is they're going to be lending more money to developers to build apartments. So that increases housing units, increases apartment units. There's another bucket where they're going to be writing more mortgages. So this is what I thought the article was mainly talking about. So in other words, they're saying we're going to be writing more mortgages.

20:58Brandon Turner:More people should be able to buy a home, get a loan from us. We want to put money out there for people to buy homes. And then the third bucket is investments in affordable housing funds, which is interesting. I hadn't thought this was something they do, but essentially putting their own money at risk as an investor and investing in affordable housing funds, which is pretty cool. But that's a lot of capital to be all thrown at one specific asset class. So that's, I mean, I like it. That's good for me. I'm a single family and small multifamily investor. So to me, that means that the asset that I own has some demand attached to it.

21:34Yeah. It's funny. There's so much weird, bad taste in people's mouths about these big companies buying in real estate. You know, they don't want hedge funds buying up on the housing, right? And when you really dig into this article, it's, they're providing a lot of money for first-time homebuyers, different types of financing options. and the good thing is i always look at this is the banks are very quick to change their mind the big banks right that's why like as an investor i only work with small banks because once the big bank gets sick of real estate they don't really want to give you too much money on it the good news is is when you are seeing bigger banks they have a lot of money they spend a lot of money on research deploying that much capital into the housing market they're not really predicting a massive crash because why are they going to provide so much financing for first-time home buyers that are putting down a low down payment if they think their assets can be worth 10 to 20 percent less in three years.

22:26They're predicting stability is how I look at that. So anytime they're providing this kind of financing, it makes me feel more confident, especially when you have a flatter market right now. And that's what you want is you want confidence in this market. Because when the market is flat, you start to double guess yourself on everything. You're like, is this a deal? Like, I know what a deal is. I've been buying deals a long time. But Like on paper, it's a deal, but is it really a deal, right? And so these are important things to look at because it shows stability coming forward. And so I like these things.

22:57It just gives me a little bit of that like spinach courage to where I'm like, all right, let's go buy some stuff. Well, we're going to dive into the CPI report and what's going on with inflation and what that could mean for rate cuts soon as we take this break. Do you ever notice how every passive investment somehow turns into a very active lifestyle? active spreadsheets, active phone calls, active stress. Here's a better question. What if you could buy brand new construction homes, 10 % below market value in the best markets across the country without making real estate your second job? That's exactly what Rent to Retirement does.

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23:53Brandon Turner:I just booked a trip to the coast and I cannot stop thinking about it. Waking up early, walking somewhere I've never been, finding a little cafe with no plan except to see what the day brings. A few days to explore, try new restaurants, smell the salt and citrus in the air, and remember why we left to travel in the first place. That feeling of being somewhere completely new, that's what keeps me chasing the next trip. But here's what makes it even better. While I'm away, my place doesn't have to just sit there. I can list my space on Airbnb and bring in a little extra cash while I'm off exploring.

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27:51All right, we are back on On the Market Podcast, and we're going to jump right into the CPI report. So I pulled the article from Fox Business about the inflation. So CPI report came out yesterday, December 12th, and we had some good news. It didn't rise very much. That's real good news. The CPI report came out yesterday, August 12th in July. CPI rose just 0.1 % for the month with an annual inflation down to 3.4 % from 3.5%. The core CPI at 2.5 % is the slowest it's been since the post-pandemic surge. So we're finally starting to see inflation kind of slow down. Now, a lot of what this article does talk about is we've seen some slowing down on inflation, but that's also because energy has fallen in July.

28:43The cost of fuel, gas, those things had all kind of dropped down. But they also are predicting that this could make the Fed keep the rates steady, and we should not anticipate any sort of increase, which is the biggest thing. Because the last thing we want is increase going on. Stability works, but we don't need it to rise. And so we are seeing a little bit of good news on that as far as the inflation goes. Now, I feel like every month, it's just going to bounce around until this Iran conflict gets sorted out. But it is good news. And what I did see is we saw like a flurry of activity the last couple weeks.

29:19We did sell more homes, I think, in the last two weeks than we did in the month before. And part of that has to do with, you know, part of inflation hasn't, I don't feel like it feels as bad as it did 60 days ago. And consumers are really sensitive to that, right? When inflation is jumping up when fuel and gas is at seven bucks a gallon, people get really nervous and the fear kind of locks in and they don't make a decision. And so as they're starting to see a little bit of stability in the energy market with food and groceries, that people are starting to move and actually start getting some activity going.

29:58Because even I saw like the financial reports for one of these tech companies, they posted some pretty good earnings and people made some good stock bonuses. And we're starting to see like a little bit of stability, which is good because it's all about consumer confidence. There is so many buyers on the sideline right now. They're just confused and what to do.

30:17Brandon Turner:Who could blame them if the market is so confusing? Yeah. What we're hoping for is stability and inflation. If we can get it to where it stops going on this rollercoaster ride. I mean, what do you think, Henry? You sell a lot of property. Like when I see stability on those fronts, it's much easier to move a deal. Yeah. When people are comfortable with what's happening in the market, then the transaction volume goes up. People take action. And I think I'm curious at how inflation is going to impact interest rates over time because the Fed just chose to keep interest rates where they're at. But if you look at the vote, it was actually voted on nine to three.

30:57Brandon Turner:So there were three people who voted to actually raise interest rates. And so So that to me says that they're planning on rates going up as long as things remain the same. That's the forethought I'm giving that. And that's, again, going to cause more of an affordability problem. And that's going to keep more people out of the market, which is going to seem like things are slowing down. But at the same time, housing prices have continued to rise. And so that's what I mean by it's confusing is because it's unaffordable. It's scary. We don't know if interest rates are going to go up causing more unaffordability, but somehow prices keep rising.

31:41Brandon Turner:So somebody's buying and it's just, it's our job as investors to make sure we stay very local in the data to, so that we can have a clear understanding of who the buyers are, what they're buying so that we can position ourselves to be able to provide that product to them because transactions are happening. And I don't want everybody to listen to all this and think it's so doom and gloom in the real estate market. People are making money out here in real estate, but the people that are making money are the ones that are studying the data. They're studying their market. They're seeing who the customers are that are actually transacting.

32:15Brandon Turner:How are they transacting? Where does that money come from and what are they buying and how can I provide that to them? Like that's, it's business one-on-one, but it's just, it's harder now. You can't just buy anything at a discounted price anymore, throw it on the market and make money. You used to be able to just say, hey, if I get something at a 30 or 40 % discount, I'm going to be able to make money. That's just not the case anymore. It's very, very niche. Yeah. Inflation is bad. It's still bad. It has come down. But what I want to really emphasize is that the growth rate of price increases has slowed.

32:51The prices haven't come down. So the consumer is extremely stretched. And even though oil prices, energy prices have fallen, they're still up 14 % from a year ago. Now, how many people got a 14 % raise? You know, the inflation is still 3 % above last year over that. How many people got a 3 % raise? You know, if companies aren't doing as well, then they're not maybe going to be giving the raises. So or if you're self-employed, you know, it's hard to give yourself a raise. You're just trying to make ends meet. So I think if we look at the consumer, they are stretched. I see it every day. And when I say the consumer, there's a tale of two worlds, right?

33:35We have some people who are doing just fine and don't notice the difference in the cost of eggs. They don't think twice about it. But if you are on a fixed income or you are on an hourly wage, you feel it and it's painful. So just the, even the concept of buying a house is so out of reach, but they're focused on rent and that's hard too. That's hard too. And for those of us who are buy and hold investors, we've got to pay attention to that consumer because that's our customer, right? That's who's going to be renting from us. And how are they doing? How is their health? It's, it's tough. You know, it is tough.

34:13So the more that we can find those properties, get discounts, find cheap properties and renovate them at a good price. Be good at that and provide that affordable housing. We are helping people. We're solving a problem, which is living. So I like to put that message out there for landlords who are truly providing a service. I could just speak for us. In some of the properties that we bought, we got them cheap. So we're able to rent them for less. We've always focused on that niche of the worker. How are they going to afford to live and how can we provide that for them? Why this is so important is we're trying to look down the road.

35:00What is the market going to look like in 12 months? Because when you're buying deals today, they're really good buys. We're buying stuff for substantially cheaper than we were 12 to 24 months ago. And that's what we have to keep focused on as an investor is, okay, what do we think is going to happen in 12 months? And what is that going to look like? And what, you know, what this says is like the July CPA inflation report shifted the outlook for the Federal Reserve next monetary policy meeting. They were saying that according to the CME Fed watch tool, the market now sees a 61.9 % probability of rates remaining current.

35:36And that was only at 51 % a day ago. And so those are like, we want stability that, you know, if rates were going to go up in 12 months, I'm going to want to buy even deeper today. But if I think there's stability, what I don't want to do is pass on deals that were great deals, but my fear dictated my decisions. because fear will make us do bad decisions. It will make us sell something for too cheap. It will make us pass on good opportunities. And these are things that we want to pay attention to because we got to go, what is it going to look like? Because you can't stop buying when you're an active, like Henry is an active operator.

36:15Kathy, you're in a lot of deals. If you stop and you go on the sidelines, I heard people say this for the last 24 months, I'm taking a break and I'm going to wait. You never time it right, ever, right? But if you consistently buy, you can get a consistent average through, right? Because you're going through all the waves. If you pull out, that's what I've learned over 20 years investing is don't pull out. Be cautious, but you can't get all the way out the door because if you do, you're out of touch with the market. You're not in the market anymore, but then you're jumping usually back in when it's too late again.

36:49I don't know, it depends on the asset class. I have a lot of respect for people who just sat it out, from 2020 to 2024, 25, even because they could just see the bubble inflating. And then it was going to take some time for it to deflate. And they're just now coming. I mean, I know a guy who just kind of sold all his stuff when he saw it peaking and he just went on vacation for a few years. I think that's okay, depending on your asset class, if you're really aware. But James, James, that's not for you. You can't stop. You're not stopping. We buy everything, right? We buy apartments, we buy dirt, we buy houses, we buy.

37:25And so, yeah. Did we buy a lot of dirt the last two years? Absolutely not. Like we had already bought the dirt. We were getting through the projects, but there's, there's an opportunity in every market, you know, and that's where you have to kind of pivot and go, okay, well, what I was buying doesn't work anymore. So now I need to go buy this. And, and for us as investors, if you want to be a professional investor to stay in the market, you have to pivot and you got to shift things around. I'm even starting to look at new construction now, which I've never bought. But I'm like, oh, wow, there's some really good buys out there.

37:53There's some great deals. Yeah. We don't have identities as real estate investors, right? It's like, it's like, I'm the short term rental person. I'm the flipper guy. It's like, no, no, no. How do you spread the money out and balance it out? And you know, you want to do that when you're seeing reports like this, like, now this is just one month, it's a blip in the month. But we have to see what happens in August and in September and kind of what goes on with this conflict because I think fuel is up right now. So this inflation report could also look a lot different for August. And so I think these are things to just watch, stay in the middle of, and make sure that you kind of adjust your buy box based on actual data, like Henry's saying, not your gut.

38:32I'm going to be more positive now and say, this is great. It's great that we didn't see inflation shoot up when it really could have. And that's what we were hearing in the headlines. That's why people are freaking out and scared because it was, you know, like, I mean, even And the Fed was saying we're probably going to raise rates for a couple times because inflation is looking bad. So I will end this part of the story saying, good. At least it is not runaway inflation. No. And hopefully it stays consistent. That's what we're looking for. Keep dropping. That's what we want. Well, we got JP Morgan spending a lot of money.

39:05Inflation settling down. See, it's all sunshine and bunnies going forward. That's a good day. It's always a good time to buy in my book, James. Yeah, exactly. You got to keep buying. You got to keep buying. So thanks for listening to On the Market. We will see you guys next time.

39:19Brandon Turner:Close your eyes, exhale, feel your body relax, and let go of whatever you're carrying today. Well, I'm letting go of the worry that I wouldn't get my new contacts in time for this class. I got them delivered free from 1-800-CONTACTS. Oh my gosh, they're so fast. And breathe. Oh, sorry. I almost couldn't breathe when I saw the discount they gave me on my first order. Oh, sorry. Namaste. Visit 1-800-CONTACTS.com today to save on your first order. 1-800-CONTACTS Have you heard that McDonald's spicy chicken McNuggets made with spicy tempura and a blend of aged cayenne are back? Remember to grab a few extra napkins.

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From the publisher

JPMorgan Chase, America’s largest bank, just made a big bet on housing—a $750B bet to be exact. At a time when most people hope home prices will fall, JPMorgan is gearing up to lend and invest in a huge way. Could this be a sign that those who buy now will be thanking themselves in the years to come? We’re getting into the details in today’s show.

On the Market is here with a housing market update! First, we’re touching on whether or not the market has already peaked in 2026. We still have four full months left in the year, but with home sales falling in July, it could signal that the hot summer is starting to cool. But a surprising type of home is still selling fast—it’s not the newly renovated house flip—it’s the ugly, outdated home next door. Why? We’re explaining in this episode.

JPMorgan Chase makes a $750B bet on housing, signaling that America’s largest bank is bullish on a certain type of real estate. Finally, the latest inflation rate update—the CPI (consumer price index) stayed in check last month, but is it enough to stop the Federal Reserve from raising rates?

In This Episode We Cover

Inside JPMorgan Chase’s $750B investment into affordable housing 

The latest inflation rate update and what it could mean for your interest rate 

Why buyers don’t want your renovated home (they want the ugly one next door)

A new 2026 home sale prediction and whether or not prices are still rising 

Two types of homes that are selling fast in 2026 (and why yours might not be) 

And So Much More!

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