In short
The episode is a wide-ranging sports business discussion covering (1) the future of U.S. college athletics and proposed federal legislation, (2) the Washington Commanders’ NFL outlook and sports-event ownership in Washington, and (3) the launch of the Women’s Professional Baseball League.
Guests and backgrounds
Randy Levine, president of the New York Yankees; Candice Story Lee, Vanderbilt athletics vice chancellor/athletic director; Mark Ein, venture capitalist and limited partner of the Washington Commanders (also involved in World Team Tennis and the Orioles); Justine Siegel, co-founder and commissioner of the Women’s Professional Baseball League (WPBL).
Key claims
College sports are near “collapse” without a national framework; the Protect College Sports Act should impose a hard cap on third-party NIL and regulate enforcement; the transfer portal functions like unregulated “free agency” and harms athletes. Ein emphasizes sports as community infrastructure and supports stadium/event investment. Siegel argues women’s baseball is distinct from softball, cites a global pipeline (25 national teams), and says WPBL is already drawing major media and fans.
Notable examples
LSU and St. John’s roster issues; Michigan’s title with five transfers; West Virginia transfer-portal case; retention pool doubling to ~$50M; Kansas stadium renovation deal; U.S. Open late-night match; WPBL sold-out opening day and ESPN/YouTube viewership.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOState of College Athletics Discussion
2:52 to 8:23
Randy Levine and Candice Story Lee discuss the challenges in college sports.
“president of the New York Yankees and vice chair of President Trump's Saving College Sports Roundtable, and Candace Story Lee.”
Insights on College Sports Commission
8:40 to 14:03
Janet Lauren shares insights about Randy Levine's involvement in college sports legislation.
“She's Bloomberg's higher education reporter.”
University of Kansas Stadium Renovation
14:03 to 14:25
Discussion on funding for stadium renovations and community impact.
“It's giving them$300 million to help renovate the stadium and create a district with entertainment, conference centers, etc.”
Mark Ein Joins the Show
16:21 to 17:28
Introduction of Mark Ein and his background in sports ownership.
Mark Ein's Journey in Sports
17:28 to 20:08
Mark Ein shares his experiences and responsibilities as a sports owner.
“Welcome to the Bloomberg Business of Sports.”
Founding the Washington Castles
20:08 to 21:57
Mark Ein discusses founding the Washington Castles and his tennis journey.
“And as you said, we have so many of those things coming up here in DC.”
Late Night Tennis Matches: A Discussion
21:57 to 24:24
Mark Ein shares thoughts on late-night tennis matches and scheduling.
“to these other bigger sports businesses.”
Achievements and Honors
24:24 to 25:27
Mark Ein reflects on his achievements and recognition in sports.
“And I want to give a shout out to some of your accomplishments.”
Baseball Ownership Insights
25:27 to 28:00
Mark Ein discusses his experiences as a limited partner in the Baltimore Orioles.
“So I should say I'm less involved in that team than I am in the other things, the tennis or in the football.”
Evaluating the League's Future
28:00 to 29:03
Discussion on the current state and future of the league amidst labor and media issues.
“And I think the league's done an amazing job with that and made it a really better experience.”
Show all 18 chapters
Evaluating the League's Future
29:23 to 29:59
Discussion on the current state and future of the league amidst labor and media issues.
“Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done.”
Justine Siegel's Vision for Women's Baseball
31:59 to 33:09
Justine Siegel shares the significance and timing of launching the WPBL.
“Miss the top headlines on Bloomberg Radio?”
Investing in Women's Baseball
33:09 to 35:44
Insights into investor interest and the unique aspects of women's baseball.
“It has been 70 years since women had a professional baseball league.”
Building Partnerships with MLB
35:44 to 37:16
Discussion on informal partnerships with Major League Baseball and participation in events.
“You know, you had talked a little bit about your background there with Baseball for All.”
Experiences from Opening Day
37:16 to 38:45
Justine recounts the success and excitement surrounding the WPBL's opening day.
“but certainly, you know, the commissioner introduced our draft, which was really cool.”
Pipeline Development for Girls in Baseball
38:45 to 40:38
Strategies for increasing participation of girls in baseball and addressing misconceptions.
“So it's just been an absolute blast and a fantastic success.”
Olympic Aspirations for Women's Baseball
40:38 to 41:43
Discussion on the challenges and aspirations for including women's baseball in the Olympics.
“You had said 25 different countries across, you know, the world play women's baseball.”
The Future of Women's Professional Baseball
42:01 to 44:20
Insights on the launch of a women's pro league and its cultural impact.
“Is it just when it is in the Olympics period?”
Transcript
Automatic transcript. May contain errors.0:00Bloomberg Business of Sports is brought to you by HPE, bringing you the self-driving network, a network that's self-optimizing, self-healing and self-protecting and only continues to get smarter. Learn more at HPE.com slash networking. Some people treat ChatGPT like some kind of smart search engine and some use it to get work done. ChatGPT Work is a new way of working in ChatGPT that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work. It's designed to help you move from a chaotic starting point to a reviewable first version. So all the source materials, briefs, and scattered information that you have to grind through to turn into something useful can just become something useful.
0:46Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChachiPT.com by selecting Work Mode, available on Plus and Pro plans. If you listen to financial news, you know a lot of time is spent thinking about what's next. The next opportunity. The next investment. The next move. But sometimes what matters most is being ready for what you never saw coming. For more than 75 years, Cincinnati Insurance has worked with independent agents to help protect businesses, homes, valuables, and more. Because planning for the future isn't only about knowing what's next. It's about making sure you're ready for what you can't predict.
1:26Let Cincinnati insurance make your bad day better. Find an independent agent at CINFIN.com. Bloomberg Audio Studios. Podcasts. Radio. News. This is the business of sports. Our aim is always to leverage the global appeal of football. Having representation in college sports is even more important than pro. 10 % of Americans now claim soccer to be their favorite sport. We estimate the youth sports audience has$3 trillion in spending power. The nature of baseball is it is worldwide and it is global. I'm very happy for the WNBA and how the NBA has embraced them. Sportsbooks are not going anywhere and sports betting is only growing.
2:12We have a super team running this league and this league is here and it's here to stay. Bloomberg Business of Sports from Bloomberg Radio. This is the Bloomberg Business of Sports, where we explore the big money issues in the world of sports. I'm Michael Barr. And I'm Randall Williams. Vanessa Perdomo-Meglione is off on assignment this week. Coming up today, we are speaking with one of the limited partners of the Washington Commanders about their expectations for this year, along with the overall business of the NFL. And later, we will also be speaking with the founder of the first women's professional baseball league in over 70 years.
2:47But first, we are joined by Bloomberg News Higher Education reporter Janet Lauren. Janet recently took the stage at this year's Bloomberg Power Players to discuss the state of college athletics with Randy Levine, president of the New York Yankees and vice chair of President Trump's Saving College Sports Roundtable, and Candace Story Lee. She's Vice Chancellor of Athletics and University Affairs and Athletic Director at Vanderbilt University. Let's play a little bit of that conversation from on stage at Power Players recently here at Bloomberg World Headquarters in New York. We're at the precipice here.
3:21What I'm going to say isn't my argument. These are facts. The facts are that if this bill isn't passed, the system is going to collapse. Every day you read about each university, and she'll be able to tell you, losing$100 million. UCLA, Maryland losing$100 million. Rutgers. And where are they getting the money? They're getting the money from their endowments, which should be going to education. They're getting the money by raising fees on their students. And there are not enough donors to sustain this system. So you're going to have a total collapse. And the question is going to be, do you want college sports to be minor league, baseball, the NBA G League, the USFL, or do you want there to be student athletes?
4:07And I think what happened with LSU has crystallized the problem. And Candice, what is your take, especially as a member of the SEC? Yeah, so I am a proud, we are proud members of the SEC. I'm not going to comment specifically about LSU, but I would affirm what Randy said, that I think that this situation, which everybody's been following and you're right to ask about, this situation does highlight the need for a national framework with a set of rules that everybody will follow. Everybody has clarity around what they are. They are enforced. That's the most important thing. In the SEC, we're competitive and we're proud to compete at the highest level.
4:46The goal for all of us is to retain those opportunities for young people. And so we are appropriately at a crisis point and thus the need for a federal solution. And I just would point out, it's not just LSU, There's a story today right here in New York, St. John's University. Great tradition of basketball. Have seven players, seven, who play professional sports or are now playing in college. It's not right. So why do you think the Protect College Sports Act is needed? Candace, do you want to talk about what is the most important issue you think needs to be addressed in the bill? Sure. I'm happy to start.
5:23you know again the need for a national framework is glaring and and congress can provide that framework so what we have right now is a lot of the disruptions are coming because if if somebody does not want to comply with a rule or if there's concern about a rule then there can be a legal action taken that undermines and what coaches and student athletes want is to understand what are the rules of engagement and then hold us to that so first i'd say the the protect college sports Act would focus on a national framework, which we need. We need a hard cap as it relates to third party NIL. You know, we thought the House settlement was going to provide that, and it has not, for a variety of reasons.
6:01And so a hard cap for third party and true NIL and truly understanding the market and having the data to define a real market is needed. I think there are other really important parts of the bill, like a commitment to a broad-based athletics program. But I think preemption of state laws, hard cap, true enforcement system of third-party NIL and the national framework. That alone makes the state of college athletics much more stable than it is today. Randy, take the issue of the transfer portal. Would you have free agents in baseball every year? No. I mean, there's no professional sports that allows you to be a free agent every year.
6:43And that was, in my opinion, the fatal mistake that the NCAA made by not appealing that West Virginia case that allowed for the transfer portal. And people don't really understand the consequences of it. What's happened, let's take two examples. University of Michigan just won the NCAA basketball tournament with five transfers. And the coach, a world-class coach, left because he couldn't deal with the system. He couldn't recruit. He said, if I'm going to have to do this and deal with free agents, I might as well go work in the NBA, which he did for a lot more money. And what's happened here is that you have this transfer portal and you have a system of unregulated, quote, so-called agents.
7:35because in professional sports, agents are regulated. They're legitimate, 5 % fees, no more. Here, anybody in this room can be an agent. You get 20, 25 % fees. And what do they do? They go where the money is. They don't deny it. Hey, we'll get you into the transfer portal. We'll get you a better deal. And guess what? 40 % of them never come out of the transfer portal, and they're left with no scholarship, no school, nowhere to go. It's horrible for the student athletes. It doesn't work. And I've talked to a thousand student athletes in the course of the presidential task force. And I think I found two, two of them who like the transfer portal.
8:18They want to be student athletes. They want teammates. They want the college experience. That's a little bit of Janet Lawrence conversation with New York Yankees president Randy Levine and Vanderbilt University's Candice Story Lee recently at Bloomberg Power Players. You can catch the full video now at Bloomberg.com slash videos and on the Bloomberg Business app. For more on that conversation on the future of college sports, we welcome Janet Lauren herself. She's Bloomberg's higher education reporter. Janet, how did Randy Levine find himself in a college sports commission for the president? That's a very good question.
8:54And that's one that I asked him. He has known the president for many decades, both being New York guys. And he also had a connection with his university. He went to George Washington and he was a longtime trustee there. And he had responsibilities as a trustee with athletics. So it was something the president asked him to do. And he said, yes, I'm happy to help. Now, off the top of your head, who else is in this roundtable? because it isn't just Randy Levy and they have a stacked list of names. Nick Saban, his co-chair was Ron DeSantis, who has a couple of football powerhouses in his state, Florida and Florida State.
9:41And we can certainly go through the list. But yeah, there were a lot of big names on this roundtable. And one of the things that the roundtable was trying to do was to help legislation. And the legislation cleared a hurdle in the Senate on Tuesday night. It will go for a vote. It's not clear when the House will vote. I think it's going to be after the midterms. But there was a resounding vote in the Senate to at least advance the bill, 74 to 24. And in this world of very few bipartisan efforts, that's a pretty resounding vote to say, yes, we should move forward with this bill. Yeah, you're right.
10:25I mean, they're going to have to vote after the midterms because the House is now on recess. So that's when that vote will take place. But something that was interesting to me in your article, Senator Tommy Tuberville, Alabama Republican, of course, former head football coach at Auburn University. He said the legislation goes too far toward a federal takeover of college sports. Can you comment on that? Well, I think the main thing that the bill is looking to address is the transfer portal. And right now, you basically have free agents. Everybody's a free agent. You could transfer somewhere every year of your college career.
11:03and that may be great for the players who are getting more money the colleges say there's no stability coaches they have to construct a new team every year you saw that with indiana and they won the national championship and you also saw that with michigan basketball they won the national championship and completely transfer that the team was was based on transfers but then you Michigan lost his coach and he went to the NBA. It's like, who wants to deal with this? Because there's so much change. You're dealing with agents. You're dealing with, still, these are young athletes. And then you're dealing with the donors because they say, look, I just gave you a couple of million dollars and that walked out the door.
11:48I'm not giving you more money. It's really interesting. I do think that there does need to be some sort of regulation because, as you said, if you're a donor giving schools money and athletes money and then the athlete up in transfers. I remember Troy Aikman, who's I believe he went to UCLA. He talked about this with a quarterback that he paid and then that quarterback then transferred. And that is I don't know if abusive is the right word, but the system is not functioning as it should. The transfer portals is, of course, used for athletes if they're in a bad situation to go somewhere else and potentially get playing time.
12:23But what it's being used for right now is, of course, you know, jumping from school to school to school and potentially getting paid more and more and more. And I do wonder the perspective of some of these people who are on the college sports commission, as well as President Trump's viewpoint on workforce mobility, because that's essentially what this is. Although the administrators and head coaches wouldn't call these college athletes a workforce, that's, you know, it would be like someone jumping and working from Apple to Microsoft to Amazon over and over and over again because they're getting paid more.
12:52And I wonder if this is meant to restrict pay as well. Well, your analogy was spot on. There's something else in the bill that's working its way through the Senate. Right now, schools can share revenue. It's about$21.5 million as a cap. But in the bill, there is a retention pool. It would double that amount of money to almost$50 million. And that would allow for retention money to be paid for these players to stay. And they're hoping they could stabilize that somewhat. But then again, it goes to, well, where are these schools getting the money? Certainly, there's outside NIL. there's donors, but there's now this whole arms race.
13:40And I have a story about this now, about the stadiums. Randall, you've been writing about the NFL stadiums. And the colleges say, well, we can do that. We want that money too. So they're building and renovating new stadiums. The lead was a stadium with the University of Kansas, where David Booth, big finance guy, alma mater is University of Kansas. It's giving them$300 million to help renovate the stadium and create a district with entertainment, conference centers, etc. that will generate more money. So that's another trend. And everybody, everybody wants the money. Our thanks to Bloomberg Higher Education reporter Janet Lawn for joining us.
14:25Coming up next, we are speaking with one of the limited partners of the Washington Commanders about the start of the NFL season. That is straight ahead on the Bloomberg Business of Sports. For Randall Williams, I'm Michael Barr. You are listening to Bloomberg Business of Sports, Bloomberg Radio around the world. Bloomberg Business of Sports is brought to you by HPE, bringing you the self-driving network, a network that's self-optimizing, self-healing, and self-protecting, and only continues to get smarter. Learn more at hpe.com slash networking. Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done.
15:01ChatGPT Work is a new way of working in ChatGPT that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work. It's designed to help you move from a chaotic starting point to a reviewable first version. So all the source materials, briefs, and scattered information that you have to grind through to turn into something useful can just become something useful. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com by selecting work mode, available on plus and pro plans. Hey, our ride's almost here. Are you ready?
15:40Just grabbing my shoes. That's what you said 10 minutes ago. I just dropped the video call, uploading this giant file on my tablet, looking at my watch go bananas with the group chat, and of course, still lining up tonight's playlist on my phone. All at once? Yep, story of my life. That's why I switched to T-Mobile. They have the fastest 5G network. Okay, multitasker. I see you. Honestly, I never imagined I could do all this at once. It's awesome. Say no more, I'm totally switching. My post is taking way too long to upload. That's a sign you've got to get T-Mobile. So many reasons to join T-Mobile.
16:21Find yours at T-Mobile.com.
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16:37this is bloomberg business of sports from bloomberg radio this is the bloomberg business of sports where we explore the big money issues in the world of sports i'm michael barn and i'm randall williams vanessa padomo maglione is out on assignment this week september is that beautiful time of the year when football has come back into our lives and here to talk more about this season is one of the minority owners of the washington commanders mark heine mark is a venture capitalist and is a stakeholder in many different sports franchises including the washington commanders english premier league club leeds united and the baltimore orioles now full disclosure michael Bloomberg, the founder and majority owner of Bloomberg LP, the parent of Bloomberg Radio, is part of the group that owns the Baltimore Orioles along with Mark Ein.
17:26Now let's welcome into the show, Mark. Hello. Welcome to the Bloomberg Business of Sports. You are an American venture capitalist and sports entrepreneur, and you are a limited partner of the Washington Commander. So what is that like? Wow. Well, it's great to be with you guys. And, you know, when I grew up in Chevy Chase, Maryland, a suburb of Washington as a young boy, the two things that mattered to me the most that I cared the most about in life were the tennis tournament where I was a ball kid and going to the football games for the Redskins with my dad sitting in section 320 row five seats, 19 and 20 and watching that team.
18:11And fast forward to today, being the owner of the tennis tournament, being one of the owners of that team, and especially with being involved in the project to bring the stadium back to that old site, it's hard to put into words what that means. It's honestly, I wake up every day thinking how grateful I am that life's turned out this way. And also what a big responsibility that we all have at all these events to make sure that future generations of Josh Harris's and Mark Gynes have the same amazing memories and experiences that we did. There's so much going on in D.C. Of course, the stadium's being built there.
18:53I believe D.C. is hosting the draft next year. Talk to me about your excitement for the city in general with all of these new things happening. Yeah, and that's always been, I've been involved in different forms of sports ownership and being involved pretty deep in running them for it's now been it's almost been 20 years and and my biggest joy and my motivation in all of this is what it does for our community almost all of it has been in dc where i grew up as i said now i live um and you just see the power of sports and i've seen people talk about that a lot today but i i saw that from the very beginning of my world team tennis involvement in 2007 in Washington and just what it means to bring your community together around sports.
19:40And now, you know, the NFL is the pinnacle and its games are the biggest sporting events in America. And then these tentpole events, amazingly, the draft, which will be on the National Mall, probably get a million people. And there's the feeling of, it's just such an amazing feeling to have a role in running and creating these events that bring so much joy and you create memories for so many people. And as you said, we have so many of those things coming up here in DC. Talking with American venture capitalists and sports entrepreneur, Mark Ein. And I want to talk about tennis. You founded the Washington Castles of the World Team Tennis.
20:25Tell us more about that. Yeah. So that was when I talk about my beginnings of my sports ownership. I started the World Team Tennis team in Washington. World Team Tennis was a league that was started in the 70s by Billie Jean King. And there never had been a team in DC. A friend of mine played in the league and told me how great it was. And I sought out Billie and her partner, Alana Kloss. And we started talking about bringing a team to DC and it came together. And we did that for like 12, 13 years. It was amazing. I learned so much because it really was a startup and we had to sort of bootstrap it.
20:59And I had to roll up my sleeves and really learn the sports business from the ground up. We had a lot of success. We built these iconic stadiums. We built one in the middle of Washington where the old convention center site was. We built an amazing one on the waterfront now where the wharf is. We even built one on the roof of a building at Union Market. And I learned so much. It's interesting. You know, Bob Kraft, similarly, his first sports ownership was owning the Boston Lobsters in World Team Tennis in the 70s. And he and I have talked about it. And he had the exact same experience starting his sports ownership through World Team Tennis and through something where you really get your hands dirty and you roll up your sleeves and are involved in every element of it is an incredible grounding for whatever you do.
21:48And I feel the same way. Really proud of what we did then and really grateful for everything I learned there that now we can apply to these other bigger sports businesses. And Mark, one of the things that was a subject of discussion when the U.S. Open was happening was the fact that some of the biggest stars in it, of course, Ben Shelton and Carlos Alcaraz, ended up playing a match that went on until 3.30 in the morning. And I wonder, from your perspective, as someone who's invested in tennis, who runs a tennis event, what is your perspective on just some of these events going later into the evening?
22:26Yeah, I was at that match and it was one of the great and it was one of the greatest, most compelling matches I've seen in all really that I've ever seen. But in recent years, the quality of the tennis and the matchup and with Ben's power and Carlos's creativity was extraordinary. But even I, who loves tennis as much as anyone, couldn't stay past 115. I had to go home. And it made me think a lot. It's been a topic for a long, long time in tennis. At our event, we've changed the schedule meaningfully so that we don't have these really late nights. Usually in tennis, the late nights historically came a lot because of rain delays.
23:08And that would be the reason. Today, obviously, with covered stadiums, that's not the reason it's scheduling. I absolutely think it should be changed. I don't think there's any good that comes from playing matches in the middle of the night. And I think it's solvable. And the French Open also has introduced night sessions in recent years, and they have one match. and the downside of one match, there's a bunch of issues around that, including if the match isn't that good, you have to think about men's matches versus women's matches because women's matches can be shorter. But I think if you're going to do a men's match, you do one match and you have a doubles match, maybe as a backup that if that match is short, you put that on stadium.
23:57If that match goes long, you put it on Armstrong on the second stadium. When you have a women's match featured, you could do two matches or you similarly could do a women's match and a doubles match. But setting up a men's and women's singles match in this day, just given how long these matches go and the fact that so many nights at the U.S. Open went to the middle of the night, I just think it has to change. And I think there's a lot of ways to do that. We're talking with sports entrepreneur Mark Ein. And I want to give a shout out to some of your accomplishments. Back in 2009, D.C. Mayor Adrian Fenty presented you with the key to the city for the success of the Washington Castles and also you were inducted into the USTA Mid-Atlantic Tennis Hall of Fame in 2012.
24:44A tip of the cap to you, sir. Thank you. I appreciate it. I'm, as I said earlier, I feel like the luckiest guy in the world to get to spend my time on things that mattered so much to me as a kid and now matters so much to so many people in my town. And those recognitions are nice, but it's really the result of getting to work on amazing events with amazing people. And Mark, we'd be remiss if we didn't ask you a baseball question. Of course, you're also a limited partner in the Baltimore Orioles. And I wonder from your perspective, a lot of the conversation around this season is around salary cap and minimum floor spending.
25:19And just as an investor in a baseball team, how do you prepare for a potential work stoppage? So I should say I'm less involved in that team than I am in the other things, the tennis or in the football. But I also, David Rubenstein is the person who hired me when I got out of business school. Oh, wow, small world. Yeah. Yeah. And it's the reason I got to move back to D.C. because in the business, my core business, my day business of being an investor, it really was the only place in Washington. So I've always been grateful for David for hiring me and bring me back to my hometown. And so, first of all, to work with him is a huge joy.
26:01The other ownership group, Michael Arregetti from Aries, is fantastic as well. And it's a great group of people. And the Orioles were my team as a kid. We didn't have a team in D.C. and I grew up in Maryland, so I love the Orioles. So, again, just another amazing experience to be able to do it. When I went into that, there was a couple of things. First of all, it's a very long – I took a very long-term view. I mean, my base case is none of these things ever get sold and I own them forever. So, if you're going to own something for that long, you're always going to have times where you're going to have issues you have to deal with, which could be – I mean, we've seen in recent years pandemics and labor stoppages and all kinds of things can happen.
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26:44But you really are looking 10, 20 years out. And so you don't worry about that as much. The reason from a business investment point of view I was interested in baseball is because baseball still is the sport that drives the most fans to home games of any major sport in the United States. I mean, a good the average baseball team drives almost four times as many fans to home games as the average NFL team and three times as much. Right. And yeah, it's more games, so many games and three times as many as the NBA or NHL and a lot, lot more than soccer. But when you were looking at the values on these teams, you know, it was kind of falling below hockey.
27:28And I love hockey, too. But if you really look at the power and history of baseball, you would think that those teams should be worth a lot more on a relative basis to other sports. And to the extent that people are investing in sports is because they want a big platform in their communities. Having the sport that has the most fans in your stadium during the year by a lot should have a lot of value. Now, there are some things in baseball that needed to be clearly fixed. And it was one of the reasons that maybe it was it was passed over in favor of other things, including length of game. And I think the league's done an amazing job with that and made it a really better experience.
28:08And then you've got these labor issues and you've got these media, you know, you've got some changes in media that they've got to sort out. My belief was over time, those things are going to get sorted out and will make the league and the teams only more valuable. it was a little bit like we looked and I worked with Josh when he originally did the Sixers we worked on it for a while together back in the 2009 2010 similar in the NBA there was a lockout and there wasn't a media deal there was a labor it was unclear what I don't know if it was a lockout but there were some labor issues and they sorted through those and obviously values have skyrocketed I do believe baseball similar just as they did in getting the games to a better length they're going to sort these things out.
28:53And I think baseball is still as America's pastime is super compelling. And from a business point of view, I think that its best days are in front of us. That was limited partner of the Washington Commanders, Mark Ein. Coming up, we are talking baseball with the founder of the Women's Professional Baseball League. That's straight ahead on the Bloomberg Business of Sports. I'm Michael Barr with Randall Williams. You're listening to the Bloomberg Business of Sports, Bloomberg Radio around the world.
29:23Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done. ChatGPT Work is a new way of working in ChatGPT that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work. It's designed to help you move from a chaotic starting point to a reviewable first version. So all the source materials, briefs, and scattered information that you have to grind through to turn into something useful can just become something useful. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com by selecting Work Mode, available on Plus and Pro plans.
30:06Hey, our ride's almost here. Are you ready? Just grabbing my shoes. That's what you said 10 minutes ago. I just dropped a video call, uploading this giant file on my tablet, looking at my watchgo bananas with the group chat, and of course, still lining up tonight's playlist on my phone. All at once? Yep. Story of my life. That's why I switched to T-Mobile. They have the fastest 5G network. Okay, multitasker. I see you. Honestly, I never imagined I could do all this at once. It's awesome. Say no more. I'm totally switching. My post is taking way too long to upload. That's a sign. You've got to get T-Mobile.
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32:08Miss the top headlines on Bloomberg Radio? Get the latest news when you want it. Updated continuously throughout the day with Bloomberg News Now. Listen on Apple CarPlay and Android Auto with the Bloomberg Business App. And anywhere you get your podcasts. This is Bloomberg Business of Sports from Bloomberg Radio. Thanks for joining us on the Bloomberg Business of Sports, where we explore the big money issues in the world of sports. I'm Michael Barnes. And I'm Randall Williams. Vanessa Perdomo-Megleone is out on assignment this week, but a few weeks ago she and I had the chance to sit down with the founder of the Women's Professional Baseball League, Justine Siegel.
32:47The WPBL is the first professional baseball league for women in over 70 years, and we caught Justine right after they kicked off their inaugural season. Let's take a listen into that conversation with Justine Siegel, co-founder and commissioner of the Women's Professional Baseball League. Justine, welcome to the Bloomberg Business of Sports. We are so happy to have you on. Thanks so much for joining. It has been 70 years since women had a professional baseball league. Why was now the right time? Well, I think that, you know, women's pro sports has never been bigger and it's not a fad. It's just going to rise up.
33:23And so I think, you know, it should have happened a long time ago for a women's pro league. But, you know, now's the time. And here we are. What were your initial conversations like with investors? There's so much money going in and out of sports nowadays. I wonder what your conversations were like with them. We had our investors were very interested because we're baseball, right? We're not a new sport. We're America's past time. And we know that baseball is already popular across the U.S. So just having women playing it only kind of makes it better. Was there any sort of education, you know, when you're talking to owners and you're talking to sponsors or anything like that with the market that there is for women's baseball and, you know, how many people play and, you know, how big the industry actually is?
34:14Yes, I think that, you know, one, you know, just clarifying that we're not softball and that baseball has a pipeline. I think most people don't realize that there are 25 countries with national teams. Women are playing high school and college baseball with boys and men. And so there's actually like a fantastic pipeline of women. And it may not be, you know, the hundreds of thousands that softball has, but those who sort of survive the system of playing baseball with men, you know, they're really, really good. And so then then we have the national team. So we already know who the best players are in the country.
34:55And you put this force together and we just have fantastic players coming into our league. One of the things you've probably heard a lot is why create a pathway for women's baseball when softball is already very popular and prominent, specifically at the high school level? What would your answer to that question be? Softball and baseball are two separate sports. And if you don't think that's true, then, you know, let's just have Major League Baseball turn into a softball league, right? We know they're two separate sports. And also, you know, for me, you know, I founded Baseball for All, a nonprofit for girls to play baseball.
35:31And they're playing with the boys already. It's not that we're developing this pipeline. We're just growing the pipeline. Girls are playing. And then now they have an opportunity to dream of being, you know, pro baseball players, just like their brothers do. You know, you had talked a little bit about your background there with Baseball for All. So can you give us a little bit more of your background and, you know, how much how involved you've been with baseball throughout your career and how this formation started? When did the idea start for you? And when was the process from, you know, idea formation to actually seeing it on the field?
36:04Like, how long did that take? Well, I've been doing this since I was 23. So it's been my whole life's work. I am the first woman to coach men's professional baseball. My jersey's in the National Baseball Hall of Fame. And I found a baseball for all because I needed the narrative to change. I faced so much discrimination playing. I wanted to make it better for the next generation. and 25 % of our players from the WPBL have played in baseball for all. So it's really fun for me to get to know someone, see that someone I knew who was 10 now pitching on the mound and on ESPN. So it's been very heartwarming and very full circle for me.
36:49I started, the WPBL actually started by my co-founder Keith Stein in October 24 when he reached out and said, hey, I'm going to do this. Will you do it with me? And of course I said yes. And now here we are and we sold out opening day and have 4 million website viewers. And, you know, it's just been fantastic. I wonder what your conversations have been like with the MLB and how, if, if, and how they are supporting you. We don't have a formal partnership with Major League Baseball, but certainly, you know, the commissioner introduced our draft, which was really cool. We've been working with Major League teams.
37:24For example, we did spring training with the Red Sox down in Florida. We held our tryouts with the Nationals in D.C., and we've been throwing out pitches, first pitches, you know, in parks across the country. So there is support, even in an informal way. And it's very exciting, right, because really what we're saying is that whether you're a man or a woman, you're just part of the baseball community. So tell us more about that. I mean, like about opening day, about the opening, you know, of the season, because you are, you know, into it now. How has it been going so far? Is it beyond what you expected?
38:01And how is the reception going? I mean, it's awesome. You can you can tune in and watch on ESPN or even internationally. You can tune in on YouTube. You know, we have 5000 Korean followers on average watching us and giving comments. We have a thousand online features worldwide. Just the media has been tremendous helping us tell our story. And of course, the players are super happy. They're finally getting a chance to live their dream. And, you know, I sit there. I actually watch the game from the dugout because it's very helpful operationally. It is our first season and there's always things that we're trying to keep going and fix or, you know, come up during the game.
38:44And I'm right there. But I also like to turn around and just watch the fans having fun and singing and, you know, in between innings and cheering teams on. So it's just been an absolute blast and a fantastic success. I have a pipeline question. I wonder what I'd say. Baseball is one of the earliest sports that people are able to watch from from an early on standpoint because of the Little League World Series. And then later down the line, we have, of course, the College World Series on the women's side. that's specifically softball. And so I wonder from a pipeline perspective, you know, how you're looking to change that, whether that be at the high school, college, or even elementary level.
39:24I think, you know, my goal is to have girls baseball leagues across the country. I mean, that is a goal of baseball for all. I support co-ed baseball. I think sometimes that's the only opportunity. But as far as the pipeline, you know, getting more girls to play baseball, because to me, baseball is the greatest game on earth. So let's get everyone playing, letting girls know that it's their game and then they grow up and then they become prospects for our league. But the Women's World Cup is very popular. So, you know, we do have this pipeline of national teams already in place. And we have more and more women playing college men's baseball.
40:03So, you know, you're just talking about sort of people who are fighting through a system that says, hey, just go to softball, make it easier. I don't mean that softball is an easier sport, but the pathway in softball is easier. But they don't because they love baseball. And I'm one of those people who never wanted to quit. And now girls and women don't need to quit because they have the WPBL as their home. Yeah, that's amazing. It's when you can finally see it and you can see that you can keep going and there's actually somewhere for you to play. You had mentioned there the Women's World Cup and the amount of national teams.
40:42You had said 25 different countries across, you know, the world play women's baseball. And yet it's not going to be part of the L.A. 28 Olympics. Is that right? Is there something, you know, is that something you would look to in the future to try and get it, you know, part of the Olympics at some level? Yeah, we have been trying for years. You actually need to have 40 countries, over 40 countries playing, having national teams. And I know for us, it's growing. Just, you know, like South Africa now has a national team. You know, Brazil is forming a national team. So it's coming along. And I've already put a generation of my life into this.
41:22And I've got one more in me. And the community is growing. And, you know, there's just a lot of people working on our sport and making it bigger and with the same opportunities boys and men have already taken for granted. So that's your next goal. Your next big thing is getting women's baseball into the Olympics. I think there's a lot of it's all tied in, right? You get girls playing baseball, you get them believing in themselves. And then it just everything skyrockets from there. In your mind, what is the timeline on that? We have the next couple Olympics, I believe in Brisbane and then of course in LA in 28.
42:00When is the point of time where you would be like, I was successful in this? Is it just when it is in the Olympics period? well I think we've already been successful right we just started a women's pro league so now looking you know in the future looking at expansion for me it's a matter of what can I control versus not um and so I think men's softball should be an Olympic sport and so that is my hope you know it might take 8-12 years and an Olympic host to to allow it meaning you know it being the the sport of their country as like it doesn't have to officially be in they can just be the hosts and make it come in to the Olympics for their event.
42:41So we'll see. All I can do is just keep moving and doing the work and building and going from there. We're speaking to Justine Siegel, co-founder and commissioner of the Women's Professional Baseball League. Justine, I'd be remiss to speak about this topic and it being the first Women's Professional Baseball League in 70 years without mentioning the original and everything that came from From that being the cult classic movie, A League of Their Own, and the show that you actually helped as the baseball coordinator. How much of, you know, the attention, the media attention and the outreach and just overall interest do you think comes from that sort of media?
43:23The movies, the TV show and the nostalgia of that? Yeah, that's a great question. I think for sure people know about, you know, A League of Their Own was, you know, the highest grossing baseball film of all time. Yeah, iconic. So we definitely have these fans. But we also just have a lot of fans of baseball, women's sports. You know, it hasn't just been one demographic. It's been all the demographics coming out. We do stand on the shoulders of the All-Americans from the 40s and 50s. But we also stand on the shoulders, you know, of those who weren't allowed to play in the All-American Girls Professional Baseball League.
43:59Black and brown people were excluded, and I want to make sure that they get honored as well. And one of the things that you'll see in our league is that 30 % of our team is international. We have a lot of diversity within our league and a lot of just fantastic players. Diversity just makes us stronger. That was co-founder and commissioner of the Women's Professional Baseball League, Justine Siegel. And that's it for today. Thank you for joining us. Tune in again next week for the latest on the stories moving big old money in the world of sports. And don't forget to catch our podcast on all your podcast platforms and go to Bloomberg.com to subscribe to the Bloomberg Business of Sports newsletter to stay up to date on all our juicy insights.
44:38Juicy. You're listening to the Bloomberg Business of Sports from Bloomberg Radio around the world. Stay with us. Today's top stories and global business headlines are coming up right now.
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From the publisher
Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.
This week's show features:
- Janet Lorin, Bloomberg news higher education reporter discusses her panel discussion with New York Yankees President Randy Levine and Candice Storey Lee, Vice Chancellor of Athletics & University Affairs and Athletic Director at Vanderbilt University from Power Players at Bloomberg World Headquarters in New York where they spoke about how to fix college sports through legislation that Levine is working with the White House on
- Mark Ein, venture capitalist and a stakeholder in the NFL's Washington Commanders, the EPL's Leeds United and the Baltimore Orioles
- Justine Siegal, founder of Baseball for All on bringing women into professional baseball
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