In short
This Bloomberg Businessweek Weekend episode (Sept. 25, 2026) is framed by the 81st U.N. General Assembly and President Trump’s UN remarks, then pivots to U.S. politics and economics. Anthony Scaramucci (SkyBridge founder; former White House communications director; co-host of The Rest is Politics; author of All the Wrong Moves) argues Trump’s “blue-collar” agenda failed due to distraction, dysfunction, and policy choices (e.g., 2017 tax cuts/SALT impacts, stalled infrastructure, immigration turmoil). He criticizes Trump’s “American nativism” comments about “the squad,” and says the Trump era replaced “traditional” Republicans with MAGA/Heritage leadership; he calls the system a “gold-plated hot tub” of self-enrichment. He also links wage stagnation to trade (China’s WTO entry) and post-9/11 deficit spending and war costs.
Guests
Eric Zwick (UChicago Booth economics/finance) and Owen Zadar (Princeton economics/public affairs), co-authors of The Everywhere Millionaire. They claim the “first age of millionaires” is broader than the Forbes 400: many owners in mundane industries (auto dealers, beer distributors, contractors, dentists) accumulate wealth. They describe their method: linking private business owners to tax data from Treasury, then adding jet/yacht/property/industry records. Notable example: an extravagant “wedding of the century” tied to car dealers; they also discuss private equity’s role in buying unglamorous businesses (e.g., Portillo’s sold to Berkshire Partners). They argue politically active “everywhere millionaires” (including many in elected office) shape regulations and tax rules, sometimes raising consumer costs (housing, healthcare, cars).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOU.N. General Assembly Highlights
0:57 to 1:29
Discussion on President Trump's address at the U.N. General Assembly.
“It's also taking care of what gives your life meaning.”
U.N. General Assembly Highlights
2:00 to 3:11
Discussion on President Trump's address at the U.N. General Assembly.
“Our backdrop this week, the 81st annual U.N.”
Interview with Anthony Scaramucci
3:11 to 4:00
Conversation about Scaramucci's experiences in the Trump White House.
“You can check out all of our coverage on the Bloomberg Terminal and at Bloomberg.com.”
Inside the Trump White House
4:00 to 6:47
Scaramucci shares insights on his time and experiences in the Oval Office.
“But first, you may know him from Wall Street.”
Human Moments with Trump
6:47 to 7:40
Scaramucci recounts human interactions with President Trump.
“And thank God for that because it was really falling apart.”
Changing Views on Trump
7:40 to 11:12
Scaramucci explains how his views on Trump evolved over time.
“You know, the last time you and I spoke was, I believe, when your memoir came out, 2018.”
The State of Politics Today
11:12 to 14:02
Discussion on the current political landscape and Trump’s impact.
“There are many now, not just me, that try to tell people how dangerous he is.”
Introduction of Anthony Scaramucci
14:02 to 14:52
Learn about Anthony Scaramucci's background and his views on political accountability.
“It's very high-level, open-faced, shameless activity to self-enrich people.”
Introduction of Anthony Scaramucci
15:50 to 16:16
Learn about Anthony Scaramucci's background and his views on political accountability.
“It's also taking care of what gives your life meaning.”
Return to Anthony Scaramucci
16:20 to 16:36
Discussion resumes with Scaramucci focusing on his new book and prior insights.
“Catch us live weekday afternoons from 2 to 5 p.m.”
Show all 26 chapters
Decisions Leading to Trump's Rise
16:36 to 20:50
Exploration of three catastrophic decisions that contributed to Donald Trump's rise.
“He's founder and managing partner of Skybridge.”
Economic Consequences of Political Decisions
20:50 to 22:46
How political actions have impacted the economy and led to public discontent.
“You know, Al Gore was cautioning about a reaction in the Gulf after the 9-11 crisis.”
Transition to American Millionaires
22:46 to 23:14
Introduction to the concept of American multimillionaires and their influence.
“and the author of the new book, All the Wrong Moves, How Three Catastrophic Decisions Led to the Rise of Trump.”
Understanding Wealth in America
23:14 to 27:47
A discussion on ordinary Americans who have achieved extraordinary wealth.
“It's all in their new book, The Everywhere Millionaire, who was really rich in America and how they got there.”
Conclusion on Wealth Distribution
27:47 to 28:07
Insights on local businesses and their role in the wealth distribution narrative.
“Beer distributors, I mean, there's a, that's a challenging business to get into for a lot of reasons.”
The Role of Beer Distributors in Local Economies
28:07 to 29:35
Explore the significance of beer distributors and their impact on local markets.
“He didn't know how many houses they owned in the middle of the housing crisis because it was mostly the Hensley family's wealth.”
The Role of Beer Distributors in Local Economies
30:12 to 31:08
Explore the significance of beer distributors and their impact on local markets.
“Let's talk about healthcare for a second.”
Introduction to Eric Zwick and Owen Zadar
31:12 to 31:43
Meet the authors of 'The Everywhere Millionaire' and their backgrounds.
“You're listening to the Bloomberg Business Week Daily Podcast.”
The Extravagance of Modern Weddings
31:43 to 33:19
Discuss the opulence of a recent high-profile wedding and its implications.
“because when you guys were going to talk about a wedding, I'm like, oh, they're going to talk about the Jeff Bezos wedding.”
Challenges in Tax Data Collection
33:19 to 35:01
Learn about the complexities faced in gathering tax data for small businesses.
“Owen, I want you to come in because the way you started talking about the process for this, it sounded actually a lot simpler than you lay it out in the book.”
The Impact of Private Equity on Business Owners
35:01 to 36:20
Examine how private equity influences the financial outcomes for business founders.
“Most businesses are pass-throughs, even today.”
Finding Opportunities in the Labor Market
36:20 to 38:10
Discuss the changing dynamics of labor and education for aspiring millionaires.
“What is the role of private equity in making these people millionaires?”
Accountability of Main Street Millionaires
38:10 to 40:55
Explore the responsibilities of millionaires in politics and public policy.
“So one lesson that comes out of our book is the way you often get rich is by owning and not earning.”
Lessons from The Everywhere Millionaire
40:55 to 42:03
Conclude with key takeaways from the research on millionaires in America.
“So one of the big problems in America is things are more expensive.”
Understanding Economic Growth and Inequality
42:03 to 42:39
Learn about the current state of the economy, income inequality, and the American dream.
“I mean, I think there's a lot of lessons here.”
Lessons from The Everywhere Millionaire
44:45 to 45:13
Conclude with key takeaways from the research on millionaires in America.
“Most people see a busy dog salon, but I see operational excellence.”
Transcript
Automatic transcript. May contain errors.0:00Bloomberg Businessweek Daily is brought to you by HPE, bringing you the self-driving network, a network that's self-optimizing, self-healing, and self-protecting, and only continues to get smarter. Learn more at hpe.com slash networking. Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done. ChatGPT Work is a new way of working in ChatGPT that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work. It's designed to help you move from a chaotic starting point to a reviewable first version.
0:36So all the source materials, briefs, and scattered information that you have to grind through to turn into something useful can just become something useful. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com by selecting Work Mode, available on Plus and Pro plans. At Edward Jones, we believe rich is more than caring about the latest and greatest. It's also taking care of what gives your life meaning. That's why your dedicated financial advisor meets you where you are with personalized financial strategies that help protect what matters so you can preserve your progress while creating a path forward.
1:18The key to being rich is knowing what counts. Let's find your rich together. Edward Jones, member SIPC.
1:29Bloomberg Audio Studios. Podcasts, radio, news. This is Bloomberg Business Week Daily, reporting from the magazine that helps global leaders stay ahead. With insight on the people, companies and trends shaping today's complex economy. Plus, global business, finance and tech news as it happens. The Bloomberg Business Week Daily Podcast with Carol Masser and Tim Stenevek on Bloomberg Radio. Hi, everyone. Welcome to the Bloomberg Business Week Weekend Podcast. Our backdrop this week, the 81st annual U.N. General Assembly in session in New York City. President Trump addressed the United Nations General Assembly, saying that he expects the U.S.
2:13will reach an agreement with Iran after the midterms. He also said that the U.S. rejects the globalist scheme to control AI. He reiterated that he believes Cuba will fall and that the U.S. will start building two, quote, very major military bases in Greenland that will give the U.S. permanent control over security and all other needs on that territory. The address was President Trump's second before the United Nations since returning to the Oval Office in early 2025 and comes at a very different moment of his presidency, one where his approval rating is at or near record lows, according to polls, and warning signs continue to flash for Republicans ahead of November's midterm election that could see them lose control of Congress.
2:57It also comes at a time when President Trump's approach globally has faced pushback from other world leaders. So lots to think about around the world and our global news team converging here in New York City to talk with leaders in town for the U.N. gathering. You can check out all of our coverage on the Bloomberg Terminal and at Bloomberg.com. As for us this hour, we wanted to focus on the U.S., the politics of the country, the economy. We catch up with someone who knows President Trump well, having served as the White House communications director for 10 or 11 days, depending on who you ask, before becoming one of his most outspoken critics.
3:35Anthony Scaramucci is here with his new book and on his front row seat in a Trump White House. But remember, he was also someone who knew the president before he came to the White House. Plus the two economists from Princeton and the University of Chicago who are behind the new book about who really is rich in America, how they got there and the power that they have. It turns out we may be living in the age of millionaires. All of that to come. But first, you may know him from Wall Street. It's someone we've covered a fair amount here at Bloomberg. You may also know him from his flash in the pan time in the Trump White House during his first term or his unfiltered take on modern politics.
4:15Anthony Scaramucci is founder and managing partner of the hedge fund at Skybridge. He's the co-host of the podcast The Rest is Politics, and he's the author of the new book All the Wrong Moves, How Three Catastrophic Decisions Led to the Rise of Trump. Was being in the White House for you a wrong move? Do you consider it a wrong move as you look back? Well, I would say campaigning for Donald Trump. I was with Jeb Bush, Jeb dropping out of the race, and me accepting the offer from then candidate Trump to go work for him was a colossal mistake, probably the biggest mistake, until I made the bigger mistake of going to work inside the White House.
4:52So I would say that they were graduating in exponentially bigger mistakes. But didn't feel like a mistake at the time? Or did it? Well, by 24 hours into it, it started to feel like a mistake, because, you know, it was a crazy situation, and there was heavy levels of dysfunctionality. And, you know, I'm taking you back nine years now, but Priebus and Bannon and Jarrett. They were not on your side. No, no, they hated my guts. Yeah, but you know, the funny thing about Priebus, he should just tell you that he hates your guts. You know, he doesn't have to like, act like Richie Cunningham from Happy Days.
5:22Well, you talk about being like, I'm out there in front and like, I lay it out. No, I said, I'm a front stabber. I'm not a back stabber. You know, I'll tell you to your face. Come on, I'm a New Yorker. Yeah, you guys know you're in New York. Listen, we all have visited the White House. We have a feel. We see it. We see the pictures. We see the president coming out and making, take us inside the White House your first day, your second day, and what that was like. And I understand under President Trump and his administration, they were different. So I have to remember, I had friends of mine that worked for President Clinton.
5:50I had a relationship with President Obama. So I had been out of the White House for 30 years. And in the Oval Office, the Roosevelt Room, I had been in the Navy mess. I had never been to the residence. So the first time I was in the residence is when I worked in the White House for President Trump. but it's a small place. You know that. It's not that big. The West Room building isn't that big. The West Wing offices is not big. The Oval itself is not that big. Moreover, the president's study is probably smaller than anything that was at Trump Tower for Donald Trump. But it is a magisterial historic place, and it's very well preserved, and there's a White Historical Association, which I did get familiar with in that short period of time.
6:33and the Truman renovation prior to the recent Trump renovations was unbelievably necessary. People don't remember that, but the entire White House was gutted and a steel frame was put in and the place was rebuilt. And thank God for that because it was really falling apart. But listen, I'll tell you a human story about the president, though, because I know I'm at odds with him, but this is a human story. First day I was with him after I did my press conference, we were sitting in the Oval Office together alone. It was just the two of us. And I said to him, I laugh, and I said to him, you know, we're two New Yorkers.
7:06You're from Queens. I'm from Nassau County. Can you believe you're behind the Resolute desk and I'm sitting here? And he said to me, very human. He said, you know, first time I got here, I was very unnerved by it. I was sitting here saying, okay, I'm actually the president. And then the phone was ringing. He picked up the phone. It was White House protocol. And he said, Mr. President, you've got a head of state coming, and you're going to meet Prime Minister Theresa May at the North Portico. And the president looked at me and said, I had no idea where the North Portico was. You know, I mean, he was.
7:36Yeah. It was a very honest and very human moment, which you don't often see with the president. You know, the last time you and I spoke was, I believe, when your memoir came out, 2018. It was called Trump, the Blue Collar President. Yeah. In that book, you wrote that I believe we have a real opportunity in a Trump presidency to change things dramatically for the good. We might never have a president again who can move intractable barriers the way he does. It was a very complimentary portrait of the president. It was written after your time at the White House. Yeah, I certainly didn't want to be that baby or play the victim after I got fired.
8:10I was very supportive of the president up until about August of 2019. That book, if you go back and read it, I think it stands the test of time. And it's a good corollary to this book. because what I explained in the book is that we have a crisis of wages for a very large group of people in the United States. We've sort of left a large group of people, blue-collar workers, et cetera, out. You know, we have an economically aspirational society for many, and certainly for my blue-collar family, we felt economically aspirational. But if you look at the data, there's about 20 % to 25 % of the people now that feel economically desperational.
8:47And so the message of Blue Collar President was he has the ability to cross over. He could be a postpartisan president. He could be a transformative president. He could help get deals done to bring that community back into the social contract of America. But that didn't happen. So what happened? He had the potential to do that. What happened for you that changed your view on him? What was it? Well, I mean, there was a number of different things. but the main one, I was on the Bill Maher show actually defending him. I thought I was defending him. Catherine Rampell, I don't know if you ever interviewed her, but she was on the show with me.
9:24She turned to me and said, well, what about the squad? And so for your listeners and viewers, what is the squad? It's four women that are in the House of Representatives. They're pretty much hard left-leaning. He said that they should go back to the countries they originally came from. Three of them are born in the United States. One is a naturalized citizen. That's American nativism. That's a form of racism. So Catherine asked me on a live television show, well, you're defending the president. What do you think of the remarks about the squad? I said, listen, I don't like them. My Italian-American grandmother was told that in the 1920s.
9:57It broke her heart. She used to talk about it to us in the 1960s and 70s. And I wish he wouldn't talk like that. That's a form of nativism. It's a form of racism. He's the American president. Well, Bill Maher said to me, he's going to attack you tomorrow. I said, there's no way. I was defending him. He said, ah, you were seven for eight for him. you got to go 13 for 10. I said, he's not watching your show. He goes, what are you, an idiot? Stormy Daniels was on the show tonight. That was his first guest. He was watching. And so he was watching and he started blasting me the next day. I'm a New Yorker.
10:27So I started blasting back and then he blasted me again and I blasted him. Then he started attacking my wife. And so he knew that Deirdre and I were going through a personal relationship crisis when I was in the White House. We had a divorce paperwork put together. Thank God we reconciled our marriage because we love each other. But it was a bridge too far for me. You know, he's capable of doing things that are way outside the standard deviation of what's normal for an American president. And I had given him millions of dollars. I'd supported him. And you're going after my wife. You know, I've got a problem at home that I'm trying to repair.
11:03It's just a bridge too far for me. And I said, OK, this guy's not the type of leader that should be the president of the States. And so I spoke out against him. I was probably one of the first people that was an aide or an assistant to the president. There are many now, not just me, that try to tell people how dangerous he is. But that's what happened. That's the origin of me saying, hey, no mas. That's not cool. What happened, though, to the contract, in your view, that Donald Trump made while on the campaign trail, certainly the first time around, in saying, I'm going to bring more of you people into the economy.
11:36I'm going to help those of you who feel like both Democrats and Republicans maybe have left you behind in some ways. That was the blueprint for blue-collar presidents. So there were so many different things he could have done to do that. But why didn't he? That's my question. I understand the promises that he made. I think he's a distracted guy. He'll stay on a thing, and then he moves to another thing very quickly. We're supposedly having infrastructure a week in the first term every week. It never materialized. I think the tax cuts that got put through in 2017, which the conservative, more traditional Republicans like Paul Ryan wanted those tax cuts and also the SALT deduction, which hurt places like New York and blue states.
12:17I think that hurt his standing with the Democrats, frankly. And then, if you remember, he said S-H-I-T, whole countries, and as he was trying to put together the immigration package, and these things started to unwind on him. And you had traditional Republicans in there that were indifferent to that cause, if we're being honest. Traditional Republicans in Trump, one, probably protected the country and the world from the tariffs. Bill O 'Kossey of rhetoric against NATO, potential trade war with Canada. The guardrails, right? Yeah, all those things were things that were likely to have had happened in Trump 1 had he had this level of personnel.
12:58The Trump 2 personnel in Trump 1, you would see that. But the Republicans also prevented some of the stuff that we're talking about in terms of bringing those people back into the integration of the economy. You talk Republicans. A lot of the Republicans are the personnel that are allowing things to happen. And I think it's fair to say— In this— They're not traditional Republicans, though. The Republicans of Mitt Romney and John McCain and the Republicans of Adam Kissinger and Paul Ryan and General John Kelly, they're long gone from the party. This was a—you want to talk about a decapitation. You know, we have a decapitation strike in Iran, but the first decapitation strike for Donald Trump was removing senior Republican establishment leadership from the Republican Party.
13:45This was an M &A, and he installed MAGA and the Heritage Foundation. They call themselves Republicans, but they're not the Republicans I grew up with. Who are these Americans? Who are these leaders? It just feels like we didn't drain the swamp. Well, you know, let me tell you this. Under Donald Trump, it's not a swamp. It is a gold-plated hot tub. Okay, I mean, think about it. It's very high-level, open-faced, shameless activity to self-enrich people. And I think it's disgusting. And I do think they'll be held accountable, though. I don't think they can get away with it. I mean, he can pardon his family members and pardon himself.
14:21But there's a whole big atomic blast there. That was Anthony Scaramucci, former White House Communications Director, founder and managing partner of the hedge fund SkyBridge, and the co-host of the podcast, The Rest is Politics. He's also author of the new book, All the Wrong Moves, How Three Catastrophic Decisions Led to the Rise of Trump. And we're going to continue with Anthony Scaramucci, including getting his thoughts on the relationship between the United States and China. You're listening to Bloomberg Businessweek. This is Bloomberg.
14:52Bloomberg Businessweek Daily is brought to you by HPE, bringing you the self-driving network, A network that's self-optimizing, self-healing, and self-protecting, and only continues to get smarter. Learn more at hpe.com slash networking. Some people treat ChatGPT like some kind of smart search engine, and some use it to get work done. ChatGPT Work is a new way of working in ChatGPT that can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work. It's designed to help you move from a chaotic starting point to a reviewable first version.
15:29So all the source materials, briefs, and scattered information that you have to grind through to turn into something useful can just become something useful. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com by selecting Work Mode, available on Plus and Pro plans. At Edward Jones, we believe rich is more than caring about the latest and greatest. It's also taking care of what gives your life meaning. That's why your dedicated financial advisor meets you where you are with personalized financial strategies that help protect what matters so you can preserve your progress while creating a path forward.
16:10The key to being rich is knowing what counts. Let's find your rich together. Edward Jones, member SIPC. You're listening to the Bloomberg Business Week Daily Podcast. Catch us live weekday afternoons from 2 to 5 p.m. Eastern. Listen on Apple CarPlay and Android Auto with the Bloomberg Business app. Or watch us live on YouTube. I want to get right back to Anthony Scaramucci. He joins us now. He's founder and managing partner of Skybridge. He's the co-host of the podcast, The Rest is Politics. Of course, former White House Communications Director, too. His new book, All the Wrong Moves, How Three Catastrophic Decisions Led to the Rise of Trump.
16:49You know, it's interesting. We were talking about your previous book, your memoir, Trump, the Blue Collar President. And I know as preparing for this after reading this, I did go back and look at that book. And you're right. There's a lot of connection to what you talk about growing up on Long Island, your working class background. And then you get into more detail in the first part of your book here. The catastrophic what you call the three catastrophic decisions that led to the rise of Trump. I want to talk about some of those decisions now. Let's talk a little bit about China and the World Trade Organization, because you say a lot of it comes from that.
17:21Well, OK, so you have to step back and you have to see where America was at that time. The Berlin Walls fallen down. Francis Fukuyama said the end of history. We put budgetary guardrails together between Bush, one and Clinton that are leading America to a budget surplus. Everybody knows we printed a 200 plus billion dollar surplus at the end of 2000. But now we're in November of 1999. China wants permanent status in the World Trade Organization. American business leaders want to give it to them. We see at that time, and I write the first chapter, I got this wrong. I saw a Chinese market opening.
17:56I saw an opportunity for us to sell goods and services to 1.3 billion people, as did the Fortune 100 CEOs, as did Wall Street. You're not the only one who got this wrong. I'm just going to say, I was at the Wall Street Journal and kind of the lead up to it. And we actually created a show, the Asian Wall Street Journal over in Hong Kong. Everybody was clamoring to push open. Everybody wanted access to that market. I mean, I don't think there was any way to stop that. But that market didn't open. That market didn't open. And that's what we got wrong. But I think the concept was that people thought, okay, if we have a presence, if you have the Western presence and all these multinational companies over in China, they will change.
18:37I think they really thought the government was going to change. I write all about that in the book. And that was the belief. Because I looked through tons of interviews, tons of Wall Street Journal articles and research for the book. There was one person that said it's not going to work. And I give her a lot of credit for that. That was Nancy Pelosi. And she got on C-SPAN. There was more than one C-SPAN speech. She was warning about it's a one-party system. We're taking a leap that they're going to open their system politically. They had just had the Tiananmen Square crisis in 1989. and they had a lot of anti-libertarian crackdowns in the country.
19:13And so we got it wrong because we were projecting what we wanted them to do based on our perspective and our pride in our own system. Now, I think China should be in the World Trade Organization, if you read the book. And I think we should have globalism, and I believe in the David Ricardo principles of global trade, seeking the lowest cost provider. However, when China, okay, is coming in as an emerging market like El Salvador or Dominican Republic, and they get to the size of the UK or the size of Germany, they needed to be treated like Germany or the UK. And they weren't. And they were clipping off 11%, 10 % growth, had their market closed, flooded our markets.
19:55We benefited lower costs, goods and services and things like that. Every American, yeah. But we lost a lot of our manufacturing, and we flatlined our wages for a very large group of people. And we have to accept that. And China was part of it. It wasn't the whole story, but it was a big enough symbolic part of it that it weighs heavy on those people. You also talk about President Obama, the bailout of Wall Street. You also talk about George W., the war without tax. So we didn't pay for it basically without raising taxes. There were a lot of things at play. I feel like, Anthony, as you lay it out, and we talk about it a lot, and we are, you know, capitalism, this is what we report on all the time, that greed in many ways, too much money in politics, too much concerns about, you know, the bottom line, which is why we pushed everything offshore.
20:44Like that in many ways ultimately led to kind of where we are. I think so. But I think under President Clinton's leadership, we put guardrails on the Congress. We had budgetary constraints. You know, Al Gore was cautioning about a reaction in the Gulf after the 9-11 crisis. I mean, you may remember this George Soros. I mean, he's a pariah to the conservatives. But he wrote an op-ed in The New York Times in November of 2001 to be careful. Don't overreact and play into Osama bin Laden's hands. If you go to the dark web or you read Lawrence Wright's book about 9-11, Osama bin Laden said, I'm going to hit America in the homeland.
21:23They're going to overreact and come to my land and spill their blood, spill their treasure. They will pull their civil liberties. And we did that with the Patriot Act. And we ended up spending$8 trillion on those two wars. And I'll just point out, we cut taxes in May, April of 2001. We went to war in October in Afghanistan. We cut taxes again in 03, early part of 03, at war in Iraq in March. And that blew a hole in the system. And so just hear me out because I threaded these things. Stagnant wages. Now you have this inflationary induction of deficit spending. And guys, you know this, but the U.S.
22:02dollar has lost 28 % of its value since December of 2019. And so that's a huge problem for wage earners. And then the last piece, oh, by the way, let's just bail out the fat cats. There's nothing in the allocation for poor or middle-class families or people that need credit card relief or rental relief. People say, hey, there's a two-tiered system. It's not fair. That's how you got to occupy Wall Street. My husband said we should have just paid everybody's mortgages off and we would have solved the problem. It's not about paying their mortgages off. It's much as about apportioning an assassination.
22:34If you're going to bail one group out without bailing the other group out, you're going to make that group feel that it was unfair and you're going to engender the Tea Party movement and you're going to engender Occupy Wall Street. Our thanks to Anthony Scaramucci, founder and managing partner of Skybridge, and the author of the new book, All the Wrong Moves, How Three Catastrophic Decisions Led to the Rise of Trump. Now from the high stakes drama of Washington and political influence to what our next guests say is the real engine of economic influence in America. We're talking about the American multimillionaires.
23:06They are the people who are building extraordinary wealth. And according to our next guests are quietly rewriting the rules of money and power. We're talking about Eric Zwick, professor of economics and finance at the University of Chicago Booth School of Business, and Owen Zadar, professor of economics and public affairs at Princeton. It's all in their new book, The Everywhere Millionaire, who was really rich in America and how they got there. You know, if you look at the data, it's really amazing. There's this legion of millionaires who are ordinary Americans running pretty mundane businesses who are extraordinarily wealthy.
23:39And collectively, if you add up all of their wealth, it's 10 times that of the people you just named, the richest 400 people. Yeah, you got stuff like a chart at the beginning of the book that shows like here's the Forbes 400 and here are the other people we're focused on. And it's a remarkable delta. That's right. You went down that list, and it was tech, tech, tech, a little bit of finance, tech. And so we're told kind of the path to prosperity, path to the top is Silicon Valley, Sand Hill Road, Wall Street. And we're interested in Main Street and Metro Parkway. Or the car dealerships. Exactly.
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24:10Hold on, hold on. Before we get to the car dealerships and the farmers and the HVAC folks, which you guys write about. Or doctors. There is something to be said about what is happening and what has happened in technology. You go out to Silicon Valley right now, I mean, you can't find an entry, a starter home in San Francisco. Yeah. Because, you know, everybody who's worked at Anthropic, OpenAI, or SpaceX are gobbling those things up. You're going to, we're going to have, I don't have that data in front of me, but you're going to have something like seven from just from Anthropic alone, seven billionaires and then like many hundreds of millionaires as a result of that.
24:43That is a totally. Does that change the game? Happening. Does that change the data? That is totally a story that's true. and it remains the case the American economy is far broader and far more diverse. So there are 8 million homes worth more than a million dollars before this demand surge in San Francisco. It's true that if you look at the coasts, maybe they have 10 % of the population, 25 % of the income. It's also true that 75 % of it's away from the coast. And we're sort of saying, look, it's the duck-rabbit story, kind of like, yeah, it's a duck. We're not saying it's not a duck, but if you look at it a slightly different way, it's also a rabbit.
25:15it. We're saying there's this massive amount of wealth that's abundant, also closer to home, for so many Americans that aren't used to thinking about it that way and think that tech is just gobbling everything up, and we just aren't seeing that. Let's get to the process, because you guys basically make this point that we are in the first age of millionaires. How did you guys go about collecting this data? I think that in itself was kind of fascinating. Owen, come on in. There are two steps. So the first is a decade of research where it started with an investigation at the Treasury Department. They brought us in to try to figure out how much private business owners are paying in taxes.
25:52So we had to link private business owners to the businesses to their owners to figure out the answer to that, which is a pretty nerdy kind of small thing. And then what emerged was this amazing picture of extraordinary wealth that no one talks about. And it's just really hard to capture who's rich because if they're not public company CEOs, they don't report to investors. And wealthy people don't answer surveys often. And so this was a new view on wealth in America. But they filed tax forms. Exactly. Everyone. And so we had that as a toehold. And then we did a series of research projects. And that was the first step.
26:28And then the second step was to go out and move beyond that private and protected data, which is de-identified, to try to tell some stories and bring it to life. And so we went and collected private jet data, super yacht data, property registries, industry information of things like car dealers that showed up on the list. And then we started to get these stories and asking people, who's the wealthiest person you know? And you get amazing stories. We have so many millionaire stories now of just people doing pretty mundane things like storing paper or fixing garage doors or distributing toilet paper.
27:07Or tanning salons. Tanning salons. And it's very fun. And people then are like, oh, yeah. And now that I think about it, the guy who has that really nice vacation house, they own seven Jiffy Lubes. And that's really wealth in America. Yeah, we both have little kids at home. And we sort of joke that it's the ABC book, like the ABCs of getting rich. A is for auto dealers. B is for beer distributors. C is for contractors. D is for dentists. And we can keep going. You know what's interesting about the A and B? They're kind of like natural monopolies. sense. So like a car dealership has barriers to entry.
27:39There are, like, you can't just open a Ford dealership next to another Ford dealership. Like there are barriers to entry with this stuff. Beer distributors, I mean, there's a, that's a challenging business to get into for a lot of reasons. But not for Cindy McCain's family, which I did not know that. Indeed, the Hensley, The keys to that campaign were really funded on a boat winding down a river of beer. The beer distributors, I mean, it was amazing. He didn't know how many houses they owned in the middle of the housing crisis because it was mostly the Hensley family's wealth. And so, yeah, the beer distributors, these businesses, there's a class of them that are operating in these local markets with protections that are codified in state and local law in a lot of cases.
28:28As demand for that activity has grown, these middle men and middle women are grabbing a slice of this growing market. And so we see tons of these car dealers and beer distributors. The Chicago Blackhawks, you know, I'm in Chicago. That's a beer distributor family, the Wurz family. Still ahead on Bloomberg Businessweek, more with professors Eric Zwick and Owen Zadar. They are the co-authors of the new book, The Everywhere Millionaire, who is really rich in America and how they got there. This is Bloomberg.
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29:42At Edward Jones, we believe rich is more than caring about the latest and greatest. It's also taking care of what gives your life meaning. That's why your dedicated financial advisor meets you where you are with personalized financial strategies that help protect what matters so you can preserve your progress while creating a path forward. The key to being rich is knowing what counts. Let's find your rich together. Edward Jones, member SIPC. Let's talk about healthcare for a second. It doesn't always work the way people expect it to. If you've ever waited on a prescription refill or had a hard time getting the care you needed, you know the feeling.
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30:56And those prescriptions? Optum is working to bring costs down, save patients money, and make it easier to get refills. Little by little, Optum is helping make healthcare work as one for everyone. Head to business.optum.com to see how. You're listening to the Bloomberg Business Week Daily Podcast. Catch us live weekday afternoons from 2 to 5 p.m. Eastern. Listen on Apple CarPlay and Android Auto with the Bloomberg Business app. Or watch us live on YouTube. Let's get back to Eric Zwick and Owen Zadar. Eric is professor of economics and finance at the University of Chicago Booth School of Business.
31:33Owen is professor of economics and public affairs at Princeton University. Together, they're the authors of the new book, The Everywhere Millionaire, who is really rich in America and how they got there. Can we just go to how the book begins? because when you guys were going to talk about a wedding, I'm like, oh, they're going to talk about the Jeff Bezos wedding. That was the Carol Masser wedding. It was not the Carol Masser wedding. Tell us about this, a$60 million wedding that had multiple moving parts. Yes, so reportedly a more expensive wedding than the Bezos-Sanchez wedding, in fact, called the wedding of the century by social media.
32:06That's sort of how we came across this extremely extravagant wedding. So for folks who read The Millionaire Next Door, there's a lot of frugality in that book. This is a very conspicuous consumption behavior. This is not fit out of that book. But it turns out, you know, they flew all the guests by private jet to Paris. They ran out for a side, not for the wedding, but just for another event the day before. And they dressed the part, didn't they? It was great. They had makeup artists, right? And people like styling them. I think unironically dressed in the period costume of the late monarchy. You know, the bride at the bachelorette party dressed as Marie Antoinette on one evening.
32:40At the meat cake. There you go. They did. And more. And Adam Levine sang the first dance. You know, we'd sing a Maroon 5. It's really outstanding. That means you're right. We've got to snort, so we're done. Yeah, so they were car dealers. The punchline, they were car dealers. And Nick Saban bought the dealership with a consortium, I think, for several hundred million dollars. Nick Saban, the football coach of Alabama. So it's, you know. You're seeing finance go after these same businesses too, right? If you're just joining us, we're speaking with Owen Zadar, Professor of Economics and Public Affairs at Princeton University.
33:14Eric Zwick with us, too, Associate Professor of Finance at the University of Chicago, Booth School of Business. They're the authors of the new book, The Everywhere Millionaire. They join us here at Bloomberg. Owen, I want you to come in because the way you started talking about the process for this, it sounded actually a lot simpler than you lay it out in the book. This was not an easy thing to do. People would think, okay, Treasury Department, they should know how much small businesses are paying in taxes. or you should be able to log into some database pretty easily and get this information.
33:40You guys moved into D.C. to do this. In a really nice part of the building, right? Oh, we were in the basement. It was lovely. We're moving things out of the room to just get us a place. I was looking through some old photos, and it really brings you back. But the way the systems are set up, it's the information on tax forms, but they're stored so that one auditor can kind of go on a specific form and check Does that make sense? They're not at all set up to do these big linkages and make sure that the aggregates make sense. And so there were periods when, you know, Eric should tell the story because he was the one who did it.
34:18We'd have to, like, figure out what was going on because sometimes you'd add up all the stuff that's supposed to add up to the other thing, and it wouldn't come anywhere close. And then it turns out that zeros were actually missing and meant different things, and digits were out of order. And so Eric went to go talk to someone we called the architect. Yes, at the Treasury. Right. So, I mean, they're trying to do tax policy proposals. They're trying to figure out what revenue would be raised if we change the tax code. But you want to know where you're starting from, like what tax do these businesses currently pay?
34:50Right. And for this emerging class of businesses where the tax isn't paid by the business, but by the owners, they couldn't do the link at scale. And it turns out the pass throughs. So this is sort of like this watershed moment, 1986 tax reform spawned the growth of these pass-through businesses to where they were a very small share of the economy, to where they're more than half of business income, about half of employment. Most businesses are pass-throughs, even today. They account for more than half of the rise of the top 1 % income share of business income coming from those pass-throughs. so treasure was trying to link them at scale and the way the data is stored you know the links are kind of all broken up and you know and so i actually knew this guy who was working as kind of a database systems engineer architect when we called him the architect based on the matrix actually i think um and uh i was like oh i'm gonna go give a talk in utah let me stop and have lunch with him and just ask him all these you know enduring questions about the code he wrote to build the system and that kind of set of questions and then following up with him over time.
35:55But I met him for a burger and beers and he's wearing like, you know, kind of like a plaid kind of lumberjack shirt, you know, with a beard. Like it's sort of not the person you would expect to be kind of the architect of this electronic filing tax system. And we had a great conversation, had a great time with them. But that was sort of one of the moments of unlock for us. Very briefly, before we get to the implications of this, the how we got there part is what I want to focus on because whether I was reading about building equipment contractors, specialty trade contractors, quiche makers, private equity came up over and over again for the way that these folks exited their businesses and sold them for billions of dollars or hundreds of millions of dollars.
36:35What is the role of private equity in making these people millionaires? So I love to think like private equity is almost like the child that some of these founding business owners never had because they didn't have anybody to take over the business. Private equity has determined there's a lot of money left in the banana stand when the founder doesn't have anybody to hand it off to. And they come in and they buy up these businesses. And that also helps us find some of the more salient stories because they are paying big multiples for businesses in very unglamorous industries. Private equity is looking for home security businesses, pest control solutions, you know, methadone clinics, roll-ups.
37:10Portillo, one of the, you know, the heroes of the middle of the book where we tell his story of how he started this hot dog stand and grew it to the largest private chain fast casual restaurants in the midwest selling italian beef and chocolate cake shakes he sold it to berkshire partners for over a billion dollars still had a lot of the real estate and rented it back to them never took outside investors but private equity was looking at the numbers the margins in these stores were outrageous compared to maybe a typical mcdonald's they were doing three times as much revenue and they were more profitable per unit they reset the multiples the prices in the whole fast casual dining scene.
37:46So there's another, there's a pizza company called Malnati's based in Chicago. And the guy who worked there when they sold to private equity was like, I love the Portillo's sale because it got us a much better price. Private equity is flooding capital in, and they're looking for targets. And there are just tens of thousands of these businesses, if not hundreds of thousands that are big enough for exits that look really great for the founders. We have a question coming in from one of our viewers, Brendan, sending in a question. It says, given our changing labor dynamics, as you reveal in your book, do you have any thoughts on how the education industry could shift gears to provide broader opportunities for students to pursue these path to millionaire jobs?
38:26Any thoughts? So one lesson that comes out of our book is the way you often get rich is by owning and not earning. And so even if you're an adult, kind of thinking about your kids, what should they do early on? If you want to be an owner, one way to do it is to start in an industry like construction or auto repair where it's much more likely to go and become an owner 10, 15 years down the line. Nobody was telling us that in college. No. But if the comparison is that or like working at Ford or GM, they're much less likely to do that. And it depends on what you want to do. There's risk. So it's not everybody should do this.
39:02But it's remarkable just how many people in America are getting rich. It's kind of giving the blueprint for success or a blueprint when a lot of younger people are not feeling great about the conventional advice of work hard, get a good job, go to a name brand company and just earn a salary for your life. There's so many different ways we could go from here. We've just got a few minutes left here. But you write in the book about how we need to hold Main Street millionaires accountable when they wield their power unfairly. And a lot of them do. So one of the surprising facts we learned in the course of this investigation, our research more broadly, was how politically active a subset of these.
39:38So the typical one, I think, cares about politics insofar as it affects the tax bill, the bottom line, but they're not super engaged. But when we start to look at who's politically active, it turns out they're way, way overrepresented. So a quarter of Congress and even closer to 30, 40 percent of state and local office is occupied by private business owners. And if we look at public policy outcomes in certain sectors, whether it's local market regulations that affect who can enter, what types of protections workers enjoy, who's writing those rules in a lot of cases, in a lot of places, everywhere millionaires that are actually occupying elected office, not just lobbying.
40:18If you look at the tax code, over the last 40 years, we've seen a lot of benefits accrue to these business owners in the form of reduced tax bills, opportunities to deduct things that maybe are on the border between investment and consumption, opportunities to pass on the businesses to the next generation with relatively little tax. They don't sell to private equity or maybe they can structure that sale to minimize the tax for transfer. Those tax rules are, again, influenced disproportionately by these folks that are occupying elected office. The other thing is, though, sometimes the consumer is getting hurt in this process, whether it's through medicine or, I mean, right?
40:53That's the takeaway also. Absolutely. So one of the big problems in America is things are more expensive. You had the beef prices up not that long ago. And if you think about what people are spending money on, it's like housing, health care, cars. And in a lot of these industries, you see everywhere millionaires. And so in housing, for example, a lot of the demand for housing when we're not building that much is not from Elon Musk. And for cars, a lot of protections that initially went in to try to protect the little guy from bullies ended up creating a new class of bullies that effectively make these things more expensive for us.
41:29Those are the car dealers. Why is it important? We've only got about a minute left here. And I'm just thinking as we wrap up here, how do you want readers to use this information? Why is this important, this story to tell? So we think of this as like an eye-opening experience for people if they're able to read the book. And, you know, we want them to see the economy as it really is and not necessarily as Instagram Reels tells them it is with this amplification distortion that's just Elon Elon all the time. I mean, my white kitchen and my perfect teeth. Look, the cooking videos, go for it. I'm all about it.
42:05Yeah. But yeah, so if you want to understand the economy as it really is, what's going on with economic growth, what's going on with income and wealth inequality and how that's evolved, you want to have prosperous future for yourself or for your kids thinking about the American dream and whether it's alive or dying. I mean, I think there's a lot of lessons here. If you want to fix public policy problems, there are also a lot of lessons here that I think we should pay more attention to. So in each case, it's just seeing the world as it is. So then we can move forward from there with our goals. Our thanks to Eric Zwick, Professor of Economics and Finance at the University of Chicago Booth School of Business, and Owen Zadar, Professor of Economics and Public Affairs at Princeton.
42:43And that wraps up the weekend edition of Bloomberg Business Week from Bloomberg Radio. Thank you so much for joining us. Be sure to tune in to Bloomberg Business Week daily Monday through Friday starting at 2 p.m. Wall Street time on Bloomberg Radio, Bloomberg TV, and on SiriusXM channel 121. You can also watch our daily broadcast on YouTube. Just search Bloomberg podcasts. We're simulcast on Bloomberg Originals, available on Bloomberg.com slash originals, and streaming platforms, including Roku, Amazon Fire TV, Samsung TV Plus, and more. I'm Tim Stenebeck. And I'm Carol Masser. Have a good and safe weekend, everyone.
43:14This is the Bloomberg Business Week Daily Podcast, available on Apple, Spotify, and anywhere else you get your podcasts. Listen live weekday afternoons from 2 to 5 p.m. Eastern on Bloomberg.com, the iHeartRadio app, TuneIn, and the Bloomberg Business app. You can also watch us live every weekday on YouTube and always on the Bloomberg Terminal.
43:45At Edward Jones, we believe rich is more than caring about the latest and greatest. It's also taking care of what gives your life meaning. That's why your dedicated financial advisor meets you where you are with personalized financial strategies that help protect what matters so you can preserve your progress while creating a path forward. The key to being rich is knowing what counts. Let's find your rich together. Edward Jones, member SIPC. This is Robert Smith from Business History. If you're listening to this, there's a good chance you're a small business owner. And like every small business owner, you started with a dream to do what you love and watch it grow.
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