Netflix to Boost Program Spending in 2026, Crimping Profit 

20 Jan 2026 · 39 min · 21 chapters

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

Episode Summary: Netflix to Boost Program Spending in 2026, Crimping Profit

Podcast Information

  • Title: Bloomberg Businessweek
  • Hosts: Carol Massar and Tim Stenovec
  • Air Time: Live weekdays from 2 PM to 5 PM ET
  • Episode Title: Netflix to Boost Program Spending in 2026, Crimping Profit
  • Description: Discussing Netflix's recent earnings report beating estimates yet showing cautious forecasts due to increased spending and acquisition costs.

Key Highlights

Netflix's Earnings Report

  • Netflix reported fourth-quarter earnings that surpassed Wall Street expectations.
  • The company forecasted increased spending on programming by 10% in 2026, attributed to:
  • Higher costs associated with acquiring Warner Bros. Discovery.
  • Anticipated expenses from the deal, totaling an additional $275 million.
  • Netflix plans to pause share buybacks to accumulate cash for the acquisition.

Financial Forecast

  • Current quarter earnings estimated at 76 cents per share, which is below Wall Street estimates of 82 cents.
  • Projected sales for the current quarter are around $12.2 billion, aligning with expectations.

Guest Contributions

  • Eric Clark, Chief Investment Officer, Accuvest Global Advisors
  • Advocates buying Netflix stock despite a 30% drop in shares, citing unchanged business fundamentals.
  • Emphasizes Netflix's competitive edge in content spending.
  • Discusses challenges and uncertainties surrounding the Warner Bros. acquisition but remains optimistic about Netflix's ability to adapt.
  • Geetha Ranganathan, Senior Media Analyst, Bloomberg Intelligence
  • Analyzes Netflix's content spending.
  • Highlights concerns about operating margin guidance being below expectations and moderate ad revenue growth.
  • Discusses the potential upcoming changes in viewer habits as marquee sports and other content shift to streaming.
  • Bob Michele, CIO and Head of Global Fixed Income, Currency & Commodities at JPMorgan
  • Explores the fixed income landscape amidst chaotic geopolitical and economic conditions.
  • Considers the impact of government fiscal policies on the market.
  • Joanna Gallegos, Co-Founder of BondBloxx
  • Highlights the resilient nature of corporate credit.
  • Discusses trends in bond markets, including increased interest in shorter-duration assets.

Market Insights

  • Discussion on the impact of AI on business and content creation.
  • Consideration of consumer behavior shifts towards streaming, particularly with the rise of platforms like YouTube.
  • Noted that even with potential disruptions, streaming offers substantial growth opportunities.

Conclusion

  • The episode presents a comprehensive outlook on Netflix's strategic shift towards increased content spending and the implications for its financial health moving forward. The discussions with industry experts provide insights into investment strategies, corporate credit resilience, and the evolving landscape of media consumption.

Key Takeaways

  • Netflix's Strategy: Increased content spending expected to bolster subscriber growth despite short-term profit impacts.
  • Market Sentiment: Analysts express cautious optimism about Netflix’s future potential amid competitive pressures.
  • Investment Opportunities: Focus on corporate credit and the evolving dynamics of consumer engagement with media.

Listening Information

  • For more insights, listeners are encouraged to catch episodes live on YouTube or through popular podcast platforms.

---

This markdown file summarizes the essential discussions and analyses from the podcast episode "Netflix to Boost Program Spending in 2026, Crimping Profit," while highlighting key contributions from guests and significant market trends.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Netflix Stock Insights

2:14 to 2:44

Discussion on Netflix's current stock status and investment opportunities.

“About$1.2 billion in assets under management.”

The Impact of Warner Brothers Deal

2:44 to 4:09

Exploring the implications of the Warner Brothers acquisition on Netflix.

“So why are you going to be buying tomorrow?”

Netflix's Content Strategy

4:09 to 5:38

Analyzing Netflix's approach to content and competition in the industry.

“And and there's room for every brand here.”

Future of Streaming Content

5:38 to 7:35

Discussion on streaming trends and Netflix's adaptability in the market.

“They will continue to grow subscriber growth.”

Opportunities in Media and Podcasts

7:35 to 9:16

Evaluating the potential for growth in the media and podcast sectors.

“I don't think that they can compete with Netflix.”

Market Trends and Investment Strategies

9:16 to 11:10

Discussion on market dynamics and investment strategies in current conditions.

“podcasts from our partnerships with Spotify, The Ringer, iHeartMedia and Barstool Sports.”

Netflix's Financial Outlook

11:10 to 13:32

Examining Netflix's financial projections and advertising revenue expectations.

“You know, who's allowing all of this consumption to happen when you combine the two?”

Examining Netflix's Growth Prospects for 2026

14:00 to 15:00

Explore the anticipated challenges and catalysts for Netflix's growth leading into 2026.

“They obviously did add close to almost 25 million subscribers.”

Streaming Market Share and Competition

15:00 to 16:40

Discuss the competition in the streaming market and Netflix's current market share.

“TV time reached an all-time high of 9%, 0.5 points year over year.”

Impact of Sports Streaming on Viewership

16:40 to 17:40

Analyze the shift of marquee sports to streaming and its impact on viewership trends.

“But I think just give it about a year or two.”
Show all 21 chapters

The Future of AI in Content Creation

17:40 to 19:30

Delve into how AI might shape the future of content creation and entertainment.

“More from Bloomberg Businessweek Daily coming up after this.”

Market Reactions to Global Uncertainties

21:40 to 24:10

Examine current market reactions amid global political and economic uncertainties.

“And it seems crazy, except that things have a way of happening which people didn't think would happen.”

U.S. Treasury Bonds and Global Confidence

24:10 to 28:00

Discuss the stability of U.S. Treasury bonds and foreign investors' confidence.

“So, yeah, I think you can claim that if you want to.”

Fiscal Discipline and Its Implications

28:00 to 29:40

Explore the challenges of fiscal discipline in global economies and its potential crises.

“And by the end of the summer, they were putting money back in again.”

Understanding Government Debt

29:40 to 31:40

Delve into the historical context of government debt and its current state.

“I don't see the problems that existed then here today.”

The Future of Federal Reserve Chair

31:40 to 33:50

Discuss predictions for the next Federal Reserve chair and their potential impact.

“Polymarket has Kevin Warsh as the favorite.”

Current Market Conditions and Predictions

33:50 to 35:30

Examine the current state of the markets and conditions for corporate credit.

“More from Bloomberg Businessweek Daily coming up after this.”

Women, Money, and Power Series

38:30 to 42:02

Highlighting influential women in business and their take on corporate credit.

“Even all the way down into high yields, you're seeing lower or average default rates.”

Understanding Emerging Market Debt

42:02 to 43:26

Learn about the dynamics and risks associated with emerging market debt.

“Emerging market as a category in fixed income was the best performing category across fixed income last year.”

The Rise of Private Credit ETFs

43:26 to 44:09

Explore the innovations in the ETF space, particularly with private credit.

“We're going to be speaking with Emily Grafeo, Bloomberg News Cross Asset Reporter, in just a few minutes.”

Accessing Alternative Yields

44:09 to 45:13

Discuss the importance of alternative returns and their relevance for ETF investors.

“I think that the important work in how you can access alternative yields, alternative returns, is important to ETF investors.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00Carol Massar:They told us to expect change. They warned us about the transition. But honestly, they forgot the best part. This is the chapter where we finally focus on us. LifeMD delivers expert menopause and midlife care right from your home. From hormone health to holistic wellness, LifeMD helps you feel your best for the best years of your life. LifeMD, it's just getting good. Visit LifeMD.com slash goodlife. The thing about AI for business, it may not automatically fit the way your business works. At IBM, we've seen this firsthand. But by embedding AI across HR, IT, and procurement processes, we've reduced costs by millions, slash repetitive tasks, and freed thousands of hours for strategic work.

0:50Carol Massar:Now we're helping companies get smarter by putting AI where it actually pays off, deep in the work that moves the business. Let's create smarter business, IBM. Everyone has been there. Your team's feedback is scattered across emails, chats, and sticky notes. It's a mess. But PDF Spaces and Adobe Acrobat gives you one collaborative workspace to streamline every file and comment. So, if you need six departments to finally agree on a proposal, do that with Acrobat. Need to turn a mountain of feedback into one plan of action? Do that with Acrobat. Want to stop searching for files and finally get everyone on the same page?

1:30Carol Massar:Do that, do that, do that with Acrobat. Learn more at adobe.com slash do that with Acrobat. Bloomberg Audio Studios. Podcasts, radio, news. This is Bloomberg Business Week Daily. Reporting from the magazine that helps global leaders stay ahead. With insight on the people, companies, and trends shaping today's complex economy. plus global business, finance, and tech news as it happens. The Bloomberg Businessweek Daily Podcast with Carol Masser and Tim Stenebeck on Bloomberg Radio. Yeah, let's bring in Eric Clark. He's chief investment officer of the RIA AccuVest Global Advisors. About$1.2 billion in assets under management.

2:17Portfolio manager, too, of the Alpha Brands Logo ETF. He covers about 200 consumer stocks, including Netflix. It's the 11th biggest holding in the Logo ETF. Yeah. Eric joins us from San Diego, which I understand it's like 69 degrees there. It's not like here, Eric, where the high today was 21 degrees.

2:34Carol Massar:So don't rub it in. Yeah. I don't even know why you guys like watch Netflix in San Diego. You just should be playing outside all the time. A decline of 4 % after hours right now. Are you buying more Netflix? I will buy more Netflix tomorrow. Absolutely. Because it's 75 here, by the way. Oh, my bad. Thanks. Thanks very much for that. We're done with this interview. All right. So why are you going to be buying tomorrow? Well, you know, bigger picture, nothing's really changed with the business. It's just that people have left Netflix stock because of the Warner Brothers, the time that it takes to get a deal done like this.

3:12So people just say, I just don't want to have my money tied up in something that's going to be a little more uncertain than maybe, quote, dead money. That's the opportunity. So the stock's down over 30 % and business is still doing really well. And at this point where the stock is now, I don't even think it matters what the outcome of the Warner Brothers deal is. You're just getting the stock at a great price here. So you just have to be patient. That's all. Are you saying that the Warner Brothers discovery deal will happen? Netflix will get that? That one is a little tough because there are the unknowns of the regulatory part.

3:48I think Generally speaking, I agree with the concept that Netflix really is competing with all of our time, not just, you know, other streamers or cable. It's YouTube and TikTok and Instagram, et cetera. But within the streaming, within the, quote, you know, kind of core cable TV viewing, they obviously are the dominant one. It's just there's much more than just streaming. And and there's room for every brand here. You know, Netflix is the first place that people generally start. That gives them that pricing power. And then we bolt on the Paramount for the Landman and, you know, Mayor of Kingstown, et cetera.

4:25And, you know, HBO Max, et cetera. But, you know, the assets in Warner are so powerful and they are in the best hands with Netflix. It's impossible to know about the regulatory stuff.

4:37Carol Massar:But, Eric, what if Netflix doesn't get Warner Brothers? Do you still like Netflix going forward or do you think that this would be a big loss? We've done some reporting. I think we've had some stories that say, you know, this is going to help shape Hollywood, you know, for years to come, whoever gets this property. So I'm just curious if they don't get it. Netflix does not get it. Then what? Well, I think they're just going to go back to the same playbook that has driven 17 % annual subscriber growth for the last decade. I mean, nobody can compete with them on the content spend. So they're just going to go back to doing the spending.

5:15Maybe they do some tuck-in acquisitions. It's hard to know. But you have to give management the benefit of the doubt. They've done, generally speaking, a pretty amazing job building this brand. And so you have to assume that they're going to continue making solid decisions and you're getting a stock that's 30 percent off the highs with strong free cash flow. I know they will continue to grow margins. They will continue to grow subscriber growth. The ad tiers growing like a weed. So there's just a lot to like here. So I love this thing on a dip. You know, I'm looking at the note, the most the 10 most watched movies from the second half of 2025.

5:54Carol. K-pop Demon Hunters, Happy Gilmore 2, Frankenstein, My Oxford. I did not see one of these movies. I know.

6:00Carol Massar:I was just thinking, wait, The Woman in Cabin 10, A House of Dynamite. Those are movies, not shows. Oh, okay, okay. And even the top 10 shows, didn't see a single one of them. Wednesday, Stranger Things 5, Untamed, Squid Game, Stranger Things. Eric, this is interesting. The way that people watch the different seasons of Stranger Things in the second half of the year in anticipation for season five in the second half of the year Stranger Different Different Seasons of Stranger Things were three of the top 10 shows most watched on Netflix. So is that is that an issue for Netflix moving forward? That's it for Stranger Things.

6:41No, I don't think so. They will continue to bring out other stuff. I mean, they're just so good at this concept. I mean, listen, if they get Warner, that's even better because there's so much more that they can do to refresh that entire library. Oh, so you're saying you're saying like, OK, Happy Gilmore 2 was in there. So maybe like another version of a classic HBO show or another version of classic Warner Brothers movies. Is that what you're saying? I think there I think, you know, you get a bunch of creative people in a room and they they take something, let's say let's say Sopranos, for instance.

7:16What could we do to refresh Sopranos in the same theme? There's just so many things that they could potentially do. Again, because you need the budget and nobody else has the budget. Does Paramount Skydance, if they get the assets, do they have the creatives? Do they have the budget to do with the catalog what you think Netflix could do? I don't think that they can compete with Netflix. And remember, they're still going to have a metric ton of debt to deal with. So I look at this like a private equity owner. If I owned Warner and that was my baby, who would I love to be able to sell that library to that would put it in the best shape for the rest of time?

7:59And that's clearly Netflix. It is not Paramount Sky. OK.

8:05Carol Massar:All right. So top of mind on the call with analysts and investors, Eric. Like, what is it that, you know, we need to be asking this company right now? Or is it just really all about their pursuit of Warner Brothers? Well, I just think that there's obviously just a lot of noise and there's a lot of assumptions. There's a lot of assumptions in a lot of industries like AI, too. But I think that if you widen the lens, nothing has changed. It's still an important part of people's consumption. It's still an absolute crazy good value at 20, even at 25 bucks. I mean, I go out to dinner in San Diego and you get a drink and a half and it's 25 bucks.

8:44I can watch an unlimited amount of content on Netflix. So it's there's still a lot of value there. And, you know, recurring revenue business, global in size and scope, you know, reaching kids as well as my mom at 83, male, female. I mean, like, there's just a lot to love about a business like this. And I feel the same way about Spotify to similar, you know, similar business, slightly different category, but for the same reason. And Spotify is off 35 % too.

9:15Carol Massar:You know, it's interesting too, they talk about, you know, we've already begun to launch video podcasts from our partnerships with Spotify, The Ringer, iHeartMedia and Barstool Sports. And I've just announced two new original podcasts with Pete Davidson, the comedian, and NFL legend Michael Irvin. So like, you know, we talked to about just podcasts taking off. And And now it's not just audio anymore. It's video. So is this a big opportunity for this company or just a nice side business? No, I think it's a big opportunity. I don't know about you guys, but I can consume five, ten times more content when I can listen to it in the car and listen to it on a bike ride or whatever.

9:58It's not just about reading anymore. People want audiobooks. They want music. They want videos. They want podcasts. there's just there's there's so much opportunity and both of these brands have just a wild opportunity you know long-term gathering subscribers and bolting on new opportunities that drive operating efficiencies add ai to the to the mix and and more engagement better profitability there's there's just a lot of lot to like and you don't often get a compounder on sale like both of these companies. So you should take advantage of it if you can look through some of the short-term, you know, kind of noise.

10:36Eric loves Netflix.

10:38Carol Massar:Hey, before you go, I think we'd be remiss considering the day that we've had. We've seen selling, broad-based selling, and we're trying to make sense of geopolitics, news out of the White House, Greenland. There's lots of stuff. We love talking to you. Amazon, Taiwan Semi, Apple, Alphabet, ServiceNow, Walmart, Liberty Media. These are among your top holdings. Anything in terms of how you think about the potential for opportunity in this investment environment? Anything changing? Just quickly before we go. Nothing's changing too much. It's still important for consumption as well as the consumption supply chain.

11:13You know, who's allowing all of this consumption to happen when you combine the two? That's the logo ETF. And it's a pretty, pretty interesting compounder type of portfolio that's still pretty concentrated at 30 names. All right, Eric. Always good to see you. Thanks for... Great to see you. Hang out with us. I've got to come out here. Yes. Yeah, we will...

11:34Carol Massar:I think the studio is about 10 degrees. We were out there last year, and it was actually like kind of June gloom when we were out in San Diego. Was it kind of June gloom? Oh, it was, yeah. I don't know. It was, but you know... Was it? I don't remember that. Yeah, I remember. You know, I can't remember last week at this point. Netflix shares. Let's stay on this. The company shares fell in the after hours as much as 5.1%. This after it forecasts first quarter EPS below the average analyst estimate. The company also plans to posit share buybacks in an effort to accumulate cash to fund the pending acquisition of Warner Brothers.

12:08I want to bring in Bloomberg Intelligence senior media analyst Geetha Ranganathan. She joins us from Princeton, New Jersey, where Bloomberg Intelligence headquarters are. Geetha, just your takeaway from this report. The outlook is a concern. spending on content. Got to tell you, this is like an age old story for Netflix, right? The concern about, oh, you guys are spending way too much. We could have had this discussion a dozen years ago.

12:32Carol Massar:I know. And yes, content spending. So it was up about 7 % in 2025. They're projecting about a 10 % increase in content spend going into 2026. And then of course you have the cost related to the Warner Brothers deal. And I think it's not just the cost side, right? Yes. Operating margin, The guidance, Tim, looks a little bit light. It's below 32%. I think the street was looking for something like closer to 33%. But also the ad revenue, you know, definitely not bad, but not gangbusters. So this is the very first time that they've actually reported advertising revenue. They said it was about a$1.5 billion in 2025.

13:13Carol Massar:They expect to double that going into 2026. Again, definitely not bad, given that this company made its foray into ads just a few years ago versus all of the other media giants. But again, not really a number to kind of get too, too thrilled about. So that's not enough. I was just going to ask, is that in line or below or above the expectations that you've been making of late? I mean, nice to get some new data from the company, especially when in recent quarters they're not doing the same sort of disclosures they have in the past. No, absolutely. I mean, so really 2020. So, you know, as we kind of zoom out and we just take a look at Netflix, so 2024 was all about subscriber growth, right?

13:55Carol Massar:They had about 42 million new subscribers. 2025 was all about pricing, right? Huge price increases. Again, pretty stable subscriber growth. They obviously did add close to almost 25 million subscribers. But then 2026, as we kind of looked at 2026, here was like the big head scratcher, right? What is the big growth catalyst for this company going into 2026? And that's really where people were wondering whether, you know, that's why they had to buy Warner. And of course, one of the big things that everybody was looking for was ad revenue. Again, it has gotten off to, I would say, an OK start, but slightly on the lower side than I think people were expecting.

14:30Carol Massar:People were probably expecting something closer to about two to two and a half billion dollars in 2025. So definitely, I think, fell slightly lower than than general expectations. You know, I always think about, Gita, like what's the next markets or how much more is there out there? And in their company release, they talk about, you know, we relish competition, work to earn more of our consumers' attention. And they say, despite our success over the years, our share of TV time remains below 10 % in the major markets in which we operate. And then they said, for example, according to Nielsen, in December, our share of U.S.

15:00Carol Massar:TV time reached an all-time high of 9%, 0.5 points year over year. Yet linear TV still comprises over 40 % of U.S. TV screen time. You know, is this just blowing smoke or is it really that there is still a lot out there for either Netflix or Amazon or some others to still grab when it comes to screen time? Oh, absolutely. There is still a lot more room for streaming to grow. And I think it absolutely will. So I think one of the big things that we've seen, especially towards the end of 2025 and going more into 2026, is that, you know, most of the marquee sports properties are now moving to streaming.

15:36Carol Massar:So obviously you have the big launch of ESPN, you know, for the very first time in the history of television. All of the marquee sports are now available for people to watch on streaming. They don't have to subscribe to a pay TV bundle anymore. And I think that makes a huge difference. You know, consumer behavior is changing. It's changing rapidly. And so obviously there is, you know, a lot more room for a Netflix, for an Amazon, as you pointed out, but also equally for a YouTube to grow. And this is where you have this whole debate with AI, right? Because as AI comes in and kind of democratizes content creation, you have more and more user-generated content.

16:13Carol Massar:Are people going to be spending more time on YouTube and less time with, like, premier platforms like a Netflix, like an HBO Max? I have just seen so much junk. My husband is obsessed with YouTube. Yeah, but not with the AI junk. No. I mean, social feeds. Have you seen anything good? Geetha, I mean. And I've seen nothing good, nothing creative. It's like the junkiest junk. With AI you're talking about? Oh, you're not talking YouTube. No. Oh, I was talking YouTube. Like the junkiest junk you can find out there. Not yet, Tim. But I think just give it about a year or two. And I think soon we're going to be seeing pretty high quality stuff come out.

16:51Carol Massar:I know some of the industry experts have basically projected that another two to two and a half years, you will see the first high quality, fully AI generated movie come out. So again, have to wait and watch, but definitely a possibility and definitely something Netflix is preparing for. I wonder what that looks like. I wonder, I've watched some stuff that felt like it was written by Chad GPT. That's why. I can't wait to like, I can do something and put, you know, Tim in K-pop Demon Hunters or something. Wouldn't that be fun? Or on Dancing with the Stars. This is what we're going to talk to him about because this is a huge challenge for Hollywood.

17:25Carol Massar:Wouldn't he be great at like just taking an AI generated Tim and putting him in there? My kids love the K-pop Demon Hunters. America's top model, perhaps. I don't know. All right, we got to go. Geetha Ranganathan, senior media analyst at Bloomberg Intelligence. Stay with us. More from Bloomberg Businessweek Daily coming up after this.

17:46Carol Massar:They told us to expect change. They warned us about the transition. But honestly, they forgot the best part. This is the chapter where we finally focus on us. Life MD delivers expert menopause and midlife care right from your home. From hormone health to holistic wellness, Life MD helps you feel your best for the best years of your life. Life MD, it's just getting good. Visit LifeMD.com slash goodlife. Hello, hello. I'm Malcolm Gladwell, host of the podcast Smart Talks with IBM. I recently sat down with IBM's chairman and CEO, Arvind Krishna, and I asked him, how can companies use AI to its fullest potential to create smarter business?

18:33Carol Massar:My one advice to them, pick areas you can scale. Don't pick the shiny little toys on the side. For example? If anybody has more than 10 % of what they had for customer service 10 years ago, they're already five years behind. If anybody is not using AI to make their developers who write software 30 % more productive today, with the goal of being 70 % more productive. Yeah. So we are not asking our clients to be the first experiment on it. We say, you can leverage what we did. We are happy to bring out all our learnings, including what needs to change in the process. Because the biggest change is not technology.

19:18It's getting people to accept that there's a different way to do things.

19:23Carol Massar:To listen to the full conversation, visit ibm.com slash smarttalks.

19:34Carol Massar:If you follow markets, you know the value of long-term thinking. You plan, you diversify, you prepare for volatility. But even the best strategies can't prevent every bad day. For more than 75 years, Cincinnati Insurance has helped individuals and businesses navigate tough moments with expertise, personal attention, and independent agents who focus on relationships, not transactions. The Cincinnati Insurance Companies. Let them make your bad day better. Find an agent at CINFIN.com. You're listening to the Bloomberg Business Week Daily Podcast. Catch us live weekday afternoons from 2 to 5 Eastern.

20:17Carol Massar:Listen on Apple CarPlay and Android Auto with the Bloomberg Business App. Or watch us live on YouTube. Great to have back with us on all this and more. Bob Michael, he's Chief Investment Officer and Head of Global Fixed Income Currency and Commodities at J.P. Morgan Asset Management. Also co-chair of the Asset Management Investment Committee. A member of the Asset and Wealth Management Operating Committee and the Asset Management Operating Committee. He's kind of an important dude. In the studio. Perfect day to have you, whether we're talking about Japan, whether we're talking about what's going on in Europe.

20:48I kind of want to start with the president's latest assaults on European allies and market reaction that we are seeing. Is the talk actually turning into something that our allies are concerned about? I think so. It feels very chaotic again. So Besson is right to refer back to April of last year when there was a panic. I know last night I went to bed in a panic and woke up in one and it didn't get any better. Because of Japan? Because of so many things. We thought the president was going to Davos to talk about housing and credit card affordability. Suddenly now it's become about Greenland affordability.

Read the full transcript

21:33How are we going to buy or take it? And how are the European countries going to finance us? Are we going to re-tariff them? And it seems crazy, except that things have a way of happening which people didn't think would happen. So you have to back away and de-risk a bit. Japan, I don't know if that necessarily came out of the blue, but we're now faced with that, where the bond markets become unanchored because there are going to be snap elections and everyone's going to compete for fiscal stimulus. If we're looking at the bond markets and assessing all of these things, it feels that the fiscal austerity, which everyone embraced after the great financial crisis, is out the window.

22:23It's now borrow and spend. There seems to be plenty of capital around to finance it. And a backup in yield may not be so bad. So yeah, things are a bit chaotic and the markets do feel a bit panicked. So Bob, you know there's chaos, there's chaotic moves, there's de-risking and then there's de-risking.

22:42Carol Massar:So is this like a short-term think until we really figure out how much of what the president is saying is just rhetoric or the first negotiating ploy or something that sticks around longer and impacts the investment landscape longer? It's hard to know. I would have liked to have heard something at one o 'clock. Instead, it's sounding like a domestic victory lap, then board Air Force One and head to Davos and deal with a whole international array of problems. And my guess is the administration is going to put everyone on their heels and negotiate the best deal, whether it's Greenland, whether it's Venezuela, whether it's tariffs, whether it's with China, who knows?

23:29Carol Massar:Should the president be taking a victory lap based on what you've seen in the past year? If I'm purely objective and sit here in January and say, we're heading into 2026 with some momentum. We closed out the fourth quarter pretty strong. We're expecting somewhere either side of two and a half percent for GDP and inflation in the U.S. The U.S. is collecting some tariffs, the effective rates about 16%. So that's a source of revenue. The markets are at highs. And that momentum looks like it's going to continue. So, yeah, I think you can claim that if you want to. A chance, though, that the bond market and, you know, perhaps even the equity market are overreacting.

24:21that the president, you know, for much of last year, there was the taco trade, the idea that what the president said wasn't necessarily what ended up happening. And I think, you know, that so-called Liberation Day tariffs are a perfect example of that. We're entitled to overreact. I think we've been pretty well behaved for a while. Volatility metrics have been abnormally low. We're allowed to throw our toys out of the pram every so often. I think this is a message from market participants to the administration. We can only go so far. And they've got to figure out where the line is. I think what Besson forgot to include was, yeah, the market had a fit in April, and then they backed off of a lot of things, and then calm ensued.

25:09We need to hear some of the same kinds of things. We should note the president is still making comments at the press conference. We'll go back Back to it when he does take questions from the press. You can see it right there on the screen. Also check it out on LiveGo on the Bloomberg terminal. You mentioned the reaction back in April. I believe the technical term the president used was the bond market got a bit yippee. Is the bond market yippee now? Not yet. If you look at Japan, Japan has a whole host of domestic things to deal with. So that's become unanchored. When I look at the U.S. market, yeah, we backed up a little bit.

25:46But you know what? We've got a Fed funds rate at about three and five-eighths. The two years within touching distance of that, you've got somewhat of a normal steepness to the yield curve from Fed funds to twos to the 10-year and the 30-year. It all feels pretty orderly now, a bit of a pause. So I actually think things feel okay.

26:11Carol Massar:Any time we, I feel like, Bob, we pull up geopolitics and people are like, well, who holds U.S. treasuries? And we've got a story on the Bloomberg that talks about European countries holding trillions of dollars of U.S. bonds and stocks, some of which sit with public sector funds. And so there's, you know, the speculation that could our allies or even folks like China or something like sell U.S. debt? Is there really any alternative into U.S. debt realistically? No, there is not. And we did this about a year ago. We went through this in March, April, May. We spent a lot of time talking to our clients, particularly our non-U.S.

26:49clients. They looked at everything and came back to. When you look at the U.S. debt markets, which includes governments, but it's corporates, it's securitized. No other markets have the depth and the breadth. They have confidence in the country. They're not willing to abandon it. They see the presidency as two two-year terms when you throw in the midterm election elections. So they're willing to ride through it. I don't think there will be wholesale selling of U.S. Treasury debt. So you're referring to the Danish pension fund, academic or pension.

27:25Carol Massar:Well, and that's a small, but I just in general, like I think about we've talked about it in terms of China. or just any, you know, that this is a great lever that foreign investors or foreign governments could pull against the U.S. But the reality is they're not likely to because there kind of is no alternative. We had a lot of very large non-U.S. clients look at alternatives and line up plans. If we were to sell this, this is where we would go. And they paused putting more money into U.S. bonds, but they didn't take any out. And by the end of the summer, they were putting money back in again.

28:04We're speaking with Bob Michael, chief investment officer and head of the global fixed income currency and commodities group for JP Morgan Asset Management. The president's still taking, still speaking at the White House. He does. We do expect him to take questions, too, in just a little while. Back to this pension, because Anders Sheldy cited, this is the fund's chief investment officer, cited Trump's talk of taking over Greenland, concerns about fiscal discipline and a weaker dollar for reasons for the decision. You don't buy the fiscal discipline and the weaker dollar part of this. You think this is just political.

28:36Where is there fiscal discipline now? It's hard to find it. Go to the old stalwarts. Germany, not there. Look at what Japan could and couldn't do. That seems to have been abandoned now. The US, for sure, will see who the next Fed chair is, but it sure ain't going to be the next Paul Volcker walking in. So I think fiscal discipline is a thing of the past, and there is a feeling that deficits can be financed, and Japan is kind of telling us you can get to 300 % and life's still good.

29:12Carol Massar:So when do we pay the piper on this global lack of fiscal discipline? I think about Andrew Ross Sorkin, who was just on to talk about his book 1929, and we talked about crises in particular or in general, and that leverage and debt, right? These are the things that get us into trouble, whether we're an individual, a company, or a country, or can. So is that potentially the next crisis, just the lack of fiscal discipline globally, or do we just kind of continue to go along here? So I read 1929. It was very engrossing. I don't see the problems that existed then here today. I don't see the rampant leverage throughout the system, which is becoming problematic.

29:54It can't be served as, it's being written down.

29:58Carol Massar:Even on a government or sovereign level. Yeah, it's not happening at the government or sovereign level. And that new tool called QE allows that to perpetuate. But that's the point. I think about years ago, I remember not doing an interview, a business news interview or markets interview without talking up about the U.S. government debt. And then it went away. And now we are back again. So, like, I guess I think we kind of continue to try and find out when is it really a problem? Certainly as rates go higher, it becomes more expensive to service, certainly here in the U.S. But I'm just wondering, like, when...

30:33I think when it gets thrown away. I started in the business in 81. I worked through the twin deficits. I was taught the U.S. will never be allowed to finance itself below 10 % again. And we promptly dropped from 16 % to three-tenths of a percent. And in the Clinton era, suddenly, you know, the deficit was gone. We look at where the money is being spent. And we may not always agree where it's being spent, but it does create some productivity. We talk to all the municipalities that are accessing the various programs they can. They're actually going in, taking capital. They're hiring people. They're consuming resources.

31:17And they're investing in their townships or their states or their cities or whatever it can be. Ultimately, that generates activity that gets taxed. And I think that's what we saw in the late 80s into the early 90s. Last question. I'm going to make you push ahead to our conversation with Robert Kaplan, vice chair at Goldman. And we're going to be hearing from him in just a few minutes on the Fed. Polymarket has Kevin Warsh as the favorite. for the nomination. In fact, Rick Reeder is now number two, which is interesting to see. Who has the bond market priced in as the next Fed chair? I don't think the bond market has a great idea.

32:00Reeder's number two for me. I've known him for close to 40 years. I think he'd be an excellent Fed chair. I think he'd be somebody very different. Let's get a true bond markets practitioner in there who's had to live with the aftermath of Fed decisions. So I'm certainly a supporter of his, but he's number two behind Besant is still my number one. I think the president is still stalling and trying to negotiate with Besant. I don't see Warsh too hawkish. Hassett's got to be removed because of the DOJ. And Waller, I don't know that the administration feels they can control Waller. So, you know, Rick is the shining knight that comes in out of left field.

32:54Smart guy will do the right thing, but I still think it's Besson. Was not expecting to hear that.

32:59Carol Massar:So right thing, whether it's Besson or Reader or whomever, will be independent? Or that depends? I've never fully believed that they're independent because they're political appointees. So they get appointed for their core views. I believe when they're in office that they always try to do the best thing. But some believe that fiscal austerity is the best policy. And other believes that a lower cost of funding and economic activity and monetarism will help stimulate the economy. That discussion around the table, right? It means something, right? And all those different voices. Your voice always means a lot to us.

33:39Carol Massar:Thank you so much. Really appreciate it. Happy to be here. Great day for it. Exactly. We thought that on our planning call. We're like, we're so glad he's here today. Bob Michael, be well. We really appreciate it. Chief Investment Officer, Head of Global Fixed Income Currency and Commodities over at J.P. Morgan Asset Management. Stay with us. More from Bloomberg Businessweek Daily coming up after this.

34:01Hello, hello. Hello, I'm Malcolm Gladwell, host of the podcast Smart Talks with IBM. I recently sat down with IBM's chairman and CEO, Arvind Krishna, and I asked him, how can companies use AI to its fullest potential to create smarter business?

34:17Carol Massar:My one advice to them, pick areas you can scale. Don't pick the shiny little toys on the side. For example? If anybody has more than 10 % of what they had for customer service 10 years ago, they're already five years behind. If anybody is not using AI to make their developers who write software 30 % more productive today with the goal of being 70 % more productive. Yeah. So we are not asking our clients to be the first experiment on it. We say, you can leverage what we did. We're happy to bring out all our learnings, including what needs to change in the process, because the biggest change is not technology.

35:03It's getting people to accept that there's a different way to do things.

35:08Carol Massar:To listen to the full conversation, visit ibm.com slash smarttalks.

35:18Carol Massar:If you follow markets, you know the value of long-term thinking. You plan, you diversify, you prepare for volatility. But even the best strategies can't prevent every bad day. For more than 75 years, Cincinnati Insurance has helped individuals and businesses navigate tough moments with expertise, personal attention, and independent agents who focus on relationships, not transactions. The Cincinnati Insurance Companies. Let them make your bad day better. Find an agent at c-i-n-f-i-n dot com.

36:20Carol Massar:reals in Rio? The Wise Travel Card gives you the mid-market rate on every purchase. No costly markups on your bill. Getting paid in dollars for your side gig? Avoid hidden fees and get the real exchange rate every time. With 24-7 access to live support, your international transactions with Wise are quick, transparent, and safe. Plus, Wise runs over 7 million daily checks to catch and prevent fraud. 15 million people already trust Wise to manage their money internationally. Be smart. Get wise. Download the Wise app today or visit wise.com. Terms and conditions apply. You're listening to the Bloomberg Business Week Daily Podcast.

36:58Carol Massar:Catch us live weekday afternoons from 2 to 5 Eastern. Listen on Apple CarPlay and Android Auto with the Bloomberg Business App. Or watch us live on YouTube. Hey, one of the stories, and not stories, but reality in terms of the global trade, borrowers venturing back into Europe's marketplace for debt today, though some companies staying away amid the tensions with the U.S. over Greenland. And that's after we saw global bond sales having their biggest ever start to a year as borrowers of every stripe seized on investors' insatiable appetite for risk. U.S. alone, that first full week of the year, was one of the busiest for U.S.

37:33Carol Massar:corporate debt sales on record. And risk premiums we saw staying low even amid heavy issuance. But the amount of bonds teetering on the brink of junk surging last year, that's according to JPMorgan Chase. They put this out a little bit more than a week ago, at least, and we included it in our reporting. So we want to kind of dig a little bit deeper into this market. It's time now for our weekly Women, Money, and Power, where we speak with some of the most influential women from across the business world. We've got Joanna Gallegos with us, co-founder of Bond Blocks. It's the ETF issuer focused on fixed income, more than$7 billion in assets under management.

38:04We spent a lot of time in sort of the first 45 minutes of the program today talking about what's happening overseas and U.S. Treasury market reaction. I want to focus a little bit on corporate credit and the outlook in 2026. Carol mentioned some of the sort of the busyness that we've seen already this year. But what is the outlook on corporate credit right now?

38:25Carol Massar:Yeah, I think we would say it's the same red thread we've seen over the last three years in corporate credit. And that is the resiliency of American companies and the debt that they're issuing. Even all the way down into high yields, you're seeing lower or average default rates. people can count on the fundamentals of these firms year over year. So these companies have started pre-pandemic with really good foundations in their fundamentals, and that's continued. So the resiliency of the economy, the strength is actually the story when you see those tight spreads. What we focus on at Bond Blocks is your ability to trade or your ability to access different points of income for risk across all the asset classes and fixed income.

39:10Carol Massar:Well, talk to us about flows in-out that you've seen maybe as you wrapped up the end of last year and then what you've seen as we kicked off 2026 as we kid. Was it Mike who said that folks have been saying it's like already felt like a decade here in 2026? So give us a little comparison. Yeah, I think 2025, you know, more record years in my space, in my industry, ETFs are an incredible tool for people to access fixed income markets. It just continues to grow. But where did you see most of the money coming in last year? And then what's changing this year? You're still seeing a ton of strength. It's sort of a familiar story.

39:42Carol Massar:A ton of strength in shorter-duration assets. People look for the most attractive yield and risk combination they can. And shorter duration has been a huge category for ETFs, and it continues to be so. Really strong growth in corporates. I think your previous two commentators talked about how, you know, towards the middle and the end of the year, people were still looking at the strength of corporate debt. In ETFs, it was the same story. And then we're seeing on our desk, we talk a lot to clients about public versus private debt and how to access that. So a lot of conversations, a lot of interest in how to complement existing bond portfolios with other sources of yield or looking for a way to enhance yield.

40:28On the public side of the 10-year yield getting our attention at least today, 429, where it is right now, you were shocked to see it that high.

40:37Carol Massar:Well, hitting 4.3%, right? On the 10-year, I was a little surprised. I mean, it could be 5%, but I was kind of surprised. Yeah, the recent move higher that we've seen, why has that been? I think that in all these bouts of volatility, again, as we've looked over the long term, we've seen the 10-year approach 5 % a few times. And it just represents the concern. And hopefully, structurally, the yield curve is changing towards rates being higher on the long end and shorter on the short end, lower on the short end. Which makes more sense, logically. But you kind of get, in terms of the short-term volatility that we continue to see, whether it's White House strategy, that is certainly upending.

41:14Carol Massar:Yeah, I mean, that is embedded. There's going to be, you know, the tariffs are now embedded in the outlook in 2026 for investors. there's volatility is an always on now. And in the equity markets, what we like to call people's attention to is that a year like last year, if you aren't looking at fixed income, you aren't looking at bonds and how to add more income into your portfolios to offset volatility, like you're missing out on these huge cushions. Which was like, I feel like it's been the talk for the last year or so or a couple of years, right? Where you think about what you can get on a US treasury, right?

41:50Carol Massar:In terms of yield and return and lock it in. And why wouldn't you, especially if you're thinking longer term? A lot of your offerings, obviously, are within the U.S. Treasury market. You guys do do some emerging market, right? Yep. What kind of activity have you seen? Right now I'm looking, I think, 5.2%. Emerging market as a category in fixed income was the best performing category across fixed income last year. So a lot of interest in dollar-denominated debt. And then also just getting non-U.S. exposure was a trade last year. So what we think is important across fixed income is just understanding how you position your bet or how you position the way you think about that.

42:28Carol Massar:And one thing about emerging market debt is it's typically very, very long dated debt. So there's an implicit two things going on. There's a relationship to the U.S. dollar. And then there's also just the duration risk in there and interest rate risk. So what we try to do is like update that space because people really do want to be shorter. And that's something that I think. So it's active in terms of the change, in terms of composition? No, it's an index fund, but it's just a shorter duration. I think that appeals to people to think about, like, how do you think about a 40-year exposure? And should you be dialing that back in these markets?

43:03Carol Massar:This is a simple one to 10-year exposure. And I think that that's what's going on in fixed income markets as they relate to equity markets in your portfolio, is now people really understand the maybe pain of interest rate risk and what can happen when rates zoom up and what you're anticipating for this year if rates continue to go down. But we think that's going to be very moderate this year. We're going to be speaking with Emily Grafeo, Bloomberg News Cross Asset Reporter, in just a few minutes. And she's written a lot about ETFs and how competitive the space is. I mean, it's just, I don't have to tell you or anyone watching or listening, there are so many ETFs out there.

43:39Do you plan to launch any new ETFs this year?

43:42Carol Massar:Yeah, we have some in registration. Where's the white space? Where are the areas that haven't been covered? Well, I think a big innovation from last year was private credit. And Emily's written a ton on private credit. I knew that's where you were going. And the reason is because ETFs tend to touch places that you need more transparency in, you want to have access in, in liquidity. And so those are the spaces that people put time and effort in in terms of innovation. And I don't think that that's done. I think that the important work in how you can access alternative yields, alternative returns, is important to ETF investors.

44:19Carol Massar:Because ETFs are used in big, broad swaths of wealth portfolios. And they need to be more precise. Markets are more precise. Modern markets are more precise. And so, having an ability to add private credit has been the talk. She's written a lot about it. Is it private credit? Is it not private credit? our private credit product PCMM was the first to give you access to middle market exposures and you know completely so it's a pure approach and that's what clients are really buzzing about when we're talking to them about what to do next. Am I right in terms of assets about 187 million? 187 million yeah and it's surprisingly like that's the leader in the category in terms of like adoption And that's sort of, I think, the next frontier is improving people's exposure to that in their portfolios and improving their perception of what is in a private credit ETF.

45:13Carol Massar:All right. Got to leave it there. Joanna, thank you so much. Joanna Goyalgos, she is co-founder at Bond Blocks. They've got about$7 billion in assets under management joining us right here in our studio. This is the Bloomberg Business Week Daily Podcast. Available on Apple, Spotify, and anywhere else you get your podcasts. Listen live weekday afternoons from 2 to 5 p.m. Eastern on Bloomberg.com, the iHeartRadio app, TuneIn, and the Bloomberg Business app. You can also watch us live every weekday on YouTube and always on the Bloomberg Terminal.

45:53Carol Massar:If you follow markets, you know the value of long-term thinking. You plan, you diversify, you prepare for volatility. But even the best strategies can't prevent every bad day. For more than 75 years, Cincinnati Insurance has helped individuals and businesses navigate tough moments with expertise, personal attention, and independent agents who focus on relationships, not transactions. The Cincinnati Insurance Companies. Let them make your bad day better. Find an agent at CINFIN.com.

46:55When you book direct with Sinesta Travel Pass. Here today, roam tomorrow. Join now at Sinesta.com. Terms and conditions apply.

47:24Carol Massar:perspectives for investment objectives, risks, fees, expenses, and other information that you should read and consider carefully before investing. Risks include principal loss and the use of derivatives, which could increase risks and volatility. Monthly income is not guaranteed. Prepared by BlackRock Investments, LLC.

From the publisher

Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF.

Netflix Inc. delivered fourth-quarter results that largely beat Wall Street estimates but issued a cautious forecast for the months ahead, citing higher program spending and the cost of closing its deal with Warner Bros. Discovery Inc.

The streaming leader said Tuesday it plans to increase spending on films and TV shows by 10% in 2026 while forging ahead with plans to buy the studio and streaming business of Warner Bros., a deal that would unite two of the world’s largest entertainment companies. Netflix spent about $18 billion on programming last year, with subscribers growing almost 8% to top 325 million
For the current quarter, Netflix forecasts earnings of 76 cents a share, below Wall Street estimates of 82 cents. Sales will be $12.2 billion, in line with estimates. Closing the Warner Bros. deal will add $275 million in costs for this year, on top of the $60 million spent through year end. Netflix will pause share buybacks to accumulate cash for the acquisition, according to its quarterly letter to shareholders.

Today's show features:

  • Eric Clark, Chief Investment Officer at Accuvest Global Advisors, reacts to Netflix’s latest results and discusses how to invest in the streaming giant
  • Bloomberg Intelligence Senior Media Analyst Geetha Ranganathan breaks down quarterly earnings from Netflix
  • Bob Michele, Chief Investment Officer and Head of the Global Fixed Income, Currency & Commodities (GFICC) group for JPMorgan Asset Management on the fixed income market, the Federal Reserve’s next move
  • Joanna Gallegos, Co-Founder of BondBloxx, on the corporate credit outlook as earnings season kicks into high gear

See omnystudio.com/listener for privacy information.

More from Bloomberg Businessweek

All 738 episodes
Netflix to Boost Program Spending in 2026, Crimping Profit Bloomberg Businessweek · 39 min
Listen in VO