In short
The “AI revolution” and how machine intelligence will change work, business, venture capital, and education; plus founder lessons from a consumer beverage exit and a brief discussion of longevity investing and Democratic politics.
Guests (and backgrounds)
- Allison Ellsworth, co-founder of Poppy; created the vinegar-based drink from her own gut-health problem; sold Poppy to PepsiCo for about $2B; previously won a Shark Tank deal and scaled into national grocery distribution.
- Alan Patrick (Apex Partners / Gray Croft / Primetime Partners), long-time venture capitalist (56 years); invested in major tech/media companies; discusses valuation cycles and AI investing.
- Lach Ananth (Next 47), global managing partner; co-authored The Human Machine Company.
- Kevin Maney, NYT bestselling author; co-authored The Human Machine Company; writes on technology and business.
- Michael Loeb (Loeb.nyc) and Noah Friedman (Uncharted; Top Shelf Ventures), hosts.
Key claims + examples
- Poppy: “better for you” must still taste great; shelf-space is hard; professionalize early (org chart, hire 18 months ahead); post-exit “post exit blues.”
- Venture/AI: valuations are “astronomical,” driven by too many funds and FOMO; AI excitement resembles earlier internet/cellular cycles; AI may become a utility, leveling the playing field—differentiation comes from people, methods, and data.
- Human-machine work: LLMs don’t “think” like humans; jobs will split into machine-executable cognitive tasks vs human creative/decision work; education should emphasize creative thinking (liberal arts) over rote “last-mile” tool use.
- Longevity: high valuations, few exits; examples include AlphaTor (alpha-ray cancer therapy) and longevity clinics/telemedicine.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOSetting the Scene at Uncharted
0:30 to 1:00
Hosts introduce the lively atmosphere at the Uncharted Summit.
“When you're running a business, the best days are the ones where priorities stay on track.”
Setting the Scene at Uncharted
1:44 to 2:26
Hosts introduce the lively atmosphere at the Uncharted Summit.
“Cards are issued by JPMorgan Chase Bank N.A., member FDIC.”
Introducing Allison Ellsworth
2:26 to 3:02
Carol and Tim introduce Allison Ellsworth, co-founder of Poppy.
“Carol Master, Tim Stenevek live here at Uncharted in Southampton.”
Allison's Journey with Poppy
3:02 to 3:54
Allison shares her personal journey in creating Poppy and its success.
“Allison Ellsworth is co-founder of the company.”
The Challenges of the Beverage Industry
3:54 to 4:37
Allison discusses the difficulties of gaining shelf space in the beverage market.
“I mean, you could walk into any sort of convenience store or grocery store.”
Future Developments and Trends
4:37 to 5:50
Allison talks about her future product launch and industry trends.
“It's really about who you know in the beverage.”
The Impact of Clean Ingredients
5:50 to 7:11
Discussion on consumer preferences for clean ingredients in products.
“Right now, we're going to use our own money for about, you know, 2.5 million or so.”
Lessons Learned from Selling Poppy
7:11 to 9:30
Allison reflects on the emotional journey after selling her company and its challenges.
“The packaging more so than what goes into it and then the shipping cost and all of that that goes into it.”
Strategic Fundraising for New Ventures
9:30 to 10:10
Allison discusses her approach to fundraising for her new venture.
“It's just the entrepreneurial ism that people have that that's the craziness, right?”
Conclusion of the Interview
10:10 to 14:00
Allison shares insights on intentional brand growth and building networks.
“You don't want to make the announcement now, Alison?”
Show all 25 chapters
The Evolution of Venture Capital and AI Investment
14:00 to 18:00
Exploring how venture capital has changed and the current AI investment landscape.
“And if I sat there, the phone wouldn't even ring.”
Comparing AI and Longevity Investments
18:00 to 22:20
Discussing the differences between the AI and longevity sectors in terms of investment and potential.
“But, you know, you want to make five or ten times your money and you got to think it's going to be worth 10 or 20 trillion.”
Political Perspectives and Future of the Democratic Party
22:20 to 26:50
Analyzing the Democratic Party's evolution and the impact of current political dynamics.
“Well, let's talk about, because you have been an investor in longevity for a while.”
Introducing the Human Machine Company
28:00 to 28:30
The guests introduce their book, emphasizing machine intelligence over AI.
“It's the name of the book and it comes out in October.”
Impacts of Machine Intelligence on Jobs
28:30 to 29:50
Discussion revolves around how machine intelligence will transform job functions and industries.
“So I think the idea there is to say we've had a breakthrough in machines being able to do cognitive work, which is really the chat GPT moment that all of us experienced.”
Machine Intelligence vs Human Creativity
29:50 to 33:30
Exploration of the balance between AI capabilities and human creativity in various fields.
“And they're like, it's so clear that these kids are putting their stuff into ChatGPT and they're doing it.”
The Evolution of Work with AI
33:30 to 35:00
Analyzing how AI adoption will create new work dynamics and opportunities.
“And this is going to happen in job after job, whether you're in sales or product or whatever.”
Education's Role in a Human Machine World
35:00 to 36:50
Discussion on the need for educational reform to prepare students for a future influenced by AI.
“Because human nature is you want to work.”
Warnings about Skill Loss
36:50 to 40:08
Conversations about the risks of losing critical creative skills in the age of AI.
“And what they're trying to achieve is different.”
Warnings about Skill Loss
40:11 to 41:34
Conversations about the risks of losing critical creative skills in the age of AI.
“Never bet against American grit or American energy.”
Warnings about Skill Loss
41:37 to 41:48
Conversations about the risks of losing critical creative skills in the age of AI.
“Brokered services by Open to the Public Investing, Inc., member FINRA and SIPC.”
Conversations and Networking at Uncharted
42:30 to 44:25
Discussion of the networking opportunities and conversations happening at the event.
“I'm sure you guys have been out and about talking to folks.”
The Entrepreneurial Journey
44:26 to 47:22
Exploration of the challenges faced by entrepreneurs and what drives them forward.
“It's not about meeting one or two new people, you said.”
Founding and Mentorship Insights
47:23 to 48:14
Insights from Noah Friedman on the journey of being a founder and the importance of mentorship.
“I'm just curious about the ideas that you have been able to interact with here, because you are one of these founders in addition to being the CEO of Uncharted.”
Founding and Mentorship Insights
49:26 to 50:00
Insights from Noah Friedman on the journey of being a founder and the importance of mentorship.
“You could literally be adored by everyone and then come home and still get completely ignored by your own cat.”
Transcript
Automatic transcript. May contain errors.0:00What if data didn't sit still? What if intelligence moved with us? Not buried in reports, but activated in real time, where lives are being shaped, where decisions are being made. It all starts with a question. Where is the potential? Cotality turns data into clarity, intelligence into insight, insight into action. Because when intelligence moves, we all move forward. Cotality. Intelligence beyond bounds. When you're running a business, the best days are the ones where priorities stay on track. For midsize and large companies, risk can affect multiple parts of the organization at once, from property and liability to cyber and regulatory challenges.
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2:26Carol Massar:Carol Master, Tim Stenevek live here at Uncharted in Southampton. A pool behind us, lots of people around us. There's a lot going on. Yeah, a lot of people drinking poppy too. Did you see that? I did see that. Yeah, lots of people are drinking poppy. You know, find a problem and fix it. That's the context of talking about this company. How many times have we talked to venture capitalists? They say, that's what people have to do. That's how you have to think about starting a company. And that's exactly what our next guest has done. And sometimes it's a personal problem or situation that leads you to creating an amazing company, one that actually gets bought out by PepsiCo for$1.95 billion.
3:00Carol Massar:And that happened last year. We're talking about Poppy. Allison Ellsworth is co-founder of the company. She joins us here at Uncharted. Welcome, welcome. Nice to have you here with us. Thank you. And hey, let's call it$2 billion, right? Oh, okay, okay. We'll round up. We're good, we're good. We're going to round up. It's a lot of money. Tell us, though, I love the backstories. I watch these guys now Shark Tank a lot. That was certainly something that played in. But tell us about how you came to create this company. I think like most great things, I created it because I had a personal problem. I had some gut health problems.
3:32I started drinking apple cider vinegar, hated the taste, and I wanted to create something that tasted better. Have you guys ever taken a shot of apple cider vinegar?
3:40Carol Massar:No, I have not. I know lots of people who have, though. It's disgusting. So I went to my kitchen and I created the first version of Poppy, went on to get a deal on Shark Tank. And now we're in every grocery store in the nation. It's wild. It is pretty wild. It's a really crowded space. It is. It's hard. I mean, you could walk into any sort of convenience store or grocery store. And those are the companies that have succeeded in getting the shelf space. Just getting the shelf space is difficult. How did you do that in the beginning? We hired really smart people. So after getting a deal on Shark Tank, our network was opened up.
4:14So that's where everything changed. You bring in people that know the industry. Beverage is really hard. Someone downstairs just asked me. They wanted to do a beverage. And I said, one, it's capital intensive. You have to have a lot of money. You're shipping liquid across the U.S. Manufacturing, shelf life. There's so many things that go into it. And you really want to surround yourself with smart people. And the beverage industry is small. So network, network, network.
4:37Carol Massar:It's really about who you know in the beverage. It really is. Because you're fighting for shelf space, essentially, right? Yeah. And then you're working with the retailers. And we were before the time, like we were calling ourselves soda. We were revolutionizing soda for the next generation. And they were like, that's hilarious. You know? And so they didn't know where to put us on the shelf stakes. Like basically, we were in the sparkling water set. We were, you know, in enhanced water. They didn't know what we were. It was hard. Well, now the idea of a functional beverage, like everybody kind of knows about that.
5:04You guys were early to that, of course. I'm curious what you see out of the landscape right now that is missing. Like if you were to develop something right now, what would it be? Well, I am developing something right now and we're launching the fall to fit that gap. But it's what it is, is it has to be better for you. And not so better for you that it's just like people don't understand that there's a lot of adaptogens and all of these things. Protein is really big right now. But I don't know. Would you like to drink a carbonated protein drink? I've tried a carbonated protein drink. It wasn't easy to drink.
5:34It's tough. I'm telling you, I wouldn't do that. But I will say something that's just a little bit better. And that's what we did at Poppy. So have you figured it out? I have figured out. We're launching in the fall. But launching as is right now, or do you still have to iterate on the product to get it there? We're loaded. We're hiring. We're going. And it's one of those things that we have so much we learned at Poppy from building team and scaling that like, why would we not do it again? Are you raising money for it? Are you bootstrapping it? A little bit of both. Right now, we're going to use our own money for about, you know, 2.5 million or so.
6:03And then I would love to de-risk and bring in strategic partners that can help really catapult the business.
6:08Carol Massar:What are you learning about the marketplace in terms of products, types of products that people want today? You know, it's that movement within Maha that we're really seeing no dyes, no artificial ingredients. It like actually drives me insane when my kids have Cheetos or Doritos and Pepsi's changing that, right? They're taking the dyes out of it. So I think it has to be just 10 % better or 30 % better. It can't be 100 % better for you. people still want full flavor. America likes flavor has to taste good. And that has to be keen. Taste is keen. Is it more expensive to do things? So expensive.
6:42Carol Massar:Yeah. And without all these additives or cutting corners and people get really confused around the word like natural flavors. Natural means nothing. It's very confusing and how it's made and what are in the natural flavors. No, it is. But if you think of like, it's not organic. It's not non-GMO. There's so many things that go into it. So I think it just has to be better for you. I do think non-GMO is important and people are reading labels more than ever. Is it more expensive to do though? It's absolutely more expensive. Okay. Yeah. Artificial ingredients, all of those things are really cheap, but really what the most expensive thing is the packaging.
7:17The packaging more so than what goes into it and then the shipping cost and all of that that goes into it. We're speaking to Allison Ellsworth, the co-founder of Poppy, which she sold for$2 billion. To Pepsi.
7:29Carol Massar:We'll call it that. Last year she joined us at the Uncharted Summit. You can round it up. You are so right. You're doing this for a second time, essentially. I imagine you learned a ton the first time you did this. What are you doing differently to get this product onto the shelves, to get it into the hands of consumers, to get consumer and brand awareness across the country that you didn't necessarily know how to do until you maybe failed at doing this or found the right niche for it with Poppy? Where entrepreneurs fail a lot of times is they refuse to professionalize their business. So the first thing we're starting with this time is an org chart.
8:02We're seeing what can we do to build an incredible team around us. And you hire 18 months ahead. You don't hire for now. And you don't let your ego get in the way of growth of like, I need to do, I need to do every job. And that's one of the biggest mistakes that entrepreneurs do is they don't hire people smarter than them because they think they know everything. So for us, that's one of the biggest lessons is professionalize the business, bring in like incredible people and build a platform that can scale.
8:27Carol Massar:What is it like to sell a business that's been, you know, your baby and you created it and it was really personal for you? I've talked to lots of founders. You know, a lot of them have their name on the company. And when you let go, you know, initially it's great because it's a lot of work, a lot of hard work and your whole life is the business. But at some point it's like, it's hard. Yeah. I mean, essentially it was 10 years of my life, never taking vacations. I had three kids while doing it. and then you're gone, right? The business is gone overnight. You're no longer in 80 hours a week. And people don't talk about the post exit blues.
9:03It's a real thing. It's an emotional roller coaster. And look, money gives you freedom to do what you want, when you want with whomever you want, but it doesn't give you purpose. So find your purpose. And that's what we're doing again, because if you find your purpose, money will come. How soon did you have to find your purpose after selling? I mean, it took a golf for like four months and then I was like, okay, I beat my husband a couple of times. I was like, okay, I'm over this. And, uh, you know, we had fun, but I really missed the team. I missed the build. It's just the entrepreneurial ism that people have that that's the craziness, right?
9:34It's why we do it. What's it like raising money this time around? Because you don't, I'm guessing you don't really have to be proactive about it. People are knocking down the door after an exit like that. It's actually like so many people are like begging to actually invest. But for me, we are only going to take strategic money that can actually make and move. And when I say strategic, it's the network. It's how can we network. So money from a distributor, money from a company that could potentially acquire you. Distributor, retailers, celebrities, influencers, talent is a huge piece of how we scaled Poppy.
10:06Carol Massar:But it matters because you want to be able to drive where you want to go, correct? Yes. And small, right? I think I could probably call a lot of retailers and go into them really quickly, but I think you have to be intentional and build a brand, start in like those better for you retailers from the Whole Foods to the Targets to the Sprouts and then really grow versus going so mass so big, which I think a lot of people could make a mistake. You don't want to make the announcement now, Alison? I know, I know. Not quite ready. This is a great audience. I know, I love Bloomberg. Yes, I know. But yeah, stay tuned.
10:36Stay with us. More from Bloomberg Businessweek Daily coming up after this.
10:44What if data didn't sit still? What if intelligence moved with us? Not buried in reports, but activated in real time. Where lives are being shaped. Where decisions are being made. It all starts with a question. Where is the potential? Cotality turns data into clarity. Intelligence into insight. Insight into action. Because when intelligence moves, we all move forward. COTALITY, intelligence beyond bounds.
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12:53Carol Massar:Listen on Apple CarPlay and Android Auto with the Bloomberg Business App. Or watch us live on YouTube. Alan Patrick hopefully needs no introduction. We're going to give him one anyway. He's a giant in the world of venture capital. He has been in this industry for six decades. He's helped to build some of the best-known companies investing in them, including Apple, America Online, Office Depot, Cadence Systems, Audible, Axios, and more. He is also the founder and former chairman of New York Magazine. He is chairman emeritus and co-founder of Gray Croft. He co-founded Apex Partners, more than$50 billion in assets under management.
13:30Carol Massar:He's also chairman and co-founder of Primetime Partners, and he is with us at Uncharted. You have a long introduction. You didn't even go through his books, Carol. He said, I know I didn't. He says, I've been doing this a long time. You've been doing this a long time. 56 years in the venture business. Yeah. When I started, they didn't even call it venture capital. You have seen some, I mean, what do you think of venture capital today versus what it was like when you started? Well, when I started, it wasn't called venture capital. I had this idea of going into early stage companies and we opened an office.
14:03And if I sat there, the phone wouldn't even ring. I mean, nobody even knew that people like us existed. And if we did, it was all outbound. I mean, we had to call and find deals and we had to convince them that it would be a good idea to have a partner. And if you think about it, most people started businesses, particularly back then, they didn't want a partner. I mean, they were business owners. or startup. They just didn't think of that. Friends and family was where they would get money if they had to get money. How do you feel about how it's evolved, where basically if a founder has a big exit, they get a family office, that family office starts doing some venture investing.
14:43You even have people who really just go to Silicon Valley to try to become venture capitalists. How do you think it's evolved? There's a lot of money around. That's the best thing I can say. And remember, this is one person's perspective. There's a rational exuberance to quote Alan Greenspan, who passed away recently. Valuations of startups, early stage deals are out of sight. and it makes it difficult to think about how you make venture returns of 10 times in your money if a startup pre-seed thinks they're, that one here today,$25 million and they've been in business for three months. But you're up against that.
15:37What caused that? It's obviously inflationary. Or money, just a lot of money being around. What caused that multiple to happen? I don't even think about it as inflation. I think that there have been too many funds raised. It's been too easy. Although you talk to most people, they'll tell you how hard it is to raise an early stage fund. But certainly, if we go back three, four, five years ago, the industry was flooded. Because when they read about or hear about people who made money and lots of big money, They want to be, you know, FOMO. That's the problem right now in the AI world. I mean, the AI world is, I am certain, getting a lot of people into the business or investing in it because somebody they know just made$10,$20,$30 million, whatever, in an AI deal that doesn't have revenues yet or certainly doesn't have profits.
16:38I mean, you know, we've been through cycles before, and, you know, we're in one right now of a lot of people want to be part of the game.
16:48Carol Massar:Alan, what do you think, though, of a SpaceX, which was around for a long time, but coming out with, you know, a mega valuation? It's an older company than Facebook. Yeah. Yeah. That's crazy. Yeah. Or we're looking at OpenAI and Anthropic. Like, are these ones that are these companies? Those are very new companies. But I mean, are the valuations crazy? Are these the companies that you talk about that are kind of crazy? I want to be honest. I have not invested in the AI field, and I certainly don't want to deprecate the industry or those kinds of investments. But I can look at it with some certain degree of objectivity because I've seen that kind of excitement in the Internet business.
17:30I saw it in the cellular business. I've seen it in every industry where people want to be part of it. And what's happening, the kind of valuations we're seeing today are astronomical, and it's hard to get your hands around it. I personally, I think it's very exciting. I'm not participating, but if you're buying SpaceX at a$2 trillion valuation, and if you're in a venture business, I guess we're out of that stage. But, you know, you want to make five or ten times your money and you got to think it's going to be worth 10 or 20 trillion. These are numbers that are, you know, when I started out, I'm sorry.
18:09No, no, go, go. When I started out in business, if you made a million dollars, you would got to be so rich. And, you know, we never even went through the phase of billion. I mean, we just jumped from being a millionaire to a trillionaire. I mean, I assume there are people starting out now today who want to make a trillion. I guess they'll make a billion on the way. But it's an exciting new area, and I think there's going to be a lot of failures, and there'll be some great successes, and I just don't know how to pick it. Because how do you pick a terminal value and extrapolate it to some revenue multiple or profit level?
18:52Because it's so much in the hereafter. but the hereafter is pretty exciting of it.
18:59Carol Massar:Do you think it's wrong? I feel like we have a bit of a gut feeling when you look at the AI spend in the build and tapping equity and debt markets and then you have what you often hear people talk about, the circular financing of a company, investing in a company that they're going to be buying tons of products for. Of course they're going to create some demand. Is it wrong to feel like, well, wait a minute, this feels a little uncomfortable? To me, it's a little uncomfortable because, I mean, I recently, someone came to me and said, asked me the question of whether they should invest in a chip company.
19:35No, excuse me. They were investing in an AI company, and they were being secured by their chip inventory. I mean, I don't know. I couldn't give an answer. I have no idea. But it feels a little questionable, right? Well, maybe a way that I'd be curious to hear your thoughts would be... I'm in longevity. I know you are.
19:58Carol Massar:I know you are. I might say you know something about longevity. I'm into longevity. Yeah. We're going to get to that in a second. I want to talk where we are in this cycle maybe. Because we mentioned throughout the broadcast that you were an early believer in America Online and really what that did for the internet today. Yeah. It started out as a game company, by the way. It's incredible. I mean, it's how really most people of a certain age were introduced to the World Wide Web. And it created, like I said, you know, it's how Mark Zuckerberg got to experience the Internet and then create Facebook from a dorm room.
20:32You also saw what happened with AOL Time Warner. So I'm just curious where we are in the cycle. I'd say to you that I am concerned by the extraordinary interest that everybody has in the subject of AI and it has so many unknowns to it I certainly am as excited as everybody else and I think it's either five or six AI search engines on my phone which I'm happy to show you and I try to use as many as I have, and I probably should have another one or two. I like playing around with it, and I use it constructively. And who knows, I mean, how big this is. This is probably, I will say, it's probably the most significant revolution, and I've been part of the PC revolution.
Read the full transcript
21:28I participated in through Apple. I invested in the first cell phone company, which was through an auction of Spectrum by the U.S. government. I was in the storage area. I was in the Internet area. I didn't participate, but I certainly lived through the chip revolution. And probably as exciting as AI is the biotech revolution, which is still going on, because that also has infinite amounts of upside. Just in the last few weeks, it's really exciting.
22:06Carol Massar:A bunch of deals and things happening. Stuff in pancreas, solving pancreatic cancer and prostate possibly. And there are now 153 trials going on for dementia and some form of cognitive problem. Well, let's talk about, because you have been an investor in longevity for a while. What is, you think, the most interesting companies, opportunities, and ideas that have been coming across when it comes to longevity? Well, we don't really have any public companies as yet. And I don't think we can put it in the same classes as AI, if I'm honest. I don't see that kind of extraordinary upside. But valuations are very high relative.
22:54There are very few exits. And the valuations for these exits are not extraordinary. So I can't put it in the same area as competing with people who are investing in AI. But I personally have invested in a company that's in a biotech area working on solving the problem of radiation therapy. in solving all kinds of cancer. That's a company called AlphaTor, which has got using alpha rays instead of gamma rays, not yet fully on the market. But most of the things we're involved in are caregiving, telemedicine. We have a chain of, I'd say, longevity clinics, about 25 and call Cynogenics which is that's a very hot area today everybody wants to find some way where they can do something whether it's taking hormones or taking vitamins or whatever and living the right kind of life that they can live longer.
24:03Well we've asked you the easy questions so now let's get to the hard questions and solving the political problems of our time. Long time I thought you were talking about my book I mean political Political. Yeah. Long time active in the Democratic Party. Yeah. We just went through some primaries in New York. A lot of questions about what happens in the midterms, who Democrats will put up for 2028. In your view, what should the future of the Democratic Party be? I think the Democratic Party, it's starting to evolve. I mean, I haven't been specifically, particularly a supporter of anyone in particular, including the mayor.
24:46And I'm very much aware of the sweep. He had an influence. I think the Democratic Party is, in my opinion, a more open party than the Republicans, which right now is just, I mean, it's a one mind. I think that the influence of the Social Democrats is, if the Democrats are smart, will be open to their influence along with other elements, and that perhaps the party will be not a unidimensional party, but will have more open arms and bring in people of different, you know, some who are focused on diversity and some who are concerned with income disparity, which is an area, by the way, I know it may be surprising, but I am very, very concerned about income disparity.
25:45And what's going on right now is going to create more billionaires, trillionaires, in the working class, you know, most people in this country still have to have W-2s and earn a living, and it's hard to equate that, and I think that has to be very much addressed in the upcoming election. I think the Democrats have a lot of, I think, I personally believe we're going to sweep the elections in November, and that's because of how I feel the other party has behaved and based on its leadership. And I think it's created a very toxic environment. I think Democrats will come out in force wherever they are for any segment of the Democrats.
26:28And I think that there are a lot of good people in 28 who are sitting around and not sitting around there. They're making themselves known. And I think you're going to see, I mean, you could see another TV interview of 10 people again. but 10 really good candidates. I'm looking forward to them. I hope I can get emotionally involved that I want to go out and support more of them. You're listening to the Bloomberg Business Week Daily Podcast. Catch us live weekday afternoons from 2 to 5 Eastern. Listen on Apple CarPlay and Android Auto with the Bloomberg Business app. Or watch us live on YouTube.
27:10We are all trying to figure out how to work, how to live, how to thrive in an AI world. Nobody really knows what it's going to be like, how it will change productivity, and how it will become part of our lives, except for our next two guests.
27:23Carol Massar:They have all the answers. Fortunately, they wrote a book about it. The book is coming out in October, and they're going to share some of their secrets with us today. They are indeed. Lach Ananth is global managing partner of the venture capital firm Next 47. Kevin Maney is a New York Times bestselling author. He's written many books, including The Transformation Principles, also New York Times bestseller, The Two Second Advantage. He's also wrote The Maverick and His Machine, Thomas Watson, Senior and the Making of IBM. We've been talking about that he likes to write and writes about a lot of stuff.
27:54Carol Massar:They do both join us at Uncharted here in Southampton. They've got a new book coming out, the two of them, The Human Machine Company. It's the name of the book and it comes out in October. Welcome, welcome. I do feel like this idea of AI and what it means for all of us as workers, as individuals, and how it impacts our life. Tell us a little bit about the book. Either of you can start. Okay. You get a first shot. Yeah. I think we were very deliberate in calling the book the Human Machine Company. Yeah. Because we wanted to, instead of saying AI throughout the book, we used the word machine intelligence.
28:33So I think the idea there is to say we've had a breakthrough in machines being able to do cognitive work, which is really the chat GPT moment that all of us experienced. And the book is really saying just like electricity allowed us to do physical work and lighting and other things, we think that this machine intelligence is a very important utility that will change all of our lives in very significant ways. But at the same time, it's not some undefinable magic that we have to wait for, like AGI or where AI is just replacing a human. So the way we thought about our book is how does the combination of the person and the human being and the machine intelligence working together, how does that change how we do everything and how does it change organizations?
29:23Kevin, come on in here because you, like Carol said, you've written a lot of books. And writing is one of those things that I think many people would argue could be very easily disrupted by some of the technology. Have you read some of the writing that AI does? Yeah. Nowadays. Yeah. But in the future, it could be better and better. I mean, I was shocked to see what it can do in a really short, like an early iteration of it. And look, I've talked to college professors who are literally teaching seniors going off to medical school about medical writing. And they're like, it's so clear that these kids are putting their stuff into ChatGPT and they're doing it.
30:01Are you, after working on this book, working with Locke, are you optimistic about the future? Well, yes. But let me answer, there's a couple different questions there. and what about, right? So like one of the things we get to in the book is that, so right now AI and, you know, capabilities are something new. And, you know, so, you know, one company adopts it and it seems like, you know, that's got a competitive advantage because they're doing stuff with AI and some other companies. But that's going to change completely, right? Over the next three to five years or whatever. And every company is going to have their access to, you know, to AI.
30:40So then what the AI can produce all just basically becomes the same a level playing field for everybody. So then the difference is, what can the humans do on top of that? What can the humans imagine that you couldn't possibly have done before? And the same thing is true with writing. Look, you can even look at it today. Let's say that writing is going to constantly get better and better. But all AI writing is going to be this sort of level set, the same, right? What's going to be the differentiator is what somebody like me or you guys can bring to the conversation that AI is not going to be able to come up with because AI is basically trained on everything that's happened before.
31:20It's not something that thinks about something that never existed before. That's the human being role. So, look, I mean, every iteration of new technologies that have come along have automated away some kinds of jobs. It's always created new kinds of jobs we never thought of before. but it's also given people ways to create in entirely new ways. Farmers don't have to go out and plow the field by hand anymore so they can come up with new crops to do. Think of a thousand different examples.
32:00Carol Massar:When we have these conversations about mythos or something, that you are creating something that can actually think and make decisions and enact upon it. Do we need to, come on back in, And do we need to kind of think about this differently? Like what is going to be that human interaction that we have? I hear various versions of this. Like, you know, there's AGI and the ability to think and so on. But I think we've actually done some work to really try to understand what LLMs are and what they actually do. They don't really think. What they are, at least the models as they exist today, are probabilistic machines.
32:37they're very wonderful ones because they're given a question they reconfigure themselves to give you a very very legitimate answer that makes sense to you to to us as human beings based on what they've been trained on but it is not right to think about them as actually thinking at least that's the way we understand elements as they exist today today today as they exist today exist today and there are other new model variations that people are coming up with yeah And I personally feel like this whole idea of AGI is more, the definition that I'm more comfortable with is to say we don't really have to go to AGI or anything like that.
33:15For certain activities, can the machine intelligence do human-like reasoning? And that is very possible today. So I don't want to substitute that for thinking. In fact, what Kevin and I write in the book is to say practically every human job we can conceive of can be split into things that now a cognitive machine can do and then a human being can do. And this is going to happen in job after job, whether you're in sales or product or whatever. Will the machine part of that bucket get bigger and bigger as the technology gets better? Yeah, that's the beauty of it. It will get bigger and bigger. But some people might say that's not necessarily beauty if the human part of it gets smaller and smaller.
33:58Well, but it's hard to believe this looking at, you know, like where we sit now. We're kind of like in the middle of a plot that's evolving and you can't see where it goes. But generally speaking, like if you look at, we looked at history a lot to try to understand. And we also turned to a really amazing paper that we ran across. What was the title of that paper? Which one were we talking about? The Princeton paper. AI is a normal technology. Oh, okay. So these Princeton researchers did this paper. And they were basically kind of pointing out, like you used historical examples, that AI is not all that different from other breakthrough technologies like electricity or the Internet.
34:40And it actually takes a long time. The technology may change really quickly, but humans don't. And organizations, which are organizations of humans, take time to truly absorb these technologies and make a new way of working. But each time that that does that, it also creates entirely new things. Because human nature is you want to work. You want to create. You want to get ahead. You want to make money. I can't imagine this world where suddenly everybody just goes, ah, the machines can do everything. I'm just going to sit around and play golf.
35:15Carol Massar:Well, I don't think that people. Well, I don't think people want that. Steve Cohen's betting on that world. He is. Yeah, he is. He is. But I don't think people want that. But it's like, you know, when you're a publicly held company, you have fiduciary responsibilities to make yourself as profitable as possible. Completely. And so if you think, I can do this equipment. I mean, we've seen it before. Like, you pull in different systems, technology, that makes you more efficient and you don't need as many workers. So, like, I just wonder. Well, competition would also do the same. So the way we at least we are more optimistic about the adoption of AI, as you can see, and not very dystopian.
35:49I'm playing devil's advocate a little bit. We're not very dystopian about it. What we're saying is like it is going to be available as a utility and maybe the cost of it is going to come down. And maybe people wouldn't consume one model, but they consume many models to do many different things.
36:01Carol Massar:We actually had a guest who said that the cost of tokens were coming down. The tokens have come down massively, but again, many, many different things have happened. But what we are saying is that the secret of a business lies in its people, its methods, and its data generally. And AI, the adoption of AI by all the competitors in the industry still basically levels the playing field on that front. Right. And some people can get a momentary advantage and fire a small number of people, but then fundamentally competitors are going to catch up. And then what's different about you? And we talk about this example if you are writing a customer success AI for, let's say, Nordstrom or Walmart.
36:43You can't necessarily, like, what's different? The AI intelligence is the same, but the methods, their decision-making, the data that Nordstrom has is different from what Walmart has. And what they're trying to achieve is different. So, Kevin, one thing that I'm interested in is the way that schools need to change or the way education needs to change, higher education needs to change to prepare students to enter a world that is a human machine world. What do you think is the answer to that? Well, you know, so one of the things we get to in the book is that the what you might call the last mile intellectual things that people do, which is like coding is a perfect example, right?
37:24Yeah. somebody dreams up an application that the world needs and how it should work or whatever. But then before AI, a team of people had to do the last mile work, which was basically using a tool to create something. Things like just writing press releases in a marketing. I mean, that's last mile work. Those things are going to go away. And if those things go away, then what you need to teach people is not anymore like how to do that rote work with tools. What people need to learn is how to think creatively. And this goes back to like you've probably read and heard a lot of this is that like liberal arts is the new master.
38:12We're finally here.
38:13Carol Massar:We just had a conversation. I mean, Daniel Amadei talks about this. Because it's about how to think, how to solve problems. How to ask the right questions when you think about. How to put a bunch of things together, dots together that no machine is ever going to do. Those are the things that are going to be of great value going forward. And that's the way education has to work. I just hope the kids who are staying up late working on those papers are actually working on those papers in the liberal arts colleges. And they're not putting them into chat GPT. I hope so too. I agree with you. I hope so too.
38:43We talked to this guy, a really interesting book called The Skill Coverage.
38:46Carol Massar:I just have about 20 seconds left. But this is a problem that is being addressed and that others are aware of right now is that if you don't train this younger generation to have this kind of thinking, we're going to start to lose that. And if we lose that, that's going to be an enormous problem for society. Stay with us. More from Bloomberg Businessweek Daily coming up after this.
39:36We'll see you next time.
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42:03Carol Massar:Listen on Apple CarPlay and Android Auto with the Bloomberg Business app. Or watch us live on YouTube. And we've got two voices that are key to making this all happen, to be quite honest. We're talking about Michael Loeb. He is the founder and CEO of Loeb.nyc. Noah Friedman, CEO of Uncharted, co-founder of Top Shelf Ventures. And again, sitting right here to wrap up the day. They are our hosts. They are our hosts. So we should say thank you, thank you. Thank you. Like this. Like that, like that. It's been an interesting day. We've had some amazing conversations. I'm sure you guys have been out and about talking to folks.
42:38Carol Massar:Michael, what are you hearing? What's standing after you? Well, first of all, I'm hearing that the food is great. Have you had any of the food? Do you know what? I am starving. Are you really? And all I keep doing is smelling all this amazing food. So as soon as I'm out of this chair. You know what? I'm going to bring you some. What a tease. Don't worry. I'm going to hold you to it. I had the tacos earlier. They were fantastic. Yeah, they were fantastic. I've been working hard. And one of the things about this is everybody gets a steak, apparently. Oh, yeah. Yeah, later today. It's not just a steak.
43:04Okay, stop. It's a tomahawk. Everybody gets a tomahawk. Tom Hall. What? Oh, yeah. Tom Hall. Are you feeding him lions? What's going on here?
43:09Carol Massar:All right. Stop talking about food because I'm starving. So tell me about the conversations you've been having. All right. But before that, you should know one thing, which is Noah and I share a lot of things, including we're both half Jewish. Okay. That is true. So the food is going to be good. Food is going to be good. Is that what you were expecting? I know that's what you were expecting. You're killing me. Yeah. You're killing me. By the way, there's a secret about the half Jewish thing. Ready? Okay. Yeah. Where the Jewish part is from here to here. Okay. Computational math, business models, like no problem.
43:37Okay. Down from here to here, right? Goyim, right? And if you don't know what that word means, look it up. You know what it means. Goyim. Point to me. Yeah, you can tell. We know. I'm just a shiksa. You're a shiksa. I know. Right. So, you know, we can bench press. We can do a lot of things that, you know, I mean, Jews are great at like staying inside all day, right? But, you know, we can actually do athletic crap.
44:00Carol Massar:This was not on the note. It was not. Are you guys tired of talking about bench pressing yet? I figure it's got to be exhausting. I'm never tired of talking about bench pressing. All day talking about bench pressing. I bench press AI every day. One of the things that I want to talk about, and I actually heard you talking about this just before our broadcast, Michael. And that's the idea of the sort of the DNA of Uncharted. And that's making sure that the people here are not just enjoying good food, but they're enjoying good food and conversation with each other. Because that's what it's about.
44:28It's not about meeting one or two new people, you said. It's about meeting 10 new people. It's about meeting 20 new people. It's about that network. That's what this is about. Well, let me start by saying the original thesis and what got us going in this is that entrepreneurs are an oppressed class, right? And they work like the Dickens. You know, they're 100, 120. There are more, by the way, divorces of mental health issues. And they do that despite the fact that three companies out of four fail, right? Three out of four venture-backed companies fail. And these are the people, by the way, and once you're an entrepreneur, you're unfit to work at Bloomberg or anywhere else.
45:09Because you're just incorrigible. Constitutionally unemployable. Unemployable. So you've got to get back on the horse and start something else. So it is highly risky. The pay sucks until there's a payout. Right. If it happens. If it happens. And the second most prevalent form of funding is they raid their own 401K. So they're mortgaging their future for the present. That conviction. And you dare not tell your significant other because that would be a problem. But this is for entrepreneurs because entrepreneurs make this world, our economy, go around. And all you have to do, and you guys can trot out all these statistics, compare us to the EU.
45:57The EU has more people than the United States. Oh, my God. We've got ten times more unicorns, giant businesses. Think of what you guys have been talking about all last week, SpaceX and Anthropic and all that stuff. That's not from Germany. That's not from France.
46:14Carol Massar:What's the magic sauce here in the United States? In the United States? Yeah. Okay. I've had this conversation with many Europeans, and I believe and we believe there's many, many things. Like we have this ecosystem, this capital ecosystem, which, by the way, is framed around the possibility of failure. Right. And in Europe, you cannot fail. You just can't fail. It is something you wear with you all the time and forever. And here you get a bunch of entrepreneurs. We've all done this. We've all done things that have been disasters. And then in retrospect, it was like, what was I thinking at the time?
46:52And you get them around in a circle, you give them each a beer, and they talk about it, and they say, ha, ha, ha, I was such an idiot with that one. We're allowed to do that in this country. And we have, I'll give you one stat, which is of the 20 most valuable tech companies in the world, 20 most valuable tech companies is measured by market gap. 16 are American. Yeah. So we're 4 % of the world's population, 80 % of the great tech companies in the world. Hey, Noah, come on in here before we let you guys go and Carol can actually go get some food. I'm just curious about the ideas that you have been able to interact with here, because you are one of these founders in addition to being the CEO of Uncharted.
47:34Yeah. I mean, look, since last Uncharted, I've co-founded a new company. I think you just interviewed my co-founder moments ago. And I can tell you now, having seen this from multiple sides of the table, literally and figuratively, the journey of being a founder is one of the most difficult, getting your teeth kicked in every single day. And yet there is just no other way for people that have read this way and born this way and trained this way from people like Michael, who I'm forever grateful to have as a mentor and partner. It is incredibly lonely. It is incredibly difficult and it is incredibly noble.
48:02And it's equally rare to be in an environment like this, which is not only stunning, but so potent with conversations of people who just get it. They understand what it means to go through it and build and why it is so damn important. This is the Bloomberg Business Week Daily podcast, available on Apple, Spotify, and anywhere else you get your podcasts. Listen live weekday afternoons from 2 to 5 p.m. Eastern on Bloomberg.com, the iHeartRadio app, TuneIn, and the Bloomberg Business app. You can also watch us live every weekday on YouTube and always on the Bloomberg Terminal.
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From the publisher
The people, companies and trends shaping the global economy. Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF.
In a special live from the Uncharted Summit in Southampton, NY Carol and Tim about the world of venture capital, and the impact of AI on investing after a roller-coaster week for tech stocks from Seoul to New York fueled by extreme investor positioning and worries over chip demand.
On this episode, Carol and Tim speak with:
- Allison Ellsworth, Co-Founder and Chief Brand Officer at Poppi
- Alan Patricof, Chairman Primetime Partners
- Kevin Maney Co-Author Front Row Seat for a Revolution, and Lak Ananth, Global Managing Partner Next47 and Co-Author Front Row Seat for a Revolution
- Michael Loeb and Noah Friedman, Uncharted Co-Founders
See omnystudio.com/listener for privacy information.
