US Reduces Marijuana Restrictions in Lift to Ailing Industry

23 Apr 2026 · 35 min · 15 chapters

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In short

The episode is about U.S. marijuana rescheduling and what it means for cannabis companies, especially Cureleaf. The host discusses cannabis stocks and ETFs falling after expectations that the Justice Department/DEA would move certain marijuana products from Schedule 1 to Schedule 3 (accepted medical use, lower abuse potential).

Guest

Boris Jordan, chairman, CEO, and co-founder of Cureleaf Holdings (joins from Europe). Background: Cureleaf is described as the largest global cannabis operator; Jordan leads the company through clinical development and expansion.

Key claims

rescheduling is “monumental” after 55 years; it enables federal research, grants, and Cureleaf’s Phase 2 U.S. work via a University of Pennsylvania Medical Center partnership; it removes a “capricious” 72% gross-margin tax under 280E; banking and uplisting to U.S. exchanges are expected next, with Treasury action and potential legislation; adult-use changes may follow via an ALJ hearing restarting June 29.

Notable examples

Cureleaf Phase 1 neuropathic medication trials in Europe/UK; potential credit-card growth; Cureleaf currently trades on Canada’s TSX, not NASDAQ. Jordan also predicts consolidation and M&A (tuck-in retail distribution and large-scale operators) in 2026-27.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Impact of Marijuana Reclassification

2:05 to 3:40

Discussion on the reclassification of marijuana products and its implications.

“Keeping a close watch on cannabis stocks.”

Cureleaf Holdings CEO Interview

3:40 to 6:10

Interview with Boris Jordan discussing the changes for Cureleaf post-reclassification.

“So this reclassifies it from a Schedule I to a Schedule III drug.”

Future of Cannabis Legislation

6:10 to 7:40

Boris Jordan talks about the future steps required for cannabis legalization.

“We know that both Janet Yellen and I believe Scott Besson have both said they want major banking institutions to bank the cannabis sector.”

Consolidation in the Cannabis Industry

7:40 to 10:00

Discussion on the potential for consolidation and M&A in the cannabis sector.

“Not that Trump doesn't want to do it, but I believe just the steps that need to be taken are going to take two to three more years.”

Curaleaf's Strategy Moving Forward

10:00 to 12:30

Boris Jordan outlines Curaleaf's strategic moves in response to industry changes.

“So now I think it'll be a lot easier to make these transactions happen.”

Intel's Market Position and Demand

15:52 to 17:08

Analysis of Intel's current market dynamics and demand for processors.

“Usually out there in our San Francisco bureau bank.”

PC Market Dynamics

17:09 to 18:48

Discussion on the challenges in the PC market and memory supply issues.

“But you want to be able to meet it, right?”

Impact of U.S. Investment on Intel

18:49 to 20:15

Exploring the implications of U.S. investment and partnerships for Intel.

“And I want to go back to this question that Carol asked Kunjan about the US investment.”

Geopolitical Tensions and Economic Impact

20:16 to 22:35

Florian Elpo discusses the macroeconomic backdrop amid geopolitical tensions.

“We think we're going to really benefit from being in this partnership with Elon Musk.”

Investment Strategies in Current Climate

22:36 to 24:48

Strategies for investors considering current market challenges and opportunities.

“I'm sorry, just if you could reiterate that.”
Show all 15 chapters

AI Revolution and Economic Outlook

24:49 to 27:34

Discussion on the implications of AI and its rapid adoption in the economy.

“Because growth is the kind of style that looks through short to medium term issues.”

Southwest Airlines' Financial Update

30:58 to 34:00

Discussing the financial challenges and strategies of Southwest Airlines.

“Hey, Southwest Airlines declined to update its full-year profit guidance.”

Discussion on Spirit Airlines and Government Intervention

34:00 to 37:45

Exploring the implications of government support for airlines like Spirit.

“Hey, I want to go right over to Spirit Aviation.”

Consolidation Trends in the Airline Industry

37:45 to 39:56

Analyzing competition and potential consolidation among airlines.

“So, I mean, there's so many things you buy in life every day that have two or three primary competitors for your dollar.”

United vs American Airlines Dynamics

39:56 to 41:51

Examining the competitive landscape and relationships between top airlines.

“I think what it means is the low-cost carriers have to keep pushing down on costs and provide a distinctly cheaper price point to get you on their airplane.”
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Transcript

Automatic transcript. May contain errors.

0:00Is your multi-entity management creating more confusion than clarity? You need the Intuit ERP. Intuit Enterprise Suite. It's the AI-native ERP solution that's powerful, painless, and proven. Learn more at intuit.com slash ERP. Being a small business owner isn't just a career, it's a calling. Chase for Business knows how much heart and effort go into building something of your own. Manage all your business finances, from banking to payments to credit cards, all in one place with Chase's digital tools. Plus, access online resources designed to help your business thrive. Learn more at chase.com slash business.

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1:57The Bloomberg Business Week Daily Podcast with Carol Masser and Tim Stenevec on Bloomberg Radio. Keeping a close watch on cannabis stocks. Advisor shares plus U.S. Cannabis ETF, Amplify Alternative Harvest ETF, Tilray, Aurora cannabis, Kronos, Canopy Growth, Cureleaf Holdings. I mean, these are on our radar. Shares of these cannabis companies and ETFs, some getting a bit of a reset, dropping back today after soaring in yesterday's session. And that was on expectations that the Justice Department and DEA would move certain marijuana products to the less strictly controlled Schedule 3, which is reserved for drugs with accepted medical uses and lower abuse potential.

2:40Well, that happened, Tim, earlier today. We're here to talk about the move and what, if anything, it changes for these companies. We've got the CEO, chairman, and co-founder of one of them. Boris Johnson is joining us. He is chairman, CEO, and co-founder of Cureleaf Holdings. He joins us from Europe. Boris, good to have you on the program. So what does it mean that the Justice Department and DEA removes certain marijuana products or moves them to the less strictly controlled Scheduled 3? What does that do for your company? Well, Tim, first I want to correct just I'm not Boris Johnson. Boris Jordan.

3:12Boris Jordan, excuse me. A much more, much more important. I apologize. Thank you for that. Boris Jordan. Good to see you. No, no problem. Listen, this is a monumental move. It's been 55 years since President Nixon on a political decision of scheduled cannabis as a schedule one drug. It's a product that was used for hundreds and hundreds of years as a wellness product by many, both in Europe and the United States. It wasn't too long that Eli Lilly and other pharmaceutical companies were selling cannabis extracts for medical reasons. So this reclassifies it from a Schedule I to a Schedule III drug.

3:47It has several major impacts. The first impact, of course, is that we will be allowed to do research, working with medical institutions and get federal grants to do that research on the product nationwide. Cureleaf, as the largest operator globally and working in Europe, just finished phase one trials and neuropathic medication with cannabis in Europe, in the UK, and moving on to phase two, we can now bring that to the United States. We couldn't do any of that work in the United States. We have a partnership with the University of Pennsylvania Medical Center. And so we will start doing that work here in the United States.

4:22The second aspect of it is that we had a capricious tax on basically a revenue tax on gross margin, which was about 72%. That, you know, It was almost impossibly a profitable company on that basis. Now that will go away as well. So we'll be taxed and treated as any other corporation in the United States, which will immediately make most of the larger players like Curaleaf very profitable going forward. All right. So is the job done? Is this all you guys need to kind of move forward? No, I think that the current rescheduling is being done in two steps. The first step was under something called the United Nations Single Convention on Narcotics.

5:00That was the first step for medical, because under the U.N. treaty, you can only reschedule for medical reasons. The second will be a ALJ hearing was a process started under President Biden, which was halted at the beginning of the Trump presidency. And that will now be restarted on June 29th. That will address the issue of adult use cannabis, rescheduling those products as well. Once that happens, what we expect to happen in the third quarter, then for the most part, I would say this was the first step. Now we need to start working with the federal government on banking, on uplisting to major exchanges in the United States.

5:36And so there will be a lot more work to be done. So that's what I want to talk to you about is the banking side of this and what it changes for banks that are, if anything, does it change anything for banks? Or is the next step that there is something from the federal government that allows banks to do business in this industry? So using the proverbial, you know, broke the glass ceiling, this breaks the glass ceiling. This is the first piece of federal legislation that we've seen since 20 years ago when Rohrbacher-Farr was passed, protecting medical cannabis companies in the states. Now you have the rescheduling of cannabis.

6:09I believe that you're going to see action from the Treasury. We know that both Janet Yellen and I believe Scott Besson have both said they want major banking institutions to bank the cannabis sector. They also want to see these companies on U.S. exchanges. And that will be a part of the process. That may need some legislation from Congress, but also because of the fact that we will be applying for DEA licenses that will make us federally legal as medical companies. Now, that will most likely give us the ability to at least apply for uplisting on the U.S. exchanges. Credit cards, I think, are going to be a big deal, which will increase business dramatically.

6:42So all of these things, I think, are on the horizon going forward. Hey, Boris, but at the end of the day, if the Democrats take the House in November, do you think a future Congress can get along with President Trump to bring recreational changes? I think that we're not going to see a lot of recreational changes. I think the next step is going to be the whole financial services aspect of the business. So we've now rescheduled and now we'll see recreational. I believe they get to legalize this recreationally nationally at a federal level. We need to do the work, right? That's why they're rescheduling from schedule one to schedule three.

7:16We need to do the work with the medical institutions in the countries to work on all of the aspects of the plant to make sure the plant is safe. We know it's safe, but we need to have evidence now because in Europe, it's been proven in Israel and other places that this is a plant that has a lot of wellness aspects to it. We now need to do that in the United States. I think that will take two to three years. So I more than likely suspect the full legalization will probably happen in the next administration. Not that Trump doesn't want to do it, but I believe just the steps that need to be taken are going to take two to three more years.

7:46Who's ever in the White House, who's ever in Congress in the next administration, you think it'll still go through? Yes, I think we're past the point where cannabis was stigmatized the way it was. The Democrats, as we know this, polls at almost 80 percent in the country for legalization. Amongst Republicans, it's 59, 60 percent. Amongst the whole country, it's almost 80 percent. So I pretty much feel that this is going to happen, but it'll probably happen in two to three years on full legalization. But this is a major step forward. Boris, you mentioned the idea of moving from stock exchanges outside of the United States to the United States.

8:20Would you do that at Curaleaf? Yeah, Curaleaf today is the only major cannabis company, global cannabis company, that trades on the TSX in Canada, which is a major exchange in Canada. But still, we don't trade on the NASDAQ. I do believe that this will, over the next couple of years, will more than likely allow us to uplist the U.S. exchanges. Hey, what do you think happens in terms of the industry? So many times you start to see some consolidation of, you know, very smaller companies tying up together. Do you think that ultimately this is going to spur M &A activity? You know, the idea being that if more companies are getting the 280E tax relief, does it make it more attractive, Boris, for the larger players to come in and buy up some of those smaller companies?

9:01Absolutely. I think you're going to see a tremendous amount of consolidations going to the second half of 26 and 27. This decision brings down the cost of capital. It will increase capitalizations, even though we're seeing a correction today. I think it's a misunderstanding of the whole process. People are trying to digest it. But I do think it's going to widen the investor pool that can invest in the sector. I think you're going to see more and more money coming into it, a re-evaluation of these companies. And on the back of that, you are going to see consolidation. This is a scale business. We need to consolidate these companies and create scale.

9:32What does it mean for Curaleaf? So are you already taking calls, thinking about strategizing, like who you might want to tie up with? I mean, Curaleaf's already the largest global player. We are definitely going to be acting on that consolidation. We are in talks with numerous, both regional as well as larger companies. We are talks in Europe. We're talks in the United States. We've been having them for a while because we knew this was coming. It was just a matter of when it was going to come. It has now happened. I think it creates certainty in the market from a balance sheet and cash flow perspective for these companies.

10:00So now I think it'll be a lot easier to make these transactions happen. All right. Stock was up 26 percent yesterday. It's down about 22 percent today. Is it just a case that this is going to still take time? I think, yes, you have to understand that the cannabis sector today does not have virtually no institutional money. This is largely algorithms and retail investors trading in and out of these stocks. As we start to see large institutional investors come back into the sector, those that were there, for instance, when Curaleaf went public in 2018. We had BlackRock, we had Fidelity, we had all of these players in the IPO.

10:31Then they all had to exit because Jeff Sessions removed the coal memo, which made it uncertain to invest in the sector. As those investors, we acquaint on the back of this decision with the sector, and they get permission to invest. I think you're going to see a dramatic re-evaluation in these stocks. I think this is a massive buying opportunity. And if we weren't in the middle of a blackout period, I can tell you, we have a buyback program, we would be doing it. Okay. Well, you got to come back when you're not in the middle of the blackout. Speaking of buying, Boris Jordan, I want to go back to what you said about M &A and the discussions that you're having with companies all over the world and here in the United States, too.

11:05Push deeper for us with that. And what kind of companies? I know you probably can't say the names of the companies, but what specific types of companies is attractive to you right now? I think, you know, given the current regulation, I think we're looking at both retail, which is very unusual right now. We're looking at retail. 65 % of our business is sold online. However, we still have to deliver the product from our delivery point. So think about Amazon and Whole Foods, very similar model where they both come into the store, but mainly come in just to pick up what they bought online. And about 30 % will actually buy in the store.

11:42So we're looking for retail distribution points to continue to distribute these products throughout the country. So we're looking at tuck-in acquisitions in the various states around the country now. And also we're looking at large-scale companies because a lot of these companies, because of historic state regulations, couldn't combine because they had limitations. Most of those limitations are gone now. And we want to build scale and get cost savings from that scale. And we can do that today because the transactions couldn't happen until this day because there was too much uncertainty around the balance sheets because of the tax accruals.

12:13Now that that uncertainty has gone away, now that these companies will be largely significantly cash flow positive and profitable, it makes it much easier to do the transactions. All right. Good stuff. As always, really great to check in with you once again. Boris Jordan, not Boris Johnson. Boris Jordan. Thanks for reminding me. Thanks for that. You can laugh. Although he was the prime minister of England. And mayor of London, yes. It's a good comparison. And mayor of London and the head of the Spectator. Yes, people forget about his journalist past. But Boris Jordan, we'll never forget about you.

12:47That voice you're hearing is Boris Jordan. He's chairman, CEO and co-founder of the$2.4 billion market cap company, Cureleaf Holdings. Stay with us. More from Bloomberg Businessweek Daily coming up after this. If your finance team spends more time finding data than using it, if there's one entity here and one here and one here and one here, if scaling your business feels like starting over, you need the Intuit ERP. Intuit Enterprise Suite is the AI-native ERP solution that's powerful, painless, and proven. Learn more at intuit.com slash ERP. Support for the show comes from Public. Public is an investing platform that offers access to stocks, options, bonds, and crypto.

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15:31JPMorgan Chase Bank N.A. Member FDIC. Copyright 2026. JPMorgan Chase and Company. You're listening to the Bloomberg Business Week Daily Podcast. Catch us live weekday afternoons from 2 to 5 p.m. Eastern. Listen on Apple CarPlay and Android Auto with the Bloomberg Business app. Or watch us live on YouTube. Our next guest. Usually out there in our San Francisco bureau bank. He's back here in the Bloomberg Interactive Brokers Studio. We're talking about Ed Ludlow. Shares at Intel right now up by more than 14%. Shares just surging. The company giving this strong sales forecast for the current period.

16:07The signal is that the company's beginning to benefit from the build-out of AI infrastructure. Big time. Ed Ludlow is with us from Bloomberg Tech. Ed, you've looked at this company for a long period of time, especially during this turnaround over the last few months. How's it doing? Well, so Ian and I just had a good, pretty long phone call with Lit Boutan and Dave's into the CFO. And we have a lot of answers, actually. You know, when there were so many headlines that hit, it's hard to see what the real driver was. I don't, obviously, the revenue guide, really important, you know, for the current period.

16:38The story is really simple. CPU demand, the Xeon server processor, is really, really big. And so they are now in what they would describe as the enviable position where they can divert supply to feed that market. Kunjan was just talking about the PC market or the client market. We can talk a little bit about that. There are some unique factors there. But basically, demand is strong. It is growing. And they are not yet able to meet it. And that is a good position for Intel to be in. One thing I would say, by the way. But you want to be able to meet it, right? You want to be able. And so this was the story quarter to quarter.

17:14What is the Lit Boutan effect? What does him becoming CEO and changing how the company works actually mean? It means not leaving any money on the table. You know, finding the CPUs that are coming from, finding the CPUs to meet the demand that's out there, and they're doing their absolute best, for sure. Now, margins were really good in the quarter gone, first quarter. Not against history. You know, Intel's a company that used to have margins at 60%. Now we're at 37.5 % or maybe slightly beyond that on an adjusted basis. but i think what was so interesting is this is financial jargon but they were they were honest that that's just because revenues were higher you know they're not necessarily finding the secret source yet on profit so because the demand is strong the supply isn't there they can charge more yeah and so kunjan poses a question why i'd like to hear more about the pc market this is what intel sees in the pc market in the first part of this year the pc makers the client group were able to build up supply of memory chips.

18:14Remember, the backstory is that memory is being claimed by the data centers. You know, it's very similar, the type of memory chip that goes into a PC that goes into a server. The problem is, as Intel sees it, that in the second half of this year, they're going to run out of that inventory of memory and they're going to have to be buying in the market spot prices. And that, as far as Intel sees it, means half and half the second half of this year, the PC market will decline. That's the explanation. It's the behavior of the client group itself, the PC makers, and what they have or have not been able to do in building up inventories and supply of memory chips.

18:48Interesting. And I want to go back to this question that Carol asked Kunjan about the US investment. Yeah, it is. It's just it's it is an interesting time for economic statecraft in the US. I mean, we are the third largest shareholder right before NVIDIA. Yeah. Did the investment is I mean, is it even a possible question to answer? did the U.S. investment fundamentally change this company? It was a big support for the CEO. Kunjan talks about morale. I mean, remember that it was not the only, if you look at it from this perspective, it was not the only balance sheet strengthening exercise that Lit Bu's done.

19:21He's looked at - Right, NVIDIA. He's looked at the private markets or looked at working with private equity on projects. The goal was to strengthen the balance sheet to allow them to be nimble, do the things that they wanted to do. As for U.S. manufacturing, that's a different story, right? They don't name their Foundry customers. There's a lot of question marks over Foundry. But what was so interesting is I asked Litbutan about Elon Musk. And I was like, last night on his own earnings call, Elon Musk name checked you and said, we will use Intel's 14A process, which on paper would be the first time anyone said that they'll use Intel's 14A process.

19:56And he declined to say anything about that. He was like, it's up to the customers to decide if they want to talk about that. We don't comment, put that to one side. But what he said was, and what Dave Zinsa said is, they think they'll get more out of working with Elon Musk than Elon Musk and his TerraFab project will get out of Intel. In other words, Elon's really good at stuff, process, eliminating barriers and, you know, inefficiency. And that was their answer. We think we're going to really benefit from being in this partnership with Elon Musk. He's really good at that. And I thought that was interesting.

20:27That's fascinating. Like you wonder about that relationship, right? Where it goes, certainly from here. 20 seconds, top of mind. when you listen for the call with analysts. That when he declined to comment to me about the implications of a project with TerraFab, he might answer it in more detail on the call, the dollar signs part of it at least. All right. Ed Lovell is going to stick around. Of course, he's the co-host of Bloomberg Tech on Bloomberg Television. This is the Bloomberg Business Week Daily Podcast. Listen live each weekday starting at 2 p.m. Eastern on Apple CarPlay and Android Auto with the Bloomberg Business app.

21:01You can also listen live on Amazon Alexa from our flagship New York station. Just say Alexa. Play Bloomberg 1130. We want to bring in the head of macro at the active investment manager operating across Europe, Asia, and North America, Lombard ODA Investment. Florian Elpo back with us, joining us today from Geneva, where it's late into the evening after 8 o 'clock. So we appreciate you taking the time. Florian, the headline that we got that moved markets here in the U.S. and moved oil, too, was about Tehran activating its defense systems and explosions being heard. This is coming from Tehran, we should note, and from Newswire in Tehran.

21:39But I'm curious from you about the macroeconomic backdrop of a war that doesn't seem to where the ceasefire is holding, at least right now. True. Hi, Tim. I'm Carol. Thanks for having me again. And I think it's important to start from the big disagreements, which we can see from markets at the moment. The oil market is saying risk when the equity market is saying risk on and go with the flow. So there's this disagreement going on. The crisis we're confronted in the Strait of Hormuz has this particularity that the longer it lasts, the higher the leverage, basically, uranium have on the U.S., and that leverage is called inflation, meaning it's not war itself, it's just a negative impact of this overall situation.

22:30So, our own estimates are very simple. What you're saying is that if you stay where we are at the moment for a period of three months, you're supposed to be eating about, let's say, 5 % to 15 % of your earnings growth, which is not huge, but still significant enough to let investors rethink their exposure to the market at this point in time in the here and now. Say that again. You said eating 5 % of what? I'm sorry, just if you could reiterate that. No worries. 5 % to 10 % of earnings growth, which is pretty much what's animating market at the moment, right? It was all about the earnings season until now.

23:12And this earnings season was coming with the good news of expanding earnings and strong earnings growth. And that was the best moment for the stock market to rally on the back of that. Now, well, basically, we're still confronted with the temptation of taking profits because this inflation shock creates potentially a negative earnings shock. You know, Florian, something we talked about yesterday. I'm so glad you're going there. Right. This new normal that our team wrote about Bloomberg Economics, but basically no peace, no war. the new normal in the relationship between the United States and Iran, is that what we're moving towards in your view?

Read the full transcript

23:51And is that going to be stable enough for investors, for CEOs, for heads of institutions and organizations to make decisions and move forward, and for economic, global economic growth? It's a very broad question. I'm going to answer from the investment perspective, basically. I think this new normal makes a very strong difference between stocks which have a business model which is cyclical and stocks which have a business model which will monetize in a few years with a longer-term investment horizon. Of course, when I'm saying that, I'm opposing value to growth. I'm opposing Europe to U.S. essentially.

24:34And with the emerging world in the middle of this situation. So this new status quo basically is a call for investors to rethink the ways they access equity markets. And maybe growth is exactly the place where you want to be at this point in time. Because growth is the kind of style that looks through short to medium term issues. which is pretty much what we're confronted with. But growth everywhere or just growth in the U.S.? Because one thing that we've spent a lot of time, we have spent a lot of time talking about is the different way this energy shock is being dealt with by U.S. companies versus by companies in Asia, for example, by companies in Europe, for example.

25:13So what's your view there? Intuitive call, of course, is diversify. The one thing I would look at is what's called PEG, the price earning to earnings growth ratio, so that to assess whether the valuation of your stocks is still outpaced by the growth rate of your earnings. And that's pretty much what's happening in the U.S. at the moment. That's why the S &P those days is on a roll, because basically the earnings growth we're getting from this Q1 season is showing such a growth rate, a surprisingly high growth rate, that it outpays the expensiveness of the overall index. That expensiveness is weaker in the emerging world, but still attractive.

25:55So let's say a combination between the two is potentially one way to say through those waters. So, Florian, the AI revolution is a revolution, in your view, that needs to be treated as such. And I'm curious what those are your words, what that means. What do you mean treated? And I do also wonder, does that revolution continue even if this war continues or some kind of stalemate, uneasy stalemate continues between the U.S. and Iran? Of course, we're confronted with the technical revolution. And we've been there before. Simply the one technological revolutions we've seen in the past have come with a slow adoption rate until the Internet revolution.

26:38So basically, if you go back into the 19th century and you look at the performance of U.S. equities during the railway building, the electrification of the United States, the decades of that change was actually coming with negative stock returns, which is not good news, right? Actually, like a century ago, investors were fearing technological change. Now we're embracing it. And the difference between these two situations is adoption. The adoption rate of the current revolution is actually quite fast. It's quite fast for a reason, because, let's say, our demography calls for that change. We have a slowing growth of our population globally, and that slowing growth is actually one of the remedies, is the tech change we're currently experiencing.

27:25All I do, all I hope is that artificial intelligence does shopping, because my understanding is the consumer is pretty important to certainly the U.S. economy. All right, we got to leave it there. Florian, thank you so much. Florian Ielpo, he's the head of macro at Lombard ODA Investment. Stay with us. More from Bloomberg Business Week Daily coming up after this.

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30:45Peace of mind starts with knowing the truth. MyPolicyAdvocate.com. You're listening to the Bloomberg Business Week Daily Podcast. Catch us live weekday afternoons from 2 to 5 p.m. Eastern. Listen on Apple CarPlay and Android Auto with the Bloomberg Business App. Or watch us live on YouTube. Hey, Southwest Airlines declined to update its full-year profit guidance. U.S. carriers are contending with this soaring fuel prices amid that protracted war in the Middle East. American Airlines also lowered its full-year earnings target. It said it may end 2026 with a loss. And also our Bloomberg team exclusively reporting that Alaska and American are pursuing a potential revenue sharing agreement and other strategic partnerships.

31:27Shares of Southwest are lower. American are higher. There's a lot to get to. And so the Spirit Airlines, too, right? Oh, yeah. That's a big one. All right. So let's see what George Ferguson has to say. Glad that we could get him back. He's Bloomberg Intelligence, senior aerospace defense and airlines analyst out there in BI headquarters in Princeton, New Jersey. Not quite sure where to begin. Southwest important. Tell us about that one. Let's go there because we definitely have seen the stock move. Yeah, I think it's I think it's very important. Right. So Southwest is transitioning to a full service carrier kind of model.

32:03We saw, I think, nice revenue growth per seat revenue growth out of the carrier. So it seems like that turnaround is effective. It's working. You know, I think there and I think, look, as all the carriers in the marketplace, I think the ones that have the best opportunity to make a lot of money from loyalty, which is super important in this current market, are the big three full service and Southwest now the big four full service. Right. So Southwest, United, American and Delta. So I thought it was a I thought it was a good result from them. Everyone's got their own sort of thought on whether or not to provide guidance for the year, how to provide it.

32:46United provided a range that you could have driven a 747 through. Southwest just decided not to give us an update in guidance. Did Southwest say anything about the change in the way it seats customers and how customers are reacting to that, George? Because that was a big issue. It did. I mean, the CEO kind of called out the naysayers on it and said, you know, the revenue growth or the revenue per seat growth they're seeing and the profitability they're seeing is a rebuttal of that. And I agree. Look, I think everybody grits us a bit when things change. We all like things to be the same every morning.

33:23It helps us understand things better. Even I like that every so often. But, you know, I think the customer base had to get used to the idea that Southwest wasn't going to give away bags for free and the seating plan wasn't going to stay the same. You were going to have to sign up for the credit card in order to get some of those perks. And now Southwest gets to sell more of those miles to the credit card company. And that's kind of the current model that works the best right now in airlines. It is the current model that works the best in airlines. All about increasing that revenue per existing core passenger.

33:56It's all about that. You got it. You got it. Okay, good for us, right? Hey, I want to go right over to Spirit Aviation. Man, the conversations we're having in the newsroom, I'm a believer in capitalism. What is your take on the government intervening here or possibly intervening here? Yeah, I'm a little surprised here, right? So Spirit, I don't see as sort of a systemically important airline to the U.S. market. It was already having problems before fuel spiked. We kind of thought it was really at risk of surviving before that. We thought it was a lot of risk of surviving after the fuel spike. So I don't understand why the government thinks they're that important.

34:40I agree that you never like to see people lose jobs. But again, in this case, it feels like the basic economy world had too much capacity, had too many competitors. And this was the beginning of fixing that problem. I think more capacity still had to come out. And I think what happens is when the government steps in like this, it slows the process of the market fixing that. And look, it hurts the other participants, right? It lowers returns for the other participants. And that's not always good either. Well, why should Spirit get a bailout if it does? If it does. And we talked about the news, But maybe JetBlue, if JetBlue were to face a similar situation, should it get that?

35:24You know, I mean, I think it raises a lot of questions, too, about the government picking winners and losers. Critics would argue. Agreed. Go ahead, George, please. No, no. Go ahead. I was going to say, you know, if we think about it from the perspective of the actual business, like, if the company is saved, like, you know, would there be conditions? Look, again, this is very early days. We don't have an agreement yet at this point, but would it be more effective if the company agreed to certain, you know, business changes? Like, obviously, this didn't work in the free market and that customer sent a message.

35:57Yeah, but I mean, I think that, you know, part of the process is you go in front of your creditors and you tell them how you think you can restructure the business. They're very in touch with the industry. They look at your plan. A judge looks at your plan. you decide whether or not it makes a lot of sense. And if people are willing to contribute their own money to the turnaround, then I think you start to feel pretty good that, hey, there's an opportunity here to turn this business around. Governments, I think, just aren't as good at that. They don't use as much discretion before they deploy their capital.

36:35I think we all focus a lot more when it's coming out of our wallet, our pocketbook. So So again, I think that's kind of already that's already happened. And I think the creditors that are in it are kind of done. Right. I think we've watched Spirit go through Chapter 11 twice now. And so I think folks think, look, this model might just not work. It might not have the size. It might not have the potential for a loyalty program. There may be too many seats in the low end marketplace. This this competitor may need to come out of the business. All right. So I've done a deep dive and I'm all right. Pan Am, Braniff, Trump Shuttle, TWA, Eastern, Northwest, U.S.

37:17Air, America West, Value Jet, Continental. We know what happened to Continental. People Express, AirTran, Virgin. I mean, this industry has gone through these cycles. Is this the way it's supposed to be, though, where there's a small handful, it feels like, George of carriers? I mean, it's expensive. Plans are expensive. Fuel is expensive. Or do we need to have some more competition back? I don't know that we need more competition, right? So, I mean, there's so many things you buy in life every day that have two or three primary competitors for your dollar. You know, you got Coke and Pepsi. I guess you got Intel and AMD for your chips.

37:59I don't know. You got a couple of different providers of, you know, phone sets, mobile phone sets. In the airline business, we have four full service. I guess we're counting Southwest now, right? We've got JetBlue. We've got Alaska. We've got Frontier. There's some that aren't even listed. Seven or eight. You've got a lot of competition in the airline business. And the challenge I have in the business is, I think, one, the barriers to entry are low. Airplanes are very, very financeable, right? 80 % financing you can get on a typical airplane. So you can use a lot of debt financing to do it. And I think it's very commodity, right?

38:42It's a seat to another destination. And now I think the big full service, again, are using these loyalty programs to really, you got the credit card, you're getting a couple benefits for holding a credit card, getting lounge access, you're getting the ability to check your bag for free. So they pull you into being loyal that way. But without that anchor to make you loyal, I think there's not a lot of reason to be loyal in this business. Go get the cheapest seat to Orlando. And that's the challenge. Yeah. Yeah. Well, so then it raises questions about if you're not a big four, what the opportunity is and what the option actually is.

39:19Like, how do you do that? Like you said, there's, sorry? It's harder. It's much harder. And look, I think part of the challenge here is there could be even more consolidation coming, right? Like I could see, you know, we've talked about a lot. JetBlue and Alaska potentially getting together would fill out Alaska's East Coast network. Those two brands, I think, are pretty strong brands, could bring some pretty good loyalty to it. So, you know, you could see even more consolidation as the airlines that can bring that loyalty card to bear really use it. I think what it means is the low-cost carriers have to keep pushing down on costs and provide a distinctly cheaper price point to get you on their airplane.

40:08And they have to compete just on cost in the new world if they're going to get you if they don't have a good loyalty program. Hey, last question, you know, on that in terms of consolidation, Lisa Bromowitz talking to United Airlines CEO Scott Kirby. I think the first question she was like, so what's going to happen with American Airlines? And he declined to answer. So very much sidestepping that question. Was that to you a message that maybe they are talking? They are talking. Who knows? like or that they are like what's your read on that my personal opinion is kirby was having some fun here i think that united and american would be 45 of the domestic market and that would be far too much for the administration to take if you listen to the american call from today they totally rebuffed it again and amer and remember kirby used to work at an american So everyone knows each other in that little game.

41:06And look, I think American's been a bit challenged lately, haven't been as competitive. Earnings today look pretty good out of American, reminded us that they are a competitor. They told us they'd stay in Chicago for the next 100 years. Kirby thinks he's going to kick them out. There's a little bit of a game going on between American and United. And we should say, the president even said this week that he's not wild about, you know, those two companies teaming up. Just another CEO's having fun, right? Is that what's going on? It's a little bit what I'm getting out of it because I think Kirby knows there's just no way that's going to happen.

41:38All right. Shares of American, by the way, they were up as much as 5.5 % today. Right now, a gain of about 1.3%, but we've seen the whole market kind of come down. George, thank you again. George Ferguson, Bloomberg Intelligence, senior aerospace defense and airlines analyst out there at BI headquarters in Princeton, New Jersey. This is the Bloomberg Business Week Daily Podcast, available on Apple, Spotify, and anywhere else you get your podcasts. Listen live weekday afternoons from 2 to 5 p.m. Eastern on Bloomberg.com, the iHeartRadio app, TuneIn, and the Bloomberg Business app. You can also watch us live every weekday on YouTube and always on the Bloomberg Terminal.

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The US Justice Department reclassified state-regulated marijuana as a less dangerous drug, a major shift that could increase legal cannabis sales and help a struggling industry.

The directive signed by acting Attorney General Todd Blanche moved licensed marijuana products from Schedule I — the same federal category as heroin and LSD — to the less strictly controlled Schedule III. The action stops short of fully legalizing the drug for recreational use nationwide, but it meets the demands of many advocates who have long argued for looser restrictions.

The move is likely to make operations easier for cannabis companies, including potentially gaining greater access to the banking system and reducing taxes, and bolster medical research with the drug. The US industry, which includes public firms, has been trying to revive growth in recent years after an initial surge last decade.

Shares of firms that sell marijuana products initially gained after the announcement, but then reversed course. The AdvisorShares Pure US Cannabis ETF declined as much as 15%. The drop for Curaleaf Holdings Inc., one of the largest US cannabis companies, hit 24%.

The order narrowly applied to medical use of cannabis only, rather than broadly addressing adult recreational usage, which “might also be causing some confusion,” Aaron Grey, an analyst with Alliance Global Partners, said in an interview.

Today's show features:

  • Curaleaf CEO Boris Jordan
  • Bloomberg Tech co-host Ed Ludlow on tech news roundup
  • Florian Ielpo, Head of Macro at Lombard Odier Investment on market reaction to Iran/geopolitics and inflation outlook latest
  • George Ferguson, Bloomberg Intelligence Senior Defense and Airlines Analyst on Airlines

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