Daybreak Weekend: New Home Sales, UK Prime Minister, Japan Marine Day

17 Jul 2026 · 38 min · 14 chapters

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

Bloomberg Daybreak Weekend’s global look ahead: U.S. new home sales and tech earnings; UK transition to Andy Burnham as prime minister; Japan’s Marine Day (Ocean Day) and related consumer/economic impacts; plus a sports business segment on World Cup sponsorship economics.

Guests and backgrounds

Drew Redding, U.S. Homebuilding Analyst at Bloomberg Intelligence; Bailey Lipschultz, Bloomberg News Senior Equities Reporter; Chloe Chaplin, Bloomberg UK politics reporter; Matt Bonney, Bloomberg Economics UK economist; Alice French, Bloomberg reporter in Tokyo; James Walton, Deloitte APAC Sports Business Group leader (interviewed by Heidi Stroud-Watts).

Key claims

U.S. housing remains pressured by affordability and uncertainty; mortgage-rate volatility and incentives may keep prices pressured. Burnham’s agenda centers on devolution, public control of essential services, and council-house building, but is constrained by fiscal credibility and bond markets. Marine Day boosts beach tourism and local spending despite inflation and weaker yen; ocean-health messaging is growing, including plastic concerns. World Cup sponsorship remains highly valuable despite FIFA controversies.

Notable examples

June new home sales ending the spring season; builders buying down mortgage rates and using financing incentives; Burnham’s “largest council house building drive since the post-war period”; Tokyo beach areas like Zushi and Kamakura; seafood like sashimi/kaisendon; nuclear power anxiety post-Fukushima; World Cup host-country commercialization and ROI/KPIs.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Leaders with Francine Lacqua

0:45 to 1:04

Discussion about an upcoming interview with Rafa Nadal and his experiences.

“I don't miss tennis because there was nothing else to offer.”

Bloomberg Daybreak Weekend Overview

1:04 to 1:55

Overview of the top stories and segments for the week on Bloomberg Daybreak.

“This is Bloomberg Daybreak Weekend, our global look at the top stories in the coming week from our Daybreak anchors all around the world.”

Housing Market Update

1:55 to 2:06

Introduction to the housing data segment focused on new home sales.

Analysis of New Home Sales Trends

2:06 to 8:16

In-depth analysis of new home sales, economic pressures, and market predictions.

“We begin today's program with some key housing data.”

Tech Earnings and Market Expectations

8:16 to 13:53

Discussion on tech earnings, particularly Tesla and Alphabet, and their market impact.

“Homebuilding Analyst for Bloomberg Intelligence.”

UK's New Prime Minister

14:44 to 15:19

Discussion about the challenges faced by Andy Burnham as the new UK Prime Minister.

“Up later in our program, we look to the unofficial start of beach and island hopping season in Japan.”

Burnham's Political Landscape

15:19 to 17:03

Analysis of Andy Burnham's political background and policy proposals.

“For more, let's go to London and bring in Bloomberg Daybreak Europe anchor Caroline Hepker.”

Expectations for Burnham's Policies

17:03 to 19:01

What can we expect from Burnham's approach to economic policy and growth?

“So with more on what we can expect from Burnham's first few weeks in power, we're joined by Bloomberg's UK politics reporter Chloe Chaplin and Bloomberg Economics's UK economist Matt Bonney.”

Impact of Inflation on UK Economy

19:01 to 20:39

Discussion on inflation's impact and Burnham's plans to address it.

“Chloe is also expected to be warned by senior civil servants from day one of just how difficult the outlook for the UK economy is.”

Taxation Under Burnham

20:39 to 24:46

Exploring Burnham's tax strategies and the potential challenges ahead.

“The last time I was up in Manchester meeting Andy Burnham, he was surrounded by all the business leaders and made a real point of that, of bringing local business leaders to the fore.”
Show all 14 chapters

Future of Fiscal Devolution

24:46 to 25:40

Insights into Burnham’s agenda for fiscal devolution and local governance.

“The reality is he is talking to as many people as possible about long term ideas.”

Marine Day in Japan

26:28 to 28:03

Overview of Marine Day celebrations and their significance in Japan.

“And coming up on Bloomberg Daybreak weekend, we look ahead to Marine Week in Japan.”

Marine Day's Impact on Japan's Economy

28:03 to 36:30

Explore how Marine Day influences tourism and consumer behavior in Japan amidst inflation.

“Nonetheless, it probably will have an impact on Japan's economy.”

World Cup's Economic Boost

36:30 to 40:01

Learn about the financial implications of the World Cup for host countries and sponsorship dynamics.

“So the World Cup final is Sunday, and this year the tournament gave an economic boost to host countries in North America.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00So there's a lot of noise about AI, but time's too tight for more promises. So let's talk about results. At IBM, we work with our employees to integrate technology right into the systems they need. Now, a global workforce of 300 ,000 can use AI to fill their HR questions, resolving 94 % of common questions. Not noise. Proof of how we can help companies get smarter by putting AI where it actually pays off, deep in the work that moves the business. Let's create smarter business. This week on Leaders with me, Francine Lacqua, I speak to tennis legend Rafa Nadal about how he stayed competitive despite injury.

0:38I was able to enjoy the victories probably more than if I will not have this issue. One iconic match. In my mind was, I am almost dead. And whether he misses playing. I don't miss tennis because there was nothing else to offer. Listen and watch Leaders with me, Francine Lacqua, on Bloomberg Television or wherever you get your podcasts.

1:04Bloomberg Audio Studios. Podcasts. Radio. News.

1:11This is Bloomberg Daybreak Weekend, our global look at the top stories in the coming week from our Daybreak anchors all around the world. Straight ahead on the program, we'll look ahead to some key housing data along with earnings from some of tech's biggest companies. I'm Nathan Hager in New York. I'm Caroline Hepko in London, where we're looking ahead to Andy Burnham's first few weeks as UK Prime Minister. I'm Doug Krisner, looking at how the people of Japan will reflect this week on the ocean's vital role in life and culture. That's all straight ahead on Bloomberg Daybreak Weekend on Bloomberg 1130 New York, Bloomberg 99.1 Washington, D.C., Bloomberg 92.9 Boston, DAB Digital Radio London, Sirius XM 121 and around the world on Bloomberg Radio dot com and the Bloomberg Business app.

2:04Good day to you. I'm Nathan Hager. We begin today's program with some key housing data. In the U.S., we get new home sales figures for the month of June this Friday at 10 a.m. Wall Street time. And for more on what to expect with the real estate market moving forward, we are joined by Drew Redding, U.S. Homebuilding Analyst for Bloomberg Intelligence. Great to speak with you, Drew, after we kind of saw a surprise drop in new home sales last month, what's the risk we see in another surprise this time around? The June data will really mark the end of the new home spring selling season. And, you know, it's been lackluster to say the least.

2:39You know, if we if we zoom out a little bit on a year to date basis, we're up just about two percent. And the most recent data we got, which is the highest frequency data we have on mortgage applications, shows that applications to purchase new homes were up about 2%. You know, the census data continues to be extremely volatile. But I think, you know, the bigger picture story here is that the market continues to be pressured by affordability challenges and consumer uncertainty remains elevated. There's more concerns about the outlook for the economy, the outlook for employment. So you have people on the sidelines who are saying maybe now is not the right time to make such a big purchasing decision.

3:21Yeah, it seems like there have been so many headwinds over the last few months. Like what you said, the prices are elevated. The home mortgage rates continue to be elevated as well. I mean, is there anything that you can see down the pipeline that can sort of reach an inflection point potentially for this market? Well, I think a couple of things. As it pertains to mortgage rates, I think one of the important points there is that they've just been so volatile. So it's difficult for consumers out there in the market to kind of get a grasp on what their monthly payment is going to be. And when you think about the low-end consumer in particularly, those swings in mortgage rates can have a meaningful impact on their monthly payment.

3:59So number one, I think we need to see just a little bit stability in borrowing costs would certainly help. And then on the consumer side, I think we need to see a little bit more clarity on what direction the economy is ultimately going to take. I mean, things are pretty good now, but again, there's more concerns about the economy. And now we have these geopolitical tensions that have kind of elevated uncertainty. So I think you need to get those factors under control. You know, when we look out a little further, we have new home sales, single family starts down those single digits in 2026. We think that could ultimately be the trough because what the industry really needs to do is get supply and demand in better balance.

4:40So builders have been pulling back on housing starts in an effort to work down elevated spec home inventory. And we think that'll continue through this year, which should demand pick up modestly. We think we could see a rebound in sales and starts into next year. So if we do start to see that rebound, what could that potentially mean for multifamily starts? When you're talking about a consumer that's still feeling pressured right now, you'd have to think that multifamily would be facing some pretty difficult headwinds as well. The multifamily segment has had its own challenges. But by and large, if you were to look at the for sale market versus the for rent market, just look at the affordability challenges.

5:20And, you know, we've done survey work on this and most of the industry data speaks to this as well, is that the value proposition for renting over owning is firmly in favor of renting. And that's particularly true at the lower end of the market. So, you know, we expect that to be the case in the near term with home prices continuing to rise and mortgage rates really not making, you know, gaining any meaningful ground. Well, now that we're nearing the end of the spring home buying season, do you see anything in the forecast that could point to potential price moderation in the new home market? Or is it just too soon to say?

5:55Yeah, that's a good question. I mean, prices in the new home market have been moderating. And the primary reason for that is because I think as we're all aware by now, builders have been very aggressive in their use of financing incentives. So they've been buying down the mortgage rates for the buyers coming to their markets, and that's accounted for as a reduction in the average selling price. So the fact that rates are still elevated, we think they're going to continue to keep their foot on the gas pedal in terms of their use of incentives, which will continue to put pressure on prices. At the same time, what we've started to see a little more broadly is outright base price reductions.

6:31Now, it's not something that all the builders are doing, but in a number of instances, they're finding that in order to clear that spec inventory that we talked about earlier, they're having to lower prices of the homes in their community. So it's a combination of the two. You know, I think builders are also looking for ways to simplify their products in order to meet affordability. So smaller square footage floor plans, maybe more townhouses, which tend to be lower ASP. So, you know, it's not just outright price pressure, but there's also some mix that'll be impacting prices as well. And of course, you got that new housing bill that just passed Congress in recent days.

7:07How could that potentially affect the outlook? big picture. It's important that the administration and Washington as a whole have focused some attention on housing. It's been long overdue. And I think that's a positive that the new legislation is focused on the supply side and trying to remove or reduce some of the friction in new home construction. The emphasis on zoning permitting regulation is definitely a long-term positive, but don't really see it as a needle mover in the near term. One of the things you have to consider is that a lot of the things in the bill really function as a framework for reform rather than, you know, being a direct mandate or a federal override, which means that implementation still depends on local municipalities adopting policies and processes.

7:56You know, these are things that will take a long time to work through the system. And, you know, I think ultimately the impact is going to be hard to quantify. I certainly think, as I said, it's a step in the right direction. But is it a needle mover immediately for affordability and construction? Probably not. It gives us something to think about as we get closer to those new home sales figures for June later on this week. Thank you for this, Drew. Really good to have you with us. That's Drew Redding, U.S. Homebuilding Analyst for Bloomberg Intelligence. Let's take a look now at some stocks making news in the week ahead.

8:25I'm Nathan Hager, joined by Bloomberg News Senior Equities Reporter Bailey Lipschultz on another really big week for earnings. We are right in the thick of it, Bailey. And we're going to be hearing a lot from big tech names as well, starting this Wednesday with Tesla. I guess Elon Musk wants us to think about Tesla as a tech company more than a car company, right? No, exactly. When you talk to Elon or even just look at what he posts on social media, conversations around the company, Tesla is no longer just a car company. It's the future of taxis. It's a robot company. It's increasingly, in terms of capital expenditure, an AI company and a chip-making company.

9:05So that's been kind of the big push to no longer think about Tesla just as the company that makes electric vehicles. But going into these earnings, of course, we did get some delivery numbers on the core business from Tesla, kind of a beat when it comes to their second quarter vehicle deliveries. I mean, how does that set the bar in terms of what we could here on some of those other aspects of the business you were just talking about. Yeah, no, I think that sets kind of a clear expectation for what the core business will deliver. The big question from that is, okay, what are the financial implications from strong deliveries?

9:37How does that ultimately impact the business on the top and bottom line? Again, this is a company that hasn't grown car sales as quickly as many on Wall Street would have anticipated. But the big question now shifts towards, okay, how much is the company spending on things like TerraFab, the partnership to build out chips alongside SpaceX. How is the company thinking about spending for Optimus, this robot that they've long been talking about, but haven't really delivered kind of a key update on the humanoid robot project in recent months and recent quarters? And really the big key topic of discussion on the earnings call expected to be around RoboTaxi.

10:13Also on Wednesday, we're going to hear from another company that we think of more traditionally, I think, as a tech company, one of those big MAG7 players in Google parent alphabet, of course, one of the big spenders in this big wave of AI CapEx that it seems like we've been talking about all year long. Yeah, no, I think when you look at analyst expectations, yes, we will, in the wake of earnings, talk about software. Yes, in the wake of that, we'll be talking about cloud growth, but it does come back to that CapEx number. And we saw analysts coming out from Citi saying they continue to expect all of these hyperscalers to not only deliver greater revenues, but also to spend more.

10:50And this has been a market that has been so heavily driven by these MAG7 names, these big spenders, continuing to spend and spend on AI infrastructure. So the big question will be, are they able to build out their TPUs, their kind of chip in that opportunity? Again, this is a company that plays across the entire suite of technology. And can they deliver on the upside? Because over the last two weeks, they're up about 3%, which stands out in a market that's been up one day and down the next. And certainly when you think about those TPUs, you think as well about the competition with NVIDIA and the GPUs there.

11:24Where is Alphabet in terms of that aspect of the business? They're working to build it out. It's obviously very early days. These are two technologies that are somewhat complementary. They do kind of compete, but I don't think many people would say the core business from the TPUs, the core business from Google and Alphabet is going after Jensen Huang's lunch, if you will. So the big question is, can they find kind of a niche opportunity within the TPUs? And again, can they use that to really bolster and fill out a suite of offerings? Because when you think about the debate we've been having for even just large language models and some of those frontier labs, Anthropics, obviously well ahead of OpenAI.

12:04these days, but Google has its own offering. Microsoft has its own offering. That's another corner of the market that I think people will be interested in what management says on the call. All right. And after those two major companies report Wednesday, we're going to hear from Intel on Thursday. How are we thinking the chip maker is going to fare after what we heard last week from IBM about missing out on the spending shift? Not great. I think vibes are off. Vibes The one thing I want to call out is that Taiwan Semi reported earnings that, if you talk to most investors, look pretty darn good and the stock traded down.

12:40So how high are expectations for the entire semiconductor ecosystem? You have to keep in mind, last 12 months, Intel's up 340, 350 percent. There's a high bar to clear. Yes, there's the partnerships and kind of the optimism around its relationship with the U.S. government. But we are hitting a point where we've seen so much volatility in these semiconductor names that I don't think a beaten raise is enough to drive the stock higher. And the big question will be, A, what does the buy side really want to see? And B, will they look at it and say, all right, great, maybe I want to take some chips off the table?

13:14Just because if you use Taiwan Semi as an example to look at, you can have a pretty darn good quarter, but you might be priced to perfection. So are you thinking that it's almost a foregone conclusion that we could see some profit taking following these earnings, given what you've just been talking about? Or is there a chance that we could see a little bit of a pop to the upside? You would have to see a pretty darn good quarter. They've been up the last three times after earnings beat expectations. But again, that was before a lot of this latest rally has taken place and before the company, as it is now, is a half a trillion dollar semiconductor maker.

13:47Big week in big tech. That's Bloomberg News. senior equities reporter, Bailey Lipschultz. And coming up on Bloomberg Daybreak Weekend, we'll look ahead to Andy Burnham's likely debut as the next prime minister of the UK. I'm Nathan Hager, and this is Bloomberg.

14:12Hi, I'm Barry Ritholtz, inviting you to join me for the Masters in Business podcast. Every week, we bring you conversations with the people who shape markets, investing, and business. I speak with CEOs, Nobel laureates, market innovators, and legendary investors. Whether you own stocks, bonds, real estate, commodities, even crypto, these are discussions you absolutely need to hear. Subscribe to the Masters in Business podcast on Apple, Spotify, or anywhere you listen. This is Bloomberg Daybreak Weekend, our global look ahead at the top stories for investors in the coming week. I'm Nathan Hager in New York.

14:50Up later in our program, we look to the unofficial start of beach and island hopping season in Japan. But first, the UK is preparing to usher in its seventh prime minister in 10 years. Andy Burnham, the former mayor of Greater Manchester, who's little known in the US, will have his work cut out for him. Britain's been grappling with decades long low investment, record high taxation and government debt heading toward 100 % of GDP. So how does Andy Burnham plan to turn things around? For more, let's go to London and bring in Bloomberg Daybreak Europe anchor Caroline Hepker. Nathan, third time lucky.

15:26Andy Burnham is on course to take over from Keir Starmer as the new UK Prime Minister in the coming days. He has made two previous attempts at leading the Labour Party. He has recently built his reputation as Mayor of Greater Manchester, before that an MP and minister. But his policy proposals now for national government are little known and untested. Burnham and his key advisors have talked about devolving power and creating economic growth across the whole of the UK. The 56-year-old has promised to make Britain resilient, confident and principled. with a number 10 in the north, growth in every postcode and room for manoeuvre on tax and spending.

16:10But it looks a daunting task. Bank of England Governor Andrew Bailey issued a veiled warning in a speech to the City of London at Mansion House that Britain's long-term growth rate has more than halved since the 2008 financial crisis. And what's more, Burnham's advisers are reported to be divided over his choice for Chancellor. The likely outgoing finance minister, Rachel Reeves, says that the next government must combine ambitious reform with economic credibility. This government has shown that change, indeed radical change, is possible. Governments can achieve that change only when they combine radicalism with credibility.

16:50That hard-won credibility must be sustained if this work of radical change is to continue. That was Rachel Reeves making what may be her last major speech as Chancellor to business and finance leaders in the City of London. So with more on what we can expect from Burnham's first few weeks in power, we're joined by Bloomberg's UK politics reporter Chloe Chaplin and Bloomberg Economics's UK economist Matt Bonney. Matt can I start with you in terms of the policy platform I mean Burnham talked about a 10-year plan reminiscent in many ways of Keir Starmer's decade of renewal and even actually of previous past conservative leaders like Boris Johnson and Theresa May does Burnham really have that time what do we think are the pillars of his policy outline in as far as we know what they are right now?

17:40So the policy platform is still very much evolving. I think that's reflected in the fact that who will be chancellor is up in the air and that will be an important signal of the direction that policy is heading. We can get a sense of the broad contours of Burnham's policy platform based on his track record in Manchester, based on his recent speech. So some of the key things he's highlighted is greater devolution. So this means moving power out of Westminster to the regions. There's also increasing public control of essential services and finally more home building. So Burnham has committed to embarking on the largest council house building drive since the post-war period.

18:21So whether or not he can deliver on these packages is another kind of question. The other thing to flag is that these are all long-term ambitions. Yes. Burnham will be acutely aware there is a general election due by 2029. And those kinds of long-term growth initiatives do little for short-term political capital. So, we think it's quite likely he'll be looking to institute some kind of cost of living relief in his first budget. This will be to help directly bring down inflation. How that will be funded is another question. I mean, we know that purse strings are tight, so to speak, and bond markets will be watching closely.

19:00So it's likely they'll seek to raise taxes of some description in order to fund that. Chloe is also expected to be warned by senior civil servants from day one of just how difficult the outlook for the UK economy is. This probably won't be news to anybody in the country about how difficult this outlook is. What does growth and inflation look like? What might Burnham and his team be warned of? Yeah, so this feeds into the cost of living issue. we've written a story saying that treasury officials will be warning burnham that actually inflation is is likely to tick up to 3.2 percent there is still a great deal of uncertainty about oil prices obviously the conflict in the middle east is very much a live issue we don't know what's going to happen with that in in the coming weeks but that pressure of inflation only exacerbates the existing cost of living challenges that many families households and businesses are dealing with.

19:58Burnham has been explicit that he wants to reduce the cost of energy for households and small businesses. That is only going to become more expensive if energy prices are going up. At the same time, economic growth has been a key pillar of Rachel Reeves' priorities as Chancellor. And the little we do understand about Burnham's policy platform, he's really relied on private investment and economic growth in his success in Manchester. So there has been talk of things like capital gains tax to raise money. These kind of policies will have a really detrimental impact on economic growth. So he has to be very careful.

20:33He's operating within very slim margins, much like his predecessor, Keir Starmer, has been. Yeah. The last time I was up in Manchester meeting Andy Burnham, he was surrounded by all the business leaders and made a real point of that, of bringing local business leaders to the fore. That was the time of HS2, of course. Thinking about Manchesterism, Matt, you've done quite an excellent deep dive into whether Manchesterism can actually be morphed onto the whole nationwide picture here in the UK, whether it can be used as a tool really to deliver growth across the UK. Yes, so we know that during Andy Burnham's tenure as Mayor of Greater Manchester, the region has gone through a period of extraordinary economic growth and And there's a question as to how much of that is a result of transformative leadership or pre-existing momentum.

21:31So Burnham really benefited from decades of re-generation of the city centre before he came into power. There was an existing arrangement of devolution that was put into place shortly before he came in. So there's a number of factors there that gave him some tailwinds as he stepped into power. and that's going to be a very different situation than what he steps into as prime minister with a kind of economy that is is struggling along grappling with a number of headwinds not the least obviously the u.s iran war and the cost of living challenges that we've been speaking about the other challenge to consider is often we see prime ministers come in with big ambitions about how they will transform policy and they are quite rapidly tempered by the realities of office the realities of the constraints of fiscal policy they are obviously very conscious of bond markets and how much they're willing to test bond markets will probably be an important consideration in how far they can really push policy.

22:31Yeah we're certainly thinking about the 49 days that Prime Minister Liz Truss lasted because of that very issue. Just give me a few pointers though on the thing that has got so much attention and you know is always hotly debated and this is taxes, which taxes might go up, how much they might go up by. Again, Matt, you've been looking at this in detail and some of them are more novel and quite radical. So it's important to say up top that Burnham has committed to Labour's manifesto commitments on tax. So that rules out any of the big levers. So income tax, national insurance, VAT, corporation tax.

23:10So that does leave him with a narrower set of options. We think, as was mentioned earlier, capital gain tax is one quite likely candidate. The challenge with this kind of tax is that it applies to a narrower base and is also more susceptible to behavioural responses. So, if people know capital gains tax is going up, maybe they're going to rush to sell their house before that, or they're going to delay selling their house once it comes into place. So, essentially what this means is that there's greater uncertainty about what revenues you will yield from this kind of metric. So there's a bit of a risk that they raise this tax in order to fund more spending and then fail to receive the revenues they expect and then are left scrambling to try and find the money.

23:51Yeah. Chloe, what's your view on this? I mean, we know obviously some of Burnham's key advisors like the former Goldman Sachs chief economist, Jim O 'Neill, advising on tax policy. And again, it's this idea about how radical it's going to be, how fast. Yeah, Jim O 'Neill was one of the authors of a report recently looking into really quite a radical overhaul of the tax system. These are proposals along the lines of scrapping and replacing income tax and national insurance. We also know that another policy area that Burnham has been advised on by some on the more kind of, I suppose you would call them progressive side, is a replacement of council tax.

24:32People have talked for a long time about simplifying it, but this would be totally replacing it with a form of land tax. Now, these are the kind of radical policies that Burnham supporters in the Labour Party really like him for because he is seen as someone with ambition and vision. The reality is he is talking to as many people as possible about long term ideas. I don't think many of these are going to be translating into the next two to three years of his policy plan. I think we're looking more at tweaks to the existing tax system. He said he wants to offer some relief on business rates for kind of high street businesses.

25:07And another thing that I think, you know, we should be looking closely at is this idea of fiscal devolution, which does fit into his pro devolution agenda to give local leaders more power about generating and spending their own income. This is something that's already been worked on under Rachel Reeves. So the policy is kind of halfway there. And I can't see it being anything Burnham would want to row back on, given he's explicitly said multiple times that local leaders should have more power over how they make money and what that money is spent on. And that's the kind of thing I think we should be looking closely at for the near term changes, if you like.

Read the full transcript

25:44Okay, something then for us to think about the next few days and weeks as we see a new Labour team coming in to number 10 and number 11 Downing Street. And of course, we'll expect an autumn budget. There's also the Labour Party conference that takes place in September. So we're in another period of big changes. Chloe, thank you so much for being with us. Chloe Chaplin and Matt Bunney, really appreciate your thoughts with Andy Burnham. expected to enter Downing Street on the 20th of July. We will have full coverage on what to expect for his first few weeks and months in power across all Bloomberg platforms.

26:20I'm Caroline Hepker here in London. You can catch us every weekday morning for Bloomberg Daybreak Europe beginning at 6am in London. That's 1am on Wall Street. Nathan. Thanks, Caroline. And coming up on Bloomberg Daybreak weekend, we look ahead to Marine Week in Japan. I'm Nathan Hager and this is Bloomberg.

27:04We'll see you next time. during the day. Subscribe to the Bloomberg Business Week Daily Podcast on Apple, Spotify, or anywhere you listen. This is Bloomberg Daybreak Weekend, our global look ahead at the top stories for investors in the coming week. I'm Nathan Hager in New York. Japan celebrates Marine Day in the coming week. It will mark the unofficial start of beach and island hopping season. For a closer look, let's hop over to Doug Krizner, host of the Bloomberg Daybreak Asia podcast. Thanks, Nathan. This holiday is also known as Ocean Day or Sea Day. Think of it as a day of appreciation, a day when Japanese citizens are encouraged to reflect on the sea's vital role in both life and culture.

27:52Now, beyond the trips to the beach, there will also be visits to aquariums and marine parks, and there will be events focused on education and conservation. Now, Marine Day doesn't typically feature widespread commercial sales. Nonetheless, it probably will have an impact on Japan's economy. For some insights, let's bring in Bloomberg's Alice French, who joins us from our studio in Tokyo. Thank you for being here, Alice. Can you help me understand the popularity of Marine Day and the level of participation? I'm curious about any sense of nationalism that may exist. Hi. Yeah. Yeah, so, I mean, sea day is very much welcomed just because of the sheer temperature that we're feeling in Tokyo right now.

28:34It's very humid. We're sort of around the mid to high 30 degrees Celsius every day. I know that everyone around the world is experiencing this heat, but that just makes a trip to the beach look even more attractive. So, yeah, we'll see families going to the beaches. If you're living in Tokyo, areas like Zushi or Kamakura are particularly popular. Of course, that always brings a bit of a burst of activity to those more sort of rural areas outside of the big cities, which I think is welcomed. Having said that, you know, of course, we do have inflation continuing here in Japan, as in a lot of the rest of the world.

29:09A lot of people are tackling rising food costs, rising energy costs. And so we may see more people, I suppose, being a little bit more restrained with their holiday spending this year. Of course, tourists as well have a part to play. Now, I know that a lot of people try to avoid Japan in July, August, September because of the mugginess, the humidity. But Sea Day is a good excuse to kind of get out to those coastal areas. A lot of places have kind of special festivals and things like that. Now, of course, recent months, we have seen a bit of a pullback in tourists from China because we do have an ongoing diplomatic spat.

29:45And recent monthly figures have shown that those Chinese numbers continuing to fall. But the weak yen still drawing a lot of people from Europe and the US. And I think we'll probably see a lot of tourists enjoying the sea on Monday. So you mentioned the inflationary pressures, the weakness in the currency. And I'm curious about the current mood among Japanese consumers. Would you describe it as a little pessimistic right now? Yeah, I think it very much depends. And we're definitely seeing sort of a widening gap between those sort of haves and the have-nots. I would say sort of the average person, the average worker in Tokyo, for example, is definitely feeling the bite of inflation.

30:23When you go to the supermarket, you can see basic items like vegetables, eggs really rising. And it's not just the sort of items themselves. It's the packaging too, right? The plastic. Of course, we've seen rising costs of things like naphtha, that oil feedstock, as a result of the Iran conflict. Even if that does sort of calm down a little bit geopolitically wise, you know, we're still seeing supply chains affected by that. I think for months to come and people are certainly feeling that. On the other end of the spectrum though you do have those sort of more asset rich consumers. So people for example who managed to get into the equity market at the right moment were able to sort of ride that AI boom and we're actually interestingly seeing a pickup in luxury consumption among young investors.

31:06So people in their 20s and early 30s kind of starting to I suppose splash their cash that they've enjoyed from those equity gains on things like jewelry, sports cars, etc. So I think we're definitely sort of seeing that inequality broaden out. But sort of the average mood is certainly things are getting more expensive and people are trying to find more sort of budget-friendly ways to enjoy holidays like this. So I mentioned a moment ago that Marine Day doesn't typically feature widespread commercial sales. But I'm curious, does it represent a branding opportunity for domestic companies in Japan?

31:40Did they want to be associated with this day in particular and what it represents? I think so. I mean, look, Japan is very good at running with a theme, right? And certainly we might see some of those aquariums or sort of coastal related businesses capitalizing on this. I would say particularly for those local areas. So, for example, I've spent many a marine day up north in the Tohoku region. I love it up there. It's a lot cooler up there. And so a lot of those sort of local areas will be looking to sell some of their local souvenirs, whether those be suites or sort of local crafts and things like that.

32:14So I would imagine there'll be a lot of promotions linked to that for sure, especially centered around families and potentially tourists too. So what is the national conversation like in Japan when it comes to something like ocean health or even sustainability? I know that in some countries, for example, the topic of man-made climate change is a little controversial. I mean, what's the national feeling around the issue of ocean health? Yeah, this is a really good question. And we recently did a story actually about sort of Japan's attitude to plastic. Of course, we know plastic pollution in the ocean is a problem the world over.

32:49But Japan does have a particular affinity, I would say, for single-use plastic. If you go to any of the convenience stores, of course, everything, even single bananas, you can find wrapped in in plastic packaging. I think certainly among sort of the younger generations, we're seeing more and more kind of social media campaigns centered around things like ocean pollution, climate change in general. And the government, you know, has been saying they've got several targets to sort of bring down plastic use and reduce pollution, whether they will actually be met, I'm not sure. Of course, cost comes into it a lot.

33:25Plastic is very cheap. Japan is very keen on things like food hygiene. So I think it's quite a high hurdle to bring down that usage. But it's certainly something that has sort of come more into the popular discourse as a result of the Iran conflict and these rising costs for plastic and other oil products. Talk to me a little bit about some of the traditional practices that may be associated with this day, whether we're talking about fishing or seafood recipes. Is that very much a part of the consciousness here? 100 percent. I mean, a trip to the beach is the typical one, you know, take the kids to the beach, splash in the sea.

34:02I will say I found, I mean, I'm from the UK and swimming in the sea is somewhat of a kind of British tradition. Even when it's freezing, people will go in the sea. I think Japanese people perhaps are slightly less willing to get into freezing cold waters. But when it's warm, you will definitely see people swimming, fishing, of course. And yes, eating seafood. I mean, Japan has, in my opinion, some of the best seafood in the world. Of course, you can find fantastic sashimi kaisendon these kind of raw seafood bowls are going to be definitely consumed on monday i would imagine um and anything to do with water really is is definitely a big part of this day so as i'm listening to you and talking about being along the seaside and encountering very warm weather i'm wondering about the prevalence air conditioning and the extent to which there is adequate power right now you know for some reason i just kind of thought of fukushima and what that really kind of brought to the forefront in terms of the awareness about, you know, kind of harming the environment and basically the role that the sea plays in the life of people in Japan.

35:03100%. I mean, with the air con, look, I just spent two weeks back at home in the UK with no air con and it was very tough. So I'm very happy to be back in Japan where we do have plentiful air con and Japan makes some of the best air con units in the world. But of course, yes, that does mean there's huge need for power And especially as we've seen oil prices, energy prices rising in recent months that has sort of come into focus a lot more. I mean, you bring up Fukushima there. Of course, it really highlighted the risks of nuclear power. Of course, a lot of nuclear power plants are located in coastal areas.

35:38And like you say that, you know, there was a huge impact on on the environment, not only sort of wild sea life, but also farmers in the region that I think many are still kind of putting their businesses and their lives back together even more than 10 years on. Having said that, the Takahichi government is focusing on nuclear energy as one of one of their policies. They want to kind of get more power plants back up and running. We've seen nuclear power related stocks, for example, in the market really benefiting in recent months since she's come to power. I think there's definitely this sense that Japan wants to sort of become more self-reliant when it comes to energy.

36:12and so they are trying to bring more of those power plants back online in a safe way that sort of, you know, that works for the national feeling around nuclear power, which of course there is still a little bit anxiety after what happened in Fukushima. No doubt about that. Alice, thank you so very much. We'll leave it there. Bloomberg's Alice French in Tokyo. So the World Cup final is Sunday, and this year the tournament gave an economic boost to host countries in North America. the APAC Sports Business Group leader for Deloitte is James Walton, and he spoke with Bloomberg's Heidi Stroud-Watts.

36:48James, you know, I was just seeing a little bit earlier, there was a real interviewing people that had made a trip and an adventure out of going to the World Cup, and it feels like money is no object for some of these people that have gone along for the ride, right? What is it about this event in particular that drives this revenue? because I do want to know why it's become even more lucrative than before. So I think there's a couple of things. One is from a fan point of view. Most of us grew up watching a World Cup when we were younger and the opportunity to actually attend, you know, whether it's on your own doorstep or whether it's in an exotic location somewhere, the opportunity to actually attend a World Cup, say I was there, see all the action in the flesh, really is a bucket list for many football fans.

37:34That's from the fans' point of view. But from the overall point of view, you know, having a World Cup in a country like the U.S., which is clearly one of the best countries when it comes to activating sponsorships from a sporting point of view and from a financial point of view, this has undoubtedly been a success as you just set out. Do you think then in that respect this is going to weigh into how future host countries are chosen? Well, I think FIFA has been having a few issues with that over the last couple of years because there's been some locations, and we look at the recent World Cup in Qatar, the upcoming World Cup in Saudi in a few years' time, where it's pretty clear that money is in the basis of why that opportunity is taking part.

38:14At the same time, you have some perhaps established nations that have been bidding for World Cups on the basis of, you know, we are an established football nation that have not had the opportunity to do so. And it's pretty clear that FIFA's message now is that every World Cup needs to be bigger and better than the last. And what they're looking for from host nations is how are you going to help them to commercialize and help them to expand the appeal of the game. Myriad grievances and controversies when it comes to FIFA, not just with this World Cup, but previous iterations as well, right? Does that have an impact on sponsorships?

38:46It doesn't seem to damage the broader brand of the sport at all. I think over the last couple of years, and this goes back even before Infantino's time, even back to Sepp Blatter's time, there was various accusations leveled at FIFA, particularly around the process of how the World Cup was awarded. The Russia edition in 2018, the Qatar edition in 2022 were particularly under the spotlight. And at various times there have been sponsors that have said that they will be reducing their sponsorship or withdrawing from sponsorship. But at the end of the day, there is no other event that compares to the World Cup in terms of the opportunity that sponsorship presents.

39:22The Olympics is not at the same table. The Super Bowl is there, but the Super Bowl is primarily obviously a U.S.-focused event. So it is such an opportunity for sponsors that are willing to put their money there. And we have seen that sometimes money talks and those decisions around whether or not to continue with sponsorship have been very much based on the ROI and the KPIs being met, perhaps sometimes rather than whether or not they truly felt ethically that this was the right direction. That's Deloitte's APAC Sports Business Group leader, James Walton, speaking with Bloomberg's Heidi Stroud-Watts.

39:54I'm Doug Krisner. You can catch us weekdays for the Daybreak Asia podcast. It's available wherever you get your podcast. Nathan? Thanks, Doug. And that does it for this edition of Bloomberg Daybreak Weekend. Join us again Monday morning at 5 a.m. Wall Street. Time for the latest on markets overseas and the news you need to start your day. I'm Nathan Hager. Stay with us. Top stories and global business headlines are coming up right now.

40:46We'll see you next time. Why spend all day watching tickers scroll across your screen? Subscribe to Stock Movers today on Apple, Spotify, or anywhere else you listen.

From the publisher

Bloomberg Daybreak Weekend with Host Nathan Hager take a look at some of the stories we'll be tracking in the coming week.

  • In the US – a look ahead to new home sales data with a focus on three stocks for the week ahead.
  • In the UK – a look ahead to the UK preparing to usher in its 7th Prime Minister in 10 years.
  • In Asia – a look ahead to Japan Marine Day.

See omnystudio.com/listener for privacy information.

More from Bloomberg Daybreak: US Edition

All 448 episodes
Daybreak Weekend: New Home Sales, UK Prime Minister, Japan Marine DayBloomberg Daybreak: US Edition · 38 min
Listen in VO