Musk vs Altlman & Taylor Swift Trademarks

7 May 2026 · 37 min · 16 chapters

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In short

A Bloomberg Law episode covering (1) the California trial between Elon Musk and OpenAI over OpenAI’s nonprofit-to-for-profit conversion, and (2) Taylor Swift’s trademark filings aimed at combating AI deepfakes.

Guests

Madeline Meckleberg, Bloomberg legal reporter covering the OpenAI trial; Cynthia Katz, music partner at Fox Rothschild discussing Swift’s trademark strategy.

Key claims

Musk argues OpenAI leaders “stole a charity” by converting the nonprofit to a for-profit, abandoning “AI for good,” and he frames AI safety as an existential risk (though the judge limits this). OpenAI/Microsoft argue Musk is trying to undercut competition with XAI and that their actions were above board. Swift’s team seeks trademark protection for specific audio clips (“Hey, it’s Taylor…”) and a stage image to add leverage against deepfakes.

Notable examples

Musk’s “AI will kill us”/Terminator-like warnings; judge reprimanding both sides for social media; Musk resisting yes/no on whether he invested $1B (he says he gave $38M total); Brockman’s journal line “financially, what will take me to $1 billion?”; Swift’s trademarks following AI misuse including a 2024 fake Trump post.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Musk vs Altman Trial Overview

1:49 to 2:10

An overview of the high-stakes trial between Elon Musk and Sam Altman.

“Elon Musk is facing off against Sam Altman at a high-stakes trial that could determine the future of OpenAI.”

Claims and Counterclaims in Court

2:10 to 2:52

Musk's allegations against OpenAI and Altman's defense strategy.

“Musk claims that Altman and other leaders at OpenAI enriched themselves by abandoning its altruistic principles and converting it from a full non-profit research organization to a for-profit company.”

Witnesses and Opening Statements

2:52 to 3:16

The role of witnesses and the key points from opening statements in the trial.

“I think it's low, but there's some chance.”

Details of Musk's Testimony

3:16 to 4:30

Musk's testimony about his relationship with OpenAI and its evolution.

“So, Madeline, even before the opening statements in the trial, the judge took Musk and Altman to task for some social media posts.”

Musk's Perspective on Nonprofit vs For-Profit

4:30 to 5:24

Musk's views on the transition of OpenAI from nonprofit to for-profit.

“The opening statements are the first chance for the parties to tell their story to the jury.”

AI Safety and Musk's Concerns

5:24 to 7:58

Discussion on AI safety and Musk's existential concerns during the trial.

“We saw some email exchanges talking about how much money Elon Musk contributed to the foundation, kind of showing that he was a major party in starting this from the beginning.”

Musk's Cross-Examination Tactics

7:58 to 11:24

Analysis of Musk's behavior and responses during cross-examination.

“the line when they decided to convert the nonprofit to a for-profit.”

Trial Overview and Key Players

14:02 to 14:18

Learn about the ongoing trial's significance and main figures involved.

“Plus one conversation on the day's biggest developments, all in just 15 minutes.”

Musk's Testimony Highlights

14:18 to 16:56

Explore the key moments and implications of Musk's courtroom performance.

“The high-stakes trial in California that could determine the future of OpenAI is in its second week.”

Judge's Role and Control in Court

16:56 to 19:06

Understand the judge's authority and management style during the trial.

“On the whole, how do you think his testimony went?”
Show all 16 chapters

Potential Outcomes and Stakes of the Trial

19:06 to 21:39

Discuss the potential consequences and stakes if Musk wins the case.

“That's honestly kind of an understatement.”

Greg Brockman's Testimony Insights

21:39 to 26:25

Analyze Brockman's testimony and its implications on Musk's claims.

“And is OpenAI looking to go public this year?”

Taylor Swift's Legal Move Against AI

26:42 to 28:00

Discover Taylor Swift's efforts to protect her likeness and voice from AI misuse.

“On June 10th, Bloomberg Invest is back in Hong Kong.”

Trademarking Celebrity Voices

28:02 to 29:28

Discussion on the complexities of trademarking celebrity voices and phrases, focusing on Taylor Swift.

“Hey, it's Taylor Swift, and you can listen to my new album, The Life of a Showgirl, on demand on Amazon Music Unlimited.”

Challenges in Trademark Registration

29:28 to 33:19

Exploration of the challenges Taylor Swift may face in trademarking her phrases and images.

“I want to know that I can count on the quality behind that product because that logo tells me something.”

The Impact of Trademark on Celebrity Rights

33:19 to 37:19

Examines how trademarks can affect a celebrity's rights, particularly regarding deep fakes.

“You know, if this is something that naturally would be expanded upon, But it's going to be limited to the mark, to the specific phrase that she is registering.”
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Transcript

Automatic transcript. May contain errors.

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1:17For more than 75 years, Cincinnati Insurance has helped individuals and businesses navigate tough moments with expertise, personal attention, and independent agents who focus on relationships, not transactions. The Cincinnati Insurance Companies. Let them make your bad day better. Find an agent at CINFIN.com. This is Bloomberg Law with June Grosso from Bloomberg Radio. Elon Musk is facing off against Sam Altman at a high-stakes trial that could determine the future of OpenAI. The California trial is the culmination of years of animosity in public feuding over the startup they founded together more than a decade ago, before their relationship soured.

2:10Musk claims that Altman and other leaders at OpenAI enriched themselves by abandoning its altruistic principles and converting it from a full non-profit research organization to a for-profit company. While Altman and OpenAI are accusing Musk of harassment and say the real goal of his lawsuit is to undercut competition with his own startup, XAI. The first witness was Musk himself. He tried to portray the stakes in the case as existential, saying he wanted to prevent a Terminator-like situation and basically repeating a warning he gave years ago. There is some chance that above zero that AI will kill us.

2:54I think it's low, but there's some chance. The stakes in the trial are incredibly high and maybe even existential for open AI because Musk is asking the court to unwind its for-profit conversion that was just completed in October. Joining me is Bloomberg legal reporter Madeline Meckleberg, who's covering the trial. So, Madeline, even before the opening statements in the trial, the judge took Musk and Altman to task for some social media posts. So, just ahead of trial, if you were online on X, You saw a lot of posts coming from Musk and his account talking about, quote, Scam Altman, his nickname that he has for Sam Altman, and seemingly promoting social media posts that included a New Yorker article about Sam Altman and his conduct on the board of OpenAI.

3:50and OpenAI also was posting things on social media. They have a running blog post where they kind of provide updates on the status of the Elon Musk situation, I think is what they call it. And when they got to court first thing on Monday before they talked about anything else with the trial, the judge basically reprimanded both sides and said, you need to, I think she said the words, control your propensity to use social media. And she warned them that it may be making things worse outside the courtroom. And she had Elon Musk come up and stand in front of her as she gave this warning. And he agreed that he would not post anything or at least limit his posting about the case.

4:30The opening statements are the first chance for the parties to tell their story to the jury. Give us the high points of the openings. So we heard opening statements from the three main parties in this case being Elon Musk, OpenAI, and then Microsoft. Elon Musk, I think we've heard his argument by now, but basically he's alleging that Sam Altman and Greg Brockman, essentially, he keeps saying the words, stole a charity. He says that they enriched themselves by converting this nonprofit entity into a for-profit company and in doing so, abandoned the mission that they had at the beginning, which was creating AI for good.

5:13And during opening statements, We heard a lot from them about Sam Altman and Greg Brockman's removal from OpenAI's board in kind of the 2022-23 era and about how there was a lack of trust from them, from people at OpenAI. We saw some email exchanges talking about how much money Elon Musk contributed to the foundation, kind of showing that he was a major party in starting this from the beginning. And then OpenAI's attorneys got up and they tried to paint a different picture, of course, of the situation. They showed emails where Elon Musk was trying to get control of OpenAI when they were discussing forming a for-profit entity back in the day when he was still affiliated with the organization.

5:58and their attorney basically was trying to paint this case as a really simple one where Musk was a disgruntled former employee of OpenAI who was upset that they didn't want to go with his vision of the company. He left, formed a competitor, and now he's turning around trying to undercut OpenAI and harm one of his competitors in the AI space and his former company that he helped found. And then, of course, there's also the Microsoft element of this. They tend to come in after the fact, but they are a key player in the lawsuit. And that's because Musk has accused them of essentially aiding and abetting this theft that he describes of a charity.

6:37And so we heard from Microsoft talking about their investments that they made in OpenAI, why they decided to make those investments. And everything we're hearing from them over and over is pretty consistent. Their actions were above board. They have no part in anything that they say may or may not have been happening. And Musk was the first witness? Yes, Musk was the first witness called to the stand. And he spent about three days testifying, answering questions from his own attorneys, and then a little more heated questions from OpenAI's attorneys. So let's talk about the direct testimony first, the easy testimony when your lawyer questions you.

7:12What was the main point he was trying to get across on direct? So I think the main point that Elon Musk was trying to make is, and I keep saying this because he kept saying it on the stand, is it's not okay to steal a charity. We heard him say that over and over again in response to many questions. And it's really interesting across all of the testimony that we've heard so far, everyone kind of describes these early days when Musk was still at OpenAI really similarly. And they all kind of agree that there was discussion about the need for more funding to support their research and the need to maybe pursue some kind of for-profit component.

7:49And Musk said during his testimony that he had no problem with creating a for-profit company to support a nonprofit, but he felt things crossed the line when they decided to convert the nonprofit to a for-profit. And he described this situation as three phases of disillusionment with OpenAI. And it kind of started with him being happy, pleased with the mission. Then he started to get concerned that they were moving in a direction that he didn't agree with. This was around 2017, 2018, when he did ultimately leave the board. And then he said phase three kind of started in around 22, when he was convinced that they did, in fact, steal a charity.

8:30And so we heard from him a lot about that, about his support of OpenAI. He says it wouldn't have existed without him. And in the beginning, he came up with the name, he brought his guidance, his leadership, his vision, and most importantly, his money. He was trying to portray the stakes of the case as existential, saying several times that AI could, quote, kill us all if it's not developed safely. And the judge eventually told him to stop repeating that phrase. That's right. So this idea of AI safety is a big one. That's another part of Musk's case and his argument for why he's so concerned about this decision to turn OpenAI into a for-profit company.

9:10And he said that we need somebody responsible, leading AI. There's all these private companies whose interests are motivated by profit and investors. And that's why he wanted a nonprofit in this space. And they had an expert that they called to testify for Musk's case, who was going to talk about the threats of AI. And that includes this existential threat that Musk describes of AI someday being smarter than humans and leading to our demise, essentially. And the judge did reprimand them and say, you know, this case is not about AI safety. I don't want to hear about this anymore because Musk kept saying he was trying to prevent a Terminator situation, talking about the movie franchise.

9:55She said, that's not what this case is about. It's not about AI safety. And so that expert's testimony was cut quite short, I think, as a result of that. And we have not heard that line from Musk since then. If Musk testified to being so concerned about for-profit AI companies, was he questioned about starting his own AI company, AIX, where there have been many complaints about its Grok chat box for having harmful and sexualized images? That was a big subject of his cross-examination. And that's, okay, if you were so worried about this, why did you start another for-profit? Why didn't you start a nonprofit when you decided to start XAI?

10:37And I don't think we got a super clear answer from Musk on that decision. He kept saying, you know, as I've said, I have no problem with a for-profit. The problem is if you have a nonprofit and turn it into a for-profit. But, you know, that's of course getting at the details of this case, but not entirely answering this question of why he decided to do that versus starting a nonprofit. And I think at one point he said, why would I do that? I already started a nonprofit and it was OpenAI and they stole it. And so I think Musk's own company is a really key part of the OpenAI case because exactly as you said, he's still a player in this space.

11:14He's pursuing something that he said and acknowledged during testimony that it is a safety risk, But it also puts him at a competitor level with OpenAI. And so it adds this whole other component to the case. Musk has testified many times. But on cross, it seems like he's not following the basic rules of being cross-examined, that he's always trying to take over and one-up the lawyer who's questioning him. For example, here. So he's on the stand and he accused OpenAI's attorney of asking a leading question. and the judge asked Musk to repeat four words after her. I'm not a lawyer. That's right.

11:55And that exchange actually went on. She said, you're not a lawyer, are you? And he says, no, I'm not a lawyer. And she says, you didn't take any classes on evidentiary law, did you? And he said, well, actually, I took law 101. And she said, OK, well, still, OK, you're not a lawyer. Stop. Definitely fair to characterize him that way. I think obviously on direct exam, he has a lot more freedom to tell his side of the story. But on cross, he became visibly irritated with the attorney for OpenAI. He kept telling him his questions weren't fair. And lawyers love to say, answer the question that I'm asking you.

12:30You're not answering my question. It's a yes or no. It's a simple question. And Musk replied often that your questions aren't simple. They need context. They need explanation. And so it was a pretty interesting cross-exam where you have this lawyer trying to get something out of him. And Musk is resisting kind of at every turn. Talk about being a lawyer. At one point, he said this case will become case law and become precedent to looting every charity in America. OK, stay with me, Madeline. Coming up next on the Bloomberg Law Show, we'll continue this conversation about the OpenAI trial. There was one question that seemed easy to give a yes or no answer to, but Musk resisted.

13:10Did he invest $1 billion in open AI. I'm June Grosso, and you're listening to Bloomberg. What if you could have more wins, more support, more sound effects? At LPL Financial, we like the sound of that because LPL offers more. Advisors, what if you could have more ways to help your clients? Ready to invest? What if you could find an advisor that really understands you? When it comes to your finances, your business, your future, at LPL, We ask, what if you could? Paid advertisement. Investing involves risk, including potential loss of principal. LPL Financial LLC. Member FINRA SIPC. Get the news you need in just 15 minutes.

13:50Start your day with Bloomberg Daybreak, the podcast with a global view on the stories that matter. I'm Nathan Hager. And I'm Karen Moscow. Join us each morning for curated stories on current events, politics, business, and foreign relations. Plus one conversation on the day's biggest developments, all in just 15 minutes. Subscribe to Bloomberg Daybreak for a precise, thoughtful take on the stories that matter. Listen to Bloomberg Daybreak each morning on Apple, Spotify, or anywhere you listen. The high-stakes trial in California that could determine the future of OpenAI is in its second week. Elon Musk is facing off against Sam Altman, claiming that OpenAI betrayed its altruistic mission in pursuit of profit.

14:34The highlight of the testimony so far was the three days Musk was on the stand. On cross-examination, Musk had several heated exchanges with William Savitt, the attorney who represents OpenAI, and became visibly irritated as Savitt questioned whether he had backed off his financial commitment to the startup in the early years. I've been talking to Bloomberg legal reporter Madeline Meckleberg. So as we discussed, Madeleine, Musk resisted answering yes or no to questions. And at one point, Savitt questioned him, quote, at the end of it, you didn't contribute a billion dollars to open AI, did you?

15:15Savitt wanted a yes or no answer, which Musk would not give until the judge intervened and told Musk to answer the question, which he still didn't give a yes or no answer to. Explain the importance of this point. Right. So his financial commitments to OpenAI are a big part of this case because obviously he's trying to say that he donated this money under certain circumstances and they've now violated that mission that he thought this money was going to fund. But yes, we saw during the course of trial a few different statements that Musk has made publicly about how much money he's given to OpenAI.

15:53When they first launched in 2015, they did so with a commitment from him that he would eventually donate as much as a billion dollars. And then he left the board in 2018. And then later we saw a post from him on X in 2023, where he said that he donated$100 million to OpenAI, which is obviously a big drop down from one billion. But through questioning from the attorney, he revealed that he had given$38 million in total to OpenAI before he departed. And so an even bigger drop down from the$1 billion that he had pledged to commit in the early days. And that money was through quarterly donations that he was making, but also rent that he was paying on an office building for OpenAI.

16:37And this is, you know, this is an important issue because it gets at this question of how much Musk was really involved in open AI, how much stake he had in this. And then, of course, there's this attempt to impeach a witness and show that, you know, he's sometimes says things that don't turn out to be true. On the whole, how do you think his testimony went? How did he come across? He's an interesting character. And, you know, there were a lot of fireworks, like we're saying. But at the end of the day, I think the person we saw on the stand was Elon Musk. Like there weren't necessarily any surprises in how he was presenting himself.

17:13As you say, he's testified before. He speaks publicly a lot. We kind of get a stream of consciousness from him on his social media. So I don't think there's anything, you know, it wasn't like, oh my gosh, I can't believe he said that. But I will say they definitely really were grilling him on cross-exam. And I don't know that he totally helped his case. I think it's really early to tell, but I think he made a few key concessions, including talking about the difference in financial commitments that he made. He said at one point that there was no paperwork that he signed outlining the terms and conditions of his donation to OpenAI.

17:50I think that was an important point. And so I think it maybe didn't go as smoothly as he would have wanted it to go. But that being said, at the same time, he also had plenty of time to make his own case. And I think jurors definitely understood where he was coming from in this, too. So I know during jury selection, his connection to Trump and his position at Doge came up, which some people held against him. Did any of that come up during his testimony? No. So they tried, but the judge said, we're not going to go there. There's some kind of pretrial agreement limiting certain subjects that could be asked because obviously this case has such huge characters and such hop on issues that there's so much ground they could really cover.

18:34And she's trying to keep it very narrow to the issues at hand. And at one point, Musk was testifying about a meeting that he had with President Obama when he was still in office about AI safety. And so the lawyers for OpenAI were saying, OK, like he's opened the door to like talking about his government advocacy. we want to ask him about his relationship with the Trump administration. And the judge said that was a no-go. So we didn't get into that on the stand. An experienced judge. And she seems to really be keeping control of her courtroom. And she's not letting anything slide. That's honestly kind of an understatement.

19:10She runs a tight ship. And that means that sometimes when the jury's not in the room, the lawyers are getting a little snappiness from her. she really has no patience for nonsense I think and like we'll cut people off and just say I'm not interested in hearing about that argument like let's move on to something else and I think she's got a really packed calendar and we hear that from her a lot in some of the pre-trial hearings and so I think it's really important to her that this case stick on schedule and get done and I think kind of like I was saying there's a lot of potential pitfalls here and a lot of avenues where this case could turn and become about something else.

19:50And so we're really seeing her working hard to kind of keep them on track, keep them focused on this issue. And she's a really important part of this case because we talked about last time I was on here with you that the jury decision is going to be advisory. And so at the end of the day, Yvonne Gonzalez Rogers, who's the judge, she's going to get the final say on who wins and what the damages should So it's really important for her to get what she needs out of the testimony as well. It's been said that this trial is an existential threat to the company. Explain why, what Musk is asking for if he wins.

20:26A lot. He's asking for as much as$134 billion. And we say that because his request is based on kind of OpenAI's valuation right now, which is always fluctuating. But he's pledged to not keep that money. He wants to donate that money back to the OpenAI Foundation, which is the nonprofit arm of OpenAI that still exists today. And then in addition to that, he's asking for Sam Altman and Greg Brockman to be removed from their leadership positions at the company. And he wants a court order unwinding this for-profit conversion that OpenAI kind of spent the last year working towards. And so these are huge things that any one of them being allowed to happen could totally shake open AI and kind of put them on a path to an uncertain future at this point.

21:12But it really remains to be seen how seriously the judge is considering all of those options. She's bifurcated this trial. So the jury is just hearing arguments on liability. And then once they go to deliberate on that, the judge is going to hear arguments from the lawyers on these damages. So if she decides to rule in Musk's favor, then she's going to have to decide what is the appropriate remedy here, because some of these are pretty extreme. Very extreme. And is OpenAI looking to go public this year? OpenAI is definitely eyeing a public offering at this point, and it could be one of the largest in history.

21:50I think the last valuation we have for them is$852 billion, which is, you know, a mind-boggling number. So that also is adding to the pressure here and the stakes, making them so much higher. OpenAI's Greg Brockman was the next big witness to testify. Tell us what he said. That's right. Greg Brockman, who is the president of OpenAI currently and was one of these original co-founders with Elon Musk. His testimony covered a lot of ground, a lot of similar ground to Elon Musk's testimony, of course, where we heard him talk about these early days at the startup and kind of the dissolution of their relationship, essentially.

22:30I think one thing that we heard from him yesterday that was very interesting was him talking about kind of early concerns that he, Sam Altman and Ilya Setzkever had with Musk, Ilya Setzkever being one of the engineers at OpenAI and one of the founders as well. And he told this anecdote about how Musk was shown a really early model of chat GPT or the language model that would become chat GPT. And he said Musk was very dismissive of it. He called it stupid and said it's something kids on the Internet could do a better job making. And to Greg Brockman, he said that made him feel like someone like Musk shouldn't be in charge of this endeavor because he lacks the ability to dream a little and see kind of the potential of this technology, which at that stage in the 2015, 2016 time is really essential.

23:21And so he had a kind of a zinger in court. He was saying, you know, he knows rockets. He knows electric cars. He did not and I believe does not know AI. And that was a major concern. So we heard him really go hard on Musk as we expected him to. But how did he hold up on Cross? Did Musk's attorneys score any points? One of the things that they really were focusing on was the amount of money that he has made from his involvement with OpenAI. Because we heard that he invested zero dollars in creating the for-profit company. He did not donate anything to OpenAI in the early days. And now his stake in the startup is worth almost$30 billion, he testified.

24:04I think that was new information to us on the stand. And so he had an interesting back and forth with Elon Musk's attorney about how he had made so much money, given that he had not put anything in. And there's a key journal entry that we heard from Brockman, from a journal that he has maintained about his professional and personal life. And there's one entry in 2017 where he was kind of considering what steps OpenAI should take. And he wrote in his entry, financially, what will take me to$1 billion? And that's a line that Musk's attorneys have really seized on because their whole case is arguing that these guys sought to enrich themselves by turning this nonprofit into a for-profit company.

24:46And they're saying this line shows that that's what he was focused on. His motivations were personal finance and enrichment. And so they were asking him about that line. And Brockman told them that, you know, I was feeling like we were in a fork in the road. It wasn't about making myself richer. I was trying to decide if we should go with this vision Elon Musk had presented or this other vision that we had been considering. And my thought was, if I can reach a billion dollars, I'll feel like I'm good. It's not going to matter which path I'm choosing. And so, of course, Elon Musk's attorneys really seized on that response.

25:20And he said, you know, over and over, so you're good with a billion dollars. Why didn't you take the$29 billion that you have now over that and donate it back to the nonprofit if you're so good with a billion dollars? And so there was a lot of back and forth fighting about this amount and whether he should have, you know, not have such a big stake in this for profit now and kind of this one billion dollar goal that he had for himself. So I don't know that that went great for Brockman while he was on the stand. Definitely a lot of interesting new details. I think another new detail that he revealed while he was testifying is that OpenAI plans to spend$50 billion on compute needs this year, which is a huge jump up from where they were in 2017 when they were spending about$30 billion on computing needs.

26:10So we also got insights from him about kind of the scale and how much this enterprise has really grown since those early days. I was going to ask you if there were any very incriminating kind of mic drop pieces of evidence, but that certainly seems like one. Thanks, Madeline. We'll check back with you to see how the trial's progressing. That's Bloomberg legal reporter Madeline Mecklenburg. Coming up next on the Bloomberg Law Show, Taylor Swift makes a rather novel legal move to protect her voice and image. I'm June Grosso, and you're listening to Bloomberg. On June 10th, Bloomberg Invest is back in Hong Kong.

26:45We look at the role Hong Kong plays between China and the world as major powers compete and markets realign. As global investors rethink risk, we'll explore the forces driving Asian demand and the future of private capital. Catch exclusive interviews with top newsmakers, plus a live recording of Bloomberg's Odd Lots podcast. Visit BloombergLive.com forward slash InvestHongKong to learn more. Supporting sponsor, Deutsche Bank.

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27:28Pop star Taylor Swift's image and voice have been used in many AI-generated images and deep fakes, including a 2024 post by then-candidate Donald Trump that falsely showed Swift endorsing him for the presidency. In a new legal move, Swift seems to be stepping up her fight against AI copycats and deep fakes. She's filed trademark applications for these two audio clips. Hey, it's Taylor. My brand new album, The Life of a Showgirl, is out on October 3rd, and you can click to pre-save it so you can listen to it on Spotify. Hey, it's Taylor Swift, and you can listen to my new album, The Life of a Showgirl, on demand on Amazon Music Unlimited.

28:10Swift has also filed an application to trademark an image of her on stage in a sequined outfit, pink guitar in hand. Historically, trademarks aren't designed to protect a person's general likeness, voice, or persona, but at least one Hollywood star, Matthew McConaughey, has successfully trademarked his iconic line from the 1993 film, Dazed and Confused. All right, all right, all right. These kinds of voice trademarks have never been tested in court. My guest is Cynthia Katz, a music partner at Fox Rothschild. Trademarks aren't usually used for this purpose, are they? Sound as a potential source indicator can be used as a trademark and has been done in the past in some celebrity situations.

29:02But it is not the primary form of protection for voice that is typically used in the music business. And trademark really, its function at its core is not to protect the owner of the mark rather than to look at preventing consumer confusion in the marketplace and looking to preserve the consumer so that the consumer has a good source indicator. So mostly that turns into, you know, I'm going to the grocery store and I see a logo. I want to know that I can count on the quality behind that product because that logo tells me something. And it's based on actual use so that, you know, people really know that this means that I know who's making this product.

29:44There have been some sort of iconic sounds, you know, over the years that have served as source indicators that have been trademarked. And then celebrities in particular where they have a very unique catchphrase, for example, which obviously ties to the Matthew McConaughey. All right. All right. You know, that's so iconic. And there are so many brands that, you know, would like to have that exact sound, you know, maybe indicating an endorsement. So, you know, in those sort of limited situations, it has been done before. But it's certainly not the standard bearer for musicians in terms of protecting their voice.

30:23Would this even qualify to be trademarked? In the case of Matthew McConaughey, that's a phrase he's widely associated with. You could almost hear his drawl saying it. But these phrases from Taylor Swift don't stand out in any way. I mean, is this even going to get a trademark? I mean, I don't know. Oh, obviously, we'll have to see. But trademark is not a given. You know, you have to show actual use in the class that you are trying to register. And so you have to show that you've used that exact phrase to market or sell a product or service and, you know, that you are using it as a source indicator.

31:05So, I mean, Taylor Swift has a massive amount of product. You go to, say, like a Target. I don't know. There might be a doll out there. That looks like a little girl with a microphone that goes, I'm Taylor Swift. If she does have products and services out there where she can show that that phrase has been used by her or her company as a mark origination from her, it's possible. But I think it's a little bit, might be a trickier hurdle. Like often you see it's the tag on a clothing, you know, back of a T-shirt that shows this is where this came from. Or it is the branding on a website that describes a particular type of service.

31:50You know, the evidence to show people that this is out there in the marketplace as a source indicator. I am not familiar with a product that Taylor has put out using those particular catchphrases. catchphrases, but I don't know her full suite. I do know more so than the traditional artist. She's a mogul in the sense of she's got a lot of branded goods out there. So if she can show it, it's possible. And I don't know also for sure how there's some subjectivity into all of this. You're going to have an examiner who's a person at the end of the day sitting in the trademark office. And they are going to probably understand who Taylor Swift is and what she's trying to do.

32:34And it's possible that they may give her more deference than they perhaps would to somebody else just trying to trademark their voice because, you know, she's trying to protect, my understanding, is against deep fakes, you know, and the like. And they may give her some more deference there. I don't know. So suppose she does get it trademarked and she wants to go against a deep fake. Can she only go against one where these particular words are spoken? Yes. So that is exactly, you know, she's going to get only the very specific marks. There's some like expanded. So you only register a specific class of goods.

33:12But if it's sort of within the realm of a likely extension of that, there's a little bit of leeway there, a little bit of access. You know, if this is something that naturally would be expanded upon, But it's going to be limited to the mark, to the specific phrase that she is registering. It's not just generally my voice. So then how far does that get her if, you know, everyone is anticipating this is going to be used to fight some of the deep fake AI? So if it's just those two phrases, how far does that get her? Not very far. Not that far. I mean, I don't know what's out there. Perhaps, you know, there have been some attempts already that she might be aware of.

33:53Yeah. And she's doing what she can as well. I would say, you know, look, right of publicity. Unfortunately, we don't have a federal right of publicity. You know, it's a patchwork of states. It's not the best, you know, adding more to your potential arsenal. You know, it's not that costly at all, relatively speaking, to file a trademark application and go through the process. I mean, if I were her, I would do everything I could to add to my potential arsenal of things that I could use to go against people. So why not? I think it also helps just to put it out there. The PR and the press of the, hey, I'm not going to stand for this.

34:32Look at what I'm doing. Should kind of put the world on notice as well that, you know, you might want to think twice before you do a deep fake with Taylor Swift because she's not into it. So, you know, that helps. And then there's also, you know, the likeness aspect of it as well. I don't know, but it seems like some people might have tried to put images of her, you know, saying these phrases, looking a certain way and manipulating them. And, you know, there probably was something out there that they found that this might be, you know, reactionary to. So usually something happens and she's upset and she calls her and says, what can we do?

35:07And they say, OK, here are some ideas. So it's certainly not going to be 100 % foolproof, but it can only help. And I think there is a big thing to it being out there, as you can see, and the press picking it up and putting the world on notice, you know, that she's ready to fight. So that might be part of the strategy as well. She has filed more than 300 trademark applications in the U.S. alone. So I think this is not unusual for her. She's also trademarking a photo, holding a pink guitar with a black strap and wearing a multicolored iridescent bodysuit with silver boots from one of her concerts.

35:45So then again, it would only be that particular image that would be trademarked. Correct. I mean, with some leeway, you know, a little bit, I think if you change the color of the boots slightly, you know, it's still going to get picked up. but it's a specific image then you have to look at the exact application and how she files it you know where you make references to is she trying to get you know all of the colors or some of the colors you have to describe the lines and in the depiction in a certain way and like there is some leeway for things that are confusingly similar in nature but it's not a broad anything that resembles taylor swift kind of thing you know whoever creates the photos or the drawings you photographers, the copyright would best in them generally.

36:31But she's got other avenues of protection if people are using copyrighted photos to make deep fakes and things like that. What generally happens is her lawyers will send a cease and desist letter. And I guess they can put in it, this is a trademarked image or trademarked voice. It just adds to the potential claims and the potential damages that they can ask for in the cease and desist and, you know, gives them more ammunition of you violated this law and that law and this and, you know, and the penalties and the remedies under the Landman Act federal are going to be, you know, some more substantial damages than just some of the patchwork, depending what state we're in, of the right of publicity claims.

37:10So, you know, that can be much more scary as well to a potential recipient when you see large numbers and potential consequences that you might just take it down. I would be hard pressed that anybody, if I got a cease and desist from Taylor Swift's team, that I wouldn't just take it down. So. Yeah, I mean, I don't know how much more they need in their legal arsenal, but every bit counts, I guess. Yeah, although I will say this is, I mean, I've seen this on every news network, so everybody's covering it. I think it's also helpful in general for, and maybe this might be part of her thought process for all celebrities and all artists, because not everybody is in a position to be Taylor Swift.

37:55And so if she starts to set a precedent that other people can follow suit with, it further strengthens the position of all celebrities to say, yeah, we're looking for avenues. And perhaps it starts to impact those in the lawmaking capacity as well. You know, we've been looking for some more protections as AI develops to say, you know, we need some strength that, you know, we need to have some precedent created. And whether that comes through the courts or whether that comes through legislatures for essentially famous people not to have AI use their name, image, likeness, voice, whatnot to imply endorsement of things that they don't endorse.

38:37or, you know, I think there's some pornographic things that happen as well. And all of that, her kind of getting out in front of this, I think, helps everybody else who's in a similar book. Granted, it's only going to help celebrities who probably, you know, but there are different tiers of celebrities, I will say. You know, kudos to her and getting ahead of it. And ultimately, the goal of trademark and all that, you know, is to prevent confusion in the marketplace from consumers not knowing if Taylor's really endorsing something or not. So it's a good step. And even if it's not enough, it helps.

39:14Adding some more ammunition to those cease and desist letters. Thanks so much, Cynthia. That's Cynthia Katz of Fox Rothschild. And that's it for this edition of the Bloomberg Law Show. Remember, you can always get the latest legal news on our Bloomberg Law podcast. You can find them on Apple Podcasts, Spotify, and at www.bloomberg.com slash podcast slash law. And remember to tune into the Bloomberg Law Show every weeknight at 10 p.m. Wall Street time. I'm June Grosso, and you're listening to Bloomberg.

39:50On June 10th, Bloomberg Invest is back in Hong Kong. We look at the role Hong Kong plays between China and the world as major powers compete and markets realign. As global investors rethink risk, we'll explore the forces driving Asian demand and the future of private capital. Catch exclusive interviews with top newsmakers, plus a live recording of Bloomberg's Odd Lots podcast. Visit bloomberglive.com forward slash invest Hong Kong to learn more. Supporting sponsor Deutsche Bank.

From the publisher

Bloomberg legal reporter Madlin Mekelburg discusses the high stakes trial where Elon Musk is facing off against Sam Altman over the future of Open AI. Then Cynthia Katz, a music partner at Fox Rothchild, discusses Taylor Swift applying for trademarks for her voice and image. June Grasso hosts.

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