In short
Podcast Episode Summary: Bloomberg Law - Windmills Win Against Trump & The Minions on Olympic Ice
Episode Details
- Title: Windmills Win Against Trump & The Minions on Olympic Ice
- Host: June Grasso
- Guests:
- Pat Parenteau, Environmental Law Expert
- Terence Ross, Intellectual Property Litigator
- Date: [Date not specified in the transcript]
Episode Overview
This episode of Bloomberg Law discusses two primary topics
- The ongoing legal battles surrounding offshore wind farms initiated by the Trump administration.
- Intellectual property issues related to the use of copyrighted music at the Olympics.
Key Themes and Discussions
Wind Farms and Legal Battles
- Trump Administration's Actions:
- President Trump has been a vocal critic of wind energy, claiming it is harmful to the environment and economically unfeasible.
- After returning to the White House in 2025, Trump issued a directive to halt new wind farm projects and review existing leases.
- Court Rulings:
- The administration faced five consecutive court losses regarding its attempts to stop five offshore wind projects.
- Federal judges, including those appointed by Trump, ruled that the Interior Department's stop work orders were arbitrary and lacked sufficient justification, leading to preliminary injunctions against the orders.
- Environmental Impact:
- These wind projects are expected to provide significant electricity, capable of powering over 2.5 million homes.
- The Trump administration cited national security concerns but failed to substantiate these claims, with judges noting the lack of imminent threat and the ongoing costs to companies involved.
- Investment Concerns:
- The ongoing legal battles and policy shifts have raised concerns about the risk of investing in renewable energy projects.
- Delays in projects could ultimately lead to increased costs for consumers, highlighting the administration's broader intention to stifle renewable energy growth.
Intellectual Property at the Olympics
- Music Rights Issues:
- The episode transitions to discussing a situation involving a Spanish figure skater, Tomás Jorín, who faced issues with using Minions music in his Olympic performances.
- Although he initially believed he had permission, NBCUniversal later claimed he did not, leading to a risk of last-minute changes to his routine.
- Copyright Enforcement:
- The discussion highlights the rigorous enforcement of copyright laws by the U.S. Olympic Committee, which protects its trademarks and logos aggressively.
- The podcast explains how the Ted Stevens Olympic and Amateur Sports Act provides unique protections for Olympic-related intellectual property.
- Ambush Marketing:
- The episode addresses the concept of ambush marketing, where non-sponsors attempt to associate themselves with the Olympics.
- Notable instances, such as Subway's commercials featuring swimmer Michael Phelps, raised legal concerns regarding unauthorized associations with Olympic branding.
Key Takeaways
- Legal Precedents:
- Recent court rulings in favor of renewable energy projects could set important precedents for environmental law and energy policy.
- Challenges in Intellectual Property:
- The complexities of obtaining music rights for performances underscore the need for better support and systems for athletes navigating these legal waters.
- Broader Implications:
- The discussions reflect ongoing tensions between renewable energy initiatives and traditional political stances, as well as the intricate relationship between commercial interests and artistic expressions in the context of major global events like the Olympics.
Conclusion This episode of Bloomberg Law provides insightful analysis on the intersection of environmental law and intellectual property, highlighting the legal challenges faced by the Trump administration in curbing renewable energy projects and the stringent regulations surrounding copyright at the Olympics. The discussions serve to illuminate the complexities and implications of these legal battles in shaping energy policies and artistic freedoms.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOTrump's Critique of Wind Power
1:52 to 3:16
Discussion on Trump's long-standing opposition to wind energy.
“You'll see these things all over the place.”
Legal Battles Over Wind Farms
3:16 to 6:27
Analysis of court decisions against Trump's wind energy policies.
“Now, all five of the wind farms planned in federal waters have gotten the go-ahead from the courts, although the Trump administration says it will keep fighting in court.”
Impact on Renewable Energy Investment
6:27 to 12:45
Exploration of the administration's impact on renewable energy projects.
“Is this all just a pretext for Trump's, you know, well known animosity, outright hostility to wind power.”
Scaling Business with AI
14:04 to 14:57
Learn how to effectively leverage AI for productivity in business.
“My one advice to them, pick areas you can scale.”
Minions Music Controversy in Figure Skating
16:02 to 19:50
Explore the legal challenges faced by skater Tomás Jorín regarding music rights.
“It was in doubt, but it now appears that those mischievous Minions will be taking the Olympic ice after all.”
The Complexity of Music Licensing
19:50 to 22:21
Understand the complexities of obtaining music rights in sports performances.
“And, you know, it's funny because if you're making a movie, if you're making a television show, there's literally a person who gets credit on the screen who's called the music supervisor.”
Challenges for Ice Dancers in Music Approval
22:21 to 22:41
Learn about ongoing efforts to simplify music approval for ice skaters.
“Sabate, for example, said he followed the prescribed procedure for getting his music approved through a system called Click Clear in August, before the figure skating season began.”
Intellectual Property and the Olympics
24:12 to 28:00
Examine the special intellectual property protections surrounding the Olympics.
“slash smart talks Adobe Acrobat Studio, your new foundation.”
Understanding Olympic Trademark Protections
28:00 to 29:14
Learn about the unique intellectual property protections for the U.S. Olympic Committee.
“And what it does is set up a special intellectual property rights regime for the United States Olympic Committee.”
Ambush Marketing and its Challenges
29:15 to 30:38
Discover the concept of ambush marketing and its implications for brands.
“Now, there is one distinction within the law.”
Show all 13 chapters
Supreme Court's Stance on Olympic Trademark Law
30:39 to 32:58
Explore the Supreme Court's ruling on the constitutionality of Olympic trademark laws.
“When there was a Subway commercial with swimmer Michael Phelps swimming to, quote, where action is this winter?”
The Role of Influencers and Commercial Usage
32:59 to 34:18
Understand how social media influencers are affected by Olympic trademark laws.
“basketball, snowflakes, triangles, smiley faces, fruits and vegetables, etc.”
Cease and Desist Letters from the Olympic Committee
34:19 to 36:55
Learn about the process following a cease and desist letter from the U.S. Olympic Committee.
“And as you know, June, I still don't quite get it.”
Transcript
Automatic transcript. May contain errors.0:00So there's a lot of noise about AI, but time's too tight for more promises. So let's talk about results. At IBM, we work with our employees to integrate technology right into the systems they need. Now, a global workforce of 300 ,000 can use AI to fill their HR questions, resolving 94 % of common questions. Not noise. Proof of how we can help companies get smarter by putting AI where it actually pays off, deep in the work that moves the business. Let's create smarter business. IBM. Being a small business owner isn't just a career, it's a calling. Chase for Business knows how much heart and effort go into building something of your own.
0:38Manage all your business finances, from banking to payments to credit cards, all in one place with Chase's digital tools. Plus, access online resources designed to help your business thrive. Learn more at chase.com slash business. Chase for Business. Make more of what's yours. The Chase mobile app is available for select mobile devices. Message and data rates may apply. JPMorgan Chase Bank N.A. Member FDIC. Copyright 2026. JPMorgan Chase and Company. Sonesta Travel Pass makes traveling more rewarding. Designed to help you get more out of every stay. Sign up at Sonesta.com to enjoy instant savings, bonus points, and valuable perks like early check-in, late checkout, room upgrades, and free stays over time.
1:21With Senesta Travel Pass, every stay brings you closer to your next reward. Choose from more than 1 ,100 hotels across 13 distinctive brands and unlock the best available rates when you book direct with Senesta Travel Pass. Here today, roam tomorrow. Join now at senesta.com. Terms and conditions apply. This is Bloomberg Law with June Grosso from Bloomberg Radio.
1:51You know, I know windmills very much. I've studied it better than anybody. You'll see these things all over the place. They destroy everything. They're horrible and the most expensive energy there is. They ruin the environment. They kill the birds. They kill the whales. Darling, I want to watch Donald Trump on television tonight. But the wind stopped blowing and I can't watch. There's no electricity in the house, darling. You want to see a bird cemetery? Go under a windmill sometime. You'll see the sadness. President Donald Trump has been a vehement critic of wind power for years, deriding wind turbines as bird-killing eyesores and falsely claiming that they're the most expensive form of energy, cause cancer and drive whales crazy.
2:39And Trump has aggressively sought to cripple the wind power industry in his second term. Within hours of returning to the White House in 2025, he issued a directive that froze new permitting for wind energy and ordered officials to consider terminating existing leases. So we're going to try and have a policy where no windmills are being built. And so in December, the Department of the Interior ordered a pause to five multibillion-dollar wind farm projects under construction, citing unspecified national security concerns. This Monday, for the fifth time in three weeks, a federal judge granted a preliminary injunction blocking the government's stop work order, saying the administration's decision was likely arbitrary and capricious.
3:30Now, all five of the wind farms planned in federal waters have gotten the go-ahead from the courts, although the Trump administration says it will keep fighting in court. My guest is an expert in environmental law, Pat Parenteau, a professor at the Vermont Law and Graduate School. Pat, tell us what happened when five different judges took a look at the Interior Department's stop work orders on these wind farm projects. so trump is 0 for 5 basically in these cases and the interesting thing is these are a variety of judges two of them were appointed by trump and a third one royce lambert who just issued the final nail in the coffin for this stop work order he was nominated by ronald reagan so you know we're not talking about woke judges we're talking about conservative judges all of whom without exception, have said that this order, this stop work order on five offshore wind projects, which, by the way, is six gigawatts, okay?
4:38It's designed to serve more than two and a half million homes and businesses all up and down the East Coast. So, you know, this is a really, really significant amount of electricity that this stop work order has tried to halt. So there's a preliminary injunction against all of the stop work orders at this point. The Trump administration, the Interior Department, has said that they're suspending these because of national security risks. It didn't disclose the security risks, but it claimed that the Department of Defense provided new classified information about advances in adversary technologies that could raise national security issues with offshore wind projects.
5:21I'm not sure what that means. And Judge Lamberth looked at those confidential documents and said he didn't get it. He didn't see the security risks. Right. He said there was no proof of imminent threat to national security at all. On the other hand, he said that stopping the work orders was going to cost these companies $2 million a day. One of the projects, Vineyard Wind, was 95 percent complete. It's already sending some electricity to the grid. And two of the other projects, one of them was 40 % complete, the other one 65 % complete. So you got to remember, these are projects that have gone through an incredible amount of vetting, including Department of Defense vetting, including clearance from the Department of Defense.
6:11Of course, that was the Department of Defense before Trump. Okay. So when Trump now comes up with these secret classified documents demonstrating a threat to national security, and as you point out, Judge Lamberth looked at them and said, I don't see it. It does raise the serious question. Is this all just a pretext for Trump's, you know, well known animosity, outright hostility to wind power. And it all comes from the fact that he owns a golf course in scotland and from his golf course you can see wind farms off the coast of scotland generating all kinds of clean electricity he doesn't like the look of them he's come up with all kinds of reasons why they're bad they cause cancer no they don't they kill a disproportionate number of birds no they don't they're unreliable no they're not they're too expensive no they're not so that's where we are i think the whales too oh the whales Don't forget the whales.
7:08Yeah. And all of this has been true, you know, years and years, not only of vetting in the agencies, but the whale issue in particular has been up and down the courts in the First Circuit and the Second Circuit repeatedly. And none of the cases have found a serious threat to the whales. Believe me, if there was a serious threat to the whales, you'd be hearing about it from me. Is it the look of the windmills or is it that Trump wants to promote fossil fuels? And also these wind energy projects were favorites of former President Biden. Yeah. Anything that Biden supported, he's going to kill. Every single thing he can find that is connected to Biden, he'll kill it.
7:51And, you know, these arguments just fall apart. The studies that have been done by banks, serious people, right? all say that wind and solar energy are the cheapest forms of energy to bring online quickly. Not that they're going to solve all of our problems. They're not. You need baseload electricity. But when it comes to really costing out the life cycle costs of these various energy transmission options, and you look at everything from where do you get the materials, whether it's fuel or other things, to build these systems? And then how much does it cost to buy the fuel for these systems? Just think about it.
8:33The wind is free. The sun is free. Once you've installed these systems, these wind turbines offshore, you don't suffer the fluctuations of gas prices. You know, you don't have oil spills. You have wind spills, but not oil spills. So the sober analysis of renewables is saying to meet the growing demand for electricity, including the huge one from AI data centers, you need more wind and solar. You need all kinds of forms of energy, but you in particular need projects that are almost complete and ready to go. The White House said they're going to continue fighting in court. Do you think that appellate courts might have a different viewpoint?
9:19They might. You know, oh, you always have to leave open the possibility that a different panel of judges would reach a different conclusion. But the point is that the evidence here of a national security threat consists of a document or documents, right? And so you don't have witnesses. Yeah, I mean, some other judges might look at these documents and reach a different conclusion than Judge Lamberth did. But the rule is the trial court's decision to issue an injunction, if it's reasonable, right, if it's based on an analysis of whether the government's stated reason for these stop work orders passes muster, I don't think the courts of appeal are going to overturn these preliminary injunctions.
10:04The cases are proceeding. The proponents of these projects, primarily Orsted, the Denmark firm, they're bound and determined to work with the Trump administration to resolve whatever their questions are. The real question is, with the signals coming from these wind turbines to the grid, would they interfere with military radar readings? That's what it comes down to. And, you know, the companies are saying, hey, look, if you need more safeguards and more mitigation of whatever risks you think there are, we're all about addressing that and fixing that. We have decades of experience with building these systems, running these systems.
10:46In every country in which they're operating, they have the same set of radar and military needs and national security needs. And if there are issues out there, they can be dealt with. Pat, so despite the fact that the Trump administration is losing in court, court battle after court battle over the wind farms. The shift in policy under Trump, for example, the so-called One Big Beautiful Bill sped up the phase out of federal tax credits for offshore wind. Has this all escalated the risk of investing in offshore wind projects so that it's unlikely that you'll have new projects? The ones that are ongoing now, they'll fight to keep.
11:32But new projects, I mean, I think the government's not even going to approve new projects. Yeah. Yes, that is the bigger threat here, that they're going to discourage investment. And when you think about it, this is foreign investment. This isn't costing U.S. companies or U.S. taxpayers a nickel, okay, to build these things. This is free money that we're getting, and it's billions and billions of dollars. And oh, by the way, if you think about it, just simply delaying these five projects at$2 million a day, who do you think is ultimately going to pay for that? The consumers of electricity. And so there are studies out there saying an extended delay like this could cost consumers billions of dollars because of the amount of electricity that these would generate.
12:20So the chilling effect on investment is the goal of this administration. I mean, they don't really care if they lose in court. They'll just keep appealing if they can, all the way to the Supreme Court if they can. But their real goal is to stifle renewable energy and particularly win. And I hate to say it, but they're succeeding in that. You know, that's not in the national interest. It's not in the national security interest to cripple a major source of electricity at a time when we're seeing escalating demands for it. How does that make any sense at all? Thanks so much, Pat. That's Professor Pat Parenteau of the Vermont Law and Graduate School.
13:01Coming up next on the Bloomberg Law Show. Those mischievous minions will be taking the Olympic ice after all. and how the U.S. Olympic Committee jealously guards its intellectual property. I'm June Grosso and you're listening to Bloomberg. This message is brought to you by Apple Card. Apple Card members can earn unlimited daily cash back on everyday purchases wherever they shop. This means you could be earning daily cash on just about anything, like a slice of pizza from your local pizza place or a latte from the corner coffee shop. Apply for Apple Card and the Wallet app to see your credit limit offer in minutes.
13:40Subject to credit approval, Apple Card issued by Goldman Sachs Bank USA, Salt Lake City branch. Terms and more at AppleCard.com. Hello, hello. I'm Malcolm Gladwell, host of the podcast Smart Talks with IBM. I recently sat down with IBM's chairman and CEO, Arvind Krishna, and I asked him, how can companies use AI to its fullest potential to create smarter business? My one advice to them, pick areas you can scale. Don't pick the shiny little toys on the side. For example? If anybody has more than 10 % of what they had for customer service 10 years ago, they're already five years behind. If anybody is not using AI to make their developers who write software 30 % more productive today with the goal of being 70 % more productive.
14:35Yeah. So we are not asking our clients to be the first experiment on it. We say, you can leverage what we did. We're happy to bring out all our learnings, including what needs to change in the process, because the biggest change is not technology. It's getting people to accept that there's a different way to do things. To listen to the full conversation, visit ibm.com slash smarttalks.
15:29We'll see you next time. Learn more at adobe.com slash do that with acrobat.
16:02It was in doubt, but it now appears that those mischievous Minions will be taking the Olympic ice after all. Those cheeky characters have been causing a musical nightmare for Spanish figure skater Tomás Jorín's Guarino Sabate. He's been using a medley from the animated comedy film Minions while dressed in their iconic blue overalls and yellow t-shirt in his performances all season, believing he'd gone through the proper protocols to obtain the necessary permissions. But then on Friday, NBCUniversal told him he didn't have the clearance to use the music. So just days before the Olympics are to begin, he was scrambling to come up with a whole new show until Universal changed its mind.
16:51My guest is intellectual property litigator Terrence Ross, a partner at Kattenmuchen Rosenman. So Terry, this skater has been using the Minions music during the whole season. And all of a sudden, before the Olympics, NBCUniversal tells him, no, you don't have permission. You can't use it. It seems like having the Minions music in the Olympics would be a plus for the franchise and Universal. Yes, I agree with that completely. Apparently, he had flown under the radar of the copyright folks at Universal for most of the season. But now that he's in the Olympics, and I guess NBC has got the coverage rights to the Olympics, and they're owned by Universal.
17:37Probably somebody in the NBC sports broadcasting called it to the attention of Universal. This guy's using the Minions music. Did you approve it? And Universal had not. The Spanish skater had never obtained advance approval. The music is copyrighted, as was the film, as all music is copyrighted. And a friend of mine said, well, yeah, but the Olympics aren't taking place in the United States. They're taking place in Italy. And I said, come on, guys. In the modern world, we have international treaties where almost all the countries sign up to and allow enforcement of their copyrights in other countries through the simplicity of filing a couple pieces of paper with an international organization.
18:21So that's not going to excuse this guy. And at some point during the last week or so, it seemed like he was really not going to be able to perform his music. Well, this got a lot of attention, a lot of negative attention, I think, for NBCUniversal. People were calling it MinionGate. And there was a lot of sympathy on social media for the ice skater who now was faced with the prospect of changing his whole routine at the last minute. So perhaps Universal saw which way the wind was blowing and did a turnaround, allowing him to use the music after all. Ultimately, that's what the Spanish skater said.
19:02He thanked Universal for letting him do it. He thanked all his fans for calling out the problem and getting Universal to pay attention to it. You know, it just comes back to the point you made at the beginning. Why would you not want your music being used in a setting like that? and getting all the international exposure. I guess Universal was taking the position that Minions and the various Minions movies are so well known that they don't need any more exposure from some ice skater in Spain. And what happens if he falls down during the music? You know, I could see that kind of conversation going on within the Universal legal department.
19:42And so they sent out a cease and desist letter. And thankfully, sanity prevailed and he's been authorized to use it. I was dying to see if he got some sort of written license agreement, but that hasn't shown up at the press. But yeah, he gets to use it now. And, you know, it's funny because if you're making a movie, if you're making a television show, there's literally a person who gets credit on the screen who's called the music supervisor. And they're not the people who make the music or write the score. Music supervisor references the person who's responsible for getting all the licenses for the music.
20:17And so it's literally a job in the movies and television. But apparently in ice dancing, they haven't gotten that for you. Copyright problems are pretty new in figure skating because for years, music using lyrics wasn't allowed. And so classical music and other standard music that's part of the public domain was used by the skaters in their routines. And it was only in 2014 that the International Skating Union relaxed its rules to allow words in music. And that leads to modern music being used and copyright problems. Three-time U.S. champion Amber Glenn called her experience in getting music approved pure chaos.
21:03And as you said, it's so complicated because one piece of music can involve getting how many authorizations? You know, I feel sorry for them. We've had this discussion before in the context of documentaries, where a documentary filmmaker wants to use a short piece of music. They just want to be cautious. Arguably, they could claim fair use, but they want to be cautious. So they ask for advance approval. And, you know, filmmakers are typically not lawyers, just as ice skaters typically aren't lawyers. and the bureaucratic process of trying to get it is very challenging and then there's the problem at the other end you jump through all the hoops you ask for permission and they go what you're not paying us for this and then they try to collect you know a couple bucks out of you and it's a challenging process and I feel sorry for these ice dancers who put on beautiful performances quite frankly and it's a really engaging sort of transformation of the music by combining it with ice dancing, but they're not lawyers.
22:01The Olympic Committee or somebody should figure out a way to get these guys some help. Well, apparently they've been trying but not succeeding because the International Skating Union and national governing bodies have apparently been spending the past four years trying to develop systems to help skaters obtain permission to use music. Sabate, for example, said he followed the prescribed procedure for getting his music approved through a system called Click Clear in August, before the figure skating season began. So obviously there's a lot more work to be done there. Coming up next on the Bloomberg Law Show, I'll continue this conversation with intellectual property litigator Terrence Ross.
22:44No, you can't use onion rings to create your own version of the Olympic trademark. And what's called ambush marketing is also a no-no. Swimmer Michael Phelps and Subway were accused of that. I'm June Grosso, and you're listening to Bloomberg. Hello, hello. I'm Malcolm Gladwell, host of the podcast Smart Talks with IBM. I recently sat down with IBM's chairman and CEO, Arvind Krishna, and I asked him, how can companies use AI to its fullest potential to create smarter business? My one advice to them, pick areas you can scale. Don't pick the shiny little toys on the side. For example? If anybody has more than 10 % of what they had for customer service 10 years ago, they're already five years behind.
23:39If anybody is not using AI to make their developers who write software 30 % more productive today, with the goal of being 70 % more productive, so we are not asking our clients to be the first experiment on it we say you can leverage what we did we are happy to bring out all our learnings including what needs to change in the process because the biggest change is not technology it's getting people to accept that there's a different way to do things to listen to the full conversation visit ibm.com slash smart talks
24:20Adobe Acrobat Studio, your new foundation. Use PDF spaces to generate a presentation. Grab your docs, your permits, your moves. AI levels up your pitch, gets it in a groove. Choose a template with your timeless cool. Come on now, let's flex those tools. Drive, design, deliver, make it sing. AI builds the deck so you can build that thing. Do that, do that, do that with Acrobat. Learn more at adobe.com slash do that with Acrobat.
25:18We'll be right back.
25:44The 2026 Winter Olympics, known as Milano Cortina 2020, 2026 begins on Friday in Italy, and the Olympic Committee will be on the lookout for the unauthorized commercial use of the many, many trademarks that it holds the exclusive rights to. We're talking about symbols like the five interlocking rings, the Olympic flame and torch, the Olympic flag, the motto, the anthem, the words Olympic, Olympiad, Team USA, Goal for the Gold, Milano 2026, and on and on and on. I've been talking to intellectual property litigator Terrence Ross, a partner at Kattenmuchin Rosenman. Terry, let's turn now to the U.S.
26:29Olympic Committee and the way it so carefully guards its intellectual property. So the use of Olympic trademarks, logos, images, and symbols is prohibited without permission from the U.S. Olympic Committee. I think it's easier to ask you whether anything related to the Olympics is not protected than to ask you what is protected. Well, it's a great legal question. And every couple of years when we either have the Winter Olympics or Summer Olympics, the Olympic Committee literally sends out notices about six months ahead of time warning people. And they post things on their website. And they are very aggressive in enforcing their intellectual property rights.
27:12But it's a completely different regime than what we usually talk about, June. It's not under the Lanham Act, which is the name of the United States trademark laws. A number of years ago, Congress passed a law entitled the Ted Stevens Olympic and Amateur Sports Act. Now, you may remember Ted Stevens was the longtime senator from Alaska who got indicted for taking a bribe, was convicted, and he resigned from the Senate. And his conviction was overturned because the Department of Justice had committed a series of ethical lapses and not provided him with exculpatory information. So the poor guy had all that bad press and had to get out of the Senate because the DOJ screwed up.
27:56But he got this piece of legislation named after him, and it is very unique. It's 36 U.S. Code Section 220506. And what it does is set up a special intellectual property rights regime for the United States Olympic Committee. And it says that the five rings, you know, the International Symbol of Olympics, the five rings. Also, the Pan-American sports symbol, which I'm less familiar with, the words Olympic, Olympiad, Paralympic, Paralympiad, Pan-American, Parapan-American, all those words are all exclusively within the use of the United States Olympic Committee. and has nothing to do with the trademark laws.
28:42Congress has simply taken this group of words and symbols and given them to the United States Olympic Committee. Incredibly unusual thing. It's the only law like that I know of in the United States. I was looking at the guidelines that they have on a website entitled Commercial and Brand Usage Guidelines. And I found some of the trademarks really surprising. For example, they've trademarked the phrase, let the games begin. I mean, that seems so generic. Let the games begin is used in a lot of different contexts, not just in the Olympic realm. You're absolutely right. Now, there is one distinction within the law.
29:23Specific words are set aside and you just can't use them, period. Now, there's a couple exceptions to that. If you're in that part of the state of Washington where the town of Olympia is, And I guess there's a set of mountains there, Cascades Mountains. And you do business there. You can use the word Olympic or Olympia. And you can also use the word Olympics, Olympia for a sportscaster talking about the games in a non-commercial context. So that's one part of the regime. The other part of the regime is there's this very broad provision that says, I'll just read it here. Any trademark, trade name, sign, symbol, or insignia falsely representing association with or authorization by the International Olympics Committee also violates the law.
Read the full transcript
30:10Now, that's a little bit different from using the word Olympics or Pan-Olympics or Paralympics. In those cases, like you gave the example, let the games begin. That's not one of the words exclusively consigned to the Olympic Committee. But they can still come after you under this other provision in that it suggests an association with the Olympics. That is not true. It's harder to prove that, though. Terry, I've been reading about what the Olympic Committee characterized as ambush marketing. When there was a Subway commercial with swimmer Michael Phelps swimming to, quote, where action is this winter?
30:48Subway was not an Olympic sponsor. The Olympic Committee said it was an attempt to falsely associate Subway with the Olympics as a sponsor. And you remember in the run-up to the Rio Games, the Summer Olympics that year, there were a lot of billboard advertising that sort of did the same sort of thing down in Rio. And the Olympic Committee went crazy over that. There was a case in the Supreme Court that considered this statute a number of years ago. and the statute was challenged as being the violation of the First Amendment and being unconstitutional. And the Supreme Court said, no, it's not. As long as it has to do with commercial use, and Michael Phelps doing a subway commercial would be a commercial use, they have an absolute right to these words.
31:35And the Supreme Court looked at the legislative history and said, look, the whole reason we have this law is so that sponsors will pay money to the Olympic Committee to use these marks, and that will pay for our athletes to compete in a competitive manner abroad. And when other companies undercut that, you're really undercutting the United States Olympic effort. Supreme Court came right out and said that. That particular suggestion, you had let the games begin, would have to be tested under some sort of confusion standard. Now, the Supreme Court in the same case, called San Francisco Arts and Athletics versus the U.S.
32:13Olympic Committee. The Supreme Court said, you've got to look at the statute broadly because Congress intended broad protection. And oh, by the way, we don't apply the traditional Lanham Act evaluation standard, which is likelihood of confusion. Now, you sometimes see that still being argued, but I don't know how else you evaluate. That's a great example you gave. And that would be very challenging. The Olympic Committee would probably go after somebody for that, but I think they might have trouble convincing a judge, depending on the usage. So one of my favorite parts of the commercial use guidelines was, please do not create your own version of any USOPC trademarks.
32:53For example, the Olympic symbol should not be simulated using pizzas, onion rings, tires, beverages, basketball, snowflakes, triangles, smiley faces, fruits and vegetables, etc. I had to laugh that they actually put all that in their commercial guidelines on the website. It's just testament to the ingenuity of the American populace and their ability to circumvent U.S. laws. Arguably, the Olympic Committee is correct there because they have an absolute right to that five rings symbol. And it's not constrained in any way by likelihood of confusion or anything else if it's being used in some sort of commercial use.
33:34A couple of years ago, there was a guy in Minnesota started using hashtag and then various Olympic marks and claimed that the hashtag wasn't in the statute. You know, that the statute, it protects Olympics. It protects Olympiad. It doesn't protect hashtag Olympic, which I thought was very creative. Americans are just very ingenious when it comes to getting around laws. What about social media? These prohibitions are all about commercial uses. So is it only businesses and corporations that have to worry? I mean, what about these social media influencers? Do they have to worry as well? Absolutely.
34:13I mean, if they're doing it for a commercial purpose, they're in trouble. And they don't have a lot to stand on. And we've talked about influencers a lot over the years. And as you know, June, I still don't quite get it. I don't either. But I'm not a teenage girl. That could explain why. But it seems to me from a distance that the core thing these influencers are doing is trying to commercialize their own personal brand and to sell things and to make money. So I don't see how an influencer can simply say, oh, I'm not doing it for commercial purpose. Oh, heck, yes, they are. Also, there could be another problem because the individual athletes have rights to their name, image and likeness.
34:52So could you run into a problem there, even if you're sort of congratulating them on their success? That gets very tricky. And I think in general, given the way the law is moving in what we call NIL, I think you just are better off not saying it if it's in connection, again, with a commercial purpose. If all you want to do is throw out, you know, hashtag Lindsey Vonn, well, that may be a bad choice. But let's say before her injury, you wanted to say hashtag Lindsey Vonn, you know, congratulate her on winning. I think that would be perfectly fine. It's not for commercial purpose if you did that.
35:28And I hear she's still going to ski anyway, which is amazing. She's got, I guess, a stretched ACL. And I can't imagine a sport that would put more pressure on it than downhill skiing. And I mean, kudos to her. She wins a medal. It's going to be the most amazing thing of all time in Olympic history. We'll see. So, Terry, I wanted to ask you one thing I was wondering about. They do send out cease and desist letters, right? So does that give you time to correct your error if you've been using a trademark? And so then you won't be sued by the Olympic Committee. First, let me agree that the Olympic Committee is perhaps the most aggressive trademark owner I've ever run across.
36:12I had a case about 15 years ago where a local here in D.C. mortgage company was using the name Olympus Mortgage. They got a cease and desist letter. And I told them, look, there's absolutely nothing you can do about this whatsoever. You write them back, apologize and say we'll change it. And, you know, they won't do anything more. they will want to see the change. They'll insist that you send them some evidence that you've changed. But it is very intimidating when your client gets a letter like that out of the blue, because nobody knows that this special law exists protecting the Olympic Committee.
36:49There's certainly been a lot of litigation in this area. Thanks so much, Terry. That's intellectual property litigator Terrence Ross of Katnmuchin Rosenman. And that's it for this edition of the Bloomberg Law Show. Remember, you can always get the latest legal news on our Bloomberg Law podcast. You can find them on Apple Podcasts, Spotify, and at www.bloomberg.com slash podcast slash law. And remember to tune into the Bloomberg Law Show every weeknight at 10 p.m. Wall Street time. I'm June Grosso, and you're listening to Bloomberg.
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From the publisher
Environmental law expert Pat Parenteau, a professor at the Vermont Law & Graduate School, discusses the five straight court losses the Trump administration has suffered in the attempt to stop wind farms. Intellectual property litigator Terence Ross, a partner at Katten Muchin Rosenman, discusses the policing of intellectual property at the Olympics. June Grasso hosts.
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