#DamnGood Special! The Best (And Worst?!) Beauty Innovations of All Time Featuring Guest Editor Brooke DeVard. Plus, Is Clarisonic Back?

24:12And you do hear in like some cultures where it's like a rite of passage when they're 18, they're going to get this, they're going to get that. And I don't know, I just think we're kind of going in that direction. And we actually, we interviewed Dr. Carruthers, who's the co-founder, her, she and her husband, her late husband, pioneered Botox for cosmetic use and basically got it approved. But there's so many different ways that you can use Botox, even for health purposes. If people who want to dig in the crates and go back to that episode, it's like migraines, people with cerebral palsy, like there's actual medical uses that are incredibly powerful.

24:53So TMJ as well, right? Yes. Absolutely. My Botox story is I went to my dermatologist and I was like, when I raise my eyebrows, I have some like lines here. Yeah. And she was like, make that face again. And I didn't. She was like, how often do you make that face? And I was like, never. Like, really. And she was like, it's fine. Like, just you don't need to do this. You know, I think. I love that. Yeah. It was like, it was very nice to be talked down for a minute. And I'm not, I'm not against it. It's just not fillers and Botox and all that has not been part of my self-care routine. The thing that I find fascinating, have you seen in Korea where they do this all over face Botox?

25:32Yes. They just get Botox injections all over their skin, like on the surface of their skin. And it kind of gives your skin this like glass. Yeah. Interesting. Yeah. I haven't. But, you know, Dr. Sam Ellis, who's the founder of Prequel and dermatologist. She was on our show and I had asked her what I could do about the orange peel effect on my chin. So that's that like really fine dimpling texture. And she recommended Botox. Interesting. And she actually is the one who said she does one here and one here. If you go to her Instagram, there's photos of where she does black marker and shows you exactly where she injects herself.

26:10And so it is actually for texture. Interesting. And you all have me wanting to try Botox now. You can notice a side by side. You can notice. One thing I will say is what I, what sticks out from interviewing Dr. Carothers, by the way, she did give me Botox once and it was the best, most effective Botox placement ever. No surprise. But she just said, when you see a line at rest, then you can like check it out. If the line is not at rest, you don't need it. Don't spend your money on preventative Botox. It's too expensive. Don't just wait until you get the coin slot like me. You know, we could just do a whole episode just on Botox.

26:50What's on the tip of your tongue, Brooke? So when you first asked this question about the biggest innovations in beauty, my first thought was something actually outside of beauty, which is social media, specifically Instagram. Fair enough since you came from Instagram, which we didn't even discuss. Yes, I spent nearly five years working at Instagram and definitely saw the way that the platform influenced trends. But I think from a global perspective, and I just did an interview with Tembe who wrote this book about nail art around the world. And one of the things they did was for every nail artist they interviewed, whether it was a nail artist in Colombia or Tokyo or France, they would say, who are you inspired by?

27:28And then they would name someone in a totally different country, just that they followed on Instagram. And I think about how it used to be you would have these like regional trends and everything was very siloed. But now because of Instagram, so many beauty creators are able to be inspired by each other, share trends. There are people I just interviewed, Dochi's makeup artist. She was like, I was just doing my makeup online. And like I got a DM from Dochi being like, you're great. Like, let's work together. Wow. I feel like. Wow. Can you name drop? Then people can follow the makeup artist. Oh, yes.

27:59Makeup by Chelsea. OK. Yes. and she's on this week's episode of Naked Beauty. But yeah, it's like people are finding makeup artists or finding hairstylists through Instagram. Artists are being inspired by one another. Like I feel like, I don't know if we, it's almost unimaginable to think about where the beauty industry would be without Instagram. That's so true. Yes. And even Instagram face was a thing. Right, right. You know, it had an aesthetic and we knew what you were talking about when you would say Instagram face, like 2016. Yes, no, of course. I remember. I remember. And I think, and some of that is harmful, right?

28:34Like the filters and like the homogenization of the beauty standard. Yeah. But I do think young people today don't realize, like when we were growing up, for me, there was like Britney Spears, Christina Aguilera. Everyone was like, there was no Lizzo. Yeah. There was no like Lil Nas X, like an openly queer black man that was a pop star. Like we didn't have Tyler, the creator wearing nail polish. We didn't have Chapel Rhone. Like we did not have different standards of beauty to like look up to. You're right. We would not be where we are in beauty at all without sharing these ideas and the inspiration.

29:11And yeah, the Instagram eyebrow, you know, the Instagram eyebrow alone is so influential. Yeah. 2016 was a rough year for beauty. It was like very matte, matte, matte products. Yeah. The cut crease. Remember the Becca highlighter? Yeah. These things were, yeah, legendary. They really are. Legendary. They are. They were. They just kind of like define that era. And also, I would say the launch pad, like the in terms of the industry, the launch pad that Instagram has been for so many brands now, like just in terms of influencer led brands and all of that is pretty incredible. Carleen, what do you think?

29:54What's your, what are you like dying to talk about? What's changed your life? I would say there was a time when I bleached my hair. I decided that I wanted to be bleach blonde. And so I went for it. It was like after I had my kids and I was having this rebellious streak. And I was like, I want my hair to be like ear length and bleach blonde. So that's what I did. And it killed my hair. Like it murdered it. And for a few years, it was like kind of embarrassing because we were hosting this show. And I was like, my hair is just absolutely fried. So Bond Builders came along. And of course, OG, got to give the credit to the OG, which was Olaplex.

30:32Yeah. I really like K18 as well. I think that they, I mean, we had the founders on our show and it just actually works. Like it really, I remember the defining moment when I tried it. And of course, so this is that thing where you use it instead of conditioner on damp hair. You kind of blend it into a paste, run it through your hair. And like the before. And you don't rinse it out. And after when I blow dried it was just like, what is this stuff? And sure enough, it caught on like wildfire. And then now there's a whole category around bond repair. Now, how many of them are actually legit, I think is questionable.

31:10I think there's a lot of like stamping shit on a bottle that I don't know if it's actually the real deal. But I do want to point out because this potentially could be a big thing, but I will say I haven't tried it yet. So I've talked before about Epre, E-P-R-E-S. And it is a bond repair treatment that you spray in your hair. And it comes like super concentrated in a vial. You pour it in this bigger container, you add water, you spray it in. I also love that product. And it was actually created by the original chemist behind Olaplex. interesting so it was like okay 20 years later 10 years later what is this guy going to create it's obviously going to be like the next generation and of course it's like clinically proven there's a patented formula all of that and he's now launching ephd which is for your nails okay it's this i have it here so it's like the idea is like bond building for your nails yes so So it's a nail treatment patented bond repair.

32:15Okay. I'm going to talk about another no-brainer, and that's hair dye. Okay. I do think, again, that has sort of introduced, quote-unquote, choice into aging. Because before we had hair dye, it was just hats. We only had hats. Dead serious. We only had hats. Quoter on that. that's why in like the uk it was like oh is that why they all wore fascinators and hats all the time that's my own historical interpretation

32:53do you think it could have been because they didn't have heat it's so damn chilly there that they had to warm their heads that could have also been it but it's interesting because it was founded in France in like, or I think it was like 1908, Hairdye was first founded. So like in just in the last hundred years. But what I also find interesting about it too, is like we've really, they pioneered it, but it's like, we've not really moved beyond it that much. It's less damaging now, but give me, where is the pill for gray hair? Interesting. Well, they are trying to come out with that. But come on.

33:27I think there's an actual pill that I've gotten the press release, but I recently I bend it I bend it so fast it's called Array oh yeah so I bend that one because you're supposed to take it as a preventative oh of course yeah forget it so it's just like you may never have even grayed and you're gonna buy this monthly get on a subscription like no I know I know I just watched the episode of Sex and the City where Samantha discovers a gray pubic hair and it causes a whole unraveling meltdown because she's dating Smith who of course is much younger and then she dyes her pubic it's just it's a whole thing but yeah I mean you're right it does introduce choice into aging yeah and there are some people that go gray in a way that is so beautiful and like multi-dimensional like how like how does your gray hair even do that but that's rare right when you go like all silver but I do think that's so I love it I love that people are embracing it but I think most people are still going the route of being in the chair every four weeks, every six weeks, whatever it is.

34:31And even when, you know, we're in Paris and the whole thing is like effortless girls, chic, you know, try to find a French woman with gray hair. It doesn't exist because they are all using box dye from the, you know, drugstore or whatever it is there. I can't remember the name of Monoprix. But yeah, I think it's very interesting. Also ColorWow. I will give credit to ColorWow. Yes. Huge innovation. I know, obviously, there's been so many knocked off since then, but I still I still stay on the original. Yeah, it's really good. Wow. It's like it does not come off. And there's like so many different colors now.

35:08I mean, it's amazing. Yeah, it's it's like I can't be without it. It is a shift, right? Like to because I have contemplated that going gray and I was like, I just don't think I'm ready. Yeah. Very personal choice. Very personal. Some people look great and I just don't think I'd be one of them. I also had a hair innovation category, but specifically around black women and natural hair. Tell us more. 10 years ago, 15 years ago, there were just not, there were not products for natural hair. Like everyone was making their own concoctions on YouTube, mixing yogurt and bananas. And there were just so many things that you had to do at home, melting shea butter.

35:50I mean, I have literally done it all because companies like Shea Moisture didn't exist. I mean, there really were not products formulated for black natural hair, which like now you hear that in 2025. That feels like unbelievable. Yeah. But they're just there really weren't. So that's a space that I feel like has come so, so far. Another exciting innovation in the hair braiding space, a lot of braiding hair is synthetic. So it's, you know, made in the lab. And a lot of it is very harmful to people's scalps. They find they have a lot of irritation. Some people wash their hair in apple cider vinegar before they put it in.

36:22But now there's this whole like realm of natural fibers that are being used for synthetic braiding hair. So like Rebundle is one of them. They use banana fibers for braiding hair, which is really interesting. And it's more expensive. So like a pack of braiding hair is usually like$5 and this is like$30. I think now they've bumped it down to$22. It's a big markup. Yeah. But you're paying for something that's much more sustainable, that's going to be better for your scalp. Braids are in a long time. Yeah. So it's interesting to see all this innovation happening for braiding hair. But then even just, yeah, thinking about the natural hair space 10 years ago.

36:59Yeah. So different. So you're wearing right now micro braids? Yes, I have micro braids. But I didn't want to do micro braids all over my whole head because it would take literally three or four days. Like it would be insane. So I have a sew-in, like a traditional sew-in with tracks in the back and then micro braids in the front. Is there someone we can give credit to who worked on your hair? Janay. Janay Secois. Braids by Janay Secois is her Instagram handle. She's incredible. And then the sew-in, I went to Corey Moreno, who's also incredible. He does Zendaya's hair. He does Lil Nas X. He does Natasha Lyonne.

37:35He does everything. Cut, color, sew-ins. but I had them basically work together to create a style for me. Yeah, a look. It looks great. Carlina and I were just talking earlier today about how Carol's daughter was brought back by Lisa Rice. Yes, she's bringing it back, which I think is exciting. That is. Did you ever try her products? Oh, yes. I've tried the moisture milk. I've tried, I remember very early on when she was still like doing the products out of Harlem, like early, early days, she had this almond cookie scrub that was like incredible. I don't even know if they still make it. Okay. But I, Carol's daughter has been kind of like a staple in the beauty community for a while.

38:12So I'm excited that she's kind of taking the reins. Should we talk a little bit about a flop? Oh. Let's talk about something that maybe was supposed to be the next greatest thing. And it just turned out to be a total flop. You know what comes to mind for me? This was like around 2020. Remember when everything was CBD skincare? Oh, yes. Good one. I'm so glad you're bringing this up. It's like a fever dream. It's like, did that happen? Yes. But even like in St. Jane is still around. I remember their positioning now has nothing to do with CBD. But it was like every email, everything was just like CBD skincare is going to revolutionize the industry.

38:49And now it's crickets. Like I don't even hear CBD mentioned in the conversation. Do you know who originally like dipped their toe in that? And probably not a lot of people don't know is the Dueskin. Oh, interesting. Oh, really? Yeah. I'm happy because I could never pronounce the main ingredient. It was cannabinoid or something. Cannabinoid. It's so buried now. But I think if you look at the actual ingredients, there is that. Well, you know, Paula's Choice released a, it was like two seconds. They had a line that used cannabis oil in it. It was like in a light green bottle. And so I actually really liked it.

39:24It was very calming for the skin. And I reached out to them and they were like, oh, that's come and gone. Like we don't even make that anymore. But yeah, CBD was like everything. It was. It absolutely was. And I remember we always people were like waiting in the wings for weed to become legal. And then it was just like inbox full. And there was zero there was zero real evidence that it did anything for the skin because they couldn't really like test it in the market before it was like legal. You know what I mean? And I know Carlene said it a lot. She was like, we need a dermatologist backed CBD brand.

39:58Then I will be on board. For me, I think a flop is, well, specifically the Opulis, which just shuttered in December 2024. So that was meant to be the Nespresso of skincare. Oh. And it was founded by the same founder as Clarisonic, Dr. Rob Ackridge, I believe is his name. Filling landfills everywhere with his creations, right? Does anyone use the Clarisonic spin brush anymore? There might be some brush heads on eBay somewhere. Right. But like that was such a moment. It was. Like the 2010 to 2015 window, everyone had a Clarisonic. Okay, this is crazy though. I just saw a post from a very prominent dermatologist the other day talking about how excited she was that Clarisonic's coming back.

40:46So found a random article online that said that Dr. Rob had basically bought back the company. He was relaunching Clarisonic and really excited that this would expand into like light skin devices as well. So obviously I was excited to contacted the PR for Dr. Rob and found out it's totally a sham. It is not happening. And so I just couldn't believe like dermatologists so excited did not fact check this at all. So don't believe the hype, you guys. Don't go searching and buying online. This is a scam. Clarisonic RIP is staying RIP. It is not relaunching in 2025. But I, you know, I do believe people would be very excited about it.

41:32I think it was a bit before its time. And I think people would be all over this now. I would believe that because I think a lot of people don't wash their face as effectively as they think they are. Like, especially when I see people wash their face, I'm like, what was that? Like a little splash of water you did. Exactly. I remember going to these events. They've done like imaging of the face where they can tell where you've often it's in the folds of your nose and in the creases where you're where it's left. So they they did all kinds of imaging to show that when you use the Clarisonic, the actual penetration and effectiveness of your skin care after increased by a ton.

42:09And he actually worked in like HIV studies before he went off and created Clarisonic. Dr. Rob. Well, he's a really sweet man and he sold so many Clarisonics on QVC like this man and QVC were like this. It was crazy. That was just that era. Yeah. So the Nespresso of skincare was basically like you had to it was on your countertop. It was like going to custom mix or sorry. They had these little pods that were your custom mix skincare. It like spun around, warmed it up. And I just think anything like that that's taking you just have to change your routine so much. And I even feel that way. But like YSL has a custom.

42:48Yes, I've seen that. Makeup device where you can custom curate your own lipstick shade. Yes, I've seen that. And it's like, that's going to be in a landfill. I don't care. It says YSL on it. You know, who was the time? Like, yeah, who was it? I feel that way about like the airbrush foundation as well. Like, I'm just not going to do all of that. Yeah. I think it just is asking too much of women to take take them out of the routine that they already know and may probably love and just changing the gestures. It's like it's not that insanely innovative unless it was like Botox, you know, melting your own Botox, putting it on her face.

43:23Like the results just aren't that. Yeah. Right. But I will say I am curious about the Bold Hue one that Sir John worked on. Yes. Because he's sort of the face of it, the makeup artist behind it. And it's essentially like the YSL one. 40 ,000 people are on the wait list, apparently. And so what I will say about the Bold Hue one, which I think is interesting, is because I think so many women of color specifically, and it's a problem that a lot of women have actually, but like figuring out your exact shade and like. Yeah, foundation is different, I think. It's different, right? And like the summer versus the winter, like being able to customize that, I do feel like is speaking to like an unmet need.

44:02Yeah. Yeah. This is why what I was going to say, prescriptives was so far ahead of its time. Like, honestly, if Estee Lauder was smart or whoever, somebody, somebody make it happen. But like bring prescriptives back. Yeah, true. Because that's exactly what we're talking about. Yeah. You know, and I think I really think it might have been ahead of its time. Maybe. I'm not sure. I don't know about this, guys. I just think for a person to own this, do you need a$300 machine sitting on your counter? I just don't know. Jury is out. But I haven't tried it myself, so I can't I can't really say. But you know what?

44:38here's the thing that I've also realized by talking to listeners that listen all over the world. You all live in Toronto, right? I'm here in Los Angeles. Like we think like New York, LA, people don't have a counter they can walk into, you know, people don't live in places where they have access. So like they need things delivered to them. That's true. True. Yes, it's true. But actually, funny enough, you know, who's doing decently well. I'm not saying off the charts, but lip lab so oh bite bite yes r.i.p yes i i remember going to their soho location making my own lipstick but that they're actually growing interesting they just opened a location in austin in the fall and i think they opened their second location i can't in dc in february yeah and like that people are into it they go it's like an activity it's a party and but you can reorder if you really like it.

45:35So I don't know. Yeah, it is. But what I do want to say about someone like a Dr. Rob or these people at Bold Hue, like we really do need these scrappy startups to be taking these big swings because the truth is L 'Oreal's never probably really going to do it. Or if you look at P &G, they came out with that Opti a few years ago. It's a device. Do you remember it? I talked about it on the show. And it took them like 15 years to create it. And it was supposed to take over and you wouldn't need foundation anymore because it basically could. Oh, yeah. The printer. The 3D printer. It could read your face and it would just deliver foundation or coverage where you had like a pimple or a brown spot or what have you.

46:18And so you were literally getting hyper-targeted, seamless coverage of any redness, any little bits and bobs. And it worked extremely well. Did you get to try it? I did. I would love to try something like that. But it flopped because, again, people didn't understand it. Too high tech, too much work. And the other thing was when the makeup was on your face, let's say it was a dark spot, it had like niacinamide in the coverage. So over time, it was making your skin even better. But I think those big swings by P &Gs and L 'Oreal's are like not happening as much anymore. Have you all seen the machines at the airport where you can get your nails done?

47:01No. I have. I've never tried it both. See, a lot of people were like, no, this is awful. I'm like, I'm open to it. I would try it. I would try it too. And it seems to be very effective. I mean, it takes like an image of your nail and you pick the color and then it just does the coats. And it's, I mean, some nail techs are distracted and like, maybe this is even better. I mean, I do dislike taking jobs away from people. Yeah. Creatives. Yeah. Yes. But I'm like, I'm open to machines. Yeah. They should partner with a, with like a real estate. really great, like Bettina Goldstein or something to do.

47:36Like maybe you push a button like a pop machine and you're like, I'll take the martini manicure or whatever. And it's like all her designs. That would be cool. Yeah, it is. But I do think that part of the issue with all of this is that devices are expensive and they're hard. There's a lot of different little different moving parts. It's a hard goods thing that you buy once and not again. So how do you get people coming back? I think people lose their shirts because it sounds like a good idea, but it's like in the long term, it is a bit problematic. And like the shipping, the returns, it's like you kind of need like a Dyson that, you know, has this stuff on lock and like engineers who are going to, as opposed to like startups and beauty brands, you know?

48:27Well, I could see the frustration being just like printers. It's like you go to make your foundation with the bowl to you and you're out of the black pigment. That's what's going to happen. And then you're like, I'll get my Armani. I'll get my Armani out of the drawer. Like my printer in the basement has been sitting there for two years with no toner. I don't know where to order it from. I don't remember what it's called. Like, f*** off. But we could be eating our words. I mean, I would try the bowl to you. I would try it. 40 ,000 people apparently want to. But price will be another thing. Yeah.

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50:50another one i have and this is i think sustainability is coming a long way but waterless products i'm sure you all have seen a lot of these two like concentrates there was i think the name of the brand is everest you guys familiar with yes canadian oh they're canadian okay well shout out to them and they were talking about body wash and they were basically explaining like you are paying for the transport you're basically if you have a body wash it is 70 % water that you were using in the shower where there's already water. So a concentrate, you can just lather with the water that's there. Their shampoo is a concentrate, their conditioner.

51:24It's like you realize how many of these products have water in them. And then there's some really high-end skincare. Like I love Retrovet. Have you tried the Retrovet products? I haven't. They're beautiful. I've heard good things. Yes. Yes. Jamie Heidegger, whose family founded Kiehl's. Yeah. But her products are super highly concentrated because they're waterless. And so a little bit goes a long way. So those, you don't add water. They're just super active. They're just super active and super concentrated. So you just do like one little pump and like your whole face like feels amazing. And you just realize how many products have water as like filler.

51:57Yeah. And I think that the rise of waterless products is really interesting. Now, I do love a good body wash. I try to just be like a bar soap girly because I know that it's better for the planet. I do find that I like some body washes, but I think that we will see more and more shampoo bars, more and more waterless products. I think it just makes sense from a sustainability standpoint. Yeah. As long as the performance is there, I agree with you. And Deal Bodies, which is a Canadian skincare brand. Shout out to Chris. She's amazing. Her packaging, her branding is so good, but her products are waterless as well.

52:32They're more like meant to be more potent. But any other innovations? Fragrance, I think, is an area where there's been so much innovation, specifically in synthetic fragrances. Do you know the brand Futurist Society? No. It's like a very like niche fragrance brand. But basically their whole thing is that they resurrect extinct plants and flowers that like used to exist. Yeah. And they basically like create them in a lab and they're like bio-identical to what this like rare flower would have been. But there are things like rose oil where like you would need like a room, this room filled with roses to get like this much rose oil.

53:07And now they can make rose oil in a lab. And I think that especially because my fragrance journey started with like making my own essential oils and it was all like natural and holistic. I always thought that that was like the better way to approach fragrance. But as I've learned more and more, it's like actually synthetic fragrances or some synthetic notes are better for the environment because you're not like foraging and taking. those things from the environment. This has been an interesting conversation though. We were talking about this, is that in the fragrance industry and potentially in other areas as well, like skincare, there's some like farmers who around the world who are like, that's their whole living, right?

53:46Like there's economies that are wrapped around this. So if they take one little rose petal and then make it in a lab, it's like those people are out of business. Chanel works with these small farmers like in areas in south of France where they're actually helping to preserve certain breeds of flowers so that they don't become extinct. Yes. So they're actually, it's like, and Guerlain does this and they, and they work so hard to, to keep these, to keep these flowers in existence because they're also part of an ecosystem. And, you know, this feeds the bees and that, again, it's back to like, it's actually more of a holistic system.

54:30And we were even talking about vegan beauty and like beeswax in beauty products. I'm a big, I love beeswax, but then that's not vegan. So it goes to that idea, though, that there are some brands that are preserving bee colonies and they're actually helping. So and bees are part of the ecosystem, yada, yada. So it's complicated, you know. It's such a good point. And it's such a delicate balance. I think future society stood out to me because of this idea of like resurrecting these. Like we don't just don't think about flowers that have gone extinct, you know, like it's so interesting. Right. So that you can use science to like create a new scent profile that used to exist, but doesn't exist anymore.

55:13Yeah. No, I think it's so cool. And it's better to have that like on file and be able to resurrect that than not have it at all. than not have it at all. It's more just like, where will this go in terms of like palm oil or whatever it is? Technology always takes jobs away from humans, right? Chat GPT means there are fewer copywriters. AI models means fewer working models. Like, there's so much. I don't know if you saw H &M just released this campaign where the like models co-signed their AI models and they had these quotes like, I can be in Paris and in Spain at the same time. And like, Like it was basically showing that the models were like had agency over their AI models.

55:55But then, of course, people in the comment section were like, well, what about the hairstylists and makeup artists and photographers and lighting people that are now out of a job because the AI model is working? Well, there's a really high end spa in Manhattan and I don't have the name of it right in front of me, but they just put on their menu a robot massage. See, I would try that. A hundred percent. I would too. Yeah. Yeah. So it's like it is interesting because people are like, I'll feel safer. I'll feel more comfortable, whatever. But to your point, it's maybe taking an esthetician. Is it that different than where I get my pedicure?

56:31Like the chair? You know, I know. The chair is massaging me. Right, right. I know. It's like robot arms are massaging you. And are people saying that they feel safer from like a like sexual assault standpoint? I think that it's just like maybe some people are just not comfortable with strangers touching them. So and probably also, you know, there's some people that don't want like a male therapist, but what have you. Yeah. It's just like they can relax into it more. Interesting. Yeah. I would feel less safe because if it malfunctions and you're on the table. It's got its robot arms on you. Yeah, I know.

57:11It's an interesting thing. But I do think AI and beauty, like, where do you think that's going to go? Have you thought about that? Well, I so I'm like in I feel like the minority in that I love AI. I'm very interested in it. I actually made an AI character. Her name is Vivian Vogue. You can like DM with her from my Instagram profile. OK, yeah. Meta is always trying to make me be a like do it. I'm like, what is this? I don't want it. I promise I'm not like a still like undercover meta agent. But I do really think she's like a beauty and fashion expert. And you can literally like DM her and be like, I want like a semi nude sheer nail polish.

57:47Like, what do you recommend? And like she'll respond. And I like basically picked like sources to like inform her voice. Oh, wow. So I think that AI is going to be really powerful for beauty recommendations. So if you're like, I want a vanilla fragrance that's not too sweet. Like, what do you recommend? It would take so long to like Google around and like find that information. Or skincare routine. I see a lot of people doing that. Yes, I have this age. I live in this climate. I have this type of skin, like make a skincare routine for me. And I don't want to spend more than$100 on any product, right?

58:13Like AI can give you a solid skincare routine like that. So I think that it's good for product recommendations, but I don't like text-based ones, but I don't think it can replace like creators. I don't think it can replace human recommendations. I don't think, I think every single piece of generated AI content I see is for me like soulless. Yeah. You know, you can kind of tell when it's been written by chat GPT. also. 100%. Like I've, yeah. Press releases. We've gotten some all those press emails. Communications in my inbox where I'm just like, oh, okay, this is chat GPT for sure. So thank you so much, Brooke, for guest editing with us today.

58:54Oh my gosh, this was so fun. This was so fun and we really appreciate your time and can't wait to do it again in the future. Yes, yes. And I hope some of your listeners come over to Naked Beauty to listen on Mondays. I feel like there should be even more beauty podcasts But I love the community amongst the beauty podcasters and the listenership. Awesome. Thank you so much. Thank you. Thank you. Thanks for listening. You can find details on every product mentioned in today's episode, along with our exclusive promo codes on our blog at BreakingBeautyPodcast.com. While you're there, be sure to sign up for our newsletter.

59:28Every episode will be delivered directly to your inbox so you won't miss a single thing. And get social with us. Let us know what you think of the episode. you can follow us on Instagram at Breaking Beauty Podcast. And did you know we also have a private Facebook group? Just search Breaking Beauty Podcast chat room. You can even leave us a voicemail at any time with questions or feedback at 1-844-227-0302. And don't forget to subscribe to us wherever you get your podcast fix. Spotify, Stitcher, Google Podcasts, and Apple Podcasts, where you can show us some love by writing a review. See you next Wednesday.

1:00:20Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.