The #DamnGood Fall 2024 Shoppable Trend Report: High-Tech Hair, Blur SZN 2.0, Peak Peptides and More!

25:23So I just kind of like put it in my hand. I used it as like the second step exfoliating toner. And it's just extremely gentle, like because of that milky base, I think you would actually really like this. And I just noticed this like overall improvement of the texture, the tone, you know, any little acne marks, they're kind of like more faded. And, you know, I'm an exfoliating junkie, but I do have sensitive skin. So something like this in the mix is better for me, frankly, than some of the other stuff that I love to go to town with. Yeah. So what's doing the exfoliating? The exfoliation happens thanks to an ingredient called N-acetoglucosamine.

26:05It's often abbreviated as NAG on a label. And what makes that really special is that it's a non-acid exfoliation. So the way that something like glycolic acid or lactic acid works on the skin, it kind of works to break down the bonds between skin cells and that gives you the glowy complexion. How this works is it almost prevents those dead skin cells from sticking together. So they're sloughed off in a much more gentle way. And that's why people with sensitive skin types really, really gravitate toward this type of exfoliation. And that's why they can tolerate it as well. and there's some pretty good skincare claims with this product.

26:48After two weeks, they tested this on a group of 25 people. In two weeks, they noticed that there was a reduction in the look of large pores and then in six weeks time, more than 22 % said that it reduced the look of dark spots. So I really appreciate that this is something that sensitive skin types can use two times a day. They're not going to get that irritation and you're getting a lot of those glowy skin benefits. Yeah, it reminds me of the Very Good Light. Right. I can't remember the proper name for that product, but I loved that so much. So if you want to support a actual K-Beauty brand, try the one by Very Good Light because it's really, really good.

27:41shout out to medicaid for supporting this episode we know that peptides are the skincare ingredient this season and i want to turn you on to one product that's become a favorite of mine it's packed with peptides and that's the medicaid's best-selling liquid peptide so it's a serum it comes in a dropper bottle. It's not sticky at all. And it's clinically proven to smooth the look of fine lines and wrinkles in just seven days. I definitely noticed that my forehead is smoother and I'm loving the results. So Medicaid liquid peptides is formulated with 10 powerful peptides in just one bottle and liquid peptides, it reduces the appearance of expression lines and deep set wrinkles.

28:27And if this is the first time that you're hearing about the Medicaid brand, it's a clinically proven British skincare brand known for age defying results. And it's also dermatologist recommended. Exciting news. We have a very special offer. If you'd like to try Medicaid liquid peptides yourself, visit Medicaid.us for 20 % off your first order with code beauty at checkout. That's M E D I K the number eight dot us and use code beauty to save 20%. Once again, visit Medicaid dot us for 20 % off your first order with code beauty at checkout. We'll link to this offer in our show notes and on our website.

29:09Now back to the show. Okay. So I'm on a health journey. I've cut out gluten by about 90 % anyway, and heck yeah, I'm drinking my AG1 every afternoon now, right when I hit the three o 'clock wall. I was drinking it in the morning, but then I realized it's actually perfect instead of a sugary snack that I'd usually turn to when I get the mid-afternoon slumps because I really like the taste of it, especially on ice. It's refreshing and not too sweet. If you're not familiar with AG1, it's a foundational nutrition supplement that delivers daily nutrients and gut health support and is backed by multiple research studies.

29:48So you can trust what you're putting in your body. So just like what we've learned about in the world of beauty, nutritional supplements are kind of similar in that some companies rely on individual ingredient research and then put them all together. But you don't really know what the end effect is on the total formula. With AG1, their entire formula is backed by research studies conducted by a third party, double blind. So no labels were shown and placebo controlled. So for my issues of digestion and exhaustion, I really appreciated that 97 % of people in one research study felt more energy after 30 days.

30:28And after 90 days, 97 % of people in that research study felt improved digestion. If I had to recommend one product to support whole body health, it's AG1. And that's why I'm excited to welcome them as a new partner. It's easy and satisfying to start your journey with AG1. Try AG1 and get a free one-year supply of vitamin D3, K2, and five free AG1 travel packs. Oh my gosh, I love those things. With your first purchase at drinkag1.com slash beauty. That's drinkag1.com slash beauty. Check it out.

31:15So I want to take a beat to talk about hair. Yes. I think the whole field of hair care is just getting so high tech, whether you think about tools. I know that L 'Oreal Professional is coming out with their blow dryer, which is, we've talked about this in a previous episode, it's like going to go neck and neck with Dyson. Right. But it has a whole different technology where it's using like light as opposed to hot air to dry your hair. Yeah. It's almost like as you were talking, I was like, should it even be called a blow dryer? Because I don't think they're using air. It's not blowing anything.

31:48It's light. No, they are using it. There will be there will be like it'll be blowing. OK. But it's not using like coil technology. That's right. It's using actual light. Yes. So that's going to be launching later this year. I know that the samples are very scarce, but as soon as we have it, we will definitely do a review, probably on TikTok. But in the meantime, I know that there's some news that came out from Dyson. Yeah, this was huge. Yeah. So Dyson launched a couple of new things this fall. Yes, they have brand new headphones called OnTrack, which send us some as podcasters. We need great headphones.

32:24And then they also launched an Airwrap Styler ID, which is Bluetooth enabled. so you can connect it to an app on your phone and it tells you how to use the Dyson Airwrap, which I think is kind of genius with a little voice. Well, it's like step-by-step instructions and it's timed as well. Oh, interesting. Because I think a lot of people were like, what do I even do when I get it at home? But the biggest news to me is that they have gone into styling products. And I think this was quite unexpected. Yeah. And I had the good fortune of trying them. So it is actually called Kytoson and Dyson Kytoson is the name of it.

33:03And that's actually a mushroom. And the whole idea is that they are four pre-style creams that you put on soaking wet hair. And each cream is, the cream that you use is dependent on your hair type. So they have one for coily, kinky hair. There's, you know, fine, whatever. And then they have one post-styling serum. and each of these products is 59 us dollars or it's about 68 in canada i do believe not cheap i guess we should have expected that right yeah and it's it's a it's a luxury price point or luxury brand i think it's on par with a kerastase or a k18 or olaplex yeah kind of idea and i'll just show it to you have you seen this at all carlene um i saw just the pictures so it is that kind of like blue and coral colors that you sorry navy blue and coral colors that you see from the the air wrap itself um and except in yeah how do you open this thing so you you it comes off the bottom the lid comes off the bottom so you can go ahead and try it you want so this is the pre-style cream so it's like it's uh like a pump but on the bottom so you kind of dose it into your hand like this.

34:16Okay. There's a little bit of a learning curve to know how much product to put in your hair. But the whole idea is that the pre-style cream, whatever one you choose, is meant to give you flexible and long lasting hold. Because of course, most people that use the air wrap, a lot of the challenges, people would say, my hair didn't hold the curl. So they set out to tackle that. Okay. And it is, and it is like two meant to be two times longer hold than without. Wow. Yeah. So they actually put those claims to the test. I personally have quite thick hair. So I needed with the pre-style cream, I found I needed like two or three pumps on each side of my hair.

35:04And when it was soaking wet, like raked it through and it's, it just gives your hair, It's not sticky. It's not tacky, but you can feel it's bond building is the technology. So then you put it all in and then you style your hair as usual. And so it's meant to give be like make your hair less frizzy, make you have longer hold. And of course, if you're curly hair, that's very important. And I think curly hair girls in particular are going to love this. They tested these pre-style creams in like wet rooms, like where it was 80 plus percent humidity. Yeah. So it's like they really they're always nerding out.

35:41Yeah. They always go over extra. Yeah. Yeah. Extra. Yeah. And so they say that these flexible bonds. So it's the power by Kytosyn technology. The Dyson Trito technology flexibly locks in styles and lightweight structure bonds without stickiness, brittleness or crunch. I will say my hair has never been softer after putting product in it like if you want to feel it right now like I yeah feel feel soft it's like kind of silky but still has the hold which I think is in my experience you usually have one or the other yeah so it allows bonds to move flex recall its style in unison for shiny smoother styles so I definitely did find that it like it helped my air wrap style last longer.

36:30And so that claim, I can attest to that. And then in terms of the post styling hair serum, yes, I think it was nice. Yes, I think it didn't weigh my hair down. But like, is that one as necessary? I don't think so. I think it's all about the pre-style cream. Right. Right. In my opinion. Yeah. Well, your hair always looks smooth from when you use the Dyson Airwrap. I don't know why for my hair. I find it makes my hair look frizzy. Yeah. So maybe that's the type of person who would use the after the post care more so um yeah and like I can get into all the scientific mumbo jumbo but I think I can just leave it there to say that yes I tried it yes I think it is different than other I think it gives longer lasting hold than other stuff that I've tried for with the air wrap because to get the air wrap right it is all about the hair prep yeah it is interesting so yeah so that's my two cents on that and you know I was skeptical because I thought they don't necessarily have a lab on site to be making quote-unquote wet products so how are they going to do this but of course they're they have tons of hairstylists that they work with and yeah they made it happen yeah okay well on the heels of that it's really funny that But I had no idea that the packaging, so you guys can't see this because this is a podcast, but just to go over it again, it's kind of like upside down.

37:55So you know those moisturizers that you'll see in a tub where you push it down and some product pops up from the top and the middle from the little hole? It's like that, but upside down. And the reason that I wanted to go over that again is because the hair product that I wanted to talk about has a very similar mechanism. So strangely. So this one is called Small Wonder Signature Shampoo. It's$38 in the U.S. I don't believe it's available in Canada yet. And this one looks kind of like a pepper grinder. When you first look at it, it's dark red. So yeah, it's like in the shape of a pepper grinder.

38:31And I will say I was kind of confused about how to open it and get the product out because I was trying to twist it like a pepper grinder. Not scheduling, but the packaging conundrums continue. I know. This is what I'm saying. I read the instructions and everything and I was like, I don't get it. And then I finally realized you actually push it. You press down on the bottom and then the product comes out. It's actually powder that comes out. So this is a mess. It's not. It's actually not a mess. And that's the reason why they created this packaging as an innovation is because I guess what they were finding is that this is a water activated powder to lather shampoo.

39:12I see. So they were trying to improve on, I guess, other products like this in the market that would come out where when you had it in your shower, once the water touched the sides and stuff, it could just get like gunky. Maybe the packaging could get plugged. Yeah. I was just going to say like when you have Dermalogica microphone, you cannot keep it in the shower. Exactly. So that's why they came out with this innovation where it's kind of upside down. So the water can't actually touch the hole that it comes out on. It's like not vacuum sealed, but kind of. Yeah, it's just it. Yeah, it's just that kind of protective mechanism.

39:47So this product actually won an award at Cosmoprof 2024 for best hair product, this innovation. And it also won Marie Claire's 2024 hair award. What I think is the most innovative about this shampoo has nothing to do with the packaging. It's actually the formula inside. And the reason that I say that is because this brand, Small Wonder, actually worked with a well-known, I'm using their wording, well-known global salon product manufacturer that had been working on dehydrating salon formulas for nine years before they joined in on this process. So what that means is that it, you know, they aren't just a startup who did it on their own.

40:40This is kind of like a salon brand or a salon level of formula that's in this product. And you can tell. Right. So I had very low expectations when I tried this product in terms of the performance. And what I was most surprised about, pleasantly surprised, was the performance. first of all I got a great lather just by adding some a little bit of water and then the more you work it into your hair the more it lathers because your hair is wet you know as you're kind of scrunching it into your head yeah but after I blow dried it I just found it was incredibly clean feeling almost like a clarifying shampoo very fluffy very soft yeah and I really think that is a testament to the fact that it's more like a dehydrated salon brand shampoo than like something made from scratch.

41:33So they use, they do have those like coconut kind of emulsifiers that they use, coconut based. They use like guar in it. And I think the other thing that I'm really liking in it is that they use kaolin that you mentioned before. So that is really for scalp health. And I think that's what gives you almost that clarifying feeling where your hair just feels It's oil absorbing. Super clean after lightweight. So I think the people who are going to love this product are people with fine hair who like a volumizing shampoo. This one really performs. And yeah, people with like thin hair and people who want more like softness.

42:13So I guess if your hair is kind of like brittle. And by the way, all this performance that I'm talking about is based on the shampoo because the conditioner is not out yet. It's going to be out imminently. So I think like with the conditioner, it's probably going to be even better. So I think that's just like a great innovation because really what they set out to do was to try to create this smaller footprint in your shower. And just as a reminder with these powder formulas, because they're waterless, you just get so much more uses out of it.

42:47This episode is generously brought to you in part by our friends at Hero Bread. Hey there, everyone. Fall is here, so it's back to school. And for me, I'm headed back to the gym routine, my supplement program, and eating right. And one of the things that's been hardest for me to break is my relationship with bread. Honestly, if you asked me what my last meal was, bread with salty butter would definitely be a strong side dish. And I just discovered Hero Bread, reinventors of the classic bread and buns you crave, making them healthier without sacrificing any of the taste. We're talking fluffy, delicious bread.

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44:24Now, Jill, the other thing that I'm seeing a ton of, I don't know if you're seeing this, is what Alexis said from our Lipstick Lesbians episode about having clinical claims and makeup. We're now starting to see this fall. Right. So I definitely noticed this in the Peter Thomas Roth, the new collagen sticks. Okay. I don't know if you've seen these, Jill. I feel like these are like a dupe of the Le Balm from Chanel. That's quite a claim. Well, they are. They're like a dupe of that. But what they've done, you know, to try to put their own spin on it or whatever. So these are like sticks. They're sticks.

45:02They're in a much cheaper packaging, I will say. There's like a bronze one and a blush one over there. But it has that similar texture to Le Balm where it's like that kind of bouncy it gives you like a highlight effect but they have clinical claims attached to it that you know it's supposed to have collagen it's supposed to give you like this improved bounce and radiance over time in addition to temporarily now I'll be honest this feels really gimmicky to me from this type of a product however I do think that the it does make more sense when it comes to like a foundation or a concealer. And we actually talked about this when we did our trend report with Amy.

45:44When we talked about this on Amy's show, the Skinthusiast podcast is that with concealer and foundation that you can definitely like work in those skincare ingredients. So the product I'm loving right now is the MAC Studio Radiance 24-hour Luminous Lift Lift Concealer. And I think the fact that the word Lift is in the name is kind of telling that this idea that there's like a skincare component to it. This is a very luxe packaging. This packaging looks like it could be Tom Ford or something. Yeah. From Mac, this is an elevated package. That's true. It feels like heavyweight, almost like glass.

46:24I don't think it is, but that's what it feels like. It's$31 US and$44 in Canada. There's 44 shades. One thing I can tell you is that a little goes a long way with this. Like I'm telling you one dot under my eye will do the whole under eye area. Like I'm continuously just using too much. So this is a weightless radiant concealer designed again for that 24-hour hold. It's a medium buildable coverage. And what they're saying is that you're going to get 90 % immediate hydration and diminishes the look of dark circles over time by 18%. So 18 % doesn't sound like a lot. But when you're talking about, again, clinical testing versus self-evaluation, that is actually, you can probably put more stock in an 18 % improvement versus all these individuals who are so happy to be in the MAC testing room.

47:24I'm sure it's better by 80%. So they did clinical testing on 35 panelists after 12 weeks of use. So I think that's super impressive. But of course, most people are just going to be interested in the wear from a day to day. I was going to say, I don't know if I'm looking for my concealer to lift. It's true. From a skincare point. It's true. But we did we did talk about this, right? Like, what if it could help your acne? I think people with dark circles in particular are always looking for something that they can do. And sometimes with eye creams, they mess around with your eye makeup, right? So this is kind of nice that it's in the makeup.

48:04What I noticed from wearing it is it's definitely at least medium coverage like and and I will say off the hop this is meant to be you can use this all over your face but I think the strength is under the eyes that's where I noticed it's like really made a difference on me it lasted like all day in the evening when I washed off my makeup I had no creasing like no flaking no weird cakey bits in my eye so the wear was just absolutely beautiful. Like I said, a little goes a long way with it. So you can make this last a really long time. I think a lot of people are going to want to compare this to the Radiant Concealer from NARS.

48:49I think that this one's a little more dry. As far as Radiant Concealers go, I think it's not as luminous. It has more coverage and it's not even semi-matte, but it's just like, it's not as wet. It's not as thin. You're getting more coverage. The other tip that I would say is I used a concealer brush, the one that they actually gave me with it. And I much preferred the way that it went on, blended the finish and everything when I use my fingers. I liked sometimes just the warmth of your skin. And it was, for me, it was much, much better. This is a winner. Great. Yeah. Well, Mac, good job. 40 years later, they're still crushing the game.

49:35Exactly. And I'm just going to wrap it up by talking really quickly about blush because I think that blush is still the most, if you want anything, one thing to update your makeup bag this fall, it's still blush. Yeah. And there's so many different textures and formulas out there and you can just really have fun with it. And one that I've been loving is the NYX Cosmetics Butter Melt Blush. It comes in 12 shades. Danae told us about this. Yes. So it comes in 12 shades. It's$10 each in the U.S.,$13.99 in Canada. Wow. I need to see this. So incredibly affordable. The pigment is beautiful. The pigment payoff is beautiful.

50:15A little goes a long way. The color that I've been loving is the one that Danae, and if you're not sure who that is, we interviewed her a couple weeks ago. She's the global brand president of NYX Cosmetics and she recommended Butta Together for me, which is this sort of like soft, almost like dusty pink. Like honestly in the package, I didn't really think that I was going to like this on me, but I actually loved it. And it's like when you put your finger in these formulas, they feel almost creamy, but they are powder. And I just, they're just so blendable, so pretty, really cute packaging. it feels like my old LG phone closed in my hand yeah that's true right yeah like a flip phone it feels like a flip phone and I think that's probably by design and the colors are great what do you think of the formula yeah I mean it feels great I just used what I can't read what the name is but this one's called you know butter it reminds me of orgasm a little bit yes certainly the colors are really on trend and there's a wide variety of shades even some like purples and darker berries which I know would read much better on.

51:19Those are hard shades to formulate and NYX definitely nails it. I wanted to shout that out and just let everybody know in case you did miss it. We have an amazing discount just for this month with NYX Cosmetics at NYXcosmetics.com. If you enter promo code BEAUTY30 at checkout, you get 30 % off. Now, there's some exceptions, but like they have that butter gloss, which is$6 and then you're getting 30 % off. Like run, don't walk. anyway wanted to shout them out yeah absolutely well the last one I would say is that tubing mascaras are still going strong yes this is the new one from Charlotte Tilbury it's the new exaggerize volume mascara it's$29 in the U.S.

52:01$40 in Canada and the claim with this one is that it's a next generation tubing mascara for intense volume with no flaking so the first thing you might notice about this, Jill, is it's it's very much like this art deco. It's a mascara that's in this like almost looks like a perfume kind of thing. Like it's got this voluptuous, this voluptuous curve to it. It reminds me of the old school Anna Sweet. Yeah. Mascara bottle shape or packaging shape. Good one. So this is actually glass, this container, which is very, very unique. And then you open it and it's a curved wand. So what I love about this mascara is that it does live up to its claim, in my opinion, which is nine times more volume and two times more curl effect.

52:52Now, I can't say nine times, but I do think I've been wearing it for like a week and a half. And I feel like it gives you this just tremendous volume, like something that you would really expect from a Charlotte Tilbury product, this curl, this kind of like glamour. And it absolutely on me anyway, does not smudge, does not budge. And I love that. That's a trademark of tubing mascara. That's why we love it so much. But it is hard to get that dramatic volume with a tubing mascara. So really, they're touting this to be a hybrid. But the bottom line is it's just giving you it really does give you this amazing volume and it doesn't volume dollings volume dollings volume I haven't really like loved many of her mascaras so I'm curious to try this one I agree I agree I think she's just she's due for a hit this is the best one yet this is the best one yet for sure okay we're gonna wrap it up but be sure to follow us on social media we'll share some photos of the products that we're talking about and also subscribe to our newsletter and And thank you everyone for tuning in.

54:00And we're listing every single product on our website, which is breakingbeautypodcast.com. And we'll see you over there. Thank you for tuning in. Thanks for listening. You can find details on every product mentioned in today's episode, along with our exclusive promo codes on our blog at breakingbeautypodcast.com. While you're there, be sure to sign up for our newsletter. Every episode will be delivered directly to your inbox, so you won't miss a single thing. And get social with us. Let us know what you think of the episode. You can follow us on Instagram at Breaking Beauty Podcast. And did you know we also have a private Facebook group?

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55:15Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.