The No-B.S. Makeup Tips You Need to Hear Now with Viral Makeup Artist Erica Taylor.

21:01But my favorite I've gone viral for a few times on TikTok is they're called Hausen. I don't even know if I say it right. They're just in TikTok shop and I buy them myself. And I'll just throw them up on TikTok shop because they hit the top, the top of the eye, the hoods, the sausage lids and the underneath. Really? It's a thrice because when I sleep, I smash my face and I get these two lines right here. And so I go here, it goes here and here. And then they dissolve to clear and they are effective. I need to try those de-puffing eye masks. Yeah, I know there's other versions. Oh, yeah. But like something that hits the lid.

21:37But the one that hits both, is it a V shape? It's no, it's a three shape. It almost looks like an E. Got it. It's like one, two, three. Genius. Yeah. Someone's going to make more of those. Yeah, we got to triple up, triple decker. and then your favorite three times three times the problems what's your favorite moisturizer for skin prep these days under me for under makeup you know for two years i've been using it and i helped to launch it and i still stand the in beauty extreme cream oh but that's like i've emptied so many that's like augustina spotter for a third of the price sorry it goes so this is the in beauty right yeah yeah it goes so well under makeup and i don't have one right now and i'm really missing it.

22:20I do see a difference. Yeah. Another one that I dig is the Anua PDRN cream. Okay. This is on my list to try. It's$25. Yeah. And it's like, I've had friends that use$300 creams and are loving this. Yeah. Also good under makeup. Okay. So I have a few like go-to. Yeah. And if I'm mega dry, I like like the Cora turmeric, that glow. Yes. Because my skin gets irritated. So I feel like that calms. Yeah. What about a sunscreen under makeup that you like? I usually use Kosys the most. Kosys mineral. But I also have been enjoying trying to think of a few that I just tried recently that I was really liking.

22:50Oh, the First Aid Beauty. They have like, it's like a milky, it feels like a milky toner. Okay. Sunscreen. So not sticky. I have not tried this. Is it the little guy in a little blue tube? Yes. The little blue, like blue tube. Yes. I did use that last summer, actually. I'm not mad at that. I'm digging that. And then also I like the Dalba. Some good. I'm like, I'm really, I'm not that loyal. A couple of things I'm very loyal to, but I love to try new stuff. Yeah.

23:26Today's episode is brought to you in part by Quince. Okay. You guys know how much Jill and I are massive fans of Quince. So let me tell you what's in my shopping cart right now. it's the 100 % washable silk maxi skirt in navy blue and I'll tell you why I'm so excited to get this item because I feel like satin is the new linen in a way for spring getting into summer it's flowy it's airy it just feels so great on and I just don't get hot when I'm wearing it perimenopausal woman problems, I know. And I just love the fact that it's washable. So it looks really elegant, but it's also very practical as well.

24:11It's not going to cost me so much more money to go to the dry cleaner. So that skirt is$110 Canadian. It's probably around 80 US. I feel like this is a great price for this item. And that's the thing about Quince is that, you know, they're using these premium materials, whether it's 100 % European linen, organic cotton at style starting around$50. And the best part is, is that quince works directly with ethical factories and cuts out the middleman. So that's why you're paying such a great price for quality. You're not getting that brand markup. The other thing I love, by the way, are their Italian leather bags.

24:54I love my one. I wear it all the time and it's navy. It's going to go so well with my new skirt. So refresh your spring wardrobe with quince. Go to quince.com slash breakingbeauty for free shipping and 365 day returns. Now available in Canada too. Go to quince.com slash breakingbeauty for free shipping and 365 day returns. quince.com slash breakingbeauty. Jones Road Beauty is one of our show partners this week. Jones Road Beauty really is that effortless clean girl makeup. And I love the fact that these formulas are makeup artist approved. That's because the makeup artist, Bobbi Brown, she's iconic.

25:35This is her latest makeup venture called Jones Road Beauty. I'm sure many of you are familiar with the iconic Miracle Balm. You can use it on your face, on your lips. It just gives you this beautiful effortless glow. And it's so easy. You can put on Jones Road Beauty products in the back of an Uber, and you're going to look flawless and put together. It's no muss, no fuss, really minimal makeup that performs. And I want to share the latest launch from the brand. It's the Jones Road Beauty Lip Recharge. So this is a modern gloss, I would say. It delivers the comfort of a balm, the benefits of a treatment, and the soft shine of a light gloss in one effortless step.

26:14You'll love the easy cooling metal applicator. It's so easy to swipe on and the gloss isn't sticky at all. There's nine versatile shades, really pretty, and there's even a clear one if that's your vibe. And you'll feel the effect immediately. It's like a lightweight, cushiony barrier that's really going to make your lips look fuller and beautiful, but it's never sticky, like I mentioned. So Jones Road Beauty is modern day makeup that's clean, strategic, and multifunctional for effortless routines. For a limited time, our listeners are getting a free shimmer face oil on their first purchase when they use code beauty at checkout.

26:50Just head to jonesroadbeauty.com and use code beauty at checkout. After you purchase, they will ask you where you heard about them. Please support Breaking Beauty Podcast and tell them that our show sent you their way. Once again, jonesroadbeauty.com and use code beauty at checkout. We'll link to this offer in our show notes and on our website. Now back to the show.

27:16You talk a lot about how you don't want your skincare prep products to divorce with your makeup. Okay. What do you mean by that and how can we avoid it? When you put these products on and you're waiting, they say wait before you do your makeup, right? Maybe if you're an oily teen, sure. But like, I don't want a film to form. And the longer you kind of wait, a film can form. You know, it's different at night if you're talking about like retinoids. You want to wait a little time for them to actually act. But during them to work. But during the day, I want my skincare to marry into my makeup. I want them to live together.

27:48So I'm creating kind of like my own hydrating base. On my clients, I've done this for years, whether it's mixing oils in and moisture in and just letting it all sit together. Because otherwise, as soon as your skincare is on, the universe wants to take it too. The universe wants to eat it. So it's like when you're putting... It does. As soon as you put your skincare on, it's starting to get absorbed. Yeah. So when you're starting to put everything together and you're kind of locking it in with your barrier creams and your makeup and your setting sprays, you're like locking that in. Yeah. What are a couple of like the happiest marriages going when it comes to like skincare or primer and the foundation over top is just like lockstep?

28:27OK, so I'll tell you what you're not going to want to do. A serum that's very gelatinous, like those like kind of vitamin C's or those hyaluronic acids that are almost like a jelly. Yes. They're a roller. If you're pillin, that's your pillar. I've heard that before. That is your pillage. So if someone says, you know, it's not jiving, usually I'm going to say it's your vitamin C serum or your hyaluronic acid serum. If it's gel-like, keep it, not with your makeup. But the best I would do is like a creamy peptide serum, a collagen or peptide creamy, something creamy, think a milky serum. Then you're putting on your barrier cream because your barrier cream is locking it in.

28:58And then if you use a primer, you're going to do a hydrating primer right with your barrier cream and your makeup marrying right into it. Okay. If you're not using a primer, because some of us don't prime everything. you're putting your foundation right on your barrier cream. Yeah. Okay. Creamy. Creamy, milky, not sticky, dewy, jelly. Creamy. This is going to jive the best with your makeup. Okay. That's a great tip. Yeah. What about primers? A do or don't, in your opinion? Yes. Okay, a do. But there's some that I like and some that I don't. Okay, do tell. Don't do those old school silicone primers.

29:31Okay. Okay? It's like a Cinderella. It looks good for three minutes, and then it's all, everything's breaking up when it's like full on silicone. I don't mind a little silicone in it, but when it's like, you know what I mean? The old school ones where it feels, yeah, it really feels like too much. Yes. You know the feel. Totally. Okay. So I prefer ones that are like more hydrating. Yeah. So I love like the Natasha Denona hydrating primer. It's fantastic. Okay. Erica, when we announced we were having you on our podcast, overwhelmingly, like we put out the question to our audience and everyone was like, okay, we need her help with the under eye.

30:06That's the situation. What the hell is happening under my eye? And everyone wanted to know how to make their under eye look good. So whether it was covering dark circles or avoiding caking or puffiness or crepiness, like what are your best tips for each of these scenarios? That is everyone's bugaboo. I think when we hit to like, you know, getting approaching our 40s, even later 30s, whatever it happens, right? Because everyone's skin is different. I've always been a puffer, But I always felt like that's the one thing that makes me look aged. That's my advice, too, is the puffiness. Me too, puffiness.

30:38So there's different things we're going to do. So say that we're puffers. So if you're puffy, first thing you're going to do is a caffeine eye serum in the morning, something to take down the puffs. Then you're going to put an eye mask over it because the eye mask is going to stop the environment from taking our skincare and it's going to push down the puffs and it's going to push the skincare a little bit deeper to let that caffeine or licorice or aloe, cucumber, any of the buzzwords that are specifically for the puffs. Serums are better for puffs. Creams are better for crows. Okay. So now you're eye masking.

31:12Do your thing. Do your eye makeup. Go back to business. When you take it off, now you're going to use an eye balm. My accent, you know, I'm balm. B-A-L-M. So I have been known for eye balms or eye oils because now we need an extra layer for the crinklage. Now we handled the puff, but we got the crinklage. Yeah. So now you do a layer of balm right before your concealer to marry into your concealer. If you're uber dark. Yeah. Now, not everyone needs a corrector. Right. Right. If you just have a little minimal darkness, just stick with a concealer. It'll cover. But if you have specific blue, brown shadowing, you have to do a corrector, but you're only going to correct the areas that need the correcting.

31:51So mostly if you're hollow, that comes with a shadow. So hollow is going to prep a little differently, right? Hollow, you're going to do more of like a cream to fill the hollow. Then you're going to do an eye mask still, but something more hydrating or like a retinol just to smooth the hollows, more voluminous. Then you're going to probably do more corrector in a hollow because a hollow creates more of a shadow and you got to pull the shadow out. Yeah. It's like it's in the recesses and you're trying to bring it forward, right? Yeah. Exactly. Yeah. Whatever something is dark, the light will bring it out.

32:25When something is light like a puff, if we put light on a puff, it's a marshmallow. Yeah. It's too long and real. Like, honestly. Marshmallow under the eye. It's down to a science. It's a serum, a mask, whatever your issue is, it's a serum, a mask and still a balm because all of us got crinklage under there because we don't have the same fat glands as the rest of our face or oil glands. Okay. Now, a little broody told us that we might be getting a sneak peek on something that you helped develop for Under the Eye. So I've always wanted to develop this. Do you have it? So I'm going to. Okay. Let's get it.

32:58Oh, guys, we are getting a sneak peek here on Breaking Beauty. We are Breaking Beauty News with Erica Taylor. I don't know if I'm allowed to do this yet, but here's the thing. I've been working on something for years. So basically, I've kind of put the whole eye balm a couple of years ago, eye oils, eye balms, because as a makeup artist in the field, I would put concealer on my clients. And I was like, all of a sudden, they looked like they were 3000 BC. And I'm like, don't look in the mirror yet. Don't you look? Wait a second. And I was like, what do I do? So I would find an oil, a balm, a lip balm, and there were really no eye balms.

33:32And I started finding balms on the market to use for this. So I have favorite balms that I'm known for that I've made viral. You know, I love the Rock Eye Balm. I've done Coronati Eye Oil, things that work for this. But it was never made just for that. I made them for what I wanted it. You were hacking it. I was like, what if I could create a mix of all these and make it for concealer? So I have created with Daltaine. Clean. And honestly, Doris Dalton is awesome. And she's just so fun to work with and so smart and has been in the industry for so long. And they're also their own brand. So it's like farm to table.

34:05Right. Straight to the lab. Yeah. You know, and I just took every single thing I love and said, but make it more like this, more like this, more like this. And this is like a diffusing, like optical diffuser. Okay. Not full on color corrector. Yeah. Palm that you can put under, over instead. And like, you won't be crusty. Like you see that? Yeah. I can see the difference already. One eye, the other eye. Not greasy. So I'm going right in like where I have my crevasse. under the puff and the crevasse underneath. And I'm just pressing, but like this is over it. And it just take it with you. Oh, yeah.

34:40And boom. I need that. So is this one shade? There's two. Two shades. There's a light to medium, medium to deep. They're so sheer that I wouldn't call it a corrector. It more has like optical diffusing properties. Right, right, right. If you're someone that hates concealer, you can wear this and it will brighten. Yeah. But it does have like all the things. I can see the moistness from here. Yeah. It's moist. Squalene. the ceramides, exosomes, caffeine. So it's got like all the things that you need and tranexamic acid, which I always say wrong. I think I said it right. No, that's correct. But that's one of the only things that really works with darkness under the eye too.

35:13So it's treating as you wear it. But like, I always want things that play nice with others. Like wear your favorite concealer, wear your favorite eye cream. Just use this if you need it. Right. And what step in the routine is this? So it can be as an eye cream, it can be your only step if you're super minimalist, but for me, I would do like serum mask this. Yeah. And then take it with you. Or no concealer. Yeah. Concealer. Yeah. And then take it with you. And when your concealer starts defying you, because it will at some point during the day, so I was like, what do I do? How come my concealer cream got touch up?

35:43Yeah. At one point in the day, you're going to look in your car mirror. You're going to look at some mirror. You're going to go to the bathroom at a restaurant and be like, what in the cadaver is that? That's what you have this. Oh, it has a snap. Oh, yes. If it doesn't talked about that the luxury yeah it's got the weightiness it's a for those of you who can't see this is like a bright pink metallic and it feels it's a metal package she's cute if you take her out she's cute it's giving like the clay de peau uh concealer where you twist it up much less of a price and yeah and then it's got that that uh it feels slightly cooling it is cooling yeah the and this is great.

36:23I feel like so many people are going to be into this because so many people. We need it. It's hard. Now, I want to ask you this. You this bomb, you talk about this bomb. Has it ever been an issue with transfer with mascara, this technique of a bomb? Because I've always learned that you're better off using like a serum than a cream under your eyes if you want to avoid transfer of eyeliner and mascara. So you will transfer certain formulas. So you're going to have to switch to a tubing. The more we need moisture under our eye, because the thing about a serum is it's a quick fix, but your skin drinks it.

37:00It doesn't maintain the barrier on top. So it will look good. It will look better, but your skin's going to drink it eventually. So the balm means a barrier on top. But yeah, you want to switch to a tubing. I love a tubing. Waterproof eyeliner like the Sarah Creels don't transfer. You know, a great tubing mascara, whether it's Milani or Tarte, whatever you love, Thrive, you know, but tubing, it makes a big difference for that, especially if you don't want to tube the top, tube the bottom. Yeah. But yeah, you will have to think of things like this. Yeah, for sure. Well, these are just adjustments.

37:26We're talking about - You pick your vice. I'd rather have a smudge of eyeliner than a crusty eye. Interesting. Smudge versus crust. I'd rather have a crusty than smudge. This is to each his own. Pick your poison. Yeah, and we need to ask you about eyeliner because your first viral video was about eyeliner. And in fact, to this day, eyeliner tips and tricks is like your only playlist on TikTok because you probably say it every single day. Like you probably I'm loyal to her. Yeah. Yeah. So how do you achieve that sort of lifted liner? Look, you're wearing it yourself today. It looks so good every day because otherwise my eyes are like peas.

38:02And not everyone has to do it. See, my eye to face ratio is smaller here. So I need it to rebalance. Yeah. Because I have the wider jaw, but little eyes. So we're kind of like the more tired I am, the bigger my liner is. Right. So it just depends. Sometimes it's real big. But I think that everyone has a sweet spot. So we have different eye shapes. I happen to have a flat surface right here so I can go through. Yeah. But you went more of a loop around because you have a little bit more of a different eye shape. You kind of went under and looped back up. Right. Everyone has a sweet spot. You really do have to find it.

38:33So it's not a one size meets all. You know, I would just sit there. I was even in the bathroom with Miranda Kerr when I met her. and she's like, give me my line. Can I line? I'm like, you can line, but you have to line here. And some people, if you're more her, you might want to consider a shadow smudge for lifting the eye. But I think most eyes do need a little bit of some sort of elongation or extension, but it doesn't have to be with liquid. Yeah. What's your fave? What are you wearing right now? Wear Beauty is my go-to. I buy four of them at a time. They send me some because it doesn't bother my eyes and it has a pointed brush tip.

39:04It has like a thousand little hairs or something. So it's not a felt tip. Yeah. It's easier to use and it moves really nicely. I pencils. I work a lot with Sarah Creel because she designed for the mature. Yeah. There are other ones I love, but those are my usual go-tos. Yeah. Yeah. Urban Decay actually just came out. Oh, the new ones. I do like those. The new ones. Yes. And they are. That's a skinny situation. Yeah. And it's a crayon, but you can use it like a liner and it stays put. That does stay put too. Yes. I've been wanting to shout those out. So I'm glad this came up. It's my third. It's funny because we were just talking about that earlier.

39:36What are your favorite light-offs? I was like Rare Beauty, Sarah Creel, the Urban Decay. Yeah. Urban Decay is a crayon. Rare Beauty really is that girl with formulations. Like they crush that. Yeah, they're really good. Lush. I mean, they have the OG of the liquid blush. Oh my God. People are still trying. And I still feel like theirs are like the best. Most blendable for sure. Yeah, most blendable.

40:00Today's episode is brought to you in part by R &Co. All right. So I know everyone is editing their shopping carts this week. When it comes to hair, I know I'm shopping for R &Co. If you haven't heard about this brand, it was founded by a collective of world-renowned hairstylists, serious hairstylists that have worked on major fashion shows, editorial shoots. So they really are about creating those high-performance products with modern technology. So micellar powered dry shampoos, so smart. Weightless volumizers. I'm a big fan of the television shampoo and conditioner. That's what's in my shower right now.

40:40They've got heat protecting styling balms. So always just a little bit different, but smart as well. They're really designed to be layered and customized as well. And R &Co formulas are all vegan, Leaping Bunny certified, gluten free and color safe. And this week they're having a birthday sale. Okay. From April 13th to May 3rd, you can get 30 % off their entire site. Some exclusions do apply. There's no code required and you can stock up on some of my favorites. Another one is the Outer Space Flexible Hairspray. I find this one to be really lightweight. I like to brush it out and I find that it doesn't have any stiffness to it, even though it does give my hair hold.

41:26after I get that big body from my shampoo and conditioner. And none of their formulas contain any parabens, sulfates, mineral oil, or petrolatum either. So if you want to try it for yourself, now is the time. Visit rnco.com and shop. The birthday sale for 30 % off site-wide. No code needed. That's r-a-n-d-c-o.com. 30 % off everything for a limited time. And now back to the show.

42:00Something else that's interesting about you as a makeup artist is that you can't really wear mascara or you find it's too irritating for you. So first of all, for the sensitive girlies listening, what is your go-to? Believe it or not, it's L 'Oreal Telescopic. I mean, the cleaner it is, the itchier my eyes. It's like my eyes reject the clean of mascaras. Yes. Like L 'Oreal Telescopic is my OG. And even my daughter, one of them, the other one can wear anything, but my other door, same as me. Everything blows up our eyes, irritates. It feels like there's sand in my eyes, right? Yeah, yeah. It's just like I'm crying.

42:31Yeah. The L 'Oreal Telescopic and now the L 'Oreal Extension East. Yeah. I can use as well. Okay. And that's what, you know, I like, if it's not broke, don't fix it. I just don't have time for my eyes to be red for three days. Yeah. So I just stick with it. Yeah. And I feel like that's one place where you really can do drugstore just as good as everything, if not better. Heck yeah. Mascara, I'm always like, don't spend$30 on mascara. Yeah. We finish it. I'm sorry if you have that$30 mascara and You love it. That's great. Yeah. But go to the drugstore. And I think if you're not wearing mascara, like eyeliner is so much more important.

42:58Yeah. That's why I'm such a liner girl, because a lot of days I don't wear mascara. I just wear eyeliner. Yeah. Yeah. And especially as we are getting into midlife, you need that lash line. You need that lash line. Yeah. It's so important. And even like that kind of tight lining. Yes. It's so key because you can like at least manipulate the look of your lash line. Yeah. But I think a lot of people do it wrong and they put it on the waterline. I see they flip it up and they waterline it. It's really the root of your lash. You're supposed to be filling in the base of your root because if you have sensitive eyes, the waterline is going to irritate you.

43:28Yeah. Yeah. I do get asked this a lot is which eyeliner is safe to use in the waterline? The Sarah Creel. Okay. Yeah. She designed it for that. She designed it for the hoods. She designed it for like, you know, lids that transfer. We were joking around. Like we're like, if your lid is by your nips, this is for you. So you do the inner, the upper? Yeah. It's tested for that. Yeah. Okay. That's great i'm gonna use that because it does look i've noticed that it looks a bit odd when i do my liquid liner and i don't have because it looks like a gate like there's something missing yeah yeah it's so so you would always recommend to do the inner okay and what do you do at the bottom just leave it blank or do you do a little on the bottom i'll do a little bronze okay if you insist and you like a little bottom i kind of like started doing the bronze a few years ago and they went a little more viral because i had a there was a video of someone doing black island And I was like, let's let's do this instead.

44:16Yeah. Yeah. And I think a bronze, a soft brown shadow smudge or a shadow stick. Yeah. It's great, too. Yeah. OK, great. We want the definition for me. It helps with my puffs. Yeah. But I don't want a harsh definition. It can't be stark or your eyes will be like cut out. Yes, exactly. Yeah. I've noticed that, too. Moving on. We got to talk about eyeshadow. I did your eyeshadow hack today, but we need to tell the people what your catchphrase is with eyeshadow. Over the river and through the hood. And that's kind of like when I, so I went to school to be an art teacher and I kind of like repetition is key.

44:47Yes. Right. So I always, if you make a phrase, it's you'll remember it. And when you remember it, you'll do it. Yeah. So like our hoods dropping. Are we losing real estate? Yes. So I always say over the river and through the hood, we're uncomfortably high to lift your eye because it feels like you're going to look like Mimi, but you don't. And like, I love what you did. Not only did you do the over river through the hood, you have blue eyes. Yeah. And you did an orangey brown, which are popping your blue. A little coppery moment. You did that coppery, which are making your blue eyes look more blue.

45:14Color theory, everyone. You color theory and you over the river and through the hooded. Yeah. So and it's when you go like up, but also out to elongate. Yes. OK. Diversions. Yeah. So what you're saying is, if I'm understanding this correctly, because again, back when I was a baby beauty editor, we would always learn to go right into the crease. Windshield wiper, windshield wiper. So what you're saying is we need to go higher. You got to look straight. Higher than you think. Up, not down. Higher than you think. that's why I say uncomfortably high because it feels weird. Yeah. But, you know, now we lost real estate.

45:45So if you do it in the crease and you open your eye, I always say it's like, where's Waldo? It's gone. It's behind the curtain. So you got to like lift up. And then they go low, we go high. I don't know. And I don't know if you agree with this, but then you're going to feel like there's kind of like a hard line under under your brow. Do you just take like a clean brush and and how do you blend that out? You know, I just without getting it all the way up to your mouth. I had to go back in with my fingertips so it doesn't look super psycho. Yeah, yeah, yeah. Yeah. Okay. Just blend, blend, blend.

46:13Blend it out. It really works. And it does feel a little weird, but we have to do it if we're going to bother wearing eyeshadow. And I think we all came up where we were like putting kitten eyeshadow all over our bone eyeshadow. No, we put the white shimmery MAC nylon. Do you remember that? Yes, absolutely. And we would go all over. And now it looks crinkled. It looks textural. And we look actually more puffy. Right. It enhances the hoods. Because remember, when we go light, it pops forward. Right. Yeah. That's so true. I always stop when you're doing a video about that. And you're like, you're like, it's like the brush is like magnetically trying to go over the bone.

46:44You're like, no, no, don't. No, because I know what you want to do after 30 years of research. I know what you want to do. And I probably taught you that in the 90s. Yeah, exactly. And then instead, the shade you want is brown. It's more of a medium tone. OK, so I don't want to go a grazy brown. Yeah. Because sometimes very taupey or grays can be like mega draining for us. So like a little warmer brown. So if you're cooler, you can do like a rose gold. Yeah. If you're like me, I'm like a fair, but I'm a little bit warmer fair. So I'll go like more of a red brown. More of an orangey brown, a rusty brown, a coppery brown, even a beautiful bronze.

47:16But when you do something that's unless you're mega, mega fair cool, something too taupey. And I usually will recommend a shimmery taupe. If it's too gray taupey, it can make us look dead. Yeah. Tired. And what about if you have like medium dark skin tone? Bronzy, coppery. Yeah. And if you have a deeper skin tone, burgundies, chocolates. But again, warmth. Yes. Even if the level is the same, it's like you take that soft chocolate brown, medium chocolate brown, deep chocolate brown. It's that level of warmth. So it can range in depth depending on your skin tone. But that's going to be beautiful on anyone.

47:49Yeah. What's your favorite eyeshadow to do on yourself right now for that base? You know what? I use a lot of Makeup by Mario eyeshadows. I love the textures. I think they're reliable. I think he does really beautiful warms. And that's my usual go-to was the original Ethereal palette. Yeah. The original was just by OG because it has a few like neutral warmer tones. I feel like the pigments are blendable and nothing crazy happens. And that's my go-to. I have like four of them. I stocked up and I just will dust one shadow. Today what I have on over the river through the hood, right? Right there.

48:17Up and a little shimmer on there, a little darker on the edge. I don't do the V, a little sweep on the edge if I have to. And that's it. Done. Yeah. My eyeshadow was a three minute eyeshadow. I do not do a Lion King theatrical situation. I like the Hung Van Gogh new neutrals palette. I do like that. You know what? I've done a few videos using that. I do like that too. They're warm. They're not grayish. That's right. They're very flattering. They're gorgeous. I feel like it's about finding a nice soft matte that isn't going to accentuate wrinkles. And you know what you can do? You take your matte first, you smooth the wrinkles, then you shimmer on top.

48:47If you made a little texture, you put your matte back on top and it'll like mute it down. So you have a sheen coming through the matte, but we're not looking like super psycho. Yeah. Well, you know who made that idea popular? I think it was radical kind of when it came out, but like with Patrick Ta and those blushes, the cream, the cream and the powder. Yeah. Everybody wants to put it's it's the opposite of what you think. Right. Yeah. Because you hydrate and then we were dusting ourselves up. Yeah. Back in the day, you're like set it in hydrate and then set it in with a powder. So he revolutionized that idea.

49:17We used to do we would say, OK, do a cream blush, but then lock it in with a powder. Yes. Which can look blotchy, muddy. And now you hydrated to dehydrate. Right. So he was like, OK, let's take your powder and then put the cream back over it to rehydrate. And I love that. It's freaking amazing. It works. And the bronzer. I didn't know that. Yeah. It's so pretty. Blush placement really quickly. I think that, you know, the apple's falling from the tree. Do you have merch? Like, honestly, I know. Everyone says that because it's like, these are things I've taught before I came to social media. This is what I used to teach my clients.

49:50I always think repetition. And when you remember something, you're so right. You know, but yeah. So your apple's falling from the tree. So your tree, you know, your apple dropped next to your lip. So if you put your blush where it used to be, we smile and then we drop it and it's like, oh, wow. But now I feel like everyone's going too high. And it's like your cheek is also not in your hairline. And then you've got like blondes running around with blush in their hair looking like baby Jane. And I'm like, that's too high. Like it should be in between. So like this is like no zone, right? Because this is we're getting a situation here.

50:19Yeah. So we're talking about the nasolabial folds, like getting down below your You go too low in there, we enhance them and it's looking like droopy dog. Yeah, yeah. So instead, we want to go like pupil-ish and then up towards the pupil, but not like into the pupil. If it blends a little up, like that's totally fine. But the idea is like keeping it a little bit on the higher end of your apple. So it's still in like cheek zone. Yeah, yeah, yeah. Like the temple's not your cheek, it's your temple. Right. And that hollows out as we mature. So I feel like just think of the higher apple. The upper side of the apple.

50:53If the apple is standing up, it's the upper. Like if you're looking at your buttocks. Yeah. The top that's closer to your tailbone is upper cheek. The bottom by your thigh is lower. Yeah, exactly. Nailed it. So you were there when Benefits Brow Bars kind of started. You were part of that kind of rollout. Yep. What can you tell us about brows placement? What do we need to know? It was the way they brow mapped. Yeah. And it was no longer just a strip of waxing or tweezing. it was like point A to B is a straight line. So look here. So if you look here, so point A is inner, right? Next to your nose.

51:28But, you know, not as far out because our noses are different sizes. So you want to keep it like a little bit more in. I say more like with the middle of the nose, like inner nostril, inner nostril, right? And up. Now it should be a straight line from A to B and a straight width from A to B. And then C is where you curve. Okay. So, but the curve should stay outside the outer nostril up, you know, because, but it's really case by case. The idea is if you cut your brow too short, your eyes short. Yep. And your face frame is messed up. Yeah. So that makes all kinds of sense. I think that's such a, like, I've never heard it said so succinctly.

52:06So from your inner brow point to your arch is a straight line. You want it to be a straight line and the same width, the same width, the same width, that's the modern fullness, the And then you're going to have it taper off toward the end. And now it's like a little more up, not down. Happy eye, not sad. Listen, the weirder you frame your brow, the weirder you're going to look. Yeah. If you give a real hard brow, you're going to look hard. Yeah. If your brow was too thin. The eyebrow theory on TikTok. Really? Yes. The brow theory. The eyebrow theory. Yeah. No, I have to check it out though. I believe it.

52:43Yeah. There's a real housewife of Beverly Hills right now who has the wrong eyebrows for her face. And it messes up your whole situation. All right. We have one last question before we get into a rapid fire. We have to have time for that. When it comes to lips, what are your tips? Now, visually, if you want your lip to look fuller, you'll do something glossy. A matte catches no light. Right. So if you've got lip filler and the matte lipstick looks beautiful on you, that's great. But if we've got like, you know, a little bit of a thinner, smaller lip, like sometimes too matte is not going to do it justice.

53:14What's your signature lippy you're wearing today? Because that's really nice. This is the one I made with Doll 10. Well, hopefully it's coming back, Doll 10. We sold out of it. So I took all my favorite nudes, like Merit Baby was one that I love. And I took like Blankety from MAC and I took all my favorite colors, but I said, I want to make them less drying. Because a lot of times you put them on, they look good, but they don't treat your lips that good. So I took all my favorite nudes, discontinued, not all brands, highs, lows. And then there's like ceramides, squalene, all the things in it. So it's called This Girl.

53:49So hopefully it's back soon. That's what I'm wearing. And then is there another product that you're coming out with that you want to shout out before we go? Well, I hope we have This Girl back. Oh, the other product I'm coming out with. We'll just tease you. So basically every foundation is not for us. But what if there was one product? Ooh. that could make every foundation for us. Okay, I think we might be getting another sneak peek, everybody. And that's what I always wanted to create, always. And I don't want my own line. I want things that play nice with what I already have. Like, I love everything.

54:22Like, what do you use? I'm like, I use all of it. I love it. Like, if you look at my drawer, I love products, right? Yeah. So if you could just take your favorite foundations, Mix something in and make it Fora the Matura. Yeah. And that's what I always wanted. And this is called Let's Glow the Fixer Elixir. Stay tuned. Under, over, mix it in. Put it over powder. Put it under. You're looking crusty. This is a musty. Oh my goodness. I need this. Can you hold it up just so we can see the full? I mean, I might not even be able to show this yet, but I did it. It's happening. She's excited, everyone.

54:56You ask for forgiveness, not permission. That's right. 100%. May. I'll live by that catchphrase. All right. We're going to do a rapid fire with you. Before we let you go, rapid fire. What is the best new foundation for mature skin that's come across your desk? Okay. The one for every day that's going to put on with nothing else on is going to be your do it all sheer tint face balm. The A Cosmetics. Okay. Because it's skincare. But just if you really don't like foundation, think of it like a solid serum. And I think it's doing really well because even if you don't know what you're doing, it will hydrate you and you will not look crusty.

55:33It could be a summer option too. A good summer option. A good every day, like, throw it in your bag. I do it at the airport. Yeah. And I don't look like I'm wearing makeup. It's in a pot of it, right? Yeah. But you want to just shove the brush in, slop it on. You don't even need to look. Okay. Good to go. Even if you pick the wrong color, they're so blendable, you won't look like all sorts of different shades. Okay. The biggest makeup flop of late, in your opinion? When Givenchy changed their powder. That was a bad one. And right now people are mad at double wear. That's right. People are mad at double wear right now.

56:01I'm not allowed to tell you I'm wearing it. I'm not mad at it because I hated the other version. But if you loved the other version, this is not the same. So I think they're going to have, oh, and when Laura Mercier changed their tinted moisturizers, that would be number one. Scandalous. Number one scandal. What do you think your biggest flex is as a makeup artist? You know, I do. I feel like I changed the way that we taught chore skin makeup and made it cooler. Made it cooler to be us. I feel like everything before was like, make sure you put something on the very mat. And don't get anything that's too exciting.

56:33Now you know your age now. So I think I made it fun and cool because we're not our mothers at our age. Yeah. Right? And I think I made it like fun to play with makeup again. And also the triangle hack. I made that. I feel like I made mature skin makeup cool again and made the brands see that we're relevant and we're cool and we're still trendy. Yeah. And we count. honestly that's my whole goal with cassatt beauty which i gave you one to try i'm excited but it's all about cool skincare for webinar age yes cool for genics is cool and exactly so it was like let's do a skin hair line that is cool enough for this group what is your luxury splurge when it comes to makeup or skincare or skincare okay don't hold back clay depot that pot foundation i buy it's like$300.

57:22I don't really promote it because I don't want you all to yell at me. Yeah. But I do buy it. The creme. I do. And their toner. I haven't tried. Their toner and the gold thing is insane. Oh, the essence? Yes. It's like the essence and the gold. I use that almost every day. Love. That foundation is my splurge foundation. Our last question for you, the one makeup tip that you see circulating over and over online that you would never do. Under eye powders. Stop it. I was powering my eye when you came in. I was like, she's going to notice this. You know what? It might look good. And when you're seeing it on, they're filtered.

57:58I'm like, go into your car 30 minutes later, three hours later, it's going to be a situation. But that's why we have eye bombs to fix it. I get a little bit of powder to make it stay. So like if you just didn't overdo it, dusting it on. But when I see just like doing techniques with the kids. Baking. Baking under the air. Loading it up under there. Like it's just, it's never going to work. Yeah. Well, Erica, this has been a joy. You have to come back. I would love to. We have so much more to talk about. Oh my God. We barely scratched the surface. And everybody get Erica's book. It's coming out soon.

58:30This is, it's so easy to follow. Like Mother's Day coming up. Just like give it to the mom in your life who is so busy. They don't have any time for themselves, but they could like just leave through this and like pick up a tip or two. I want it. I need one. It's not that serious. No, you can jump around too. It's like you don't have to read every chapter. You can do one. Then you can look. Oh, I want to see what the eye pictures are. There's a lot of pictures. I have ADHD, so I'm like, I'm not reading a full novel about somebody's life. Not that interested. So I'm like, I'll tell you something funny.

58:58Then there's a picture, little story. Then there's another tutorial. Like entertaining. On real people, these are like my friends, my models. These are like, they're real people. Yeah, I love it. I'm obsessed with that. All ages. And we'll stay tuned on your product offerings as well. Yes. Thank you for a sneak peek. Thank you. Thank you. Thank you so much. Thanks for listening. You can find details on every product mentioned in today's episode, along with our exclusive promo codes on our blog at BreakingBeautyPodcast.com. While you're there, be sure to sign up for our newsletter. Every episode will be delivered directly to your inbox so you won't miss a single thing.

59:34And get social with us. Let us know what you think of the episode. You can follow us on Instagram at BreakingBeautyPodcast. And did you know we also have a private Facebook group? Just search Breaking Beauty Podcast chat room. You can even leave us a voicemail at any time with questions or feedback at 1-844-227-0302. And don't forget to subscribe to us wherever you get your podcast fix. Spotify, Stitcher, Google Podcasts, and Apple Podcasts, where you can show us some love by writing a review. See you next Wednesday.

1:00:15Erica Taylor:You like that cherry bomb. You like that cherry bomb. Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.