We Put the *Most* Viral Beauty Products of 2025 to the #DamnGood Test

26:04Maybe you want to try it for yourself. Maybe you want to gift it to somebody for the holidays. use Breaking20 to save 20 % off your order at Medicaid. And that's M-E-D-I-K and the number 8.us to discover more. Qualia is one of our show partners this week. I was a little bit late to the magnesium party, everybody. I have to admit, what I didn't understand is that magnesium comes in many forms and each form helps your health in a different way. So that's why I'm excited to share with you Qualia's Magnesium Plus. Most people know that magnesium is critical for sleep, but some forms help muscle recovery, brain function, heart health, bone health, mood, and over 300 functions in the body.

26:51And that's what makes Qualia Magnesium Plus special because it's the only product to combine 10 bioavailable forms of magnesium with more than 70 trace minerals to help fuel magnesium support. So it's sort of this full picture. You're getting the full spectrum of the benefits, which includes sleeping deeper, thinking sharper, recovering faster, supporting muscle strength, steadier mood and stress response, and better energy metabolism. Sign me up for all of those things. So it's not just a sleep supplement. It's a full body magnesium system. And great news for Breaking Beauty listeners. We have a very special offer.

27:28Experience the most trusted magnesium for purity, potency, and performance. Plus it's non-GMO, vegan and gluten-free, making it a choice you can feel good about. Go to qualialife.com slash beauty for 50. That's right. 50 % off. And here's a bonus. Use the code beauty for an additional 15 % off your order. That's qualialife.com slash beauty spelled Q-U-A-L-I-A life.com slash beauty and use code beauty. We'll link to this offer in our show notes and on our website. And thanks to Qualia for sponsoring this episode. Now back to the show.

28:10So we talked about a little bit earlier about how stains seem to be having a moment. And so I think that's a good introduction to one of the most viral products from Elf this year. It's the Elf Sheer For It Blush Tint. Okay. I'm holding it here. It is$6 US. Unbeatable this price. $8 in Canada. It comes in five shades. And I'm just going to say it, it is a clone of the Benetint. I mean, it really is. Even the bottle. Is it a bottle? It looks like Benetint where you can see through it. It's kind of like a jelly red color and then there's a really pigmented red water is what it looks like insides.

28:57And of course, Benetton had redesigned their applicator. It used to be like a nail polish brush and now it's like a lip gloss. And so this Elf one is the same. Doefoot kind of. The doefoot applicator. Just for reference, the Benetton is$28 US and 38 in Canada. the elf sheer for it comes in five shades so you've got like a poppy red a poppy coral a poppy pink a little bit of a deeper burgundy and you just kind of swipe it on and then you tap it in and just like benetint you can use it on your your lips or your cheeks but this one's called sheer for it blush tint so it's meant to be for blush and again i think it gets that at that idea of like a dewy look, but make it stain.

29:45You know, it's not a powder, like a cakey powder, but it's not going to go anywhere on you. Now, what I would say in comparing the two is that I do find the Elf to be a little bit more stainy. And what I mean by that is, so because of this little doe foot applicator, when I put it on, I did two dots and the way that I did it, it kind of looked like a heart. And I was like, when I first put it on the cheek and I was like, oh, that's cute. So I did one side and then I did the other. And by the time I went to blend the second side, it was like that little heart was kind of showing through. Oh, I see.

30:22That's how staining it is. So I think it's more of a stain than the Benetint. So what you want to do is do one cheek with like two dots, blend it in and then do the other cheek, blend it in as opposed to, you know, dotting on each side. That's just a little tip. I think the Benetint get the The benefit gives you just a little bit more playtime. But I could not help but to compare to the Victoria Beckham Beauty. Yeah, she's got a lot of love on our show this year. Yes, but this is the Color Wash Blush Water Tint that came out probably around the same time. And I gave some love to this product in our newsletter.

31:04If you guys aren't subscribed, we have a monthly newsletter where we talk about the things we love that month that didn't make it onto the show. So I did give a shout out to this product, but I honestly didn't realize that the Elf product existed at that time. So I just thought, oh, here's like a new update on a classic product. That's kind of cool. I didn't know the Elf was around. So the Victoria Beckham Beauty is$46 US and 66 in Canada. So it's pretty crazy that you can essentially get the same effect from the Elf. one thing I would say this one the Victoria Beckham Beauty has a different applicator for better for worse it's a dropper so kind of like what you would use for a serum you drop it on and then same thing you blend it in yeah now it goes a long way a little goes a long way but what I what I'll say about the Victoria Beckham Beauty is because a little bit goes a long way it can get away from you so you just want to do like one drop I'm looking at Carlene right now she sitting on a white couch.

32:08Yeah. This is dangerous. Didn't bring any wipes. Absolutely. Sorry, dear me. Typical me. But what I would say is it's not quite as stainy as the other two. It's a little bit more watercolor and a little bit less stainy. That's the name of it. Is it not? Watercolor blush. Water tint. Yeah. So it is a little bit different, I would say. And yeah, so they're all a little bit different in their own way especially in price but there's definitely a three makes a trend everyone stain happening so sticking with makeup i wanted to talk about a foundation that has gone completely viral and that is the natasha denona high glam foundation hydrating and blurring luminous long wear serum foundation 52 us dollars which feels feels like a steal in this day and age Well, compared to Armani or Pat McGrath.

33:03Yep. 78 or whatever, or 92, or what is it? Those are, well, Armani in Canada is creeping up to$100. Yeah. This is like half the price. Yeah. So it is a medium buildable self-setting hybrid formula powered by amino acid pigments, Korean technology, and developed in Italian labs, which we all know are the best. And so it's a serum foundation for all skin types with skincare benefits. And it's meant to balance your complexion and reduce visible signs of aging with up to 18 hours of wear. I loved this formula so much. Like I feel like it does feel like a next generation kind of formula. Okay. I just felt like it was really seamless and the pigments, it just blended beautifully.

33:55It just looks like skin when you put it on. And I understand why this is viral. You know, it's one of those ones when you put it, when you try it, you're just like, oh, yeah, I get it. I absolutely get it. Now, the one thing that I would say, Carlene, and I don't think I'm alone in this, is that it was tricky for me to find my right color. And I think that I need to go into the store to do it because I was eyeballing trying to figure this out. and I still don't think that I have my right shade, which is like the biggest bummer when you're like, fine, you're like, the formula is perfect, but I still look, you can't be going out in public and not have the right shade going.

34:33It's also hard to assess. And sometimes that happens to me too. Like NARS is very difficult for me as a brand to find my shade. And so I think that that can just happen sometimes depending on the undertones they're using, things like that. but what do you think of the formula? Well it's hard to say. My hand is covered in makeup. Oh yeah she said it was the other hand. It's hard to say. I mean I do just using it on my arm it does seem to blend in quite well. Like when it starts out you're like oh this is going to be a lot of coverage. A little goes a long way. Thank you for bringing that up. Exactly.

35:10Yes. But then it does seem to blend in where it's it's like a semi sheer I guess you would say it is pretty full coverage but it's medium buildable which is what all makeup artists do what all makeup artists recommend and then you start out and little goes a long way cover cover cover go back and cover cover cover so I do think that that's my only feedback to them is that I don't feel like I got my right hue but that could be you know just there could be another one out there that does work for me so I understand why this is viral and I I do think it has whatever pigments she's using it does have that blurring effect very subtly is that what people are loving like what are they loving where there's these viral videos and I think most people who especially if you're over a certain age they just want something that doesn't settle into their lines and because this is a serum foundation i think it's addressing that right and the weightlessness um of it and then it's got that blurring effect but it's not freakish it's not a full coverage blur that you might have seen from some other like higher profile makeup brands that are very like social media first this is still designed by a makeup artist yeah and apparently she had a very viral concealer from this same range that people loved.

36:33I've never tried it, but this is like a partner to that. Yeah. So I'm excited for, I think you would like it. Yeah. I mean, I think typically when we see serum foundation type formulas, they're usually more of a skin tint. Yes. So I'm thinking maybe what is original about this is that it's medium coverage, but you're still getting that serum like quality. And I have a prediction that the people who are going to love this the most are the over 40 crowd. Oh, interesting. Yeah. Well, I need to try it. And I do think we are seeing more brands just speaking of this year, zooming out catering, of course, your skincare brand, Cassap Beauty, everybody check it out.

37:11But like Sarah Creel, so many people love her concealer. Yeah. Right. And I don't know if she has a foundation yet, but I do think that is the number one product that you're usually fine with all of your makeup and then all of a sudden you're like you hit 40 and you're like my foundation looks like shit yeah what am I going to use now and you're totally overwhelmed yeah so exactly just giving that a shout out

37:41today's episode is brought to you in part by jones road beauty another totally viral brand for 2025, if I must say so. And Bobbi Brown was on our show recently telling us the backstory behind how she created Jones Road Beauty, why it's been such a smash and how to use her iconic miracle balm. Everybody has gone gaga over this product. And I can tell you why as a personal fan, because it's so easy to use. It's very sheer color. So it's always like your skin, but better. It's not intimidating and it's multifunctional. You can use it in so many different ways on your lips, on your cheek, depending on the tone of it.

38:20It could be a blush or it could be a highlighter. And everybody needs to know about Jones Road new holiday kits because they never had these before. This is their first year doing it. I love the mini Miracle Bomb Trio because it features three brand new shades. There's Apres, which is a cool mauve tint. You can put that over top of something or wear it on its own. There's Noir, a soft plum blush shade. I love this spin on instead of a vampy lip, a vampy cheek. I think that's so cool. And Ballerina, a sheer golden pink with monochromatic shimmer. I think that's going to be so beautiful, like universally on every skin tone to get that bit of warmth.

39:01And it's travel size, it's pocket size. It's so great. But here's the best part. Jones Road is offering our listeners a huge gift with purchase opportunity. Just listen up. So this holiday season, simplify your routine with makeup that's clean, strategic, and multifunctional, and don't miss out on their limited edition holiday sets. They won't be here for long. And once they're gone, they're gone. Also as a treat for our listeners, you'll get a free cool gloss on your first purchase when you use code beauty at checkout. This is a lip gloss$24 value in the US 30 in Canada. Just head to jonesroadbeauty.com and use code beauty at checkout.

39:40After you purchase, they're going to ask you where you heard about them. Please support our show and tell them Breaking Beauty Podcast sent you. Canopy is one of our show partners this week. If you want to level up your skincare routine, think about getting a humidifier because skincare experts and dermatologists have long touted the benefits of increased indoor humidity for healthy glowing skin. And a not so fun fact is that having dry air in your environment can begin wreaking havoc on the skin in as little as 30 minutes. I definitely notice when it's the dead of winter and I'm in my condo, it just feels so incredibly dry.

40:19So that's why I love the Canopy Humidifier because it's a completely reimagined humidifier that elevates your home for the ultimate skincare and wellness benefits. And And Canopy's features and design make it the cleanest and easiest humidifier out there. Visible mist from traditional humidifiers is often considered unhealthy due to particles and bacteria being carried by the water into the air. But Canopy's mist-free hydration is invisible. It's clean moisture, the best kind for your skin and health. And Canopy Humidifier, it has an antimicrobial filter that catches irritating minerals or other potential nasty stuff from the water before it's evaporated into your environment.

41:02And you'll also never have to worry about molds. Canopy, they utilize a unique technology that keeps the humidifier running until there's no water left inside the unit. No water left inside the unit means no mold. And the easiest part, Canopy goes right into the dishwasher. So low maintenance. And Canopy Humidifier also has a built-in aroma diffuser that uses the simple, healthy process of evaporation to fill your room with scented moisture. So great news for Breaking Beauty listeners. We have a special offer. Go to getcanopy.co to save$25 on your Canopy Humidifier purchase today with Canopy's filter subscription.

41:43And look for other Canopy products such as the Canopy bath and shower filter. and even better use code beauty at checkout to save an additional 10 % off your canopy purchase your skin will thank you we'll link to this offer in our show notes and on our website now back to the show now there's another little complexion product that went viral on our feeds this year I don't know if you saw it, Jill. This is the Tarte CC under eye corrector. It's$32 US, 45 in Canada. It comes in four shades. Have you seen people doing the one eye with this under eye corrector and one eye without? No, it's really funny because I get served Tarte ads constantly, but I've never seen this product.

42:32Okay. That's so funny. Yeah. So I don't know. I think my friends have said this many times. The algorithm thinks I'm 25. I'm okay with that. Yeah, yeah, exactly. She's fooling the system. I think for me, I mean, maybe I typed it somewhere. So I keep getting, I keep getting these videos, but the video that I keep seeing coming up again and again, and there's always, you know, this, this gimmick to any of these viral videos, I feel. So with this product, it's, it's the girly pops using a black magic marker and putting a little bit under their eye. Okay. Like softly and then putting on this under eye corrector and being like, see, this one's gone.

43:14Okay. Olivia's nodding her head. She's seen the video. She's like, see, it's totally covered up that black marker, like a magic marker. So of course, when I saw that, I was like, I need to try it. That's compelling. Yes. I will say, I don't I'm not a person who suffers from terrible darkness under my eyes. You know, a lot of that is genetic. Of course, I can have some, but I'm not I'm not the best tester for it. OK, I will say. But I did try it. I oh, this is very emollient. It is very emollient, which is which is important for under the eyes because you you don't have any oil glands there. So it's easier to crease up where it'll settle into lines.

43:58So it makes sense that it's a very emollient formula because you don't want that creasing and caking under the eye area. But having said that, I think there's a little bit of a learning curve to it where you need to figure out the right applicator. Because I used my finger to apply it and I wasn't that happy with it. I think if I use the right type of concealer brush or complexion brush, like a little house labs one that I have at home that I didn't have here, I may have had a better result that I liked better. Overall, I would say in my humble opinion, I felt that this was quite expensive. Like for me, Tarte, I don't know, maybe I'm just behind in the times, but I thought it was an affordable cosmetics brand.

44:45So when I'm hearing like$32 for this little guy and$45 in Canada, like that just sounds expensive to me. And I did run myself a little test, which is the product that I talked about earlier, the NYX Hydrating Gloss Serum, the Lip IV. I used one of the darkest shades and I put just a little bit in the crease on my eyelids. That was your magic marker. That was my magic marker. And I just kind of like tissueed it, but I could see I had some there and I tried putting this over top and I didn't see any difference.

45:25So I'm giving you the real talk, like for the money, I don't really, I'm not sure. Okay. Fair. I'm not sure. Spend double and get the Cletopoe. Call it a day. There you go. True viral quadruple, but I am a stan for that one. Okay. So yeah, sorry about that Tarte. I do like, I do really like the shape tape. So. Okay. I'll say that. I'm going to chat about some skincare. Okay. Next. This line really intrigued me and because I think it confounded a lot of people, but this is the Dua Lipa and Augustinus Botter new skincare line. And it's not just a one-off limited edition everyone this is a new day a new skincare line and so it's called Dua yeah D-U-A and it's it's it launched in November with three products I think that they had such huge success with Victoria Beckham and Augustina Spotter and you know you and I have talked many times about their formulas and how good they are I love those ones yeah and so I was really curious to try this one too.

46:33So the whole idea and what makes it different and why it is more affordable, it's a diffusion line, if you will. So they have their TFC8 technology, which is all about wound healing and wound care. That was Professor Botter's claim to fame and bless him, he's been on our show. I don't even know what to say, but it's just like having your grandpa on the show and him explaining his wonderful, incredible research, but we're just like, doesn't get rid of my wrinkles you guys can you guys can hear it for yourself he's a sweetie so he says that that tfc8 the original proprietary technology this line uses a newer gentler technology called tfc5 which is adapted for younger skin and that's why it has a lower price point while the original uses the tfc8 so if you're wondering about price point everything is under$100.

47:25Bullshit. What? You think it's bullshit. Okay. Okay. Well, I tried it. It's been adapted for this key ingredient has been adapted for younger skin and that's why it's half the price. Well, I'm not going to do his PR for him, but I do think that it is. So yeah, I guess it is a bit of a tough sell that way, but I will say that I tried the Renewal. So they have the the balancing cream cleanser that's 40 bucks they have the supercharged glow complex 80 dollars and that's a bioretinol niacinamide ectoan and then they also have a renewal cream and that one's 75 of the three that i tried i liked the renewal cream the best and it is it feels like the victoria beckham one it does it feels like a dupe for that because the victoria beckham i believe it's still$300, Carlene.

48:18So this is a third of the price. Yeah. So if you want to try it, that's who it's for. They clearly know that they need to break into a different demo, different market. And there you have it, everybody. Actually, that's the glow complex that you're trying. I'm sorry. Yeah. Anyway. Okay. She's she's biting her tongue. I'm just going to zip it now. Okay. I'm just going to zip it. But that's the thing about what goes viral doesn't mean it doesn't necessarily always go viral for the reason that the brands want it to. Yeah. And I still think that's okay. It's still everybody is talking about Augustinus Botter.

48:54You know what I mean? Well, yeah. Do they need to cover every single corner of the market is my question, you know? Yeah. Does every skincare need to cater to every single skin age and type is kind of my question. But I guess if you need to endlessly grow, then that's what you need to do. Well, I don't think there's a skincare brand out there that just sits stagnant and says, we're happy launching a product once every decade or something. You know what I mean? There are lines for teenage people and for different groups where, you know, but yeah, most of them want it all. Okay. Well, I have one other skincare item that I want to shout out because I think one of the things we get asked about the most is skincare gadgets.

49:38And I wanted to talk about one that I did try and it was viral. So it's from Zip. So a lot of people know Zip Halo, which is the anti-aging device that is meant for it's microcurrent. And I personally prefer that one to the new face. So that's like for anti-aging. Zip, the entire brand, is created by an esthetician. A lot of people don't know that. So she's developed these protocols with the tools that she's come out with. So they debuted this year what they call the zip dot it's a nanocurrent and microcurrent acne treatment device it's 199 us dollars 279 canadian and it's micro current for acne treatment that reduces inflammation swelling and bacteria that causes acne and then it has a nanocurrent setting that mimics your it's it's for cell renewal basically it's 90 seconds it looks like a mini life preserver it It does.

50:31And it's yellow. It's very fun. A little yellow donut, everyone. Yeah. And you have to apply a clear gel that it comes with on your acne spots. And this is something that I will use when any acne sufferer understands this trauma, when you get like one on your jaw and on your neck and even if you want it to pop it, there's no popping happening. So this is really just like reducing it, shrinking it in size. and you use it two to three times a week for 90 seconds and you turn it like clockwise, counterclockwise around the zit. And it actually does mimic what estheticians do to me in a studio, in a setting.

51:12Like it probably doesn't happen to you, but have you ever had an esthetician use the wand around your chin and you can taste metal in your mouth? Yes. So it kind of gives you that vibe. So it's killing the bacteria that's deeper. And I did find that the healing time was faster for those nasty little undergrounders. Do you ever feel like that taste of metal feels kind of wrong? That's supposed to happen. I think that it's going deep enough to kill the bacteria, right? So, yeah, I mean, I'll take it because. So what are we tasting? I wonder. I think it's if you have a mouthful of metal because we got our fillings in the 80s.

51:49That's what you're tasting. I've got mercury back there. So like take it easy. Yeah. So but anyway, I did want to recommend it because I think especially if you do have someone in their teens or 20s and you don't want to get them on a retinol or they don't necessarily have access to dermatologists or you don't want to be spending money on facials. This is money well spent too. And you can do there is a setting to do the whole face. OK. And you do it like three times a week. So but if you're just targeting one area, it's 90 seconds. All right. And I saw it everywhere all over TikTok. And so I wanted to share my experience.

52:22All right. All right. Hashtag damn good on that one. Okay. So we talked about how TikTok loves a before and after. One side of the face looks like X, the other one looks like Y. The Maybelline Poreless Jelly Primer. Have you seen this? No. Okay. So what you generally might see if you don't even know it on TikTok is somebody uses this primer and then they use like a skincare brush. I've been seeing this all and they sweep one side of their forehead. And it's just like as they sweep with this, it's kind of like a mint green jelly. The pores just like disappear. It's like somebody put like grease on a window on one side versus the other where it's just completely blurred and you do not see the pores.

53:10It's quite something. So I definitely wanted to try it. I called it in. So this is the Maybelline Poreless Jelly Primer 1299 in the US. It's had 7.7 million views. What I will say, having tried it that I like about it, it's a hydrating blur primer, is that it feels cooling as soon as you put it on. is described as a next generation blur primer. And here's the thing. When I first put it on, I did a half half face two days in a row, different sides of my face. And when I first put it on, I was like, yeah, I can completely see the difference. This one looks more, a lot more blurred versus the other side.

53:52But then when I actually put on my makeup and I did like a wear test and wore it all day, I found that there was really no visible difference between both sides of my face. So I don't know. I feel like this is maybe a little bit of a trick where it's like something that you see in the moment, but I don't know that it gives me personally enough of a result where I would continue to use it. I talked about in a previous episode, the Maybelline grippy serum makeup primer grippy serum makeup primer and I much preferred that one I will continue to use that one this one I'm not as sure about I think primers in general are going very viral right now on TikTok there's a really sweet girl in Toronto and I'm blanking on her again the handle versus the name but she's actually friends with my niece Taylor she's from Calgary but she's Toronto and she made the grown alchemist grown alchemist primer go viral wow that's huge yeah and then which it's such a random brand so great about that primer well she did a before and after of like it's smoothing the lines and shit okay right and so again it just hit me grown alchemist yeah and she did another one with a Maybelline one that she was talking about she what I love about her too and she's such a sweetie is like she will share her analytics on her story she's like whoa this is crazy she's like i never thought people would see it pardon me what's her handle well okay guys we don't know right now but we will link to it on our in our show notes and on our website okay she's a real sweetie and i just love that she's a canadian early and she's always she's always selling things out is this a parting gift yeah it's a parting gift this is the perfume de Marley Valaya, Valaya, V-A-L-A-Y-A.

55:38I'm told that this is the biggest fragrance since Delina from the brand. Okay. It's$410 for the regular size and$250 just like Delina. Do you think it is as special? I've never tried. You haven't tried Delina? No, no. So I had high expectations of this one. Apparently this, this Belaya went viral last year, but then some people found it was too light. It was like not as, it didn't have the staying power. And it's like, it's meant to be kind of like a veil of cotton. They're saying it's bergamot, mandarin, and like a sweet white peach. So it's lighter, more of like a white floral. So they came out with an exclusive version, which is like a more intense, which I did try as well, but I am not a big fan of it.

56:26I prefer this ones. So just saying if you're a fan of Parfum de Marley and you always wanted something softer and lighter and more kind of cottony than Delina, then this might be one to try. I just wanted to finish off on a fragrance because we don't talk about fragrance that much. I know. I know. Anyway, that's a wrap for this episode. And as always, please, if you're so inclined, shop through our links. We always share those on our website. Everything we talk about today, we round up on our website, which is breakingbeautypodcast.com. And please do subscribe. If you want to give us a holiday gift, subscribe to our YouTube channel, which is Breaking Beauty Podcast.

57:04It's free and you can see, you can watch this episode and see everything that we're talking about. Hey, thanks guys. See you next week. Thanks for listening. You can find details on every product mentioned in today's episode, along with our exclusive promo codes on our blog at breakingbeautypodcast.com. While you're there, be sure to sign up for our newsletter. Every episode will be delivered directly to your inbox so you won't miss a single thing. And get social with us. Let us know what you think of the episode. You can follow us on Instagram at Breaking Beauty Podcast. And did you know we also have a private Facebook group?

57:39Just search Breaking Beauty Podcast chat room. You can even leave us a voicemail at any time with questions or feedback at 1-844-227-0302. And don't forget to subscribe to us wherever you get your podcast fix. Spotify, Stitcher, Google Podcasts, and Apple Podcasts, where you can show us some love by writing a review. See you next Wednesday.

58:16Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.