APi Group: Safety Services at Scale - [Business Breakdowns, EP.205]

29 Jan 2025 · 51 min

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Podcast Episode Notes: APi Group: Safety Services at Scale - [Business Breakdowns, EP.205]

Overview

  • Podcast Title: Business Breakdowns
  • Episode Title: APi Group: Safety Services at Scale
  • Hosts: Zack Fuss
  • Guests: Adam Wyden (Founder and Portfolio Manager, ADW Capital), Chadd Garcia (Portfolio Manager, Ave Maria Mutual Funds)

Episode Description The episode provides a detailed breakdown of APi Group, a significant player in life safety and specialty services for buildings and construction projects. Despite being less well-known, APi's services are critical for buildings where people live and work. The company has accomplished over 100 acquisitions, leading to an EBITDA exceeding $1 billion and a market cap over $10 billion. The discussion focuses on APi's transition from one-off construction projects to a recurring revenue model and highlights its competitive edge, management structure, and cultural aspects.

Key Points

Business Model and Financial Overview

  • Transition to Recurring Revenue:
  • Shift from single construction projects to steady income through inspections and maintenance services (e.g., fire systems, elevators).
  • Currently, over 55% of revenues are recurring; target to exceed 60%.
  • Financial Performance:
  • Current EBITDA exceeds $1 billion with a market cap over $10 billion.
  • Low capital intensity; the focus on high-margin, recurring revenue segments.

Company Structure and Culture

  • Management Style:
  • Decentralized management structure empowers local branches while maintaining overall corporate oversight.
  • Emphasis on a strong, service-first culture.
  • Employee Ownership:
  • Established ESOP (Employee Stock Ownership Plan) contributing to an entrepreneurial culture.
  • Leaders can migrate across different divisions, promoting internal growth.

Competitive Advantage

  • Market Position:
  • Largest player in fire safety with approximately 10% market share; other segments are highly fragmented.
  • Capabilities in statutory mandated inspections provide a competitive edge.

Acquisitions and Growth Strategy

  • Acquisition Strategy:
  • Focus on small to mid-sized companies for “tuck-in” acquisitions.
  • Significant acquisition of Chubb and others to enhance service capabilities and market reach.
  • Capital Allocation:
  • Strategic focus on high-margin, low-capital intense sectors for growth.
  • Successful integration of acquired companies into the service-first model.

Challenges and Opportunities

  • Market Challenges:
  • Economic conditions and inflation potentially impacting growth rates.
  • Maintaining margins, especially within the specialty services sector.
  • Opportunities:
  • Expansion into alarm and monitoring services; less competition in European markets.
  • Potential for multiple expansion and enhancing share value through effective capital management.

Lessons Learned

  • Investment Insights:
  • Buying companies below their watermark can yield significant returns as they recover.
  • Importance of understanding the incentive structures in roll-up investments.
  • Market Dynamics:
  • Stocks can remain mispriced for extended periods; focus on earnings growth and structural improvements in capital allocation.
  • Cyclical Nature of the Business:
  • Awareness of cyclical aspects and readiness to pivot based on market trends.

Conclusion The analysis of APi Group illustrates how a company can successfully transition to a recurring revenue model through strategic acquisitions and a strong company culture. The insights shared by the hosts and guests reveal the intricate balance between growth, management, and market perception. The episode offers valuable lessons for investors and operators alike, especially in understanding how to navigate business challenges in the public market landscape.

Additional Resources

  • Full episode and show notes available at [Business Breakdowns](https://joincolossus.com/episodes).
  • Episode sponsorship by Finley, a modern debt capital management software provider.

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Transcript

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0:00Finley is a debt capital management software that I wish I had during my private credit days. Finley is also today's sponsor of business breakdowns and it's a company that's solving a pain point near and dear to my heart. In my credit days, we spent way too much time coordinating diligence trackers, the internal versions, the external versions, the banker versions, and our borrower management operations always felt like they were the same as they probably were in 1996. And I know it wasn't specific to us. Regardless of what other funds we were working with on these projects, it was always the same.

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1:54This is Business Breakdowns. Business Breakdowns is a series of conversations with investors and operators diving deep into a single business. For each business, we explore its history, its business model, its competitive advantages, and what makes it tick. We believe every business has lessons and secrets that investors and operators can learn from, and we are here to bring them to you. To find more episodes of Breakdowns, check out joincollossus .com. All opinions expressed by hosts and podcast guests are sole their own opinions. Hosts, podcast guests, their employers, or affiliates, may maintain positions in the securities discussed in this podcast.

2:37This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. I'm Zach Fuss, and today we're breaking down API. A leading provider of life safety and specialty services to buildings and construction projects. While it's not necessarily a household name, the services the company provides play a vital role in the buildings where we live and work. What started as a small plumbing company in the 1960s has evolved into a global leader in fire protection, security, and building services. With over 100 acquisitions under their belt, they've strategically built a business that exceeds a billion dollars in EBITDA and sports a market cap exceeding $10 billion.

3:22The evolution of the business has come via an intentional shift from one -off construction projects to a recurring revenue model, generating a steady stream of income by providing essential services like inspections and maintenance of fire systems, elevators, security cameras and more. Today, over 55 % of their revenues are current in nature, with a near -term target of exceeding 60%. The business has enjoyed the success under the guidance of its CEO, Ross Becker, who has been with the company for over 20 years. Ross started as president of one of API Group subsidiaries in 1998 and has been leading the company since 2004 and eventually led the business through its debut on the public markets more recently.

4:04To help us break down API, I am joined by Adam Whiten and Chad Garcia. Adam is the founder and portfolio manager of ATW Capital and Chad is a portfolio manager at Ave Maria Mutual Funds. Chad and Adam will share their insights on the company's competitive advantage and go to market strategy, including its unique decentralized management structure and its strong culture. We'll also explore the pivotal role of Sir Martin Franklin, the renowned investor whose track record includes prior successes with public companies such as Jardin, restaurant brands international, Nomad Foods, and element solutions.

4:41Martin brought API Group Public Dispack in 2019. We'll discuss his involvement in the company's strategic direction and his unique incentive structure which aims to align his interests with those of its outside shareholders. We hope you enjoy this breakdown of API Group. All right, Chad, Adam. Thank you so much for joining us to discuss API Group, business that came public via SPAC and has grown into EBITDA big. I think almost fourfold since. Maybe just to kick things off, brief introduction to yourselves and how you got involved with this particular business and investment, and then we'll dive deeper into the business from there.

5:20So perhaps Adam, go first. So my background is I launched my own investment and partnership in 2011. We've done some activism, but I think over the course of our career, we've gravitated towards owner -operated companies. I was invested in a company called Diamond Resorts, and the vice chairman of Diamond Resorts is actually the father -in -law of Martin Franklin Sun. So he directed me to API Group and said these guys are builders of businesses, and they had great success at Jordan, and they were super excited about this opportunity, and that started my interest. And I guess the rest is history.

5:54We've been invested since late 2019, and it's been a great ride. Chaggar, C .I. I work at Aviemria Mutual Funds. I'm on our growth front and run our focus fund, which is a legally non -diverse fight mutual fund. We have around 15 positions that are fun of which API group is one of the larger ones. I was involved with two other Martin Freakland companies, element solutions and no -man food. So I got to understand how he views things and how he runs the businesses that he takes private via SPAC. And then when API came out, it was a little late to it. I knew it came out, but I put on the back burner, but during Kilova, it took a hard look at it, and took into position in late 2020 or early 21.

6:33Great. So API group at the most basic level is this life safety and services business. I think you guys will both give great perspective, some deeper on the business and the culture. But perhaps just to kick things off, a basic overview of what this business represents, and then we'll come back to how it came public, the importance of the partnership with Martin Franklin and his team and how the business is differentiated on a go -forward basis. The business has broken down into two divisions. The first, and in my opinion, the most interesting part of it, is the safety services division. So the characteristics of this division is that it's high in recurring revenue, high margin, and has low capital needs.

7:12The services that they provide are often statutory mandated. So they're doing inspections of critical systems and buildings. Their activities are inspected in servicing fire protection systems, commercial plumbing and HVAC systems, fire alarms, closed circuits to security cameras, and access control. And then they recently added servicing and maintaining elevators and escalators. That's going to be pretty interesting for them and should drive some nice cross -zone opportunities. The industries that they're in are highly fragmented. If you look at FIRE Safety, APIs, the largest player with maybe 10 % market share.

7:49There are a couple public companies. There are a handful of private equity firms. But for the most part, these businesses are family businesses. If you look inside a typical one, they're looking for a handful of large projects a year. These projects can run between $150 ,000 to $1 million. dollars. So an example would be a building gets built, a firm looks to install the sprinkler system within that building. It would be a nice large project for them. They'll have 10, 15, 20, these a year. Afterward, they would hand the business over to the owner. The owner would need to find a firm to do the statutory mandated inspections.

8:27Those inspections would happen one to four times a year and would run a thousand, two thousand dollars per inspection. API believes that every dollar spent in inspection leads the three to four dollars in high margin repair work. So, while most of the highly fragmented part of the business is focused on taking down large projects, APIs focus on completing a high number of inspection work that leads to high margin small projects. The other division is specialty services. So this is more construction -related installation and services. It often serves critical parts of the infrastructure. So think about servicing and maintaining natural gas distribution pipelines, installing fiber optic cable, doing work on data centers, maintaining manufacturing plants, installing wastewater lines, especially business.

9:15Probably has deeper roots within API. The company was founded as a plumbing company by Ruben Anderson and a partner in the early In the early 1960s, Ruben's son, Lee Anderson joined the firm after graduating from West Point and serving as Stint in the Air Force. They completed several acquisitions pre -2000, mostly in ancillary construction services. Ultimately, they got into fire safety. And then in the great financial crisis, they lived through that and survived that. And they really appreciated how it's much nicer to have recurring revenue than project based revenue. So the focus, post GFC is to increase the percentage of recurrent revenue throughout the business.

9:58So just as a follow up to that, what percentage of the business today is recurring or reoccurring in nature? 55 % plus. And then on the conversion of a dollar converting it to three to four dollars in repair work, you just elaborate a little bit on that dynamic and how it works out. Well, I'll just give it to you from my perspective. I live in South Los Florida and we go through air conditioners quite a bit. But whenever I have to put a new AC and it's expensive and I get multiple bids. But when the AP serviceman comes and just does routine maintenance twice a year, a little deficiency he finds and they always do, which runs probably $1 ,000, $1 ,500, I just pay.

10:37So I think you have that dynamic too with large buildings where if you're going to install a half million and a million dollar system, you're going to take a lot of bids and you're to negotiate hard, but when somebody comes out and does the viannual inspection that they have to do, if they see a corroded pie or a fire panel that doesn't work, I'm sure it just gets fixed. So prior to coming public, I understand this business did well over 100 acquisitions. You're just highlighting the financial profile of the business today. What is API group? How big is it? What are the revenue bases look like?

11:10Profitability, et cetera. Look, obviously the business looks a lot different than it did when it went public. There were actually three divisions, specialty, an industrial segment that they merged in with specialty as they were purging assets. And then obviously the life safety segment, which originally had the fire safety business and HVAC, but I think most recently they've moved the HVAC into specialty. I sort of look at it in terms of what is the EBIT contribution. Obviously the margins of each segment are a little bit different, but I think it's safe to say that the business this year will probably make about 1100 of EBITDA, maybe a little bit more.

11:47The CAPEX is funny because they buy and sell trucks and equipment, but we think that net CAPEX is about 65 million on a net basis, gross CAPEX minus asset dispositions. So you should think about it as 1050 plus of EBIT and about $800 million of free cash flow on a call it $10 billion market cap. From an EBIT contribution basis, we think that most of the CAPEX is actually on the specialty side. The capital requirements on safety are relatively low. It's just buying trucks and little machine tools and stuff like that. It's not a super capital intensive business, which is what we like. And I think over the life of API group what you've seen is as they've continued to divest and close the more capital intensive business lines and fire safety has become a larger percentage of the business.

12:37The capital intensity has come down materially. So I think on an EBIT basis, I think it's probably like a 90 -10 contribution between plus or minus in 2025, between the life safety segment, which would be the fire alarm security monitoring, and then 10 % in the specialty services, which I think Chad pointed out as more capital intensive, but is in the telecom space where they're doing pipeline integrity, testing they have recurring revenue in that as well. So it looks very different. I think since the company's gone public even over the last five years, there's been a really great emphasis on making the life safety segment bigger through acquisition.

13:13They bought Chubb, which was a carve -out of carrier. They bought another business called SK. They bought another business called Elevate, which is in the Elevator Service Maintenance. And they basically sold or I would say shut down other businesses in the specialty and industrial segments. I would say over the last five years, I think the asset transformation has accelerated meaningfully and I think prospectively the company will continue to emphasize the low capital intensity, high recurring revenue parts of the business. So the way we look at it is this is a business that trades at an 8 % free cash flow yield should grow organically roughly mid -high single digits and and should be able to continue to acquire small mom and pop or even medium -sized businesses in that five to seven times EBITDA and then should be able to acquire what I would sort of medium -sized businesses in that pick a number 10 to 12 times EBITDA in the Fire Alarm Security Monitoring and Elevator segment.

14:16So if you think about business quality here, obviously moving to a more recurring or occurring in nature businesses paramount, I think they've done a great job in this SPAC combination and achieving that. What is it that makes this like a defensible, durable business and what are the drivers of that organic growth? It's mostly volume with some price and then product mix and that's at the Safety Services Division where a lot of the organic growth is happening. Just a quick aside, the safety business has a lot of project work from their truck acquisition and they have found 55, 60 branches at a truck that were money losing.

14:51So they have been calling a lot of contracts at CHUB to stem that. They're down to maybe less than 10. Money losing branches at CHUB. So the organic growth has been hampered by their efforts to increase some margins and get out of bed business. So what you're seeing there, Gantt Growth, EDI is in the Safety Services Division. And this is really driven by growing their inspection revenue. So as of the third quarter in 24, or they've had 17 quarters in a row of double digit growth in inspection revenue. And what's behind that is the service first culture, which is driving that growth within their existing locations, but they're also getting a large benefit of converting acquired companies from being project focused to being service focused.

15:37So let me give you an example of how they do this. There's a company they talk about a bit when they're talking to investors, it's a company that they acquired in Boston. This business was led by two brothers. It was doing maybe $10, $15 million a year in revenue via 20 or 30 large contracts and is making about 7 % EBITDA margin. A few years after API acquired the business, the business got to 20 million in revenue with 50 % of that coming from inspections and making 14 % EBITDA margins. So what did it take to make that change? Well, first, before they closed the deal, they had to get commitment from the entrepreneurs who were selling that they were going to be committed to a service first business model.

16:22After they acquired it, they needed to bring on a sales team to sell inspections. They needed to bring on inspectors to complete the inspections and then they needed to put processes in place to create deficiency reports from the inspections and convert those reports to sales wins of repair business. And then finally, you need to just set the staff up where the staff, instead of working on a small amount of large projects, could handle a large number of smaller repair works. So that required a massive investment from API and time and resources, but also it required to commitment to the service first focus to the point where it becomes a cultural within an organization.

17:02The thing is, when you're evaluating public companies, so many of the management teams will talk about their culture and the importance of it. I know that the CEO of the business has been there for decades, but it's very difficult as an outsider to truly appreciate what differentiates a company's culture. What is it about this business that leads you to believe that the culture is actually different that they can acquire and integrate these companies and help improve them for the better through whatever the API group playbook is? One of the unique characteristics about this business is that very early on Lee Anderson created an ESOP so the employees participated in the growth of the business.

17:38So every year, I think the joke around the town is at least secretary, I think got almost $20 million from the ESOP when they converted into API shares or when the buyout happened. So I think one of the unique characteristics about this company is that well, it is a large corporate organization. There is somewhat of an entrepreneurial culture. I think Paul grew now. His family had an HVAC business and they sold the business. I'm dense from everybody about like in the mid 2000s. Paul is now the chief learning officer. So what I think is super unique about this business is that when someone sells their business to API group, they have the opportunity to join the corporate leadership team if they can compete and deliver and then grow within the business.

18:17And I think another super interesting thing is because it has this decentralized business model and they're all these different businesses, they have what I would call a cross functional leadership program. So you can actually go from being, I think Mark Pollyvitz, as I recall, was the controller of the company. He didn't have a direct line to become CFO, so he went to run a different business unit. And I think there are very few companies that I've ever encountered in my life where a leader can go from one division to the next. And I think what makes it unique is a you have this ownership culture people are invested in the success of the company, which started long before the company was even public, and then be the ability to move from different roles in different divisions.

18:56In fact, ironically, we're investing a company called Part Technology, and they've adapted a very similar structure where, as you succeed in the business, if there's not a role directly in front of you within your division, they'll move you to the next one. And I think API group has fostered this culture. If you can run fast, we're going to keep you moving. So I think that's something very, very unique about the culture and why this thing works. So to that point, around the importance of leadership, but also manage the structure, you've got what are related did adjacent but also disper businesses in fire safety, elevator services, HVAC, some E &C type businesses.

19:32How do they manage all these seemingly different businesses to come together as one business unit? Well, Russ has been doing this for a long time because he's been CEO for almost two decades. But it's interesting to look at the Martin Franklin playbook and maybe this is something he identified when he bought the business. If you look at Jordan, Jordan was a business that was a consumer products convalorate. It had a diversity of various products. It had geographic diversity and then the business units were ran by general managers. And I think the same applies to API. You have a bunch of individual businesses, some are in the same field, some are related.

20:08You have geographic diversity and they're ran by general managers on a decentralized basis. So I think any API's case, they have some guardrails in place with respect to how large of a contract for a large project a general manager can commit to. If they're entertaining a large project, it'll have to get approved by corporate. If it's extremely large, you probably have to get approved by Russ himself. But other than that, the general managers are responsible for their businesses. But what the company does is it tracks the financials of the KPIs of each business, and those are disseminated to all the business leaders on a monthly basis.

20:49So if you're a recently acquired business and you're looking at your percentage of service revenue and it's slow, well, you could look and see who in the company who's made that transition successfully. And API encourages their business managers to reach out to the ones that are successful and visit their businesses and shadow those business leaders. The ones that are successful can go into the lower performing businesses and audit them and give them them coaching. So I think in the end, you have a decentralized business management style with appropriate guard rails and a culture that's conducive to improvement.

21:22I'll just add, the company established a group called the National Services Group where they basically keep track of all the different customers in different states. So obviously you have branch level leadership and from what I understand each individual branch has their KPIs Whether it's free cash flow ebada return a vested capital that come down from the mothership So they have branch P &L responsibility and obviously as the company shifted from project level work to service level work company -wide There was this individual thing being like okay within this branch We're trying to get from project to service within this branch How can you do that within the confines of P &L responsibility?

21:58And then above that you have this National Services Group where he says, okay, how can we zoom down to the individual branch and say, okay, we're doing fire safety for Walmart, Sonic example, because they don't pay well. But for example, we're doing Facebook data centers and we're building out a data center and maybe it applies on the specialty side. It's like, oh, can we go and sell the alarm system or the suppression system. That's what National Services Group is. They try and match the customer relationships with the business branches and that's how the mothership helps to do on the cross -sell.

22:31And then obviously when the company makes decisions about how they want to position the business mix, those things come down from the mothership to the individual regional groups. So for example, fire safety, Perkin Elmer's one of the groups. They'll have a bunch of different businesses that roll up into that and then on the specialty side, same thing. I think there's like Lijoon Steele I want a couple other companies, but the idea is that within these individual businesses, they'll roll up into the larger, generally regional group and stuff will come down from the mothership. How do you want to do this?

22:59Goes down to the branches. The individual managers will have their own P &L responsibility and then on those top level cross -selling, you have this corporate group which helps to sort of get additional business opportunities because they can see stuff across all the different branches. That also plays into how capital allocation is addressed broadly with this business. So I think to illustrate that, maybe go back to the business deal that they consummated with Martin Franklin's team back in 2019. It seems like Martin was able to bring this business together at a pretty attractive valuation. If you think about the upgrading of the business quality, clearly today in the public markets, it demands a much higher multiple.

23:33So I'd love to hear about what you've learned from Martin as he was thinking about bringing this business together and then what they have done with the management team at API to grow the business from that point on. So I think what Martin has done very well is he basically gets very good entry multiples based on what you would call capital demands or personal demands. So what had happened with API group is that Leanderson had gotten sick actually twice and there was really not a succession plan. Well there was a great corporate team and leadership and Ross and everything but there wasn't really a succession plan for him and I think he was very worried that his wife would be stuck dealing with this and his ownership in it.

24:08So I think it was very important that there was a good capital allocator steward of his business and they had run a process actually twice and I think they had come close with a large scale private equity firm I think it was Carlisle and I think that the plan was is that they were going to split up the businesses So they were gonna sell the life safety business to blackstone ironically and then Carlisle was basically gonna do a dividend Recap of the lower quality industrial businesses. I think Lee Anderson didn't like the sound of that. And I know Rustin like this out of that. So that died on the operating table when Lee figured out that the business was going to get carved up.

24:47And I think Martin came to the table and was like, look, no earnouts, no role over equity, no carve out, no this, no that. We're going to take over your company with modest leverage. And we're basically going to invest capital behind what we think are the high margin and growth segments. So as it usually works, Martin and his team went up to Minnesota. and I think Russ and Coz said, look, I think we can work with these guys. And that was the genesis of the transaction. And just to give you the history, as I said before, you know, they took the company public in September 2019. It had gotten listed on the pink sheets.

25:22Went through COVID, stock went down a bunch. I think they bought back a little company got up listed to the New York Stock Exchange in May of 2020. They acquired a small business in Europe called SK, which was in the fire protection space. That was, I think, towards the end of 2020. Throughout 2021, they continued to do what I would call tucking M &A. And then, obviously, they went for the big mega deal. At the end of 2021, they acquired Chubb Fire and Security in a carve -out from Carrier. They took on a bunch of debt at low interest rates and raised some common equity. Obviously, it wasn't necessarily a great time to buy a business in Europe, but they've done a phenomenal job with it.

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26:03They've cut a ton of costs. They've gotten rid of a lot of unprofitable business. And I would say that they emerged through 22 and 23, pretty strong with low leverage. And then in 24, more accelerated tucking M &A program, I think they probably put $300 million as a capital on the ground in tucking M &A. And then obviously they bought elevated, which is their elevator service in maintenance business of characterized 2024 is like, hey, let's clean up the capital structure. We got rid of the Blackstone Praff. We raised common equity to buy elevated the great cash conversion this year and Accelerated tuck in M &A which gets us into 2025 where the businesses arguably Underlevered I think on my math don't quote me on this.

26:47I think they've had about 2 .3 billion dollars of debt Not on clean the cash generation the fourth quarter so call a couple billion EBITDA as I said before is probably over a billion probably like around 1100 So maybe a little bit more. So it's nicely squarely under two times debt to EBITDA. And they're gonna generate about pick a number. They're gonna generate about $800 million of free cash. And hopefully if they can deploy, it's gonna probably be hard to deploy $800 million in tucking M &A, but look with their chub platform in Europe and Asia plus US, could they get to 300 or 400 million sure?

27:21So they should be able to buy $50, $60 million, hopefully of EBITDA through the tucking program. and then they will opportunistically buy other platforms. As the business become more recurring revenue and less prochitoriant it, the argument would be that they can run it with higher leverage probably more three times. So they're probably looking to do maybe another $500 million of what I would call sort of medium sized deals. They would be interested in buying another platform. When I think about the other platforms that exist, I would think about US Alarm and Monitoring and Security. I think in Europe they have job, which is more of a mononying security business.

27:58They don't really have a huge security in the long and monitoring business and that's obviously highly recurring revenue and low capital intensity in high margin. So I would say like a natural area in addition to acquiring more elevator assets, read the alarm and security and monitoring business. So they may end up paying a little bit more to get control of one of those things and then do bolt -ons around that. But yeah, look, it's a unique creative time for API group because a lot of the private equity back peers have a lot of leverage. I think the hope is is that they're focusing on their balance sheets and focusing on managing their capital structures While we sort of have an under levered balance sheet.

28:31So the hope is is that private equity over the last year has really paid Out huge numbers for deals. I think the KKR paid 22 times for a company called Marmic Which I think Russ would tell you is a piece of crab This is we're hoping and I think maybe it's just not hope maybe it's just belief But this is like a golden age for that because the private equity guys are swimming in their adjustable rate mortgages so to speak. And APIs got a nice balance sheet and good access to capital and generating good cash. So what does my grandfather used to say when chance meets opportunity? They're now in an NBA bull spot where multiple should come down and less competition for deals and they're sort of well capitalized.

29:04When you look at the way that Martin Franklin participates in the upside, I know it's somewhat atypical to what you normally see in some of these back combinations. Martin has a critical track record of value creation. Can you just discuss a little bit about how the structure works and how his incentives kick in. He gets, quote unquote, 20 % upside on the founder shares. So by design, as the company gets larger, the dilution gets smaller. So there were 140 million shares when it started founder shares. As he executes, he gets a carry on those founders shares. So when this guy goes from 10 to 20, there's $10 of gains.

29:40So be 10 times 140 is this is an extreme example that be like $280 million. dollars. Those get issued in shares and then the share count grows by that amount. So he only gets paid on the 140 million shares. And then the shares that get issued over time in connection with M &A, they did the Chubb deal. They raised equity with city group. They did elevated. They raised common equity. So the Blackstone Prefer got converted to common. So the idea is that the number of shares that he gets paid on goes down as the company gets larger. And that's by design that shares that get issued to him. He doesn't get promote on those.

30:13the shares that get issued in conjunction with Transactually doesn't get paid on those. So as time wears on, the quantum of delusion on a percentage basis goes down as the business gets larger. Does that make sense? No, absolutely. If I look at the fully deluded share count today, what percentage broad shirts of the business does Martinone? Well, he gets paid on 140 million founder shares, but I think he has, again, I'm just doing this for memory. But my guess is, is he's probably got ownership across everything of probably close to like 30 million shares. I bucket Martin, Jim, and Ian all together.

30:47That's what I would call the Mara Posa team. It's worth pointing out that SPACs have a bad reputation because people have used it to take low quality companies public and then dump shares on retail shareholders where Martin uses SPACs as moral of permanent capital vehicles. And you pointed out that he has a great reputation. At Jarton, he compounded his shareholder capital at 34 % over a K -GRO over 16 years, but it hasn't always been smooth that some of the other companies that he's taking public via SPACs. One is element solutions. He got a little over his use on some acquisitions and didn't acquisition with a lot of debt and preferred shares.

31:26And it ended up being painful for common shareholders for a while, but he stuck with it. And he didn't and tump it along the way. He stuck with it and turned it around and it ultimately got back to above water for shareholders. I appreciate why they're occurring in revenue business so strong. I think if you look at what organic growth is trended like over the past quarters and years. Clearly, there's an aspect of this business that has some cyclicality. I guess how do you think about the puts and takes on what is cyclical here and what's not? And the exposure to different end markets and what you guys need to pay attention to as you continue to monitor the growth of the business.

32:00I think the organic growth has been the hot button issue for the company over the last few years. In 20 and 21, you sort of had a lot of inflation. So when you think about the structure of a lot of the projects, especially on the life safety side, I think it's something around especially side as well, but it allows for material cost pass through. And so what you saw is very high rates of revenue growth, but not the same margin contribution. So you saw these 15s and 18s. My brush strokes was a real revenue if it's just material cost passed through an inflation. So I think there was decent revenue growth in the 2021, 80 and even into 22 period.

32:35In 23 and 24, I think that there was a very great emphasis as they were thinking about how do we generate better cash generation and quote unquote better margin and predictability. I think you saw this on the HVAC side. You see this on the fire side and on some level, I think you're seeing it on the specialty side. They'll just get out of the business if it's not generating the right returns on capital. But I'd say over the last couple years, the big focus has been getting the right margin project work and getting it and Focusing the branches on getting inspection because when you get into the branch and you sell an inspection You see all the products that aren't working so that allows you to get what you would call service work Which would be like repair so you come in there and you say all the fire panels broken I'll sell you a new fire panel and that's the business that's recurring in nature.

33:21Maybe it's not a contractual recurring, but you come in there and it's what I would call the break fix work and it's higher margin and you're dealing with the building directly. You're not dealing with some construction company when you're dealing a project. What ends up happening is the developer goes to a contractor. You're dealing with a contract with the contractors trying to make money. So it's more of like a bit out process as opposed to like, hey, let's deal with the company directly. Remember, you're usually working with either the building owner or property management from you'll go in there.

33:46you'll get the inspection work, it'll be small share of wallet, two, three thousand dollars, maybe less. And you're dealing with that company and whether it's the owner directly or the property management company, they want to know that they're dealing with the same person. So you come in, they get some of the inspection, they say, hey, these guys are competent. They know what they're doing. And they say, hey, you need to repair this. And it's a much more familial and recurring relationship. The company, I think, over the last couple of years has really been focused on getting to an inspection first model, not wasting time and resources on project stuff because there is overlap in terms of the technicians between project and service.

34:19So when you devote too much resource to a project, those are resources that can't be used elsewhere. So what I would say is, and I think what Russ would say is it'll be quote, pruning or recalibration of the business mix that's really taken place over the last couple years, both on the M &A front and on the bid out or project internal resource development. I think that's largely behind us. Unless you have another huge spike of inflation or deflation, we should return to more normal reported organic revenue trends. And obviously Russ has been with this business now for I think, almost 30 years.

34:52He's seen the evolution from what was really a construction business and a local services business to one that's a global fire and safety focus business with obviously Jason Lines that are growing. Can you just talk about how the Chub acquisition changed the profile of what they have here and how it's enabled them to have grassroots in other spots of the world. And Chubb is on some levels in a typical acquisition for API group. And I think Russ would also tell you on some levels it's about the fair way. Chubb is a very neglected asset inside of carrier because it really was part of United Technologies and sort of very neglected inside of United Technologies.

35:29And they had a fire extinguisher manufacturing business. The whole fire segment inside of UTX was just all over the place. So they stuffed it inside of carrier because I think they were like, well, it doesn't really going to Otis, it wasn't an elevator business, it doesn't really go into Raytheon which is really more of an aerospace business so they're like all right let's just stuck in the carrier, they'll figure it out, they'll sell it or whatever. So it definitely was an orphan neglected asset. API group did have a European business so they didn't know the business because they bought SK which is in Benelux and then they had a decent business in the UK.

36:03So it wasn't like they were totally foreign into that. But the thing about Chubb that I think is interesting is that it's more of a route based business. So you put a guy, he goes into the van and he checks all these different things. It's more route based. It's got alarm and monitoring, which as I said, is not a huge mix in the United States. And I think what Russ saw as an opportunity, he says, look, there's a lot of unprofitable business and this, but we'll basically get the pricing right. We'll fire some customers. We'll get the route density right. And And then once that gets where it needs to be, we can start doing Tuckin M &A, both in Europe and in Asia.

36:40And I think for what it's worth, I don't think there's as much competition. And as you know, Europe is big into regulations and all this nonsense. And so I think probably they look at it and say Europe is a high big time regulatory place. There's less competition for assets. So maybe they can execute or they will execute on the same business opportunities in Europe, they execute in the United States in terms of Tuckin M &A. Does that mean elevators? does that mean water stuff? There's less competition for assets and that's a good place to start. And if you try to like look at the financial profile of the acquisition, I believe at the time they acquired the business, they bought it at like a pretty healthy multiple.

37:16I think over 14 times pre -sinurized, I believe they found something like $100 or $125 million plus of savings taking even out from $200 to over $300. But Adam spoke about earlier the profile of acquisitions on the large your side paying higher multiples, but able to tuck in things at lower multiples. How do you think about the juxtaposition of those two capital allocation decisions? So again, I'm doing this for memory, but I think they paid 2 .7 or 2 .8 billion for a job. And then I think there was a working capital component to it. And then of course, you also had to put money into it to basically fund all the restructuring because you had to spend a few hundred million dollars to get this energy.

37:54So the way I think about it is you paid roughly around three billion dollars for the company. and again, from memory, it was doing about $200 million of EBITDA. Now that was during COVID on a lower number. So I think it was $2 billion euro, maybe a little bit more in the sub 10 % margin. I think the idea was that you'd get the business to at least $3 billion euro. So maybe you call that $3 .5 billion over time, getting the pricing right, coming off of COVID, whatnot. So the idea would be you get the business to about three to three and a half billion US. And then what they said publicly at the analyst day is that shop would be 15 plus percent.

38:34So their business would have the same. In fact, they have higher gross margins of shopping. They do at core API life safety because of the alarm and monitoring, which is a very, very high margin. The alarm business, I think, can get 60 percent gross margin. It's crazy. So they have higher gross margins. So it's really just utilization and GNA to really do it. But yes, can shop get to 20 percent EBITDA margin, it should be able to. I think it'll have probably structurally lower growth just because Europe grows less. It'll have good price, but it won't have a ton of new units because Europe is just rusty and old, but I think the price will be good.

39:05So it probably grows slower than Core API, Life Safety. I don't know if Core Lite, ApeGuy Life Safety grows 5, 6, 7, 8, and maybe it goes 3 or 4. It will be less. But the idea is that if I can get the business to 3 billion in sales, steady state before you sort of do the organic compound, you get the business like 15%. That's 450 of EBITDA at 20 % at 600. Let's put the baby call it 500 million. Yeah, the condition is they do 500 million of EBITDA. Did they pay 3, 3? I mean, yeah, it's all nice on a spreadsheet. It's not as easy as that, but I think that was the underwriting case that, hey, where else are we going to be able to deploy $3 billion?

39:41And whether the number ends up being 400 or 600, you can't deploy that type of capital and get that type of return. If you think about it, they paid 14 times or whatever it was for elevated. It was 13 times. And I think that business was going to do this year or 24 to 50 Vibhidhan and the idea would be about 60 this year. So they paid a pretty big number for that business. So look, they bought it because they wanted a platform that they could do tuck -ins again. But in general, I look at it and I say to myself, it's like buying an unoccupied building. If you can stabilize and unoccupated building, you can go and get it to like a 12 or 15 cap on lever, but you got to go and roll up your sleeves.

40:19And I think that's exactly what Chubb was. It's like, hey, we'll pay you a big number on reported. Perhaps even a number that private equity couldn't even pay because they don't have the capabilities and they don't have all the GNA and the savings and the systems, but they paid a high reported number. But I would say to you, even if they got the low end of my EBITDA expectations, I still think they paid about seven and a half times for a large amount of EBITDA. And more importantly, they basically got a big platform. Think about it. What was Core API before chop? Now they've done acquisitions and grown subsequent to that.

40:52But let's say Core API was 450. You arguably bought a business post synergy equal to your business and maybe even more. It's very rare that you can buy a business of the same size or greater at a lower multiple than what you're trading at. Now we can argue as to whether API, pre -2022, when they bought a job, we can argue as to whether API was trading at 10 times or 12 times or whatever multiple you want to argue. It wasn't trading at six or seven. So they were able to raise press equity from Blacksion of Viking in a very low coupon. And they were basically able to finance it really intelligently.

41:26And I think that the idea was is that even in a really, really, really catastrophic scenario, it was very unlikely that they would be creating the business at a higher multiple than what API was trading at. In fact, it was almost impossible for them to create it at a multiple that was not significantly lower. I mean, it's not without heartache. They took on the term loan. They levered up into an interest rate cycle, but because they financed the deal intelligently with the prefect equity and the term loan with the swap, it was just a market market pain, not an actual financial pain. And as you think about the United States going forward, doing tucking M &A will continue to exist.

41:59but I don't envision them taking a big business bet in the United States unless they can create it. Unless the juices worth the squeeze. Does that make sense? No, absolutely. If you think about it from a relative value perspective and trying to determine how to think about valuation for the company broadly, route -based businesses, recurring revenue, demand, incredibly high multiples both in the public and private markets. There's a list of private market transactions in these end markets anywhere from 15 to 20 times Zibidah, obviously many of which were completed in a different interest rate environment.

42:30But I guess we should look across the spectrum, public and private on comps. Let me just cut you off. Part API group is trading under 11 times Zibidah. So the point you're trying to make is the point that Chad and I joke around with is why is API group trading at if you include the cash flow from the fourth quarter, it's trading at under 11 times Zibidah. And you'd say, well, look at first service, look at Otis, look at Sintas, look at all of them. And I think look, a couple of that is just track record. And I think over time as the company continues to deploy the capital intelligently. I think we're hoping that that multiple gap will narrow to be fair.

43:02The specialty business has been unpredictable in 2024. So I would say that specialty is weighed on investors even though as a percentage of EBIT as I said, it's really only 10%. But again, it's always as you know, in these public companies, it's always the weakest 10 % that gets everybody's eyeballs. But yeah, I don't have a great answer for it. API groups multiple will continue to appreciate as As the EBITDA and EBIT margins continue to improve, once the consolidated organic growth gets reported, regardless of how the growth profit growth and margin all that has played out, like lowest common denominator, as the reported organic regardless improves, I think that will give investors comfort that the business grows organically.

43:43Investors probably put a too big of an onus on the incentive fee structure in terms of of what's being paid to Mariposa. And remember that incentive structure is only on for 25 and 26. So what I would say is I'd say, look, as we get through 25 and really get into 26, the emphasis on the incentive and carry will come down. And I think whatever discount institutional investors are putting on to the quote unquote delusion from Mariposa will go down. So I think over the next couple of years, it's gonna be really an interesting time for API group because they're working through Chubb, getting to the other side of it, the restructuring costs will come down.

44:20The cash conversion will continue to improve. Hopefully, the competitive landscape for M &A will improve just as a function of the weakness of the private equity as we've discussed. So as they continue to put that capital to work and the organic growth steps up, the hope is that you will get multiple convergence and Martin Franklin will likely do things to increase value per share and even more incentive us to do that after 2026. I guess in an effort to tell both sides of the story, if the thesis is not played out as contemplated or said differently, what do you see as the primary risks to them not being able to execute on their plan?

44:58I don't actually think that there's a risk of them not being able to execute on the plan. If child border were blown up, it would have happened already, so it would have happened in 2022. Look, I don't see a ton of risk at child. Does it grow 2 % instead of growing 3 % or 4 % entirely possible? But I don't see that as a big issue. Again, Russ has been running USAPI now for 20 years, so I'm not super worried about the US fire business either. Again, whether you're achieving the multiple in the public markets, that's something that, as my friends used to say, that's a conversation between me and God and the world.

45:34And you see tons of companies that just never escape velocity. but by the time the promote rolls off in 2026, I think they'll probably be a big universe of people that will be able to own this thing. But I think the universe of M &A opportunities is still large, the company generates cash, they'll buy back stock, if the stock trades cheaply, it's not leveraged. And I would say that if they don't have M &A to do, which I find hard to believe, they'll solve the company. But I just think that you look at the TAM, you look at the end market, I do not think fire is getting disoriented media by AI. You've got data from industry reports showing what pricing is in the industry.

46:12I don't really look at this and be like, there's a real operational execution risk. I think there's the Maylays Lezet Fair attitude towards the public markets and whatnot. And I can say that about many companies in the middle market. You'd like to think the $10 billion market cap is a company that people can own. But as you know, the market cap that is addressable to investors is that number that just keeps increasing. So what I would say is I'd say, look, is this a company that could get acquired by a strategic or a consortium of private equity firms if this company continues to not get valid in the public markets?

46:42I'd say, yeah. In January 1st, 2027, I'd say, yeah, open for business. And just our concluding question in these conversations, we're both through separately, or lessons that you can take from this investment and apply to others from either an operational perspective or purely from an investment playbook perspective. I'd say that when you're investing in roll ups and companies with promotes, I think it's really good to buy them when they're below watermark like hedge fund managers. The time to buy a PI group was when we didn't participate, but there've been great opportunities to buy a PI group.

47:14I think one was during COVID. Another time was during 2022 after they had levered up to buy a job, but clearly they had their arms around it. That's just been a lesson where it's like when you're buying companies that have these carry an incentive structures. There's obviously an incentive to get the thing back over watermark. So I think the time to buy them is when they're below. It doesn't mean that you're slave to that rubric, but I would just say that if you're weighing the pendulum, I think buying it below water has been a good thing. And obviously on a rebalancing side, the more it gets above water, you sort of save yourself.

47:42Are you not aligned with the other guys who may be trying to put capital to work at lower prices because they want to extend the length of the runway? That's why I said, everything evens out in 2027. You don't even have to really think about it. But this has been a phenomenal investment. The executive management team has done a very nice job throughout a challenging period of high -end COVID, high inflation, high interest rates. And I think as Jim would say and Russ would say, we haven't really operated this company publicly in a normal environment. So I don't know when that will happen, but I suspect at some point things will be normal where interest rates aren't moving crazy and inflation is moving crazy.

48:16But it's been a good experience more so. I think what What we've learned is that over this last couple of years, it's just shown how there just isn't a ton of demand for companies of this size. I think the major lesson is that you'd think that a company $10 billion would have a investor universe, but the size, the concentric circles, the size of addressable investors. And I've learned this really through API group. It's like, oh, it gets five billion, it gets to 10 billion. It's like, yeah, the addressable market of investors for companies like this has just shrunk dramatically. And I think to your point, it's like, well, what happens if it never trades at the multiple private markets?

48:48I'm like, yeah, that's the risk that you have and you have to believe that you're with people that are aligned to Extract that value either through share repurchaser through a sale of the company It's one of the things that we ask ourselves in any of our investments Which is if the multiple gap doesn't converge and you don't really get the true cost of capital is the man's Routine and board aligned with you in terms of doing everything in their power to extract the value and that's the thing that we've taken away from this experience how hard and how high the bar has been for companies to get what I would call on the conveyor belt.

49:20Well, the first one from an investment standpoint is that the headline can drive the narrative as opposed to the fundamentals. So one example of this is when the first quarter that the company reported after they closed the child acquisition, it looked like API produced very little free cash flow, which was the headline and the narrative and that drove the stock price down for a good amount of time. And in reality, Chubb was delivered to them with a low amount of working capital, and the purchase price was adjusted down radically for that. But when API made the investment into the business to rebuild the working capital to a normalized level, it just came out of cash flow from operations.

50:01But I could say the purchase price offset that, and the investment that ran through the cash flow from investing was lower. So the narrative should have been API paid a discount not for a job, not that their pre -cash flow was light. But as an investor, if you're longing it, that can be frustrating, but if you have the ability to deploy more capital into the opportunity, then it can be a gift. The second lesson I would say is that stocks can be mispriced for a long time. And particularly in today's market, you see stocks that have high valuations that seem to perpetually have those valuations, and you see great businesses that are trading at low valuations that seem to not be able to expand or multiple.

50:34So if you're looking for multiple expansion to make sure you have a catalyst and an API's case, Maybe we have a couple coming up. They have an analyst day in May where I'm sure the revenue growth that they're going to present will be strong They're likely to take the margin targets up from 13 % to maybe 15 % and then you have a capital structure that seems to be getting simpler in the next couple years Or maybe there's a couple of catalysts out there But otherwise you need to look for Investments returns from earnings growth and or share price or share account reduction So in the case of API, well, I would like to get some multiple expansion and maybe we will.

51:11I'm hanging my hat on earnings growth. Well, I appreciate you both for coming on and having this conversation. I think very often it's become a joke to affect what would be a private equity style investor in the public markets. Surely there's no better opportunity than one where you're effectively doing that. Obviously, this story has a lot of likes to it. Next two years it'll be interesting given the carry -in -promote structure of the sponsor. So I look forward to tracking. Thank you, Zach, for having us on. Great to be with you again, Zach. To find more episodes of Breakdowns ranging from Costco to Visa to Moderna, or to sign up for our weekly summary, check out JoinKalosses .com.

51:47That's J -O -I -N -C -O -L -O -S -S -U -S .com.

From the publisher

This is Zack Fuss. Today, we are breaking down APi Group, a leading provider of life safety and specialty services to buildings and construction projects. While not necessarily a household name, APi's services play a vital role in the buildings where we live and work. 
With over 100 acquisitions under their belt, they've strategically built a business that exceeds a billion dollars in EBITDA and sports a market cap exceeding $10 billion dollars.  The evolution of the business has come via an intentional shift from one-off construction projects to a recurring revenue model, generating a steady stream of income by providing essential services like inspections and maintenance of fire systems, elevators, security cameras, and more. 
To help us break down APi, I am joined by Adam Wyden and Chadd Garcia. Adam is the founder and portfolio manager of ADW Capital, and Chadd is a portfolio manager at Ave Maria Mutual Funds. Chadd and Adam will share their insights on the company's competitive advantage and go to market strategy, including its unique decentralized management structure and its strong culture. 
Please enjoy this breakdown of APi Group.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.
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This episode is sponsored by Finley - modern debt capital management software for borrowers and lenders. Ask around and you'll find that nearly every operator or investor has experienced the operational nightmare of managing debt capital. Finley works by translating unstructured credit agreements into code, which gets all parties on the same page and helps them streamline the credit management lifecycle--think covenant reporting, interest and fee tracking, and portfolio analysis. Join the forward-thinking finance leaders, investors, and bank executives already modernizing their debt capital operations with Finley. Learn more and request your demo at finleycms.com. 
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Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes.
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).
Show Notes
(00:00:00) Learn about Finley
(00:05:34) Overview of API Group's Business
(00:08:54) Specialty Services Division
(00:10:59) API Group's Financial Profile and Growth
(00:17:18) Company Culture and Management Structure
(00:23:12) Capital Allocation and Strategic Acquisitions
(00:29:37) Understanding Stock Gains and Share Issuance
(00:30:51) SPACs and Martin Franklin's Reputation
(00:31:19) Challenges and Successes in Acquisitions
(00:32:55) Focus on Inspection and Service Work
(00:35:04) The Chubb Acquisition and Its Impact
(00:37:10) Financial Profile and Capital Allocation
(00:42:09) Valuation and Market Perception
(00:46:47) Lessons from API Group Investment

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