Casey’s General Stores: Fueling Convenience - [Business Breakdowns, EP.125]

23 Aug 2023 · 48 min

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In short

Business Breakdowns - Episode 125: Casey’s General Stores: Fueling Convenience

Podcast Overview

  • Title: Business Breakdowns
  • Hosts: Matt Reustle and Zack Fuss
  • Description: The podcast dissects various businesses to understand their operations, financials, and competitive positioning, featuring insights from industry experts and analysts.

Episode Summary

  • Title: Casey’s General Stores: Fueling Convenience
  • Description: This episode explores Casey's General Stores, a major player in the convenience store market, operating in 16 states with a market cap of nearly $10 billion. The hosts, Matt Reustle and guest Markus Hansen, discuss the competitive landscape, business model, financial aspects, and growth strategies of Casey's.

Key Takeaways

Introduction to Casey’s General Stores

  • Overview: Founded in the 1960s in Iowa, Casey's has grown to become the third-largest convenience store chain in the U.S.
  • Market Position: Competes primarily in the Midwest and Southern U.S., with a focus on small rural towns.

Competitive Landscape

  • Major Competitors: 7-Eleven and Circle K dominate the market, with Casey’s holding about 2.5% market share.
  • Market Fragmentation: The market remains fragmented with many small, local chains alongside larger ones.

Business Model

  • Store Formats: Includes 3,000 to 7,000 square foot formats, combining grocery items, fresh food, and fuel.
  • Revenue Breakdown: Approximately 70% of revenue from fuel; however, in-store purchases provide higher margins (30-35% on groceries and over 60% on fresh food).
  • Traffic Insights: 75% of store traffic is non-fuel related, indicating a strong in-store sales component.

Growth Strategies

  • Expansion Plans: Casey's aims to grow by acquiring existing stores and through new builds, targeting a mix of both.
  • Real Estate Ownership: They own most of their property, allowing for flexibility in expansion and operational control.

Financial Insights

  • Margin Profiles: Current EBITDA margins are around 6-6.5%, with room for improvement through scale and increased in-store sales.
  • Cost Considerations: Rising operational costs due to environmental regulations and technology investments.

Challenges and Risks

  • Electric Vehicle (EV) Transition: Potential impact on fuel sales as the market shifts towards EVs, though the transition is expected to be gradual.
  • Regulatory Pressures: Potential future regulations on cigarettes and liquor sales could impact revenue from these segments.

Management and Leadership

  • Management Change: Recent changes in leadership have led to a focus on technology investment and improved operational efficiencies.
  • Brand Loyalty: Strong brand identity and community presence contribute to customer loyalty.

Lessons Learned

  • Branding Power: Importance of developing a recognizable brand that fosters loyalty.
  • Diversification and Bundling: Combining various services (food, fuel, convenience) creates additional value for customers.
  • Reinvestment in Growth: Continuous investment in technology and distribution infrastructure is vital for sustaining growth.

Conclusion The episode showcases Casey’s General Stores as a notable example of leveraging brand loyalty, operational efficiency, and strategic growth in the competitive convenience store sector. The discussion highlights the importance of understanding market dynamics and consumer behaviors for successful business operations.

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Additional Resources

  • For further insights and detailed financial analyses, listeners are encouraged to visit [joincolossus.com](https://joincolossus.com/episodes) for complete episode notes and transcripts.

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Transcript

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0:03This is Business Breakdowns. Business Breakdowns is a series of conversations with investors and operators diving deep into a single business. For each business, we explore its history, its business model, its competitive advantages, and what makes it tick. We believe every business has lessons and secrets that investors and operators can learn from, and we are here to bring them to you. To find more episodes of Breakdowns, check out joincollossus .com. All opinions expressed by hosts and podcast guests are sole their own opinions. Hosts, podcast guests, their employers, or affiliates, may maintain positions in the securities discussed in this podcast.

0:45This podcast is for informational purposes only and should not be relied upon as a basis this for investment decisions. This is Matt Russell and today we are going into the land of convenience stores to break down Casey's general store. Today, Casey's operates in 16 states in the Midwest and Southern US. As of this recording, they have close to a $10 million market cap, and the number three player in their market. To break down Casey's, I'm joined by Marcus Hanson, portfolio manager and senior analyst at Fontoblass at management. We cover the industry of convenience stores, including the competition that exists in this market and the unique geographical considerations.

1:25We also cover the financial model, what drives gasoline performance versus the in -store purchases and what do all the margin profiles look like for the different segments of this business. This is another fascinating story hidden in plain sight. Please enjoy this breakdown of cases. All right, Marcus, excited to have you here on Business Breakdowns. As someone who's very fond of road trips. I'm quite excited to break down Casey's general store. I thought the best way to start would be to actually introduce the concept. I don't think our audience will be too familiar given the geographical focus of Casey's general store.

2:02So maybe you could start there and just paint us a picture of a Casey's general store. Yeah, absolutely. And thank you for having me. Cases is this beautiful Midwest American story of a convenience store. And when we think convenience store. What is the one thing that convenience does? It sells you the most valuable commodity, which is time. The ability to get things done very quickly and have time to do other things. If you've ever driven down through Jersey or through Pennsylvania, you're probably familiar with Wawa sheets and cases is the minimum American West version of this, but with some added twists and in particular, it's fresh food product offer.

2:36And it's very famous for its pizza. So, unbeknown to a lot of people, this is the third largest convenience store or chain in the United States. The number one that you're mostly familiar with, probably 7 -11, that's owned by the Japanese Group 7 and I, and that's more of a franchise area. They're the biggest player. The second player is Circle K, which you'll see around the United States as owned by the Canadian Group Cusheterd. So this is the largest American -owned, American -listed, convenience store chain, but really operates in about 16 states in and around the Iowa. The company started off in Iowa in the 1960s and developed over time, expanded out of it, sort of a three -state base into about 16 states.

3:13So primary today, Midwest, Southwest United States. The store, if you think about the convenience store layout, you have three formats. You've got the 3000 square foot, which is a traditional convenience store size, 5000 square foot one, and then the big one, which is the one where you have multiple gas stations where you can fill up, along with a very large 7 ,000 square foot area. And when you walk into one, it's very similar to walking into a combination of a small grocery store selling all your convenient items that you find in a grocery store, a fresh food area where they have a baking area, a kitchen doing everything from pizzas to sub sandwiches, offering donuts, coffee stations and so forth.

3:53And then another area which is the liquor area which has a what they call a beer cave where you can walk in and pick up various drinks. And then they also offer their own private label and you're just seeing more and more this in the convenience store area. The beautiful story about the development of cases is how it started and actually not too dissimilar to how Walmart under sound Watson started, which is a big focus in the early days on small rural towns. So areas where populations would be anything between 15 to 20 ,000 people. These were often ignored by the large super chains. And that formed the base of the business going forward.

4:27And then from that area, they also added and I'll get to maybe more detail on this is one of their big strength, which is they own their own logistics in terms of distribution centers and supplying. And that becomes important as you grow that base of stores because you get operating leverage. So to give you an idea, the company's been around since the 60s. It got to about a thousand stores in the 90s and now we're at 2500 stores. And in fact, actually just yesterday they announced an additional acquisition of 63 stores. with a view that they can probably grow this business to twice the size in the existing footprint of states that they operate.

5:02And from their distribution centers, there's currently three, they're probably expanding on the fourth one. They can supply these and their significant operating leverage which drives actually very nice margins in the business going forward. You touched on the convenience store market and some of the other big players. I'm curious, as a market, is it geographically fragmented where you have certain players dominating certain regions? And historically, what has stopped one major player from just dominating the entire space? What allows it to still have this fragmentation? If you think about it, the modern convenience store gastration, because it tended to go together, really evolved after probably the end of World War I, but then going into World War II, as cars became popular and a form of transportation to get around.

5:49Today, there's about a 155 ,000 to each store gas station type offers across the United States. Significantly fragmented in the sense that big chunk of these anywhere between 60 to 70 ,000 or half of these are mum and pup chains. And if you think about it, if you drive into any intersection, if you're outside the cities in the burbs, every intersection generally has at least one or two players as you drive through. Sometimes there's a third one, generally a major intersection. And one of those will be owned by a mum and pup. those mountain pups will own anywhere from two to three to maybe ten.

6:20Then there'll be a small local regional chain state chain that will alone between 10 to 30 and then you have a national offer as well. Along with that, you have what was part of the traditional oil and gas companies. Remember, they had what was part of their refining and marketing division, particularly in the markets inside, whether it's Exxon, Shell, BP. Traditionally, this wasn't a way for them to make money. It was more of a brand -new exercise for their fuel, But they are also out there. And in recent years, you've seen them sell out of these businesses because bulk of their money is going towards expiration and production and they're also refining where they make most of their money.

6:52But that's the other big owner. And then you have these other national guys who have been building through effectively buying up chains and rolling up. So 7 -11 is the largest one. They recently, when I said recently, about a couple of years ago, completed the acquisition of Speedway, which was the old Hess stations that were rebranded by Marathon. They're the largest player out there. But even with their scale, they only have about a eight, nine percent market share. The second largest is the Circle K group and they have about a five, six percent market share. And then we get to Casey's, which with about 25 hundred stores, only has about a two and a half percent market share.

7:27And then you drop into all these other ones below. So still very heavily fragmented. What's driving these changes? A couple of things. Firstly, the bigger guys can get bigger because there are benefits from scale, both as we mentioned, the logistics side. And also the cost of running a gas station and a convenience store is going to be expensive, whether it's just labor, but also EPA rules. When you pull into a gas station, you pump gas out, but underneath the ground there's a big tank storing the gas. Those generally have to be updated and maintained and also put new ones in probably every 10, 15 years now.

7:58The cost of doing that has gone up three, fourfold in the last 15 years because of EPA rules for leakage and other things. That's very tough if you're a small player, if you own two or three stores. The other thing is as we get into third generation ownership, there's less interest in actually working these places. And then the final point is other regulations and pressures from town, municipalities, gas stations generally fall into that area of Nimbid, not in my backyard because of all the stuff that they sell. So that gets harder and more expensive. And so that tends to play towards the bigger players.

8:30And then one final layer bring is technology, and I know it sounds weird, but the technology to run your gas station. If you think about old data gas stations, they'd be the sticker with the prices now, all that's moving digital. That's expensive to put in an install and run. You've just generally got things like reward schemes, inventory management costs and technology. If you're a player with several hundred stores, it makes sense to spend that money on that software where you get the incremental benefits. If you're a small player, you don't. And so the owner's tends to be moving towards more consolidation driven by these larger players.

9:03And they themselves and then accruing the benefits of making the experience a lot better. I think 20 years ago, if someone said to you, you're going to go to a gas station to get some sushi and a fresh pizza, it was very questionable. Today, you go into most convenience stores at the gas station, and the amount of offer and range is significant. The quality of your products is very, very good. The final thing is good value for money, a medium pizza that could feed for, combined with maybe a starter of breadsticks or some garlic. That's about a $21 meal cost, which in today's inflation, well, plays even more and more so.

9:38And it's convenient. You can order in your phone, pick it up on the way home, even if you go and pick it. So it plays into a lot of factors, which are driving today's society. Yeah, I think you tapped into a lot of the differentiation there already. But I'm curious for this business, if I'm driving on a highway and I get off, I might see four different convenience store options. and it's tough to differentiate between them, particularly when you're on the road. How important is that traffic for cases versus what you were describing about the suburban community where it's not something where it's just a grab and go on your way somewhere else, but it's a little bit more of a fixture inside the actual town.

10:19If you think about a travel family, so your kids playing a travel sport, what are you looking for? You're looking for something that looks clean, has lots of options in terms of filling up, But also you know that when you walk into here, there's lots of options with it. It's the young kid, the teenager, someone who wants something which is cooked and warm, somebody wants something cold, put all these factors together, tend to play to these larger chains. And a bit like when you walk into any national brand, you walk into a Starbucks in California or a Starbucks in Florida, you know what you're getting.

10:47There might be some regional variations, but generally the same thing. And that's the benefit of these larger chains, what they're selling. Whereas if you walk into a non branded convenience store, they're probably carry some of the national, You're not sure exactly what they have. So I think there's habitualness in terms of and confidence and trust, and also the fact that these are good freshness value for money offers. In terms of the actual gas station part itself, they're generally not always the cheapest offer. They don't have to be for the simple reason that if you're driving along you think about just price of gas, the module price tends to be set by actually the smallest player.

11:19Why? Because they don't have this added offers that can help them make their profitability. They're pretty much just selling gas. And so they'll be the one who sets the gas price. And generally what we're seeing is the average gas price and the margin and it tends to go up over time, driven by the fact that the cost of running a gas station have gone up over time. And it goes back to what I was mentioning earlier, EPA rules versus 10 years, 20 years, 30 years ago have changed and generally gone more costly, wage costs, minimum wage or added benefits have gone up over time. And just other things where if there's a bar from health and safety, if you're selling food, health and safety costs are significantly higher.

11:54You have to have people manning these things. And the final thing is generally if you're the one who's the bigger chain, you can operate 24 -7. There might be other guys who are closer and hours. So those choices all come together very rapidly. And very often what happens is you see a orientation towards the bigger chains, big four quarts, clean, more offers, your ability to get in and out. You probably spend about 15 minutes in a gas station and you get a lot more of that done at these national type chains. On top of that, there's the other things that they've been doing recently and that's more new, but it is helping reward cards.

12:28Everyone likes getting points half the time. I don't even know what these points mean, but nothing better than you walk in and you're told, oh, you just saved $2. Game ofification, yeah. Exactly. And that plays into this and then they offer things like the mobile app so you can book ahead and order things. Often, I'd be driving my kids will be ordering as we pull in. Again, it's very hard to do that when you're on the smaller side. So all these things really paint to this experience. One interesting note, cases hadn't invested as recently, they do this every three years to talk about their plans.

12:55And they did point out that 75 % of traffic that comes into the store is non -gas related. So they do have the gas station that we can't fuel. The people are going here for other things outside of just buying gas for the car. And that's very powerful because that's the business at the end of day that not only just drives the growth of the company, but also is where the bulk of the margin is made as well. Well, absolutely. That makes a lot of sense. You touched on the history of the business, looking slightly similar to Walmart in terms of the early beginnings. Is there anything unique about the founder story and the management team over the years?

13:31Any key decision -makers that played a big role in the success of cases? It's an interesting one because gentleman who started as a guy called Mr. Donald Lumberty, he's not involved in the business, but his son is on the board now. His son went on to getting involved in local politics in Iowa, but basically it started as a remodeling of a gas station into a convenience store. And then a friend of hers who was also a supplier whose name was the initials were K &C and that's where the name KC's comes from. This is just the idea of buying another gas station and expanding. He started focusing and figuring out that there were these underserved communities where you have a captured audience and the bigger players just weren't getting involved.

14:13And that really was how they evolved. And I mentioned this is similar to one of the, because back in they were more master started, you had seers and came miles out there as well, these were big giant players. Sam Walton figured out there's this area which is underserved and that's how I grow it. And that helped them along the ways and really as they developed from a few stores and by the 90s, they got to the thousand store, formed this core base of customer who was very loyal. The brand was there and that allowed them then to think about expanding in terms of larger and more urban areas. Even today, the bulk of their stores are outside the major city areas.

14:46In Illinois, they do have some stores in the suburbs of Chicago. But for the most part, these are still focused and concentrated on communities where you're looking at several thousands of population, not the hundreds of thousands and bigger. And within their footprint, they've done a very good job, and this is expanding now into the southwest. So they've moved into Arkansas, Tennessee, Kentucky, And along the way, as I mentioned, you are seeing more and more of these small media -menoprise or mum and pup chains who are selling out for a number of reasons I mentioned and that's affording them the opportunity to expand in that area.

15:21The other thing I should have mentioned, the cases does do differently as well, is they traditionally own all the real estate as well. So with other chains, it will be a combination of leasing and ownership. The reason they like to do that is when they come in and buy a new format. So if I sell them a gas station, There's a small side they'll come in and actually expand the design of the store to put that kitchen in It's an expensive proposition initially, but that drives the long term story Which is the idea of selling fresh food on top of the grocery and to put it in some context I fill up the gas and I go into the store and buy something they'll make a margin on the fuel Margin's right now on fuel on average are running between 30 and 35 cents per gallon Which is fine.

16:00It's not a bad margin. It's gone up but it generally doesn't grow significantly from here onwards. But when I go into the store and I buy some grocery, which primarily will be national brands and so forth, but could be some private label, they're making a margin in the 30, 35 % range. The fresh food is where you're generally making a margin like any fresh operation of 60 % plus. And so growing that exposure in the mix of your products is where you really want to get consumers to keep coming back and buying. And so overall, that's the business that they're emphasizing. They're the fifth largest national feature chain if you base on total value sales and very successful in what you're doing.

16:35You mentioned before 75 % of traffic is actually not tied to fuel. I'm curious just from a revenue or profitability standpoint, if you were to break down the different segments of the business, maybe it's just fuel versus retail, what would that look like? So revenue wise about 70 % of the revenue is from fuel, but earnings wise from a big our perspective is the flip. It's a combination of grocery and fresh. It's just the nature of how this business, if you look at it from a review perspective, you might think, okay, gas stations, no interest. It can't be that great. It's too competitive. And in fact, the benefit of the business is this margin on the install sales.

17:16Another interesting thing is the conversion rates. Only about 25 % of people who pull in to actually fill up with gas will then go into a store and do an acquisition. that can grow as well. So if you use the example for instance in Europe, that number is about twice the level. This whole idea of a nice convenience store where you can get food and other products developed from Europe and was brought to the States. I don't know if you've been on vacation in Europe and have actually driven down the highways or the motorways. And you go in and they have little areas outside, particularly in something you're able to have a nice coffee, get a nice meal and people hang out there.

17:50It's really this idea that you're going to be there, you have to go through there. why not use that convenience time to do other things? And that leaves you time to do other stuff outside. And so that's why convenience and selling time is a very powerful draw. But if you can offer a really good quality product at a great price, people are going to spend their money. I've left to myself in Italy once when I pulled over at a gas station and I saw all these locals tricking espresso inside what was more like a cafe than anything I thought to myself. They're probably the ones that know where to go.

18:20So it makes a lot of sense to translate that over here. You mentioned before the cost of running gas stations has gone up between environmental standards, a lot more things out there stopping gas stations from being in operation, but you also said that the margin profile is going up. So what's allowing them to push on price and pass through more than just the cost and how likely is that to continue into the future? Is that something that you expect will at least stay stable or is there more margin expansion opportunity coming through that segment of business? So a couple of things. Obviously they themselves in store are now also offering more private label.

18:56And again, specifically to KC's, a lot of this private label they can derive from their distribution centers. Anything they can leverage from their DC's, who is an operating leverage upside, they started really doing private label about 10 plus years ago. It represents about 5 % of their install sales. They think they can get back to north of 10 % because if you look across other convenience or grocery style chains across the US. It's anywhere between 10 to 15%. And think about it. These will be their own version of bottle coffees ready to go stuff. They do their own version of chips and other snack foods.

19:29Lemonade tea. Waba has a great lemonade tea. Yeah, so there you go. Well, we've found already things like this. And that's a nice margin, Adda. One other area we invest in separately is this idea of snacking as a growth part of the traditional eating. And the feature of stuff we're snacking on has improved dramatically as well. So I mentioned it 20 years ago, you wouldn't go to a gas station to get food. Now you walk into whether it's a wow or a cases, the options there are quite decent several hundred SKUs. But also the nature of the product as well, it's not just one basic snacking, you get a nutritional version, you get a low calorie version, gluten free versions.

20:04And so snacking has gone from something which was like an additional thing to actually becoming a mainstream, one meal in every three is done this way. And suddenly my kids went on the road between their sports and school, gives them that at a time, whereas instead of going home, spending an hour preparing a food and sitting down, get this done in 10, 15 minutes. I'm not saying it's the best way to live life, but it's just the nature of fact we keep running short on time because we have so many other things going on. And that plays nice into the convenience sites. The other thing is when you go into a convenience store, you're also meeting an emotional need.

20:36you're craving a Reese's candy bar, you're craving a, well, I'll emanate. Emotional sales generally you don't measure on how much they're costing you. And once you're in the store, it's not like you can compare and say, I'm just going to pop across the street and see if that's 10 cents cheaper. If it's a right price and you want it right there and then, and you're talking about individual product sales. So you're not coming into buy the one week supplier, pizzas, or so forth. And so that gives you quite a lot of margin flexibility. The final part was coming back to what's helping to drive consolation is the investment in technology.

21:08You go into a store today versus 10 years ago, there are more check -in stores using technology computer boards where you can pick and select the make -up of the sandwich you want to do, the pizza toppings and so forth. They used to be someone who was taking that organ writing that down. That frees up that person to be in the kitchen or to be on the cell side doing the checkout a lot more self checkout areas as well. and it's not just in the convenience store area we're seeing this, we're seeing this in supermarkets and so forth. That reduces an amount of wage labor, which can then be used for making stuff that's being sold.

21:39That's a bit of a virtuous circle. Again, that plays nicely to these larger chains, who can invest in that technology. It also plays nicely to them on the inventory management side because they get all this room of data of what's selling well, a what particular time of the day, which allows them to make predictions that if it's this type of weather in this month and we know that there is a sports game going on in this area, this product is going to be a hot sell around this time and so forth. They do do that. If you go visit them, they'll explain they have these data centers who not only just track prices of fuels across but also demand for products in different subsegments, different times a day, anything which you can save you money or work in capital is cash flow and that drives nice into the business as well.

22:21The other bit I mentioned is they own their own real estate. That allows them to do a lot more. Their decision making is a lot more flexible. They can figure out, this is doing very well. Do I expand this from a 3000 to a 5000 square foot store? When you're leasing, it's a bit harder. So initially, the idea of going in and in a real estate could weigh on your eternal investor capital initially, but it does pay dividends going forward. And that's why their trap record has been pretty phenomenal. Yeah, when you mentioned earlier that the technology is a piece of the story, I thought about it a bit and realized convenience store kiosks were one of the first mainstream things that I saw on play probably 20 plus years ago where they were using kiosks for a lot of different things and many of the other chains were slower to adopt these things like supermarkets and even fast food restaurants so it certainly brings true.

23:11When you put it all together what does a typical kacy store do in terms of margin, and you could talk about it at the overall business level or on an individual store basis. But what does the margin profile look like when you piece it all together? This is a business which should be able to grow its sales in the mid -single digit range with benefits of market. As I mentioned, there's economies of scale that come from growing the network size because the distribution centers are fixed costs which they can then get operating leverage from and to give you an idea these when they build these distribution centers they're about $100 million to put together they're roughly about 250 ,000 square feet which if you drive past a big Amazon warehouse about half the size of an Amazon warehouse but those can service they say off the bat about 600 stores there's some redundancy in there that allows them to actually service about a thousand stores and that's within a 500 mile geographical range so when you look at cases their argument is that in their current footprint is about 70 % of that geographical area, which is still not served by them where if they were to add stores they could do from the DCs, that gives you a lot of economy scale there.

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24:24So on the margin side, generally they can probably get an incremental one, two, three percent of added margin growth there. So EBITDA margins can grow 8 to 10 % if they can give that sales growth growing. Where is it today? You got an average margin around between 6 and 6 .5%, which from a retailing perspective is quite attractive. I think traditional retailers, or I'm talking like food retailers and so forth, if you're making margins anywhere between 2, 3 or 4%, it's great. So this is higher on this. And then that margin growth going forward, the idea is that as you sell more grocery and particularly prepared food, you should grow that margin up as well.

25:03Few margins have been actually pretty decent. The other bit that's played into few margins is you're seeing specializing You put it up at the gas station, you generally see there's three options available. People are driving larger SUVs, higher end premium cars. It's recommended that you buy the premium fuel. You added difference from 87x295. There is a lot then, you get the margin expands quite nicely. That's a very, very nice business. But the key for them is you're going to have to pull into gas up anyway. So why are you there? Why not go in and spend some nice money inside? Keep in mind that the average ticket size when you walk into these stores, if you don't by the prepared food is anywhere between six to seven eight nine ten dollars And then if you do pick up added food you're talking about another five to ten maybe the pizza twenty and that gives you an idea of the Average spend when you're going yet.

25:49So I think those margins generally can move up to higher single digit range over time combination of sales growth mid single digit some margin and enhancement you're looking at an EPS growth in the low single digits and And with the fuel business, I'm just curious about the dynamics there in terms of getting fuel supply and the suppliers of fuel and the ability to adjust pricing on the actual gasoline in unison with that. So do they ever have quarters where they're stuck basically in between where they've got extra supply of fuel and they're offloading that old inventory at cheaper prices and buying new fuel at higher prices, does that ever create any cyclical dynamics or is it simply a pass -through mechanism for them?

26:35With a lot of these guys, they don't actually store their own fuel, so they'll buy from the fuel wholesalers, where they do have their logistics more than half their fuel they provide on their own big trucks that they deliver. Again, that plays into cases versus some of the other peers, this is this big emphasis on controlling as much of the logistics chain as you can without actually owning the underlying commodity. That also has benefits in that they are more of a bulk buyer as well from scale, there would be some benefits from this. Generally with pricing, and this is the interesting bit as well, and this comes back to the technology investment as well.

27:05As you remember, if you think of the old -school forecourt, you pull in, and the guy every morning would be getting up on the ladder, changing the stickers for the price and so forth, and a lot of that's now changed to digital pricing. So if you pull into a lot of modern forecourt, now the pricing which is shown can actually become more dynamic during the day, and what they do is a combination using data technology to monitor what nearby pricing is doing and will adjust their pricing accordingly. Now again, they're not specifically driving the price of gas that they'll have to sell in their local corner or square or town where they're selling.

27:35That tends to be determined by the guy who has the highest cost and needs to cover those costs. Then which tends to be the smaller players. What they are doing is if you are really focused on gas price, they could be marginally less or they could be matching it. But then as you look at the two four courts, you're like, okay, that one's only got two gas areas, it looks a bit messy, doesn't look like it has a bar from, and I'm kind of feeling kind of hungry. And then across the street it is this beautiful, shiny, nice, clean lots of lights, lots of areas you can park. Oh, it looks like some people having coffee, and I know I can get some food there.

28:07That's the immediate sort of two -second decision you'll make and you'll pull it. And then once you've been in once, you know it. And so when you see the next cases, you're probably going to pull in again. And again, generally safety when you're pulling into a gas station, particularly late at night, or early in the morning is a key factor. So particularly women drivers feel more comfortable going into a larger chain. If you're with a kid, you feel more comfortable going to larger chains. Yep, if it's 1am and I need to use a bathroom, I'm going to have to use a key. It's going to be a no for me.

28:36And I'm willing to pay more than an extra penny or two for the gas as well. That's an easy way for me to make the decision. When you start thinking about the growth strategy, You mentioned a little bit in terms of the opportunity based on a little of the just -expresence. How do they go about that in terms of expansion and going into new territories? It sounds like it's still very geographical base where they feel like they haven't saturated the markets that they're in. Are there opportunities to expand into other states? Or is it mostly just focusing on their core markets and getting more penetrated there?

29:09Right now, the business originally are centered around Illinois, and then they expanded into sort of the ancillary states. What they like to do is look at their distribution centers because this is really what they're leveraging on the operating leverage side of the business. You draw a circle of 500 miles from which logistically makes sense to operate. So actually yesterday they announced an acquisition of some 60 stores is a telemetry Tennessee based operator. Because of the nature of its ancillary and geographically next door is people who had been maybe driving one part will see cases and they know it and so it becomes the network effect of oh another cases opened up in the area and then it becomes a word of mouth thing as well.

29:50So that's generally how they're expanding right now they seem very happy with this Midwestern area. It's an area where the competition is slightly less from the national chains. Why because I mentioned there's a lot more smaller towns but you do have significant traffic going through in terms of freeways and highways. Where most of their competition in these mid -sized area tends to be is from traditional QSRs like domino pizza chains, the other fast food chains as well. You do have supermarket chains which have started to offer their own version of convenience as well. And then you have the dollar stores which also cater to a significant part of this population.

30:23But again, the key leverage there is this idea of the fresh and the other stuff and then also the branded private label whether it's the drinks and other bits and pieces. For now, they're happy in their expansion areas. I think we'll see more and more of this move. If I'm looking at their scatter map right now, really adding it probably we will see more and more in the Southwestern area as well. And what you do have is you have these regional chains which tend to dominate this area. So for instance, Wawa will dominate the Jersey area. You go down to Pennsylvania, you'll see a lot of the sheets.

30:52Wawa has been expanding further south. I think you go to Florida, particularly there's a big falling of Wawa down there as well. These are regional players. And as I mentioned from a market share perspective, they're still relatively small. Do they go national at some sort of footprint? We'll see. There are certain states where it's not as attractive to do business. So if you speak to the larger players like Sok OK, California, because of particularly onerous regulations, is not an area where gas chains really want to expand in a big way. Since the pandemic, we've seen a change of where people are looking to live in terms of cost of living, and that tends to play into areas where they are.

31:25To give you an idea, they give the statut their recent investor meeting. They operate in 10 of the 20th cheapest cost of living states in the United States. The average salary of the customer is in 50 to 60 ,000 dollars a year range, which when you come from the big city, South, low, but the cost of living in these areas is very, very attractive. That's attracting more and more people to live, but also you're seeing more and more industry moving to areas where the cheaper costs are living. So they tend to be in growth markets in terms of states of demographics, because these are more rural, it's a place where you still need a car to get around.

31:59And then if you think about just the nature of there's a lot more driving, your car is needed to get around, and so you're driving more. So it's one of those stories where you have to go visit and see it, because when you're sitting in an office in New York and you think about your daily lifestyle, this is very, very different. My favorite type of business for sure. With the expansion and the decision to acquire in retrofit versus new build, how hard is it to build a new gas station? I imagine there's a lot when it comes to the environmental dynamics on top of not in my backyard. But is it even achievable to grow that the way they want to grow without acquiring existing stores?

32:37The growth profile there putting out is on average They're looking to grow their footprint anywhere between a hundred to 120 stores a year and that's of a base of 2500 on the acquisition side They're looking for about half of that to come from acquisition and half from new bill now again It's very hard to know when these portfolios become available So for instance the 60 stores in Tennessee was a larger smaller medium enterprise Most often when they're dealing with the smaller players, you're looking at between five and ten stores. And then occasionally you'll see some of the larger oil and gas companies decide to get rid of a portfolio in a certain area because it doesn't make any sense for them.

33:13Ideally, there are benefits from a new build because you can start fresh and do so forth. But then at the same time, coming back to your point about Nimby, factors the number of actual gas stations available hasn't really grown in recent years. because even if people need them, the facts is most people don't want it nearby. So generally newer bills tend to be when you find newer developments, they'll be one built. But mostly in existing areas and towns, it's about coming in and buying that footprint. Now, that's both a pro and a con. It's a pro and the sense that if you get that piece of real estate, it's very valuable.

33:45It's unlikely, if you're particularly in a more denser area, that someone's going to be able to rock up across the street and build a new one just doesn't happen. So that's the value of the real estate over time as these towns grow and develop becomes even more valuable. And remember the NIMBY factory is not just gas, but also two of the key products they sell in their stores are cigarettes or anything related to smoking and then liquor. Some would argue these are sin products, but a lot of not in my backyard products become available and that also creates a captive audience where you know it's one of the few places you can go and where you can get it.

34:18I think I already know the answer as to why they don't franchise their stores and many of the benefits that they're getting from operating themselves having this larger and larger ecosystem. But when you look at them versus the competitors that do franchise, is this something that ever comes up in terms of investor conversations with the management team? What's the thought process behind that and the pros and cons to it? Right now, no, who knows down the road? Maybe franchising allows you to expand a lot quicker. generally though from a quality control perspective it can be harder to manage because their own is is driving the growth of the business particularly on the margin side from the kitchen and the fresh controlling that I think is important to ensure that pizza they're selling where there's a store in Iowa to the one in Tennessee has the same level of quality and product and because they've decided to take this approach of having their own distribution center as a driver of operating leverage of the business and controlling the business over time, but who's them to keep that control?

35:17And I think they would argue the flexibility gives them in terms of how they can decide on the fresh product they offer and the changes they need to do is beneficial versus that attraction or just ramping revenue through franchising. So I don't see it happening. Generally, I've also found that if I look at companies like cases like Huawei, like sheets, people do like 7 .11, don't get me wrong, there's the slushy there that everyone likes and so forth. But for the product in terms of all the food, that brand awareness, that brand loyalty, tends to be these companies that own their real estate, which is exactly what those other two do as well.

35:53And it's something which we're seeing, for instance, the other big player, which is Circle K, Kushtard, one of their policies which changed has been towards trying to own more and more of the real estate as well. And that also gives you other options. One thing which is new and growing is this idea of the automatic car wash. to go to Europe, it's very, very popular. When I was a kid, I used to make some extra money going washing cars on the street, right? You take your bucket. You can't do that in certain places now. Why? Because as EPA rules about what water goes into the drains, chemicals and so forth.

36:21So one of the replacements of that is you pull up and there's an automatic car wash. And these things are fully run. There used to be lots of people, lots of labor, now it's automatic. And you'll see this as some gas station that you pull in and they'll say, by the way, you're filling out, would you like a discount on doing the car wash? Which takes you another five minutes. it's you get it done and dust it. And so owning your land and the ability to say I'm going to invest that money in your solid there is very different to where you're leasing. So it's a long winded answer to get your point, but I think specific to cases, the emphasis on the kitchen side of things, the freshness and leveraging their distribution centers probably means the franchising side is not there today.

36:56No, it's really interesting. I thought they had one stop shop covered with food and gas, but then you had something like the car wash in there as well and it just keeps giving you more options. There's other things in there. Think about the Amazon pickup lockers. You're not just pulling up to get your gas to pick up the pizza. I'll just go pick up my e -commerce order and by the way I got the car wash all done within 20 minutes by the way. Something which if you add it all together would be maybe a two -hour event gives you time to do a lot of other things. Do they ever have storage clothes? Is there a much churn on the actual store base?

37:25With these guys less so, they're still in expansion mode. What they'll often do sometimes is if they have two smaller stores and they get the space to do a bigger one, they'll maybe close to to move to another one for the most part of these incremental growth. And then sometimes in acquisitions, and it does happen as you get benzer in certain areas, say you buy a portfolio of 60, five or six of those you may dispose because it doesn't make any sense. But for the most part, this is an additive growth. We're not seeing a significant amount of disposal. And I think we've talked a little bit about their own acquisition potential.

37:57But in terms of their attractiveness to another buyer, is that anything that comes up because I could see a case for owning several regional players and getting some of the benefits from the cost perspective. Is that something that gets brought up much? Absolutely. The reason I love talking about this company is since we've been invested in it, I've seen it grow very, very nicely both in terms of the revenues, the earnings power, the offer, the management has come through very nicely. We can talk about that later, but the change of management really drove added growth potential for the group as well, which I think was a very smart decision.

38:27This company was approached for acquisition by both 7 -11 and Circle K, Baron Kuchtard, back in 2010, for the specific reason that they have this very strong presence in some of these key growth states, it was rejected by the management of the time, could us to them. This is when the company was only at about a thousand stores. Since then, they've two and a half, they'll be on the track to more than trouble the size of that business over the next few years, and done very well in terms of valuation of the company. There are benefits of acquisition in this space, it's heavily fragmented. Also, the nature of the synergies once you put smaller chains into larger chains can be quite attractive.

39:04So deals in the space generally are done for anywhere between 14, 15, 16, 17 times EBITDA. But the synergies from larger deals and we've seen this elsewhere can generally take maybe three to four points off that very quickly. The nice thing about this business is this is an nature of the product you're selling. The cash conversion rate is very fast and high. So the ability to deliver quickly and free cash flow perspectives is also very, very attractive. So very often you see deals happen, the average bumps up comes down very, very quickly. Because you're not sitting on a lot of long term working capital product.

39:34Everything is consumed within a very short period of time. There's no serial sitting on the shelf for several weeks. And just the ability to lever back office technology and so forth makes this very, very attractive. Some of the other larger payers, they would have to pay up for it. Though this is a very good business. And the one thing they do, which others are copying, is this idea of the emphasis on fresh. And I think this is something we'll see others wanting to learn from the casey side, the story on the pizza thing is pretty phenomenal. You referenced the multiple range, that you said 12 to 14 times EBITDA, is that 10 to 12 or 12 to 14, is that the multiple range that cases and some of the peers are trading at?

40:13In the case of cases there are about a sort of nine to 10 times, that's on forward numbers. I think paying up to anywhere between 12, 13 times is pretty fair given the growth potential they have. Generally when you get above the 14 times, you start to price in a bit of the acquisition option. This is also a company by the way, as I mentioned, as they're gaining scale, it's also still small right now. I mean, I think the different yield is less than 1%. But they have put in place, and particularly under this new management since 2019, the idea of actually growing and I stated dividend as well. So they wanna become a bit of a dividend story play going forward, they're very under -levered, generally, or recashed.

40:51So they've been doing some buy -backs racing as well, but most of the focus here is this idea of becoming a dividend story over time as well. It sounds like they're still investing in the store growth, which I'm sure e -tap a lot of the capital budget and free cash flow. Is there an inflection point where that starts to transition more towards returning that capital to shareholders? Right now it's a good balance between the both. They found themselves in a situation where they're very under -level relative. I mean, it's the type of business that can easily carry two to two and a half times leverage.

41:18If they have to do a large yield, maybe three times. Right now they're running it about one -ish. And part of that is the scale of the company. Like I said, they've added 1 ,500 stores in the last 10 plus years, really grown the business. And I think they will see them adding maybe 1 ,000 stores in the next few years as well. And there's significant free cash flow generation because of the nature of the model. But I think the fact that they've talked about this different policy, that different and probably grows fast of the earnings over time. I think they can balance both. I just want to come back to the manager because in 2018 -19 there was a change of management.

41:49This tradition was run by very much the same management that had been there. And remember, the company had changed. It had been really a six seven state business, which was now in 16 states, gone from one these distribution centers, three distribution centers, much larger footprint. They took the decision to look outside the business for senior management. And the CEO himself actually was originally 7 .11. He also operated International House of Pancakes, I hope. And so was good pedigree. Yeah, good pedigree. You knew one of the bigger competitors. But also remember this emphasis on food and almost restaurant grocery style offering and he really also brought a lot of the emphasis on spending on the technology side Why because he'd seen this at larger chains and how that could drive productivity But also give management a better understanding of what's really selling well and become faster to responding to demands He came in and brought a bunch of other people from other various industry Experience including FinTech and technology side of things.

42:43There's other other added avenues which I think they're considering down the road, the idea of a loyalty card, but also maybe some sort of digital wallet. And then also with the loyalty card, it can start sending you bundle offers. So every time you buy five pizzas, get the six one for free, or if you fill up a certain amount of gas, you'll get the pizza thrown in for free and so forth. That's something which is still early stage right now. And I think they will look to grow and add. I think that plays on the experience of the new management they're bringing in. from an ESG perspective, which become more important.

43:14I think this will be their third year of reporting in ESG report. They're really working on everything on that side of things. They have a lot of senior management who are women in their area. And keep in mind that background of cases was most of their store staff were women and these women have grown through the management sites. We always think small, mid -American company, this must be a very male dominated. It's actually a very diverse group of managers. What do you see as the key risks for this business and ask another way when do convenience stores have hiccups when they do operationally?

43:44On an area which is going to be interesting is the shift to electric vehicles. This is government policy, this is just consumer habit is moving this way, will become a bigger pie of the overall transportation fleet. It's not going to happen overnight. I know there are ambitious targets set by the White House, but the fact is go to the car companies and so forth between logistics of actually building them, getting the stuff, but also charging stations is it going to be a problem, but if we look 10 years from now, it's something they have, and they are preparing for this. So the evidence we've seen in terms of convenience stores and electric vehicles, probably the best market from a developed market perspective is Norway.

44:19So if you go to Norway, I think more than half car sales are now EVs, it's very heavily subsidized by the government and there's a lot of things that go into it, but there's a market where EV penetration of vehicle sales is pretty high. The company that has the most data on this has been and Kush -Tard who owns Circle K. What they've seen is actually, you do have this issue about, yeah, people can power up their eaves at home, but a lot of people forget to do it overnight. It takes a lot of time. If you wanna go for the supercharger, again, you do get an imbi effect. It's very hard for most people to put a supercharger in their house because of transmission and wires on there.

44:53Most gas stations tend to find themselves at the intersection of areas in town, where there's also power cables coming over and so forth. So the area where no one wants to be happens to have most of the resources you need. Well, they found as people pull in generally most EVs today just charge correctly. The supercharge will be a 15 20 mini event. They're finding these people are going in having a couple of cappuccinos buying a few products. You're there anyway. You know you're not going to sit in the car. You go in the average ticket spend is a bit higher. Now, the data is a bit incorrect in that most people who have the EVs today, I would argue, are probably of a higher income cohort.

45:30So it probably isn't fully reflective of mainstream spending, but the early evidence is fairly positive. And specifically to cases, they gave data at their last investor day where they talked about less than 1 % of the customer base AC traffic coming into their stores, they believe are EV related. And that's mostly in their Chicago area stores. It's a threat to be aware of. It's still early though, because you and I have this podcast 10 years from now the bulk of the fleet out there will still be internal combustion engine. And if you go out to the Midwest area, they operate, it's trucks, it's big SUVs.

46:05You're not seeing a lot of tezzas driving around. As far as the sea storm format, any further regulation on cigarettes and liquor, they are two areas where they do sell. Generally, they don't count on cigarettes being a growth area, but you are seeing this shift to vaping systems and so forth. Then the factors there are still a lot of people out there who smoke. So unless that is banned and we go to prohibition, America's had I've never seen that in my profession before, so never rule anything out. That would impact sales, but right now I don't see any of that coming down the horizon. This has been an excellent conversation and I've learned way more than I expected to in terms of all the different dynamics on this business.

46:40What do you think the main lessons are that you can pull away from cases and maybe apply elsewhere when you're thinking about investing framework? So something we look for very much in all our calls, your growth investments is the ability to develop a product which has branding power because branding brings loyalty and trust. That generally means there's something there that can be priced different to a commodity product and the ability to play into a structural growth theme. So in this case, convenience and also the fact is bundling a lot of convenience factors together. Finally, the ability to generate decent cash flow so you can reinvest in the business.

47:14So in this case, in distribution centers, technology and improving the product range to have a growth runway, which is very, very attractive. In the case of cases, you speak to anyone you enjoy from the USA, say cases, and they're like, oh, cases, love cases. And that plays very nicely, just like you mentioned about your wallow experience. Excellent. Thank you very much, Marcus. This has been an excellent conversation. I've enjoyed it very much. I appreciate you joining us. Yeah, thank you for your time. To find more episodes of Breakdowns ranging from Costco to Visa to Moderna or to sign up for our weekly summary, check out joinkolasis .com.

47:45That's J -O -I -N -C -O -L -O -S -S -U -S .com.

From the publisher

Today we are going into the land of convenience stores to break down Casey's General Stores. Casey's currently operates in 16 states in the Midwest and Southern US. As of this recording, they have close to a $10 billion market cap and are the number three player in their market.
To break down Casey's, Matt Reustle is joined by Markus Hansen, portfolio manager and senior analyst at Vontobel Asset Management. We cover the industry of convenience stores, including the competition that exists in this market and the unique geographical considerations. We also discuss the financial model, drivers of gasoline performance versus in-store purchases, and margin profiles across the different segments of this business. This is another fascinating story hidden in plain sight. Please enjoy this breakdown of Casey's.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Show Notes
(00:02:42) - (First question) - The concept of Casey’s General Stores 
(00:06:04) - Casey’s competitors and the market share in different regions
(00:10:52) - The main differences between Casey’s and a regular gas station  
(00:14:09) - A brief history on Casey’s beginnings and its founder
(00:17:25) - A breakdown of the business’ revenue
(00:19:14) - Casey's growth despite the changing environment standards raising operational costs
(00:23:52) - The business’ margin profile
(00:26:53) - How Casey’s General competes with its peers and fuel pricing
(00:29:33) - The focus for Casey’s with regards to expansion opportunities 
(00:33:06) - The hurdles involved with building new gas stations versus acquiring existing stores
(00:35:08) - Casey’s stance on franchising
(00:38:02) - The company’s attractiveness to buyers
(00:40:52) - Casey’s General’s average stock performance
(00:44:26) - Key risks of Casey’s
(00:47:30) - The main lessons learned from Casey’s General Stores

Important Information:
Information provided represents the views of a company of the Vontobel Group (“Vontobel”) and should not be considered investment advice and/or legal, tax, financial or other advice. Further, not a recommendation to purchase, hold or sell any investment and no representation is given that the securities discussed are suitable for any particular investor.
Although Vontobel believes that the information provided in this document is based on reliable sources, it cannot assume responsibility for the quality, correctness, timeliness or completeness of the information contained in this document.

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