MTN Group: Connecting Africa - [Business Breakdowns, EP.109]

3 May 2023 · 1 h

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In short

Podcast Summary: MTN Group: Connecting Africa - [Business Breakdowns, EP.109]

Overview In this episode, hosts Zack Fuss and Matt Reustle dive deep into MTN Group, the largest mobile network operator in Africa and one of the top ten globally. The episode features Benjamin Isaac, founder and Chief Investment Officer at Brizo Capital, discussing MTN’s impressive scale, mobile money business, and the competitive dynamics of operating in Africa.

Key Takeaways

Introduction to MTN Group

  • Size and Reach: MTN has over 270 million subscribers across 20 markets, making it the largest telecom operator in Africa.
  • FinTech Presence: MTN is also one of the largest FinTech entities on the continent, processing around $220 billion in mobile money transactions in 2022.

The African Market Context

  • Demographics: Africa is projected to be a major source of global population growth with a current population of 1.4 billion, expected to rise to 2.5 billion by 2050.
  • Urbanization Trends: Fast-growing urban centers in Africa boost mobile network penetration and smartphone adoption.
  • Telecom and Internet Penetration: Basic telecom services remain underdeveloped, presenting significant growth opportunities for companies like MTN.

Competitive Dynamics

  • Market Position: MTN's unique position within the value chain contrasts with the development of telecommunications in the US.
  • Regional Competition: The competitive landscape varies significantly from country to country, with local players like M-Pesa in Kenya.

Revenue and Business Model

  • Revenue Sources: MTN’s revenue comes primarily from voice (43%), data (37%), and FinTech (9%). The company aims to shift towards more substantial contributions from data and FinTech by 2025.
  • Average Revenue Per User (ARPU): The ARPU in Africa ranges from $1.50 to $5.50, significantly lower than in North America.

FinTech Landscape

  • Mobile Money Growth: Mobile money is transforming the financial landscape in Africa, providing services in regions with limited banking infrastructure.
  • User Adoption: MTN’s mobile money service has rapidly grown from 22 million active users in 2017 to 69 million in 2022.

Challenges and Risks

  • Execution Risks: The complexity of managing a large organization presents potential challenges in maintaining focus, especially in the fintech sector.
  • Economic and Political Risks: Operating in emerging markets like Nigeria poses regulatory and operational risks, but MTN’s status as a major local taxpayer offers some protection.

Future Prospects

  • Growth Opportunities: The combination of demographic trends, urbanization, and increased smartphone penetration suggests ongoing growth potential for MTN.
  • Profitability Outlook: MTN’s FinTech business is already highly profitable, with potential for significant earnings growth driven by increased transaction volumes.

Lessons for Investors

  1. Emerging Markets Potential: Investors should recognize the growth potential in emerging markets, particularly in Africa, which is often overlooked.
  2. Innovation Beyond the West: Many innovations, especially in mobile technology and FinTech, are emerging from Africa and other developing regions.
  3. Long-Term Focus: Understanding local markets and consumer behavior is crucial for successfully navigating businesses in these regions.

Conclusion The episode offers valuable insights into MTN Group’s operations, the unique challenges of the African telecommunications market, and the transformative potential of mobile money. The discussion underscores the importance of recognizing and adapting to the rapidly changing dynamics of emerging markets.

For more insights and episodes, visit [Join Colossus](http://www.joincolossus.com).

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Transcript

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0:03This is Business Breakdowns. Business Breakdowns is a series of conversations with investors and operators diving deep into a single business. For each business, we explore its history, its business model, its competitive advantages, and what makes it tick. We believe every business has lessons and secrets that investors and operators can learn from, and we are here to bring them to you. To find more episodes of Breakdowns, check out joincollossus .com. All opinions expressed by hosts and podcast guests are sole their own opinions. Hosts, podcast guests, their employers, or affiliates may maintain positions in the securities discussed in this podcast.

0:45This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. This is Zach Fuss, an investor at our Renate Capital, and today we're breaking down MTN Group. MTN is the largest mobile network operator in Africa and one of the 10 largest in the world. It has over 270 millions subscribers, operates in 20 different markets, and is one of the largest fintechs in the continent. To break down MTN, I'm joined by Benjamin Isaac, founder and chief investment an officer at Briso Capital. We impact their mobile money business in some detail, contrast the development of telecos in Africa with what we've experienced in the US, and explore the competitive dynamics of operating in Africa.

1:29Please enjoy this breakdown of MTN. Then thank you for joining us to break down MTN Group, a business that you're intimately familiar with, but one that's likely somewhat foreign, no pun intended to our audience. So maybe just to start at a very basic level, what is MTN group? Zach, thanks very much for having me. I'm really happy to be here. But it's a really fascinating business story. And it points to the commercial and technological future for large parts of the world. But as you say, because it's primary market, that being Africa is very leaving an afterthought for global capital markets, it's a story that many market participants don't know well.

2:09At our firm, for example, we're global investors and not solely Africa specialists. But I have invested in the continent pretty consistently for many years And I was still unaware of many facets of the business before I really dove in again So just to sort of set the stage M. T. is one of the 10 largest telcos in the world by subscribers Just under 300 million at last count and the largest in Africa by a wide margin because of Africa's demographics That telco is likely to keep growing subscribers for literally decades as we'll probably discuss later However, MTN is also one of the largest fintechs in the world in ways that we think are not well appreciated by most investors.

2:45For example, in 2022, MTN's mobile money business process, around 220 billion US dollars of transaction value. That's which is larger than Square's cash app. More broadly, we think it's possible that some of the same positive changes that, for example, Ali Pay created in China and UPI is allowing for an India are already starting to happen in an African context through dominant mobile money platforms like MTNs. And so in our view, that's consequential and worth unpacking all on its own. But a lot of MTN's commercial opportunity comes through the demographic and technological backdrop of the African continent as a whole.

3:20So if you're open to it, it may be worth a detour to discuss that first. Yeah, but I think it's impossible to appreciate the scale and trajectory of this business without diving into some of the African demographics. So maybe just lay the groundwork there to better contextualize the business. Yeah, so Africa is an absolutely massive continent. Two -thirds of Asia in terms of land mass divided among 54 different countries. It also is a huge amount of diversity, including economic diversity among those 54 countries. For example, North Africa and the Maghreb are very different from Sub -Saharan Africa.

3:54The Africa this discussion we focused on is Sub -Saharan Africa given in the Indian markets. but even within the Sub -Saharan Africa, there's huge economic variety between countries. Among the somewhat less developed countries, you have success stories like Kenya, where US Dollar GDP is up nine X since the year 2000, and GDP per capita is up five X, which contrasts with places like Mozambique, where unfortunately GDP per capita is still less in US $500 per year, and has only grown by 2 % per year since the year 2000. On the other side of things, you also have relatively more advanced economies in Africa as well.

4:26Well, on the more extreme end, the advanced successes would be a place like Mauritius, which pre -COVID had tripled GDP per capita since 2000, but started from a much higher base as well, such that it has purchasing parity adjusted per capita GDP roughly 30 to 50 % higher than Brazil or China. Again, something we think is not particularly well understood. And you can contrast that to say South Africa, which is absolutely a relatively advanced economy, certainly in the context of the African continent. and it's grown strongly versus where it was in the year 2000, but all actually more than all of that growth came during a massive post -2000 boom, and where GDP per capita has actually declined meaningfully since year 2011.

5:07So something of a lost decade. What is generally true across Africa, though, is population growth. Fertility rates differ meaningfully between countries, but the UN projects Africa to be the last continent with a growing population within the next 20 to 30 years. As of today, the total population of Africa is estimated at 1 .4 billion or 16 % of the world's population. According to those same UN estimates, median expectations of the population of Africa by 2050 or 2 .5 billion, which should be about 26 % of the world's totals on the UN's numbers, put more bluntly and over time horizon more relevant to any reasonable investor.

5:40Over the next several decades, Africa is going to the supermajority source of population growth for the globe. And with more than 40 % of the entire continent below the age of 15 versus 16 % in Europe or 23 Asia, that's a lot of perspective new mobile subscribers. Another key point is urbanization. All 10 of the fastest growing global cities are African at this point, but that's largely a catch up thing now. Something like 40 % of Africa is urbanized today versus 55 % globally, 65 % in China, and more than 80 % in the U .S. This tends to help incomes for those that move to cities, but it also moves them away from family and into an area with much better network coverage.

6:17The incentive to adopt a smartphone and use it more is pretty clear. Meanwhile, basic telecom penetration in Africa is still very much in process. Some markets can be as low as 60 % who have even a feature phone, so just a basic voice connection and even smartphone penetration is in middle -ennings. With only 50 % of mobile subscribers in Africa expected to have a smartphone by the year 2025, And with only one third of that being a 4G or 5G subscription. The upshot for companies like M .K .N. is that it is almost a demographic inevitability that this market enjoys decades of population growth, which represents an opportunity for M .K .N.

6:53to grow subscribers strongly for that period to the extent that it plays its card. If Africa manages to leapfrog in some forms of technological development, then this story gets even more dramatic. So now that you've done a good job establishing why this market is so exciting from demand and demographic perspective, MTM Group in particular has some unique attributes in a very interesting story, but I presume there are a handful of companies that are benefiting from similar tailwinds. How do you kind of think about MTN in the context of some comparable companies or other aspects of the value chain?

7:30There's absolutely a lot of companies that will wind up benefiting from this tailwind. In particular, there's plenty of other public listed companies that are exposed to the drivers of African population growth, urbanization, internet adoption, although each will have their own unique variations. Party AirTales listed subsidiary called AirTale Africa that has roughly 130 million subscribers and trades in London. It's expected to spin up its mobile money business in the next one to two years, which makes us a good space to start learning about now. We think is that will likely providing rental attention and information flow, particularly to the theme of African and FinTechs, vote a phone in our own, which both stand for African operations and are among the largest telecos in the world, elsewhere in the value chain, there are tower companies with economic exposure, including American tower, which in a small way has exposure to Nigeria and one or two other markets, as well as pure plays like Helios and IHS, which trade in London and New York respectively, which are entirely focused, or mostly focused in the case of IHS on providing connectivity services and infrastructure to the African continent.

8:34You also have listed local subsidiaries of many of the large African telcos, including him and by the way, but those often trade on smaller exchanges like in Nigeria or Ghana, and are likely not practical for most of your audience to access. Although we think they're fascinating to study and the disclosures are often quite good. And for us at least, it really enriched our understanding of the business and of the industry. So MTN may not be utterly unique in benefiting from some of these tailwinds, but what we do think makes it unique is it's the biggest and most liquid pure play first of all. So it's a great lens to reach to analyze the space.

9:07But more than that, we think it is a fairly rare breed and that it's extremely well run. Leads the way on pushing the sector forward on data adoption and Fintech offerings. And is the largest Fintech at this point in Africa as well, competing with a company that your listeners may have heard of, M. Pesa, which is really focused almost exclusively in Kenya, Whereas, MTN's Fintech offering encompasses most of MTN's different markets at this point. And finally, with an upcoming analyst day, MTN is a really timely company to discuss because we're about to get a significant amount of additional information about the company across both its telco business and its Fintech business.

9:48And so, I think this is kind of a nice time now to talk about the evolution of this business and how it kind of became what it is and where it ranks and its size and scale, not only locally, but internationally. So how did this business come to be? And if you think about the evolution, where are we in that today? MTN was effectively born almost exactly 30 years ago in 1993 for a consortium of South African investors and one or two government affiliated or parasitial entities, including by the way Kusbecker, who is sort of a master's fame. And he was even served as a director of the company for a number of years before deciding to focus his financial resources more on his pay TV business.

10:36He's actually expressed some regret in retrospect on having to sell his empty and investment before it's time, so to speak. But it spent the first four years of its life growing fairly rapidly in South Africa as second mobile wireless license granted in the country, but by 98 it was actually starting to expand into other geographies, mostly within southern Africa. By 2001 it had been granted a license for wireless operations in Nigeria and then really started to mushroom across the continent. So you have a company that really is proudly South African by origin, but over time encompassed in The next has 25 different markets across Africa and for a while in the Middle East, although in more recent years they've started to pull away from that.

11:22And today you have a business that has roughly $13 billion of revenue to give you a sense of where the company is in terms of revenue split. In 2022, roughly 38 % of the group revenue was coming from Nigeria, called 25 % from South Africa, 24 % from West Central Africa, roughly 10 % from Southeast Africa, and the remaining 3 % from Middle East and North Africa, which is kind of the tail end of a series of markets that they've been exiting over time and that really don't represent the material portion of the revenue or earnings power. In terms of the top countries, aside from Nigeria and South Africa, Ghana and Uganda would come in at number three and four respectively with Cote Du Bois, Cameroon and Benin rounding things out.

12:12So, reasonably concentrated between Nigeria and South Africa. And given the rate at which Nigeria is growing versus South Africa, from a country perspective, we think it's fairly likely that the action will increasingly be in Nigeria plus some of the more dynamic markets in West and Central Africa as well as Uganda. So the basic revenue mix is going to come from voice data and mobile money or FinTech. What does the makeup of the business look like today and what is it going to look like? And I guess what is just their basic revenue model, right? I'm accustomed to the way things work in the US, but perhaps it's different in Africa.

12:53This is in some sense going to be going back in time for you plus adding in a little bit of a FinTech business, simply because you are much earlier into the adoption of data across their business model, there's a meaningful delineation where voice still represents a big chunk of the business and the other difference as you rightly call out is that FinTech is a decent mix of revenue and an increasingly large mix of profitability as well. So they disclose total revenue, but then they talk about service revenue, service revenue is the same revenue item, excluding their device line, which is effectively a pass -through for subsidized devices that they use to keep people on network, which some of your listeners may remember when Verizon and AT &T offered subsidized devices for signing two -year contracts.

13:42And so today on 2022 service revenue, voice represents about 43 % of total. Data is roughly 37 % of service revenue. and FinTech is about 9 % with the remainder being odds and ends of things like wholesale, SMS, digital, etc. But data and FinTech are really the two primary growth areas of consequence and to give you a sense of where they were a number of years ago, back in 2018 as a for example, voice was about 60 % of the total service mix and data about 24 % FinTech at about 6%. So the mix is changing fairly rapidly and that's in line with what they call their ambition 2025 plan where they hope to have boy species of substantially less than 50 % of total revenue data more than 50 % and Fintech more than 20 % of total revenue They're making good progress on that front, but we will wind up seeing the reality is is that data Consistently grows extremely fast and Fintech until significant currency headwinds occurred this year had also been growing very fast as a revenue item, however, I will say that FinTech continued to grow in terms of transaction value and number of transactions extremely quickly during this period.

14:57So it's entirely plausible they'll wind up hitting their ambition 2025 revenue mix. You, US based listeners are probably accustomed to paying somewhere from $50 to $100 a month for internet and comparable for voice and data. I know the R .P .s are quite different in Africa. Clearly, they have a massive population, so the addressable market is large. But where is the starting point for how much people pay for these services and what's the trajectory of them and where they can go and how fast they've been growing? The R .P .s range across M .T .N.'s markets anywhere from between $1 .50 to about $5 .50 per month.

15:38So, East Wattini, which is a very small market, I think is a little bit closer to $6 or so, but it's a tiny fraction of the total. The average across all of M10s markets, we think is somewhere in the mid -to's range in terms of monthly arpu and a US dollar terms, which is not nothing from a local budget perspective. One, a lot of these economies are talking about GDP per capita of $2 ,000 or more per year. you're talking about maybe 1 % of an individual's budget and even less than that of a household budget depending on how many earners live within a given household. So when, as in if you start having a less pressure from dollar headwinds and as data consumption continues to grow, we think there is scope to grow our poos, although we'd hesitate to be too prescriptive, but the idea that there could be another 50 cents to two dollars worth of our approved growth gradually over time, just in the basis of data penetration going substantially higher.

16:39It doesn't seem implausible to us simply because in most of MTN's markets, data penetration is only around 50 % within their subscriber base. And so as more people have smartphones and have access to 3G and then 4G and some day 5G, it's just going to become a lot easier to consume more data. And particularly as these markets have become somewhat more consolidated, We think there is some scope to increase total ARP who's even though prices of data will likely continue to drop on a per unit basis into the end of the future. And so I can try to draw parallels to the TCI story with John Malone in the US and how that critical infrastructure became a backbone for broadband across North America.

17:28Is there a similar kind of thread to pull on in how telecommunications networks were built and why they've evolved in such a way where Fintech or Mobile Money is a big contributor to the way the business is going to be profitable going forward in Africa? Is there any interesting nuance to why the market is developing this way? So it's a really good question. There's a lot of distinct differences between Africa and a lot of developed markets that you may be familiar with. And frankly, that I was familiar with before I started doing my research. You don't really have a significant amount of land lines or fiber to the home.

18:08The accessibility of infrastructure in general has been spotter almost across the board with the exception of South Africa, which until recently really was the place and the continent that was seen as having very reliable power infrastructure. Generally speaking, if you were going to have wireless infrastructure, it needed to be grid remote. So typically that meant having a gen set on site, which requires a logistics network to refuel that, maintain it, et cetera. And you don't really have close substitutes. You know, very few people had landlines. I think the number of landlines in South Africa 30 to 35 years ago was maybe only a few hundred thousand to a few million among consumers.

18:49So you're just talking about a really different scale of substituting or competing infrastructure. So the wireless ecosystem really winds up providing the super majority of connectivity services. It's unclear to what extent broadband to the home is going to wind up being a large market opportunity. MTN is very fired up about it, certainly, and they talked about it extensively on their last capital markets day back in 2021, but even for them, they acknowledge that 95 % of all broadband to the home opportunities were going to wind up being fulfilled through fixed wireless access as opposed to some kind of last mile fiber connection, and that's just a profound difference.

19:33And some of that is simply, as we said, because of power access, but also because capital has historically been much scarcer. And so once these businesses become self -financing, It is extremely difficult to justify building out competing infrastructure, especially when you're often talking about arpoos for the average subscriber, but between $2 and $5 a month, it's just very difficult to make those past three economics work, particularly on a traditional fiber setup. So between that and often fairly mobile populations that are not deskbound, you just have a very different configuration of competing connectivity opportunities, as well as a very different relationship between your subscribers and their mobile phone.

20:17It is often their one connectivity option. It is often now their primary entertainment option, especially once they have mobile broadband because they're able to stream things on the device. If they're of sufficient means to be able to afford streaming, multiple gigabyte, it's worth of data, which can depend a little bit on the market. It's a very different connectivity suite that the consumers have available to them. So it winds up making that mobile connectivity having a much more central place in the home for a lot of African families and individuals. That's also been part of why mobile money, which is the majority of MTN's Fintech offering has wound up taking off.

20:56Mobile money is certainly not innovated within MTN, although they've certainly done a tremendous job of evolving the offering over time. It really started elsewhere in Africa with an offer called M. Pesa, which, again, some of your listeners may be familiar with in Kenya. And the reason why mobile money works, and we should probably talk about the actual nuts and bolts of what mobile money is, is that there is often no banking infrastructure. And so if people wanted to safely store cash in a digital format or move cash quickly and reasonably cheaply and safely across large distances to get money to family elsewhere where the country often, the city dwellers, sitting money to family and more remote rural areas, more money provided a tremendous opportunity that banks simply were not able to filter, were and continue to be a trivial number of ATMs in most of these markets, and bank branch penetration is comparably small.

21:49So in many cases that leap -progging dynamic really is a part of YMTN is fulfilling a lot of the roles that it is within its various economies. I know that you've spent a lot of time with boots on the ground in these markets, better understanding how consumers interact with the product. You spoke about discussing the nuts and bolts of the mobile money business, but can you just kind of help us to better understand how consumers are using this on a basic level? If we look at it and sort of a revenue breakdown perspective, which is not really a perfect proxy for activity by any means, MTN talks about its basic services, its advanced services and airtime advanced, which is effectively a short -term lending product that they offer.

22:36But if we put airtime advanced aside, basic services is mostly what they call withdrawals and transfers. And then advanced services are things like remittances, bank type offerings, payments in e -commerce, mobile money ecosystems are really defined on the basis. First and foremost of withdrawals and transfer services. So what is that? If you don't have a bank account, but you have PayPal, this is a rough proxy, but it's actually not terrible. You could do a lot with that if everybody else was already using PayPal in your community or economic environment. But you need to still figure out ways of loading money into your PayPal account because for pretty much anybody in the United States, they're loading it up.

23:19Either they have a card link to it. Card penetration is effectively non -existent. most of these countries outside of a thin elite at the top or through your bank account. And again, particularly when Mollemunni was first introduced in the late 2000s, I think 2007, in Kenya, there was really diminimous banking penetration outside of upper echelons of the economy. And so you would need to physically go to the same agent where you would get your prepaid wireless I'm paying a dollar for a gigabyte of data. You wouldn't be paying for a data at that time, but you get the principal. I'm paying a dollar for some number of minutes worth of access and later on for data and addition.

23:59With that same mobile money agent, you would give them money and they would credit your account a comparable amount so that it could effectively serve as float for the mobile money system, but also give you the ability to safely store your money somewhere that isn't just in your house. It also over time evolved into something where you could also send money to other users of the same system And the way that at the time in Pesa now pretty much all mobile money ecosystems function is They're really dependent on mobile money merchants to provide the on ramp and off ramp into the ecosystem Think almost living ATMs with a huge layer of value added services on top over time But you would actually pay money to withdraw in addition to deposit money in the first place.

24:46Although over time, the model is trended towards free deposits and modest fee for withdrawals. And then there would also be fees for peer -to -peer transfers, which is the transfer services that I alluded to before. It's really amazing how much these things change an ecosystem once they become widely adopted. I remember this would have been late 2018 or early 2019. I was walking with a friend of mine through Cabera, which is one of the, they would call it a slum. It's sort of like a favela in Sao Paulo or Rio, a low -income neighborhood with a lot of informal housing, basically corrugated tin and very limited access to government services, but mainly of economic migrants from elsewhere in the country, not inherently dangerous or something like that, just poor.

25:30And I remember walking through Cabera and really sort of fascinating, because I'd never been to one of these types of neighborhoods before. And watching my friend who had taken me there, get his shoes repaired from a cobbler, running one of the businesses along one of the side streets. And literally this cobbler who didn't even have a full structure is just maybe three to four shoots of corrugated tin that he was working under to provide him some kind of a protection for the elements, did a great job with my friend shoes, and at the end, instead of paying with cash, my friend took out his phone and paid this cobbler through his and basic code.

26:07And there was literally no physical transfer of money. And that was back in the late 2010s. More recently, we had one of my team members go to Senegal, which is a more recent enthusiastic adopter of mobile money. And over the course of a 10 -day trip, he touched cash three times and not just in the car, which is the capital city, but also in smaller cities and more rural areas elsewhere in the country. It really becomes transformative in terms of what can happen once this flywheel starts spinning, but it's effectively a free -sided network. You need the merchants to be willing to accept it ultimately.

26:42That's kind of the longer game, but immediately which you need, or you need the users to be willing to accept it, and the mobile money agents to be willing to sell by our time and deposit and accept cash so that you can actually have this entire ecosystem starting to function. And it takes quite a bit of effort to get it going, but once it's going, it really enables a pretty transformative shift in a number of different areas of the economy. I appreciate the network effects of payment systems. They're kind of two topics I want to touch on. One is just being, and you mentioned Empesa multiple times, how the market develops with that competitive dynamic there if there is one.

27:22And the other being the payment rails themselves, right? Visa and MasterCard are viewed as these incredibly deep -moaded businesses that are impetrable. Do they play a role in the mobile money networks of Africa? No. When it actually comes to ground level commerce for the average African inmost markets, with the exception of South Africa and even then, that only can go so far, credit cards really aren't in the game. There's some efforts by MasterCard and Visa to try to insert themselves into the mobile money ecosystem over time. For example, AirTales Mobile Money System received an investment from one of the credit card companies, but usually these are effectively closed loops in the same way that you couldn't really use your PayPal account to buy something from a merchant and accepting square cash to use an American comparison.

28:17The one thing that I'm trying to better understand is how the different markets develop. I think you've told me in past discussions that these tend towards winner -take -most markets intuitively makes sense to me. But how does M .P .S .A. play into all this? Are there regional differences? Is there a local competition? Just trying to get a better sense of the market structure? Yeah, so every country is going to wind up being fairly different from one another. So, Empesa is dominant in Kenya, has a presence in Tanzania and the DRC, and really is really struggle to find a lot of traction elsewhere in the continent, even within places that its parent company, Vodakom, which is a subsidiary of Vodafone, have a material telco presence.

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28:59For MTN, its strongest market is Ghana, but then Uganda, Cameroon, Coutivore, are some of their other strong markets. Nigeria, they have a number of fintech services, but only recently actually received regulatory approval to start rolling out their own mobile money system. So, the regulatory realities as well as the telco competitive realities of a given market, will often dictate some element of its competitive structure. So, in the case of Kenya, for example, AirTel provides a strong but distant number to Empesa and a strong but distant number to MTN in Uganda, whereas in the case of a Senegal, there's actually a Silicon Valley backed startups that wound up successfully competing against our wrong, which was a dominant telco there.

29:47So it really is highly localized in terms of what the competitive dynamic looks like from market to market. We've talked about the business varying levels of specificity. Is there kind of an architect behind the strategic moves needed to successfully scale this Fintech business and what's driving the capital allocation decisions that MTN number makes? So, two different people, although they definitely are in close dialogue based on my impression and the limited amount of time that I'm unable to spend with them. But on the capital allocation side, you have the now -not -so recent, fairly recent CEO, Ralph Mepeda, who has dramatically simplified the structure of MTN.

30:32He's had a significant asset disposal policy or genuine focus on ROE as a important target for the company to be hitting at a group level as well as at a country level and a willingness to exit markets, even if it means sacrificing revenue or size, simply because those markets are just not a strategic hit for the company going forward. Ralph is a really disciplined guy who is focused on bringing global best practices to the company in a way that I've found very impressive. And I've always found to be very open -minded to learning about opportunities, threats, different practices elsewhere, both in his markets and outside of his markets.

31:12But the discipline that he and his C -suite have on capital allocation has been genuinely strong and certainly strong relative to the legacy of M -T -N that I think you could fairly call somewhat more focused on empire building. But on the fintech side of things, that's been historically a makes bag, but recently, as MTN has been focused on what it calls its structural separation of its fintech business from the telco, it's had the architect of its success in Ghana, which is definitely its most successful home on the money market, run by the gentleman who supervised that success, the man by the name of Serine Diel.

31:48And he went from running Ghana to running the entire MTN FinTech ecosystem. And after this structural separation is done, there will be effectively an entirely different business unit. They separate FinTech pop -co that he will be sitting on top of and able to make the necessary changes, which in some cases may be fairly dramatic, to continue winning and evolving the service. I mean, let's be clear. MTN has had an incredible history of providing world class service. Really throughout the life of the company, it was winning global awards for service quality as far back as the early mid -90s when it first started.

32:27But the necessary skills to offer an app -based FinTech ecosystem or mobile money ecosystem are just dramatically different than the network engineers and studied gradual capital discipline policy that a more traditional telco needs to thrive, especially in a growing market. And on top of that, there's going to be a regulatory impetus to make sure that there is independence and verifiability between MTA and Fintech and MTA and telco. So it is going to be, I think, interesting to see what Serine's comments wind up being at this year's Capital Market's day, but I can say with confidence that historically, I've found him to be ambitious in scale and scope, extremely focused on best practices being implemented across various markets and really trying to break away from a more studied telco pace of change because frankly he recognizes that transitioning from a feature phone or USS to e -based mobile money offering to something that's app based and much more software and user experience intensive is going to require pretty dramatic cultural change versus what legacy mtn might be more familiar with.

33:44I guess the idea of a structural separation is not something that I'm particularly familiar with at least in the vernacular of how we think about markets domestically. Can you kind of speak more to that decision and what that means for how they think about the future of their company? So I wouldn't want to speculate too much. The conversation around this started roughly at the same time that AirTel money announced transaction with TPG's Africa -focused fund. But the explicit stated intention of that AirTel money business being spun out in a timely manner after the TPG investment. Based on current indications, that spin -up process is likely to happen in the next, I would say, 12 to 24 months.

34:30I think it's safe to assume that, given that AirTel Africa is listed in London that they're very open to the idea of a listing in London or the United States. And that created a fair bit of pressure for MTN to also start highlighting and clarifying the role of its Fintech within the broader group. At the same time, they were clearly anticipating some level of future regulatory scrutiny in terms of making sure that MTN Fintech could be, for example, regulated like a bank if they needed to go in that direction over time. So the concept of a structural separation is really not so unfamiliar in the sense that you already understand conglomerates and Nobody would find it bewildering for say Geico to place a large bulk order for seized candy Within the context of Berkshire Hathaway to use sort of an American a comparison But the particular Impetus for the structural separation goes beyond just localization of authority and pushing authority down to chain.

35:31You also have this desire to create a separate organizational culture and focus in addition to that regulatory separability and the desire to really highlight the value of creating inside of MTN FinTech. If I try to contextualize the size and scale of this business maybe from a total payment volume perspective or GMV or whatever is the right way to think about it, daily how do you kind of think about the size and scale of what we're talking about here? Empty and Fintech business is amazingly large in our opinion, considering the level of general attention that it perceives in the wider world. This is a business that had 22 million active users to the end of 2017 and at the end of 2022 was at 69 million users.

36:18In terms of transaction value, this is a business that did 220 billion USD worth of total transaction value year over year and back in 2017 that was at roughly 55 billion USD transaction volume similarly large. I mean in ways that we just find really amazing 2 billion of total transaction volume back in 2017 and in the most recent period They were doing 2 .9 billion average transaction volume per quarter. So call it roughly 12 billion on an annualized basis and growing very quickly off of that base. If it were not for the fact that there is a large significant levy on mobile money transactions at Ghana, again, an empty and strongest market, as well as significant currency headwinds in Ghana in 2022, we think that in absolute terms, Fintech revenue and transaction value would have been up really strikingly year -over -year.

37:13But if you just exclude Ghana for a second, this was a business that was up roughly 30 % year -over -year in 2022, which, last we forget, was a very difficult year for emerging markets in general, an African in particular. And we would just point out that through 2021, Ghana was radically larger than any other MTA market and still was actually growing comparably fast. And if you take a look at the most recent regulatory data that we've been able to find, Ghana appears to be back on its prior growth trajectory. So this is a business that's growing extremely quickly at scale and actually still has a very long way to go in most of MTNs markets.

37:54Although we by no means want to suggest that it's a Fed of Complete that MTN will wind up having comparable success elsewhere. We're just optimistic on the point. On the topic of Levy's regulation, governance, typically Africa is perceived by Western investors to be more challenging, geography to invest in, Nigeria being a country with particular difficulties around getting cash out. Can you just provide a little bit of insight in how you think about investing in these assets and how those topics impact MTN? Emerging markets are difficult in a variety of different ways. And Africa, as a general operating environment, has a wide range of challenges.

38:41And I certainly would not want to understate those. But at the same time, I would make a few observations. First of all, these are businesses that have really managed to thrive under a very difficult decade for most emerging markets, particularly in Africa. MTN's Nigeria business has really become the leading light of the company, even during an extremely difficult period for Nigeria. And frankly, some very choppy regulatory waters for MTN and Nigeria back in the mid -2010s. I think mitigating a lot of the optical challenges of these markets are remembering that these are extremely important local participants in the economy.

39:21MTN is usually the largest taxpayer in pretty much any of its markets. And if it's not the largest, it's among the top five or 10. It's also had a pretty active campaign of localization where a substantial piece of, say, MTN Nigeria is listed locally on the Nigerian stock exchange, such that for the Nigerian government to act against MTN Nigeria, they not only would have to cut off service and communication capabilities for tens of millions of Nigerians that rely on MTN for communication services, But they also would be hitting up their largest taxpayer and one of the largest listed companies in their market and correspondingly hurting their large local asset managers.

40:07So the alignment is actually become quite strong. And if you just sort of want to look at some proof in the pudding, this past quarter was a really good example of challenging times in Nigeria, a very volatile election, but also So during a period where the government did a large -scale banknote conversion, and again, during the context of a Ukrainian conflict that has been putting inflationary pressure on a large number of markets. Despite that, data subscribers in M .K. Nigeria groove the midteens. This is just fresh data from earlier than the day as of when we're recording this, and voice subscriptions were up high single digits.

40:46So while I by no means want to suggest that these are businesses that will not struggle to some extent when times are difficult in these markets and with the difficulty of these markets, they're not new to this and they really found ways to generate acceptable returns or even very attractive returns even during difficult circumstances. The other point that I would make though is I would make the observation that Western investors have the ability to look through various forms of political risk, whether it be Chinese state or netter prizes and variable interest entities, or something like say Mercado Libre, which is by all accounts an incredibly impressive company.

41:26But where 40 % of their crown jewel FinTech asset Mercado Pago is probably represented by Argentina, which candidly, all of the difficulties in Nigeria are very significant, but I'm not certain that they're radically different than that of Argentina. And yet, Mercado Libre is celebrated probably right. So finds its home as a percentage portion of investors portfolios and commands a very rich valuation. My point is not that that's necessarily inappropriate. But simply that in the context of diversified portfolio, it would be, in our opinion, inappropriate to treat these as uniquely risky jurisdictions, as opposed to jurisdictions that require thoughtful risk management to balance out against what we see as a manifestly clear commercial opportunities.

42:09I guess I'd note that Mercado Libre's US -listed company, MTN Group, is not. Is there anything that kind of plays into the decision for these businesses to list locally versus access to the global capital markets by listing in London or the US? So I think in general, what we're seeing is that there's been a lot of substantial real, re -rate opportunity for companies that are willing to explore, realisting in the United States. And we can't really say for certain to what extent that's going to be a sustained trend or something that's only going to happen for some period of time. But for a large company like MTN, they've historically viewed themselves as proudly South African.

42:52And historically that was a good home or good jurisdiction for them, at least in their study judgment. Over time, I think that as the RAND has become a more challenging currency to transact in, and the Joe Berg exchange has really seen a lot of departure of foreign market participants, it's made it more difficult to get premium valuations or lower costs of equity capital by listing on the Joe Berg exchange. We think it would make a ton of sense for M -T -N to explore re -listing in the United States or in London or at least exploring in ADR. But we recognize that these are often extremely culturally sensitive conversations because of course They're probably very proud to have this impressive company listed locally that being said Again if the goal is to lower cost of equity capital and generate strong returns The fact pattern seems pretty clear in terms of further relative valuation opportunity is in terms of the local listings though So those are in some sense tactical.

43:51We're very confident that listing MTN Nigeria in Nigeria is not the optimal way to get a premium valuation for MTN Nigeria, but it's a very good way to make sure that local participants have a meaningful commercial stake in the development of that asset. And so while we fully can see that it's a suboptimal structure, it has the side effect of doing a great job of alignable stakeholders in a clean way. So it seems fairly obvious that the demographics are in their favor. There are structural advantages in the footprint that the MTN Group's business has today and the distribution advantage to get its mobile money product into the hands of its consumers.

44:35The trajectory of the business seems very healthy, but if they were to see their competitive advantages. Where do you think there are kind of risks in the story beyond the complexity? And how could the business not reach its full potential? Africa is a challenging operating environment, and so I never want to pretend that any of this is easy or guaranteed, and by the way, I'm very confident that Ralph and Serene would very much agree as well as all of their peers. I've never found the MTA and team to be anything other than humble and very serious about the balance of risk and opportunity in their market.

45:11But if we go away from just sort of general market risk considerations, there's a few things that immediately come to mind. One is just execution. This is a very large complex organization, as you say. But a side effect of that is if they get distracted, they could potentially lose focus on things. I'm not especially worried on that. They seem extremely focused, but particularly when comes to things like their fintech offering, the cultural change involved in having a mobile money business that is no longer operating like a telco or telco adjacent and now operating like a digital services business that's in some instances literally competing against venture backed companies is a real cultural change and they seem to have done an admirable job so far and I'm very optimistic they will continue to do so but it's by no means given.

46:00On top of that, it's possible that you could wind up seeing a substantial competitive entrance in one of their major markets. But again, we'll just sort of make the observation that if there's an environment where people are excited to put billions of dollars into create a competing network to say MTN Nigeria, wouldn't that also suggest that it's a market in which through some real enthusiasm for MTN Nigeria as an asset and as an operating environment. So I would never want to say that the competitive dynamic of mobile is over, but at the same time, I don't think it's really fair to say that you're going to wind up having dramatic arpeggio compression in the same environment where there's a significant amount of enthusiasm for the long -term opportunity within the African mobile context.

46:51Another point that I would make on that is that MTN has been pretty aggressive about active luring prices. At this point, they have done a really good job of bringing the cost of data in Nigeria, for example, their largest and most important data market, the price of a gigabyte well below a dollar. And we think that's likely to continue going down. If you look at the example of geo in India, that has historically been an important threshold for making these kinds of digital services affordable to a wider range of people and continue to expand the pie. So again, while it's not impossible that someone could come in, I think it would be difficult to do it in such where it really does a grievous damage to MTN.

47:34And, relatedly, when you start talking about a company with 20 different markets roughly, coming into one market does not mean that you have the regulatory permissions, commercial, relationship, et cetera, to threaten MTN in its other markets. It certainly will increase your organizational capacity to try to compete, but you're not necessarily actually able to compete. So there's definitely a balance of threats, but even things like the macroeconomic circumstances, look if the dollar continues to be strong for forever relative to emerging market currencies, then you absolutely could have an environment where inflation and dollar supremacy effectively mean that business doesn't grow in real terms from the perspective of a dollar -denominated investor.

48:21We don't really know how to have super strong opinions about that. I mean, this is something that people far smarter than me have really spilled a lot of ink trying to opine on and people seem to generally not get it right. It does seem to be headable in some broad macro sense for people that are intrigued by this fundamental opportunity, but are concerned about the challenges of a perpetually strong dollar on the business. And by the way, a strong dollar was easily the single largest headwind to a number of lines of business with MTAN. So we don't want to say it's not an issue, just that it is, we think something that can probably hedge and also probably not something that's likely to be a permanent feature of the global economy, but that again above our pay grade.

49:02The pandemic created a lot of volatility in the economics for tons of businesses. And before that, the global financial crisis was another economic shock to the system. I'd be curious from a macro perspective and a micro perspective, how African telcos performed through these periods of economic uncertainty. And also kind of in the midst of all that, the iPhone came on to the market and certainly disrupted the US phone market. How is it relevant in the context of the African smartphone market? Yeah, this is something that I like to use as a bit of a thought experiment because there's this idea that Yens are just impossibly volatile in a way that makes them borderline on a festival or that these are tremendously fragile businesses.

49:51And while, again, no business is perfect and we don't want to pretend that there's never going to be a cloudy day for these businesses, there are a lot more resilient, particularly really the telcos than people want to give credit. These are businesses that have survived through some challenging times of the last decade. And I've actually managed to grow subscribers quite strongly during that period, although admittedly with often declining arpoos before the data story really started to kick in. But the big point that I would guess would make is these are businesses that have been growing really strongly through COVID.

50:19That's maybe not so surprising, just in the sense that COVID really encouraged the adoption of a lot of communications, methodologies that were previously less central to people's day -to -day lives. But even now, now that COVID restrictions have really completely fallen out in every African country, these are businesses that are doing quite well in aggregate, particularly in terms of subscriber growth, during what should objectively be the second or third worst macro period that they've experienced over the past 30 years. And we think that analogies is pretty well with the reality that the iPhone and broad smartphone adoption in general really started to inflect very positively in the West during the midst of the GFC.

51:02So While it's not a promise that it's gonna be a perfect one -for -one analog It seems as if when it comes to communications technology and equipment once the product market fit is there the prices at a workable level The inflections can be really quite traumatic and sustain themselves even during difficult macroeconomic I can buy them. Thinking about a story like this, we've been kind of preconditioned to expect Fintech and Payment Oriented Companies beyond the card networks to be unprofitable as they scale. How do you kind of frame, I guess, A, what's the profitability of this business look like today, but also into the future?

51:42How do you frame the upside of what this could look like five, 10, 15 years from now? Now, this is one of the funny things. MTN's FinTech business, and same as with all of the other major African FinTech businesses among the telcos, they're all profitable. They're all actually quite strongly profitable. MTN is just special because, again, by some measures, it's the largest at this point, and it's certainly the largest at scale operating in multiple economies. But if you just use the numbers management is guiding towards in terms of this separation, It looks like all in fully loaded EBITDA margins may be something like 35 % and with very minimal capex needs, management is focusing people on EBITDA margins seemingly because that's what a lot of telco analysts are precondition to focus on and I can certainly understand that intellectually, but this is a very different me investment profile.

52:36Management is talking about sub 5 % of revenue being required in terms of capex reinvestment and we suspect it's going to be substantially below that. So what that winds up working out to, even with a really fully loaded tax structure and no optimization whatsoever, this is a business that could have net margins roughly twice what the rest of MTN's business has today. And as the incrementality continues to go up and particularly with advanced services, with incrementality is quite high, that could actually trend substantially higher from here. But just to not put too far to the point, we think that just based on management's disclosure, the idea of saying that empty and fintech is today a business doing more than $200 million of net profitability, fully loaded for tax is certainly in line with management's guidance.

53:22We think that there's a non -trivial amount of upside from there. In terms of what this could look like in the future, as you say, people are preconditioned on fintech to expect a lack of profitability, so the level of profitability here may be surprising. I wouldn't blame people a little bit or so, but the people also preconditioned to assume that bad things are going to happen in Africa and they will, to some extent. But if we can dream the dream for a second, if we were to just use the current mobile money profitability generated per user and Ghana and apply that across M10's entire African subscriber base, you do it again on our math and assuming diminimous incrementality, even though we think that's who's likely to be pretty substantial incrementality, you'd increase earnings power by roughly 70 to 80 percent today and that's assuming no incremental subscriber growth and no substantial growth of advanced services.

54:13As we've attempted to lay out today, we're pretty optimistic that both of those are likely to happen. The demographic growth seems inevitable. It's possible that MTN really fails to harness that. So I wouldn't want to give you a specific subscriber number, but you can get a sense of when the stock of 18 -year -olds in these countries are growing mid -single digits or higher every single year just by dint of demographics, you can see how there's going to be a lot of digitally fluent young people who are really excited to get their hands on their first smartphone as soon as it's affordable to them and really actively engage in the digital economy.

54:48So the idea that you're going to see a diminimus increase of advanced services and diminimus increase in the numbers and strawberries, we think is clearly not correct, but Ghana is far enough ahead of MTNs of the markets, just framing the profitability per user in their best market. We think it's a good starting place for thinking about the impact on this thing, especially in the context of a business that we think could plausibly grow for many decades just on the basis of additional population growth. And in a mastercard or visa kind of way, if it gets fully established, could be have a toll taking like feature on the economy, especially as long as it continues to add incremental value into its ecosystem, which Serine talks about a lot, and certainly the teams seems to be very focused on that as well.

55:33And as his customary or concluding question for these conversations, this is an extremely dynamic, interesting business that you've had the privilege of studying and experiencing. What are lessons you take away from your studies of this business as an investor, and the lessons that can be applied to other businesses in the emerging markets that can be borrowed from the MTN story. Privileges is a good word to use because it's been really fun and really exciting to be looking up this business for the past several years. I'd looked it before back in the mid 2010s in a very different context and just really digging in deeply and spending a lot of time on the ground, on visiting various markets, talk with local practitioners, and extremely energizing and eye opening in terms of just how rapidly things are changing on the ground at many of these markets.

56:26In terms of lessons for investors, I would start by saying that US markets are amazing and they're considered the best in the world for a reason. But the rest of the world really does have a fair number of opportunities that are worth studying. African demographics alone demand that investors start to have a view, because it will be a huge driver on everything from consumer demand, the popular culture, to commodities for effective the rest of our investing lives realistically. Relatedly, there's a narrative that innovation is really the preserve of the US, but emerging markets have had the ability to leapfrog and pioneer in a large number of areas, including things like mobile money.

57:02We think that story has really just begun, and you're seeing variations on that everywhere from, you know, certainly China, which has been incredibly rapid in finding ways of filling various low -end niches to Africa, to Southeast Asia, various parts of Latin America. And so whether you are a US -focused investor that's looking to learn lessons from elsewhere or you're more focused on emerging markets, I think that's beginning to be a dated stereotype to assume that the only thing that emerging market economies have to offer commodities and state -owned enterprises and other very sleepy organizations, there's definitely still plenty of that.

57:37But the world's increasingly changing and a lot of these markets are increasingly tilted towards information technology information services Finally on the operator side. It's a really good question I thought about it a lot since I did know that it was coming I would just say that operators that are willing to thoughtfully build on their income and see advantages innovate and incorporate global best practices They can radically change their local economies the digital revolution is in its early innings globally hopefully that, if nothing else, that's clear from this conversation today. And it's creating a digital class of sophisticated young people in emerging economies around the globe.

58:12We focus on Africa today, but you can tell similar stories of enthusiastic TikTok users and home -trained programmers and a hundred other markets. These people represent a new kind of consumer class and they're a huge, barely -touch talent pool that's born digital and mobile first. We've watched companies that take these populations for granted, have their franchises is totally dismantled. Meanwhile, those that are willing to adopt and innovate on global best practices have been able to spin up multi -billion dollar businesses, shocking quickly. And so while the US is one of the, if not the economic center of the world, by pretty much any measure, looking where the changes are happening fastest, we're not certain that it's only in Silicon Valley and other parts of the US economy that those kinds of important global changes sit.

59:02Increasingly, we suspect that you're going to have a lot of things to learn from these leapfrogging digital first businesses that are serving these consumers. So very exciting to watch and hopefully something that at least opens some operator's eyes to broadening their horizons. Or if they are a emerging market based, recognizing that where they are is not just a backwater. It's actually a source of really exciting opportunity into the future. This is a fascinating story in a market that not a lot of investors in our audience are typically familiar with. So we thank you for helping to educate us and we look forward to learning more about this business.

59:38Thanks, Zach. Really appreciate it. To find more episodes of breakdowns ranging from Costco to Visa to Moderna or to sign up for our weekly summary, check out join colossus .com. That's J -O -I -N -C -O -L -O -S -S -U -S dot com.

From the publisher

This is Zack Fuss, an investor at Irenic Capital, and today we’re breaking down MTN Group. MTN is the largest mobile network operator in Africa and one of the 10 largest in the world. It has over 270 million subscribers, operates in 20 different markets, and is also one of the largest FinTech’s in the continent.
To break down MTN, I’m joined by Benjamin Isaac, founder and Chief Investment Officer at Brizo Capital. We unpack their mobile money business in some detail, contrast the development of Telcos in Africa with what we’ve experienced in the US, and explore the competitive dynamics of operating in Africa. Please enjoy this breakdown of MTN.
 
For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Show Notes
(00:02:24) - An overview of MTN Group today
(00:04:13) - Contextualizing the scale and trajectory of the business vis-à-vis
 its strong African demographic
(00:05:52) - MTN Group’s unique position in the value chain
(00:10:37) - The origin and the evolution of MTN Group
(00:13:19) - The business’ current and future revenue models and how they differ domestically and internationally
(00:15:52) - Comparing ARPU in North America and Africa
(00:18:03) - His take on why the international fintech market is developing as rapidly as it is
(00:22:48) - Understanding use cases for MTN Group’s mobile money products
(00:27:57) - The low market share held by credit card companies in Africa, and the opportunity it represents for MTN Group
(00:29:07) - Regional differences, local competition, and the overall market structure
(00:30:42) - The architects, visionaries, and capital allocators behind MTN Group
(00:34:33) - What structural separation means for a business like MTN Group
(00:36:31) - Measuring the size and scale of the business
(00:38:53) - Investing in emerging markets
(00:42:59) - The importance of location in a mobile fintech company listing
(00:45:09) - Risks and challenges facing MTN Group
(00:49:53) - How African mobile and fintech markets fared during COVID
(00:51:23) - Framing the business’ current and future picture of profitability
(00:56:23) - Lessons learned in studying the story of MTN Group

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