In short
The rise and fall of General Electric under Jack Welch—how GE became a “money-making machine” through ruthless restructuring and financialization (GE Capital), and how that model later contributed to GE’s crisis under successor Jeffrey Immelt.
Guest backgrounds
Robert Smith and Jacob Goldstein host “Business History.” The episode references author William D. Cohen (Power Failure) and includes historical/business commentary rather than interviews.
Key claims
GE’s conglomerate strategy (“own the whole path of the electron”) created diversification and steady earnings. Welch’s “Neutron Jack” approach aimed to remove people while keeping the corporate machine intact, while GE Capital enabled consistent earnings via borrowing low and lending high. Immelt’s tenure exposed the fragility of GE Capital’s short-term funding and maturity mismatch, especially after 9/11 and the 2008 financial crisis.
Notable examples
“Boca Massacre” firings; eliminating ~100,000 jobs; GE Capital’s growth and reliance on commercial paper (~$127B); 9/11 impacts across engines/insurance/network; Bill Gross criticizing GE bonds; GE missing earnings in 2008; Welch publicly attacking Immelt on CNBC.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Rise of General Electric
3:05 to 5:29
Explore the extraordinary journey of GE from inception to dominance.
“There has never been a company before in human history like GE.”
Jack Welch: The CEO Legend
5:30 to 7:49
Understand the impact Jack Welch had on GE and his leadership style.
“He really epitomized business in the 1980s and 1990s.”
The Creation of GE's Business Model
7:50 to 10:00
Learn about GE's unique business model and its market strategy.
“Morgan really saw that electricity was going to be huge, obviously.”
Jack Welch's Journey to CEO
10:01 to 14:01
Follow Jack Welch's ascent through GE and key moments in his career.
“Guess which division Welch was hired into.”
The Contrast of Jack Welch and Reginald Jones
14:01 to 16:08
Explore the differences in leadership styles between Jack Welch and Reginald Jones at GE.
“And Forbes called the two chalk and cheese.”
Transformation Under Neutron Jack
18:56 to 28:10
Delve into how Jack Welch transformed GE by focusing on core areas and making tough decisions.
“Jack Welch has taken over General Electric and is about to what?”
The Banking Model of GE Capital
28:10 to 29:14
Learn how GE operated like a bank, providing loans and capital for various ventures.
“Borrowing low and lending high, having that net interest margin.”
Shifting Economic Landscape
29:14 to 30:16
Discover how GE's evolution mirrors the broader financialization of the economy.
“It is really remarkable to think about GE as emblematic of American business, of the American economy, right?”
Jack Welch's Earnings Strategy
30:16 to 31:37
Understand Jack Welch's tactics for beating earnings expectations and their implications.
“We talked about this in the Southwest show, right?”
The Split Between Industries
31:37 to 32:37
Examine the division between GE's industrial roots and its financial sector growth.
“Nobody is looking closely at this point because the economy is growing.”
Show all 22 chapters
Acquisition of NBC and Its Strategic Importance
32:37 to 33:55
Learn about the rationale behind Jack Welch's acquisition of NBC and its significance.
“And buying a TV network never made sense to me.”
The Influence of Six Sigma
33:55 to 35:53
Explore the Six Sigma methodology and its role in GE under Jack Welch.
“It allows him to develop what will become his dear pet, CNBC, the business channel.”
GE's Peak and Legacy
35:53 to 37:45
Understand how GE became the most valuable company in the world during the 90s.
“In the aughts, was that when everybody was talking about Six Sigma?”
Jeff Immelt Takes the Helm
40:27 to 42:00
Learn about Jeff Immelt's transition into CEO and the challenges he faced.
“And finally, Jeffrey Immelt becomes CEO.”
GE's Struggles Post-9/11
42:00 to 44:34
Learn how the events of September 11 impacted GE and investor perceptions.
“Diversification had gotten GE through basically everything that happened in the 20th century.”
GE Capital and Risky Business Practices
44:34 to 47:17
Explore how GE Capital's financial strategies contributed to risks and market concerns.
“And people start to ask some hard questions.”
Bill Gross and the GE Backlash
47:17 to 52:01
Understand Bill Gross's pivotal role in challenging GE's financial integrity.
“If you borrow money for five years and lend it out for five years and you have this interest margin, great.”
Jeff Immelt's Leadership Crisis
52:01 to 55:49
Discover the challenges Jeff Immelt faced as he succeeded Jack Welch at GE.
“Like a key central job of a CEO is helping to choose the successor.”
The Future of Corporate Management
55:49 to 56:01
Reflect on the evolution of corporate management from Jack Welch to modern practices.
“We were talking about this show, this story, yesterday, and our editor, Ryan Dilley, made this point that I thought was really interesting.”
The Evolution of Management in the 20th Century
56:01 to 57:28
Explore how Alfred Sloan's management model shaped corporate leadership and its implications.
“And in that show, I talked about Alfred Sloan coming along in the 20s, 30s, and kind of creating the model of the manager, the manager for the 20th century.”
Jeff Immelt's Controversial Tenure at GE
57:29 to 59:16
Learn about the challenges faced by Jeff Immelt and the implications of corporate excess.
“After he left, the Wall Street Journal published a story about Jeff and his private planes.”
The Breakup of General Electric
59:17 to 59:55
Understand the strategic plan to break up GE and the formation of new companies.
“GE is now GE Aerospace, company number one, GE Healthcare, company number two, and company number three, GE Vernova.”
Transcript
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3:05General Electric. The General. G-E. There has never been a company before in human history like GE. And after you hear this story, you will know why there will never be such a company ever again. GE was the perfect conglomerate. A conglomerate meaning a vast, sprawling company with other companies inside it doing wildly different things. GE started with Thomas Edison and the light bulb. Edison General Electric. was the original name of the company. And then it proceeded to make just about everything else in modern life. Give it to me. Toasters. Sure. Microwave ovens. Yes. Refrigerators. Stoves, washing machines, clock radios, smoke alarms.
3:46I could go on for 45 minutes. But it also made the turbines that made the electricity. You could commute to work on GE trains. You could fly on GE-owned planes with GE engines. In hospitals, GE went inside your body. MRIs, cat scanners. GE invented Silly Putty. No. It did. It's funny, that's the first surprise of this list to me. Silly Putty invented at GE. At one point, GE owned the most popular TV network in America. NBC. NBC, of course. And the two biggest shows in America, Seinfeld and Friends. It ran Universal Studios, owned Gibson Guitars. It was financing McDonald's franchises, and it owned Del Taco.
4:30They should have gone wrong Taco Bell. I would have solved all their problems. They actually did help finance Taco Bell. They did everything. At the turn of the millennium, GE was the most valuable company in the world. And now GE, the conglomerate, does not exist. The products are still there. In fact, we have one in the kitchen of our offices right now, a GE microwave oven. You can still see the round GE logo, but the conglomerate itself has been broken up, and there was one man responsible. to both the rise of the company and the fall. I'm Robert Smith. I'm Jacob Goldstein, and this is Business History, a show about the history of business.
5:10The man who propelled GE into the stratosphere was Jack Welch. He was named CEO of the Century by Fortune magazine, because, of course, he was. The Century! The Century! In 1999, of course. Calling the top, as ever. He was a business legend. He was filled with swagger and charm. He really epitomized business in the 1980s and 1990s. Jack turned GE from a company that made things, real things, into a company that made money. Out of money. A money-making machine. Just kind of like the rest of the American economy at the time, GE became financialized. And like all deals with the devil, and it was a deal with the devil, it works out really well for a while.
5:56And then it'll take your soul. Tell me about Jack. Always my favorite part of the show when we have like four sentences about our lead character. Jack Welsh. One. Tough talking Irish guy from Massachusetts. Okay. Son of a railroad conductor. He had personality. He had passion. He had infinite self-confidence. And in 1981, he became the ninth CEO of General Electric. I picture that hallway in wherever their headquarters is with nine pictures, them hanging the Jack Welsh one. Schenectady? Wasn't Schenectady. Then it was in Fairfield, Connecticut. Then it was in Boston. But being CEO of GE has to be the most impossible job in the history of business.
6:40Because when Jack becomes CEO, GE now has hundreds of thousands of products, the ones we mentioned, but also little switches, parts of engines, 42 different business units. 29 levels of management. It's 29. 29. You had to work your way up from the factory floor to CEO. It took 28 jumps. That doesn't seem like an insane amount to me. No one in the company understands how everything works. And no one ever did, except for maybe the founder of the company. Thomas Edison. Thomas Edison. I mean, it was sort of wasn't quite General Electric yet, right? As we talked about in the Edison show, Thomas Edison founded Edison General Electric.
7:20But then it was J.P. Morgan who swooped in and basically against Edison's wishes, merged Edison General Electric with its rivals to create GE. And Edison just sort of walked away in a huff and like said, oh, I'm just going to reinvent iron mining now. I didn't care about Edison General Electric anyway. Yeah. And GE, of course, loves to talk about its founder as Thomas Edison. But there's very little Edison DNA in the company because the company is this creature of J.P. Morgan. Morgan really saw that electricity was going to be huge, obviously. But it also required so much money to build grids and turbines and electricity that if you could become the biggest company, there was this huge barrier to entry.
8:07No one could challenge you and say like, oh, I'm going to build my own grid at this point. There is something of a natural monopoly, right? Power delivery is regulated as a natural monopoly because it doesn't make sense for two companies to build parallel sets of wires to people's houses. So you might as well win if you can. You should be first. And Morgan pushed the new company to buy every small electrical startup they could. The idea from the beginning of GE was to own the whole path of the electron. They called it the benign cycle of power. Nothing sounds less benign than the benign cycle of power.
8:42GE would generate the electricity, get it to people's homes, and then sell them the appliances that would make them want more electricity. A fridge. A fridge takes a lot of electricity. Everybody's already got light bulbs. We want to sell more electricity. Sell them a fridge. If you can sell a million fridges, then the power companies have to buy hundreds more turbines, which cost millions and millions of dollars. It was genius. And also, you are the power company, and so you're selling more power, right? And what G understood very early is one of these foundational ideas in modern business that, you know, great fortunes aren't made by selling one thing.
9:18You own the system around the thing. You don't go into the market. You are the market. In the year 1900, a lawyer for the company said, why don't you give it to me? The purpose of the General Electric Company is to absorb as many companies as possible under the law. And in 1900, the law let you get away with a lot of absorbing. It was pretty loose. It was pretty loose. By 1960, they had a quarter of a million employees at GE, and then they added one more. The most important person they would ever hire, Jack Welch, our hero and villain of this story. 250 ,000 and first employee of General Electric.
9:54And I should say here, a lot of the stories in the podcast today come from a great book about GE called Power Failure. Get it? Power Failure by William D. Cohen. Guess which division Welch was hired into. One word. A light bulbs. Oh, that's two words. I don't know. What? Plastics. Oh, plastics. Just like The Graduate. Just like The Graduate, which would come a decade later. Yeah. He was hired into the plastics division in Pittsfield, Massachusetts, backwater of the company. Why do you think GE owned plastics? How did this fit in the benign cycle of power? I don't know. What is it? At the beginning, they needed plastic to cover wires.
10:32It was like an insulator. Yeah. We got the conductor. We need the insulator. Why buy it from someone else? We should have a plastics division. Jack Welch was smart from the very beginning. He had a PhD in chemical engineering from state schools. But I'm going to argue here that the real skill of Jack Welch was that he was a golfer, an extraordinary golfer. This is corporate America. 1960 corporate America, not a trivial skill. And weirdly, he was trained to do this, to be a CEO. His father, who was the railway conductor, at 10, he teaches Jack Welch how to play golf. Jack Welch becomes a caddy.
11:15And his father says, this is the way you're going to escape your working class roots and meet successful businessmen on the golf course. And he was not wrong. This is a story about class in America. If you read the story of GE, all these big decisions happen on the golf course. And here's just one example. When Jack Welch was gunning to be CEO, you know, in the early 1980s, he went golfing with one of the biggest shareholders of GE, someone who was on the board of GE, who was his golf partner. And then Jack Welch hits a hole in one. No, not true. Cypress Point. Not true. First point, absolutely true.
11:51Not apocryphal? That sounds so apocryphal. It is a legend. The chosen one. Absolutely. He was the one that should be. You're right. You get a hole in one, you automatically become CEO of GE. Sure, for good reason. It's like pulling the sword out of the stone. So Jack gets hired in plastics in 1960, does not spend a lot of time in the lab. He starts the 29-step climb up the management ladder. And, you know, maybe it was his charm or maybe it's the golf. But it seemed like nothing bad ever stuck to Jack Welch. In the plastics division, he was setting up a new factory at one time. He's in the office across the street from it.
12:28They're actually building it, making polyphenolene oxide. Somehow a spark ignites it. The factory blows up, blows the roof off the factory. No one was injured or killed. But Jack Welch gets called to corporate headquarters, has to answer for the factory. He's just blown up. This is probably the first time they're like, we have a plastics division. And this kid blew it up. He charms him. He charms him. He explains the chemical processes behind it and why it's difficult and all of that. And they let him go. Let's go shoot a quick nine, boys. They end up promoting him. And it was around this time where he got the nickname Teflon Jack because nothing sticks to him.
13:08Teflon's a DuPont product, right? You'd think they'd call it polyethylene oxide jack. Nope. Teflon. Maybe they wanted to take it over. So he moves from plastics to all chemicals, synthetic diamonds, metallurgy. He becomes a group executive over medical systems, appliance components. And then he makes the big leap to consumer products. That's the glory. Microwaves and East Coast programming. Absolutely. 20 years after he joins the companies and they're running for the CEO. And it's 1980. It's this changing of the guard in corporate America. The eighth CEO in that hallway of pictures was Reginald Jones.
13:50He was a quiet, modest man, lived in a small house, almost a regal. You know, I'm sure wore a three-piece suit. And then here comes Jack. Like, he's alpha male, bravado. And Forbes called the two chalk and cheese. Is that a British-ism? I don't know. I don't know. Chalk and cheese. Reginald Jones is the chalk. Reginald is chalk, yeah, and Jack is definitely the cheese. Yeah, because he's like big and cheesy and oozes charm. And then Reginald is brittle and white, something like that. They're both white. Yeah. So it is amazing how Jack got the job. Reginald Jones did this whole formal process, took years, you know, to promote certain people, put them in the running and then did these long interviews and everything.
14:36And he goes to the division heads and he's like, well, you know, if I should get killed in an airplane crash, who should take over the company right this moment? And every division head said, it should be me. It should be me, Reginald. I'm the man. He's like, okay. Who should be your number two? If we both die, who should take over the company? And most all of them say, well, Jack Welch. Oh, that's very good. Right, right? That's very good. People loved him. And so it became obvious, you know, he had the magic. He had the hole in one. He was pals with everybody. And he becomes CEO in 1981. He's in his 40s.
15:11He's full of energy. And he says, things are going to change around here at GE. I don't want to run some lumbering, industrial giant, boring, consistent stock, bureaucratic nightmare. He thinks GE should be confident. GE should throw elbows, push its way through the competition, be in the marketplace. GE, Jack Dreams, should be more like me. Robert Smith? No, Jack Welch. Jack Welch, definitely a man who referred to himself in the third person. How he changed the company and brought the cheese in a minute.
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18:47Ad's over. Or if you joined Pushkin Plus and didn't have to listen to an ad, there is no ad that is over. And we're going back to the show. Jack Welch has taken over General Electric and is about to what? What's going to happen? Well, the first thing you have to do to transform a company is you need a napkin. There's one thing we've learned on business history. If you have a big idea in the history of business, you have to write on a cocktail napkin. And OK, in Jack's telling, this is how it happened. He's out with his wife at a restaurant in New Canaan, Connecticut, has his cocktail napkin, and he draws three circles, barely overlapping circles.
19:25And he says GE should just focus on three things, three big things, my three circles. And they are the core Edison businesses, large appliances, lighting turbines, high technology. That's the medical equipment, the aerospace and services, engineering, maintenance, financing. And that may sound a little bit boring, but the repair services for GE was a huge moneymaker for them. They would sometimes even sell turbines at a loss, knowing that for the next 30 years they could repair those turbines and sell them parts and make a ton of money. The turbine is like a giant razor and the services are 30 years of blades.
20:09Exactly right. Only for hundreds of millions of dollars. Yes, yes, yes, yes. Jack also said, this was not on the napkin, that GE should be the number one or number two player in every business they were in. It shouldn't just be you're in everything. You need to be a winner or a second place person in each industry. And if a division was not, number one or number two, GE should sell the companies and get out of the way. And Teflon Jack at this point gets a new nickname, Neutron Jack. Neutron Jack. Do you remember the neutron bomb? This was a huge 80s thing. Yeah, it's the bomb that kills people but leaves buildings standing.
20:50Yeah, it sends massive waves of radiation. Everyone dies. But then you can just rebuild society easier because you have the buildings. So the play was Jack was going to go out and fire all the people, but keep the company intact. And the timing was good for this sort of move, because this is like Ronald Reagan's America. And this is when we start to see shareholder activism. Right. Now, in the 30s, 40s and 50s, there was a little bit more of a sense that a company is run for the community and the stakeholders. Right. You had your unions and your and the town you were in. And and yeah, the people running the company.
21:34Right. Everyone benefited. But the actual investors, the shareholders were like, wait, why am I number four in this list of things you care about? You should run this company for the maximum profits possible. And so as Jack is doing this, a lot of companies are thinking of doing this. They're shedding divisions. They're renegotiating labor contracts. They're moving overseas. And this is also the era when you have the birth of what is now called private equity, right? At the time, they called them corporate raiders. at the time they said they did leverage buyouts, where they would do a version in a way of what he's doing, of what Jack Welch is doing, but with debt, right?
22:12They'd borrow a bunch of money. They'd buy some big old line industrial company, and then they'd fire a lot of people and increase the profits. So in a way, Jack is doing that, but without having to buy the company. Yeah, because he owns almost every company in America. Right, right. So he gets rid of small appliances. You know who can make them cheaper? The Japanese. Ah, the Japanese. It's the 80s. You're worried about the Japanese. So no more GE clock radios or toasters, although they would sell the brand too, so people could put the little round GE logo on it. Air conditioning, gone. Mining, what broke Edison's heart.
22:46Mining, abandoned. At a meeting in Boca Raton, Jack fires four division CEOs all at once, all in the same meeting. Like Game of Thrones meets Succession. They called it the Boca Massacre. He closed factories, including factories that he had worked at. He apparently devastated Pittsfield, Massachusetts, which is where he got his start. He was pretty brutal. Jack also apparently, and he said this, he did not like fat people, people who were overweight. There's a story. He was visiting one of the small appliance factories somewhere, and he's hassling the plant manager about being fat. At one point, I guess, when Jack was coming to tour, people were like, hide everyone who's overweight.
23:31Oh, my God. Do not let him see them. Only skinny people on the line. But the plant manager had a big belly, and Jack is giving him a hard time. And so he calls for a GE digital scale to be brought out. They made GE digital scales there. And Jack himself stands on the scale, gets on, gets off, gets on. It's a different number. Gets off. He gets on. It's a different number again. And he just goes ballistic, both at the overweight plant manager and also the digital scales don't work. And so Jack yells what will become, apparently, one of his favorite catchphrases. Why don't you give this to me, Jacob?
24:12Jack says, what the fuck do I pay you for? Love it. What the fuck do I pay you for? Charming. In the 1980s, Jack Welch eliminated 100 ,000 jobs, a fourth of the company. It was brutal. But for all... Silly Putty? Well, you haven't mentioned Silly Putty. I've been waiting. For Silly Putty. I don't know what happened. I mean, at some point, I think they invented it. I'm not even sure if they marketed it, if they sold it to someone else. You're like... I've been waiting for one thing in the last five minutes. What happened to the Silly Putty business? The 30 ,000 employees of Silly Putty IG were like, you're gone.
24:45Who's going to put the little eggs into the little machine outside the grocery store? Of course, the stock price went up after all of this. Yeah. And for all the turmoil, the one place you would not have noticed it is in the financial documents of GE, the annual report, because the company's earnings looked steady, slow. Every year, every quarter, GE quietly and was predictably profitable. And this was by design. This was sort of the whole point. We talked about the original reason for a conglomerate, which is barrier to entry. But over the last half century of GE, they figured out that the real power of a conglomerate was diversification.
25:31If one part of the company was not doing well, maybe people aren't buying as many railroad engines. You could perhaps sell more aircraft engines and make up for it. It's like a mutual fund. It's like an index fund in one company. And it was classically sort of before it was easy to invest in, you know, an index fund of industrial companies. You could just invest in GE. Right. They did everything. It's an index fund in one stock. And Jack knew this. And so at the end of the year, he would start to pressure people. He'd be like, yeah, we had a bad year in power. I need you in medical systems to show me more money.
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26:09Apparently, from Thanksgiving on, like people, managers of the company worked furiously to try and either generate profits or bring forward profits or move losses. Like that contract that's probably going to be signed in January. You do whatever you can to get it signed in December. There are stories of people working on New Year's Eve to try and get the money. And this was the strength of GE. And this is what, frankly, investors wanted to see because a lot of the investors are, you know, retirees who want the dividend or, you know, big corporate pension funds. They just want GE to reliably make money.
26:46And by the way, this is the whole point for investors of GE. You were not investing in GE for a moonshot where you're going to 10x your investment. You invested in GE so you get your 5-10 % every single year. So Jack is doing this between the divisions. But as he is liquidating certain divisions, moving things around, it becomes a little bit more difficult. But he has a secret weapon. It is a financial services part of GE. Initially, Jack called it the popcorn stand. There's always money in the popcorn stand? There was money in the popcorn stand. It became known to the world as GE Capital. So GE Capital started in the 1930s as a financing arm that gave people loans to buy GE products.
27:31Like we talked about in the GM show with General Motors Acceptance Corporation, GMAC. It's basically you give them the loan so they can buy your product without having to go to the bank. Yeah, it's great. And it helps move product. But that's only the beginning of what you can do with finance. And Jack realized early on that GE could borrow massive amounts of money from Wall Street because it was GE. AAA rating. As trusted as the U.S. government. Anyone is going to lend money to GE. And then it could lend out that money again at higher interest rates, not just to its customers, but to anyone who needed the money.
28:10Sounds like a bank. Sounds like a bank. Borrowing low and lending high, having that net interest margin. That is the fundamental business model of a bank. And people would flock to GE for these loans. Leverage buyout people who wanted to, like, take over companies could get loans from GE. franchises, real estate. It was just an easy way to get money. And you're dealing with GE, so there weren't as many regulations if you had to go to a bank. It's the kind of regulatory arbitrage. They're doing what a bank does, but they're not regulated as strictly as a bank. In his book, Power Failure, Bill Cohen quotes Jack as saying about GE capital.
28:49Why don't you give me your best Jack Welch? I thought it was easier than bending metal. Fooling with money, you get bright people, find an edge. It was easier to make money. It was a home run. And it became the fastest growing part of GE, as it does because it's so easy. You didn't have to have a factory. You didn't have to blow up anything. So this is striking to me, right? So what are we, like 80s getting into the 90s here? This is when this is happening? Yeah. It is really remarkable to think about GE as emblematic of American business, of the American economy, right? This company that rose with the industrialization and innovation in the 1800s and became this kind of boring corporate behemoth in the mid-20th century.
29:34And now what's happening in the American economy? Go, go, go. Go, go, go. And a shift from being an industrial economy, being an economy that sells things like jet engines, to finance, right? The great financialization of the late 20th century. It's happening at GE. It's perfect. And this money-making machine allows them to do things they couldn't do before. So, of course, they built aircraft engines. But they think, well, we have all this money. We can borrow at such low rates. Why don't we buy the whole plane, put GE engines on them, and then lease those planes to the airlines? Because presumably, GE can borrow money more cheaply to buy a plane than an airline can.
30:16Do not lend money to an airline. Right. They are going to go bankrupt. This is the 90s. We talked about this in the Southwest show, right? They're all going to go bankrupt. Don't lend them money. But GE, they're not going anywhere. So this is another arbitrage, basically. Yeah. And of course, GE could then use depreciation on the planes to offset their tax bill. Everybody loves depreciation come tax time. Yeah. So GE Capital also had this added benefit for Jack Welch himself. So he always prided himself on being able to go to analysts and say, oh, here's what the company is going to make, the expectations, and then beat those expectations.
30:53He just loved to do it. He loved to be like, oh, you know, I'm going to meet 5 % earnings growth and then hit 10%. And this is still in financial news, in just bread and butter commodity day-to-day financial news. Earnings reports of public companies are maybe the classic financial news story. And there is always the question, did they beat? Did they beat expectations? And there is this whole backstory of the CEOs of the companies kind of massaging the expectations, massaging earnings. And G was so big and so good at it, there weren't even questions. This just happened every quarter. But if they're always beating expectations, something weird is going on.
31:34The problem then is with the expectations, right? In a well-structured world, it would be random whether they beat or miss expectations. Look, it is a game. Nobody is looking closely at this point because the economy is growing. GE is growing. So now we're in the 90s. This is the go-go 90s. Yeah, absolutely. And whenever Jack needed a little extra money, he had GE Capital because GE Capital, which is growing and growing in the company, owns all these very liquid assets, loans and investments. And so Jack could say to them, I need an extra billion dollars in profit. And they could do it overnight.
32:12There's always money in the popcorn stand. So now you had the split in the company, old metal bending, expensive, rusting industrial products and shiny new financial manipulation. And the part of the company that nobody really understood, that ends up taking over the company. Financialization, baby. It's worth mentioning at this point a couple of other things that cemented Jack's reputation as the greatest CEO of the century. Trademark. One was he bought the TV network NBC. And buying a TV network never made sense to me. It doesn't seem like it goes on his three napkin circles of success. I think he had an arrow to a second napkin that said NBC.
33:02But I read about his reasoning, and it does actually make sense. He was worried about competition from the Japanese. 1980s? Yeah. This is a 1980s movie. Yeah, because they were competing in small appliances and TV sets and all of this. And he thinks there is something that foreign companies are not allowed to own by law, and that is TV networks. So he thinks, well, if I have a TV network, that's kind of my moat. That's the one thing the Japanese cannot take over. Clever. I mean, I guess it is interesting to think about the big Japanese conglomerates, right, like Mitsubishi and Mitsui as a kind of counterpart to GE, right?
33:43Presumably, he's thinking of them as his rivals. They're big and innovative at this time. And they're trying to be GE. What can I do that they can't do? Yeah. So he has NBC. It allows him to develop what will become his dear pet, CNBC, the business channel. He loved to show up on CNBC and just be Jack. Yeah. In fact, he just, even after he left as CEO, he was on it dozens of times. Ladies and gentlemen, Jack. So he had his own business channel. And we were talking about this. There is a strange thing. After Jack Welch left, a show came on NBC called 30 Rock. A show called 30 Rock. Yes, I know.
34:28I know of the show called 30 Rock. And it was a parody of GE itself. And one of the lead characters played by Alec Baldwin was named Jack Donaghy, who was the head of East Coast Television and microwave programming. Beautiful writing. So the idea is you have this GE executive microwave person who comes in to run a TV network. Hilarity ensues. Comedy ensues, yeah. And then there were a few facts about the Alec Baldwin character. He grew up outside of Boston in a suburb called Sad Chester. Genius. So he had the working class roots, and he started in the GE Poisons division. Very funny. In the very first show, Jack Donahue talks about how he invented the Trivection Oven.
35:19The third heat. The third heat, which was heat, convection, and microwaves. And the punchline? This was an actual product that GE made. The Trivection Oven was a GE product. They just took it right from the catalog and... Ripped from the headlines. Okay. Enough 30 Rock. The other thing that Jack Welch, the real man, started was something called Six Sigma, which sounds like it's a comedy joke, but is an actual thing. People were obsessed with Six Sigma in their aughts, right? In the aughts, was that when everybody was talking about Six Sigma? Should I show you my Six Sigma tattoo? You have like a bell curve.
36:03So Six Sigma is a statistical measure of how many defects are in a product. You take a normal distribution, one sigma is one standard deviation, all the way out to six standard deviations, six sigma. It boils down to if you make a million products, you can have defects in 3.4 of them. Tiny, tiny fraction. It's just, you know, manufacturing excellence. If this show were going by six sigma principles. God forbid. The length of every show would vary by one one hundredth of a second. Look slightly faster. And then massage the earnings. So Six Sigma... We need expectations. Six Sigma did help the company.
36:47They did improve their operating margins. But it was more of a brand for Jack. Everyone had to go through Six Sigma training. He took the best people from every division to go to Six Sigma school, you know, up in Crotonville. And, you know, a lot of people at the time referred to it as management mumbo jumbo. Did people really say mumbo jumbo? I feel like no one actually says that. No one ever talked about seven sigma. Impossible. But look, it worked. It saved some money for the company. They increased operating margins, whatever, whatever, whatever. But it seemed to me it was more like a PR move for Jack.
37:22So when people said to him, how do you keep beating expectations with your earnings? He could be like, sir, six. Have you counted my sigmas, young man? So many sigmas. Try three vections. Three heats and six sigma. It's 18. The product of my heats and my sigmas is 18, sir. It is easy to mock and to nitpick at this point. But in the mid-1990s, GE becomes the most valuable company in the world. In the year 2000, it reached its peak, just as Jack was about to turn 65 and retire. It was a perfect CEO run. He increased GE's earnings eightfold over the 20 years. Stock increased by a factor of 40, 40X for an industrial company, right, right, right?
38:08And then Welch picks his own successor, Jeffrey Immelt, the best salesman in the company. And he hands the best salesman in the company, the best company in the world. What could go wrong? Whatever evil was hiding in GE, and there was a lot of it, was about to be the problem for the next guy. in a minute. Gonna have an ad break. Unless you've signed up for Pushkin Plus. And if you don't want to hear the ads, go right now to pushkin.fm slash plus.
38:48Jack Welch:When it comes to advancing your education, you have more options than you think. At Rasmussen University, we find ways to remove barriers, not build them. Like a new laptop if you're eligible and enroll in select online or on-campus programs. That means flexible and engaging online courses and resources, tuition savings options if you qualify, exceptional student support, and much more. Online nationally or check out their 20 campuses across six states. Start when you're ready and get the support you need. Visit rasmussen.edu. Picture this. You're on the beach with the whole family. The sun is shining, the water is warm, and your kids are finally getting along, this is when it hits you, that Myrtle moment.
39:31It's the second everything clicks. When you realize Myrtle Beach is more than a getaway, it's right where you belong. Don't just daydream about it. Find your own Myrtle moment at visitmyrtlebeach.com. Do you ever feel like you're drinking from a firehouse? PayCore's intelligent HR solution empowers leaders to turn down the pressure. Their unified platform includes payroll, talent management, compliance software, and a lot more, connecting you to the people, data, and expertise you need to drive long-term business results. Visit paycore.com slash leaders and go from workflow to workflow. That's paycore.com slash leaders.
40:26We're back from the break. You know who's not back? Jack Welch. He's off enjoying his retirement. And finally, Jeffrey Immelt becomes CEO. Jack leaves on a Friday. Jeff starts on the Monday. There's a pep rally, an actual engineered pep rally for Jeff Immelt. Yay, you're our next Jack. And it's broadcast to all the different offices. Has a great time. Jeff Immelt had been at GE for decades. Like Jack, he worked his way up through the various divisions. But unlike Jack, he is not an engineer, a nuts and bolts guy. Jeff is an Ivy Leaguer. He can golf, but mostly he was the captain of the Dartmouth football team, Harvard MBA.
41:10He's a glad hander, back slapper. Everyone likes Jeff Immelt, best salesman in the company. Later, Jeff would say that he had only one good day in his job. That first day, Monday, September 10th, 2001. Oof. I know. The next morning, two planes hit the World Trade Center, and the financial repercussions, you may remember, were massive. They were immediate. So GE, as we've talked about, was in the aircraft business. GE was also in the insurance business, had insurance policies that were involved in that day. And as Jeff later put it, why don't you read this quote? On my second day, a plane I lease, running on engines I built, crashed into a building I insure, and it was covered by a network I own.
42:01Diversification had gotten GE through basically everything that happened in the 20th century. But in this case, September 11th was so big, it hit at all parts of the company at once. And the biggest problem for GE wasn't necessarily that they took a hit. A lot of companies did. But it was that GE investors were surprised by the ways in which September 11th hit the company. Jeff Immelt remembers getting a phone call from one of his largest investors who said, We're in the reinsurance business? I had no idea we were in the reinsurance business. I feel like that's on the investor. Like, it's not like GE was hiding that.
42:44No, I'm sure it was in the annual report on page 87 or something like that. All of a sudden, though, people started to ask questions. What else is in this company? And diversity becomes a weakness at this point. And investors stop saying, wow, GE does everything. And they start saying, wait, what exactly does GE do? And how are we going to get out of this? When the markets opened, it was a few days later. A few days later, yeah. GE's stock was hit especially hard, 25 % down, both for the business impact and also because people just needed liquidity. They were selling the most basic stuff they had, which was GE.
43:23And this might have been the chance for Jeff Immelt, it's his first week, to really reset the company. And everyone was expecting this. They were expecting him to say, well, we're going to have to make some tough decisions, maybe not give dividends. Maybe we won't meet earnings. Maybe we'll reform the way the company does business. Instead, Jeff Immelt decides he wants to be like his predecessor, like Jack Welch. He wants to show profits. And even though Jet Engines and NBC had lost money that year in 2001, Immelt promised a 10 % boost in earnings. Jack level. and he met his goal. Like, it's a miracle.
44:07And GE met their expectations by leaning even heavier on GE Capital and its financial deals. But something had changed about people's perception of GE at this point. And maybe it's that Jack Welch has left. Maybe it's that we're no longer in the go-go 90s. Or maybe it's the mood of the country. This is the age where we're starting to get into Enron and Tyco accounting scandals. And people start to ask some hard questions. Like, how exactly are you exceeding expectations every quarter, every year? At this point, GE is getting more than 40 % of its profits from GE Capital, from its financial arm.
44:5040 % of its profits. It was a bank we've talked about, but more than that, it was around the seventh largest bank in the U.S., If you look at their assets, but not regulated like a bank, it's a bank dressed up in a factory costume and it's borrowing money at rates usually given to large, steady industrial companies and then funnels that money to the Wall Street guys. And then someone says something. They hold an investor meeting and they notice that a really big company is not there. PIMCO, which was the largest bond company at the time. They're like bond investors. It's basically a bond investment company.
45:33They buy bonds. Yeah, and the guy who runs it is Bill Gross, known as the Bond King. And he announces that not only is he not going to show up to this meeting, but he is going to unload a billion dollars worth of GE bonds, money that he had lent to GE. He's like, I don't want to be in the GE business anymore. And if you know Bill Gross, you'll know that he did not do this quietly in a memo, in a polite way. Bill Gross goes to war with the company. He publishes this scathing article. He points out that not only is GE a bank company borrowing a ton of money, but it's running on commercial paper.
46:14Huh. So commercial paper is a certain kind of loan. It's basically a short-term loan in the market, sometimes for just months. Never longer than months, right? The longest commercial paper loan is something like nine months or something. Yeah. So usually companies use this for short-term needs to meet payroll or they're trying to build something new, right? But Bill Gross pointed out the GE had borrowed$127 billion worth of short-term loans. I'm going to say it again. $127 billion worth of short-term loans. Yeah. that, of course, like their plan was they would roll those loans over, they would get money, they would pay them off, get new loans to pay those loans.
46:58Like, that's the plan. But what if, Bill Gross says, the market says, no, no, thank you? Well, I mean, let's talk about that for a minute more, right? Because it seems central to risk, I think, in a way that's underappreciated. So they're doing this other bank-like thing here. They're not just borrowing at a low interest rate. and lending at a higher interest rate. If you borrow money for five years and lend it out for five years and you have this interest margin, great. That is relatively safe. If the people you're lending to don't go pay you back, that's maybe trouble. But this borrowing short-term and lending long-term, that is the fundamental reason why banks are so risky.
47:39You know, we put our money in the checking account in a basic model of a bank. We can take it out tomorrow. The bank turns around and lends it to people for 30 years to buy a house. And if everybody all of a sudden decides to take their money out of the bank, the bank is not going to have their money, even if the bank is healthy. And this is why banks are so highly regulated, because they're a fundamentally dangerous business, not because they're borrowing and lending, but because of this, they call it maturity transformation, this maturity mismatch of borrowing short and lending long. And I suppose this is what we're walking up to.
48:12This ends up being the core problem in the 2008 financial crisis. I mean, we hear about housing and the housing bubble. That's like the surface of it. But the underneath part of it is these companies that are not banks doing this maturity transformation that is wildly dangerous and that is going to blow up the economy. It becomes, I don't want to say a full bank run or even a slow motion bank run, but definitely Bill Gross is first in line to take his money out of the company. And he starts to question the very honesty of GE, asking, well, how do they get these consistent earnings? He called it a conglomerate financed by a money machine, which was accurate.
48:52And inside GE, executives start turning on each other. There's yelling in meetings. People start to leak bad news about the new CEO, Jeff Immelt, that he doesn't listen. He takes nobody's advice. He's acting like the captain of the football team. Not a friendly golf buddy. They say he's afraid of Wall Street, that he basically will write the press release first and then backwards engineer how he gets things into the press release. Jeff responds by changing the company's marketing. I know, I know, I know. He decides it is a good time to change the slogan. You remember the slogan of GE? We bring good things to life.
49:32We bring good things to life. It is burned in my brain because it was their slogan for decades and decades. And they go to their advertising firm and say, we want to change the slogan. And, you know, advertising firms love this moment to make money. But even the advertising firm is like, dude, this is one of the most famous slogans in the world. It's up there with Coke, the real thing. Gee, we bring good things to life. You don't want to do this. And Jeff's like, we want to do it. And they come up with their new slogan, imagination at work. which is fine, whatever. But people hate it, especially in an era when people are starting to question your accounting.
50:10You don't want to like lean on the imagination part. Why are you imagining those earnings, Immelt? Okay, we might as well get to the lowest point. We could go on all day. Housing bubble starts to burst in 2006. G Capital is, of course, up to its ears in real estate of various sorts. In 2008, Jeff Immelt tells an investor call, It's going to be okay. 10 % growth is in the bag. In the bag. In the bag. Just like always, 10%. Just like Jack used to do. But remember, GE Capital can't come to the rescue this time. They're having trouble unloading the investments that they have. They are in trouble. They're bleeding money.
50:53And less than a month after he says it was in the bag, GE announces that they will miss their numbers. No. Inconceivable. GE does not miss its numbers. The stock plunges 13%. And this is the saddest part of this very sad story, Jacob. It's not sadder than 10 ,000 people getting fired? This one made me sad. Okay, fair enough. The great Jack Welch goes on CNBC that day. Remember, the network that's owned by GE. Jack Welch comes out of retirement, sits down in the chair, turns to the anchor, and he rips into his successor, into Jeff Immelt. He basically is addressing Jeff through the camera, and he says, Here's the screw-up.
51:41Meaner! Here's the screw-up. You made a promise that you'd deliver this, and you missed three weeks later. Jeff has a credibility issue. He's getting his ass kicked. I'd get a gun out and shoot him if he doesn't make what he promised now. Just deliver the earnings. What a jerk. What a jerk. Also, he picked Immelt. Like a key central job of a CEO is helping to choose the successor. And Jack starts saying, it was my worst mistake I made. I picked a loser. Jeff calls his former boss, calls Jack and says, you are dead to me. Sure. And then, can you take another blow? It's like a horror movie in here.
52:23Give it to me. I don't feel sorry for Jeff Immelt. I'll be honest with you. All right. The commercial paper market starts to freeze up. All those billions in loans that GE took out, they start to hear that, like, they can't really roll them over. You know, people give them money for one night, one day. But no one knows if GE is going to be around in 90 days. This is the financial crisis. This is the same thing that's happening to Bear Stearns. It's happening to Lehman Brothers. It got bad. At one point, Immelt tells the Treasury Secretary in secret that they might need a bankruptcy plan. Again, if you're a big industrial company and you go bankrupt, that is extremely bad.
53:02If you're a bank and you go bankrupt, it is much worse because you are tied through these credit and debt relationships to everybody in the economy. Somebody bought that$127 billion in commercial paper. And the market doesn't know who owns GE paper. If GE were to declare bankruptcy, it would be absolute panic. It would be the worst. The U.S. government knows this about banks in general. And so they're in the process of coming up with these facilities to help bail out the banks. But remember, in a cruel twist, GE never wanted to be called a bank. There's not bank in the name. This was their trick.
53:43Well, lots of companies were doing this around this time. There were lots of non-banks that had become, actually another PIMCO guy called them shadow banks. He described this phenomenon that had arisen, which was all these companies that were not banks, that were not regulated like banks, had become banks. And now there was a shadow run on the shadow banks. Yeah, and GE and these other companies were like, well, remember when we said we weren't a bank? and it occurred to them that every other bank in the country now had a federal guarantee, essentially, on their loans, could borrow all this money, and GE did not.
54:19No one would ever lend money to GE when you could lend it to a bank backed by the U.S. government. So they groveled. They groveled. They pulled politicians into this. Eventually, eventually GE gets covered by a federal loan guarantee for some of these things. And GE ends up being one of the largest users of this facility, just sucking in money, trying to keep things going. Jeff Immel, to his credit, tries a bunch of things to revive the company. He promises that he's going to reduce the size of GE Capital. He tries to make some industrial acquisitions to try and get that, you know, metal bending mojo back to return the company to former glory.
54:59But nothing seems to work. At one point, Jeff Immel clearly is tired of trying to be Jack. And he blows his top and he tells a bunch of analysts, you want to give this a read? In the 1990s, anyone could have run GE. His dog could have run GE. A German shepherd could have run GE. It wasn't Jack Weld, he's saying. It was the 90s doing the lifting. And, I mean, he had a great point. The great debate in business circles is whether Immelt ever stood a chance. If he were a better CEO, better golfer, could he have rescued the company? You know, could he have made some changes here and there? I firmly believe that Jack Welch planted a financial time bomb.
55:42He used it to enhance his glory, CEO of the century, and then he left it to the next guy to fix. I blame Jack Welch. You know, it's interesting. We were talking about this show, this story, yesterday, and our editor, Ryan Dilley, made this point that I thought was really interesting. He called back to the show we did about General Motors, about GM. And in that show, I talked about Alfred Sloan coming along in the 20s, 30s, and kind of creating the model of the manager, the manager for the 20th century. Before that, it had been a lot of entrepreneurial cowboys starting up companies in this era of industrialization.
56:20And then things kind of settled down. And Sloan was more boring and into organization. And that became the model for the rest of the 20th century. And you can see Jack Welch as the bookend to that. He's sort of the last of the managers who come in to run a company that was started long before. Who could do it with inspiration and vision and everyone pulling together. Because after that, once you get into the 21st century, we are now back into the cowboy entrepreneur era. You know, the biggest companies now, unlike GE at the turn of the century, are for the most part companies that were started 20 years ago, 40 years ago, 50 years ago, almost entirely by people who are still alive, in many cases by people who are still running them.
57:06So in that way, Welch is the end of an era. Yeah. And you don't see many of these new entrepreneurs who are leading companies playing golf. There's no time. They work around the clock. And then they got to sleep. They got to do their workouts. So the official end of the story, Jeff Immelt pushed out of GE by the board in 2017. And there was one final indignity that Jeff Immelt had to face. After he left, the Wall Street Journal published a story about Jeff and his private planes. Planes, plural. So, of course, as CEO of GE, he flew all around the world constantly on his private plane, his GE jet, specially painted.
57:48as a GE plane. But what no one knew, and the journal revealed, is that there was a second plane, an empty plane owned by GE that followed that first plane anywhere Jeff Immelt went, landed right next to it, and was there just in case something went wrong with the first plane. There was a backup plane flying around the world. I remember when that story came out, and it really landed, if you will. I mean, it was emblematic of the like grotesque corporate excess, but it's so visual. I think it's such a good story because you can see it. And the notion of, sure, you've gotten used to the CEO flying on a private plane.
58:31Okay, we've accepted that. But a second empty plane is a slap in the face. Too much of it. As the nation's recovering from the Great Recession, it was terrible. The new CEO of GE, John Flannery, he announced that from there on out, they would fly commercial. I mean, first class. Yeah. I mean, come on. Maybe buy a second seat. Sure. Just a little room. It was actually on a commercial flight to Salt Lake City when John Flannery typed into his laptop Operation Eisenhower. It was a code name because there was someone sitting next to him. He didn't want them to see. And Operation Eisenhower was the outlines of a plan to break up GE, to get rid of GE capital and then form three separate companies that would take the parts of GE.
59:17And his plan finally happened in 2024. GE is now GE Aerospace, company number one, GE Healthcare, company number two, and company number three, GE Vernova. The other two were very clear. And then you're going to drop Vernova on me? What is Vernova? Nobody knows. Yeah, it's... Surely you know, you know. I mean, what is it? It's the energy stuff. Oh, it's the Edison. It goes back to Edison. And GE Vernova actually is doing remarkably well. It's had this huge stock increase. Everyone's talking about it. It's the next GE, but smaller. For now. Today's show was produced by Gabriel Hunter Chang and engineered by Sarah Bruguer.
1:00:03Our video editor is Matt Nielsen. Yes, we have videos on YouTube. Our showrunner and editor is Ryan Dilley. I'm Jacob Goldstein. I'm Robert Smith. Thanks for listening.
1:00:16Jack Welch:When it comes to advancing your education, you have more options than you think. At Rasmussen University, we find ways to remove barriers, not build them. Like a new laptop if you're eligible and enroll in select online or on-campus programs. That means flexible and engaging online courses and resources, tuition savings options if you qualify, exceptional student support, and much more. Online nationally or check out their 20 campuses across six states. Start when you're ready and get the support you need. Visit rasmussen.edu. Picture this. You're on the boardwalk with your best friends. The waves are rolling.
1:00:52The band is playing. And doom scrolling feels like a distant memory. This is when it hits you, that Myrtle moment. It's the second everything clicks when you realize Myrtle Beach is more than a getaway. It's right where you belong. Don't just daydream about it. Find your own Myrtle moment at visitmyrtlebeach.com.
1:01:21Do you ever feel like you're drinking from a firehouse? PayCore's intelligent HR solution empowers leaders to turn down the pressure. Their unified platform includes payroll, talent management, compliance software, and a lot more, connecting you to the people, data, and expertise you need to drive long-term business results. Visit PayCore.com slash leaders and go from workflow to workflow. That's PayCore.com slash leaders.
From the publisher
In 1999, Jack Welch was named "Manager of the Century". As CEO of General Electric for 20 years, Welch transformed the conglomerate and made it the biggest company in the world. Nicknamed "Neutron Jack", he closed down big chunks of old GE and set up new ventures... including GE Capital - which operated more like a bank than the wing of a manufacturing giant.
Under the leadership of "Neutron Jack", General Electric was consistently profitable and seemed to be a safe investment... but in fact the company was headed for disaster.
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