Why AI ROI Has Become a CFO Problem, Not a Tech Problem

0:01Mike DePrisco: And as organizations look to move fast, respond to uncertainty with speed and some degree of assurance, as well as protecting the overall health and well-being of the organization, I think you're really going to see CFOs become even more value-add to the business and needed to support organization objectives.

0:25Megan Weese: Welcome back to CFO Weekly, where we're talking with financial leaders about how to build efficiency in their teams, create time for strategy, and ultimately get results. This podcast is brought to you by Personev, the trusted leader in finance and accounting outsourcing for over 30 years. See how Personev's customized solutions can help you streamline your operations with teams that start as small as one. Visit the website at persanev.com to learn more. I'm your host, Megan Weiss. Let's jump right in. Welcome back to CFO Weekly. Today, I'm joined by Mike DiPresco, president and CEO of one of the world's leading organizations dedicated to advancing the management accounting profession.

1:09Megan Weese: Mike brings more than 30 years of executive leadership experience across professional associations, certification, higher education, and global operations. including leadership roles at the Project Management Institute before joining IMA in 2023. At IMA, Mike is helping shape the future of the accounting and finance profession at a time when AI is rapidly transforming how organizations operate and make decisions. In this episode, we'll explore why AI cost and ROI are increasingly becoming CFO problems, not just technology problems, and how finance leaders can evaluate AI investments, manage pricing uncertainty, and tie adoption to measurable business value.

1:53Megan Weese: Welcome to this episode, Mike, and thank you so much for taking the time today to be my guest.

1:59Mike DePrisco: It's great to be here, Megan. Thanks for having me.

2:01Megan Weese: Yeah, I'm excited about this conversation. So to start, can you just kind of walk us through your career journey and maybe how it led you to focus so closely on the evolving role of finance leaders in technology and innovation decisions?

2:17Mike DePrisco: Sure, absolutely. The way I would characterize my 30-plus years of professional experience is one that's been very much focused on professional development-oriented work, education, degree, certification, mentorship, community. I started my career working in higher education. I was a higher education administrator for many, many years, including a college president for seven years and had the opportunity throughout those experiences to really help support individuals, both people in their early career and those later on in their career, find their passion and work toward a goal of earning a degree and a new career.

3:06Mike DePrisco: And back in 2013, I transitioned from higher education and entered the world of nonprofit professional associations. And what really attracted me to the space was that it's very much focused on skill building and ensuring that individuals have just-in-time knowledge, education, certifications to support them in their career growth and development. I started my career in professional associations as a vice president at Project Management Institute, PMI, a global association that supports project managers and worked there for about 10 years in a variety of different capacities. My last role was as chief operating officer after doing a brief stint as interim CEO.

3:55Mike DePrisco: I then found my way to IMA in 2023 as its CEO and president. And I think one of the things that really just attracted me to IMA, again, was its mission, its purpose around helping individuals obtain the knowledge, the education, the connections needed to build the type of career that they wanted to build. And we do that and we enable that through many of our programs, our certifications, our local chapters. Finance and accounting, I'm not a finance professionals by trade. I'm more of a executive leader, but I've certainly have worked with many, many, many CFOs and finance individuals throughout my career and have supported helping that grow and achieve the career aspirations that they have.

4:49Mike DePrisco: So here we are today.

4:51Megan Weese: And I mean, as far as technology goes, I feel like technology and finance and accounting have not always gone hand in hand. Like for years, they were very slow to grip new technology. And now here we are. And I feel like they're at the forefront of technology quite often.

5:11Mike DePrisco: That's an interesting perspective. I think accounting and finance professionals by nature tend to be a little more conservative. And I think they tend to be a little more of a laggard when it comes to adopting new technology, especially cutting edge technology. And you understand where that comes from. They are the stewards of performance. They're accountable for the results of their organization. And they're focused on protecting and preserving the public trust. So I think naturally, I think a tendency to want to make sure that there's a high level of confidence in the new technology that they're going to bring into their organization.

5:56Mike DePrisco: I will tell you, IMA did some interesting research a couple of years ago on AI adoption by finance professionals. And at that point of time, think about how fast AI adoption has moved just in the past two, three years. I mean, it's lightning speed. So two, three years ago, when we did this survey, finance leaders, CFOs, very small number or percentage of leaders told us that they plan to adopt AI. I think it was somewhere in the neighborhood of like 25 to 30 percent of the individuals that we surveyed at that point said they had plans to adopt AI. At the time, they were looking at it, they were studying it, but they were certainly not early adopters.

6:40Mike DePrisco: Fast forward to today, and we just completed a more recent study, a broader study on AI and finance, and we found that 63 % of CFOs and finance leaders tell us that they have deployed AI. So they have gotten on board, I think, over the last few years as AI has become more mainstream. It's embedded in a lot of the things that we do day in and day out. So, yeah, I think the adoption curve, if you will, of finance and accounting leaders as it relates to AI, it's probably not unsurprising, but it's certainly picking up now.

7:18Megan Weese: It feels like it was like debits and credits for thousands of years and then Excel for decades. And now, yeah, it's kind of like a hockey stick when you look at AI. For sure.

7:28Mike DePrisco: And they love their Excel.

7:29Megan Weese: Accounting professionals still love their Excel. Yeah, I don't know if we'll ever be able to give that up. So many organizations are rushing to adopt AI without fully understanding the long-term cost structure. So what is it about AI pricing and ROI evaluation that is uniquely challenging compared to other technology investments?

7:52Mike DePrisco: I think there's a lot of things you need to consider when you're evaluating, assessing any new technology that you want to bring into the organization. I think first and foremost, I think you have to start with What's the problem you're actually trying to solve? And I think that there are a number of organizations that have chased the shiny object when it comes to AI. Hey, we need to do it because everyone's doing it. And that's probably likely not the best way to step into it, nor the way to make investment decisions. But I think that the organizations that are doing it right are starting with a clear, what is the problem that they're actually trying to solve?

8:31Mike DePrisco: They're using that to build the case for investment. And many organizations are starting small. They're starting with pilot programs, running experiments and sandboxes, right, to build the case, the compelling case for scaling. And I think like a lot of new innovation, technology is innovation, AI is new innovation. Stepping into it in that iterative way allows you to really measure results as you go, build the case for more investment before you go all in with scaling. And then the second part of that, of course, is do you buy it and do you build it? I think there's plenty of organizations that have the capacity and the capability to build, and they're doing that.

9:19Mike DePrisco: And they should do that because there's probably some benefits, cost benefits for them. But many organizations just don't have the capability in-house to build the types of algorithms and the coding required for AI. And again, I think the more it becomes mainstream and this technology becomes embedded in many of the products that we use, whether it's ERP or forecasting products and regular accounting products, I think that more organizations are going to be comfortable with buying.

9:49Megan Weese: And how should CFOs think about measuring real business value of AI beyond just productivity and whatever promises the vendors are dishing out?

10:01Mike DePrisco: I know I attend a number of conferences and walk around the exhibit halls and the exhibit halls these days are loaded with new tech companies selling AI tools and platforms and all kinds of things. So there's a lot coming at CFOs and finance leaders and a lot for them to kind of distill and sort through what's good and maybe what's not so good. But when I think about measures to determine, you know, where you're placing your AI investment, I think it starts with business outcomes. What new value are you aiming to achieve with the investment? So that certainly should be something you're measuring, new value for your customer, new value for your internal staff.

10:47Mike DePrisco: So maybe it's improved forecasting capability within your organization. That's an internal improvement in capability and allows you to make better decisions and rely on those decisions perhaps differently than if you were leveraging tools that weren't as reliable. So that's something that you can look at. In terms of customer value, it could be in less customer inconvenience because you're doing a better job of detecting and identifying where there could be cases of fraud and being more accurate and being able to pinpoint transactions that are indeed more fraud-like than not. And instead of locking down someone's account because the machine misread a transaction or misinterpreted a transaction, the customer is not inconvenienced.

11:39Mike DePrisco: I've had my account locked and I've been inconvenienced when I've made what is considered simple transactions. But some machine somewhere is not reading it properly. So those types of improvements, I think, can improve, can help with your customer experiences as well. The other thing I would say is, of course, productivity and efficiency. A lot of people point to that as measures of success. Are you freeing up your people to do more value-add strategic topics or work? Are you able to take manual processes and automate them in a way that, again, saves you time, money, effort, those kinds of things?

12:20Mike DePrisco: So certainly there's some of the measurements that I think organizations and senior leaders and CFOs can look at.

12:28Megan Weese: And it definitely seems like the race is on as far as adopting AI. So how can an organization, how do they know when they're ready for AI? And I've heard so many people warn against applying AI to a broken process and then all you're doing is speeding something up. So how do you know when something's ready to have AI applied to it?

12:51Mike DePrisco: AI certainly doesn't repair a broken process. It amplifies it. I think we've just published a study that talks a lot about that. So, yes, that is a real concern. And I think if you ask CFOs, and we've talked to a lot of them about this, data quality rises to the top of the concern about readiness. and along those lines, if the data is not good, am I going to get the return on the investment that I'm making? That's the concern. We found an interesting finding in this research report that we just did. 37 % of CFOs don't trust their data. That's a pretty scary statistic when you think about that.

13:35Mike DePrisco: They're in large part responsible for the data that coming out of the organization and that they are accountable for, but they don't trust it. So you think about a typical organization, they have so much data now, probably more than they know what to do with. It's structured data, it's unstructured data, it lives in silos, it lives throughout the organization. How do you bring that data together in a way that allows you to make decisions that are strategic in nature or that come with high investment ramifications? So that data quality piece is huge. So I think that for organizations that are assessing readiness, I don't think they have to have everything figured out to get started.

14:21Mike DePrisco: I think the message I would say is do something. Don't wait for perfection. Progress over perfection here is, I think, the way this works. And again, I go back to what I said earlier, where start small, play in a sandbox, focus on maybe a cohort of customers and a specific problem you want to solve, or focus on maybe you want to improve your contract review process and you want to be able to run all your contracts through AI and get a really good shortcut to understanding all the terms and conditions of those contracts so you can better manage all that. Start with a piece of work like that, a project where you could test, learn in an environment that's a little safer and that allows you to really tweak and refine as you go.

15:12Mike DePrisco: So that when it comes time to scale, you've got a lot of lessons learned that you can apply and you have a higher degree of confidence. And I think that's the way to do it.

15:22Megan Weese: And along those same lines, like how can they decide what to invest in when things are evolving so quickly? Like how do they know they're not going to implement something that's going to be obsolete in, well, 18 months?

15:36Mike DePrisco: I think that most technology advances, it's always building, it's always evolving. You think about the one piece of technology probably everyone has in their pocket, the iPhone. I have version what? I think I have version 17 or something like that. I remember when version two came out, those kinds of things. I think that the way that technology is evolving, AI, agentic AI, quantum computing, all this new technology is coming. But I do think that if you look at a macro level, at the amount of investment that's going into AI and emerging technology, I think organizations can take some comfort. The technology is going to be around for a while.

16:19Mike DePrisco: The backbone of it's going to be around for a while. It's going to continue to evolve, change, probably get better, provide higher degree of fidelity as we go. So I think in that regard, I think you can step into these investments with some degree of assurance. But again, I mean, the rate at which change is happening in technology is unlike anything we've seen before. So it usually comes down to looking at your business need, assessing some of those risks, making some decisions around tradeoffs, and then going with it, right? And if it supports your business and supports your customers, the end of the day, that's why you're in business.

17:00Megan Weese: And I think that goes back to something else you said, you just got to get started. You can't let fear control you. I think so. So obviously, finance and accounting plays a huge role in governance and accountability. So what role do they play when it comes to AI spending and deployment?

17:19Mike DePrisco: Well, I think it starts with the board of directors of your organization. I think today there needs to be a lot of conversations happening inside the boardroom with the executive team around AI, how we're using it, how we're governing it, how we're protecting our customer data, our IP. There are important conversations that need to be had in the boardroom. I know a lot of boards are receiving a lot of training on the topic of AI and to better understand it so that they can ask the right questions of the executive team and ensure that their organization is protected, the customers of that organization are protected.

18:01Mike DePrisco: So I think it starts in the boardroom. Operationally, I think what we're seeing is governance being built in to the process from the beginning. I remember when data became really a great source of competitive advantage for many organizations and many organizations set up data centers of excellence. I think we're in the same situation with AI because so much of it is built around data. So we're seeing a lot of AI centers of excellence be stood up in an organization. And it doesn't have to be this real big, bulky overhead type of governance structure. I mean, it could be small and nimble as well.

18:41Mike DePrisco: We have one at IMA and it's made up of six or eight people. It really just ensures that the right people are sitting around the table and having conversations around what are the appropriate guardrails that you need to have in place as it relates to how you use AI. What is the oversight necessary to ensure that we're not unintentionally putting our IP out to the world in unprotected way where it could be exposed or doing something that runs afoul of privacy regulations in some part of the world in which we operate? How do we know that when we are designing solutions or putting AI solutions in place that we're doing it in a way that considers the totality of our customers and that we're not unintentionally putting bias into the algorithm as it relates to how we're supporting customers or the products that we're making available or the, you know, or the geographic markets in which we play?

19:46Mike DePrisco: in. So I think having some type of governance structure within your organization from an operational perspective allows you to keep it top of mind and address issues as they surface. And because it's still nascent in terms of the technologies and how it's being used in organizations, I think it's definitely warranted and a good first step along with implementing any tools that you plan to implement.

20:14Megan Weese: And as we see AI becoming more embedded throughout organizations, how do you see the skill set and responsibilities of, I guess, specifically finance professionals evolving, but really all professionals?

20:28Mike DePrisco: I love this question because it gets at, I think it gets at the heart of what an organization like IMA is built for. Because for me, We really exist to support accounting and finance professionals and, quite frankly, business professionals who are working on helping organizations perform better, deliver on their outcomes and ensure the financial sustainability needed for long-term success. So in that way, I think about what we do as kind of the intersection of accounting, finance, business strategy. And we talk about and think about skill building every day. It's part of our certification program.

21:09Mike DePrisco: It's part of our education program. What are the skills and competencies that professionals need to meet the moment of today in business? And sure, technical skills, technical accounting and finance skills are an absolute. It's table stakes. More and more, especially with the introduction of more technology, emerging technologies like AI, finance and accounting professionals need to be more analytical, be able to use critical thinking, make decisions, partner with the business, really understand the strategy of the organization and how the work they're doing supports the strategy, partnering with other functions of the business to work through different types of scenarios that could have an impact on risk and performance.

21:55Mike DePrisco: They have to understand cyber risk. They have to understand sustainability issues. They have to understand how to lead, tell good stories. It's not just about presenting numbers. It's what's the story behind the number. And why is it important that I, as a functional leader of an operations unit, understand how to put a good business case together and how it's going to be used in helping make decisions. In that way, I think accounting and finance professionals are really, really interesting space today because they typically have a broad understanding of the business. They see and are exposed to all components of the business.

22:37Mike DePrisco: And if they're using that information to help inform decisions that can make, think about how valuable they can be to an organization and how important it'll be to have an accounting finance professional sitting at the table when big decisions get made. So So for me, it's very much around, you know, data analytics, interpretation, critical thinking, communication, having strong business acumen and strategic thinking. And of course, underpinning all of that is integrity, ethics, protecting the public trust. That's what we talk about a lot. And that's what we're trying to arm our professional members with day to day.

23:19Megan Weese: So you just talked about the skill sets, but where do you see the role and responsibilities of the CFO evolving to over the next three to five years? I don't even think we can imagine like the next five to 10. So we'll just keep it at three to five.

23:37Mike DePrisco: I think the CFO job is evolving in amazing ways. I think the CFO is being asked to do more and more, particularly in the operations area. Many CFOs are also playing the role of COO, more so today than I think they were before. because, again, so much of what happens in the operations has implications for the overall financial health and sustainability of the organization. CFOs oftentimes are that go-to person in helping connect the financial insight to the strategy, and they are the gatekeeper when it comes to helping the organization think through capital allocation, risk, data, reporting, all kinds of things.

24:24Mike DePrisco: So I think that the CFO is, again, over the next three to five years, just going to become, again, more and more of an enterprise business leader across the enterprise. And as organizations look to move fast, respond to uncertainty with speed and some degree of assurance, as well as protecting the overall health and well-being of the organization, I think you're really going to see CFOs become even more value add to the business and needed to support organization objectives.

25:01Megan Weese: I completely agree. I think the world is becoming a very exciting place for finance and accounting professionals, as opposed 20 or 30 years ago when they earned the reputation of bean counting.

25:14Mike DePrisco: Like the Department of No, like accounting of finance. The CF No. And typically the CFO was people were hesitant to talk to the CFO because they would tell they would share the bad news, if you will. You know, they would say no or they would talk about why we can't do something. But I think the CFOs today are really leaning into innovation. They're really leaning into what's possible. They're really leaning into experimentation. and they're doing it within a framework of risk and performance and governance that I think is needed in today's disruptive, ultra-competitive environment.

25:56Megan Weese: Mike, thank you so much for being my guest today. I really appreciate you taking the time to share your knowledge and experience.

26:03Mike DePrisco: Well, thank you, Megan. It was a pleasure talking to you.

26:05Megan Weese: And to all of our listeners, please tune in next week. And until then, take care. You've been listening to CFO Weekly presented by Persona. Please subscribe wherever you get your podcasts to hear all of our episodes. Want to learn more? Check out persona.com. Thanks for listening.