In short
Podcast Episode Summary: Marc Andreessen and Charlie Songhurst on the Past, Present, and Future of Silicon Valley
Podcast Title Cheeky Pint
Episode Title Marc Andreessen and Charlie Songhurst on the past, present, and future of Silicon Valley
---
Episode Overview In this episode, Stripe co-founder John Collison interviews Marc Andreessen, co-founder of Netscape and Andreessen Horowitz, along with Charlie Songhurst. The discussion revolves around the evolution of Silicon Valley, the identification of market bubbles, management styles exemplified by figures like Elon Musk, and the lessons learned from investment failures.
---
Key Themes and Topics
- Understanding the "Cheeky Pint"
- A "cheeky pint" refers to a pint of beer consumed at an unexpected time, embodying the spirit of taking a break from regular routines.
- Bubbles in the Market
- Identifying Bubbles: Andreessen claims it's difficult to recognize bubbles in real-time, often only evident in hindsight.
- Investor Behavior: Many investors continuously predict bubbles but are rarely right. There's a tendency to focus on past failures rather than emerging opportunities.
- Historical Context: Discussion on past market events, including the dot-com bubble and its aftermath, showcasing the cyclical nature of technology and investment.
- The Role of Venture Capitalists (VCs)
- Importance of VCs: The conversation explores whether VCs significantly influence outcomes for startups.
- Investment Psychology: The challenge of balancing optimism and caution as market sentiments shift.
- Management Styles
- The "Elon Method": A deep dive into Musk's unique management style that focuses on engineering-led decision-making and prioritization of rapid execution.
- Challenges in Replication: The difficulty for others to emulate such an approach without the same level of talent or vision.
- Future of Technology and Innovation
- Impact of AI: Exploration of AI's potential to reshape productivity and the economic landscape.
- Decentralization vs. Centralization: The discussion reflects on how contemporary technologies differ from past media environments and how they promote both decentralization and global connectivity.
- Investment Philosophy
- Lessons from Failed Investments: Insights into the importance of recognizing missed opportunities and the psychological toll on investors when they pass on successful ventures.
- The Role of Long-Term Thinking: Advocating for patience and the understanding that significant innovations often take time to manifest in market success.
- Future Directions for Silicon Valley
- The Ongoing Evolution: The ongoing change in the entrepreneurial ecosystem and how new platforms are being created.
- The Role of Media and Communication: The shift to more decentralized forms of information dissemination, enabled by new technologies.
---
Notable Quotes
- “It's extremely common for people to call a bubble. When they're correct, they will then go around for years claiming that they're the one who called it.”
- “People would much rather lose slowly over five years than have the conversation that involves a dramatic change to stop losing.”
- “True transparency is a fundamental solvent at dissolving all centralized institutional authority.”
- “If you think about mechanically what's happening with a startup, a startup needs to basically get into a loop in which it's accruing more and more resources as it goes.”
---
Recommended Further Reading
- Books Mentioned:
- *When Genius Failed* by Roger Lowenstein
- *Pioneering Portfolio Management* by David Swensen
- *Consider Phlebas* by Iain M. Banks
- *Elon Musk* by Walter Isaacson
- *Rise of the Machines* by Thomas Rid
- *The Soul of a New Machine* by Tracy Kidder
- *A Declaration of the Independence of Cyberspace* by John Perry Barlow
- *Revolt of the Public* by Martin Gurri
- *Born to Be Wired* by John Malone
---
Conclusion This episode of *Cheeky Pint* provides valuable insights into the intricacies of Silicon Valley's past, present, and future, highlighting the ongoing evolution of technology, investment practices, and the unique management styles that contribute to success in this dynamic environment.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00Do you mind if I start with a couple of questions? I mean, sure. Cheeky means what exactly? Okay, in the context of a cheeky pint, it is a pint you're not really meant to be having. And when it becomes established, it starts to attract establishment people. The social network problem. Right, exactly. And in that sense, the downturns, as much of a pain in the butt as they are, are probably helpful. You go back to banking, you go back to consulting. Yes. Sorry, why is there more risk-taking on the West Coast versus the East Coast? Because like... Ah, the frontier. Because FOMO leads to high trust.
0:29That sort of has a cynical truth to it. Category 2 errors are much, much worse. By the way, they torture you for fucking decades. Because you read about the success cases that you've screwed up all the way up. And so you just learn the hard way. Like, you have to be extremely open-minded. I have found people willing to tolerate any level of chronic pain in order to avoid acute pain. People would much rather lose slowly over five years than have the conversation that involves a dramatic change to stop losing. All right. There you go. All right. Very good. Anyone need anything else? Finally a legitimately Irish bartender.
1:02I have a scheduling issue with these because 5pm, clearly after work pints, acceptable. 4pm, I don't know, after work if you're a banker or whatever. 3.30pm, like now you're just drinking at the office. Mark Andreessen has been around the internet since the very beginning, really. He co-founded Netscape, he invented the image tag, he was there at the beginning. And later he co-founded the venture capital giant Andreessen Horowitz. So I'll be speaking to him along with our mutual friend, Charlie Songhurst. Cheers! Cheers! Good to see you guys. Do you mind if I start with a couple of questions? I mean, sure.
1:36Well, there's just a couple of things. As a Midwestern American boy, there's just a couple of things. This is not my natural habitat. Cheeky means what exactly? Okay. In the context of a cheeky pint, it is a pint you're not really meant to be having. And so if you were meant to be going home right after work, and instead you stole away with a few co-workers, you know, just off the books, aren't meant to be at the pub right now, that would be a cheeky pint. And then pint, the thing about pint that's just really puzzling is that everything else in Europe is like, you know, like it should be the like cheeky deciliter.
2:11I see. Right? And so why is pint used with reference to alcohol but not with actual measurement? Because, I mean, Guinness and alcohol generally is part of a rich tradition. Guinness dates from the 1700s. It's part of why we have the, it's the reason we have the canal system in Ireland. It was, you know, the largest company in Ireland at one point. Often the longest tenured institutions are universities and breweries. And, you know, you look at the Belgians and things like that. And so I think tradition survives better in alcohol than it does in road science. Okay, I have several more questions, but I will suspend them for the purpose of this conversation.
2:48Okay, I like this new format that we're inventing. So where I want to start is, we have here various bits of Mark and Drees and memorabilia and a still from one of my favorite pieces of Mark and Drees and content, your Miller Lite commercial. Oh, that was so fun. It was only in a rewatch that I realized it was with Norm MacDonald. Norm MacDonald. What was it like meeting him? The one and only. My experience, comedians are always a little bit interesting to meet because they're professionally funny. And so their interest in being like interpersonally funny is like not that high. Oh. Because it's like a lot of stress and pressure, I think.
3:19I see. I mean, he was very naturally funny. Yeah, yeah, yeah. But he wasn't always on. He was not always on. And I mean, I will tell you in context, if you will see the commercial, I just say in context, it looks like we were in like the coolest nightclub in the world. I will tell you it was in the middle of the day in Los, in, in, in, in, in inland, what they call the inland empire in LA, some, in some, some, some warehouse. And it was like, it was like 110 degrees outside. It was like 130 degrees inside. There was no air conditioning because it would screw up the sound. And then to create the smoky nightclub effect, they spray vegetable oil.
3:52Not water, vegetable oil. Not water, vegetable oil, because it has to... Oh, it has to actually create a... It has to linger. It has to linger. The director was great, and he was tremendously tolerant of me with no actual experience doing anything like that. But I think he did think he was Stanley Kubrick, because we did like 150 takes. He was really into his Miller Lite app. Yeah, and so like hour six of nearly passing out from the heat and choking on vegetable oil was not the most... I see. Oh, and then the other great claim to fame is it was a week later, Miller fired their ad agency, which I would like to think that I, you know.
4:27It was cool. I bear some responsibility for being happy to know I can tell. Yes. Okay, so the thing I want to get into you guys about or spend a lot of time on is the history of the Valley. One interesting place to start might be, can you tell when you're in a bubble? So my experience is no. No. And the nuance that I would put on that, I'll describe two reasons. The nuance that number one is there's an old line with respect to economists that also applies, I think, to investors and entrepreneurs, which is economists have predicted nine of the last two bubbles or nine of the last two crashes. And so it is extremely common.
5:01It's a difficult question because it's extremely common for people to call a bubble. When they're correct, they will then go around for years claiming that they're the one who called it. What you find with those people generally is they were calling it continuously for the 20 years earlier. Peter Singer. Peter, for example, or earlier, there's a famous, Barron's, it's still around, but it used to be extremely important investment publication. There was a columnist for Barron's, something, Abelson, Ellen Abelson, and literally he wrote the same column for 40 years. The end is here, it's all going to crash, it's all a giant bubble.
5:33And he wrote that, I think continuously, from like, I forget the exact years, but from 1975 to 2015. And so you have this Cassandra thing, where they kind of dine out on it. And so I find generally that those kinds of people don't have predictive ability. And then I will tell you, look, the most sophisticated hedge fund managers in the world, generally, if you look at their backgrounds, at some point, if they thought they were in the macro business, they will have tried to make the trade based on what they view as obviously a bubble. And there were extremely sophisticated hedge fund investors.
6:02They went short tech stocks in the fall of 99 and then realized they were wrong and then went long tech stocks in Q1 of 2000. Drucker, he's talked about it publicly. He's talked about it, but there are many others. Well, there's another guy who I won't name who's very active today, who's very smart, and I was talking to him on the phone about stuff, and he just started laughing, and he's like, all I know is whenever I think the stock market's going to go up, it goes down, and vice versa. And this is like a guy who's like an investing legend. What's it obvious when the bubble started to burst? When was it obvious in retrospect that that was...
6:30No, no, no, no. Is it 2000, 2001? Is it only like 2004 when you look back? Like, when does... No, so the sort of cliche, which is correct, is the market climbs a wall of worry, right? So what happens is when the market is rising, every step of the way, there's some panic attack going on about it's immediately going to collapse. And then what happens is there are drawdowns. I'm sure you guys have seen. The drawdown charts are really fascinating to see. It was a big one in 1998 with the Asian crisis. So we all thought that was it. This is exactly where I said it. So yes, there was a blowup in 1998.
7:02There was an international crisis. And then there was a collapse of a big hedge fund at the time called Long Term Capital Management. I read that book recently. It was really good. It's a fantastic book. It is a great lesson, and do not name your hedge fund long term. I thought the lesson was don't run 30 times leverage on the one trade. Oh, there is that. And also assume that academic superstars necessarily have a feel. So, yes. But, yeah, a lot of us in like, that was it. That's it for IPOs. It's over. That's it. The whole thing is going to cave in. So, every step of the way. And then, conversely, we all got so used to it rising that there was a lot of speculation.
7:37I would say the median view among smart people when NASDAQ first cracked in the sort of around March of 2000 was, oh, it was just another one of these momentary blips. And the way I remember it, we'd have to look at the chart, but the way I remember it is fundamentally that from 2000 to 2005, there were like five discrete moments where it like fell apart. It kept cascading down. And my favorite version of the story is we took our company, Loud Club Public, in September 2000. And while we were on the road, we were on the road for three weeks. And while we were on the road, the NASDAQ fell in half.
8:03Right? But that was just like one of those things. And so the answer to your question is, you know, I'll put it this way, by 2003, 2004, you knew that it was really bad. And then what are the indicators? The indicator that everybody really knows it is the longs all get fired. They lose their money and then the PMs actually get terminated. And until that happens, there's still, I would say, tremendous amounts of either uncertainty or you could say denial. One of the great years of owning internet stocks was 2003 because you get the bottom and then you get this huge uplift, I think, in eBay, Yahoo.
8:36Maybe it's 2004. Sure. But VC wasn't good through that entire period, up to like 07. Why is it that sort of public markets is good in 03 and 04, but VC just has sort of almost like a lost seven years ex-Google between 2000 and 2007? I would just say, look, you could maybe say this. You could say the entrepreneurial ecosystem got completely flattened by 03, 04. Like, the idea of starting a company was ludicrous. Got it. And so... So it maybe created too much fear and potential entrepreneurs. Yeah, that's right. And then look, the VCs panic. You know, I say this, like one of the cardinal sins you get into in venture is like you're actually paying attention to what they're saying on TV, in particular on the financial news.
9:15And so it's like in the NASDAQ, you know, cracks, it's very hard to keep yourself out of that psychology and to be like enthusiastic about making an investment. But of course, if you're a VC, the rational thing to do if you're a VC is to keep... So Fred Wilson's the guy who kind of really walked me through this originally. And he said, look, his version of this would be, yeah, like bubbles, bust, like it's all random and crazy and we never know what's going on in the whole thing and you get wrapped up in psychology. And so his rule of thumb always was you have a disciplined mechanical process for the pace of investment and then also for the pace of exits.
9:42And you don't deviate from it. And a lot of that justification would be precisely so that you keep investing at the bottom. It's so funny, and you see this in the stock market, everybody says, oh, buy low, sell high, everybody's an exploded bubbles. Everybody's read the books, the whole thing. But when the market has caved in, it is just... It's actually really funny because it's like negativity. It's just overwhelmingly, you people are idiots. This whole thing is stupid. It's never going to recover. There's 18 macro explanations for it to recover. And then actually, at the real bottom, the other thing I found is people just completely stopped talking about it.
10:18Yes. The idea of startups... Crypto markets are a case study. It's just like it never even existed. It's just like the thing you would never bring up at a dinner party. And maybe to your point, that's what happened with internet startups in 2003, 2004, which is you would not talk about it if you could possibly avoid it. So in some ways, the social status of internet startups in 2003 is similar to crypto in like 2020. Yeah. So the great kind of joke of that time was the two great kind of VC trends, startup trends of the late 90s were so-called internet companies, but B2C, business to consumer, and then B2B, business to business.
10:52And by 2003, the line was B2B meant back to banking and B2C meant back to consulting, right? And so, like, oh, and this in turn is why, you'll enjoy this a great deal, this in turn is why the employment decisions of graduating Harvard and Stanford Business School students are such a great indicator. Possibly the best indicator of all of what's happening in the market, because if they go into tech, the market's overblown. And if they go into banking consulting, it's a great time to make VC investments. And that maybe has been the best indicator I've seen the whole time because of the social status aspect.
11:25I think what you're describing is you don't think you're capable of making macro calls. So you just have to decide what are sensible areas to be investing in over multi-decade time horizons. Tech startups generally, crypto, you know, American Dynamism, pick your lane. And then you dollar cast average into them. And then sometimes there'll be bubbles like there'll be crypto 2021 moments. But that's fine because if you put the same dollars into these areas, I mean rough numbers, but kind of consistently put dollars into these areas each year, the winners will more than make up for the years where everything was hopelessly undervalued.
11:55Is that basically your framework on this? I would say that's mostly true. What I would modify that is it's actually not dollar cost averaging. If you're doing it in the stock market, it's dollar cost averaging. If you're doing it in venture, it's not dollar cost averaging. And the reason is because if you make the right venture investment, it doesn't matter how much money you put in. Yep. The upside is so great. And if you make the wrong venture investment, you lose all the money. Well, thank you. Is that actually true? I think Andy Bertelsheim's 100K, I think, would be 30 ,000x. What's that, sorry?
12:19Andy Bertelsheim's 100K, Bertelsheim's, 100K into Google would have been 30 ,000x. That pays for a lot of other investments. In venture capital, it just turns out that the amount of money invested has almost nothing to do with anything. And you're not trying. Well, here's another thing. You never in venture run a bargain shop, like ever, ever, ever. No, I agree with that. What you need to do, so I guess the way I would just modify what you said is you need to keep investing. Yes, yes. The danger is not investing too cheap or too dear. The danger is literally stopping. Sure, but sorry, when I was saying dollar-cost averaging, it was the fixed amount of money that you deploy.
12:53Because I think the way people get into trouble is 2021 comes along and they raise some giant funds, and that one has very poor returns. But if you invest$100 million each year, then you'll do pretty well. And you could also say this, the smartest LPs, so David Swenson, who was considered to be the smartest portfolio manager for liquid portfolios, wrote a book where he goes through the following. And he talked about this a lot, which basically is for something like venture, you really got to look at it. You cannot rationally evaluate venture based on a single moment in time, a single fund, a single sector, any of that stuff.
13:23You have to basically look at it over a long enough period of time where you wash out the specific effects of what. Well, the proof of that is the inter-vintage volatility in any given VC is incredible. Right, that's right. Which shows so much of it is just... Yeah, a top VC firm will have some 15x funds and some 2x. But it's incredibly stochastic because Google's founded in 99, so at the height of a bubble. Meta's founded in 2004 at the bottom. Right, that's right. There's no pattern that ties to macro. It appears to be almost stochastic. You just can't predict. You've just got to keep doing it.
13:57Yeah, that's exactly right. And that's sort of the core fundamental kind of truth of venture, which is really it's something for people with a 20, 30, 40, 50-year time horizon. You have to get all the way across the cycles. Because what happens otherwise, if you're an LP, what happens otherwise is the minute you have a fund that's terrible, you pull out. And that's precisely when you should have been going in. It's the same behavior on the LP side that you see on the VC side. And so the smart LPs, what they all have in common is when they're making a decision to invest in a venture fund, they're making a decision to invest in that fund for the next five or six funds.
14:25So how much of an advantage for VC is having good LPs? Extremely, extremely, extremely, extremely. And again, it's very predictable. What happens is every time the market is hot, new LPs show up and pile in. And then when the market declines, they back out. And so the firms that have the VCs who understand the Swenson model are able to sustain over time and able to continue to invest in the downturn. The VCs, many new VC funds are raised in every bull market from basically tourist LPs. Those tourist LPs are extremely reliably prone to pull out. So obviously that leads to the big question, which is how causal are the VCs themselves to the outcomes of the companies?
15:01Like it's the big, big question. I have a theory on it. I have an indirect theory on it. I definitely should not let the entrepreneur answer this question. I just made an incredible strategic mistake. This is where it all went south, Andreessen. You can see the look on his face already. One, presumably VC itself is very impactful because Stripe was just, as a practical matter, not profitable for quite a few years. And I think that was the correct way to build Stripe. And so you, like so many companies, you build a bunch of tech. And Stripe in particular, you build a bunch of tech and businesses start adopting it and they start growing.
15:40So you've like two lagged curves. One is you have to build all the stuff and then businesses start using it. And then those businesses grow themselves. And, you know, we just had, you know, Toby from Shopify here. Like, you know, Shopify is now a massive business on Stripe, but they weren't when they started working with us in 2012. And so it's just the classic R &D thing of you, like, do work now for economic payoff later. And I think that tends to work well in tech. And then with specific VCs, it feels like the Silicon Valley high trust thing. VCs act as a very efficient matching algorithm between neophyte founders, such as myself, and experienced executives.
16:19And so you have this like incredible talent engine. And I think in a weird way, people often miss, it's like it's not about the money at some level. People miss that it's about putting together a team in a very short order to go do this hard thing. And I think VCs are actually pretty instrumental in that. I'll back in from the angel perspective. The single strongest correlation of how a company will perform is how high status a VC does a Series A is within the stack ranking of VCs. It is far more predictive, sadly, than my own selection or any other variable I can find. It's almost deterministic.
16:56And look, some of that is because the top tier VCs can get the best deals, right? And some of that is self-fulfilling prophecy. So here's my analysis, having been on both sides of the table, you know, John, mapping what you said. My analysis basically is that if you think about mechanically what's happening with a startup, a startup needs to basically get into a loop in which it's accruing more and more resources as it goes. And those resources are qualified executives, technical employees, future downstream financing, positive brand momentum, public perception, customers, revenue, throw weight in the government.
17:27All of these resources that you need to be able to succeed as a business. and so it's this there's a snowball rolling down the hill phenomenon which is you're either a snowball rolling down the hill picking up resources as you go, gaining size and scale and scope and power as you go or you're not and you're kind of stuck at the top of the hill as a snowflake and you're just not going anywhere and so the question is kind of how do you get into this kind of aggregation of resources thing. Economists call this, what's the term for the things that are at the high end of the power preferential attachment.
17:53That's sort of meaning of companies. It's the Matthew principle from the Bible which is he who has a lot will get more and he who doesn't. And so when a company gets momentum, you hear about momentum, when a company gets momentum, what it means is the next resource that you need is preferentially willing to attach to your thing as opposed to somebody else. That's the mechanical process that drives the power lock curve. So that creates a chicken and egg question, which is, does the product create the company or does the company gather enough resources to create a product? Yeah, so that's part of it.
18:21But again, to create the product, it's not just like, you know, it's often not just a process. It's also like, okay, you got to create the engineers, right? And then you've got to actually feel the product. I'll give you an example. You've got to have top-end security engineers. There are only so many top-end security engineers. Where do they want to work? They want to work at the top companies. If you're a brand-new startup, how do you convince them that you're going to be a top company? You raise money from a top-tier VC. So that happens over and over again. The prosaic way that I put it is, my experience as a founder, is a top-tier VC is a bridge loan of credibility at a point in time when the startup maybe deserves it but just doesn't have it yet.
18:53and that credibility is harvested in the form of primarily personnel, money, and brand. And those three things turn out to be really important in the beginning. We're talking about the Silicon Valley ecosystem here. And you referenced Andy Bechtolsheim and his investment in Google. One thing that I find funny about that story is that's the case where he just wrote a 100K check to them. He actually wrote a 100K check to Google Inc., even though they didn't have a company. And I think he'd gotten his Porsche and drove off and was like, here you go. But there was no terms. There was no nothing. and that obviously worked out really well for him.
19:25But that's not unusual. I've heard other stories. I think we even got some check like that where, again, it was just like, tell me the terms later. And Silicon Valley is very high trust. How did that come about? Let me tell you that, you know, that story is a great story and that is true. I will tell you, there is another part of that story, which is the venture firms that turned down Google in the Series A, right? Which is just the whole other side of things that maybe we should talk about, right? Because in retrospect, it all looks obvious. Like at the time, it's not. Sure, but it wasn't obvious.
19:50Not obvious. Maybe that reinforces what you're saying, which is definitely not obvious. Look, I think it's just, quite frankly, you could have all kinds of theories about this, do all kinds of things, talk about how wonderful everybody is. I think the practical reality is anybody who's been in the Valley for a while has had the experience, typically in the form of scar tissue, where there was some kid in a t-shirt with some crazy idea, and you were like, okay, that's great. The metrics are on it. Oh, the officers, yeah, yeah, yeah. Yeah, you pat them on the head and they go off on their way, and then they turn around.
20:12Five years later, it turns out, oops, that was Mark Zuckerberg. Shit, I had my moment, I had my chance. The problem with missing, remember, it's category one. Okay, that's actually interesting. FOMO leads to high trust. That sort of has a cynical truth to it. It feels weird. Yeah, if you sit around, yeah, it goes to category one versus category two error. Again, it goes back to the economics, which is Andy's$100 ,000, if he got stolen, he only loses$100 ,000. If he gets it right, he makes the 30 ,000x return. And so there's this thing, which you learn over time is the category two errors are much, much worse.
20:44And they torture, by the way, they torture you for fucking decades, right? Because you read about the success cases that you've screwed up all the way up. And so you just learn the hard way. You have to be extremely open-minded for people. I have a confession here, which is when I tell entrepreneurs they're off to CBC, I say, look, don't try and convince them you're going to be successful. Just try and create a fear that there's this possibility for the next 20 years they might regret this. It's so painful. As their sort of past personal billion that they missed. When the company goes bankrupt, at least it ends.
Read the full transcript
21:14Like it's over. Like the pain is over. When you pass on the company that succeeds, the pain is forever. It's like the asymmetry of shorting. You're going to shorting the entrepreneur. Oh, yes, absolutely, 100%. It's a horrible mistake. And so as a consequence, there's just this thing of like, what it leads to is this incredible sense of possibility and incredible sense of optimism, right, in a very positive way, which is like you just need to be extremely open to the idea that you're going to run into the next big thing at any moment. And you really want to put, and I say karmically, you want to really put yourself out there to be part of that.
21:40I think that's true, but I think that's maybe a different thing. You're describing that kind of success can come from anywhere. There's a big asymmetry in success where companies can, you know, 10 ,000 experts, whereas they can't go down by more than kind of 1x from their present position. But it seems like particularly the business culture and even kind of moving outside the fact that startups get really big is particularly high trust. So you have all of investing happens based on handshakes. And, you know, people can just shake hands on this is going to happen and trust that everything happens there.
22:07Even when it comes to when we buy companies, we generally agree with the founders at a high level of the terms. And there might be kind of a single page or a two page term sheet. And obviously lots of due diligence will happen after that. But it won't be the kind of East Coast, you know, process, private equity process after that, where everyone's trying to pull a fast one and you can't trust the lawyers as fast as you can throw them. So it seems to me there's a particular kind of high trust relationship in how all the actors work with each other. I was going to ask, Mark, why the East Coast and why Europe hasn't generated the Silicon Valley, whereas, like, you know, you have Detroit, but then Korea and Japan copies it.
22:42And I think maybe he's actually already answered the question, which is maybe because I haven't had those 10 ,000 X returns, they haven't instilled the fear of FOMO. And it's the fear of FOMO that means you've got to sort of take a trusting bet on a new person. And maybe that's the sort of, that's the kernel that creates a high trust ecosystem. Yeah, and maybe just add, you know, I think maybe you're right that I was being a little bit too cynical in my answer. It's also that you want your reputation to project into the future, right? And so if you have a reputation, it's fairly close-knit community, if you have a reputation for being helpful and being positive and constructive and value-add, then that plays well because then that person, the person you've done something nice for, is gonna introduce you to other people in the future.
23:24It's a very repeat game. Right, right, it's the ultimate repeating game. And so there's that. And then look, I think the other side of it that you guys kind of alluded to, but I think is very important, which is it's not zero sum. When I talk to my friends in Hollywood, which is not that far away, and is its own entrepreneurial ecosystem. If you talk to anybody in Hollywood, they're like, oh my God, this is a shark tank. You're lucky if your friends knife you in the chest. Generally, it's in the back. It's this constant thing. And the reason is because there's just, at least my analysis, there's a fixed amount of money to be spent and made in movies, for example.
23:54And if my movie gets greenlit, it means yours doesn't. And so even if we're close friends, we're going to undermine each other as much as possible. Whereas in tech, at least historically, you have this multiplicative kind of generative thing where it keeps expanding. So why did nowhere else manage to get that ecosystem going? If you look at the history of this sort of last 50 years, one of the stories that will come out is an utter uniqueness that tech almost became a Silicon Valley, or at least a West Coast monopoly. Like there's no precedent for that in any other industry. Well, I think we're back to that.
24:22Yeah, exactly. I think you see this in data actually already, it's AI was reconsolidating tech into basically two places on Earth and only one in the West. No part of the industrial economy had that dynamic. What is it? So there have been a long parade of officials from other cities in the US and from other countries who have come to the valley in the last 30 years. I've met with many of them. They all ask that question. I answer it as follows, which is there are a set of things that you need all in combination. And then usually at that point, they get a stricken look on their face and they say, well, what if we can't do any of those things?
24:51And so. Why don't we build a really linear city? Exactly. Well, actually, you know, it's surprising the number of people. And, you know, I'm always I don't want to badmouth people because I'm always people should try to make these things work. And I'm proud of them for trying. But like literally the number where it's like, wow, if we just built the right buildings, you know, this would happen. Like that's actually fairly common. And anybody who's been to Silicon Valley knows. Exactly. Go on El Camino Real. It's not the buildings. It is definitely not the buildings. Yeah. So I think it's a formula and I think it's a list of things.
25:17And it's like baking a cake. They all have to be in the cake. And the best way I think I can describe it is it's a set of things that have to do with stability and maturity and rule of law. So you need like absolute contract law. You need liquid deep capital markets. You need like, you know, expert specialists in all these different areas that really have like real experience accounting and everything else. And so there's like a maturity and a depth. And it's that stuff that like developing market countries struggle with. But at the same time, you need like the Wild West and you need the spirit of adventure and the craziness and the willingness to take risks.
25:50And if somebody fails. And that's what the East Coast missed. And that's what the East Coast missed. And that's what Europe doesn't. Right. At least when I talk to my friends on the East Coast or my friends in Europe, that's what it is. Like, well, we can't do it. I can't take that kind of career risk. Like, that's crazy. And, you know, and look, in a lot of countries and in a lot of cultures, you know, if you, like, take a risk like that and it doesn't work, like, it's a real problem. I'm sorry, why is there more risk-taking on the West Coast versus the East Coast? Because, like... Ah, the frontier.
26:13There's no established hierarchy. There was... The frontier. The frontier. It's the frontier. It's the frontier. It's all in, what's his name, the Winslow, the frontier guy from, like... I was going to say it's in Bonfire of the Vanities, too. Okay, sure. You would go join, like, Goldman Sachs. You would join McKinsey. You would join existing institutions and go up them on the East Coast. Those just didn't exist on the West Coast. You effectively had a country of 50 to 70 million people. There was Wells Fargo. There was lots of institutions that you could join. Yeah, but were they prestigious enough that they trapped young talent?
26:44Another way to say this is, why did Stanford do so much better than Harvard and MIT? Because obviously the input quality is the same. So there has to be something in the place they're sitting that creates a difference. I think there's a frontier spirit. I mean, I really do. So like - But you're always skeptical of cultural explanations in other places. There's clearly a talent aggregation effect. So there's clearly a talent aggregation effect that takes place inside the US. I mean, look, most of the great people in Silicon Valley did not grow up in Silicon Valley. My wife grew up here in Palo Alto.
27:11I tease, I call her a townie. By the way, she has three more degrees than I do. So it's definitely not a status thing. But most people are imports. They get imported all through the entire rest of the country and around around the rest of the world. And so it's definitely a selector, an attraction point for talent, and that's a big part of it. But look, I think if you just trace the history, like every step, it's not an accident that both Silicon Valley and Hollywood are the places that they are because the people involved went west as far as they could before they were literally stopped by the Pacific Ocean, right?
27:40Like it was the ultimate selector in the build out of the country to the people who were the most oriented towards risk and to your point, independence and doing their own thing. And that was true in the gold rush days in 1850, where San Francisco was ground zero for that. It's equally true today. Hollywood is the exact same thing. In Hollywood's case, it's actually funny because one of the reasons they wanted me to get so far away is they were trying to evade Thomas Edison's patent enforcers because Thomas Edison owned the patent for the film cameras, and the original Hollywood entrepreneurs had no desire at all to pay for that, and then Edison would hire the Pinkertons to come bust up the movie sets.
28:14But you see what I'm saying? Rogue, renegade, iconoclastic. How about in the inverses, Troy? Do you think that certain people didn't move because it wasn't a fun city that had hit the scale of London on New York? Oh, 100%. Yeah, yeah, yeah. Look, we all have lots of friends in New York and London, and they're all just like, wow. My friends in New York, I don't know if you get two pints of this into them. They'll be like, they literally don't understand why anybody doesn't live in New York. Well, I mean, I think they'll tell you that at 9 a.m. in a Monday morning. You need to get an aid drink into that.
28:44That is a very good point. It's a New Yorker cover. I was trying to be there. So, frontier and a mining camp. You have to be willing to move to the mining camp. I think so. And then this gets into the danger. This is like the back to banking, back to consulting thing. The danger in a lot of ways is it becomes established. And when it becomes established, it starts to attract establishment people. The social network problem. Right, exactly. And in that sense, the downturns, as much of a pain in the butt as they are, are probably helpful. You go back to banking, you go back to consulting. Yes, and the only people who are left.
29:12And by the way, this was Silicon Valley when I arrived in 93. This had happened. And then this was Silicon Valley in 2004, as we discussed, which is, you flush all the status seekers. You flush all the tourists. It's like fuel management for fire. Exactly, 100%. You clear out the brush. Now, look, how long can this last? I don't know. We're in a country that has, at least certainly over the last 60 years, has had a strong tendency towards stagnation. The thing that has kept this whole thing going, I think, is just that there are these new platforms, these new paradigm shifts in technology. Everyone loves the defense company explanation for Silicon Valley.
29:45That's been part of it. That's been part of it. Okay, it's real. Steve Blank has done the best reconstruction of this. The typical Silicon Valley history goes back to the 1950s with HP and then 1960s with the chip companies. But the real history, I think he makes a very compelling case. The real history was actually defense tech startups in the 1920s, 1930s. And you still see remnants of that if you drive around Sunnyvale. That's Ames. But this is the place where early radar and early missile guidance systems and all that stuff, avionics, a lot of that was innovated here in the exact same way, and that was 100 years ago.
30:16If you could go back, could you A-B test it? Is there any way you could have made Silicon Glen, whatever the Boston corridor was called, successful? Well, they did. And keep it successful versus the Valley. That's the problem. Was there a point where it could have gone the other way or was it sort of inevitable from the 50s? In 1970, can it go both ways still? So when I arrived in the Valley in 93, I think it's fair to say the Valley and Boston were probably considered neck and neck. Ooh. And sort of half and half. And in Boston, these are kind of forgotten now, but DEC, DEC Digital, it was like a huge, extremely important company, Ashton Tate, the inventor of the word processor, I think, was there.
30:52Lotus was there, 123 was there, and then you had, you know, later years, other great companies, EMC and others, and then there's a great book called Soul of a New Machine, which is one of the great all-time startup books, which is about a supercomputer company in Boston in the late 80s. It was just extremely excellent, like, literary book, and it really tells the story of a startup, but it also tells the story of Boston in that time and place. So a lot of leading-edge supercomputing stuff was there. By the way, Thinking Machines was there, the original supercomputer company. The original Thinking Machines.
31:22The original Thinking Machines, exactly, yeah. So Danny Hillis, the massively, sort of the company that's the forerunner of what we think of today as large-scale AI grid, cloud stuff was there. And so, and look, MIT was there and was a tremendous, generated huge numbers of smart people. And so it worked really well for a long time and then basically in the mid-90s it separated. And then people in Boston will say that, again, two pints in, they'll say that the final blow was probably when Mark Zuckerberg could not raise venture capital for Facebook and had to leave and come west. That was a meaningful signal?
31:55That was sort of the last moment. Maybe we can call it the chapter marker. Yeah, I was just like, okay, if we couldn't do that one. And then, by the way, in the counterfactual, had he stayed in Boston, maybe there would be an entirely new ecosystem there that doesn't exist today. Yeah, so I think basically it worked for a while. And again, this is why I locked in on frontier spirit. So what Boston has is all of the stability aspects we were talking about. They just didn't have the same frontier spirit, and it just turned out, back to preferential attachment, it just turned out on the margin, the smartest people from MIT wanted to come here.
32:26And that was basically it. If that's having with ecosystems, sort of same question about companies. What's the company that could have been a trillion that didn't, that you would have to change the least to make it a trillion? You know, they get that one exec. They get that one lawsuit. It just goes differently. I mean, there's many, many, many. The all-time story of that is a company called Digital Research, which should have been Microsoft. And there's a famous... I can tell the whole... Please. Oh, yeah. Okay. So, the story roughly goes as follows. It's in the books, but it roughly goes as follows, which is...
32:56So Bill Gates and Paul Allen had this little software company, originally in Albuquerque, down the street from Better Call Saul, I imagine, which they moved to Seattle. And they were building very early... They were building programming tools for computers. And so when I first used Microsoft as a kid, it was Microsoft Basic. They were a compiler company or interpreter company, not an OS company. So, you know, and then there was this PC wave with all these, like, you know, basically these sort of, you know, cat and dog kind of early PCs from, like, 76 to 82. And they basically sold the basic interpreter to all those companies.
33:26And that's how they got going. But they weren't in the operating system business. And then IBM decided, you know, famously to enter the PC business. And, you know, there was a network connection with Bill Gates' mother and the CEO of IBM. And they were on a board together. and it resulted in the IBM team coming out and going up to Seattle and buying a license to Microsoft Basic, which is what everybody did in those days. And then the IBM team asked Bill Gates, like, what operating system should we use? And he's like, oh, well, the standard operating system for PCs is called CPM, which at the time was true.
33:51It was the standard operating system for early business PCs. And they said, well, who makes that? And he said, well, there's a company called Digital Research down in Santa Cruz in California. There's this guy, Gary Kildall. You know, you should go see him. And this was the synergistic relationship that he had with Digital Research at that time. So the story goes, the IBM team, which is, you know, like 20 lawyers in blue suits, like get on a plane, go to Santa Cruz. They show up at the office to meet with Gary Kildall, discuss licensing CPM. And Gary Kildall, being a frontier-like person, decided not to come to the meeting, decided he'd rather go flying that day.
34:21John. I do, it's a reasonable thing to want to do. And instead had his wife, who was the company's general counsel, negotiate the NDA. IBM was famous for its lawyers and the wife was not, the lawyer was not about to sign the NDA and the day ended inconclusively and the IBM team was like, all right, this is ridiculous. And they went back up to Seattle and they told Gates, if you can't find us an operating system, the deal for the interpreter is off. And Bill said, give me a few days. And Bill literally went down the street to an independent developer named Tim Patterson, licensed what at the time was called a QDOS, Quick and Dirty Operating System, which is the true name of DOS.
34:59for a$50 ,000 flat fee, turned around and sold it to IBM. That created MS-DOS. The kicker to the story is, you know, 30 years later, Gary Kildall was knifed to death in a bar fight. Oh, my God. Yes. Oh, God. Sorry. That's going to change time. I didn't want to bring the room down. But, like, it should have, like, you know, again, counterfactual and who knows, who knows, who knows. But, like, you know. But I think, no, it seems hard to argue that digital research would have become a trillion-dollar company because Bill Gates had such a killer commercial instinct that there were, I mean, obviously the IBM OS moment was the biggest moment, but there were several other moments in Microsoft's history where they steered things.
35:37And it doesn't feel like if they get the IBM OS pick, that then it just, you magically become a giant company. Oh, no, no, definitely you don't magically become the giant company. But again, this goes back to preferential attachment. Whoever got that IBM, whoever got that IBM, that IBM deals in class. It's impossible to remember how important IBM was at that time. IBM in the mid 80s was 80 % of the market capitalization of the entire tech industry. They were the absolute gorilla. And by the way, the IBM PC and then the clones ultimately that came out of it completely standardized the industry.
36:08But all of the PC companies from before that went away. It was an extinction-level event for everybody else. And so whoever got that deal, had he not gotten that deal, it's not even clear Microsoft would have stayed in business. No, having said that, he gets obviously credit for everything that's followed. There is a trend where if you go to the absolute cutting edge of tech, they're so sort of wilderness people that they don't have the conscientiousness. Correct. They go flying instead of turning up to the meetings. And it's almost like you get a second generation who go to the frontier, but a conscientiousness enough to institution build, and those become the super big companies.
36:39Yeah. By the way, Dell's another classic case data from that same time. Dell Computer was founded at the same time. There was like 400 IBM clone companies at that time that were actually the process of going under. Most of them just like vaporized. This is like five years later, right? During the down cycle in the late 80s. And that was around the time that Michael Dell in his dorm room decided to get through the PC business. And that's exactly right. He was a version of that. He was a more systematic thinker than the wildcatters who had been in the PC industry before that. Is that how Oracle wins in databases?
37:06Because there's a ton of database companies back then. Yeah, I think Oracle was a somewhat different story. I think it might have been more of a story of just raw aggression. Larry was always very into Japanese samurai culture, and I don't think that was a mistake. So moving forward in time, why did none of the pre-Google internet companies survive? like, like, CosXSite, Out of Vista, AOL, Yahoo, none of them. So I think that you need to really rewind back to the differences between then and now. And I would just say a couple things on that. One is, like, the whole Internet boom bubble, whatever you call it, of that period was basically four years.
37:37It was basically four years in and out. Those, like, for example, those companies you just mentioned for the most part, my company got going in 94. Those companies really got going in 96. By 2000, like that, you know, it was nuclear winter. And so it was a four-year period. The business models either didn't exist or were brand new. And we could spend a lot of time on that. But like all the business models that you have today that like have these big, you know, mega companies, like those business models didn't exist. Like it was still mostly just package software in those days. And so it was really hard to build the kind of enduring business that you see today.
38:07And then I would say the third thing is the market was so small. So the total market size in like 1999 for Internet anything was like 50 million people total max maybe. Maybe. Half of those people were on dial-up, which only barely counted. By the way, that was mostly AOL, which only barely had internet support, the way we understand it. They had a browser, but it wasn't what you're used to. And then the PCs were super slow, the modems were slow. And that was still, the median internet experience in those days was you dial in for maybe an hour at night from your desk at home. And then businesses, by the way, were just like, even businesses that had internet, connectivity were doing everything they could to prevent their employees from using it.
38:44All right, how are we done over here? Everyone, all right, there we go. All right, very good. Anyone need anything else? Finally, finally a real Irish bartender. Finally a legitimately Irish bartender. You need a refill? That would be fantastic, thank you very much. All right. Outstanding. So it was just, it was a very early crude time as compared to now. So there's another question that leads to you, which is normally you get sort of bull and bear cases on like crypto or defense or enterprise SaaS. AI seems unique in that there's very little in terms of articulate bear cases about why it matters.
39:16In fact, most of the bear cases go the other way, that it's going to destroy the world or something like this. Were there articulate bear cases on the Internet during the bubble? Oh, I mean, yeah. I mean, well, the original bear case was just nobody's ever going to make any money like this. It's ridiculous. And then there was just a huge onslaught of this is just going to be cybercrime and, you know, porn and spam and fraud and abuse. So you had the similar sort of equivalent today, I think. Well, every new technology has a moral panic that it's going to ruin society. It was consumer technology.
39:40And then, look, it was just like this, you know, Then you just use the product and be like, this is a joke. It doesn't really work. Look at how long it takes images to load. Is anybody really going to put their credit card in? So there was, I don't know if bear case is the right term, but there was massive skepticism. Let's still man the bear case here for a second. I think the smartest bear case was that the internet's clearly a cool thing. You guys are getting way over your skis in terms of valuations here. And in particular, you're getting way over your skis in terms of the build-out that's happening of the internet infrastructure, where the demand will take a while to catch up.
40:10And of course, that was true where there was a fiber overbuild. And clearly, there isn't an AI bubble in the sense that everyone really likes their tokens. The stuff that we're doing with AI or my personal chat GPT usage, I really like that. You're not going to take that away from me. And so it's not a bubble in that regard. And it's sensibly priced and everything like that. It's a true tech, better, faster, cheaper story. However, there is a huge ramp up in AI data center build out. Oracle just had that, you know, 4x RPO beat that caused their stock to go up 40 % and L 'Oreal to become the richest man in the world.
40:46Basically, they're doing giant data center projects for AI companies. And one can imagine that there will be a data center bubble where people get too excited about the build out and we build capacity ahead of utilization. And people finally, it's the last musical chair, people build that data center where actually no one wants to lease it. Do you think that is happening? will happen. Is that a sensible framework? I would say actually that is precisely what happened with the internet boom. Exactly. That's my analogy. That's right. And so for people who don't know this, what happened with the internet boom was there was the sort of internet software and services and Nescape and Amazon and these things.
41:20And by dollars, people confused the dot-com boom. The internet stuff didn't matter. It was a infrastructure. It was almost entirely a telco bubble and it was almost entirely a telco crash. And you know that for two reasons. One is the sheer amounts of money involved were so much greater on the telco side. And then the other is telco is where the debt came in. To get a really monumental crash, depression, recession, depression, you need a credit bubble. And the credit bubble was 100%, I can tell you, not on the tech companies. It was 100 % on the telecom companies. And it was massive and it was amazing.
41:48And some of them are dodgy stuff going on like World Cup. And then there was fraud. Right, exactly. And those stories are truly spectacular. My retrospective kind of explanation of what happened, consistent with what you were saying, basically, was there were a small number of people who were building the software and services. And that was because it was just like they all had been invented from scratch. And then there were just only a small number of people who even understood the software and how you could possibly apply it. There just weren't that many of us running around who did that. And so John Doerr had famous like, at some point, internet became a cream that you rub on investors to get them excited.
42:17And when that happened, what happened was you had a much larger number of people who had a lot of knowledge about how to put buildings in the ground and how to fill those buildings with fiber. And the good news with being in the data center business in those days, it was data centers, right? It was data centers. Hard to hard on this case, it's a very interesting point, which is that when you get a boom, because the new people, there aren't enough people with the new skill set to do it, that can never be the epicenter of the bubble. It's always where the 50-year-old thoughts of capital are, that's where the epicenter is.
42:44It was telco in the internet bubble and all those telco people are 50, and so now it's data centers. Exactly. The way I would describe it is when the thing takes off, whatever the core thing, when the core thing takes off, there's just too much money. There's too much money that wants to come in and participate. And it literally cannot participate. But also, it comes in the way it knows how. It comes in the way it knows how. And so, and this is what you would find at the time, which was you would meet a lot, and I met a lot of these guys, a lot of these were telco CEOs or people, a lot of these new telco companies, Global Crossing, all these new companies.
43:15Global Crossing was one of the great kind of boom, boom, boom, blow up kind of stories. At the time, and the entrepreneur was this guy, Gary Winnick, and he was actually a Drexel Burnham. He was a Bond guy from the 80s, a Leverage Brown guy. And he just figured out, like, oh, we know how to put buildings in the ground. We know how to build fiber. You go to Cisco, you buy the devices, you rig up the fiber, Corning will sell you the fiber, and it's a known thing. And his expertise was going to the debt market, convincing them to finance that. And then he could go just hoover up capital. And in fact, he built tremendously valuable, tremendously important infrastructure.
43:43It's just that a bunch of that infrastructure was not actually filled up for 15 years. And in the meantime, much like luxury hotels, it traded hands three times. The people who own that infrastructure today are doing very well with it. Many of those companies went under. It would be ironic if AI researchers are still underpaid, but there are too many GPUs per AI researcher. Yeah. So this is the thing. And here's where you get into the question of whether you can ever reason by analogy and whether things are actually the same. Right? And so then it's like, all right, is AI the new internet? And it's like, okay, if AI is the new internet, then you could maybe plausibly expect this kind of cycle.
44:19And for sure, you do, I mean, you guys probably meet people all the time, which is like, I don't know how to invest in the software side of this, but we're going to do a giant data center build. And this includes nation states doing this. And so you could say the history is repeating itself. The counter argument to that is, I don't know that AI and internet are even remotely comparable. Well, another way to say it is if you could have sped up broadband by maybe five years, the internet bubble is in a bubble. It just seamlessly goes into 2007. You still had 56 K modems in 2001. Correct. People forget, you remember this, but people forget or don't know this, home Internet broadband was not common until like after 2005.
44:55And I was actually at AOL. I follow this very closely because I was actually, because we sold our company AOL, I was at AOL on the executive staff in the board meetings in 1999. And the big question for AOL at that point was how to get from being the narrowband provider to being the broadband provider. Because we knew it would happen at some point, but you know, it was unclear when and ultimately the company couldn't figure it out. But the question those days was very much, and it was literally, it was cable modems or it was called ISDN. It was sort of proto-broadband from the Telcos. And it just wasn't happening.
45:21And in In fact, it didn't happen in a scale in 2005. And then mobile broadband didn't really happen until 2012. And people actually forget the original iPhone from 2007 did not have mobile broadband. Or apps. Or apps. But it also, it was on the AT &T old app. It was on the old AT &T. It was useless. Yeah, yeah. 2G. Yeah. So there was this just incredible lag for when an ordinary person could have the kind of experience that you can have today. And so, yeah. So one theory for why, quote, AI is different is, actually, no, the experience that you're having today just in chat GPT is just so monumentally amazing, it's fully there.
45:53And yeah, you have to watch it type the thing out, but the answer is spectacular. And so there's that. And then there's the other thing, which is just the problem with metaphors, which is one of the theories you could say on this is, the internet was an interconnecting, it was a network technology, whereas AI is a computing technology. And maybe the only comp for AI that you can have is actually the creation of the computer. Because it's literally, it's the first major reinvention of the fundamental model of what is a computer in 80 years. going from the von Neumann architecture to the neural network.
46:22And if you trace the history back, they knew in the 1940s that these were the two paths. They knew what the neural network was in 1943. There was a big argument at the time of whether the computer should be based on fundamentally adding machines, cash registers, or whether it should be based on brain architectures. And it's just we had to wait 80 years for it to work. But now we have the computer industry V2, which is much more valuable and important because of all of the obvious things it can do that the sort of hyperliteral von Neumann machines can't do. and so we've successfully unlocked computer industry V2.
46:53It's 10 or 100 or 1 ,000 or a million times more important and valuable. And all of your petty comparisons to bubbles in the 1990s just wash out because, my God, look at what the thing can do. AI is funny because it is always the case that the hype cycle for technologies predates the technology being ready for that hype. And so Charlie and I often talk about the mobile internet hype. Yeah, people are excited about you'll buy cinema tickets on your mobile phone in like the 2000s on a Nokia 3310, which is not actually how the mobile internet played out. And even the crypto excitement, the kinds of things people talk about with crypto of like, oh, you'll be able to make payments, whatever.
47:29We're finally getting to it in 2025 in any kind of meaningful volumes. But it took a good 15 years from when people started being excited about it. AI is maybe the longest time lag from those things where like, when was 2001 A Space Odyssey released? Like the books that it was based on were the 1950s. and then 2001 A Space Odyssey was the 60s? 68. Yeah, yeah, exactly. And that was voice mode with tool use, like Hal 9000. And so I find it funny that we had such a specific vision that was pretty much right, but it took a long time for the tech to be... And there was various waves, Dragon Systems, the tech wasn't that good, but people were excited about it.
48:10Apparently, there's a book called Rise of the Machines that has the prehistory of AI. And I believe if I remember correctly, there were actually debates about this in the 1930s. It actually predated even the invention of the neural network. Okay, so roughly 100 years later, we're getting around to this. Yeah, yeah. They knew in the 30s, and I think Alan Turing and folks like that were involved in that at that time. There's a famous moment in the history on this. So Alan Turing, Claude Shannon, Claude Shannon, the inventor of information theory, two very important guys. During World War II, they're building the computer originally in World War II to beat the Nazis, crack the codes.
48:37And so Alan Turing and Claude Shannon are having lunch at the AT &T executive dining room in Basking Ridge, New Jersey, in like 1943. and they're talking about exactly this topic. And Alan Turing starts to raise his voice, raise his voice. And finally, he gets up in the middle of the AT &T dining room and says, I'm not talking about building a genius computer brain. I'm talking about building a mediocre computer brain like the president of AT &T. And so they knew, like I think he knew that the path that they were on, the von Neumann machine path, was building this hyper-literal, you can almost say like hyper-autistic math savant in a box, which obviously was not going to be the thing that was going to be English language and write everything else that you were going to want to do.
49:17And so he knew this is the wrong path, but he just didn't live in the time in which the technology was available to do what he wanted to do. It just happens that we do. What are you seeing as the emerging sort of heuristics of how the market works? So let me give an example from software. There's no inferior goods market for software. There's no like cheap version of Excel or, you know, there's sort of one - There was at one point. There was at one point stuff, and it didn't succeed, which is the point. But in general, software's gone to one company, some horizontal, some vertical, being the best.
49:44Because they're such a great deal. Because it's such a great deal, because the percent of productivity is the same. Is it the same in AI? Do we go with horizontal intelligence? Do we go, is there an inferior goods market where you end up with AI and device, it's intelligent but not super intelligent, but you don't need it for us to wear that? The way I would think about it is, if you think about, let's say this is a computer industry V2, what did you experience in computer industry V2? you had many different sizes and shapes of computers. And actually what happened at the time was the big ones got built first.
50:12And then it literally was mainframe, and then it was mini computer, and then it was sort of server, and then it was personal computer, and then mobile phone, and then embedded devices. And then by the way, and then it sort of multiplies out where cars and light bulbs and doorknobs and everything else. As you know, what you have as a consequence is the computer industry and specifically the chip industry is therefore in the form of a giant pyramid, where at the top you have a small number of supercomputers and mainframes and at the bottom you have billions and billions of embedded devices and then you have everything else in the middle and the reason you have that is because it's you have custom tail you have you have cost and performance and fit implications for the specific devices you don't want your you know light bulb you know to have to do a round trip uh you know to an ibm mainframe or something you know like it doesn't make any sense you want to have the embedded device so that it senses whatever you want uh you know senses whether there's light in the room like that you know that's just that's like a specific chip and so i i think the scenario in which you only have a few big AI models is a scenario in which not only are those models the smartest, but they're also the cheapest and the most power efficient and the fastest and easiest to adopt and use for every scenario.
51:15And I think that's highly unlikely just because if this is the breakthrough that we believe it to be, and it's the computer industry V2, you're going to want models in everything. You're going to want AI infused into everything. And then for a lot of those infusion, you don't need your doorknob to teach you quantum physics, but you do need it to to be really good at knowing that it's you and not somebody else. And so you're going to have all of these hyper-optimized use cases. And so my guess, in the way we're betting, is you're going to have that pyramid approach. And then look, the economics are going to be a big part of that.
51:45Just because, you know, if only because the door knob gets to run a local power, right? And then the process in the door knob needs to do is a tiny fraction of what you need to do when you ask GPT-5 a query. And so I think this is computer industry, too. And how do the markets play out? where is it just a normal battle price performance with proprietary players? How big a player is open source here? Like, can we, you know, Charlie mentioned Oracle earlier. I feel like people today forget that the proprietary databases used to be the best databases all the way through the 90s, and you had to, like, step one of founding an internet company was, you know, write a check to Oracle, and then you can do stuff after that.
52:22And then the open source databases, MySQL and Postgres, became competitive in the 2000s. like you don't like me reasoning by analogy too much here, but like can you reason by analogy to the database world? Just how does the market structure pay out? Yeah, no, I think that's right. I think that's right. I think that's actually a good comp. Another one is operating systems. So when I was a kid, the world's best operating systems were specifically, I mean, Windows is its own trajectory and iOS, but for like what we used to describe as proper computing on real computers, like Unix computers, including supercomputers and workstations and advanced scientific applications, things like that.
52:59The best versions of Unix were proprietary for a very long time. These really big companies like DEC and PHP and others, IBM, that had their own versions of Unix. And they made a lot of money on those. And then Linux, same story, Linux came along, looked like a toy, and then 10 years later, it was better than all the proprietary ones, and the old proprietary ones died. That's my guess, is it's something like that. I definitely think we'll live in a world of a small number of big models that will be incredibly valuable and incredibly widely used for many things. My guess is we are going to live in a world in which most aggregate AI is going to be executed probably on smaller form factors, and probably most of that is going to be open source.
53:37So where is grand zero where the rate of change will be highest? Software development? Somewhere else? I mean, software development is a very good candidate for that just because you have people building for themselves, I think, and you kind of have this incredibly tight iterative loop, and you see that with these new software and these AI tool companies. So that's a claim. And then, by the way, the other advantage of software development is this is a really underrated thing with respect to AI adoption that a lot of the people in the field are missing is software development is not regulated. And so it's like impossible.
54:05Well, there is that. They are trying. The enemies of progress and freedom are trying, and we are fighting them very hard. But, you know, it's like AI medicine actually can't move that fast because it's regulated. An AI can't be a doctor. Right. You can't get licensed. An AI can't be a lawyer. It can't go make an argument at a court and so forth and so on. And so I think it's like, yeah, it's like the unregulated fields populated by the same kinds of people who are building AI. Charlie had the interesting question of are we overestimating the broad impact and underestimating the specific impact?
54:36Or what if at least for the next five years, as you say, AI in medicine or AI in law doesn't make that much progress because of some of the challenges, but software engineering is totally transformed. I mean, so the counter argument, I mean, I think there's a big argument in that direction. And by the way, I actually wrote a whole, I wrote a big sub stack piece, maybe we can link to talking about how the employment shifts everybody's worried about are actually not going to happen at anywhere near the velocity people think because it's like, you know, a significant percentage of jobs in the US literally are, you know, licensed or unionized or civil service in a way where they literally cannot be replaced.
55:06And so I do think there is part of that. Having said that, I think it's going to, things are going to pop in really interesting ways. And so, for example, you know, ChatGPT is in fact a better doctor than your doctor today with like almost 100 % certainty. And just the fact that it can't literally be your doctor doesn't mean you're not going to ask all the doctor questions. And then you already have people online who are taking surreptitious camera phone footage of their own doctor asking chat to take it during the appointment. I think the medicine use case is an interesting one because it turns out it was a space where most people were actually intelligence bottlenecked, by which I mean it's like test time commutes.
55:36They were getting a very small fraction of their doctor's headspace. And if you put just more thought on the problems, you can get really good outcomes. And then medicine, by the way, medicine and law are also, you know, you can also look at the self-driving car thing, which is there's always this test for like, you know, self-driving car. There's always been this question of is the requirement perfection or is the requirement better than the median human driver? And if you apply that same question into law or medicine, like it's just overwhelmingly clear that you're better off today with Dr. Chet GPT.
56:03Now, like in one sense, you can't live your life that way because it can't be your doctor. On the other hand, you can sit there all day long talking to it about your health. And by the way, I think there's going to be a lot of tension and a lot of drama in these different fields as that happens. But here's another argument that comes back around on this, which is the argument of like, oh, AI is horrible because it's going to lead to five companies controlling everything. And it's going to be like, that's it, right? And the monopoly cartel fear. And there's a bunch of reasons to be suspicious of that, including things like open source.
56:30But the other reason to be suspicious is, at least with downstream impact, is AI is already maybe the most democratically distributed technology in history. You know, so whatever, 600 million people or whatever it is, number now is on chat GPT in like two years. And again, you compare that to internet adoption, it's like far faster. And of course, the reason is because the internet exists today to be able to distribute it. But the world's most advanced AI is in an app that 600 million people have. It's not in the one that I have or that you have. It's the one that 600 million people have. And so this technology has already been hyper democratized.
57:03It's been hyper democratized. And so it's going to be in everybody's hands. And people get confused about this because they're like, well, why would big companies do that? And the reason is because the mass market is always the biggest market. Yeah. Right? Like, you want to get to everybody if you're trying to build the most successful company and to be the company that is the most important. And look, for sure, there are always concerns about aggregation of power and centralization of power, for sure. But there's this other thing, which is, what if this is just like the Philosopher's Stone, the alchemy of sand into thought in literally everybody's hand right out of the gate.
57:33So if you look back at the old companies, you look at the S &P 500 of 1980, there's not that much change in the success based on tech. I.e. it's not like some bank gets better at tech than all the others and just goes past all the competitors. If what you're saying is true, you would say that old companies are going to adapt less well.
58:21Oh, 100%. years you went from mainframe to mini computer to client server to as you said to PC and to phone and so what happened is over 40 years the technology cascaded down into the mass market and then today you know it's that culminated in the$10 Android smartphone in India. And so that was that. AI at least so far and by the way many other categories of new technology in the last 30 years, smartphone is another example of this, or have been the reverse which is no, the individual gets it first. The companies are deciding to go for the individual market first because that's the largest market and those are the people who are the easiest to adopt.
58:57It's Andy Warhol, the president drinks the same Coke as you and I. Exactly. And then what happens is over time, what happens is, and this is what happened to smartphones and this is what happened with, and this is what I believe is happening with AI, which is the individuals get it first, adopt it first, the small businesses get it second, adopt it second, the big businesses get it third and the government gets it fourth. not because the governments and the big companies couldn't get it faster if they wanted to, but they can't because they can't absorb it. Like they have all their rules and then they have all their bureaucracy and they just simply can't absorb it.
59:26And so I think there's, and again, it's like at the level of like politics, you know, sort of just structure society, you could say this is like a fight between the power of the individual versus the power of the state. You know, obviously there's fears of like AI surveillance and all these things, you know, on the state. But the other side is every individual citizen being super empowered and being a PhD and everything, including how to deal with the state, right? So everybody all of a sudden is a super lawyer. Yep. Okay, and then within business, it's the balance of power between small companies and big companies.
59:52And if you're just looking at speed of adoption, there's no question small companies are adopting faster. Well, I was going to ask about that, because like Robert Solow said, the computer age shows up everywhere except the productivity statistics. AI productivity is showing up everywhere except the hiring plans of your portfolio companies, which still seem to be hiring a lot of humans. What does the realization of significant AI productivity gains look like? Because presumably, like, stodgy large companies, you believe, will fight the gains at some level. Like, they won't take as much AI productivity as they should.
1:00:20So I think the most basic question is the sort of fundamental question of, is this a centralizing power, or is this a democratization of power? Do you think it will make small companies more powerful in the battle against large companies? I think there's a really good chance of that. I don't know for sure, and we'll see. But it seems certain that it will make younger companies more successful against older companies. I would assume so, or the kinds of companies that have the kinds of, right, exactly, less bureaucratic. But you have this, let's take the employment, the jobs thing, because that's the one that gets all the headlines, which is just like, oh, all the jobs are going to go away, because yeah, it's going to do everything.
1:00:52So one version of it is like, okay, that is going to be the thing, and this leads to the meme of five companies are going to own the world, and you have, whatever, three years to get out from the permanent underclass, whatever, right, that's leads to that. The more conventional economic argument is the opposite argument, which is this is going to deliver massive productivity improvements, not just to companies but also to individuals. When you put a technology in the hands of an individual that massively increases their productivity, and the way I think about that is AI just makes every individual a super PhD in every topic, that's like the most dramatic increase in what economists call marginal productivity of the worker that has ever existed.
1:01:27And so as a consequence, every single one of those people is now capable of doing so much more than they were ever capable of doing before, whether they're doing that as like a solo entrepreneur or whether they're doing that as somebody who works in an organization. And so in that version of the world, you don't get the aggregating effects. You get some, but they're swamped by the democratization and the superpowers that every individual gets. And then 10 years from now, we'll do part two of this probably with the same glass of beer at the same room temperature. And we will be shocked by how much AI drove both employment growth and drove incomes.
1:01:59Because again, the conventional economic view is marginal productivity improvements, like You want to hire more people at higher levels of productivity because they can do more, and then you pay them a lot more because they can command higher wages. A huge part of that is when people think about this, they use intelligence but not imagination. If you go back to 1950, there's some movie there where basically a single person is a cell in Excel. They're all sitting in a big room effectively doing accounting. If you described the sort of computing revolution, they would all say, I'm going to lose my job.
1:02:27But the jobs that emerge, video gaming, you couldn't imagine, you couldn't describe. So it's very hard, I think, for people to overcome the sort of the jobs they can see existing disappearing, but they can't see the emergence of new categories. But we've always had the emergence of those new categories. And if you take things like sport, which I think is like 3%, 4 % of GDP, you can imagine that extending to 20 % of GDP and whole new sports emerging. There's vast, if you get more GDP. We have whole new sports emerging with eSports. And I mean, you can argue many of the existing, like all sports have gotten way bigger over the past five years.
1:02:59Like basketball is way bigger. F1 is obviously way bigger. or just they've all gotten much bigger. Yeah. We're even bringing soccer to the US. Exactly. It's inconceivable. No, that's exactly right. And then the corollary to that, by the way, this is very difficult to talk about because people get very upset, but the corollary to that is those old jobs, after the fact, you're just like, I can't believe human beings were required to do that. Because literally, as you're alluding to, what happened? The original - Backbreaking Excel work. The original computer was a person sitting at a desk doing manual math all day long.
1:03:28Like, imagine if I showed up today and told you, that's what your kids are gonna be doing as a profession. You'd be like, sounds like torture. Have you read that Ian M. Banks, the science fiction author? No, I've actually never read that, no. Okay, he tries hard to sort of contemplate what a super advanced society with AI is like. And what's interesting is everyone has stuff that is sort of looks like a job, but is actually leisure. Right, well the best jobs in the world have that characteristic, right? Yeah, and then you have very complex status hierarchies as people aspire. And if you look at sort of Gemeimanschaftic societies like Formula One or something like that, you have a very clear sort of motivation, state's hierarchy for people within it that seems to, like, fulfill a lot of human needs.
1:04:06Aren't you describing being a VC? I've seen the activities of the conferences, VCs go to. Exactly. As we like to say, it's a 934 professor. It's a country club kind of thing. The other, by the way, great economic fallacy that I just see everywhere right now is this idea that AI is somehow going to be this hyper-successful thing, hyper-acceleration of productivity and dramatically change everything, destroy all the jobs, and yet somehow that's going to lead to people being immiserated and being poor and not having anything. And the missing element there is that even if that scenario plays out, which I think, as I said, I don't think it's a centralization scenario, but even if it played out, the result would be hyper deflation of prices, which is the thing that people miss.
1:04:41And so the price, in that environment with that level of productivity growth, the price of goods and services will collapse. And things that today cost you a lot of money will all of a sudden all be cheaper free. This is sort of the - Everything becomes oversupplied. In Star Trek, there's no GDP would be zero. Right. The replicator does everything. Right. And so, things that cost,$100 cost a penny, right? In that world, even real GDP looks like it's shrunk, and everybody is much, much, much, much better off. And by the way, this is not the first time, there have been periods of sustained deflation in the past.
1:05:13You see it within categories. Look at the spend on CDs, music CDs versus music today. A lot of, I always talk a lot about the so-called second industrial revolution. So the most sort of, the time in which our entire modern world was built with everything from airplanes to freeways and everything else, 1880 to 1930. It's like that 50-year stretch. And for a lot of that period, they were in essentially a protracted deflationary depression. Because what happened was the technology for acquiring and processing raw materials was advancing so fast that there were gluts in all the different raw materials.
1:05:43And so it felt like the economy was caving in because prices were collapsing, economic activity was down, GDP was down. In reality, what happened was a massive surge of productivity growth and a massive surge of material prosperity. And over that period, both productivity growth and economic growth advanced something like 3x of our time. But if you read the books at the time, they're obsessed with this problem of like, oh my God, there's this oversupply of iron. What are we ever possibly going to do with it? And it's destroying the economics of the iron production business. Could you not have low productivity segments of the economy find ways to avoid the prices collapsing too much such that you don't get this effect and people are still unhappy?
1:06:28Almost cost disease. Yeah. Like, we've gotten much better at health care over the past, you know, 50 years. And yet. Yes, yes. So almost cost disease, but also just simply government. You see this today. So basically, it's like today what happens if you chart, it's this famous chart, if you chart like basically the prices of products across all these sectors. The deflationary economy and the inflationary economy. Yeah, there's two different economies. And the deflationary economy is like everything electronic, everything software, everything media. By the way, basically everything all light manufacturing, clothes and everything.
1:06:55Well, not housing. So the price of clothes collapses, the price of housing hyper rises. Oh, sorry, yeah, I was saying the accelerated. On the other side, on the nonproductive side, you've got housing, education, and healthcare. And that sort of, I think, explains a lot of the politics and sort of feeling of our society right now, which is just like everything that's like optional and fun is getting super cheap. And everything that's actually necessary to like raise a family is like getting hyper expensive. And exactly to your point, it's because these are like two different economies. And then you look at, and this gets complicated, but if you look at housing and health care and education, what they all have in common is heavy government interference, specifically of the form of restricting supply.
1:07:33In all cases, the government basically restricts how many houses can get built, they restrict how many doctors can get licensed, they restrict how many universities can get accredited. And then because restricted supply leads to prices skyrocketing, the voters get mad, and so then the politicians subsidize. In all three of those markets, there's massive government subsidies, federal student loan programs, federal mortgage programs, federal healthcare programs. And if you insert basic economics, if you constrain supply, you cause prices to rise, and if you subsidize demand, you cause prices to rise.
1:08:03And so I think this is basically the state of the Western democracies over the last 50 years is every step of the way, as the price of the American dream, housing, education, and healthcare, as the prices rise, the pressure from the government to subsidize increases, which just drives the prices higher. And so you're in this ever escalating spiral. I'm particularly concerned about more of that. Everyone was making fun of the Boston City Council, objecting to Waymo and maybe voting to preserve driving jobs and everything like that. And so we find more categories to turn into health care, education.
1:08:39Yes, sinecure is fundamental. And then almost cost disease kicks in because now you have this different – then you have the hyper incomes being earned by people in the deflating sectors where there's massive productivity growth. And then people in health care get to command those wages. And then the whole thing compounds it gets worse. By default, this is what the governments are going to do. By default, it's what they're exactly doing today. And then there's a really tricky political economy thing to this, which is like the voters, it's very hard to tell the voters, like, don't vote for the guy who says he's going to subsidize housing more.
1:09:09So are you worried about this as a political future? Yes, 100%. Well, I think this is our political present. Sure, sure. I'm seeing an expanded version. An expanded version 100%. I'll give you the latest example of this. The latest example. So remember the dock workers. Remember the dock workers strike? Yeah, I do. Okay, remember the guy with the gold chain? like the whole thing. And we found out about the dock workers and you dig into it and you're like, oh, the dock workers union. This is why our European ports are way more productive than the US. It turns out because you have these unions and they have a tremendous amount of political stroke.
1:09:39One of the things that was discovered during that process that I didn't know is that in prior union agreements with the dock workers, they already had a one-to-one ratio of people sitting at home doing nothing to every productive dock worker as a consequence of the last, whatever, 60 years of these things. So basically, there's a long history here that just never became visible in public, which is every time any kind of new automation shows up at the docs, the doc workers renegotiate the contract to preserve the jobs, which literally means people sitting at home. And that was before the most recent agreements.
1:10:05And so, that's just a micro example that's easy to pick on. The much larger example is the civil service, public sector unions, obviously, right? And here we're into teachers unions and nursing unions and all of these things. And then here we're into this fairly amazing, bizarre world we've been in for the last 50 years where you have, especially around government, You have both civil service protections and union protections. Right. So exactly. So by default, the political economy makes all of this worse and worse. By the way, this is why I think inflation doesn't mean what it used to. Inflation 50 or 100 years ago used to mean like the price of raw materials was so important in the economy that, you know, you felt it like very directly.
1:10:43Now, as you say, you've got this. It's hard to talk about a single bundle. Yeah. It's not the same thing. And this is the thing where you can't, you know, you can't build a family off the price of the iPhone. Like, you know, just because everybody has, like, infinite media on their iPhone for free does not mean that they feel good if they can't buy a house. I liked your, what was your inflation stat of if there's a hole in your drywall, it's cheaper to put a flat screen TV over it than it is to repair the drywall. 100%, exactly. Let me drag us back to AI in a second. You used to have, you know, the 10x engineer.
1:11:16You're going to have the 1 ,000x engineer with AI? Yeah, for sure. I think you already do in practice. And, of course, we have had for a long time. I mean, we've had the 1000X engineer for a long time. It's just, it's becoming - Are we going to add another one? Yeah, it's becoming more visible. It's going to apply in more areas of software. And then look, the other thing is just the payoff to software has been rising. The markets are so much larger now. This goes back to why would this time be different with AI versus the internet, which is just like, okay, this is the first time in human history that you've had 5 billion people connected on an interactive network.
1:11:41And if you are a provider of products and services that go into that market, like if it works, you may or not work, but if it works, it can get sort of infinitely large and actually really fast now. And so, like, you know, what is the upside? You know, how many people are there in the world who are going to pay whatever it is, 20 bucks a month for the world's best AI? It's not all 5 billion, but it's a much larger number than, you know, you would have had 10 or 20 or 30 years ago. And maybe it's just simply market size. As you just heard from Mark, we're in the midst of a massive platform shift with AI.
1:12:17It's like the computer industry, V2. And Stripe is the company building the economic infrastructure for AI. If you've used an AI product recently, you've almost certainly used Stripe. More than three quarters of the Forbes AI 50, including OpenAI, Anthropic, Lovable, 11 Labs, Perplexity, Cursor, Midjourney, they all use Stripe to monetize their products. And they're growing at a historic pace. We analyzed the top 100 AI startups on Stripe and found they reached the million-dollar revenue milestone four months faster than the SaaS companies that preceded them. AI companies choose Stripe for high converting checkout, instant global reach, and AI-driven payments performance, all while monetizing in the ways that they need with subscriptions and usage-based billing.
1:12:56And then as AI agents begin to buy on our behalves, Stripe is building the tooling for agentic commerce so that any business can thrive in this next era. So come to Stripe to explore our MCP toolkit, agentic payment flows, and everything your AI business needs. You've been super early to crypto with A16Z. It's probably the area where there's been the most concentration of VC performance. You, Paradigm, not that many others. Two questions. Why did so VCs focus on crypto? And then how important a stablecoin is going to be? So the first question is, why did they? Why didn't they? Didn't they? So what I've observed, I mean, so one is, you know, you could always just say the easy explanation.
1:13:38It's just they didn't understand it or they were focused on other things. What I've observed is that as technology has become more important, people's belief systems have a lot more to do with technology. So like your worldview, like the part of your brain that thinks about things, like a larger and larger percentage of that is devoted to technology. And of course, if you're a VC, that's like 100%. And then like whatever you're spending your time on, you form whatever myths, legends, religion, cults. So it means the same question of like, Why is the press so much more focused on technology than they were 15 years ago?
1:14:08Essentially, it was harder to be politicized about AOL and eBay than it is today. Yeah, exactly. I think what we observed is a lot of VCs who were very logical and dispassionate on topics like SaaS, for which there's no religion. It's hard to get political motivated about SaaS. It's hard to get political motivated about SaaS. For some reason, there was something about crypto where they just got locked in on, yeah, the politics or the whatever. And it was just like, oh, so my theory of it after a while, because I just met so many people who would just like foam with it. And it wasn't even that they were like, oh, I don't think it's going to be valuable.
1:14:37They would be like, oh, it's evil. Like, it's like fully, it's full on evil. It's a scam. It's a fraud. It's a this. It's a that. If it works, it's evil. If it doesn't work, it's evil. One of my tentative conclusions was just like money pisses people off. And so, like, you know, making money through tech is usually an indirect process. In this case, there was a more direct aspect. People get just really, people have always built up all kinds of weird religious and political views around money. And yeah, literally what we experienced was people just got really upset. And we can never understand it because it's like, what's the point of being a venture capitalist of all things?
1:15:08What's the point about being negatively upset about a new technology? And in particular, it feels like it requires high openness where there's something about early crypto where it attracted folks like Bology, where there was all these grand pronouncements of like, oh, Bitcoin will supersede the nation state. It led to a lot of that kind of slightly cultish, very cyberpunk. It really reminds me of the John Perry Barlow letter. Declaration of Independence of Cyberspace. Exactly. John Perry Barlow is the Declaration of Independence of Cyberspace. There's a lot of that kind of vibe about crypto. And so it required one to be open-minded enough to think there could be something here.
1:15:48And I think most people are not that high openness. High openness. But you're not that high openness. Building on that. Well, I'm, yeah, I don't know. But I'm not introspective, so I don't have to think about that. It also got right-coded. I think it got right-wing coded because it got, like, libertarian-coded early, especially in the 2010s when everything got politicized. Anything coded right libertarian was bad. And then, quite honestly, and maybe this will piss people off if I say it, but quite honestly, if you actually want to understand it, how it works, it actually is quite difficult. It is a complex technical thing.
1:16:19And I think maybe people literally don't understand. I dealt with this a lot when I would deal with people who were causing us trouble in public, and I literally would try to explain it to them, and I just fundamentally couldn't. By the time we're using the phrase Byzantine general problem, you're done. It's never going to work. My observation is we have a friend who talks about how crypto contains multitudes, and that's the important thing you have to internalize, because the criticism you will hear is sometimes something like, oh, there's a lot of scams in crypto. That's right. And it's like, okay, crypto is this big box.
1:16:52And within this big box, there's a lot of scams happening. There's like, you know, Vitalik types who are really interested in developing new protocols. There's people using it as a, you know, store of wealth, especially in emerging market countries. There's people who are just interested in like speculative number go up games. There's people who are passionate about developing new payment systems. And they're working on, you know, Bitcoin Lightning or something like that. It's this big box that contains so much different stuff. and there are strengths and there are weaknesses or there are kind of things that we might not like.
1:17:24Again, I don't like some of the rug-pulling kind of scam aspects, but it's just a big box with a whole lot of different stuff in it and people seemed incapable of reasoning that way. They see what they want to see. Plus, it was also like you want to see the tech guys taken down a notch and this is some way that tech guys are manufacturing magic money. And then maybe another more focused way of what you're saying is every new form of financial technology associated has been historically associated with some form of bubble and crash and sort of scams along with that. And the classic example of that that I think is illustrative for crypto, the invention of paper money.
1:17:58John Law invented paper money in France about 360 years ago and it immediately sparked what became the South Sea bubble. And actually he ended up basically like his life did not go well after that because people - He fled to Venice. He fled to Venice and basically died poor. High yield finance maybe another example. What's that? High-yield fine, like Michael Bilkin. Oh, yeah, yeah, yeah, yeah, junk ponds. Junk ponds were completely discredited. By the time Mike Bilkin was sent to jail, yeah, junk ponds had been completely discredited. Because everybody, again, the moral story, everybody knew that it led to this massive bubble of all these, you know, deliberately high-risk bonds.
1:18:31Who would ever do that? A decade later, that market was much larger than it ever had been in the 80s, and was extremely well-respected, and it played a huge role in the build out of everything since. And so new kinds of money lead to new kinds of scams Speaking of new kinds of money, how do you think about stablecoins? Yeah, yeah. So, stablecoins, I would say, primarily, it's been super helpful to have stablecoins succeed because it's just an obvious, incredible use case. It's worked incredibly well. They're being used all over the world for many different reasons. The numbers are now extremely large.
1:19:04I think it's great. It was originally, you guys probably know, it was originally part of Vitalik's early work. he had a very unfortunate do you remember the original name for stable coins? Colored coins. Only an ESL speaker would pick that name but the idea was a crypto token wrapping a real world asset. So that was part of the original thinking on all this stuff. It's worked incredibly well for dollars. I believe that will work incredibly well for many other kinds of assets. It's great. Now having said that, the crypto purist natives are like well that's not the main thing because it's a bridge technology to the old world.
1:19:39I think it's great and I think it's fantastic that you have such a successful use case. So fintech has generally not produced great companies or giant companies because it's been country by country democated. It's here in our poll! He's really upset about the way it is. You end up with these very mediocre companies like Stripe, but they're fantastically managed. It seems like stablecoins could lead to the global scalability in fintech that has been the prerequisite to making super valuable tech companies. I mean, we've had some fintech ones that we're very proud of, including Stripe. It's just the level of what is regulation.
1:20:18Payments is different because they did go global. They did go global. Not many companies have been able to. But they have regulatory kind of constraints there as well. And then the last decade in particular, like a lot of the Western countries, they've been on a crusade against any kind of financial innovation, just on general principle. And so there's been these real regulatory government headwinds. And then just look like dealing with the banks, dealing with the credit card companies, dealing with these, they're not psyched at the idea of some kid with some new idea. They're just not. And so even if you have regulatory clearance, can you actually implement the thing is an open question.
1:20:52And so I just think there's a lot of glue, a lot of stickiness. And then, I mean, look, you could also say, to be fair, you could also say, look, it's a high hurdle to go to a consumer and to say you should trust your money with some new companies. So there's like a whole issue there. So yeah, I agree with your optimistic point of view. This was always part of the crypto philosophy, which was programmable money. If you have programmable money, then all of a sudden you could have financial services work a lot more like software. You could have a much higher rate of innovation. And you're right, maybe we're starting to get there.
1:21:22Was there someone who really got you into crypto? I would say the main person was my partner, Chris Dixon, who was very early and had figured it out. And then we were involved in Coinbase early on. and so Brian and Fred at Coinbase were super helpful in helping us understand it. And how do you think? Oh, and I got, sorry, and then Bology. Actually, Bology's at the head of that list. And how do you think Chris cracked it so early? So Chris is just, Chris always, Chris's entire life has been this pursuit of, it's just how he thinks, he's just born to do this, and it's been, you know, it's in pursuit.
1:21:50He uses these terms, he uses one term, he says, what nerds do on nights and weekends. It's one way to look at it. The second way to look at it is, good ideas look like bad ideas. And then his third most recent version of that is like internet cults. It's like if it has like a thriving subreddit, then like something's going on. It's the other side of the people's negative emotion on this is the things that become movements early. Like the internet enables movements. Is there something that's, yeah, this is the homebrew computer club thing. That's right. John, how do you think about stable coins for you?
1:22:24It's funny. When you're saying crypto is an internet cult, we find that it's very vibes-based in a funny way, where there was always the thing of, like, Stripe is pro-crypto, we're super excited, Stripe is anti-crypto, not going to make it, Stripe is pro-crypto again. And we've never been, that's never how we've conceived of it. We just want to build things that people find useful. And, you know, the Bitcoin white paper dropped in 2008, I want to say, and Stripe was founded in 2009. And so we've kind of been watching all along stuff. Wasn't it February 2009? It might have been 2009. You're right.
1:22:56Anyway, it was just before Stripe. And so we've just been trying various things, like we funded Stellar in the early days. We tried Bitcoin support. Original Bitcoin was a horrible payment method, you know what I mean? And the thing we have really noticed that's really striking is there's a level of consumer adoption and familiarity that allows for a mainstreaming. Like we just worked with Shopify to like they now offer stablecoin payments on all of their checkouts or they're rolling that out on all of their checkouts. That's just not a thing that would have made sense even three or four years ago.
1:23:26And so it's like, you know, we're talking about the internet stuff. Just at a certain point, Google and Facebook and all of these companies start to work. And if you try to launch Facebook in 1998, it doesn't work because there aren't enough internet connections. I think there weren't enough wallets for a lot of things to work. You look at the stablecoin supply charts, like we're going at 40%, 50 % year over year. It's the grains of rice on the chessboard. You don't need that many years of 40 % to 50 % year over year growth before it really works. But it's been really striking for us over the past 18 to 24 months where we've been trying to make different things work at various points.
1:24:00are going to be shut off products that don't work. But now all of the products are really working all at once. OK, I had some questions on the Andreessen Horowitz business. Why aren't you a hedge fund in that you, or like, why don't you do public investing? You don't have to be a hedge fund. You can just do long only. But aren't you in the business of predicting tech trends and evaluating companies? After having done this conversation, we think you might be quite good at it. Exactly. We've considered it. And it's just if you guys spend time, if you spend time with public market investors, like they just have a very different motion than what we do.
1:24:31And so they just... But is that tradition or is that fundamentally intrinsic to the ontology of the job? I think there would be a different way to run public money in a way that, for example, would have caught a lot of the MEG7. Like I think that possibly exists. And literally, you could just say it's as simple as apply the venture mindset to the MEGACAPs and away you go. And obviously, we now know venture scale returns when you get that right. I would just tell you, I will tell you, one of the things that saves venture is that we're locked up and our investors are locked up. It's a feature, not a bug.
1:25:02It's an incredible feature. In traditional finance theory, they always tell you that illiquidity is a deficit. It turns out - Which is true, but human nature is a bigger one. Liquidity would be a feature if we were less messed up. It is so incredibly hard and that gets sucked into the psychology of the moment. I spend a lot of time at our firm trying to get people to not be sucked up in the psychology at the moment. For example, it's just like an absolute ban on television news in the office. Like, no, if it's on CNBC today, it does not matter to us. If it does matter to us, we made some horrible mistake eight years ago that we can't fix now anyway.
1:25:33And if it's anything else, we shouldn't be paying attention to it. Because the whole point of this is things that are going to take five or 10 years in the future to develop and people just need to get back to work. And I bring that up just as like, okay, so here's a very pragmatic challenge. You're running public money with a venture strategy. All right, what's your lockup? Okay, now you got a quarterly lockup. Congratulations, big guy. The market rips your face off, all your investors redeem so much for your strategy. So that's just really hard. Then people who have gone out to try to raise money on longer lockups are like, well, why would I do that?
1:26:02Illiquidity is a problem. Why would I lock up an Apple position? That's insane. Again, you can say it existed. The fact that nobody did that is illustrative of how difficult it is. Now, I don't know, maybe at some point we should. Then the other is just flat-out opportunity cost, which is are you really going to spend the time dealing with that that you could be spending meeting the next Mark Zuckerberg? You invest in companies that succeed and then go public. Can I tell the actual story? We almost did this. We almost started the thing and we're like, all right, we have the venture mentality, we have the thing, but because of how the public markets work, we need a public market.
1:26:32I mean, somebody with some public markets background to even be able to raise the money. So he ran a long recruiting process and we got down to the final candidate and we met with him during COVID in, I'm going to say September of 21, something around that time. and we said, look, just bring to dinner, do the work of it, bring your best idea. Like the one company that you would like to commit the portfolio to. Would you like to take a guess for what it was? Peloton. Oh my God. Which then proceeded to fall 99.9%. So you, yeah, miss bullet. Right, and by the way, at the time Peloton, and you remember at the time, you remember, we used to talk about this at the time, remember Peloton was like, oh, this is a permanent, like this isn't just a bike company, you know, this is a movement, right?
1:27:13This is a cult and this is a brand and this is a media, Everybody had their theory, subscriptions, and recurring revenue. During COVID, where people overestimate the permanence of the behavior changes. Yes, exactly. Well, there was that, but there was also just these hardware companies, that kind of company. Fitness is a trend fad-driven business historically. Anyway, that just felt like a message from God. Going back to public market investing, so you invest in companies that then go off and succeed and go public, like Coinbase or Airbnb or all these sorts of companies. you then, because they're public, you get to distribute the stock.
1:27:49And so you distribute it to all the LPs. They get their shares. You get your shares. Do you hold the companies? Do you make a decision? Is it formulaic? Is it not formulaic? Are you secretly a public markets investor because you have to make these decisions? Yeah, so to be clear, there's two parts to that. The part each of us as individuals does do whatever we do with the stock. Yes, but what do you do? What do I do? I mean, you know. Not in specific, but I'm basically saying do you make active decisions or is it like totally formulaic? Well, let me tell you how we do it as a firm and then I'll give it to the individual.
1:28:16How we do it as a firm is we try to make it as mechanical as possible. We're trying to get out of the psychology of whatever's happening at that moment. So you try to define a process up front. But you do want to be discriminating. And so we have a magic box formula of things like, you know, are the founders still running the company? Quality of the founders, you know, are they beating their numbers? What's the growth rate? What's the second derivative? What's the service like in the pub? Exactly. Do they tolerate low-performing bartenders? Yeah, and then we have some schedule against that. There is a theory afoot, and Sequoia is pursuing it, that basically the venture firms and their LPs have left enormous amounts of money on the table by distributing too soon.
1:28:59And the best strategy, if you backtest over 50 years, the best strategy, at least for the top firms, probably would have been to hold everything in perpetuity. And so Sequoia, notably, is trying a strategy where they're trying to do more of that. I will tell you the LPs don't like that. The LPs, you know. The LPs just want their shares. Of money in and out. And they do have a plausible argument that says, look, we're not paying you to manage public money. And by the way, they have their own needs. And by the way, they have their own needs not more than ever. You know, they're under real pressure in a lot of cases.
1:29:27And so, you know, if you ask an LP, they will tell you, yeah, we want you to try to shoot the lights out on as long-dated horizon as possible. having said that, like, as soon as humanly possible. Get us some money, please, right? And so, and where this comes up is, you know, it's just the thing of, well, should we hold it for another three years and go for another doubling, or should we, you know, burden hand on that? Anyway, so we try to run that mechanically. On the individual side, I mean, it really varies by the individual just based on idiosyncratic life circumstances. Off to big company world for a couple of questions.
1:29:59How much should big companies focus on their competitors? I mean, so this is a real double-edged sword. So the easiest thing in the world is to focus on your competitors, right? Because you've got somebody to benchmark against, index against. And it's just been amazing how many other big companies start or stop their VR and AR programs based on whatever Meta's doing at that moment. Like they seem to have outsourced their thinking entirely to Meta. And so there is this dysfunctional version where you're kind of outsourcing your thought to the competitor. And then there's the Peter critique of like you're getting into these Girardian kind of spirals.
1:30:29And I think there's something to that. Having said that, I mean, I see the other side of that all the time, which is the anti-growth side, which is only the paranoid survive. And isn't it great if you have an intellectual framework to be able to not think about your competition? Because that's a lot more fun. If your competition's good, thinking about them is actually really painful. If you have this enlightened point of view that says you don't ever have to think about them, you're letting yourself off the hook. And so I think there's - Maybe the answer is whatever's most painful, thinking about them and not thinking about them is best.
1:30:59Well, and this gets to what I've experienced with big companies, what I've experienced with big companies, and by the way, this includes in a lot of cases fast-growing startups, like they think a lot about their competitors for the purpose of like trying to basically, you know, essentially ultimately copycat what their competitors are. Like you assume, if your competitor is decent, you assume that for whatever it is they do, you assume they must have some analytical reason they're doing it. And so there's this natural tendency to try to build the analytical case to do the same thing. And so there's an over-focus in that way.
1:31:26Having said that, I can count the number of true competitive teardowns, I don't know, maybe on one hand, that I've ever really seen. Because again, your pain point, the most painful thing in the world is to talk honestly about somebody beating you. Yeah, I always find the Jeff Bezos, you know, we're not competitive folks, we're customer focused, kind of a clever bit of misdirection. Because again, at Decent Stripe, we think that our customers are very smart. And so if they're picking something else, that is some signal of revealed preference that a well-informed person trying to do the best thing for them says, you know, this is better than Stripe.
1:31:59And so we do a lot of secret shopping. We do a lot of tearing down. We want to understand what's out there. And again, as you say, that shouldn't kind of define the roadmap. You should be able to come up with your own products. But if you're not coming at it from an informed place, something is horribly wrong. I think it's some combination of you. You need to be brutally honest with respect to what your actual issues are. And those actual issues include you're losing for a reason XYZ. I mean, in some ways, what they're saying is beoxys avoid pain. Yes. So you need to steer them into pain. I would say it slightly differently, which is I have found people willing to tolerate any level of chronic pain in order to avoid acute pain.
1:32:31And so people would much rather lose slowly over five years than have the conversation that involves a dramatic change to stop losing. Wow. And I've seen that over and over again. It's almost impossible to get people to do that. The level of aversion is like incredibly high. What founders or companies do you respect? People seem fine just bleeding out. I mean, it's just incredible. I mean, you see in other areas of, you know, you see in politics. I don't want to name names, but there are political parties, let's say, in various places around the world where you just look at it and you're just like, like, I can't believe that you're willing to inflict this strategy on yourself with these results that are clearly not working.
1:33:07And yet they will not revisit their core assumptions. If you look at companies that have died over the last 20 years, they do seem to have these very long sort of operatic deaths. Yes. And they change less than you would think. Yes. Do you think that's because people that are prescient and see it just exit? Yeah. And so the people, you've sort of got a selection effect and the people that remain, or is it just that it's too socially awkward of a conversation that says we've, like, most of the clarity? Most people would rather just put one foot in front of the other. Yeah. Most people don't want to rock the boat.
1:33:37Most people don't want to be the skunk at the garden party. Yeah. Most people don't want to call their own baby ugly. most people don't want to, yeah, I mean, it's most people don't want, they don't want the reputation of being a troublemaker, they don't want the, it's like this thing of, you know, it's a very interesting signal you have to decide whether you want to send as a leader, which is, do you want people to bring you bad news? Because it's like, if all people are doing you every day is bringing you bad news, number one, you're going to like slit your own wrists, because that fucking sucks, and then number two, you don't want people to just be complainers, right?
1:34:03And so, do you want, you know, so maybe the most more advanced version is only bring me a problem if you're also bringing me the solution, but like, okay, now your life is better, but like, what if there really is a problem and they don't have the solution? Because it's beyond them. And it's beyond them, and then they're the one that you're going to give a negative performance review to. So, by the way, the other twist on the big company failing thing, which I think is really underrated, is the big companies that fail, the way the story gets written is they never figured it out. And the easy example of this is always Kodak, for example, they never figured out digital photography.
1:34:31What you often find in the back story is, no, they actually figured it out and they did it too soon. Interesting. Kodak had actually a very active digital camera program before. Then they got burnt, and then once burnt, twice shy. Twice shy. Yahoo, by the way, Yahoo had mobile early. Yahoo was all over mobile between 2002 and 2006. And then they got burned so hard on it that by the time the iPhone appeared, it was too late. Yeah, I think that if you did WAP, you were unlikely to succeed in the post iPhone world. Yeah, and quite frankly, I think a lot of the tech companies, well, you mentioned the big tech companies.
1:35:00A lot of the big tech companies, they had the internet It wasn't fully deployed internally. They had had DCP IP products. Like, they actually knew it quite well. They were running it. It just was something that they were very used to that they didn't really think about in any way. And so, yeah, there's the status quo bias thing. So this is a good thing. Even very intelligent-sounding reasons as to why it won't work from a recent document and a recent attempt. People are really good. People are really good at the analytical explanation, either as to why something won't work, or conversely, why something is going to work when it's clearly failing.
1:35:28But again, you just get to sound very convincing, where it's like, that's a great point. We actually tried that 18 months ago. And you did. It's just, you know, no man steps in the same river twice. And so. That's a good segue into, you've been on many boards. What makes a good one? Or maybe what makes a bad one? I mean, yeah, I mean, step one is if it's a successful company. Step two is. Which way does it cause an effect? Step two is if it's a good CEO. I mean, the boards just can't do that. Just privately speaking, the boards just can't do that much. And even that, you know, even the old cliche is the hire and fire the CEO, and even that is like really fraught with peril.
1:36:01Yeah. It's very easy for a board to blow that up. By the way, again, it's often... I do remember your blog had a, how do I hire a professional CEO? And the answer was one sentence. You're expecting a song article and it's like, don't. Don't. If you need to do that, sell your company. Sell your company. And that's probably an overstatement. And there have been some very successful professional CEOs over the years, John Chambers and Frank Slootman and others. But yeah, look, it's just really hard. It's just like, is the company going to succeed or not? Is the CEO great or not? Is the company on the right side of history or not?
1:36:29That's honestly most of it. But do you think boards matter then? It's one of those things like you can't not have one, which is like you don't want to run. Like if you run another board, then you're like as a CEO legally liable for like every screwed up thing that happens. You're much more likely to go to jail. You're much more likely for things to spin out of control. There are real requirements. Governance needs to be taken seriously. You're representing a lot of other people's money. So there's that. And then you do want to have absolute dictatorships with like no... Examine your turn or sight ever.
1:36:58And then aspirationally, obviously, the hope would be to be able to positively contribute. Yeah, like you're giving the governance explanation and you're saying that, you know, it's rare that founders are actually removed or CEOs are actually removed. And then, you know, even the cases where they are, maybe things are too far gone and everything. And sure, maybe that's true. But I feel like I would make a cultural pitch where, let me try this on, you can react to it. Like, we found the Stripe board very useful because it's important to have to organize your thinking and have some accountability mechanism where you go on a quarterly basis and talk about things.
1:37:27and then like we're doing this for the first time and so there's lots of people on the Stripe board who have a different set of experience and come to us and kind of advise us on various things and we've gone and tried to pick the hall of fame of various industries who can then go up behind on things. And I actually notice when I talked to way earlier stage founders, I think they underrate the value of a good board where they are worried about the governance thing you say where they like don't want to give up a whole bunch of board seats and then have to do kind of management of VC personality and everything, which is true, but they don't seem to take seriously.
1:38:03Again, maybe they just get this from investors, but they don't seem to take seriously the idea that you can put together a group who will meaningfully increase the odds of success of the company. I don't know. Is that just a particular thing to us? We needed more help than others. Or would you agree with that broadly as a cultural explanation where they're pretty useful culturally for management? Yeah. So what you just said is what we aspire to. So what we aspire to is that the boards that we're on are like that and that the CEOs that we work with want to have a board like that and that we're able to be a contributor to it.
1:38:34And so we aspire to that. I think there are many examples of that being true. Hopefully on that I've been an example of that myself. I think that's all true. Having said that, I guess a board cannot rescue a failing company. Sure. Well, yeah, but there are a lot of people on a lot of boards and a lot of companies that are failing that are spending an enormous amount of time trying to rescue those companies. and so both in and outside of tech. And so it's just a higher-order bit is still succeeding or failing and it's still like quality people versus not. It ties into your... The easiest thing in the world is to go on the board of a company that is going to succeed wildly no matter what you do and then to take credit for it after the fact.
1:39:10But presumably you believe... I mean, that sounds fun, but... Having been through it, the hardest thing in the world is to be on a team on a board where you're struggling valiantly to keep the ship from going down. And the ship is going down. So that goes back to... Can you hire... I've been on those too. Can you hire great CEOs or are those great CEOs, someone wants to describe to me this, the people that have a reputation for great professional CEOs are actually great stock pickers. They understand tech deep enough that they pick the company that's in a great position. Same thing for VC, same thing.
1:39:38You can't hire them to turn around a failing company because they self-select out of it. You know, every once in a while, there's exceptions to everything. Every once in a while you get something. Actually, that is also great, which is there's a world full of holistics in VC. Single founders, multiple founders. Yeah. But there's so many exceptions to each rule. One thing is you never back a married couple, then you didn't back Cisco. You think people understudy the Elon method for running companies? 100%, yes. Maybe just briefly describe that method and then why everyone is so incurious about it.
1:40:12Yeah. And there's two reasons they're incurious about it. There was the original reason they were incurious about it, and now there's the new reason they're I'm curious about it, which is Elon also generates emotion in people. Yeah, so look, you guys know that, you know, how do you run a company? Well, there's been, you know, 100 years of management books, starting with, you know, Alfred Sloan's book. Alfred Sloan built General Motors. And so Alfred Sloan built, Alfred Sloan famously wrote a book that people like Andy Grove learned from that basically said, here's how you build a large multinational, multi-product line industrial company.
1:40:36And so there's this system, and it involves, you know, somebody at the top of the company that's sort of overseeing this, like, you know, machine, and they're getting, you know, fundamentally they're getting reports and then respond to the reports, and then there's all these rules. both rules sort of inflicted from the outside and rules generated internally. And then there's Elon, who just doesn't do any of that. It just doesn't do any of that. And that's a completely different playbook. And the Elon playbook, in a nutshell, as far as I can tell, I haven't worked for him directly, but from observing him and working with him, as far as I can tell, it's basically, number one, it's only engineers.
1:41:07You only have your company, people who matter in your company are the engineers, the people who understand the technical content of what you're doing for technology companies. And then you only ever talk to the engineers. You never ever talk to mid-level management. If you have it, fine. If they need it to whatever, to do their whatever, vacation policy or whatever, it's fine. But if you are the CEO to get the truth, you only talk to the line engineer. And so you just ruthlessly violate the chain of command at all times. And then your job as the CEO is every week to fix whatever is the most important bottleneck to the company's progress.
1:41:35And the way that you do that is you parachute in and you find the engineers that are working on that problem and you basically stay up with them all night until they fix the problem. And then if you don't, if there's no current major bottleneck, you spend your time instead doing engineering reviews, specifically engineering reviews, not product reviews, engineering reviews. And you get all the engineers together and you have them each present what they're doing for five minutes. And the result of that is, you know, every single engineer in the company, you know exactly what they're working on.
1:42:03If somebody's not good, you fire them on the spot. You know, if somebody's great, you go all out to get them. Well, what's the inverse of that? Because for 10 years after sort of Steve Jobs, we had people wearing, doing sort of mimetic bad version, wearing turtlenecks, trying to sort of... Being an asshole. Social style, exactly. I was trying to say that more diplomatically, but yes, being an asshole. The people were being, not Steve. They misinterpreted Steve. That was a misinterpretation. What is the danger for entrepreneurs of sort of, what's the bad version of copying you on? Oh, the bad version is, this is the critique, actually my partner Ben levies this critique.
1:42:37He's like, Mark, the thing you don't get is as follows. which is that, which is that assumes you have somebody like Elon who can hold the entirety of every engineering topic and every business topic in their head all at the same time. And so when you're sitting there with the 23-year-old engineer and you're working with them to redesign the database architecture or whatever, you actually are qualified to do that. And you're qualified to do that not just that one time, but every time. And then again, this goes right back to the last topic we just talked about, which is like, okay, how many of those people exist who can possibly do that?
1:43:08And we know the answer is one. I believe the answer is 10 or 100 or 1 ,000. I don't know if it's a million. I tend to think we have more of those people than we think we do. I see a lot of founders who struggle with this. So my observation for how founders kind of try to figure this out is in the beginning they sort of run everything. You just do everything. You just do everything, run everything because you have to. And you have to have a unified vision. And you don't have this army of people anyway. And so you just do it. And then at some point your high-value board comes to you and says, you idiot, you're micromanaging, you need to bring in all these executives.
1:43:41And then what happens is then you go the other way, you overdelegate. And then your high-function report says, you idiot, you're not involved enough in the details. And then you correct. And then what most of the successful founders I work with do is they end up with a hybrid model where they're deep in the details on some things, but they have a traditional system on the other hand. And do you think that works pretty well? I think for most of the founders we work with that have very successful outcomes, I think that generally is what they do. I think it works well. But it's not the Elon method.
1:44:07Sure. It's not the Elon method. By the way, there's other aspects of the Elon method. I was going to say, I feel like there's more. There's other aspects, right? So another aspect of it is the function and purpose of the legal department is to file lawsuits. Oof. And like, I am not interested in all the rest of this stuff. You can go deal with it if you want to, whatever, whatever, whatever. But like, let's talk, we are going, anybody who goes up against us, we are going to terrorize. Like we are going to declare war and then of course as a consequence of declaring war, like we're not always going to win all the wars, but we're going to establish massive deterrence, and so nobody will screw around with us.
1:44:37By the way, let me give you number three, which is becoming more and more salient, I think, and something we're trying to get our founders to do a lot more of. Number three is it's going to be a cult of personality, and it's going to be a cult of personality not just inside the company, but outside the company. And we're not going to spend any money on marketing. We're not going to put any time at IR. What we're going to do is we're going to put on the show of all time. And the company and the stock and the books and the videos and the products and the jobs are all a function of the cult of personality.
1:45:02I would add three things to that list, too. And you can tell me if you think you agree with these. One is a focus on... And by the way, I thought the Walter Isaacson book, it got kind of a mixed reception. But I thought if you want to study the Elon method a bit, it was actually pretty useful for that. And so the recent biography. One is picking sensible metrics for the business at any one moment in time. And so, you know, with SpaceX and, you know, as they're kind of building up the launch business, you know, dollars per kilo to orbit being the metric that we're going to optimize for. Like, that's not totally obvious that it falls out.
1:45:38Even kind of Tesla, as they're ramping up production, it's like deliveries per week. You could have focused on revenue. You could have focused on profitability. You could have focused on deliveries per year. Like the, you know, number of deliveries per week rolling off the factory line is itself an interesting choice of like high level metric. So a big focus, and I think there's a lot of this in Twitter as well when he took it over, focus on kind of what are the right metrics that we should be, and like some of the criticism that's been levied at X is their focus on engagement minutes on the site has led to things like the ban on URLs, which I think a lot of people think is, the de-boosting of URLs, which a lot of people think is pretty silly.
1:46:13Okay, so one is choosing the right metrics. The second is creating a sense of urgency. And people talk about this as like inventing crises. But I would say the generous version is shortening the time horizons. And so it's funny, like, you know, Elon was going around talking about when he was sleeping on the floor of the factory in Nevada for Tesla that, you know, Tesla will go bankrupt if we don't do this and if we don't figure out Model 3 production. Tesla was a$200 billion company by market cap at that time. So it's like Tesla will go bankrupt or do a very, very non-dilutive equity raise, but creating a lot of urgency around this idea of fixing production and sleeping on the factory floor, which clearly shortens the timeline.
1:46:50And then the third is actually the businesses are really capital efficient. So I'm curious if you see this with hardware companies. I think sometimes hardware companies can be really indulgent with capital, where they say, venture capitalists will fund my vision of exploration for five or ten years. And this is like the risk now as people get into robotics and stuff like this, that you get the self-indulgence. And it's like, I will do my science project for ages, and then I'll maybe figure out a product and figure out how to commercialize it. So the other thing hardware founders do is they fall in love with the hardware and the product.
1:47:15Yes. And they can almost get in, sort of redefine themselves as producers of science or beauty or product and sort of forget they're running a business, or even worse, start to think of running the business as slightly sort of unpleasant beneath them. Exactly, yeah. And maybe even not sort of intellectual enough. Right, and so Elon's companies have always been very capital efficient and like build a bad one and then build a good one, and so the boring company bought a commercial tunnel boring machine before they started developing their own. Tesla had the master plan where they build the low-volume roadster before they get to the high-volume stuff.
1:47:45SpaceX, just for what they do, has never actually burnt that much capital lifetime and got grant money they got. They were selling to the DoD, all this kind of stuff. And so, yeah, would you agree with those three? And do you think people can pick and choose? Because we can take some of those things without maybe the lawsuit department or something. Yeah, so I think that's all right. I would maybe add one more thing or kind of distill it out of a bunch of these, which is basically like truth-seeking at all costs. At least I find this to be the case with him, and I think this is really not – social people who are mad at him really don't understand this.
1:48:16He really, really genuinely wants to know ground truth, and he really genuinely does not want to know anything that's not ground truth. And again, it goes back to our thing of how to confront bad news. He's absolutely ruthless and relentless in making sure that he actually understands what's going on. And you would think that that's common and I have not found that to be common at all among people in business. Or you mentioned another related to another thing, which is you mentioned the thing where, literally with Elon is we're all going to die. If we don't get this, we're all going to die. I like every other typical startup founder, me, when I was doing it, it's always like you're always trying to come across.
1:48:49You're trying to have a brave face. Optimistic, brave face. It's going to be great. Like, you know, really have faith. You should have faith. Like, you shouldn't, you know, quit and go to another company. Like, please, you know, stay with us. It's going to be great. Are you trying to weed out the non-believers or something? Apparently. And I, you know, yeah, I think it's urgency. But it's just, yeah, literally it is just to be the guy who can show up there and just be like, yeah, if this doesn't happen or it's going bankrupt. I mean, the number of other companies where that would happen, it would just, okay, the talent would just bleed out.
1:49:14And then maybe I could add one more thing to this, which is he has what's, you mentioned Steve, he has what Steve had, which is the people who work for Elon and the people who work for Steve, they often report after the fact that they did the best work of their lives. And they often report that they could have had difficult interactions along the way, or they could have had whatever, whatever. By the way, maybe it didn't even end well. Yeah. They were pushed, isn't it? Yeah, and literally they'll say like, wow, like, you know, I got to work on the iPhone. There's a lot of very good ex-SpaceX founders.
1:49:43Yeah, right. And they imbibe a sort of a work ethic that sort of reminds me of, I don't know, Goldman Sachs in the 1990s or something where like they work incredibly hard and they work, they think from first principles and they're truth-seeking. Yeah, that's right. And they're risk-taking, both technically and they're risk-seeking technically and risk-avoiding in business. Yeah, so then my version of your question is, I call this the question of like the milli-elons. It's like, okay, if a full Elon is 1 ,000 milli-elons, right? You can microdose. Yeah, can you microdose, right? So can you operate at the level of 100 milli-elons or at 10 or at 1, right?
1:50:21And a huge number of observers of Elon swear. It's a classic thing. He gets a classic feedback. Steve used to get this feedback. Lots of people get this feedback. Just, wow, you're great. If you could just only like just do 80%, If we could just get the 800 millielon version and you could just not do the other 200 millielons, like just, you know, it's just like you'd be so much better. And like literally like that's like the, what I found with these guys is like they've heard that a thousand times and it's a completely no up of a statement because there is no, for them, there's no reduced version.
1:50:51And so if there's no reduced version of it for them, like is a normal person going to be able to construct like an optimally titrated dosage of millielons? And I aspirationally believe that you should be able to learn things and replicate, but it is a system. It's not just a set of practices. It's an entire worldview. I'm not sure it's a whole system where if you don't have one thing, the whole thing falls apart. I feel like you can... The other part of that, though, that would be one. The other way of looking at that, though, is the person capable of doing the partial version. No, that I believe.
1:51:30You see what I'm saying? Yeah, that I can buy. Like are there people who can do the 300 million Elon version of it? Yes, yes. Maybe. I wish I had met more of them by now. And then the other side of that is, why is it understudied? And literally, I think this goes back to the same thing as why do people get mad about cryptocurrency? It's tribalism. Yeah. It's just there's something about, there was always something about him and how he operated that caused people to have an emotional response. And then that is now magnified 1 ,000x or a millionx. and people are just not having it. And, you know, and he's got like his hyper fame.
1:52:04You know, part of it is, you know, he's polarized the market very deliberately, you know, in the same way that I think a lot of great entrepreneurs do, which is, you know, people tend to either love him or hate him. They either love the products, hate the products. That's very helpful from a business standpoint, recruiting standpoint, because it does create this like whole like thing. Yeah. You know, the thing you don't want in any market is lack of differentiation. He 100 % always has that. But as a consequence, I believe there are a lot of people who should be learning a lot more from him who cannot bring themselves to do it to their own detriment.
1:52:31Can I ask you about the media? So I feel like my framework is that there are often these new technologies that then cause an explosion in interesting media activity in new companies and things like that. And so there was the cable boom, and I'm excited for John Malone's new book, but I saw an interview with him recently and he was talking about they just like caught up a lot of new channels, you know, when they had this pipe going to people's homes that could support a lot of programming. and they had to kind of invent new programming for it. He was talking about creating Fox News because they were like, well, the existing channels seem a little bit to the left and conservative talk radio is really popular, so it seems like conservative news channels should work really well, and it did.
1:53:11So there was cable. Then the internet came along and famously really worked from a media perspective. And in particular, there was the big nail in the coffin for local newspapers where they were the main distribution outlet to people previously for information and the internet went over the top. I feel like plausibly X is a big enough change to be a new media platform. Like a slightly trivial example, but TPBN is kind of a CNBC competitor where, you know, I saw Matty from Eleven Labs, a great A16Z company, and they did a fundraise and he went on TPBN to talk about it. But like previously that would have been CNBC, but now TPBN is where he chose to go.
1:53:50And that's one example. There's lots of others. is X that big a deal from a media perspective as to be kind of cable, the internet, then X? Or am I missing something? I think it is. Maybe the twist I would put on the TPBN or the cable thing is one of the things, and actually this is also what I'm about to say, a big deal in sports, there's also now the clip. And clips used to be weird and esoteric, and now clips are the main way that people can consume content. I see. So X and short form generally. Exactly, yeah. And so, for example, a TPBN episode, or for that matter, a sports game, now generates five or six or eight clips or an interview or you know hopefully this you know this discussion and then those clips go hyper viral um you know if you're doing it right and but it's very common when you look at the analytics that the clips get like a thousand times the distribution of the actual program itself um and so there is this i think there's this art form it's one of the reasons why like a lot of historical television shows never figured out what to do with the internet because they didn't really understand the internet native artifact was the clip um but the new the new media properties uh the new media entrepreneurs i think tend to really understand that.
1:54:51So yeah, I think that's true. Having said that, the impact of the internet is still mostly what it's been this whole time, which is a disintermediation mechanism. In the cable era, there were only 200 channels, or whatever it was. In the internet, there's a billion. So the overwhelming trend is still disintermediation, desegregation. And Submark obviously is the other big trend to me in media right now. And Substack's a great example, because of course, Substack is a thing is a central. Substack is a centralizing phenomenon. It's a singular platform. and we have growth charts and we're proud when they go up.
1:55:22Everything's unbundling and bundling. Exactly. But it's not a re-bundling in the form of a new magazine. And specifically, the way that Substack thinks about it is they are not a publisher, they're a platform. And the distinction is they do not have editorial judgment. They are not trying to create bundles. And the economics are different for the publishers. It's land reform for journalists. Yes, exactly. Exactly right. But again, you would still say, notwithstanding the success of Substack as a centralized platform, its overall effect is still disintermediation because it, specifically, what it's doing is it's bleeding off many of the talented individual contributors at Legacy Media to have their own substacks.
1:55:54It somehow feels to me like we're not done with the media changes. Yeah. Like... I think that's true for sure, yes. Sorry, the media changes brought by just this latest platform change of X and clips. The fact that, again, TPBM, which I mentioned just because it's in our corner of the tech world, is from this year, last year. It's a very new thing. And we haven't seen all the last changes. Do you have any predictions? For sure, I would expect to see more of those. Again, I would just say, look, what is the macro thing, the big macro thing happening? I love what those guys are doing and I love what Substack's doing.
1:56:29But like the big macro thing, if you just think about the world change, the big macro of things TikTok, Instagram, and then Shortform Video on X, and a handful of other platforms. Like that just swamps, like that's the macro thing. And so where the future of the macro culture goes, I mean look, I read Substacks, but like a thousand or ten thousand or a hundred thousand times more activity is happening on TikTok. And so the macro culture is going to be shaped I think much more by Shortform Video, at least for the foreseeable future. and then, you know, as I'm sure is obvious now, but like, you know, the role of AI production, you know, is about to really, you know, change things.
1:57:08And there also may be a fact that there's a single global feed now, like the fact that there's much less personalization in a way because so many things go to the top. And in a way, I really actually don't like the number of videos in my X feeds these days. Like, I'm sure they perform in the metrics or something like that. But if I wanted to scroll TikTok, I'd open TikTok. and I don't want all the TikTok videos that get crammed in. Do you guys get these in your feed where you get just random TikTok videos from random accounts in your Twitter feed? And you're like, no, I'm reading a newspaper here.
1:57:41I'm not trying to watch TV. Yeah, no, this was a big, I think the people who run these things have talked about this publicly. But yeah, all the old algorithms of things that your friends like, those are not as effective as just the macro algorithm. We are almost similar than we think. Yeah, but also the nuances and interconnections are more subtle. It's not the people you know, it's the people you don't know that you have connections with. Yeah, exactly. You're probably more like a lot of other people you've never met than you are the people you know. For example, there's that. By the way, having said that, I think the big, I believe the biggest, I think everything we just talked about is very important.
1:58:15I think the biggest, biggest, biggest thing that's happening is just like we really, I think for the first time, are entering the true era of free speech. And I think that we started to get at that in the 90s and 2000s, and then there was a big reversion in the 2010s with the sort of censorship industrial complex that formed up and all the policies and all the government interference and so forth. And of course, a lot of that, a lot of that, you know, continues on the part of the governments in particular. But, you know, that like in the U.S. at least that project has failed. And the platforms themselves are, you know, really liberalizing out.
1:58:46And then just the sheer volume and scope and variety of content and the number of ways that people have to get messages out in like all kinds of ways in the like hyper acceleration of culture where the censors don't even know what to ban because they don't even know what half the stuff means. We probably are living in the only true, like, mass era of free speech in human history. And you're seeing things now. I mean, this is all the point in real time. You just see things now as just a normal user that you never would have seen 10 or 20 or 30 or 50 years ago. There's not even a chance. So does this lead to a political realignment?
1:59:20I believe it does, yeah. So I think this is the big thing. I think Martin Gurry is the guy who you guys published his book. I think he really nailed it. And I think his thesis in his book came out in 2015. And I think a lot of people said either, wow, he predicted Trump, which is true to some extent. But that's not the big thing that he predicted. And then I think his prediction is in some ways so fundamental that it's easy to just kind of take it for granted and say, oh, of course, that's what's going to happen. But it's actually so fundamentally important, I can't stop thinking about it, which is basically true transparency, true transparency, true free speech.
1:59:51It's a fundamental solvent. at basically dissolving all centralized institutional authority. And the reason for that is centralized institutional authority is never perfect and it often has problems. And in fact, it often has very deep and severe problems, as we were just discussing. And the kind of show that a government agency or a big company could put on to claim that they're better than they are that would have worked under centralized media just simply collapses under conditions of true free peer-to-peer communication. Like, there are just too many examples of too many things that go wrong for any institution, for them to retain their credibility.
2:00:25And then, Martin and I have this big debate about this. When I've talked about it, we've had this big debate, which is, I'm like, wow, that's fantastic. And he's like, no, Mark, I didn't mean this was good. I never said this was good. He said to me the following. He said, look, it is true that every major institution is much, much more broken than they have been putting on. He said, however, it is also true that we do not know how to run a society without large centralized institutions. And so he said, those of you like me who cheerlead the collapse of centralized institutions have not yet come up with an answer for what exists on the other side.
2:00:51But anyway, point being like, I think now we're really going to go through that. Like now we're really going to find out. The business version of this is you used to be able to push a bad product to a strong channel with strong marketing and sales. You just can't do that anymore. The product quality will out. It's deterministic. Yeah, that's right. And by the way, you get this phenomenon. You see this all over the place. And you see this in Gallup does this great poll of trust in institutions. And the numbers are just all cratering. And the declines are accelerating. And again, not to pick on specifics, but you also see this in these political parties.
2:01:26And you have a lot of this happening in Europe right now where these parties come in and they have like whatever, 60 % approval or whatever. And then like six months later, they have like 15 % approval. It's like what the hell, right? I'll give you an American example, Eric Adams in New York, as the incumbent has 9 % approval rating. And it's just like, how can you possibly have a system in which the ruler has a 9 % approval rating? Well, it's like, well, how did that happen? Well, it's all too transparent. Like, everything that's going wrong is too transparent. It can't be finessed. The extreme version of this, for good or ill, is that the centralized state is an outcome of centralized media.
2:02:03Right. The nation state is downstream from the newspaper. Right. Yeah, that's right. Right, exactly right. And so, yeah, you just, you don't have a, yeah, you can't hold it together. You know, my counterarguments to Martin was, you know, basically like if you look at what the media landscape was like in like colonial America, it was actually much more like what it's like now than it was like it was in like 1950s. Pamphleteers. Pamphleteers. And you'd have like 15 small newspapers in a city like Philadelphia, and you'd have like just enormous amounts of, you know, contention and name calling and, you know, all kinds of things.
2:02:34Anonymous bloggers. Anonymous bloggers, yeah. They had all that stuff. Benjamin Franklin literally wrote under 15 different pseudonyms, and he would set them to be fighting with each other, all these things. And it's like, it looked like we've lived this before, and he's like, yes, and it was a time of revolution. Correct. And so to me, that's the... And to me, it's so fascinating. We're really in that now. I feel like that was still being held back as late as last year by the censorship apparatus. And now it's just like, okay, now it's all coming out. And maybe another way to think about this is the narrative for the last decade has been the internet is a fountain of misinformation.
2:03:14And there is some truth to that. There is a lot of misinformation online. But the other thing is, according to the Martin Greer thesis, the internet is an x-ray machine. Because every actually correct thing that all of these institutions are doing wrong is now being fully ventilated for the first time ever. And they cannot survive that. And that may ultimately include the governments themselves. We're describing one trend here, which is the move along the decentralization, centralization spectrum. And I think I'm not quite as enthusiastic. It seems pretty complex, that whole spectrum. But the other change to me, again, seems to be the single global feed that's emerging.
2:03:50So take an example, the astronomer CEO and that whole thing with the CEO with his HR lady being caught on video. That was just the front page of the Internet for that day or those one or two days. I was talking to someone who was saying they were talking to someone in China, and they were joking about it, but it was just prominent in China as well in the news there. And that didn't happen as much 10 or 20 years ago. And I don't even think it happened again, even when we had the internet and cable media, because we didn't have the clip and the ability for things to go as big. Yeah, I guess text is much more language barrier.
2:04:24There's less virality, but it's also language barriers prevent text from crossing borders. Clips can cross borders. And just recommender algorithms for things right at the top, I think. So all these factors. Do you just have thoughts on the implications of having a single global feed? Yeah, so this is kind of the monoculture, like global monoculture. Maybe. Well, Marshall McLuhan had this concept he called the global village. And this is another one of these things where he said, people think I meant it positively, and I actually didn't. So he said, electronic media formed the entire world into a global village.
2:04:57And he was talking about TV, but you could say TV had a certain monoculture. too, an early version of that, because it just spread a single video feed much more broadly. And what he said is, look, he said, it used to be that every village was its own village. And so the things that happen in that village, if the wrong man kissed the wrong woman, it was a really big deal in that village, but it wasn't a big deal in the next village, you didn't even know about it. Now, all of a sudden, the entire world is becoming a single global village. And he said, here's the problem with that, is that villages are really dysfunctionally fucked up a lot of the time, right?
2:05:28Because they're like, they're panopticons, right? Everybody sees everybody else. They're tremendously judgmental. There's tremendous, you know, the social relations have carried tremendous weight. If you end up getting sideways with the social relations in the village, you're in serious trouble. You might get exiled, you might die. You know, they're prone to manias and panics, you know, witch trials, right? You know, they tend to go crazy, you know, their hothouse environments, they tend to go crazy. And then specifically, I think the next version of that, I don't know if he said this, but other people said this, is like, you know, like, cosmopolitan societies have, are like written, they're written, they're written in nature, and they become kind of, they have the ability to have like dispassionate communication discussion.
2:06:08Like, villages are all about morality, right? It's all oral, it's all spoken, and it's this, so it's, again, it's a social hothouse of spoken and therefore highly emotionalized, de-intellectualized, highly emotionalized content. So Marshall Lincoln thought he was writing about TV culture, but he was actually pressing on the clip culture? I believe that's right. And then I think what he would say if he were here today, I think he would say, yes, congratulations, guys, you got the global village. He would say, the Bible has the parable of the Tower of Babel being a disaster for a very specific reason.
2:06:40If you centralize everybody into a single giant village, you're going to have all the dysfunctionality. You're going to have the crazed panics and freakouts of a village basically happening all the time, which is in fact what we see.
2:06:58I think our friend Tyler Cullen at this point thinks this is all very bad. McLuhan definitely thought it was bad. On the other hand, I don't know, I grew up in a small town. It wasn't that great. A disconnected small town wasn't that great either. Do you really, is it really better to live in a world where there's only a few places where there's access to like advanced thinking and cosmopolitanism or is it actually like the fact that everybody on the planet can now be a full part of society and culture? I feel like there's a Marc Andreessen worldview that you've talked about enough that it's now kind of a thing that exists beyond you that's maybe just being dispositionally optimistic on technology generally and refusing to brook any false nostalgia about the past like, you know, I was there in rural small town Wisconsin.
2:07:44It wasn't good, you know? Yeah, exactly. Yes, exactly. That's right. That's right. I agree. Great. Thank you guys. Too cheeky points. Exactly. Yeah.
From the publisher
Marc Andreessen, cofounder of Netscape and Andreessen Horowitz, sits down for a Cheeky Pint with John Collison and Charlie Songhurst to discuss the history of Silicon Valley, spotting bubbles in real time, the "Elon method" of management, and why the mistakes that haunt you are the companies you don't invest in.
Show notes:
- Roger Lowenstein: When Genius Failed: The Rise and Fall of Long-Term Capital Management
- David Swensen: Pioneering Portfolio Management
- Ian M Banks: Consider Phlebas: A Culture Novel
- Walter Isaacson: Elon Musk
- Thomas Rid: Rise of the Machines: A Cybernetic History
- George McGovern: A Politician's Dream Is a Businessman's Nightmare, WSJ
- Steve Blank: The Secret History of Silicon Valley
- Tracy Kidder: The Soul of a New Machine
- John Perry Barlow: A Declaration of the Independence of Cyberspace
- Martin Gurri: Revolt of the Public
- John Malone: Born to Be Wired
Full transcript on Substack: https://cheekypint.substack.com/p/marc-andreessen-and-charlie-songhurst
Subscribe to Cheeky Pint
Spotify: https://open.spotify.com/show/2IHbGJJMpiFoz5YrvRfTFw
Apple Podcasts: https://podcasts.apple.com/us/podcast/cheeky-pint/id1821055332
Substack: https://cheekypint.substack.com/
Key moments
(00:00) Marc needs to know: what is a cheeky pint?
(04:30) Are we in a bubble?
(14:55) Do VCs matter?
(19:01) The history of Silicon Valley
(32:25) How Digital Research almost made it
(39:02) A bear case on the internet
(59:52) AI productivity
(01:12:10) Stripe + AI
(01:13:08) Crypto
(01:24:08) Should a16z start a hedge fund?
(01:29:51) Big companies
(01:35:33) Boards
(01:40:27) The Elon method
(01:52:59) The future of media




