In short
Amanda Lynn and Kat Nova discuss luxury real estate and DJing, including how personal branding drives deals, why AI won’t replace relationship-based sales, and how taxes and disasters affect ultra-luxury markets. They also cover a high-profile Kanye West property story and the reality-TV angle of Selling Sunset.
Guests (backgrounds)
- Amanda Lynn: Luxury real estate agent who claims she sold Kanye’s “bunker” for $30M after it was bought for $50M; she describes rapid lead generation via Instagram and developer networking.
- Kat Nova (Kat Nova): DJ and luxury real estate agent/closer; says she works with major DJs’ real estate needs (mentions Tiesto and Marshmello, with NDAs). She emphasizes trust and relationships from the club environment.
Key claims
- Kanye bunker deal: she says it went under contract quickly but later fell apart due to foreclosure; she says Kanye was behind on his mortgage and tried refinancing on hard money.
- Personal brand is the “lead funnel” and helps algorithms “index” you for AI-driven decisions.
- Reality TV is “unscripted” but producers coach, rearrange, and feed moments to shape the show.
- AI can’t replace human connection; agents/loan officers still provide handholding.
- Ultra-luxury sales are impacted by LA measures like Measure ULA (taxes on properties over $5M).
Notable examples
- Instagram-driven lead: she claims a Montana buyer flew in after she posted viral clips/stories; she says she got the lead in one day.
- Palisades fires: she says Newport rents and values rose as displaced buyers moved in.
- Palisades permitting/insurance issues make deals “messy,” with some sellers forced to sell land at large losses.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOKanye's Real Estate Bunker
0:00 to 0:45
The hosts discuss the story behind selling Kanye's bunker, including challenges faced.
“You sold Kanye's bunker for$30 million after he went negative on it.”
Morning Routines
1:15 to 2:26
Amanda and Kat share their unique morning routines, highlighting their lifestyles.
“I go out on my balcony and I enjoy the sunrise.”
DJing and Real Estate
2:26 to 3:37
Kat discusses the crossover between her DJ career and her work in real estate.
“You are a powerhouse in real estate and an absolute wonderful DJ who crushes the stage.”
Building Trust and Client Relationships
3:37 to 4:45
The guests explain how personal relationships in the DJ world help in real estate.
“So it's actually like really easy because normally I play with my friends, you know, and then I buy a house for them.”
Collaboration vs. Competition
4:45 to 6:34
The women discuss the importance of collaboration in the real estate industry.
“So when you're off stage, you're like, hey, I also happen to sell$70 million houses.”
Kanye's Foreclosure Story
6:34 to 9:11
Amanda shares details about Kanye's property and the challenges surrounding it.
“If you go into real estate thinking, I'm going to do it all on my own, I have to move everyone out of the way, that's the wrong mindset.”
Reality TV Insights
9:11 to 10:08
Amanda gives her perspective on how reality TV is produced versus the reality of the situation.
“You know, selling Sunset seems like it could be real.”
Lead Generation Strategies
10:08 to 12:15
Amanda details her approach to generating leads and her marketing strategies.
“Joe's thinking about going on Sunset right now.”
Growing an Influential Brand
12:15 to 14:00
Amanda explains how her social media presence has helped her in real estate.
“So they can spot it in someone really easily.”
Confidence in High-Stakes Deals
14:00 to 14:26
Learn how personal experiences shape confidence in real estate negotiations.
“because look what I did, that will carry that with me for the rest of my life.”
Show all 41 chapters
The Journey to Building a Following
14:26 to 16:30
Discover the strategies to grow a social media following as a travel influencer.
“business, through this podcast, through everything I try to illustrate in the media.”
The Impact of Personal Branding
16:30 to 16:56
Understand how personal branding affects sales and marketing in real estate.
“So in real estate, it's become a huge asset.”
Truth and Lasting Impact
16:56 to 17:59
Explore the concept of speaking truth and its lasting influence on business.
“They're going to index every single word that's being said right now on this podcast.”
Client Trust and Intuition in Real Estate
17:59 to 19:16
Learn about the importance of client trust and intuition when finding homes.
“And the good character that comes with it.”
Navigating Ultra-Luxury Market Dynamics
19:16 to 21:01
Examine the factors influencing the ultra-luxury real estate market.
“Yeah, but there was another house that was like$17 million or something, and I brought him there to see it.”
Impact of Taxes on Luxury Sales
21:01 to 23:08
Discuss the impact of new taxes on sales in the luxury real estate market.
“I live in Newport Beach and we've, in my area, Dover Shores, housing's still going up.”
Challenges in Fire-Affected Real Estate
23:08 to 24:39
Understand the challenges of selling properties in areas impacted by wildfires.
“So it's called Measure ULA, where they tax the ultra-rich.”
Real Estate Trends Post-Wildfire
24:39 to 28:00
Analyze the trends in real estate values following the Palisades fires.
“Palisades are like, you can't even sell the Palisades.”
The Fulfillment of Helping Others
28:00 to 29:16
Discussing the importance of helping friends and clients in real estate.
“Do you guys have any like middle class clients?”
Transitioning to Luxury Real Estate
29:16 to 31:09
Exploring potential alternative careers and experiences in sales.
“I know I could see it in both of you that you guys live like that.”
The Challenges of Real Estate
31:09 to 35:39
Discussing misconceptions and the hard work involved in luxury real estate.
“in the Anaheim areas, like the Arab area.”
The Role of AI in Real Estate
35:39 to 37:58
Debating the impact of AI on real estate jobs and the importance of human connection.
“What is your response when you hear that like AI is going to take a real estate agent?”
Personal Branding in Real Estate
37:58 to 42:00
Understanding the significance of personal branding in maintaining a competitive edge.
“You're going to be like, well, I'm the obvious decision.”
The Impact of Bad Press
42:00 to 44:20
Discussing how bad press can actually benefit a public figure.
“He got 40 felonies, like whatever it was, and then he still won the presidency, right?”
Fame vs. Fulfillment
44:20 to 46:32
Exploring the true value of fame compared to personal fulfillment.
“I got it, well, before I filmed Selling Sunset, they interviewed me like every year.”
Selling Sunset Experience
46:32 to 49:08
Insights into the experience of being part of Selling Sunset and the business aspect.
“all the money and power in the world or peace?”
The Reality of Reality TV
49:08 to 54:12
Discussing the challenges and pressures that come with reality TV production.
“I'm sure they cost a pretty penny for those outfits you had to rock on those shows.”
Real Estate and Personal Growth
54:12 to 56:00
Sharing personal stories about real estate and the importance of fulfilling one's purpose.
“Well, that's why podcasts are starting to take over a lot of the media.”
First Real Estate Experience
56:00 to 57:09
Learn about the speaker's first house purchase and the challenges faced.
“Actually, I was on tour and I bought my own first house.”
Real Estate Agent Frustrations
57:10 to 58:59
Hear frustrations with a real estate agent's performance in a hot market.
“It took like over six months and I was like, this is insane.”
Building Partnerships in Real Estate
59:00 to 1:01:15
Discover the beginnings of a partnership formed through shared experiences.
“Okay, we're going to move in with Baby Joe.”
Advice for Young Entrepreneurs
1:01:16 to 1:03:44
Gain insights on mentorship and planning for success in real estate.
“He does all the stuff that compliance and running the company.”
Lessons from Billionaires
1:03:45 to 1:05:15
Understand the emotional regulation and wisdom gained from billionaires.
“have that problem because I'm authentically myself.”
Real Estate Risks and Challenges
1:05:16 to 1:08:16
Explore significant risks faced in real estate transactions and their outcomes.
“What's one risk that changed each of your lives?”
Celebrity Encounters in Real Estate
1:08:17 to 1:10:02
Listen to stories of celebrity interactions and DM experiences in the industry.
“like a million or whatever it was, and then they didn't do it.”
Celebrity DMs and Rejections
1:10:02 to 1:14:28
Insights into celebrity interactions and rejection stories.
“What celebrities have DM'd you guys in your inbox?”
Open House or Pass Game
1:14:29 to 1:18:17
A fun rapid-fire game about real estate preferences.
“So we're going to ask you rapid-fire questions.”
The DJ Lifestyle and Substance Use
1:18:18 to 1:20:28
Discussion on the challenges DJs face with substance use.
“Now they've added football stadiums and all these music stadiums, and they're trying to make it like an event center.”
Friendship and Celebrity Dinner Dreams
1:20:29 to 1:24:01
Exploring friendships and dream celebrity dinner guests.
“Guys, stop hanging out with drug addicts, okay?”
Reflections on Life and Legacy
1:24:01 to 1:24:39
The hosts discuss their thoughts on life, legacy, and what to expect after death.
“Now, leading into that, when you're in front of the pearly gates, what do you think God's going to tell you?”
Connecting with Guests and Upcoming Projects
1:24:40 to 1:25:06
The guests provide their social media handles and discuss upcoming collaborations.
“My real estate page is at Nova Luxury States.”
Transcript
Automatic transcript. May contain errors.0:00You sold Kanye's bunker for$30 million after he went negative on it. So that deal actually didn't end up closing in the end. After six months, it fell apart on my birthday, which is okay. What happened to that property? Yeah, I was like, what happened? Kanye's behind on his mortgage? One, two. Hi, guys. Hi. I'm going to be a coffee with Joe Shalaby. How are you? Good. Good. Thirsty. Thirsty, what are your coffee orders today? Ooh, what are the options? You can do matcha, you can do espresso, you can do drink coffee. I need something with like a cream and sugar in it. You want like coffee? Cream sugar?
0:32Sure. Yeah. I'm just going with candy. Candies are very good. Would you like a chocolate? I have a matcha. Matcha? Thank you. Awesome. So Kat, I'm going to fangirl real quick. I've listened to your DJ stuff. I love it. Are we more into DJing? Real estate? Is there any... Kind of everything. It's complicated. Yeah. Turn them into your job. Cheers, you guys.
1:09What's up everybody welcome to coffees I'm your host Joe Shelby we're gonna dive right into it I'm here with Amanda Lynn and Cat Nova you may recognize them from shows like Selling Sunset thank you so much ladies for coming in and doing this show today we're gonna get into it before we So I like to ask every one of our guests, what are your morning routines? So let's start with you, Amanda. Ooh, my morning routine. So I wake up around five every day. I cuddle with my dog for about an hour. And then I say prayers. I go out on my balcony and I enjoy the sunrise. I just moved. So I have a very nice balcony outside.
1:46It's a pretty view and I have two outdoor terraces. And then I either make a green juice or coffee. And then I get started with my day. I love it. Bougie lady. Bougie lady. Green juice or coffee? Like why? I make one or the other. I have a juicer, so if I'm in the mood to be healthy, I do the green juice first. Coffee's healthy? Yeah, but I've been doing that my whole life. When I do the juice, it like makes me more clear. It's good to do that first, but I love the coffee, so I give in. Do you use the juice with your coffee? No. Juice in my coffee? That would be my, that's just, on my insides I do, but not at the same time.
2:25alright how about you Kat what's a famous DJ do in the morning I mean other than try to get some sleep
2:33the famous DJ doesn't sleep literally I don't sleep I wake up normally at 4 sometimes I go to bed at 4 and wake up at 4 so it just depends what type of night yeah so normally I wake up around 4 4.30 in the morning I handle my calls, emails, gym, call Amanda, stress her out at 4.30 in the morning. And then, yeah, just work. All I do is work 24-7. You are a powerhouse in real estate and an absolute wonderful DJ who crushes the stage. Thank you. You are known as someone who really kind of controls people's psychology because when you go from a stage to the negotiation table, you really got to manipulate and dominate someone's psychology.
3:27So what is that like to take someone from, you know, buying a 70 million dollar house to, you know, controlling the emotions on stage? So it's actually like really easy because normally I play with my friends, you know, and then I buy a house for them. So you're doing real estate for all the big DJs? Yeah, absolutely. What's one of the biggest DJs you did their deal for? I can't tell. You're signing DA forms. Oh, you can't? I mean, Tiesto or... Can I say it? Yeah, you can say it. Okay, I can tell you. I know Marshmello because we showed him a house together. I don't even know what he looks like.
4:04You're not supposed to. Me neither. But I'll say for Kat, one great thing about her is her relationships. People trust her. when you work in the club environment, when you go to a club and you see a DJ, everybody says hi to them because you've seen them a hundred times. So you want to be their friend. Where she excels is that she is friends with them and then naturally they come to her because they trust her because she's a great person. So through the experience with her, it makes it easy for them to call her. It's the same way I get my clients, but I've watched how she does it. She's not bragging about it.
4:36She's really doing it for her friends. She's not like, look at who my client is, which is what a lot of people get wrong. So DJing has become like your ultimate lead funnel. Yeah, absolutely. So when you're off stage, you're like, hey, I also happen to sell$70 million houses. You know, are you interested? Exactly. Because I was like, we already have like the same mentality, I would say, you know, so I already know how they think. So it's like, it's all about privacy, you know, and do it the right way, I guess. That regular brokers or agents might not think about it from that point of view, you know?
5:09So already we already share that experience. And the DJ world now is so fascinating. You've got guys like Marshmello. No one is saying hi to him when his mask is off because they have no idea who he is. Yeah, it's nice. So he gets to maintain his privacy, and you guys get to know who he is. Exactly. And he probably sold them a pretty big house. But we've got NDAs for that. Exactly. Many houses. Buy and sell. That's good. Some of the DJs are smart with their money. They have a negative connotation because they're playing for people who party a lot. So they get to maintain their sobriety, though.
5:44So let's dive into it. You guys are best friends. And obviously, you're showing listings together. Is there ever been a moment where you guys have had to, like, directly compete with each other for a listing? Or if that ever happens, you're like, let's just do it together? No. And I also think that strong women in real estate, they collaborate. if you're if you're like maybe insecure you compete of course to go after big deals you compete but you're competing for the who the client's going to choose so a lot of time I collaborate I don't feel like I'm trying to compete with my friends most of the time we bring value to something different so in our scenario we've never compete I bring the client she has a house so vice versa so yeah yeah I was gonna say the same thing and I was like that's a little girl so I was Yeah, we don't compete.
6:32We collaborate because we want to get deals done. And it takes a village. If you go into real estate thinking, I'm going to do it all on my own, I have to move everyone out of the way, that's the wrong mindset. Yeah, a collaborative mentality is really how you win. That's how we've been able to be as successful as we are at my organization as well. So is it like she does the listing, you do the buyer's side, or you guys are co-marketing, co-branding? Well, when we did it before, I knew that she had a client and I know about the price point, what they're looking for. I found a property that I thought was worth showing and I text her and she brought him over like within two days.
7:08And then we drove after that when he wasn't with her anymore. We drive to new developments that are being built that they're sharing within our office and we'll go see, could this be potential when it's done? Because we want to show them things that are ready and we want to show them things that are coming in the future if they want to personalize it. But yeah, we stick together. I love that. Yeah, we don't compete with each other. We compete with ourselves. I feel like that's the way you got to do it. I like that. You know, Amanda, you got a pretty notable story. You know, you sold Kanye's bunker for$30 million after he went negative on it.
7:42He bought it for 50 million. You sold it for 30 million. But you managed to sell it in like seven days. Well, that deal, I double sided it within three days. So I had the listing as an off-market 30 million and brought the buyer within three days and we went under contract so that deal actually didn't end up closing in the end after six months it fell apart on my birthday oh and which is okay because i learned so much from that and if i got that close like i can do it again but what happened to that property yeah i was like what happened well the property actually ended up going into foreclosure and then someone else took it yeah i remember i I think Kanye reached out to our company, someone in our, and they were trying to refinance it.
8:24And he was behind. They did. Kanye is behind on his mortgage? He let it go for$21 million. How much did you buy it for? He was trying to refi it on a hard money loan. Like, almost$50 million. Oh, wow. Yeah, he bought it for$50 million. He doesn't care about his credit, clearly. He just has a foreclosure on his credit. His wife signed everything. He didn't even go to meetings. No, not Kim. Oh, his current wife. Bianca. Bianca. She was the power of everything. She signed it all. So she just let him go into foreclosure? It's not her, you know? It wasn't him who foreclosed. Beau bought it, Beau Bellwood.
8:57And then that's who I was selling it. And then that deal kind of fell apart. So what happened after that? I don't know. I moved on with my life. Yeah. Now I got to ask, you know, a lot of people want to know, how real is reality TV? You know, selling Sunset seems like it could be real. It seems pretty scripted as well. so I gotta know how much of that is scripted? how much of that is real? I'll answer that in two ways reality is different for every person first of all my version of reality and your version and someone else's are going to be different so reality TV is unscripted they don't give you a script to read but what they do they send you in there and you do your thing but what they do is if they keep you there and they cut and rearrange and feed you things to do, and the producer calls in from the phone who's not there watching, and so they're giving you things to do and telling you what to do to coach it along, and they keep you there until they get it.
9:59So they don't give you a script, but when you rearrange, manipulate, and kind of feed people things to do or say, you're producing the show. The producers are producing the show. Look, look, look, look. Joe's thinking about going on Sunset right now. He's like, yeah, that sounds awesome. No, no. I'm just thinking how it's very similar to this podcast right that's how everything is and when you when you're in it you can kind of see it but the selling sunset to me was filmed more like a movie than a reality show well the production is yeah i've been behind the scenes of movies i have friends that are movie directors that have done really famous movies so i've seen how it is and other reality shows compared to that one are different yeah it's unbelievable that you were able to get that thing in escrow in three days who do you call on to buy a 30 million dollar house in the state of montana like where did you even get that lead like who it came from instagram instagram but did you post it on your story or something and i posted it non-stop and the lead came from instagram some guy but i hit up every developer you could imagine under the sun every developer every person that i think could buy it like everyone in three days you could imagine the rat race of what i'm doing in those three days to actually make that happen.
11:10That's crazy. I showed the house within three days to to Malibu. So setting up the showing someone flew in from Montana to view it. That's unbelievable. So describe to me your lead strategy to attain that lead. So you, you know, you showed the house, then you hit the ground running, doing viral clips on Instagram, stories on Instagram, posting on TikTok, YouTube, Facebook, LinkedIn. It was Instagram. That was pretty much it. and in one day I got the lead. So we set up the showing for the next day. I actually did two showings in the same day with different clients and the second one was the one.
11:47Who called you? Connie? No. It was from the developer. I knew the developer, Bo. That's how I got the listing because I know Bo. Interesting. It's working your network. Referrals in your network are the strongest thing ever and if you have a good character and people have known you for five years or more, that works for you. Because if you're a person of your word and you say, I'm going to do something, and then they see that you're determined to do it, they respect that because they also have that quality. So they can spot it in someone really easily. Yeah, I'm a talent scout. That's what I do for my business.
12:20I always recruit talent. And I can tell just by your presence and how you carry yourself, the way you speak, you're a closer. You know how to make deals happen. You know how to negotiate. And clearly, you know how to market yourself. So that's a major quality in a top closer. We've got to talk numbers, see if I can bring you over to our company. I'm going to pay more. I'm going to pay more and market more. Love that. I'm a witness. But we're a package deal. Don't forget we work at the same company right now. We're also looking for some DJ representatives. You know, we do have our emcee here who wrote our song, but we're always looking at artists, by the way.
12:56Artists now, I'm a big advocate of an artist who's in sales because sales has now moved to art. I'm a finance guy, but here I am doing a podcast, going on the street, doing content, and I'm the CEO of a massive company that's in mortgage. But I'm able to use my artistry and my talent in art to really drive in business to the company. So my whole business is just, why I do this podcast is to grow the company. It's not like the brand deals and all that, that's all meaningless to me. It's how to scale the company. This is the fastest way to scale. That's clearly what you've done with your businesses.
13:34You guys have managed to build your personal brands, and your personal brand is what brought you that lead because you have a massive following on Instagram. I don't know how big your following is, but probably. 1.5 on Instagram. Yeah, so that's pretty decent size. That's like my size. That's the Lord's work. You can't even make that up. That was something that was meant for me to go through so I could learn and carry that with me, being the person feeling like I deserve to be in that room because look what I did, that will carry that with me for the rest of my life. So it gives me more confidence going into other deals that are$30 million and over and being like, I belong in this room.
14:10Yeah, I mean, I got a massive following. Instead of questioning it, because especially as a woman, not that we doubt it, but when you get into deals with those shark agents, the first person they're coming after is you because they think you're the small fish. And I've experienced that. But it's fun to show them that you're not. So you think that, I mean, obviously God has had a great hand in helping you grow your following, but it's a bigger calling to have a big following like that because now I lift it all up to God and I do God's work through this business, through this podcast, through everything I try to illustrate in the media.
14:46How is it that you grew that following and how has that branding helped you do more business? Well, I had a million followers when I was like 23. So I've had a million followers for a really long time. But the way that I grew it was I was like a travel influencer because I lived in Vegas at the time. And I worked high stake poker games for the World Series of Poker. But like the events that they do all year long that are not televised, they're private. And I hated being in Vegas. So I would just travel. And one of my best friends who has over 10 million followers, she taught me. because like any business, there's a method to the madness.
15:23There's a way that you can grow if you follow this, this, and this. It doesn't work for everyone, but it did for me. So I followed what she told me to do and it worked, but I had always planned to do real estate. And it's something that I actually thought was going to hinder me because I didn't think people were going to take me seriously. Because when you're doing photo shoots and you're traveling the world and posting that and also living in Las Vegas, they're thinking they're making up. Yeah. They're making up whatever they want, but they don't know me in real life. So, you know, social media can deceive people.
15:53That's what I would think too. But with real estate, it actually was the total opposite. I thought it was going to hinder me because when I started, this was not a real job. This was like a laughable job that people made fun of. And when I got into real estate, it was actually one of my greatest assets. Everyone loved the fact that I had all those followers. I could help promote other people's listings. I could promote the company. I got hired by Mauricio with the agency. He wanted to put me on the show. I wasn't even licensed yet. And he'd only met me twice. So all of this has to do with your marketing power.
16:26They can see that you know how to market and that helps any business. So in real estate, it's become a huge asset. I didn't think it was going to be that way because the times had changed from when I started. So how many years have you been in real estate now? Almost six years. Okay. Yeah. So now personal brand development is the crux of anybody doing sales. And the reason for that isn't probably what you guys are even thinking. The reason for that is because the way the AI algorithms now index you is based on everything that they aggregate online. So they're aggregating all your social media.
16:57They're going to index every single word that's being said right now on this podcast. It'll be here forever. And it'll be referenced on Gemini or ChatGPT forever. You said this on the Coffees show with Joe Chalabi. be and now this will be living forever living breathing content that describes your personal brand forever so you've told us that before i love that though because i feel like these things can outlive us they are gonna out and that makes me really excited yeah i mean it might be a neural link in someone's brain spouting your words one day you know 150 years from now i'm inspired by people that are not living anymore so like their words transcend time they do so if we can help people in any way, one small thing or one big thing, that's amazing.
17:39And you're doing it in the right way where you're like, you're speaking truth. Oh, yeah. Truth lives forever, you know, because that's just wisdom, right? So you're going to speak truth. You're going to speak prophetic, godly words that like everyone's going to, you know, associate you with. And you know what's going to happen? You're going to do more business as a result of that. There you go. Exactly. Because it's from the heart. People can feel that. Absolutely. Exactly. And the good character that comes with it. Well, I feel like people buy people, you know? Oh, for sure. I keep saying that all the time because sometimes, like, the house doesn't even matter, right?
18:10Like, my client would call me, like, Kat, like, I trust you. Go find me a house. I was like, what do you mean you trust me? Like, don't try to put that pressure on me. They're like, no, I trust you because you know what I like. You know, like, you know, what I'm looking for. So figure it out. I was like, what do you mean figure it out? You know? I was like, I felt like it was always, like, a lot of pressure, a lot of responsibility to do something that's worth, like, millions and millions of dollars. and then I go in and I was like, I think this is good. But then it's that feeling that you get when you get the right house, right?
18:40And you walk into it and you're like, this is the one. And you call them and you're like, I got it. Have you ever actually had experience where like you thought that's the one and then somebody is like, oh, I hate this house? No. Really? So that gut feeling when you find the one house, you're pretty locked in. No, well, sometimes you show a lot of houses and they hate them all. so it's like you have every person's different but i feel like women's intuition when i walk into one that i know will work for someone i feel it in my gut like my intuition tells me yeah true i had that experience i have one client he has a 50 million dollar house it's not for sale but if it ever sells of course i'll be selling it i saw a house obviously yeah they don't have the option who are they gonna go to someone that they have to train that knows what they like i'm like i'm 10 years deep on this i already know everything Joe Schmoff, I'm like, I don't know.
19:33Yeah, but there was another house that was like$17 million or something, and I brought him there to see it. Isn't that a big deal? It's just$17 million. Well, from$50 to$17 million. He dropped it from$50? No, no, no. The house isn't for sale. He has a$50 million house, but he's tiptoeing around if I list it one day. If I listed it, where would I go? All right, hold on. I sold this house. Let me bring you and show you. I showed him a house that was like less than$20 million, exactly where he would move if he sold his house. Bam, wham, nailed it in the first house. that house sold to someone else but he's not selling right now i know that house exists so if it ever came to a time where i have to sell that 50 million i can go knock on their door and get that house i've seen my client will still make 30 million i've seen her do it oh i knock on the house i'll knock the door down what a big downgrade from 50 million no but i'm but well for them you have to think you know when you live in no one wants to downgrade ever so it's not a downgrade from a 50 million to a 20 million i think if you were in a 50 million you wouldn't want to.
20:28We're all product. We get used to it. I've had friends move from 50 to 10 because it's just so much work. Exactly. But the bigger thing is to show someone that lives in a$50 million house that your lifestyle could work in this$20 million house and you would have$30 million extra for you to invest and put in this or that and not have to stress. If they needed to. So it's like a security blanket. You're not buying this house, but I showed it to you and you love it and you agreed that's exactly what I would buy. So now he knows. She already showed me something I would buy Why would he ever go to anyone else?
20:59It's like a security blanket. Like I'm thinking ahead. I'm thinking behind. I'm thinking to the side. I'm trying to think about everything. Every variable. I live in Newport Beach and we've, in my area, Dover Shores, housing's still going up. Like values are still increasing. And basically the rest of the country, values are decreasing. So we're not seeing much of a change in values in the ultra luxury markets in Newport Beach. and that's pretty much like I do loans all over the country. Like that's like the only city where values aren't being cut. But I think, and I think I read this, one of you said this, that we're not seeing values being cut in the ultra luxury market in LA either.
21:40Is that true? Are you guys seeing values cut? Are there price reductions? Are there price increases? Do you think the ultra luxury market's being impacted by the current state of the economy with, you know, The luxury market is absolutely impacted, but it's more by measures and things that they're putting in place. Wealth tax, measure ULA, those affect the market. They really do. Like we can use Aaron Kerman as an example. I showed a property with him. She used to work with Aaron Kerman. Sorry. I'll use him as an example because he sells so much, definitely in the luxury space and 65 % his sales were down from the last two years.
22:18Not that he's not selling a lot, but it's because of the measure. That extra percentage of tax that they're paying can really make and break them selling their house. So that makes a big difference. Have you lost clients for the ultra-luxury tax that they're charging now? That new state tax? I mean, I was selling... When did that go into effect, by the way? Like two years ago. Was it 2024? So that's the billionaire's tax. No, that's a separate one. There's Measure ULA, and then there's a billionaire's tax. So there's just a separate tax for rich people in LA? Yeah. I don't even know about that one.
22:50If you sell anything over $5 million. $20. Mm-hmm. You're poor, bro. Yeah. Well, I'm in Newport Beach. We're insulated from that stuff. We try to say LA's like a different world. It is. It's a bunch of weirdos there. It's a different country. Yeah, but it definitely does affect them. For sure it does. They don't want to pay extra millions of dollars just to sell their house for no reason. So it's called Measure ULA, where they tax the ultra-rich. And then they come up with - Well, tax and then Measure ULA. That's for all properties over$5 million. And then$10 million, it's more. But also people started, I feel like, renting their houses.
23:24I've been in that business for 10 plus years. Leasing ultra luxury. Yeah, absolutely. To all the athletes and investors. Yeah, they're locked into like 2 % interest rates. A lot of those guys are not paid off. Exactly. If you have a rate like that, you don't want to get out of it. And then if you overpurchase, like say you got in with a high rate or you overpaid for the property during COVID or the years after that, You don't want to sell and take a big loss either. Yeah, so it becomes an investment property. Yeah. One thing I saw in Hollywood after the fires, properties collapsed in value. I'm talking like I know people that bought houses for$7 million, and they couldn't even sell them for$2 million.
24:06I don't know if that's still the case. Because they're selling the land, basically? Well, because the fires just... That's$7 to$2 million. I think that's a little bit extreme. Well, the land, the house can be$7 million, but then it's all burnt. You have to clean that up. So if they didn't do that, that's a cost. and it takes forever. Yeah, and no one wants to insure those houses. You can't. And you can't buy something unless you pay cash. You can't get it insured. You can't get it insured. Unless you pay cash for the whole thing. So if you're going to pay cash, you're like, well, then I personally have to insure this property.
24:35So how has that impacted? What about if you're going to have another fire? Exactly. Well, those are your buyers. I'm in Newport. We don't have those issues. How are you guys dealing with that? It's sad. You're not even selling in the hills? In the Palisades? Palisades are like, you can't even sell the Palisades. I've had clients that own multiple properties that are selling their house in the Palisades. It's just been very messy. I've never been able to get a deal done for that. I had a lot of people coming and looking for them. We negotiate. Some people are very emotional. A lot of them sold for a loss.
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25:06They sold the land for a million, two million, whatever it was. But it's just sad. I think there's only been one house in the Palisades that's been rebuilt. And it's not a burned down property. It was already permitted before. So it was already mid-construction before the fire. It was already ready to be built. It had nothing to do with the fire. So the fact that they delay the permitting, they make things so difficult, it just is sad for the area. It's a beautiful place, and it deserves to be put back together. But the state is getting in the way. Yeah. Well, that's because I think Gavin Newsom has a vested interest in that.
25:41Now, what's the rumors that— You think? Let's talk about Gavin Newsom for a second and how he's impacted your business because it's kind of a big deal because I've heard and I've read and many people have also read this that he's bought tons of that land and he's going to develop it himself. Is that true? Did you guys know anything about that? I have never heard that. I have no idea. I did hear about BlackRock coming and buying a lot of it or trying to. I think within a week after the fires, they had sent mail letters to all the houses. We'll buy your land for pennies on the dollar. Within a few days.
26:16Isn't that crazy? You would almost think, you know, a company that size. Allegedly, but yeah, I've heard that from people. They must have sent a teenager out there to just burn everything. How are you mailing things to house with no house? Do they have a mailbox? Like, what is going, you know what I mean? Are you calling them? Yeah, we had so many of those families come to Newport. So many of the Palisades families come to Newport. And I'll tell you, because my kids are on sports teams. Those kids are stud athletes. Those parents were all pro athletes, and then their kids were stud athletes. So it was kind of cool to see them come here.
26:48And I happened to be on a team with one of the kids, and we won the championship that year. Aw, nice. Congrats. So it was an asset for you guys. A win for us, yeah. It was the owner of Fathead. He was on the show, actually. That was rough. He lost everything. He lost everything in those fires. I think a lot of those families actually moved here to Newport, though. So what happened here in Newport as a result of the Palisades burning is the value skyrocketed here in Newport. I was studying that because I had clients that were looking for rentals. So I'm looking in different areas. They can be by the water, of course, or looking in Newport.
27:22And I was watching them every day. They were flying. And then they were shooting up, like, their rental amount. I was like, wow. It's crazy. Rents were going up. Values were increasing because you had people who were like, I'll buy it. Like, oh, it's a million dollars more. I'll still buy it. You know, like, it's still cheaper than the Palisades. and now we're basically neck and neck to what the Palisade values were but a big reason why Newport shut up like 30 % values during 24, 25, 26 was the Palisade fires. Meredith, what's your take on this so far? A lot of rich people in Newport. Love it.
27:53A lot of rich people in Newport. Yeah, that's very true. These girls only deal with rich people. That's their only clients. That's not true. Do you guys have any like middle class clients? That's not true. I don't, okay, let me tell you. I don't like hearing that because I have friends and people I want to help. And it actually upsets me if they think I don't want to help them because they're buying or renting. Not to be mean. Like, I know the brokerage wants us to do big things, but I want to help my friends. It's not just about the sales. Like, there has to be some kind of fulfillment. So helping my friends, even though they're a nightmare to work with half the time is fun.
28:27That probably helps a little, though, with it not being so multi-million dollar. It makes it fun. Sometimes at the lesser price, though, they stress you out more than the ones at the higher price. Not sometimes. That's always going to be the case. That's always going to be the case. But you know what? The most fulfillment you'll get is from serving those people because they need the most help. And that's part of your calling is to do God's work first. And God didn't go, I'm going to help the rich people first. Exactly. You will get the rich people as a result of serving the poor people. Exactly.
29:01Every time. Period. yeah you're right though yeah that is that's definitely the case and that's you know uh when i was and i still do some mortgages here and there i mean we have a thousand loan officers 250 realtors or so um but like i'll still like when my friend my my priest called me he's like joe i need a line of credit like all right i'll get you i'm like we need to talk to the diocese and get a pay bump though you know because they're really underpaying you here you guys got to get paid more than what they're paying you they're still paying you 2005 salary you know and we've seen you know 10 hikes of inflation since then um but no beyond that conversation i did have that with him um it was a hundred thousand dollar you know line of credit i'm basically it's beyond free for me but it's the servitude that matters to me you know that's that's where all the glory comes money doesn't matter money will follow your servitude every time absolutely yeah i believe that me too yeah so So that's good that you have that mentality.
29:58I know I could see it in both of you that you guys live like that. So let's talk the transition. If you guys weren't in luxury real estate and you weren't a famous DJ, what would you be doing? I would be a yacht broker. A yacht broker. Well, that's a cool. I'm from Florida, so sales. We're still selling luxury things. Yeah, you love luxury. My whole life since I was 14, I've been in sales. Me too. in all the different ways, you know? She can sell anything. I like it. And if I can, I want to learn how to do it. And why not sell things you enjoy that you understand? And it's like, it's about the peace of your life.
30:39Yeah. It's not about just the money. Yeah. Funny story, Kat, this will relate to you. I've been in sales since I was 14. Okay. And my first business I started was I was throwing parties. No way. At 14. So I was a party promoter. House parties? I started a different venue. So I'm actually Egyptian. and the first party I threw was really revolutionary. I threw a nightlife party at a hookah bar. And I brought in like belly dancers, I brought in DJs, and I basically like changed the way that hookah bars are perceived in the Anaheim areas, like the Arab area. And people were shocked because I'm a white guy that speaks fluent Arabic.
31:16Oh, you do? How cool. They're like, yeah, blonde-haired, blue-eyed guy speaking fluent Arabic to like people that I grew up in like a reverse racist society where everyone's brown and I'm the only white dude. but I speak better Arabic than all the brown people. See, I didn't even know that about him. That's awesome. But I can leverage that because Middle Eastern people, we all owned hookah bars or whatever at the time. Now we're very established and very prominent. But at that time, we didn't have big businesses, but I was able to convince them to let me throw a club, basically. And that started my career as a party promoter.
31:49You have a DJ named Catanova. I had a promoter name, personal branding. What was your promoter name? And people still refer to me that name until today. It was Baby Joe. It was like, because I was throwing parties. Baby Joe. At 14 years old, there were 21-year-olds. So I went from those, and then I went to nightclubs, and I went to after parties and raves. And I was doing that for seven years. And then I went to college, and then I came back and did that again. But that was the only business I knew at the time. Then I went into mortgage. And I killed it because, you know what? as a promoter, I had to get flyers out.
32:27I had to basically create a whole event from scratch. I had to book the DJs. I had to book the venue. I had to convince all the people to come to the event. I had to hit the streets promoting. There was no Instagram. There was no, you know, I had to build a personal brand like, listen, I'm the promoter, you know, like everybody knows that name. So, and that all came from word of mouth and charm and, you know, charisma. Sales is sales. Can you say what a name like that would matter for you? with a name like what? Like that, I would never hire you. Why? Do it. I like constructive criticism. Honestly, with a name like that, I would never hire you.
33:07Oh. Just saying. Baby Joe. I was like, hey, meet my mortgage specialist. Baby Joe. Like what? You should put your name to like Old Man Joe. Oh, yeah. Old Man Joe. Actually, now my name would be Daddy Joe because I got four kids. Daddy Joe. That ages you, though. I was going to go by Cat Daddy and then I think Wiz Khalifa had it right You were going to go by Cat Daddy? Yeah, sure That's a cool name Yeah, see? That's a cool name Where did you get cat-ed over? Daddy recognizes Daddy Yeah, that's right Daddy recognizes Daddy Let's go I love it I mean, you know, in LA that would work just because, you know It makes you think The mind wanders It's memorable Just get things done, you know He's like, who's your daddy?
33:55That would be fitting, actually. That would be pretty cool. Yeah. Pretty memorable. The blue eyes and the blonde hair. Wiz Khalifa stole it from you, man. Wiz Khalifa has the name Cat Daddy? Yeah. Right? Really? Daddy Cat. Cat Daddy. I have no idea. Yeah. I was so upset. I don't pay attention to her. I was like, oh, man. No, I haven't. Yeah, me neither. So, both of you in luxury real estate now crushing it. And I got to know, like, what's one big misconception about luxury real estate? Like, what do you think? That it's easy? It's so hard. What makes it really hard? I think just when I say it's so hard, it's just because business is really about you becoming a better version of you.
34:36So when you have yourself to answer to for everything, you're kind of forced in every aspect of your life to improve and notice what's working and what's not and analyze and fix it. and I think real estate, you have like 50 jobs in one. And you know what? They think AI is taking your jobs. And nobody appreciates it. No way. AI, when they say all the same things, and it's a people pleaser, AI is, because sometimes it will tell me something that's wrong and I'm like, no. And then I'm like fighting with a robot. Yeah, let me correct you. I don't want a people pleaser. I want to, you know what I mean?
35:05Yeah. I want a real response. I know the hardest part. When your client always like, man, let's just wait for another year for a better time. You know, the rate's going to go down. I was like, you've been telling me this for the last five years. And the rate's just been going up. Did they go down? You know, but I feel like that's one of the most common objections. And you work for free until you close something. So like some of the deals I've worked on have been for two years before they close. So I'm working for two years. For free. For free. Every day. So let's see how AI takes that job. Exactly.
35:39Good luck, AI.
35:56What is your response when you hear that like AI is going to take a real estate agent? I hear that honestly all the time. And I hear that about mortgage professionals too. It's like, oh, AI is going to take a loan officer job. I'm like, a loan officer is not going to be dealing with these people. They're just been going through a robot. And we're in the people business, mortgage and real estate, hand in hand, people business, people need handholding about money, people need handholding about real estate. But what's your, you know, what's your first thought that comes to mind when someone goes, AI is going to take your job?
36:24And we all here in both of our sectors. I could say it's not going to. There's two things I would say. For one, if you're worried about AI taking your job, develop a skill that AI cannot replace. Number two, human connection is more valuable than ever, especially since COVID. a robot is never going to take away the human connection, that relationship. I feel like because of AI, we're more isolated, we're more reliant on that, and we're going to crave even more human connection. So if you're a people person and you value relationships, I don't think you ever have to worry about AI taking your position because it can't do that.
37:02I absolutely agree. And one of the things that both of you have a huge leg up on that ties into this AI movement is your personal brand development. For me, AI is imperative in assessing someone's decision-making and personal brand development is the catalyst. So now people are like, they don't care about you working for Oppenheim or Nest or whatever the heck company you work for. They care about you. Who is Amanda? And then they're going to go to ChatGPT. Should I work with Amanda? Should I work with CatNova? And AI decides for people now. So that's the prominence of AI. Now, it is the decision maker for people.
37:44And how do you leverage that? So that's where personal brand comes in. That's where I think that you guys are going to be winning because you've established such a prominent personal brand in luxury real estate. You're the clear choice for someone to work with. And as time progresses, the more we heavily rely on AI, that's going to be your calling. You're going to be like, well, I'm the obvious decision. Don't you see? I told you. I don't want my choice to be taken away from me. You can't tell me who to work with. Oh, this lady or this guy. I don't know them. I don't want to buy my house for them.
38:18Can you trust them? Based on what? How do you make the decision? Personal brand. Your personal brand is what's allowing you to be the trusted source. When you're out here talking about who you helped and the reason why you served these people, that's what's gonna you know allow the algorithms to like choose you yeah you know and and obviously your your volume metrics you're clearly like closers i don't know how much business you do but when you do one deal that's probably like the volume of 20 realtors anyways so you're you're i didn't actually look up your your your numbers we have a system where i could check your volume and i should have done that i'm like oh look you did 150 million let's do it check it for me real quick will you give me the volume stats i'm just kidding um but you know huh no you're not kidding you're not kidding yeah we do that with realtors before we select a realtor like the loan officers we coach them like don't work with realtors that did less than like five million are you being baby Joe right now are you being daddy Joe a little bit of both a little bit of both yeah I'll always be baby Joe's like in the heart like it lives there you know it's always gonna be that grinding promoter that just continues to push the brand narrative like I was a personal brand before anyone understood what a personal brand was yeah And that was like my brand.
39:35I didn't have a company name. I just rolled on my personal brand. And I still have, you know, here I am. It's been almost three decades and people still call me that. It's the craziest thing. And when my kids hear that, they're like, dad, what did they just call you? They're like shocked. They hear that. Like, why is he calling you that? Oh, let me tell you one day when you're older. I read it in my book. Yeah. So, yeah, it is pretty crazy. But when your 10-year-old is asking about that, they're like, what is going on here? It definitely is confusing. Baby Joe. You still are Baby Joe, though. Like, Daddy Joe is taking care of Baby Joe now.
40:11Yeah, exactly. That's how I look at it. Exactly. Like, I talk to my 5-year-old self, like, I'm the adult version taking care of that 5-year-old. Yeah. Baby Amanda went through a lot. But now Strong Amanda has got her back. Also, I'm very childlike. I still have, like, all my same child hobbies. And I do them now. I get to relive them all with my kids. We're all like Pokemon and sports card collectors. I love that. We're all doing that together. It's the funnest thing to be a child with your children. I play basketball with them. I play all my sports with them. And I keep them engaged in true childhood.
40:49For me, the childlike spirit, my stepdad has that. And I have it too. And those people make the best parents. because they make everything fun, even the things that aren't fun. Yeah. Like, they push you in the head when you're walking through the story. They just, like, mess with you. And it makes you, like, make life more fun. Yeah. I can do that for you. You can do that? And I would love it because it makes it not so serious. Like, we gotta have fun, even in the serious moments. And I'm in a very serious position all the time, and people are like, why is Joe just so happy, you know, all the time?
41:21What's the secret? Because God made this planet to, like, live and be abundant and be joyful and serve and do his work. And when you carry this, I run a big company. We have thousands of people. And we're a target for regulators, for lawsuits. Guys, don't sue us anymore, please. But we're going to be sued all the time. Lawsuits or regulators. The regulators are listening to this episode right now. We love you, especially you guys in the state of Washington. and you know the reality is the more you're attacked the more you're a target the more that I look at the more haters you have the more opportunity you have to serve and just like you said earlier bad press is actually good press that's actually very true the more bad press we get the more limelight we get it's like free press that's better press I would say the reason why Trump won his last election all he got was bad press And then we all voted for him.
42:23He got shot at. He got 40 felonies, like whatever it was, and then he still won the presidency, right? So bad press actually is good press. So for me, the opportunities to be where people are hating on me or are trying to attack, I'm like, they're just sending me blessings. Why are they hating on you, Joe? Because when you're famous or you're wealthy or you're successful or whatever it is, Because they're unhappy. Yeah, or your competitors are like, you know, they're just going to hate on you. I'm like, dude, keep it coming. You know, you're just sending me prayers. You're just sending me prayers.
42:58Like, God's just going, I'm going to bless them more. The good thing is, too, when you get thick skin, it doesn't get thinner. That thick skin is thick as it's going to be, and it doesn't go down. So I've had thick skin my whole life, pretty much, and it's only gotten thicker, not in a bad way, like not too guarded, just aware. But it never gets thinner. So once you develop that thick skin, it's there forever. Yeah. It doesn't go backwards. You're right. And I've developed really thick skin. I would say a big part of my thick skin development is a result of me growing up in the hood. Me too. And I grew up as a white guy in a brown community.
43:34So everybody was dark and I was the only white guy. So everybody made fun of me for being white. They're like, white boy, white boy, white boy, like just got made fun of it. Because I grew up in Bellflowers next door to Compton and everyone's dark brown. They're all Egyptian, so they tried to associate with a community that was basically black. And I'm like, so did I. I was like, a white M &M, right? Yeah. But I'm sure M &M got made fun of. Got really thick skin for being the only white dude in Detroit. Same thing happened to me. I got, you know, someone like a white dude with soul, you know, that's African, but that's white.
44:05So I got made fun of a lot for it. Yeah. White chocolate. Love it. White chocolate, baby Joe. Love that. Yeah, a lot's coming out today in front of our audience here. We're learning about you. I love it. Amanda, Kat, the audience wants to know, let's talk Selling Sunset. How did you guys get that gig? I got it, well, before I filmed Selling Sunset, they interviewed me like every year. So I was being interviewed for it every year pretty much before I filmed it. Why couldn't you get it the first year? I mean, you seem like one to get it. God's plan. Yeah. I don't know. I have faith in perfect timing for my life for everything.
44:44So I trust that. God knows my heart of what I want. If it's fame or success in real estate, he knows what I really prioritize. So I feel like. So what is more important to you? Fame? No. Zero. Or success in real estate? Fulfillment in my life is number one. You heard that joke? Fame, I've experienced it to a degree from the, like any curious kind of thing that I had, we all kind of wonder what would it like to be famous or what would it like to be this or that or go here or go there. once you kind of experience it I am a private person and I'm very aware because of my childhood I don't like I want to go out looking ugly on the street and sweatpants and sandals and have no one bother me so when people do it it's nice but I think it showed me that like that's not something that I crave I don't need people to like know who I am walking down the street to feel good about myself I feel like that's a very ego kind of way to live I kind of maybe desired it when I was younger until I didn't know.
45:43But now I feel like if I was going to be famous, I would want it to be for something that really matters. So whatever home, she doesn't even go out. Yeah, I care about fulfillment. I don't care about fame. I feel like in LA, especially the two things people prioritize is fame and money over everything. And I've seen how detrimental that can be to many people. So I feel like once we all have to make money, but once you remove like that toxic desire, then you just feel better. Chasing fame is an empty thing to chase. You're never going to be famous enough. It's like filling it up in a hole with holes in the bottom of a cup.
46:17The fame, like use Kanye West or Kim Kardashian, these people as an example, they say the biggest drug addiction to them is the fame because you have that high and then you crash. So it's not as fulfilling as people might think. I think if they're insecure or their ego is in control, then they'll really crave that. but I feel like if you're happy with yourself you don't really, you don't care and seeing so much of it in LA has kind of made me, not like it but just like not respect people that are chasing it so hard yeah, we see that every day we see it every day so Kat, I'm going to ask you, what would you rather have?
46:52all the money and power in the world or peace? peace, obviously you know what's funny because I was going to say the same thing for Sunset, my experience was purely business they found me because I had a listing and they called me like hey like uh we have a client actually for a listing and it's selling sons that calling you and I was like okay they're like do you mind if we film the listing and I was like I was like let me ask the owner because you need to sign a release form and I said okay and I was like who's your client so I kind of like you know give them a little hard time and then they gave me an option that like listen if you don't want to be on tv that's fine because we can have one of our agents show the house.
47:32And I said, no, that's not a problem. I can do it. And that's what my experience was, you know. It was not even... Oh, you're a pretty blonde. You fit the prototype? They didn't even see me, so they didn't know what I looked like. They looked you up at first. Oh, man. Honey, you know they're looking you up. They're like, she's cute. Call her. Why did you have to do that to me? We need cute blondes walking through for views. I was like, this is all real. Don't lie, girl. Come on. Go, go, go. Well, I was like, it was all pure business, you know? Yeah. Yeah. It's fun to film. Like, when you do things like that.
48:02Thanks, Amanda. For selling sunset. It's fun because you're getting to do something people aspire to do. It's fun to see how it goes down. But there's a lot more that comes with it. Especially if you're not a cast member and you're not getting paid per episode. And for once, I thought it was purely business. Yeah, you realize it's not. Do you think selling sunset has helped your business, though? Both your businesses? I mean, I'll say I'm happy with how everything's went. So I think everything plays a part. has it helped my business? I don't know. I got, I got it. Did it get you anything? I mean, I know that I've got, um, certain, I think it has because people care about selling sunset.
48:40So even if I don't bring it up when I ever talked to anyone, I did selling sunset. I never talk about that, but they, people care about that. They get excited. Like every podcast I do, they bring it up every, when my friends introduce me to their other friends, they tell them I'm on selling sunset. So the funny thing is, is like in business we work so hard to get validated, but then you do something like that and everyone validates you when all you did was just like film something Honestly, you had the best outfits and hairstyles on it. Thank you, honey. I just wanted to let you know that. I'm sure they cost a pretty penny for those outfits you had to rock on those shows.
49:12Everything is so expensive. You get your hair and makeup done to get it both done for$500 or less is like impossible. I didn't do my hair. Every single day. I rolled out of bed and this is great. Let me tell you the background of selling Sunset. You only get paid per episode if you're a cast member. so sometimes you film for two weeks worth of content and it is in one episode so paying for glam and hair and makeup and outfits every day and if you have a kid having your kid watched and all this other stuff you're going to be in the hole you can be actually spend more money filming the show than you make on the show yeah that's what we had a reality star i know a girl where that's very realistic she told me i spent more on outfits i know what you're talking about exactly And it was a hit show.
49:53Reality TV just doesn't pay that much. If you're going on TV to catch attention, especially walking into Selling Sunset, if you come in without your hair and makeup done perfect, without a new awesome outfit every time, you're not going to be fun for the show. So you will get kicked out. If you go in boring every day, you're going to be on one season. It's a fact because you have to look at the stage that you're walking into. This is like a stage you're stepping on. Oh, maybe that's why they didn't want to help you back. You can't be average. I had a really boring outfit. No, girl, please. You're not boring at all.
50:23They would love you. It's not like Sunset needs to put you on there more. You would be great for it. I think. She would be because she's real. I love how you guys lift each other up. I'm just saying the truth. Because she's hot and she does business in real life, has the clients, and she's real. She's not going to go in there making up lies. She's going to be like, we need how stuff really gets done on there. Just a little bit. You heard, Jo? instead of so fake. We got you. You know, we need some realness. So if you ever want to do another Sunset. We need realness on there. People like that. I'm telling you, there is a true partnership here, guys, outside.
50:59You know, I do happen to run a big brokerage as well. I mean, that's a side project. It hasn't really been something we've focused on, but, you know. He's like, I'm going to email you. We got resources like crazy for real estate specifically. I got to ask you, because, you know, there was a jaw-dropping part of the show where, you know, you told Bree some drama. And the whole season. Me? Yeah. Where you told Bree some drama. That was me. That was real. Just pivoted around that. And you just basically caught her now ex-husband at the W Hotel, you know, frolicking around. I didn't see it. One of my friends that I've known forever, actually one of my exes, saw it and told me.
51:42Wow. That's real. Yeah. But the funny thing is, is that I didn't tell anyone when he told me. I didn't say anything to anyone and then when I saw Bree in person at one of our friends birthday dinners She asked me if they were calling me to film and then that's when I told her what I heard that was months before anything was filmed So everyone knew about this for way long before they just put it in the show to bring it out The producers brought that out. Oh wow wasn't me Me and Bree sat there. We didn't bring it up. We were talking No, we were just air out her ex-husband's laundry like that. It wasn't her ex-husband and it was like basically her enemy's husband.
52:20Wow. That was crazy. It came to me in real life. I don't go looking for these things. Ooh, drama. This is the truth, but I didn't want to bring it up, and she didn't want to bring it up either. They keep you there until they get it out of you. How do they get it out of you? Exactly what I said when I first got here. They sit you at a table. We start talking like normal. When nothing bad comes out, eventually they're like... Here's some champagne. No, no. That's not going to work with me. they're like okay well why don't you say this or say this and then the producer calls into whoever's behind the camera and he's yelling at them on the phone and then they come back over and then they're trying to see what they can get out of you i'm like i'm not saying that and then she wouldn't say it either so i'm like so you wanted me to say it you're not outsmarting me like that but then they keep you there yell yell rearrange rearrange rearrange until they get enough of what they want and then boom just like that but it's never it was never my intention that's you know So then after that, that drama leaked, and then there was a divorce that was happening right after that.
53:20But they all knew before that filming even happened. Everyone already knew. Because I told her months and months before. They just wanted to air out dirty laundry on national television. They wanted it in the show, because the show is going to get views. It's all for views. It's all for attention. So that's what I mean when I say fame and money come before everything. Look at the cost of what it really is sometimes. Your marriage, someone cheating on you, death. Whatever the most traumatic things can happen to you is dangled for attention to the rest of the world. And then you have to relive it.
53:51And then they're feeding in on it and making up their own stories. Sounds actually pretty horrific. It is horrific. That's why the girls that do it, it's really hard on them. They're stressed out every day filming with people they don't like. It's not easy like people think. So it's not all glam. It's not. Just the outfits and the hair and the makeup. It's kind of like selling your soul. Well, that's why podcasts are starting to take over a lot of the media. I feel like there's a revival. I've heard they make a lot of money too, Joe. Tell us. There's a revival of media. Tell us. I don't want to see the podcast.
54:24We turn down brand deals all the time. We're obviously working towards a big network deal, but it's all for building the company. Everything I do, because the money that's made with Instagram or all the social platforms, they don't pay nothing compared to what real money is. I'm in the mortgage industry. Podcasts too. Yeah. When you have a big deal, when you have a big network deal, they will pay more. But at the end of the day, whether we get a big network deal or we don't get a big network deal, my life won't change. Because my goal is to grow the company. That's your twin. You'll get it. We will get a network deal.
54:59Based on my executive producer's assessment and my confidence, I think I'm certain we're going to get a big network deal. Your desire is there for a reason. The desire is there. but I feel like it's going to make an impact and I'm here to make an impact because my narrative is different I have a different objective I don't care about fame or money or any of that I only care about one thing doing God's work first period and then from there everything follows so as long as I keep that narrative I mean I fall like every other human being I you know I'm no perfect man but you know I'm serving I'm doing God's work and I'm trying to you know fulfill whatever prophecy he has for me and it's happening and I'm very blessed as a result and I don't need any more blessings.
55:41Cheers to that. I love that. Cheers to that. I love that. Let's go. I love the story. You flipped your first property while you were a famous DJ. You were out DJing until like 3, 4 in the morning touring with the Vici and then you come in at 6 in the morning and close a major deal. Is that how it went down? Actually, I was on tour and I bought my own first house. Okay. So that was my first deal. And then it was... With the DJ money. With the DJ money. And then I called my dad. I said, hey, I need your help to flip the house. He goes, okay. So my dad used to be in construction. He came out here.
56:20It was like a while ago. And then I think it took him like two weeks. And he did everything himself. Everything. Sick. This guy slept in the house on the floor. He's like, what are you doing? And he's like, don't call these people. Don't call these people. I'm going to do everything myself. I was like, of course. What an honor for dad to do that for his daughter. Yeah, that was awesome. And then I was on tour. I don't know what happened, but I was like, let me just sell this house. I want to get a different house. I hired a real estate agent, and it took like six months. And I was like, what are you doing selling my house for six months?
56:57So I got really annoyed. And then I got a real estate license, and I sold it, I think, within like first week or two. Wait, so did you take it from the agent? and then sell it yourself? I mean, it was crazy. It took like over six months and I was like, this is insane. And that was like, back then it was like hot market, you know? So I was like, something is not going the right. You just had a lazy realtor. Yeah, definitely. You know, she had like a few grandkids and I think she just really, she's got a really old realtor. Yeah, I did. Just not tech savvy at all? No, definitely not. And then she's like, you know, she's like, your house is so far from my home.
57:37And I was like, okay, got it. And I didn't know how to tell her that, you know? And I felt bad, to be honest with you, you know? And I was like, listen. She had the listing for six months. That's three months past the listing contract anyway. Yeah, that part, you know? So that's how. And then, actually, then when I went back on tour, my whole neighborhood is like, you sold this house. Again, it was not a big house, right? But it was like 20 % or 30 % over. Market. Oh, market. and everybody's like, this is amazing. And I was like, yeah. I was like, it doesn't matter. Sales are sales, right? Like I can sell anything.
58:12And then I went on tour and my friend called me and she's like, hey, so I heard you sold your house. I was like, yeah. She's like, can you buy me a house? I was like, yeah. She's like, well, do you know any mortgage brokers? I was like, I can figure it out. And that's how it happened, basically. I have a proposition. You guys should both do mortgages too. I mean. Let's do it. That's what I do. Yeah. I set up mortgage companies. We're the ecosystem for them. Where do I sign up? Let's do it right now. You're signed up. You met the man. Perfect. Perfect. You're signed up. You're in. You're signed up.
58:46You're in. Do we have to move to Newport? No, no. But you're going to want to move to Newport. I don't know what you guys are doing in LA. LA sucks, guys. I mean, yeah. Nowadays. You're going to go see Newport after here. And you're going to be like, why am I not here? Like, what is wrong with me? Why am I in this dungeon? Okay, we're going to move in with Baby Joe. Yeah. Yeah, we got you. No, Baby Joe's got too many kids over there. We can find a place together. We can find a place together. I have a place for my kids and I have my house. I do have a lot of beautiful blondes there. No problem.
59:15Love that. He's like, I have two nannies. Yeah, I'll have a couple more nannies. You guys also could do that job too. There you go. That's my kid's house. You guys have a phenomenal relationship, great friendship, and an awesome partnership. How did you guys meet? Do you want me to say? Sure. we actually met in Ibiza Ibiza Ibiza Ibiza yeah I was I think it was like two or three it was three years ago it was three years ago four years ago dancing the night away no I was she was DJing she was there with her girlfriends and other friends I was there with my girlfriends and we went to one of the hotels to meet up with our friends and she was there and then we with a group and then we ended up just becoming like great friends that night like we both have but tell him tell him how we've reconnected okay so because any visa when we became friends we're all hanging out in this room for a while and we're talking about where we're from la because everybody there is from different parts of the world like new york la whatever then we find out i find out when her birthday is which is one of my best friend who passed away's birthday so we actually shared a best friend that passed away and she has the same birthday as kat So we started talking about that and it was our friend Kim Fattorini and we she was an amazing person like Kim had the heart of gold so if anybody was really good friends with her you know they're a good person because she was such a pure wonderful person we bonded over that we both started crying and we've literally been friends ever since and we that was just the night we met but then more we've hung out and then being in LA the real estate thing I didn't know she did real estate like we didn't even know that we bonded over the death of our my brokerages to come be where I work.
1:01:01She switched companies. I didn't know. And I was like, hey, who are you with? She's like, nice secrets. I said, done. That's divine appointment. Just like sitting here today is divine appointment. Absolutely. I have so many cool ideas. I'm going to pitch you guys after the show. Joe, sold, sold, done. Such a good salesperson. You look the best. I only have one gift, and that's sales. That's my gift. My partner, I'm the founder, CEO. My partner is the president, chairman. He does all the stuff that compliance and running the company. And I just do this, you know, media, like, and recruit and grow the company.
1:01:37But, like, if you put me in front of the auditors, like, I'll melt down. I couldn't even do it. Who wants to be in front of the auditors? I don't know about that. You need the accountant or AI accountant to do that. You're talking the wrong guy. Like, I'm sick right now. Like, I'm not in the office. But that's not my gift. You know, some people, that's their gift. He's an engineer. He's analytical. Let me ask you guys, what advice would you guys give a young entrepreneur who's coming into real estate right now and wants to crack the luxury market? I would say figure out, like, if there's any agent or any person that you like how they do business, I would kind of study that person and kind of figure out what you want to do that's similar to them.
1:02:16Even if they're not your direct mentor, I think mentors are very important. Everything great I learn in my life, I learn from someone else. So we're not reinventing the wheel here. I think having a mentor is really powerful, even if they're from afar. And then I would just say kind of map out. They say a lot about two-year plans when you start in business. I went to Ryan Serhant's mastermind a long time ago, and he told me to do my five-year plan, which I'd never heard before. And I actually think that's a really good idea. If you can think about what you would like your dream next five years to be like, and then kind of fast forward what you can do to speed that process up, I think it kind of really helps you map out the future because I used to kind of live in the moment.
1:02:59And I think when I started thinking like a long term thinker, I think it really. Yeah, it shifted my mindset. And sometimes we we don't need as much time as we think we do to get things done. It's in our head. So if you can like condense that and really know for yourself a clear vision of what you want, not that it's going to end up exactly that way. but you'll look back and you'll be like wow I actually hit this this and this and then you remind yourself to like give yourself a pat on the back along the way because sometimes we think oh I'll only be happy when the deal closes then when the deal closes did you actually really even enjoy it and celebrate but you just worked so hard for so long you got to like enjoy the mess along the way too I think I feel like it's very important to be yourself and not try to fit in and I feel like that's what a lot of young people do nowadays you know they're trying to be I don't have that problem because I'm authentically myself.
1:03:50So I don't even think about that. But that is important because you can look up to the, you can like the way someone does things, but you don't need to become that person. We all have something special about us. And that's what you need to bring. You need to be yourself, but you can learn how to fine tune to talk to billionaires or to different kinds of people or certain things. Are you always that raw when you talk to billionaires? Yes. Oh yeah. They love it. They love it. They're more raw than us. Yeah, they are. They're more raw. Because they can be. If they don't, if, and they might not show it to you, but they know if people take advantage of them, they know, and they might let you get away with it and pretend they don't know, but they know.
1:04:25Yeah. That's something I learned from them. I'm like, why are you letting someone do this? He's like, cause I already know it's not worth it to me. You're going to screw me over for 10 K. I'll never deal with you again. But then they don't even tell them that they know that they did it. That's something I learned. They are so composed. They just, okay, I know I'm moving on. Yeah. I mean, I'm in that same position. I get screwed over. It cost me seven grand to just get rid of a relationship. It was a win. But it teaches, it's really about emotional regulation of how to not let these things pique your stress.
1:04:56You have to learn how to, okay. Be even keel. Yeah, they treat everyone the same. I treat everyone the same, but when it comes to billionaires, they are treated different by outside people. It's not that I change how I'm treating them, but you'd be lying if you didn't say that you don't see it happening the way that they're treated. We're both in very risky businesses. So what's one risk? What's one risk? And you can each answer this question. What's one risk that changed each of your lives? So the first house that I ever sold was, it sold for$15 million. And it was seller financing. So when it's seller financing, the loan is not switching into someone else's name.
1:05:36So it doesn't show that you sold it for the real estate, like the Department of Real Estate where you're getting the credit for it. once the client moved in but it did sell 15 million once the client moved in after a year and a half they stopped paying they were seller financing and this was after COVID like the year after COVID a lot of people were having money problems and you could not evict people you couldn't get them out of your house remember California's picking the tenant over I mean still it's hard to get people exactly due to that my client wanted his house back they were they were missing the installments they weren't paying we couldn't get them out i made it my i'm okay i had to get them out of the house or i can't get this listing back and i even though i sold it once i want the credit for selling it i want to sell it twice so the only way to do that was to get them out of the house so it took me months i met up with police like uh my client is on the board with the la and he donates money to them i was asking their wives if i have a tenant in the house and I cannot get them out what can I do like for game plan uh one of the wives of the sheriff told me to take the door off the front of the house the door weighs like 2 ,000 pounds so if I find a way to get that off they're never they have dogs so I was like doing my research of what I could do um the renters that were in the house I started showing them other rentals as their agent to try to get them out on the move-in day I hired I had a security guard and a locksmith come with me to the house while they're moving up the moving truck.
1:07:05I changed the locks while they were moving. I took position in the house back myself. Wow. Little old me. Did you ever have to remove the truck? And I sold it again. That's a good trick. That's a cool trick. Yes. And it took me three years to get credit for both the sales. Now people, those of you who have tenants in LA, you know how to get those people out. You don't have to wait on the sheriff. Just get the door off. I didn't even have to take the door off. That's a good idea. I had an armed security and And I got attacked during, not like physically, but the wife was very mad. They destroyed the house.
1:07:34I had to flip the whole house in 30 days,$400 ,000 renovation, and put it back on the market to film selling Sunset. And I did. Did it sell for more than$15 ,000? It sold for$12 ,000 the second time. But it was a different market. But still, he still made good money the first time because seller financing, they were overpaying the monthly amounts and like a certain amount per year. So, yeah, don't stop at nothing to get it done. It's sad to hear that they had to go through that. They were paying the seller financing interest rate probably 9%, 10%, and then they lost the ability to pay. Yeah, in the end they lost money because they couldn't make the payments anymore.
1:08:08So after X amount of time you default. Yeah, and they had a down payment to get seller financing. They had to give them an installment up front. They did, yeah. They were supposed to make installments in September each year, like a million or whatever it was, and then they didn't do it. What about you, Kat? I have one. Bed Developers. So I have a, one of my actually first houses, I want to say, was like a$6 million property in Encino. Not the best developer. I was new. I didn't do my research. I sold it, thank God, to my friend. And later on, six months later, we had like heavy rains in LA. Uh-oh.
1:08:54Yep. Leaks. Yep, the whole entire house. And it was probably more than$1.5 million in damages. So hidden defects, right, that actually came out six months later. Obviously, everybody blames the agent, right? Oh, you didn't do the inspections, right? No, we did. Or you didn't do this, you didn't do that. yeah so it led to a lawsuit and so lesson was learned that way lawsuits are always expensive lessons yeah definitely now my last question you guys can both answer this because you guys are both working in Hollywood yes we will come work for you no no that yes it will take 2 million dollars I have the whole proposition in my mind I'll tell you I don't want to say it on the show 5 million No, this is strategic partnership.
1:09:48Okay. Because, you know, you'd be associating with the number one company here in California. Obviously. On the mortgage side. Who doesn't want to work with Baby Joe? Yeah, exactly. No, but this is outside of that. For both of you to answer, please answer honestly. Promise you'll answer honestly. Okay, promise. What celebrities have DM'd you guys in your inbox? What, like, genre do you want? Oh, I like that. Tell me a couple celebrities that DM'd you. You know, try to, you know. Let me, like, think of someone that I don't talk to. Yeah. Like, I don't know, rappers, movie directors. Rappers, actors.
1:10:24No, just, like, basketball players, hockey players, football players. Basketball's my favorite sport. I don't really like to give names. Let me think of someone I could name. Oh, what was that guy from Entourage? Jeremy Piven? He used to hit up everyone. So this is, I'll throw that out there just because it's so old and he hits on everyone. No offense. I never hung out with him or anything. But yeah. He would just like DM me on Instagram? Oh yeah. Used to. Like come to Malibu or something like that. They all kind of say the same thing. They either try to bait you with like a game or a dinner or this.
1:11:02Like I don't care about any of that kind of stuff. So I'm always like not interested. And they don't like being rejected. Who DM'd you? Oh, I have a really bad rejection. I have a really bad rejection story. I'm not going to say the story, but Chris Brown. Chris Brown? Actually, we got in a huge fight. I've never told anyone. Well, my friends know. In Ibiza, another place. I didn't know. Okay. Long time ago. Yeah, he tried to hit on me, and I had been around him many times because we had a mutual friend, Lo, who passed away also. I love Lo. Me too. And, yeah, people that don't get turned down have a really hard problem being rejected.
1:11:37Yeah, they're clearly not in sales. I don't care. I don't care about fame or money as much as people think. So that doesn't work for me because I'm not blinded by, oh, you're famous or I don't care. I really don't care about that. So when you hit on someone that you think cares about that and then they don't, they get very mad. Very mad. And we got in a little fight. Oh, wow. Mm-hmm. And he told me to put it on my bucket list. So I said, put it on yours. I love that. He opened the door like this to kick me out with the hand. Oh, no. Like he's a butler. No, he didn't. And he goes, put it on your bucket list.
1:12:11I'm like, put it on yours. I'm sure he remembers. And then he still tried to hang out after that again. Well, even if he forgot, he's going to remember after this one. He didn't forget. Like, he's not going to forget. Yeah, now Chris knows for sure. And then a month later was when he pulled a gun on that blonde girl. Pulled on what? Remember when that was in the, it was like 10 years ago? There was a, I remember, because when I had my experience with him, it was in the summer sometime, like 10 years ago or something. A month later, it was in the news that he pulled a gun on a blonde girl. It was a month after I had my situation with him, so I was like, yeah.
1:12:43He threw me out on the street in Ibiza. Joe, that's why you don't ask questions like that. I didn't want you to relive that moment. I'm sorry. No, it's okay. It's kind of funny to say it now. Boom. There you go, Chris. Don't talk to musicians and things like that if you want a healthy relationship because you're not going to get it from them unless they're godly. They're mostly godless, and the only ones you're going to find that are godly are like, you know, the ones that are... There's some that are good, but they'll be outright with it. You know, I thankfully haven't ever had to slide in anyone's DMs.
1:13:16I usually just wait for DMs. Actually, we have our DMs turned off on our Instagram. Did anybody... Wait, you answered the question because I'm not going to sit out here and draw two names and I got nothing out of you. This is a very easy answer. Look at my face. Would you DM me? Yes. Girl. No, nobody does. Everybody's scared. I swear to you. They're like, this Russian girl is scary. Like, we're never going to ask you. no people they gotta get you in real life for sure you said it I didn't want to say about myself yeah she does she can be a little standoffish but she's not inside no I'm like a big marshmallow inside that's what I said you're a marshmallow inside but you got the resting bitch face it's good it's her protection yeah it is but she didn't have it like a turtle shell yeah people normally are scared to talk to me and they're like oh this girl looks crazy so we got a name out of you or no yeah so who are you no celebrity DMs no no DMs just text my voice how about celebrity DJs that DM'd you I'm sure that or even celebrity DJs that hit you up during the festivals.
1:14:10We have a lot of DJ friends. Everybody's my friends. Yeah, so many friends. Like, not in a creepy bar. Martinez Brothers, those are some of my besties. I've known them since I was 20 years old. They're the best. Those are, like, good friends. I love them. They're good DJs. They're great. Now, guys, we're going to get into our coined game. This is a fun segment. You're going to have a lot of fun. And the game goes like this. So we're going to ask you rapid-fire questions. And you basically have to respond quickly. And the theme is you just respond with these words. Open house or pass. That's it.
1:14:44Okay. Open house or pass. That's all you got to do. That's it. Okay, I'm going to ask you these rapid fire. Oceanfront home but no pool. Open house or pass? Pass. Open house. Oceanfront? I know. You don't need a pool. You have the ocean. Yeah. Pass. A lot of them don't have pools. Pass. Are you the one with the pass? Open house? You can argue a pass. Pass it over to me. Open house. Open house. Historic estate or brand new built? Brand new built. I'm doing historic. For sure. Yeah. I like the history. You see, this is why we never fight. Yeah. Because I'm like the nerd wants to know everything about it.
1:15:22And then I'm like, oh, pretty house, new house. You know? Who built it? That's all I need to know. I like the new shiny things. Built 2026 by XO. Like, you know? The history is like a whole world that you're unraveling. which is fun for me. That's why there's good collaboration between you two. Exactly. Now you get it. Yeah. So next question. Private jet or mega yacht? Mega yacht. Oh. Private jet. F the jet. I'll fly in Delta and then I'll be on the yacht. Oh, I would not fly Delta. I would die. Put me in Delta one. I'll be on the yacht. The private jet I've done a million times. I don't care about that.
1:15:56I still like it. Most of the time you don't like the people you're on the jet with. I love my friends that I'm on the jet with. Well, you know, lucky you. Million dollar closet or million dollar kitchen? Kitchen. Closet. See? Literally. Closet for sure. Live in Beverly Hills or travel full time? Travel. Travel. Beverly Hills is all old people. You're going to get bored. See, we're getting in trouble together. All you can do is go for walks around the city all day. I want to travel. We can travel together. Yeah, we see the world. See? Yeah. Okay, you're going to love this question. Okay. Million dollar narcissist Or bank teller gentleman Or bank teller gentleman For sure gentleman Yes 100 % Narcissist is going to cost you Way more than a million dollars In therapy If you stay with that thing For too many years Trust me So Everything comes with a cost Look at this I can't deal with It's for you to decipher What that cost is And for every person It's different So it's all about Your choices And peace And peace And that narcissist Is going to drive you crazy Exactly They all will they get worse over time too if you don't address that situation it's gonna get worse fame or freedom freedom love it they're exactly at fame you have no freedom you're in a fishbowl yeah you're locked down freedom what is better than freedom nothing nothing if they gave you a billion dollars but you had to go to prison for the rest of your life what's the difference you would choose freedom all day diddy you know he's got billions right another narcissist with I'm sure he doesn't.
1:17:29You know what I mean? They live by their image. What's one luxury item you'll always splurge on? Skin care and massages. And Botox. I agree. Right now we're in an era where self-care is the new hip thing. That's why you're seeing Las Vegas' demise right now because nobody wants a drink anymore. Exactly. Everybody's on a health kick. I'm so happy for them. It's amazing. Yeah, no one wants to do drugs anymore. They're all doing like sober raves and, you know, cold plunge raves. I love it. You should just start a whole cold plunge rave business. Let's do it. Yeah, like, or whatever, you know, like the health raves.
1:18:09Everyone's going to sober raving now. You're seeing that as the new thing for Gen Zers. They're over, like, you know, so now really Las Vegas has had a pivot. Now they've added football stadiums and all these music stadiums, and they're trying to make it like an event center. So you're seeing a huge pivot in Vegas with F1 and this and the other, all this stuff that's sober. Because the days of partying all night and you were a resident at Encore Beach Club. Those things are like dissipating, right? No one wants to do Molly all night long or all day long. There's a crash. I've never done Molly in my life.
1:18:40You've never done anything? I swear. And you're a mega DJ. So what is like drug usage like in the mega DJ world? Messes you up. Red Bull and Macca for me. Do the DJs, all the big DJs, like, you don't have to say anything. Do a lot of them use stuff or do a lot of them say sober? A lot of people are sober, to be honest with you. Like, I guess it depends. It depends on the person. Of course, yeah. It's hard from what I've learned because I've had friends that were sober and then they have addiction problems and then they're trying to get sober again that are DJs. It's like they're in alignment with that vibe that they're creating and when they're not in the same headspace as the people they're playing for, which doesn't mean this is true, but this is what they think.
1:19:17Maybe the addiction starts to tell them this. I don't know. They want to be in the same frequency with the people in the room. So depending on the drug, like say that you do that they're doing, Molly, ecstasy, whatever, you can kind of, you're like locked into that frequency with those people. But the thing is, is that some of the people do like ketamine or they do other things and that's debilitating. I've seen DJs do ketamine and go into like. Tranquilize themselves. Tranquilize themselves. It's during their set. I feel like it's a stereotype. So it does happen. A lot of my friends don't do that.
1:19:50Well, because you probably have friends that are not in that. Like attracts like. But you know what's funny? I have friends that struggle with it. If you're new to the industry, and maybe it's exciting for the first year or two, right? But let's say if you're touring DJ for 10 plus years and you do different countries every day, you're so tired. There's no way like Tiesto's partying and doing drugs. He's in great health. He's in great shape. He's like 65. But also he's been doing it so long. So maybe if you have the willpower, you can go through that phase if you do and then get out of it. But the thing is, is that some people don't know how to get out of it because it takes over.
1:20:27Yeah. So that's what's really, you know, and then they think like a lot of musicians, not even DJs. Guys, stop hanging out with drug addicts, okay? No, I don't. I don't, but I learn, you know, I hear, I follow their story. I just want to know how, what's the life like for a famous DJ? It can be hard. It depends on, it's everybody's preference, you know? Yeah. Now, one word, what's one word to describe each other? Ooh, a word to describe you. That's a good one. I would say, let me think, because I only get one word. It's hard to do one. One thing that I admire about her is her directness. Like, I like that.
1:21:10Not in a bad way. Like, she's herself. She just is herself. I feel like if someone doesn't know her, they might be intimidated by that, but she's just being herself. So I like people that are truly themselves. Raw. Yeah, raw. I'm that way, and I admire that in her because, especially as a pretty girl, the world in LA can throw so many reasons at you to not be that way. But I admire that she is. You know? Yeah. She's herself. Mmm. Okay. And I feel like you have, you like kind of mold. You're always yourself, but you could fit in so many different rooms. Like everybody likes you. You can talk to anyone.
1:21:47Amanda, I would say pure heart. That's two words, but pure would work. Heart. Oh, pure. And you can. I'll take that one. Thank you. I agree. And then I was like, and I was like, she's hot. We could go forever. But yeah, we're both very real. Like, and I think that's why we became friends right away. Pure. and raw. What's one celebrity guest you wish you had dinner with? Ooh, celebrity, Snoop Dogg. Oh, you never met him? I feel like you would have. No, I haven't, and I should have met him like four times, but every single time I flaked and I didn't know he was going to be there. You flaked? Oh my gosh.
1:22:26I was supposed to go to dinner with one of my girlfriends once, and she accidentally ended up running into Snoop Dogg and became besties with him after that. My girlfriend, Nikki Lee, and then another time I was supposed to go to Ramton Nosrati's Christmas party. I got my hair and makeup done and I fell asleep and Snoop Dogg was the performer and I was so mad. I'm just dying to meet Snoop Dogg. What? Why do you want to meet Snoop Dogg? Because it's Snoop Dogg. I mean, I just think our soul. It's just Snoop. I feel like he's like America's uncle. Yeah. You know what I mean? Like Snoop Dogg's like America's uncle.
1:22:59Like I just feel like he would be fun to just hang out with. Yeah, that's okay. I want good stories. He's He's going to make me laugh. He's going to give me good stories. He's going to keep me smiling. He's going to be fun. He's going to have a funky outfit. It's Snoop Dogg. I met him a few times. That would be so funny. And what's one celebrity guest dinner you'd like to have? Like Jeff Bezos. There we go. Yeah. I mean, those are billionaire. Oh, like Jeff Bezos. See, it's my accent. Jeff Bezos. Jeff Bezos? I would say maybe like Elon Musk too. That's a good one. Yeah, right? Because I feel like I would want to like pick their brain.
1:23:41Yeah. That's like my celebrity guess is Elon or Trump. You know, I'm like, hopefully if they're listening to this, probably not. I'm keeping it lighthearted. If your friendship were a house, what's one feature that makes it the most valuable? Foundation. For sure. Literally. The structure. The foundation, yeah. That's it. That's what life's about. Now, leading into that, when you're in front of the pearly gates, what do you think God's going to tell you? Welcome home, baby. Let's go. You did good, kid. You better. I'll be crying. No, for sure. Welcome home. I love that. I love you guys. You guys are great guests.
1:24:19If people want to connect with you, how can they find you? Social media. I'm amandalinestates, which is my smaller Instagram. The other one is misslomedu. I'm very French, so you'll have to search Amanda Lynn, try to find it. But on everything, all social media. Same name. Amanda Lynn can search me. It's hard not to find her. Yeah. Yeah. And what about you, Miss Cat Nova? My real estate page is at Nova Luxury States. And my personal is at IamCatNova for your extra DJ content. IamCatNova. Those of you guys who want to hear some awesome techno, check her out. Any big projects you want to mention?
1:24:57Anything coming up? Anything notable that you want to make light on? Yes, collabing with Baby Joe. Let's go. obviously big things coming soon. Make sure to stay tuned. God bless guys. Thanks for tuning in.
1:25:38you
From the publisher
Real estate power players Amanda Lynn and Kat Nova sit down with Joe. Selling Kanye's bunker for thirty million, what's real and what's staged on Selling Sunset, why deejaying became the ultimate lead funnel, building a personal brand that closes deals, the LA luxury market after the fires, and why collaboration beats competition.
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