The $400B Question: How AI Is Redefining Venture Capital and the Future of Startups

11 Aug 2025 · 1 h 2 min

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Consumer VC Podcast Episode Summary: The $400B Question: How AI Is Redefining Venture Capital and the Future of Startups

Episode Overview In this episode, host Mike Gelb interviews Peter Walker, Head of Insights at Carta, focusing on the current state of venture capital, particularly in the consumer sector. The discussion revolves around recent fundraising trends, the impact of AI on valuations, and the changing dynamics of venture capital.

Key Themes and Points Discussed

  • Current Fundraising Landscape:
  • Q1 2025 marked the slowest fundraising quarter for consumer VC in recent memory.
  • There has been a notable gap between seed funding and Series A rounds, with the time between these rounds extending to over three years.
  • Valuation Trends:
  • Seed valuations are holding steady, while round sizes have decreased by 30%.
  • The trend of larger funds taking a more significant share of rounds is evident; lead investors are now owning approximately 65% of seed deals.
  • AI's Influence on Venture Capital:
  • AI is driving higher expectations among investors, creating a "Series A chasm" where fewer companies meet the new standards.
  • The emergence of AI companies has distorted traditional venture capital dynamics, with a notable shift in focus towards unit economics and revenue durability.
  • Mega Funds vs. Small Funds:
  • The rise of mega funds is reshaping early-stage investing, making it more challenging for smaller funds to compete.
  • A potential "thesis drift" is occurring where funds that began as consumer-focused are diversifying their investment strategies.
  • Liquidity Concerns:
  • Many LPs are frustrated due to a lack of liquidity in the market, with M&A activity increasing as companies seek exit strategies.
  • The conversation touches on how macroeconomic factors, such as tariffs and rising interest rates, are impacting consumer startups.
  • Future of Venture Capital:
  • Emerging managers face challenges in the current environment as they navigate a more complex fundraising landscape.
  • There is speculation about whether venture capital will become more concentrated, with smaller funds potentially at risk.

Key Takeaways

  • Consumer VC Dynamics:
  • Consumer businesses experience more volatility, characterized by "higher highs and lower lows" compared to other sectors.
  • Understanding the right investors and fund sizes is crucial for consumer founders to optimize their chances of success.
  • AI's Transformational Impact:
  • AI is reshaping not only business models but also the expectations of growth and profitability for startups.
  • Founders must be aware of the competitive landscape created by AI and the potential for established players to disrupt new entrants.
  • The Importance of Unit Economics:
  • Investors are increasingly focused on a startup's unit economics, emphasizing the need for clear paths to profitability.
  • Fundraising Strategies:
  • Founders should prioritize working with investors who understand consumer businesses and align with their growth strategies.

Timestamps

  • 00:00 - Intro
  • 01:00 - Why Consumer VC Has Higher Highs & Lower Lows
  • 04:00 - What Went Wrong with DTC and VC Expectations
  • 06:00 - Fund Size Creep & Why Some Firms Abandoned Consumer
  • 10:00 - The “Thesis Drift” Problem in Venture
  • 15:00 - Mega Funds vs. Seed Funds: Optics, Pressure, and Power
  • 21:00 - Why Series A Has Become a Brick Wall
  • 26:00 - Will AI Companies Actually Be Durable?
  • 31:00 - The Rise of 3-Year Fundraising Cycles
  • 35:00 - The Future of Emerging Managers
  • 38:00 - The Squeeze on Mid-Sized Funds
  • 40:00 - The “Just a Little VC” Founder Strategy
  • 44:00 - Why Seed Valuations Haven’t Crashed
  • 47:00 - How Tariffs Are Impacting Consumer Deal Flow
  • 51:00 - Where Is the Liquidity? (& Why M&A is Surging)
  • 54:00 - Are We Actually in a Reset?
  • 56:00 - The AI Hype Cycle and OpenAI Risk
  • 59:00 - Peter’s Favorite Books (Personal & Professional)

Conclusion This episode provides valuable insights into navigating the complex landscape of venture capital as it evolves in response to economic pressures and technological advancements. Founders, investors, and aspiring managers will find the discussion particularly useful for understanding trends and adapting strategies in an uncertain environment.

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Transcript

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0:00And by definition, that means that more and more money filed into venture capital. and so that competes away returns. If this is their portfolio, it's probably gonna be hard to raise funds too. Three years is a thousand days, like more than a thousand days. That was the hottest seed market we any of us have ever seen. Things were going wild. People were throwing cash around. Everything has shifted underneath these founders. Either you're gonna make the jump to becoming either AI native or so attractive in terms of growth or economics that people have to fund you. You are a unicorn and you have less than$10 million a day on.

0:33Hi, I'm Mike Galb, and this is Consumer VC, where we talk about what it takes to invest in and build scalable consumer businesses. If you're liking this show, please subscribe on whichever channel that you're listening to this time. And check out my newsletter at theconsumervc.com. I send a weekly roundup that covers the latest fundraisers and product launches that have happened in the world of consumer. And you'll be the first to know when new episodes drop. So that's theconsumervc.com and please subscribe. Our guest today is Peter Walker, who is the head of insights at Carta. Carta is the end-to-end platform for fund and equity management.

1:10We dive into Carta's Q2 2025 Consumer Spotlight Report and unpack the current state of venture capital relating to consumer businesses. For example, we talk about, are we in the middle of a reset. How are product-based businesses getting value today? How is AI businesses getting value today? How is liquidity or the lack of liquidity shaping founder behavior and investor strategy? We explore how Carta, as well as thinking about AI, the outlook for consumer startups, and much, much, much. But before we get started, I want to tell you about our episode sponsor, Glimpse. Glimpse is an AI-powered, end-to-end deductions management service focused on recovering revenue from KEHI, UNFI, Amazon, and Target for consumer brands.

2:01They centralize deductions with backups, they fully handle disputing on your behalf, and they streamline the accounting process. So check out Glimpse for more info. But now, here is Peter Walker. Peter, thanks so much for joining me. How are you? I'm doing really well, Mike. Thank you so much for having me. No, really appreciate you taking the time. So let's first zoom out here. And Q1 2025, it's the slowest fundraising quarter in recent memory for a consumer. When you take a step back from the numbers, what story do they tell about the broader shifts in consumer venture capital? Look, I think that consumer VC is kind of at the mercy of all VC.

2:47It's kind of like all of venture capital, only more so is the way that I might suggest that we think about it, which is, look, consumer is never the biggest segment in any VC ecosystem, right? where you've got hardware and cybersecurity and B2B SaaS. And then, of course, everyone's favorite right now, AI, across everything. So it's never the biggest segment. But I feel like it has higher highs and lower lows than a lot of those segments. Like it rides the roller coaster a little bit more. It's kind of like the power law of power laws. 100%. If that's fair to say. It's on the whip end of the power law, for sure.

3:24And then the other thing to note, and this is perhaps something that has honestly, I think, bubbled up over the last two, three years is there is when we speak to VCs that are generalist funds that do a little bit of consumer, but that's not the only thing they do. They they look at the public winners of the last decade and they say, where is some of this value? So some of the really big champions from consumer, your Warby Parkers, your Allbirds, your apparel, DTC retail, beverage, food, etc. They are great businesses, but they don't seem to be great VC-backed businesses. And I think that oftentimes some of the investors are wondering, I think this could be a great business, but could it have a great return for me as a VC?

4:18And I just think that that conversation, which to be honest, has been happening across VC, is happening perhaps more sharply within consumer. Yeah, that's a fair point. But I would say to push back on that a little bit, I just think when it comes to, let's say, CPG or let's say physical product consumer, which is very different to technology software, let's call it software consumer, right? Which is quite different because the largest companies in the world, a lot of them are software, you know, consumer. All of them are software consumers. All of them are software consumers. So talking about physical product businesses, at the same time, yes, it's true.

4:59You won't receive, you know, if you're expecting to be, you know, grow to get acquired or even to do really well, maybe a hundred billion valuation or be, you know, a 50 billion valuation. It's been really hard to do. We're really challenging to do. However, the amount of money in for these consumers in terms of how much venture capital they're actually raising, it's a lot less than consumer technology businesses. So you can actually achieve really great returns in consumer businesses. It's just that the, it's just that usually like, let's talk about like the mega funds or very, very large funds.

5:36They don't, it's, it's too little capital for them to actually deploy to actually see meaningful returns from it doesn't really make sense for them. Right. Because, because, but you can still get actually a pretty good return if, if that number does really well. Like I'm sure like, like the, um, uh, like the folks that are in Poppy and Olipop, for example, did exceptionally well in the return. Road Beauty did exceptionally well in the return. But there wasn't actually, I mean, yes, there was a lot of money in this company, don't get me wrong. But compared to software businesses, it actually wasn't nearly as much money.

6:11So money in, a lot smaller. And of course, the exits, not nearly as large as technology, but the actual multiple still can be pretty large. Totally agree. And I think it just suggests that if I'm a consumer founder, even more than other sectors within venture, I should not be doing a spray and pray approach on my fundraising. Like you need to be working with people who understand consumer as a business and have the right fund size and therefore check size to make this worthwhile. Like you don't see a ton of consumer physical product companies getting funded by Sequoia. like it's not exactly the business model.

6:55And so knowing who, knowing who your customer is is important. Knowing who your perfect funder is, is equally important. So you can match those two strategies. No, totally. I, I, that's a, that's, I mean, that's, that's really well said. That's really well said. And I mean, it is also interesting what we've seen. And we've talked about this a lot on the show is you've seen funds as well that have had success in the Warby's and other, and other of that, you know, kind of, let's call it VC's first dip into consumer, right? If that's fair to say, right? When traditionally it was just, you know, let's call it PE groups and maybe angel investors taking it in.

7:36But once the D2C craze happened, right? And VC saw that, and maybe wrongly, value these companies as maybe software businesses where software was actually the distribution channel, not the actual business. And it was only one distribution channel. It wasn't, you know, it wasn't the end all distribution channel. There's also this whole other thing. There's also retail wholesale, which can be magical for a business. And so, but funds that were having these successes based off consumer and were small, then grew to become, then of course, had these success stories, were able to return their fund by a considerable amount, by multiples, and were able to raise a lot larger funds.

8:23And then you see a sudden pivot because it doesn't make sense to actually deploy all this capital into consumer brands. And so they've pivoted their strategy to actually maybe go on the retail tech side, for example, or maybe consumer tech, or maybe even just SaaS in general or AI. But so you also have this happening as well over the past few years too. Yeah, so that's so interesting. It's like, I'm a consumer founder and there was a fund that I thought would be ideal for my business, but the fund itself got too big to be interested in my business anymore. It seems like a victim of your own success a little bit there, which is rough.

8:59But it's candidly a question that happens across venture capital, which is typically when you're an emerging manager, The goal is to have fund one at a small fund, fund two, the fund is bigger, fund three, the fund is bigger. And by the time you're at fund four, you're, you know, you're working with hundreds of millions of dollars, maybe. The strategy investing$200 million cannot be the same strategy as investing$20 million. You just don't, your check size changes, your access to founders changes, your value to those founders changes. It all like accorded the standard adage that your check size is your strategy is 100 % true.

9:36And I think that a lot of places in VC have seen that investor creep coupled with the candidly not so great returns over the last couple of years for a lot of VC funds have left some founders feeling maybe a little bit high and dry. Well, I do. I am curious as well. And I know we won't know for probably a few years. but I am curious as well with some of these funds that started off in, let's call it, you know, D to C companies. Even though I hate kind of saying that term, because of course there's multiple D to C is just a, a, a distribution channel. It's not the actual brand, but consumer brands in general, then what would you, what is your word for what you would rather use than D to C?

10:20That's interesting. It's a great question. I would, I would say Andy, done calls it dnvb um digitally native vertical brands um um as um as it just because i think i would say in the consumer world um d2c brands what what they don't love about that terminology i would say and not to speak to everybody but they don't love about that terminology is that it's implying that d2c is is the business and it's the only channel right when of course there's a huge movement now, as I'm sure, like with Omni channel and retail and, you know, going different channels. So, so, so D to C maybe have been the starter channel, right?

11:05But does it, but it's not the end. And so that's the reason why I think some of the terminology, not that any of this really quite matters because we all know what we're kind of referring to, right? At the end of the day. But anyway, anyway, with venture capital groups starting, investing in consumer brands and now had a lot of success with them. Transitioning because of that success, going from, let's call it$20,$50 million,$20 to$50 million funds, all the way to$501 billion funds, having to transition into new categories that they weren't actually known for investing in. And of course, founders think of those venture capitals, as you say, from brand, oh, these are the ones I want to invest in because they invest in all these other companies that were the inspiration behind of what I'm building.

11:54I'm curious how these funds are going to perform and see the performance levels in the coming years because they're now investing in a different category than what they set out to invest in and still promoting that, hey, these were our success stories back then. I'm just curious when you enter a new category, how that's going to fare. Yeah, we call this thesis drift within venture capital where it's a stated fund. And oftentimes they began, many funds begin life as a specialist fund. I am a biotech investor. I am a consumer investor, oftentimes because they were an operator in those businesses or they have some connection to them.

12:34And so they feel as though they have this differentiated right to win with founders. And then as you get bigger and bigger, it's very hard to hold on to a specialization focus because the dollars just aren't there. So then you start doing some more B2B SaaS deals, or maybe you're spending a lot of time with AI founders these days, whatever the case may be. I tend to think that people, you kind of get it from both ends. Like specialist investors get negged by generalist investors because generalist investors say, you don't have the returns. There's not enough ATAM in that asset class to make it worthwhile.

13:09And specialists go, yeah, but you generalists are just capital. Like you don't know anything about these businesses, et cetera. So depending on one side of the debate you are, you're kind of getting it from either end. I just think it's really hard. So an example of a fund that I love, Charles Hudson at Precursor, generalist investor. But what he has done, I think, really thoughtfully is to say, fund one, fund two, fund three, fund four, fund five, they're going to be basically the same size. I'm not trying to scale AUM. I know what I'm great at. And I want to do that thing again and again and again and there's just candidly not a ton of vcs who get into the game for that specific reason you know uh management fees are really nice at 200 million and they actually don't really matter that much at 20 million so like respect to the people who like who really deeply understand their differentiated access and are willing to just jam home in that for as long as possible totally charles's fund certainly comes to mind also founder collective too um is another one of comes to mind as well and that just being so so focused on seed and really just seed and also as well as this is our strategy we're only do pro rata i think of the a and then we're done um and it's it's just like an epistemologically epistemologically humble place to be you know by by default of their strategy what they're saying is we don't really know whether or not we have a right to win at the stage above us but we know we have this right to win and we want to make that clear to LPs.

14:39And I think in this age, that can be an attractive proposition if you're trying to raise a VC fund. Yeah, no, totally. I mean, how that's a that's a really, really great point. I'm curious your thoughts on as well, you know, because as if you're I mean, it's it's just like you kind of said with, you know, Charles and also with also with the final class with another example. When you feel like you're actually, you know, it takes really hard to become good at something, right? Anything. And once you become really good at a seed saving investor, why, why try to become a series A investor? Why try to become a series B investor if you already are so good at doing that?

15:19And at the same time, you know, to your, to your point as well, the actual, the actual dollars, when you actually, when you mind shift, mind shift, maybe shifts when it comes to management fee versus the actual return of, oh, this is great. My salary, what we can spend is pretty incredible. So why don't we just keep upping the fund? So it's really actually hard to say disciplined at that initial time. It really is. And look, this is maybe more commentary around venture as a whole versus consumer specifically or any sort of one niche within it. But there's just this inexorable march of history, which says asset classes have offered high alpha at the beginning.

16:12And now venture has really been a significant asset class for 30 years, 25, 30 years. And by definition, that means that more and more money is piled into venture capital. And so that competes away returns. So if you're playing in a world where it used to be you could write 500k checks into seed stage companies and do quite well at that, now you're probably competing with bigger funds with more capital who can win rust away, you know, founders attentions with bigger dollars. and you kind of feel like you got to compete. So that means you got to raise more or however you're going to compete with those dynamics.

16:52But it's not as though the playing field has remained static. It's always shifting underneath the fund managers just as it's shifting underneath the founders. Yeah, I want to actually segue to that too about your thoughts on mega funds because it seems like with mega funds, they can obviously deploy a lot more capital in early stage and even go up on valuation where traditional seed funders, seed VCs have to be a lot more disciplined when it comes to valuation. And it's essentially kind of an option on the mega fund in terms of an option of getting in early with this company. What are your thoughts on mega funds in terms of how they are affecting seed?

17:43I think anyone who says they're not affecting seed is kidding themselves. It's definitely a dynamic that we hear on both the fund manager and the founder side. So if we want to separate those two out, on the founder side, the choice is a little bit clearer. So one, megafunds are far more likely to invest into the most quote unquote legible of founders. Are you a repeat founder with a success on your resume? Did you spin out of an AI research lab? Like, congrats, you just became a billionaire. You know, whatever it is. Where they're like, we want the highest pedigree, most likely outcomes. And we want to be in all of them.

18:22And so a seed fund might reasonably say, like, we can't really compete on those check sizes, et cetera. But then the flip side is, of course, as you mentioned, you're an option call for the mega fund. And I know many megafund investors who bristle at this characterization of what they're doing. But it definitely is true that if you're Andreessen and you invest into 200 seed companies, you are not going to invest into 200 Series A from those seeds, right? And so if you take on an investor at seed who could very easily lead your Series A, and they don't lead your Series A, the question is why? Why didn't they lead your Series A?

19:01because ostensibly they would know more about the company than anyone. So you are not competing against all the CBAP companies. You are competing against the 199 other seed stage and Dreesen companies. And so that is a higher bar. And there's a lot of venture, like it or not, is about optics and how things look on the outside to external participants. And so you're kind of setting yourself up to play the harder game. some founders then I don't know if you listened to Mark Andreessen recently on one of the podcasts he was doing where he said you know somebody asked him what do what do I want from a venture investor and his answer was power he said the word power like three or four times as in power to get you in front of the right people power to move markets in your directions like they're they're not shying away from the messaging of the reason that you take a check from Andreessen is because Because Andreessen is a very powerful entity in the world.

20:01And that is a new dynamic in venture capital, liked it or not. No, that's a fair point. Let's talk a little bit about, let's say you get a check from Andreessen or another megafund. We don't have to say just... Sorry, yes. Sorry, Mark. Just Andreessen. Yes, exactly. Sorry, Mark. But we talk about optics. And let's say the megafund doesn't actually exercise their rate for pro rata. in the Series A or Series B, how much of a detriment to that company is it when your actual lead from the seed actually doesn't? Could you get around and say, oh, well, they don't typically lead in the next stages, but I'm sure they do.

20:42How do you think about this? Are you talking to founders in terms of that that their lead investor in the seed actually decided not to lead in the A or even participate in the A? and kind of how is it viewed in the general market when that happens? Yeah, it's a problem. I won't sugarcoat it. If you are at a fund... Now, it's not a problem for everyone, obviously. If you are taking your first check from a small seed fund and then you need a new lead for the Series A, it's no problem to say, yeah, we have wonderful investors. They don't lead Series As. So we're looking for an outside external capital, and that's great.

21:18No one has an issue with that. And it's not as though every company has the same lead through two or three rounds. But if you take a check from the mega fund, it will inevitably come up during your fundraising conversations with those new external VCs of, well, where's your prior lead on this? So two things. One, they could be participating in the round but not leading it, which is better than not. or they could be not participating at all, like not even taking their pro rata, which that is tricky. That definitely slows fundraising down. I'm not saying it kills fundraising, but it definitely slows fundraising down and there will be questions.

21:58I know founders hate the idea of VCs or one of the memes about VCs is that none of them leave. They all just like wait until somebody else leaves and then they try to jump in there right afterwards. That's not too far off of the truth, to be honest, in many cases. Like it is a little bit of what does the ecosystem think? And there should be more contrarian thinking. I think that's great. And every fund says they do that. But the data is pretty clear that that's not true. Yeah, no, totally. Well, I'd love to also, I guess, to tie this back in as well on the research that you've all done relating to consumer in that the Series A's, if I'm not mistaken, those funds actually, those actual round sizes are actually, I think, higher.

22:46However, the actual companies that actually are getting that funding are a lot fewer. So do you see that there's a bit more of a gap than before from C to Series A in terms of who's actually getting funded? 100%. I think it's one of the clearest patterns in our data. Again, in this theme of consumers is like the rest of VC only more so. And the gap between A is like this, it's always been a choke point, but now it's like this chasm where there's a good amount of seed companies getting funded and pre-seed for sure. There's like excitement, et cetera. And then the rubber really hits the road on Series A where investors by definition or by dint of the data that we have are willing to pay pretty good, solid valuations and prices and round sizes for those companies.

23:34they just think fewer and fewer of them quote-unquote hit the bar and that bar and this is where we can talk a little bit about what ai has done to venture over the last three years the the first thing it's done and i think this is useful for any founder no matter the industry is it has moved that imaginary bar in everyone's head up a lot because there's so many more salient examples of companies who are growing incredibly quickly. On the AI B2B side, it's the new examples are no longer, oh, you can point to Salesforce or you can point to Klaviyo, et cetera. You point to Cursor and you point to the other coding apps that are just flying right now.

24:24And that's the new bar. And so everyone is always working off of this mixed and muddled picture of what the bar is. But there's no doubt that the bar has been dramatically increased from where it was in even 2021. And I think that applies to consumer companies, too, where if they clear the bar, you're a golden. You can compete for great term sheets. But if you don't clear the bar, getting anybody to talk to you is much harder. No, that's fair. That's a fair point. because also for generalist VCs, they might be thinking, okay, are we going to go for an AI opportunity as well that, or this bar is there?

25:00How also, what are your thoughts around, because obviously we've seen these, some of these AI companies just grow at a clip we really haven't seen before, I would say, when it comes to revenue. And I know it's obviously case by case in terms of how sticky these revenue is, but what's your thoughts in terms of, it seems like sometimes I feel like if you grow so fast, It's also possible that you could also lose. Maybe there's actually a lot lower switching costs, for example, to move for the customer to move to the next product, right? That might be a competitor. How do you think about that in terms of these companies that are kind of growing and scaling really quickly about their actual durability?

25:44it's it's maybe the number one question around venture these days is how defensible are these companies how reliable is the revenue how easy is it for somebody to say oh yeah i i loved cursor but i'm just going to use quad code now and then that enterprise revenue is just gone right like that that is a that keeps vcs and candidly founders up at night um unfortunately i don't know if I can say for certain whether or not those worries are overblown or fully justified. What I will say is we're speaking here in late July or mid-July 2025. We are, call it, you know, two and a half to almost three years beyond the launch of GPT.

26:32And then there was a little bit of time where that was kind of just a play thing. And now it's like fully embedded in a lot of these AI native companies. So what does that mean? It means we've had at least one renewal cycle, right? We've been through renewals once. So it worked for a year. I don't think, I don't think that it's still a year, but it is still a year. It's a year, right? It's, I don't think we can know. No longer can we use the excuse what happens on the first renewal because we're kind of past that. But what happens on the second and third renewal, And I think behind a lot of those worries is not the idea that someone is going to switch from cursor to windsurf to cursor to whatever again and again and again.

27:12The worry is about the model. The worry is that the actual foundational model, Anthropic and OpenAI, are just going to continue to eat and eat and eat. And there's going to be fewer and fewer places left that aren't eaten by the foundational model. That's the sense I get when I'm talking to a lot of VCs is they're struggling to see where this goes in five years. I understand because then those models will launch more applications that then just wipe out and they already have the distribution. Claude just launched Claude for Finance, right? So if you were working on a company that did, you know, a junior analyst work for hedge funds or whatever, did Claude just eat some of your business?

27:55They might have. They really might have. And I don't, I used to not love the idea. It's like the standard VC thing where they go, well, what if Google launches this product? And all the founders be like, who cares? Whatever. If what if a foundational model launches this product, I think is a little bit more risky. They move pretty fast. They're not Google. They're like willing to try and do a bunch of stuff. So to me, I think it's a slightly more reasonable objection. I guess that's a good point in that how the incumbents, even though it's so early with all of this, that we could even it's crazy we can even call them incumbents.

28:32But with evaluations and of course, of how how much they've changed everything, the landscape, you can certainly call them incumbents. Yes. But what's what is interesting to your point is that the incumbents are still behave in a way that is like a startup. You know, and so they actually could come and I guess eat your lunch and eat your dinner with with what they're building, which is very different to maybe the first wave and the second wave of technology. Beyond the fact that everybody else seems to be adopting AI at a pretty rapid pace to probably slower than your startup. Right. They're not building product quite as quickly.

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29:07But this isn't the kind of thing where incumbents are going, ask that thing doesn't matter. All of them have AI teams. So is this a sustaining or a completely disruptive technology? I think open question, but it feels as though it has the potential to be more sustaining than other technological revolutions where the jump from the web or just browsers to mobile, most of the companies that were amazing at browser didn't make that jump. I'd be more hesitant to bet against the existing incumbents in this case. You mentioned in the article you all wrote, you mentioned how there's kind of this shift from the consumer side from brand first to invest in unit economics and revenue durability.

29:51And I know we talked a little bit about revenue durability and AI and how we've now gone through the first cycle. When it comes to unit economics right now, how much do you think investors on the AI side are focused on the unit economics actually being profitable or being right? You'll get a different opinion from all the investors. to me, and this is, you know, not even speaking from Carter's perspective here, just speaking as Peter, I have always felt that if you scratch a VC down a couple layers, underneath all of the talk is, are you growing fast enough? That is the key thing. Revenue. So just revenue.

30:35Revenue and other traction metrics, you know, not to say that they're going to ignore you completely if you're a consumer app and you're doing millions of DAUs a day and all that kind of stuff. So over it. But like, are you growing? Like growth is the mantra of venture capital. And does profitability matter and growth in capital efficient ways? More than it used to. But it doesn't change the fact that, you know, there's this trade off inherent, usually inherent, although I guess AI might change it, between the money that you're spending and the profitability of your company. And if you spend a dollar to grow faster, it means you didn't save that dollar to look better on the balance sheet.

31:15VCs are almost always going to push you to grow faster. That's what they want. They want you to spend. And they want you to spend while also telling you to be capital efficient. So it's a tricky thing. And some of the teams have really internalized that. But the core metric that we're hearing, especially around B2B SaaS businesses these days, is ARR per FTE, which is how much revenue you have per every full-time employee. What that doesn't get to, and that's an amazing metric of capital efficiency in one way, but you can imagine a company that has far fewer employees than one of four or five years ago that's still burning cash because they're burning it on compute or distribution or other things.

31:56You can spend money on a lot of things that aren't people, even though that's the new favorite metric of a lot of VCs. Yeah, that's a great point. Marketing spend, compute. There's infinite ways to spend it. No shortage of ways to spend a million dollars. Yeah, exactly. I think in part of the article that you all put out, which I really enjoyed reading, it talked a little bit well on the consumer side about how there's now this expectation or the expectations obviously have grown and unit economics matter a lot more than what they used to, which we've certainly, which I've certainly seen that talking to investors and founders.

32:38But also as well, the fundraising cycles have become to be a little bit different. And it used to maybe be 12 months, 18 months of runway. Now it's spread all the way to three years. Can you talk a little bit about, do you think that, because sometimes what happens is with quarterly reports is it's hard to know what the noise is or what's actually long lasting, right? Do you think that this is something in consumer that's going to be more long lasting and and kind of more of the norm? Or do you think that this is kind of a blip due to due to where we are, due to also what we can certainly get into tariffs, obviously, and and or or even, you know, interest rates rising and everything like that?

33:21What are your kind of thoughts in terms of the actual fundraising cycle and consumer, and as well as the focus on unit economics really mattering? I'm glad you mentioned the macro because we can get back to it, but it definitely matters, right? Interest rates matter. Tariffs matter. These things are not, startups are not separate and apart from the core economy. So that's number one. Number two, I think the chart that you're referencing shows this really interesting trend, which is how long is it typically between a startup raising a seed round and startup raising a Series A round? So consumer startups in this case.

34:00You see the median black dark line there, and it goes from about one year to one and a half years to two years. And now in the most recent quarter, it's up at three years as the median time between seed and Series A. Three years is a thousand days, more than a thousand days. That is a, that's forever. It's a long, long time. What I'm thinking is happening underneath that median is actually there's a distribution of startups that are speed running through rounds, raising seed and A in maybe a year or so between each other. And then there's a group of startups that are waiting really, really long times.

34:40and my instinct is that this chart if we looked again at this chart in a year or what happened is it's going to peak around three it's going to start dipping back towards two but it's not going to get down to where it used to be it's going to be higher than it used to be but it's not going to be quite at this sharp moment and the sad thing is think about what happened three years ago three years ago we were in the second quarter of first quarter second quarter of 2022 that was the hottest seed market we any of us have ever seen. Things were going wild. People were throwing cash around. Three years hence, a lot of those deals that looked cool when there were zero interest rates do not look so cool anymore.

35:24And that was even before AI really came on the scene. So like everything has shifted underneath these founders. And I want consumer founders to know this is not just a consumer phenomenon. We see this trend in many, many different sectors. And I think what's happening is the companies born before AI and before the interest rates changed are kind of at a do or die moment. Either you're going to make the jump to becoming either AI native or so attractive in terms of growth or economics that people have to fund you. Or sadly, I think a lot of these companies are not going to be able to make the jump to the new world.

36:01And so that's why this time between rounds is like extended further and further because there's so many companies in that backlog. No, that's actually really, really, really helpful and really useful. I'd love to hear your perspective on how you think about, maybe this is too dramatic, but the future of venture capital when it comes to emerging managers, because there were a lot of emerging managers that appeared and were able to raise funds in, let's call it 2019 to 2022. And then, and probably, even if they were able to get some good deals, they were investing in a hot market. Overall, prices were really high, right?

36:44In terms of companies. And of course, you now have this downturn. You also have a lot of companies that, some of the companies did well, not saying that companies didn't do well, but you probably also, with many of portfolio companies, might have experienced down rounds or even gone out of business or bridge rounds. And my point is, if you are a venture fund and it's fund five or fund six, and you have all these historicals of companies doing well, if that one fund can't return, yes, it's horrible. However, you'll probably be able to raise your next fund, probably. But emerging managers, where it's their first fund and this is their portfolio, it's probably going to be hard to raise fund too.

37:31So my question is, do you think that it's, I think this is also an interesting time where you're going to have a lot more money coming to venture, especially with 401k, for example, you might be able to invest your 401ks into private markets, for example. How do you think about the future venture capital? Is it going to be, I know it's contrary right now with mega funds, But is it going to be even more concentrated in the future because of because of what's happening? Oh, man, this is a great question. Look, I. I want to be optimistic about this, but the data, I think, is pretty clear that the mega fund phenomenon is not going away.

38:20and that many of those megafunds will pivot their business models from being purely venture capital to being institutional asset managers. Some of them are already RIAs so they can hold stocks into the public market. Some of them are expanding into private equity buyout stuff, private credit. They're just going to become big, big financial institutions, the biggest ones. And they're going to have this foothold in venture. That's where they grew up. But I don't think that's going to erase the emerging manager venture class. The big question on whether venture capital for me isn't so much whether big funds and small funds are going to exist.

38:59I think we can probably all guess that there will be fewer VC funds than there are right now because it's unlikely a lot of them are going to make it through this. But there's always going to be a core of very small funds doing super early venture capital. And then there's, of course, going to be mega funds. The question is that middle$500 million to$700 million VC fund. They're squeezed on one end by the mega funds. They're squeezed on the other by the speed and nimbleness of the small funds. Their capital structures in terms of the number of GPs, size of the platform team, all that might not make as much sense.

39:36That's the part of the market that I am really curious. Like, how do those funds survive? Or does a new type of fund, you know, we've seen a lot of funds that are started by solo GPs or maybe one or two GPs that are spinning out of these big mega funds. And they're like, I have the mega fund experience, but I'm going to be nimble like the little guys. That to me might be where the center sort of goes towards. But I want to be optimistic about the future of VC because it matters a lot to Carta and it matters personally to me. I care a lot about startups. it's a little cloudy out there at the moment, Mike.

40:14Like, I don't want to be too Pollyanna about it. So you think that there's going to be, it's VC is going to have, I guess, two extremes where you have the small funds and then you also have the mega funds and the 500, and so the$500 million funds, those are the ones you actually think that are most vulnerable. Those are the ones where I don't have as clear a picture of what their future looks like. Now, to be even clearer than that, there's a whole cohort of startups that are now preaching the gospel of you don't need VC, right? We have AI. We have other ways like keep your capital structure down, build through bootstrapping and revenue only, avoid VC at all costs.

40:59That's one model. It's always been around, but it's like more talked about now within young startups. And then the second one, which is you only need a little bit of VC. And that's the kind of new-ish model where you're going to take one round, you're going to raise a couple million bucks. The goal with that money is to get to profitability and then to build your business from there. I think as a founder, that makes all the sense in the world. Why wouldn't I try that? As a VC, why am I funding that? What is useful about that as a VC? So I give you$2 million, you get to profitability, and then we wait for like 10 years, and then maybe you get bought, but probably not for that much because you likely weren't growing as quickly as the VC-backed company.

41:47So to me, it's not a pitch that I understand that clearly from the investor side. Maybe I'm missing something. Yeah, I mean, maybe, but maybe it's just a different model and certainly doesn't fall into VC or what VC is. but maybe it is a dividend model or something on that sort. But again, to your point, it's a very different model than what VC actually is. And that would require that we have new funds that support that model. Like if you raised money from LPs on strategy A, and then you pivot to this new strategy, strategy B, your LPs are going to be like, that's not what I gave you money for.

42:21Like, what are you doing? So maybe we're just waiting for a new capital class to emerge where it's a C. There are funds I know of a couple like on the VC side, like Bryce Roberts at Indie VC, who this is kind of their model, but they're few and far between. Do you think that some founders might be, I mean, I'm sure actually, you know, founders, not everyone wants to actually raise VC dollars, even if their company is venture backable. But do you think that this, where we are in these times, there actually might be less founders that actually might be interested in raising from VC? I think there are.

42:59I think that, or at least, how do I put this? I think that this is a, it's a tricky space to understand because if you're a typical VC fund, you, let's say you make 20 investments out of the fund. So how many companies do you see in order to make those 20 investments? 3 ,000, 4 ,000, like a lot of companies, right? So imagine 25 % of those companies said, we're not even going to try for VC. Now you're seeing thousands and thousands of companies in order to make the investments. So from the VC side, it will never look like we are running out of target. I don't imagine that they're going to sit there going, wow, we have no deal flow.

43:43What's going on? And yet there is going to be a class of founder who consciously decides to avoid venture capital at all costs because they got scared about the dilution. They're worried about the VC. They read the stories of the VCs kicking the CEO out, whatever it is. But it's a lot of, it's going to be, I think, a small percentage, but a meaningful percentage of founders who just don't want to interact with VCs at all. Yeah. I do wonder, just thinking about when I had on VCs that were VCs in the 90s, when they were just cold calling founders and cold calling founders and then trying to get into deals and everything like that.

44:23And it's But normally, they're different than today. Usually the best deals are the ones you actually, the founder is actually not willing to or not currently raising. That doesn't always happen, but it can be. And I do wonder for those types of companies if you call and you try to get into a deal or you try to get equity, if you might actually receive even more no's than what you used to and that people actually, the ones who never even was considering VC are dead set on no VC. So I think that this has always been the case where this VC thing is a weird combination of getting basically begged and pitched constantly for cash and then also begging some small, small subset of that group to take your cash.

45:13like VCs do both, right? All VCs basically do both. And there's this weird consensus-y driven thing that comes from that where if a founder doesn't need your money, they're automatically more attractive kind of by default. So it's an odd high school dynamic that happens across venture, but it's born of psychological good reasons, right? If a founder doesn't need your money and they're growing super fast, That's the kind of company you want to be in, and you're going to work really hard to be in that company if you can. So, yes, I'm sure they're getting more no's as well. Yeah, that's a great summary for sure.

45:53So within consumer, we have, you know, evaluation multiples are compressing. Certainly have seen that in CBG and in beauty personal care and other consumer categories. What I thought was really interesting from your research is in Seed, valuations have held up while round sizes have dropped by 30%. And the valuations did drop a little bit, but not nearly as much as 30%. What do you think is the underlying logic of this? What seems to be kind of contradictory in that if you like a company, you probably want to own more of the company. But what are your kind of thoughts on that? Yeah, it's a finding that's a little at odds with what we're seeing in broader.

46:42So I want to couch this and maybe there was a couple blip quarters here that made things look a little odd. But in general, seed valuations have held up pretty darn well for where they were. you know we're we're not maybe at peak peak but we're pretty close to peak for c valuations just fewer and fewer companies getting funded the same sort of dynamics that we spoke about at series a a little bit um on the round sizes you know i'd say there are two dynamics happening one is there are uh and this is true across many sectors but certainly a consumer as well if there's a bigger fund player involved in the deal, they are throwing their elbows around a little bit more than they used to.

47:24So they might be taking more share of that round than they used to. Like the lead investor might be owning a bigger percentage, right? So when we look at this, it used to be that the lead investor would own right around half. And now across all the venture deals on Carta for 25, the lead investor owns 65 % at seed. It's a big change, right? So they're willing to throw cash and say, hey, look, if we believe in this company, we're going to take a higher equity stake. We're going to push out. Well, it actually might be the same equity stake. Yeah, sure. It might actually be the same equity stake.

48:01They're just taking a larger of the pie, but it is a smaller round. So that's actually really interesting. You're exactly, that was a much better, that was a good clarification. It isn't as though the company is getting a bigger equity pie. It's just that one player in that pie is eating more slices for themselves. And that dynamic to me, when you look across the macro, makes a lot of sense. Like, hey, if I believe in fewer companies, then the correct strategy would be to own more of the companies that I do believe in at earlier stages and see where that takes me. The other dynamic is, of course, there's a lot of talk about how much money do you really need.

48:40To date, I think that seed round sizes are often dictated more by what the investors want as opposed to what the company actually needs, even though it's really hard to know what the company actually needs at seed stage. and I'd assume that in companies where you're manufacturing physical things, that's an even more difficult conversation than when you're spending your money on digital stuff and there's a lot of different narratives to suss out of that Well, speaking of manufacturing I would love to talk with you a little bit about tariffs. So tariffs back in the spotlight Let's do it It can't be a consumer podcast episode without talking about tariffs It's got to be, it's an evergreen topic for you, I'm sure.

49:26Exactly. Exactly. So with tariffs back in the spotlight and global supply chains, of course, under scrutiny, how are investors evaluating consumer companies that rely on international sourcing, particularly I'd imagine, you know, apparel, soft goods, electronics, a number of different ones, even, you know, yeah, electronics, even, even companies that there might be actual software component, but it is still a physical product. Do you think that some of these funds are actually pausing in terms of whether they should even deploy right now? Definitely.

50:03I think it's, if you're a consumer-focused fund and this is your life, right, this is all you do, you are probably deep in the weeds with your current portfolio companies on how they are responding to tariffs. And it's not even like you get to respond once. You get to respond every other week to a new thing that tariff is on, tariff is off. We're tariffing new things. We're tariffing less things. It's got to be the most confusing macro environment for cross-border logistics in 50 years. It's incredibly difficult. And yet, that comes into direct conflict with the thing that we always say about early stage venture, which is it is in some ways supposed to be a little bit insulated from what's happening the public market because you have so long to build.

50:50So some of the concerns about multiples and whatever, there's some seed stage investors who go, look, we'll figure it out in 10 years when this company's ready to IPO, right? We can put those conversations off a little bit. I think that what the tariffs have done more than anything is to bring into sharp relief the fact that there is always this interplay between public and private. And just because you're a seed stage startup doesn't mean you get to ignore the things that are happening to bigger companies or supply chains or anything like that. So I would be stunned if there aren't consumer VCs in particular who have put a little bit of a pause on things or added that extra due diligence step about your relationships with manufacturers.

51:31I'd be shocked if that wasn't happening. That's a great point. And I would also be shocked as well if that wasn't happening because that, you know, it's a product, it's a physical product. So yeah, certainly. I wanted to also, back on the VC side, I want to touch a little bit on liquidity and how the past couple of years, or the past few years, if it's fair to say, I heard a couple of VCs say this on a podcast, that LPs are pretty pissed off in that there hasn't really been a lot of liquidity happening in VC in the past few years. And what I do think is quite interesting from the data, I think that you showed us on LinkedIn the other day about how M &A is up.

52:14And I'm curious if you think part of the reason why M &A is up, and the reason why we're having a liquidity crisis, if it's fair to say, is because, of course, the IPO, there hasn't been a lot of companies that have actually gone public. There also hasn't really been, besides this year, a lot of companies that have actually been able to get acquired. There's been a lot of regulatory issues as well. do you think that the reason why there has been a lot of m &a activity is because of pressure for the actual companies to uh to exit and that they actually weren't they say that the best companies get bought not sold do you think that a lot more companies got sold rather than bought deep question i believe that's a part of it but only a i would say a pretty small part so there's this there's this conception that hey in a down market for liquidity like the one we're in now it's likely that vcs or other people on the cap might push founders to say accept an acquisition offer that if this was 2021 they'd be like ah screw that we're going for the moon like yeah No problem.

53:27I'd say that's probably on the margins happening. I hear a lot of talk about VCs who are, they either say managing towards liquidity is a cool phrase or manufacturing liquidity is another phrase. When they say that, I think primarily what they're talking about is, hey, we're trying to sell some secondary a lot of the time, not necessarily get these companies acquired. But Mike, I'll be honest and I say the reason we have a big liquidity crisis, you can blame the FTC on the acquisition side. You can blame public market IPO challenges. What it comes down to is that these companies aren't good candidates.

54:08They're overvalued. They didn't grow the way though they thought they were going to. Most of them. Now, there is a group of companies who should be public already that are not public. We all know those names, right? Strike, SpaceX, etc. We have a$400 billion private company in SpaceX right now. A$400 billion private company? That's never happened in the history of the world. And OpenAI is getting up there too. Yeah, OpenAI is going to race towards a trillion before they go public, I bet. Those dynamics have never existed. So the top, top, top, top class of private companies does not feel any need to go public.

54:49And the class below that is shuffling around on their metrics and going, I don't know. I mean, most of the IPOs that have happened in the last 18 months are underwater. They're lower. They're trading lower today than their last private market price, which suggests that a lot of them, that's where they should have been trading. So I think the fundamental problem with liquidity is that we overvalued a ton of assets. And that's a trickier thing than, hey, you know, Lena Kahn and her successors are keeping us down. that's a fair point do you think that we're currently in it in a uh reset yes um maybe another slightly spicy take i think we should be in a reset but we kind of got screwed up by ai so we like ideally if you had a peak like 21 and a downturn like 22 you'd kind of stay in the downturn for longer and like you'd have like it would things would have gotten a little bit worse more culling would have happened etc etc and then back out but we sort of cut that downturn short by saying ai is everything invest in ai companies get back to those i mean companies are getting whatever you think of ai and i'm i believe it's a transformational technology that doesn't mean that we're not wasting a ton of money of course we're wasting a ton of money some of these valuations are absolutely absurd um but we are in the middle of a hype cycle that's also in the middle of a downturn.

56:19So it's a very odd place to be. And so I think that, I think in terms of a reset, I kind of wish we had reset further, but we're back to, look at your favorite AI company's recent valuation. Those are 2021 level frothiness. That is a frothy market. So do you think that right now it's AI when it comes to valuations and everything else is way lower? 100%. Yes, definitely. And I don't think, I think that that is weird, but also on the baseline, the valuation multiples still, it is underrated, even as frocky as I think things are now. And they're pretty, that can be pretty bad. Most of the time, we're at least investing in companies that have more revenue and more traction, et cetera, than they did in 2021.

57:08I mean, oh my God, there were things in 2021 where it would be like, you are a unicorn and you have less than$10 million in ARR. You know, that isn't the case anymore. Things are growing more quickly, but the valuations are still pretty wild. And then you get into this dynamic of like, what is capturing the zeitgeist? I mean, when's the last time that we spoke about a non-AI tech company? You know, it's just, it's everyone's favorite word. And it's either gonna work out really good or there's going to be another downturn coming. We'll see. I really like your, well, not an example, but just your point about as well, what investors are thinking when it comes to AI is what will OpenAI take or Claude and what won't they take?

57:59And so also as well, thinking about that when it comes to, okay, maybe this company is doing well, but overnight can actually the incumbents take over from that that's that's really interesting it's kind of a new um it's a new thing to be worried about but it also you know if you're a founder what can you do really other than build the business that you want to build and start uh start making uh sense of what's going on vis-a-vis the foundational labs like does it make sense for you to spend a ton of time worrying about what OpenAI is going to do? Not really. If you have a core insight for your business and you're building something that you think is defensible, then just keep building.

58:44It doesn't actually change your day-to-day much, but it does introduce this new variable into investor calculations, which is to whom do these dividends from AI flow? Do they flow to the labs? Do they flow to incumbents? Or do they flow to startups? And people have very different opinions about who's going to win out there. That's really helpful. My final question for you is that we always do on this show. What's one book that's inspired you personally and one book that's inspired you professionally? Ooh, fun. That's a good question. One book that has inspired me personally, I am a huge fan of the James Clavel Asian Saga series, which everyone now knows shogun because it was turned into that wonderful show but i actually my favorite of the series is called taipan which is about um like basically the founding of hong kong uh as a as a british colony or a british outpost uh fantastic book super rich very exciting um so like that whole series is if you like historical fiction i think it's i think it's top class stuff um oh what's one book that has inspired me professionally i will mention because i have to embrace the deep inner data viz nerd within me um edward tuft is sort of the like i don't know what you would call him the guru the the chieftain of of all the books about how to be a great data visualization experience so the one in 1983 which is the first one is called the visual display of quantitative data um there's other ones called like beautiful evidence it's i have like a whole bookshelf of edward tuft and it's if you care about charts and like my job is to make great looking charts when you really dig down to it it's it's like a must read like it's he's the he set the tone for the rest of what like good chart making looks like love it love it excited to add that to uh to the list peter it's a little dry if you don't like charts i gotta be honest like don't don't don't read it expecting you're not a chart person yeah exactly yeah yeah all right he's a dated guy he's not a writer yeah good to know good to know well i'll be honest you're the first to mention these two books um The number one book that's been mentioned is, oh my gosh, why am I blinking on it?

1:01:21Zero to one, maybe? No, it actually isn't zero to one. That is common, but it is Shoe Dog by Phil Knight. Ah, yeah, yeah. Which, hence, consumer. Totally. You're speaking to the right audience. Exactly. You know who you're talking to. Totally, totally. Peter, thanks so much for your time. This was a lot of fun. Absolutely, man. Happy to do it. Good to see you. Awesome. And there you have it. Peter, thank you so much for coming on this episode. Blintz, thank you so much for sponsoring it. And check out the newsletter at theconsumerbc.com for a weekly email of all the latest news and deals that are happening in consumer.

1:01:56And you'll be the first to know when a new episode drops. Thanks for listening.

From the publisher

Glimpse is the all‑in‑one, AI‑powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – ⁠https://www.tryglimpse.com


Q1 2025 was the slowest fundraising quarter for consumer VC in recent memory. So what's really happening in venture capital—and how is it impacting founders in consumer, SaaS, and AI?


In this episode, Mike sits down with Peter Walker, Head of Insights at Carta, to break down what's beneath the data: 


✅ Why seed valuations are holding—but fewer deals are closing

✅ What’s behind the Series A “chasm” in consumer

✅ How mega funds are reshaping early-stage investing

✅ The rise of solo GPs and the slow decline of mid-sized funds

✅ Why LPs are getting frustrated with VC

✅ What founders risk when a mega fund passes on their Series A

✅ Why AI is warping the current “reset” in venture

✅ And what the future of venture might really look like


👉 If you're a founder, investor, or emerging manager trying to navigate the post-2021 world, this is a must-listen.


Timestamps

00:00 Intro

01:00 Why Consumer VC Has Higher Highs & Lower Lows

04:00 What Went Wrong with DTC and VC Expectations

06:00 Fund Size Creep & Why Some Firms Abandoned Consumer

10:00 The “Thesis Drift” Problem in Venture

13:00 Why Most VCs Don’t Stay in Their Zone of Genius

15:00 Mega Funds vs. Seed Funds: Optics, Pressure, and Power

21:00 Why Series A Has Become a Brick Wall

26:00 Will AI Companies Actually Be Durable?

31:00 The Rise of 3-Year Fundraising Cycles

35:00 The Future of Emerging Managers

38:00 The Squeeze on Mid-Sized Funds

40:00 The “Just a Little VC” Founder Strategy

44:00 Why Seed Valuations Haven’t Crashed

47:00 How Tariffs Are Impacting Consumer Deal Flow

51:00 Where Is the Liquidity? (& Why M&A is Surging)

54:00 Are We Actually in a Reset?

56:00 The AI Hype Cycle and OpenAI Risk

59:00 Peter’s Favorite Books (Personal & Professional)


📬 Subscribe for more founder stories & venture insights: 👉 The Consumer VC Newsletter - https://www.theconsumervc.com/

Follow Mike Gelb: Twitter / IG / TikTok → @mikegelb / @consumervc

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