Create or Destroy: Reimagining Marketing with Seth Matlins

0:02Does the business world need another marketing podcast? It does not. But like never before, because of relentless complexity, competition, and change, it does need conversations about how company value is created or destroyed and why most companies can't tell the difference until it's too late. I'm Seth Matlins, and my new show, Create or Destroy Reimagining Marketing, tackles this head-on. It explores how every decision a company makes, not just the marketing ones, but the HR ones, the IR ones, the org design and planning ones, the ones most don't consider marketing either creates value or destroys it.

0:39It's a business show about how the only value that ultimately matters is how valuable your customers think you are. Getting this right's never been harder or more important. Over 90 % of Fortune 500 CEOs and CFOs have no meaningful marketing experience, and yet they're the ones allocating capital and service of growth they don't really know how to drive. while those companies that do understand marketing are outgrowing their competition by over 30%. This gap is the opportunity, and this opportunity is what Creator Destroy is about. Each week, I sit down with CMOs, CEOs, founders, cultural thinkers, the people building, breaking, and reimagining how businesses grow or don't for conversations about what creates value and what destroys it.

1:21It's a business show. It's a marketing show. Creator Destroy is the show that argues they've always been the same thing. from the Vox Media Podcast Network and the Wisdomist Company.