#469: Turn Your HUSTLE Into SUCCESS With Heather!

0:00I'm on this journey with me. Each week when you join me, you're going to chase down our goals, overcome adversity, and set you up for a better tomorrow. I'm ready for my close-up. Hi, and welcome back. I'm so glad you're back here with me this week. Okay, I got some incredible responses from recent episodes. You guys loved the episode with Ashley Stahl, which I thought was so cool. The Jason Tardik episode, people love that one. It was so good. You got into how to deal with haters, and I thought that was super important. Ashley was sharing with everybody how to open up any kind of a talk to grab people's attention, and it was so flipping good.

0:39I'm actually bringing her on my speaker mastermind to teach my team. She's so incredibly talented. Okay, then I got this amazing note sharing a message from my church and pastor. Last week really helped somebody who is on a journey reconnecting to God and finding their way and just made me so happy. Like we're all here for a short period of time and to have the opportunity to affect people in a positive way means the world to me. I get so excited. I am so grateful. So thank you for all of your messages. Thank you for sharing this show with others that you think it can help. Thank you for posting about it.

1:12Nobody succeeds alone, including your girl right here. Okay, so I gave a talk this weekend in Palm Beach, and it was for a bunch of entrepreneurs. And what's interesting is I wasn't sure exactly what I was going to speak about. I'd like to look at the room ahead of time, you know, get a handle on the people I'm going to be presenting to. and I don't recommend this for everybody. I've been speaking for, you know, 25 years. So I've got a lot of talks on lock because I just put the reps in, right? I do, I'm speaking all the time. So I'm able to pivot in the moment because I put the practice in. When I got there, I started, you know, seeing faces and I don't know, I just felt called to share some different stories, which I did.

1:59I always stories sell, facts tell, right? So I always think it's important to lead with a story. But I really got into this idea that I want to share with you today because I got a lot of feedback about it. And people were surprised, which shocked me. I got into this idea, two things, that hard work works. I grew up poor, and one thing I learned from growing up poor was just outwork everybody else. People are mediocre, right? The general masses is general for a reason. My son always says, be grateful for that, right? Otherwise, we couldn't be excelling or exceeding at something if other people weren't trying hard.

2:32So try hard. I am a try hard. I work really, really hard. I always have. And growing up poor taught me that. You didn't have to be the smartest person in the room. You didn't have to go to Harvard. You just had to outwork everybody. Now, I'm not suggesting that be your only strategy because for a long time that was my strategy and I didn't have any other strategies. And for sure, you can get burnt out with that. But today I want to share with you the strategies that are working for me. and I promise if you test them, I want for you, I want success for you, I want happiness for you, I want you to have everything in life that you deserve and desire.

3:05Try it. I always say this to my kid. If there's no downside to it, like if I'm not asking you to light yourself on fire, like there's no risk, right? If I'm asking you to work hard and put in extra effort for the next month, do it. See how different your life will become. See how much better you will do and how things will start working out for you. Okay. So one, one strategy is just to outwork everybody. fact it works hard work works what's funny is so many people came up to me after the talk and they were saying they had no idea i worked so hard that they had been following me for years on linkedin love my content but didn't realize i worked hard what do people think like i just run around with like a lucky buddha and fall into situations no i outwork everybody i still do and i don't want that to be my best strategy i don't think it is anymore however it's still part of my game plan, right?

3:54It just, you got to work hard. You got to show up. You got to put the effort in. The most successful people in the world are still showing up every day, putting the work in. Hard work works and try hard because why wouldn't you? Why would you want to be general or average? Gosh, no chance. I want to be the best and reach the potential that I have within me. And every day that's changing and growing and there's new opportunity providing itself and we've got to grow and go for more. All right. So one, start working hard. Give me a month of hard work, right start trying really hard put the extra effort in it's so worth it when you start treating yourself like you're worth it other people start treating you like you're worth it too right so like put that extra effort into you

4:39starting the year with a wardrobe refresh quince has you covered with luxe essentials that feel effortless and look polished they're perfect for layering mixing and building a wardrobe that lasts. Their versatile styles make it easy to reach for them day after day. Quince has all the staples covered from soft Mongolian cashmere sweaters that feel like designer pieces without the markup to 100 % silk tops and skirts for easy dressing up to perfectly cut denim for everyday wear. Their wardrobe essentials are crafted to last season after season. Their Italian wool coats are real standouts. They're beautifully tailored, soft to the touch and built to carry you through years of wear, not just one season.

5:20The quality shows in every detail, the stitching, the fit, the fabrics. Every piece is thoughtfully designed to be your new wardrobe essential. And like everything from Quince, each piece is made from premium materials and ethical trusted factories that are priced far below what other luxury brands charge. I can't tell you how much I am loving my new cashmere sweater. It's a staple for sure, and I can't wait to give one to my best friend for her birthday this year. It is timeless, gorgeous, and the softest thing I've ever touched. Which quince pieces are you interested in? I mean, from the bags, to the denim, to the sweaters, to the jackets, they're all incredible luxury high-end products without the high end price.

6:03Refresh your wardrobe with quince. Don't wait. Go to quince.com slash confidence for free shipping on your order and 365-day returns. Now available in Canada too. That's Q-U-I-N-C-E dot com slash confidence to get free shipping and 365-day returns. Quince dot com slash confidence. If your anxiety, depression, or ADHD are more than a rough patch, you don't need just another meditation app. Takayatri makes it easy to see a psychiatrist online using your insurance in days. Talkiatry is 100 % online psychiatry practice that provides comprehensive evaluations, diagnoses, and ongoing medication management for conditions like ADHD, anxiety, depression, bipolar disorder, OCD, PTSD, insomnia, and more.

6:52Unlike therapy-only apps, Talkiatry is psychiatry. That means you're seeing a medical provider who can diagnose mental health conditions and prescribe medication when it's appropriate. All their 600 plus clinicians are in network with major insurers, so you can use your existing insurance instead of paying monthly subscriptions or out of network fees. You'll meet with an experienced licensed psychiatrist who takes the time to understand what's going on, builds a personalized treatment plan, and can prescribe medication when it's right for you. Your care stays consistent and evidence based. Head to talkiatry.com slash confidence and complete the short assessment to get matched with an in-network psychiatrist in just a few minutes.

7:36That's talkiatry.com slash confidence to get matched in minutes.

7:47I was sharing how, you know, I try really hard to get ready and look nice and, you know, put the reps in and everything before I take a stage. and I was reminding people, I don't wake up like this, right? Like I, right now I'm in my sweatpants because I'm not on video, right? I'm just in my sweatpants with no makeup on. And yeah, there's days like this on a Sunday afternoon, but if I'm showing up to do a job, I'm gonna go all in and try really, really hard because I care and I wanna be that best version of myself. And for me, when I look good, I feel more confident, right? Like I get my swag on, like I feel like I got this, right?

8:21So you gotta do the things that set you up for success to make you the most confident that you can be in any situation. Try hard, put the work in. It works. Major hack, major underrated hack. Okay, that was one. The other thing that I got into for this talk with the entrepreneurs, well, I got into a few different things, but one of them was to hold that vision, right? That good things take time, great things take longer. I've been talking about this a lot lately because a bunch of amazing things have been happening in my life. Find the right who. Find the person that's done the thing you wanna do and find a way to get to them.

8:51Invest in yourself, hire them, right? Like hire them as a mentor, hire them as a coach, because that's how you can really start figuring out the hacks, tips and tricks to get things done. I was sharing the story around how I landed my book deal with HarperCollins Leadership. And again, like I think people forget this stuff, but it wasn't a layup. My first book I self-published. Right. And I hired an editor. I invested in myself, somebody who had written 19 books to help me write my first book. right I hired the company called scribe media to help me create the cover and the layout and get the amazon isbn I didn't know how to do those things I invested in myself I hired someone who had been where I wanted to go right I highly encourage you do the same whatever that is for you but when it came time for me to try to get a book publishing deal I remember googling the number one female non-fiction author and at the time it was Rachel Hollis and I found who her agent was.

9:49I put myself in the agent's shoes, right? This is what selling is. And I thought, what could be appealing or desirable to her about me? And I realized Rachel Hollis writes pretty exclusively about her Christian faith. That's what she really leans into. Her past is, you know, all around the church. And for me, my past is all around business. I write so much about business and my experiences in business, what I've learned. So I thought, listen, I'm going to reach out to this woman. She already has a roadmap for success based on what Rachel's done. I'm not competitive with Rachel because I'm talking about business.

10:18She's talking about the church and her Christian faith. She can very easily use that same roadmap for success. For me, it's not competitive. It's not going to take away at her existing client. It's going to be additive and it's not going to be any more work for her. So that was the way that I set myself up to approach her. And of course she was interested, no additional work, new revenue stream and solving a problem, right? People are always looking to grow revenue. So put yourself in their shoes, find a way to solve a problem that they have, make it very little work for them. Because reality is nobody wants to work hard, even though I'm always advocating for it.

10:51That's the irony there. So she said, yeah, yeah, I'm super interested. Send me your book proposal. And I didn't know what a book proposal was, right? Like I'd only ever self-published. So I said, I don't even know what that is. And she said, well, our conversation's over then, Heather. I can't talk to you without a book proposal. I said, well, let me ask one more question. If you had a daughter or a special friend that you love so much that wanted to write a book proposal and didn't know how, who would you send them to? And she said, well, Peter Economy. And that's all I needed. I said, you're going to hear from me soon.

11:20So I tweeted at Peter Economy and I said, Peter, you're not going to believe it. Jill wants us to work together, blah, blah, blah. He tweeted back at me and I hired Peter Economy and it was a lot of money. I invested in myself, right? I hired someone who had been where I wanted to go. You're going to see through my journey. That's so much of what I do is just finding that right who and hiring them. And I promise you, that's how you can move a lot faster too. So I hired him. We worked on the book proposal. We wrote and rewrote that book proposal 15 times, one, five, 15. It was almost a year in the making just to do the book proposal, not the book.

11:55On the 15th time I said, Peter, I think I'm done with Jill. Like, I just don't think that she likes me. I don't think she gets me. Like 15 times we've rewritten this thing. It's freaking awesome. Like what's wrong with her? He said, all right, send it this 15th time. And if she doesn't say yes, let's go find you another agent. Maybe she isn't the right fit for you. Well, on the 15th time, she said yes. I share that story with you because again, and I shared it at the event this weekend. Here's why people think like I just fall into book deals. No, this was like a year out of my life and like failing and failing and redoing and investing in me and hiring and like not knowing if it was ever going to work out, right?

12:30So often success looks easy on the outside, but when you see what's really happening on the inside, it's a series of fall, get down, get back up, fall, get down, get back up. Like keep grinding, keep trying, keep changing, keep improving and keep swinging, even not knowing if you're ever going to connect and hit it out of the park and just praying that you do. Right. Having that faith that, okay, good things take time. Great things take longer. I'm going to stay on this path. so I ended up signing with her then I signed with her and wouldn't you know that we were in the middle of a pandemic and it was the worst time in the world to be pitching a book deal and the first six companies we pitched said no the next seven said yes but again I'm setting you up to understand like I get no'd all the time all of the time but I just don't go away right like I reinvent myself I regroup.

13:21I take a different approach. I reach out to somebody different. It's a numbers game. Like, listen, you're always one ask, one person, one idea away from the right deal, right place, right situation, right date, right? Like it only takes one. It doesn't take nine million. It takes one yes that you need to get. It takes that one right person that you need to meet. And when you approach things with that attitude, I promise things just start working out in your best interest. They certainly do. Okay. So a couple other things that I didn't share at the event, but I want to share with you that I was thinking about, you know, over the last couple of years have made a big difference in my business and in my success.

13:58And I want you to try it. Please try it. It's wild. One of the big things that opened up like a vortex of positive energy for me was clearing out and decluttering my last house when I was selling my home. My realtor said like, We got to get some stuff out of here. You've lived here a long time. I literally gave away and threw out so much stuff. It was incredible. Not only did I feel lighter and happier and loved my home so much more after I did that, right? I did it because I was moving, but I loved my home when I did it. I was like, why didn't I do this sooner? Amazing miracles started showing up in my life.

14:32Now, what's so wild is this past week, I interviewed Marie Diamond from The Secret. You're going to hear she's coming up in the next couple of weeks. I'm going to release the episode. I'm so hyped for you to hear it. It's so freaking good. And I'm implementing like everything this woman taught me. It's incredible into my life because that whole declutter thing is part of Feng Shui, right? Which she did not make this up. It's an ancient Chinese practice that's been around for thousands of years. And again, there's no downside to it. Like decluttering, what's the downside? You're not gonna get hurt.

15:04The worst that happens is you have a cleaner house with more space. but what she says and teaches around Feng Shui is that it creates space for miracles to start showing up in your life and it truly worked out that way for me I literally emptied out my house decluttered my home within two weeks I got a phone call from the Dr. Phil show to come on like so many wild things started happening out of left field not things I was working on not things I was planning on things that just started showing up for me so declutter I'm tasking with that today I'm going to do it to my bedroom now that I've lived in the condo I'm in now for a couple of years.

15:38I need to declutter again. Like it's never over, right? Why not always be creating space for miracles to show up in your life? Okay. Then back to her Feng Shui. I, I really went down the rabbit hole. Like her whole idea. And again, I'm going to get into the detail on the show on that episode. So you'll hear it, but I'm prepping you for it now. So you can start getting in the mindset. Cause I want to set you up for success so bad. Her whole concept is like, we all know what a vision board is, right? Like putting the spouse that you want on there, the book deal that you want, the millions of dollars that you want, the home that you want, the child that you want, whatever it is, right?

16:10Like all the things you want, you desire your vision for your future. You map it out. You put pictures against it. You visualize it. But her ideas go even further, make it part of your home. So for example, she says like, don't put pictures of yourself alone in your home. That's sending the message subliminally that you're alone. If you want to be in a relationship, put pictures with you and people you love in it so that you are always seeing, I'm always surrounded by love. I'm always surrounded by people who love me, right? Like share the message and the vision board, not on just the vision board, but everywhere in your home.

16:42So declutter the table, declutter the desk, declutter the bedroom and have pictures of two hearts together, have pictures of you and your best friends hugging together, you know, have pictures of you on amazing trips that are super expensive that you know, like you need to be making millions of dollars to go on again, right? That's all sending this message that you're succeeding, that things are going well. Start living out your vision board in your home. And that can be done through the colors that you choose. That can be done through plants. Oh, here is another great one that she shared with me.

17:14Get rid of all fake plants. Fake plants stagnate energy and stop flow. So I chucked, I had these beautiful fake plants, got rid of them, put real ones in, like bring things to life, bring energy into your home and, and create movement and energy. I have a fountain now in my house. It's very small. It's cute. So cute. But like, it shows that water's always moving. Like money's always moving into my life. Like energy's always moving. Positive things, miracles are always coming to my life. It's all about setting your home up to literally like be a vortex for good for you. So I'm so hyped for you to hear this episode.

17:53I can't wait. And ironically, the same day I interviewed Marie, which is so crazy. I interviewed Michael Beckwith. He was in the movie, The Secret with her. And I say, ironically, no, it's serendipitous. It's a miracle, right? Like these are people who I've watched that movie a million times and think it's incredible. And now here they are coming on the show, right? Same day too, which is so wild. I don't know. To me, that's like, gets my attention. There's miracles happening all over. Anyhow, when I was on with Michael, such an incredible spiritual individual, amazing energy, like soul vibing high.

18:25Like he's all about getting your vibration to the next level to attract the right things into your life and the right people. It's so much good. But he also shares, right? Like it's first connection to God source. You know, I say God for sure. Some people say universe. I say God, he says God as well. So it's your connection to God and prayer to God, right? Super super being aligned with God and what your soul purpose is, getting clear on that. And that can be done through prayer. That can be done through journaling. that can be done through religion. Like there's so many different ways, right?

18:55For me, a lot is going back to the Bible and reading the messages from the Bible. Gosh, they're so powerful. Like, you know, the power of the tongue is stronger than that of the sword, right? Like there's all the power resides within you through Jesus Christ, right? Like there's so much truth and power in the Bible. It's incredible. And it's just so wild to me. It's thousands of years old. Like all of the information we ever needed was already there. It was the last original piece of artwork that we've ever seen created. Okay, so he's talking about first, God first, and your relationship with God first.

19:27Next, he's talking about positive affirmations, positive prayer, meaning, I don't know that I'm saying it correctly, but I'll teach you the right way. Instead of when you pray saying, oh God, please, I would like to have a new car in my life. You thank God for the new car that you already have in your life, even though you don't have it yet, right? It's all about like, you're so expectant, and this is back to the Bible, you're so expectant for what it is you're asking for that it's already here. you're already showing gratitude for it. So gratitude, love, like joy, being on that super high vibe and speaking it into existence because the power of the tongue is so incredibly powerful.

20:02Like, thank you so much for these incredible miracles in my life. God, I'm so incredibly grateful and thankful I received them today. And every day was so much gratitude, right? Like this positive affirm prayer, instead of like begging for something, you're thinking that you already received it, even though you probably actually haven't yet. Okay. So that was super important that, and he was reminding me of that, living your life's purpose. And like the more that we can come into alignment with what we're really meant to be doing. So meaning don't live your life for your parents. Don't live your life because your spouse told you you should do this job, live your life because of what your higher calling is and what you call to do.

20:37The more you step into that, the more miracles are going to show up for you. Make space for them, right? Start vibing high and expecting them and watch how your life unfolds. I swear to you, in the past two months, I can't even like, I have my new partner in LA and this amazing company that we're growing together. I have my new partnership with Dean. I have so many incredible brand deals that have come to me in the past month alone. I just, as a result of this event that I spoke at this weekend, have a new incredible brand partnership that just came out of nowhere. I mean, it's wild because I've been thinking for these things and asking for them and thanking it and feeling as though they've already come to be.

21:20And now they're materializing. And it is incredible and so exciting to watch. And I want you to have that, too. I want you to have whatever it is that you want. I want you to know you have the power within you to activate it. I bet some people are going to think I'm crazy. My son, I will tell you, thinks I'm crazy for sure. But that's OK. I can handle it. And I don't want to be vanilla. Right. Like, I don't want to be like everybody else. Like, I want to be uniquely me. and to be a disruptor in the world, you're going to have to do disruptive things and say things differently than what other people say, even if it's not conventional and that's okay.

21:51Not everyone has to like me, right? Jason Tardik got into this whole thing about haters and how, you know what? When they engage on the feed, it helps the feed. It helps the post. It helps me reach more people. Thank you, haters. Like start looking at it as, I don't want to be like everybody else. I'm different. I'm unique. I'm me in a category one of one. And so are you, my friend. each week. When you want more, start your business with Northwest Registered Agent and get access to thousands of free guides, tools, and legal forms to help you launch and protect your business. All in one place. Build your complete business identity with Northwest today.

22:32Northwest Registered Agents has been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. They are the largest registered agent and LLC service in the US with over 1 ,500 corporate guides, real people who know your local laws and can help you in your business every step of the way. Build your business identity fast with Northwest Registered Agent and get access to thousands of free resources, forms, and step-by-step guides without even creating an account. Sign up for a free account to begin managing your business hub with lawyer-drafted operating agreements, bylaws, resolutions, membership certificates, bills of sale, and more all at no cost.

23:11Northwest is your one-stop business resource. Learn how to build a professional website, what annual filings your business needs to stay in good standing, and simple explanations of complicated business laws. With Northwest, privacy is automatic. They never sell your data and all services are handled in house because privacy by default is their pledge to all customers. Don't wait. Protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes. Visit northwestregisteredagent.com slash confidence free and start building something amazing. Get more with Northwest Registered Agent at www.northwestregisteredagent.com slash confidence free.

24:03Okay, so I want all this greatness for you. I want you to have all the magic that you have the potential to access. And I want you to treat yourself as if you deserve it all because you do. And the more we act as if we are deserving, the more we can receive and be grateful for what it is we're asking for. So start showing up as that best version of you. Start owning and rocking who you are. Get excited about what's happening this week because it's coming and it is going to be incredible. I am so hyped. I am so grateful. And another key that I'll add to this, your I am statement, super powerful.