Confidence Classic: How To Pull Yourself Out of a Negative Headspace with Heather!

27 May 2026 · 39 min · 14 chapters

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In short

How to escape a negative headspace using confidence-building routines, gratitude, and service; plus year-end “board meeting” reflection to plan next quarter/year and a faith message about God opening/closing doors.

Guests

None. The episode is hosted by Heather (no guest named).

Guest backgrounds

N/A.

Key claims

Bad days are normal; reset tools (workouts, music, journaling, A-team support) help you reframe. Serving others shifts mood and perspective. Rejection/redirection can be God’s plan; when a door is meant to close, it won’t be reopened. End-of-year reviews should track goals vs. actuals, set timelines, analyze obstacles/competitors, use data, and evaluate team performance.

Notable examples

Heather’s charity dinner in Palm Beach with Bucket Ministry (clean water filters; $50 saves a family; also shares Christian encouragement). She contrasts feeling “on cloud nine” after the event with later stress when her 15-year-old son is late. She cites being fired at 43 and a non-compete as the catalyst for writing her books and launching the podcast.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Embracing Change and New Beginnings

1:56 to 4:25

Understand how to embrace life's changes and new opportunities.

“When God closes the door, there is nothing anyone can do, including yourself to open it.”

Navigating Bad Days and Building Resilience

4:25 to 7:21

Learn strategies to overcome bad days and develop resilience.

“So I wanted to share with you, it's so funny, when we are feeling badly, which happens to everyone, right?”

The Impact of Charity and Giving Back

7:21 to 11:15

Discover the emotional benefits of participating in charity events.

“Listen, yeah, I might have advanced from an emotional standpoint of where I was 18 years ago.”

Reflections on Parenting and Life Lessons

11:15 to 14:03

Explore the lessons learned from parenting and life's challenges.

“I took an Uber on the way up and I was, you know, kind of like, oh gosh, I can't believe I'm in this car for so long, you know, complaining and first world problems.”

The Importance of Giving Back

14:03 to 17:43

Learn how giving back can shift your mindset and improve your mood.

“vitamins, you need to be on your A game.”

Reflecting on Business Goals

20:22 to 28:00

Explore strategies for reflecting on past results and setting future goals.

“I also wanted to get to, as we sit at the end of the year right now, I had a board meeting last week.”

Understanding Competition through SWOT Analysis

28:00 to 28:57

Learn how to analyze your competition using a SWOT analysis framework.

“can open doors for you that you can't even imagine.”

Identifying Your Unique Value Proposition

28:57 to 29:53

Discover ways to define what sets your business apart from competitors.

“if you are in the media business, and I'm just using this old example from when I was in the media business, I was in radio primarily.”

The Importance of Data in Marketing

29:53 to 30:57

Understand how to leverage data for more effective marketing strategies.

“Again, all of this is really important to do.”

Evaluating Team Performance and Growth

30:57 to 32:08

Learn how to assess and improve your team's contributions to your business.

“Well, there's no data to back up that that's actually gonna work for your end user, your audience, right?”
Show all 14 chapters

Lessons from Closed Doors and Faith

37:11 to 40:01

Gain insights on how closed doors can lead to new opportunities.

“Some of the things that I go through and I just thought about it because of the board meeting.”

Embracing Change and Moving Forward

40:01 to 42:00

Understand the importance of letting go of the past to embrace new beginnings.

“my post and it said, yeah, but Heather, how do you know the doors that are meant to be closed truly and the ones that you're supposed to open back up again?”

Embracing Uncertainty for Growth

42:00 to 43:19

Learn how embracing uncertainty can lead to personal growth and unexpected opportunities.

“So you can start going for what you're actually meant for.”

Finding Peace in Reflection

43:19 to 43:30

Discover the power of reflecting on past experiences to find peace and strength.

“you sit here, you can and find peace in that, find power in that.”
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Transcript

Automatic transcript. May contain errors.

0:00Heather Monahan:Every business is asking the same question. How do we make AI work for us? The possibilities are endless and guessing it's too risky. NetSuite is the number one AI cloud ERP trusted by over 43 ,000 businesses. It's a unified suite that brings your financials, inventory, commerce, HR, and CRM into a single source of truth. From software and IT services to healthcare, equipment manufacturing, financial services, and many other great American industries, NetSuite delivers a customized solution for your business. This isn't another bolted-on tool. It's AI built into the system that runs your business.

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1:19Heather Monahan:Visit Upwork.com right now and post your job for free. Upwork.com. Live shopping on WhatNot is exploding right now. On WhatNot, you go live and sell directly to people in real time. They see what you've got, ask questions, and buy. Visit WhatNot.com slash sell to start selling. WhatNot.com slash sell. Start making money on the side. It's www.fanview.com today and launch your career. That's keeperssecurity.com slash confidence for 60 % off personal and family plans. Something is truly meant for you. No one can sabotage that for you. When God closes the door, there is nothing anyone can do, including yourself to open it.

2:03Next door isn't going to open if If you're clinging on for dear life to that locked one that you're never going to unlock. At 43, getting fired, we had no idea that that was God's redirection for me. God closed that door, not only on that company and that woman, but on that industry. I would have never written Confidence Creator, my first book. I would have never written my second book, Overcome Your Villains. I would have never launched this podcast that you're listening to right now. I wouldn't have moved into this unknown if God hadn't shut that door. took something awful happening for something incredible to happen.

2:37If that door is meant to be open for you, there is no one that can stop it.

2:41Heather Monahan:I'm on this journey with me. Each week when you join me, we are going to chase down our goals, overcome adversity, and set you up for a better tomorrow. I'm ready for my close-up. Tell me, have you been enjoying these new bonus confidence classics episodes we've been dropping on you every week? We've literally hundreds of episodes for you to listen to. So these bonuses are a great way to help you find the ones you may have already missed. I hope you love this one as much as I do. Hi, and welcome back. I'm so glad you're back here with me this week. Okay, first of all, can I say a big shout out and thank you to you.

3:17I don't know if anyone said thank you today to you, but I want to be the one to say thank you so much. I just saw that this show that you're listening to right now is number 10 on the entrepreneur chart on Apple podcast and number 23 on the top business podcast on Apple in the US. That's incredible. I mean, I have had this on my list of accomplishments that I wanted to achieve, right? So I've been very intentional about it from the time I launched the show in 2019, but it has definitely been a grind, right? This is, we're three years in and of course, things don't always just explode overnight, even though we wish they would.

3:59So I just want to say thank you because every time you listen, every time you share the show, every time you tell another person that you like the show or you post about it or you offer me feedback, it just, you know, you're encouraging me, you're helping me grow the show. And this is a big part of my business and a big part of what I do. So thank you. It really means the world to me. And I'm so grateful for you listening today and whenever you do listen.

4:23Heather Monahan:So thank you so much. Okay. So I wanted to share with you, it's so funny, when we are feeling badly, which happens to everyone, right? We all have bad days, which by the way, I think it's funny when I do speaking engagements at my live Q &As, people always say, how do you keep yourself so positive all the time? I don't. No one does. No one is positive all the time. Granted, there's certain things I've learned to do to keep myself in between the lines of positive and not derail entirely. but of course I have bad days. I know who to dial when those bad days come. I know what things to do for me, right?

5:01If I work out, boom, I'm going to bounce right back. If I hit my playlist that literally speaks to me in a way that no one else can, boom, I'm going to be coming back, right? There's certain things I can do that I know will help me reset, reframe, and move forward. But But again, this is I'm 48 years old, right? I didn't know these things a long time ago. And it was so funny. I was having a conversation with a young woman the other day. She's crazy over her boyfriend. And she was telling me some crazy stuff she's doing. And I was saying, oh, my gosh, that's crazy. Right. I was just trying to give her, you know, an honesty check that, oh, no, you don't need to do things like that, that that's not helpful for you or for him.

5:44And that's not going to improve your life or your relationship. In the long run, I strongly suggest you don't do that, right? Kind of obsessive type of things. And she said she understood, but it was really hard for her because she felt compelled to do it. And you could tell she was really frustrated. She didn't want to be doing it. She was disappointed in herself. I've been there, right? We've all been there. We've made bad decisions in relationships because of our issues that we have from our past. And she was having a difficult time. She had acknowledged it, which is huge and amazing, but she couldn't stop herself.

6:18It was driving her nuts. So I tried to give her a little bit of empathy and share with her. I said, listen, you think it's so great that I know to do all these things, but I'm 48. You're 30, right? When I was 30, I didn't know. So I said, here's the thing. At 30, your skin is perfect. Your body is functioning and recovering so quickly. And your life is so entirely different than at 48. You know, my eyesight was perfect. then not so much now right so there's so many things that have changed not necessarily for the better at 48 however there are some things that have changed for the better you've had life lessons and experiences and read books and met incredible people and you know you've learned and been through that journey that growth journey to advance yourself so I guess my point to her and the point I want to share this with you is no matter where you are right now there's going to be some things about you that are amazing, and you should feel so proud of.

7:13And maybe some things you're still working on or aren't as great as they were years ago. And that's okay, too. But you know, no one's nailing it on all levels. And that was my message to her. Listen, yeah, I might have advanced from an emotional standpoint of where I was 18 years ago. But at the same time, there's some major deterioration over here, you see me wearing glasses right now for a reason. So don't take it as one is good and one is bad. They're all just part of the process. So things are always changing. You always have that opportunity to get up the next day and make a better choice.

7:43And I'm hoping that she does now that she's empowered with more knowledge. Just don't forget, you know, information's where it all starts, but then it moves to application. You need to apply the information to your life if you want to have transformation in your life.

7:57Heather Monahan:Okay. So as I was thing. When you're not feeling great, and we all don't feel great, sometimes there are plenty of things we can do. I mentioned working out, you know, meditation, listening to music, you know, surrounding yourself with your A team that pulls you up when you're down, right? Some people journal, some people might, you know, want to be outside in the outdoors. Everyone's got something different. It's important to know what those go to's are. When I was in a really tough time in my life, I used to have a post-it note up that would tell me when you're not feeling well, hit it. And I just listed like seven things to go do.

8:32And I knew if I would do those seven things, I'd feel fine. So, or at least a heck of a lot better. Well, I was reminded because of an event, one of my clients had a charity event last night. I'm actually recording this on a Sunday. And last night I went to a charity event in Palm beach and yeah, it was two hours away, right? Quite the trek to get there. So obviously, you know, I had to leave my son, which, you know, at three in the afternoon, which meant he was going to have to figure out how to get himself to the haircut place, how to, you know, get dinner, how to get to his friend's house that night, right?

9:05There was a lot of issues that seemed to be a little bit complicated or whatnot that had to work out. So it was kind of, it wasn't ideal, right? I much would have preferred this event be in Miami. That would have been a lot easier. And it wasn't. So I made the commitment to go, my son had to make the commitment to work things out for himself and empower himself to be more independent. And I took the two hour trek out to Palm Beach. Well, when I got there, I was so happy to get there. Number one, I invited a lot of people and it was so great to see my team that put together and worked with me and helped me so much and empowered me to give my TEDx talk.

9:42They were there. And so I hadn't seen them together in a while. And it was just such a cool, you know, it was what a cool night for us to be together again. You know, it's just so nice to see friends that support you and cheer you on. And it was so great to hear what had been going on in their lives. And it was just cool. You know, always invite people when you have something going on. You never know who might, you know, have the ability to show up. And it's just so great to be able to spend time with people that you wouldn't always get the chance to see and think and and to spend time with. So that was so cool getting to see friends I hadn't seen in a while.

10:13Love that. I always love that. And then the other element that I hadn't forgot about it, but I wasn't top of mind with it. And what's interesting is anytime I go to a charity event or something that's, you know, give back a service type of event, it is impossible to leave those type of events and not feel better about yourself as a human, not feel better about your life, not feel happier, not feel joy. And some level, I guess I I'd forgotten about that because I thought, well, this is, you know, it was one of my client's events and it was just a dinner. And, you know, we were doing a presentation about this charity.

10:53And no, let me just tell you this. Any time that you have the ability to go to some type of a service or charity event, go. Even if you think, oh, it's not that big a deal. If I miss it, just go. If for no other reason, go because you're doing more good in the world. Go because you're going to walk away feeling joyful and proud and grateful. And it's so interesting. I took an Uber on the way up and I was, you know, kind of like, oh gosh, I can't believe I'm in this car for so long, you know, complaining and first world problems. And I could have been doing this and I could have been doing that.

11:27And then on the way home, I was on cloud nine and just feeling so grateful and so lucky, lucky that I have clean water, lucky that I have a home for my son where he's safe and cared for. You know, this bucket ministry is a charity that has dedicated their lives to not only bring clean water to everyone in the world. And when I tell you these third world countries, we watch so much footage and video and heard from people who have gone and done the work. You know, they're dying because they don't have clean water. Their children are dying because they can't get clean water. And it's deplorable and disgusting what's happening.

12:03And we're so far away from it, we don't realize it's real until we're face to face with it like I was last night. And so it was just it was incredible to see the work that they're doing. And they're also not only are they saving these people with this unbelievable water filter that they have, that's incredible. And literally with$50, you can save one family. I had my son do it and now he can track the family that he saved. It's so incredible and amazing. but this small dollar amount that to us would be a lunch or a dinner or whatever, something that doesn't seem that massive can save a family's life.

12:39It was just, it was so incredible. And to see that the work that they're doing, they don't only go there to purify the water and teach these families how to purify their own water with this device, which is manufactured in Florida. And it's incredible, but they also go to bring, you know, the word of the Lord to them and let them know that they are loved and that they are a child of God. And so many people in these circumstances don't realize that. And they're just giving them knowledge and encouragement and empowerment. And it's so incredibly beautiful. So I was so grateful to be a part of this evening and I left feeling so blessed, so lucky and so good.

13:15Now cut to, so I get home last night and it's late because, you know, this is two hours away from where I live and my son still wasn't home. So I'm texting him 15 year old out on his own night in Miami with his friends because his mom's gone. And I'm texting him, come home. Where are you? You know, are you crazy? Get home. I need to go to bed and I can't fall asleep till he gets home. Obviously, that would be a rookie move, which I would not make. So I say get home. I need to go to bed, right? I mean, I have a huge I have 10 speeches this week. Okay, 10. This is like old school 2019 levels where I'm doing multiple speeches a day.

13:51And they're not all in person. There are a few that are virtual. But it's still it's intense, right? You're giving all of your energy you want to prepare ahead of time, you need great sleep leading up to weeks like this. If you want to kill it, right, you need to be taking your vitamins, you need to be on your A game. And my kids know where to be found. And it's 1115 at night. So to say I was a little frustrated is an understatement. So I'm firing up the text messages saying, get home now, get home now, blah, blah, blah. And he's saying, you know, all these reasons why it's going to take a little bit of time.

14:23He's got, you know, some of his girlfriends are with him and he wants to take them home and make sure they get home safe because he's such a gentleman, which is so sweet. But at the end of the day, this cat right here sitting here waiting for you, right? So it's sort of one of those moments that you're proud that your child's doing that, but you also know your child's giving you the runaround because they also, you know, want as much time out with their friends as they can get. However, you know, he gets home and it's late. And so I was so frustrated because I just wanted a good night's sleep.

14:51And because I felt so good about this event the night before and about, you know, realizing how much we have and how privileged and lucky we are, no matter what, listen, my life is far from perfect, right? There's plenty of problems and issues I have in my life and pressure I have in my life. How much time do you have? I will give it all to you. But it's not about that. It's just when you look at these people that are living, they don't even have homes. I mean, there's, there's no walls, there's no clean water, there's filth everywhere. There's no AC, they don't even have a roof. You know, they're living on top of each other.

15:25And then to see that type of footage, hear from these people doing this work, hear from my client, who's gone twice to Africa on this mission just in the past year, and how driven they all are to save these people and help these people. And it was just, I couldn't believe it. So I went to bed last night and I woke up this morning tired, of course, and I was on my way to work out and I was in the best mood in the world. Why do you think I was in such a great mood? Because I had been at this event for charity last night and had not made it about myself, but had made it about giving to others, supporting others and about feeling so grateful for what we have and opening my mind to how can I help this initiative?

16:02And what can I do to add value? What can I do to help them grow and reach more people so that they can help and heal more people? And it was just taking that focus off yourself and putting it on serving others. Whenever you do that, no matter what your circumstance, you're gonna feel so much better. So I'd love to know what it is that you do to give back. I know for years I was on the board of City Year in Miami, which is a different charity. And I did that work with inner city youth for a decade and it was so rewarding. And I'm always interested to hear what it is that lights other people up, right?

16:34I love stuff with kids. To me, that's my jam. I always wanna help children, right? And so with Bucket Ministry, they're helping families, which means they're helping thousands and thousands, hundreds of thousands of children. I love anything that touches children because I just feel like their voice is so much less powerful and they have less options. And I just I love that idea of helping those that don't have the power or circumstance to help themselves yet. It's just it's really important for especially anyone listening that has suffered abuse as a child. You know, anyone in difficult circumstances as a child, just my heart bleeds for kids in difficult situations.

17:10So that compels me. But I want to know what pushes you to give or what motivates you to give and to think about that and think about, you know, who can we get involved with? There are countless charities out there, countless different groups and communities, you know, giving back and doing so much. My church is always doing so much in the city of Miami. I mean, there's so many opportunities to give back. I'm doing two speeches for charity this week, right? Anytime that we can give back when it works, it's going to end up giving back to us so much more. So hopefully you can think of a way that you can serve others in some small way this week.

17:43I promise you, you'll feel so much better about yourself.

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20:22I ask you to try to find your passion. I also wanted to get to, as we sit at the end of the year right now, I had a board meeting last week. And every time I have a board meeting, I'm just reminded that these basic and simple practices that every board essentially does. And for those of you that don't know what it's like to be in a board meeting, the company, usually the CEO, senior leadership, is coming in from each department and presenting to you the performance of the prior quarter. So what our original goals were, what challenges we ran into, how we evolved and what delivery was. What did success look like?

21:00What was it supposed to look like? What did actuals look like? And then how can we bridge that gap to grow and be stronger for the next quarter? And so it's basically you're holding yourself accountable to what your goals are. you are bringing leadership or experts in on certain topics so that you can be advised on how you can improve and really hold yourself accountable to it. Deliver, right? It's all about delivery and results. Whenever I sit in a board meeting, which is at least, it's usually a couple times a quarter, but it's at least once a quarter, I'm just always reminded we need to hold ourselves accountable.

21:36You need to, I need to, right? We all need to say, all right, what's our own board of directors meeting looked like. And if you don't have a huge company yet, which I don't, you know, I don't actually have a board of directors, but I do have people that are incredible people who check in on me and want to know what's happening with my business. But it's about being more strategic than that. You know, why not set up your own presentation that to review your last quarter, whether you're an account executive, or you've got a side hustle, none of that matters. But what were those original goals that you intentionally set out to achieve?

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22:09Where did you fall short or exceed and why? And then how can we do better for the following quarter? It's just, it's a great practice to get into. And there are board of directors for millions of companies for a reason. They deliver results. People don't not have them. So why not? You should have them. I want them, right? So implement them in your life. When I started thinking about this, it reminded me of my checklist that I do. Anytime I'm at the end of a year, I'm always thinking about, okay, what went well this year? What am I proud of this year? What did not go well? What was unexpected? What could I do better next year, right?

22:44It's this opportunity to reflect. So I'm asking you to join me in doing this. It's a really good exercise for any business. And again, whether you own your own business or you work for someone else, look at it as though it's your own book of business and ask yourself these questions. So anytime that I'm reflecting, I'm always looking at sales. That's sort of my thing. and I like to prepare and present, whether I'm presenting to a team of people or to myself or just to a couple of people, I want to share the information because it will hold me accountable to deliver better and stronger results in the future.

23:18Okay, so the first thing you wanna do is take a look at this year, 2022, and let's talk about what were your goals and where did your actuals fall? You know, just from a very basic perspective, what were your big picture goals for the year and what did you deliver on? What did you not deliver on? And what did you deliver on that you hadn't forecast? Because all three levels there will occur at any point in time. So we want to write those things down. We want to look at, you know, what percentage revenue increase did we have year over year and why? And what is that goal now for 2023, right? This is a great opportunity not only to reflect on what worked and didn't work this year, but it's a great opportunity to set ourselves up for what is that intention for next year?

24:01What are the challenges and opportunities we can forecast for next year? How can we move faster? How can we innovate and build faster, stronger, and scale for the following year? Okay, what is that plan to get there? What are the goals and what is the plan to get there? And so we want to break these different things down. You know, we want to have bold bullet points, but then at the same time, we need to break down each goal and intention with strategy and tactics so that we have timelines, deadlines, right? A goal is just a dream without a timeline. So give yourself some timelines, get into some specifics, but you need to start with that big picture first.

24:35Okay, what are the obstacles and challenges that could prevent us from achieving these goals for 2023? map those out and also cross-reference the ones you ran into, not only in 2022, but in 2021, 2020, right? And you want to consider what those challenges were. Everyone's talking about a recession, which is interesting and actually came up in our board meeting. And one of our board members is brilliant. And he's part of a multi-billion dollar corporation for his day job. He's on the board in addition to this. And he was talking about a lot of research that they're doing right now, which finds that this economic uncertainty is projected to continue for the next nine months, and then it will begin to turn.

25:18So I'm going to go ahead and trust in him and his multibillion-dollar company and the research they're pulling because it's definitely a lot better than what the rest of us are seeing on Fox, CNN, and the Wall Street Journal because that is all directed one way or another. this is coming from, you know, a source that isn't looking at skewed through Democrats, Republicans, or any other personal agenda. I feel very strongly about that, right? So trying to find information that isn't influenced by one political arena right now is really hard to do. So I like that they had done this independent study, they had found it was going to be about a nine month window.

25:55And I thought that was interesting. And I'm pausing for a second on the rest of this plan, I'll get back to it. But what that means is don't panic, right? If for nine months, there's economic uncertainty. There is also opportunity. Anytime there's uncertainty, there will be opportunity, right? Anytime there is certainty, meaning, you know, business is going incredible. Sometimes it's harder to break in. Say you're a salesperson with a product that you're so excited about and you want to get companies to try it. Oftentimes when you're in these markets that are exploding, people don't want to talk to you because they're saying what I'm doing is working.

26:29I don't need to change anything else. Cut to you're in a moment of economic uncertainty, people start panicking, people start saying, I've got to do something different. What can I do to grow market share right now? What can I do? You know, they're starting to be they're feeling some pain. And when you feel pain, you're willing to try some different solutions. So don't get negative about this. Instead, see this as a potential opportunity of a lifetime right now. If you position your marketing correctly. If you identify targets that can actually use the product and service that you have that can deliver results for them, get some of these people on board, get some testimonials to show that you will deliver and get moving because you got nine months.

27:10Okay. So next we are looking at the obstacles and challenges and what are the partnerships or people you can tap to help you advance more rapidly. And this is an interesting question because there are vendors, there are different partners, there are different sales channels, There are affiliates. There are so many different ways to look at how you could potentially grow and grow much more rapidly than you did this year if you tap some different people. So write a whole list out of all of those people. Save it in a Word doc and a file on your computer because you never know when you have a new product or service or you say, wait a minute, this is a time I really need an arsenal of people and a different arsenal to go to market with.

27:52Where is that list, right? So be thoughtful about that list, be forever growing that list, refining that list and stay in touch with these people because these partnerships, vendors, affiliates can open doors for you that you can't even imagine. Okay, who is your competition? This is like a basic SWOT analysis, which is strength, weakness, opportunity, and threat. And so looking at who are the competitors out there and what do they do well? What do they not do well? What is their unique value proposition? What does their marketing look like? Are they using a founder story? Are they storytelling?

28:28What problem are they solving? Is it simple? What does their price point look like? What is their service like? What do their reviews look like? You can really get deep into this and you want to compare yourself, your business and your offerings to these competitors out there. Obviously, we all wanna own a white space so that you really aren't rendering yourself in a competitive situation. but until you can get to that white space, you also wanna know what these other companies are doing and offering. And what's interesting is, for example, if you are in the media business, and I'm just using this old example from when I was in the media business, I was in radio primarily.

29:07Well, just because I was in radio didn't mean I needed to just look at radio companies. A competitor to me was anyone in the digital space, anyone in the television space, anyone in the billboard space, anyone that could be taking money that I could potentially access, right? So open your mind to where your potential clients could be spending their dollars and view those opportunities as competitors and start doing that analysis on them as well. You might be surprised where you can target what niche you can go after that you maybe weren't thinking about previously. What are they doing that you're not doing, right?

29:40What are they doing well that you're not doing? What are they not doing so well? You know, you really want to have a deep understanding who is your audience or your end user? How are you reaching them? And with what frequency, what messaging, what's working, what's not working? Again, all of this is really important to do. I mean, we should be doing this, you know, all the time, but just at least for the end of the year and projecting for next year, it's going to be super helpful. Again, refining who is that ideal avatar, consumer, client, audience? How are you currently reaching them? How can you diversify that?

30:11We never want to be completely dependent on one or two strategies. You know, how often are you in front of them? How can you refine and improve that? And what is the messaging that's working most impactfully? Now, you always want to innovate, right? So you're going to have to test and try different things. I test and try things all the time. Sometimes they bomb. Sometimes they kill it. But you're not going to know if you don't test and try it. So start testing and trying. And a lot of this you can find from your competitors as well. What is converting the best? What is not converting? What's converting at the weakest level?

30:42You know, what do we need to get rid of? and what do we need to keep improving on? And any data you can access is gonna help you. Data doesn't lie, people do, right? So people will say, no, I love this campaign. They don't think they're lying. That's their personal preference. You might decide, well, she really likes it, I should move forward with it. Well, there's no data to back up that that's actually gonna work for your end user, your audience, right? So data is information that you have that shows, like here's a great example of data. I use MailChimp. when I send an email campaign and one campaign has a 60 % open rate, which is incredible.

31:18I want to know what was that subject line? What was that call to action? What time of the day did I send it? Did I personalize it? You know, I want to ask all these questions because I also have email blast that go out that 15 % in the audience opened. That's an epic fail, right? So as we look at data, data is telling us this did not work clearly. This did work clearly. What about it worked? What about it didn't? And how can we take this information and put it to work for us? This is just going to save you time in the long run, right? You can be more efficient and more effective. I know some of you have teams.

31:49So at the end of the day, rating and ranking our talent, you know, who is in a place of growth and adding value and is irreplaceable and, you know, is an ideal employee running at an A plus level? And then who are those that are at B, C or potentially even D level. And then who do we need to rotate off the team? And who do we need to add and or upgrade, train and advance that next level? All of these considerations need to happen at the end of the year, if not throughout and during, which they really should all the time.

32:22Okay,

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37:10So that was just kind of high level. Some of the things that I go through and I just thought about it because of the board meeting. We've got to be our own board members or tap people for help. But these are some of the questions you could ask yourself or you should ask yourself when you're putting together this year end review. OK, so I had asked you if you guys liked when I shared with you what I heard at church and I got back so much positive messaging on it. So I will share with you the message today from my pastor who is talking about God opening doors and God closing doors. Okay, first of all, he was saying that when God opens a door, no man can close it, right?

37:53If it is meant for you, there is nothing anyone can do to sabotage that, which is gives me such peace and peace of mind and peace in my heart. I love that, right? If something is truly meant for you, no one can sabotage that for you. That's incredible. At the same time, you know, he talks about when God closes the door, there is nothing anyone can do, including yourself to open it. And so he was talking about, you know, sometimes relationships, somebody loses a relationship and they're struggling and white knuckling and trying to do anything they can to salvage it. And it's not being salvaged.

38:23It's because God closed that door and that was not meant for you. And instead you need to have faith and move forward that there, that happened for a reason. There's something so much better out there for you, but you're not that next door isn't going to open if you're clinging on for dear life to that locked one that you're never going to unlock. And it's funny, ironically or serendipitously, I had done a post this week about, you know, when one door closes or rejection is not rejection. It's actually redirection to something bigger if you let it be. And of course, as you know, I have that story of at 43 getting fired and I didn't know it at the time.

39:02I had no idea that that was God's redirection for me. God closed that door, not only on that company and that woman, but on that industry. right? Because I had an 18 month non-compete non-solicit in order to take the C-suite position that I was in. And when I got fired, it meant for 18 months, I could not compete or go back to that industry that I had 25 years expertise in. I had to start over somewhere as a rookie. I would have never written Confidence Creator, my first book. I would have never written my second book, Overcome Your Villains. I would have never launched this podcast that you're listening to right now that is top 23 on the business Apple podcast charts in the US, right?

39:42None of this stuff would have happened if that door hadn't been closed by God, because if it had just been, you know, swung shut a little bit and still a little open, I would have found a way to compete in that industry. I would have stayed where I was comfortable. I wouldn't have moved into this unknown if God hadn't shut that door. Somebody sent me a note this week on LinkedIn on one of my post and it said, yeah, but Heather, how do you know the doors that are meant to be closed truly and the ones that you're supposed to open back up again? And my comment was, you'll know, you're going to have that answer.

40:16You might not have it right now, but keep asking yourself that question. Don't spend the time asking everybody and their brother and friends what that answer is. Ask yourself. Meaning when I look back now, when that door closed on that woman, that company, you know, where I had been for 14 years in that industry, I was devastated at first. But if I really asked myself the question, I knew I didn't want to be there for years. That woman hated me. She spoke awful to me. Never did I feel welcome. Never, you know, did I walk in to the boardroom and feel celebrated the way I do now when I'm at my board meeting for health link.

40:55Never did I feel so celebrated and appreciated as I do now. I knew the answer was that door was not meant to be opened again. I just didn't want to hear it. And I think that's what happens for a lot of us, right? Whether it be a bad relationship, I've done that in a relationship too, that I knew it was over. I knew I needed to move on. I knew that person was no longer meant for me and probably never was. But there is that part of you that you start to think, well, I have so many years in on this. I, you know, I put so much time, we have so much history together. You know, you start thinking about the past so much that you can allow it to suck you back in when the reality is, if you weren't really happy here in the present, you need to instead think about what do you need to change for the future?

41:44And when I asked myself those questions about that relationship, I knew that wasn't the person I wanted in my future. I knew we had been together for a very long time in the past. And there had been some great times, but that relationship no longer served me. It was, it didn't work anymore. And it's about letting go of what no longer serves you. So you can start going for what you're actually meant for. And that does mean moving through uncertainty. And that does mean stepping into the unknown. And that part can be incredibly scary. But like my pastor said today, if God closes the door, no one will ever be able to open that back up.

42:18And if God opens a door, no one will be able to close that on you. So have this knowing, have this faith that I truly have now. And when I look back, it's so much easier to see looking back. Don't ever forget that. You can always connect the dots looking back. It's impossible to connect them looking forward. Gosh, that would make it way easier, but that isn't the case, right? So remind yourself of these experiences you have. I remind myself of the boyfriend that cheated on me in my early twenties, which led me to taking an equity partnership and landing my name on the map and business in a way I never would have, right?

42:49It took something awful happening for something incredible to happen. I wouldn't have taken that opportunity had he not cheated on me, right? So I have to remind myself of that. Then I have to remind myself of getting fired and God closing that door so I couldn't open it back again. So I'd have to force myself to find something different, which has led me to my passion and my purpose, which I never would have found. So ask yourself that question and start looking back and remember the other times in your life when you couldn't see it, you couldn't connect the dots looking forward. But now that you sit here, you can and find peace in that, find power in that.

43:24And just remember, if that door is meant to be open for you, there is no one that can stop it. So hoping you have an amazing week this week. I am so excited for back to in-person events and so grateful for all of your support and for helping to get the show ranked so high. If you haven't yet, please leave a review of the show. It really helps a lot. If you like this episode, please share it on social media, tag me. I will always re-tag, re-post and thank you. So thanks for being here until next week. Keep creating your confidence. You know, I will be.

44:20Heather Monahan:I'm on this journey with me

From the publisher

What if the closed door you’re fighting to reopen is actually the thing keeping you from your next breakthrough? In this episode, I share the mindset shift that changed the way I look at rejection, uncertainty, and redirection. I break down how the moments that felt devastating at the time ultimately pushed me toward opportunities I never could have imagined. I also talk about why service and gratitude instantly change your energy, how reflecting like a CEO can help you create better results, and why clinging to what no longer serves you only delays what’s truly meant for you. Get ready to rethink rejection, trust the unknown, and believe that the right doors will always open at the right time.

In This Episode You Will Learn

Why CLOSED DOORS are often protecting you, not punishing you.

The story of getting FIRED at 43 that completely redirected my life and career.

Why no one can sabotage what is truly meant for you.

How letting go of old relationships creates space for better opportunities.

The charity event experience that instantly shifted my ENERGY and perspective.

The “BOARD MEETING” strategy I use to review goals, growth, and business performance.

How to stop obsessing over rejection and start seeing REDIRECTION.

Check Out Our Sponsors:

Quince - Head to quince.com/confidence for free shipping on your order and 365-day returns.

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Upwork - Visit upwork.com right now and post your job for free.

Keeper - Get 60% off Keeper personal and family plans at keepersecurity.com/confidence.

Fanvue - Visit fanvue.com today and launch your career!

Resources + Links

Call my digital clone at 201-897-2553! 

Visit heathermonahan.com

Sign up for my mailing list: heathermonahan.com/mailing-list/ 

Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com 

If you haven't yet, get my first book Confidence Creator

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