The Mattering Effect | How to Create a Life of Meaning with John Miles

29 Sep 2026 · 48 min · 21 chapters

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In short

The episode explores “mattering” as the foundation of confidence and meaning. It argues that mattering is feeling valued and adding value (not just belonging), and introduces John Miles’ “mattering gap” (distance between what you give and how valued you feel) and “mattering tax” (anxiety/exhaustion from trying to prove you matter). It also presents the “Matter Framework” (Meaning, Autonomy, Time, Trust, Energy, Reciprocity) and how leaders can create environments that restore mattering.

Guest backgrounds

John Miles is founder/CEO of PassionStruck, a U.S. Naval Academy graduate and former Navy officer (MS/MBA), with 20+ years as a Fortune 50 executive (CIO/COO/CDO/CISO), private equity partner, and four-time CEO. He hosts the PassionStruck podcast and authored PassionStruck and The Mattering Effect (preorder; Oct 6 release).

Key claims + notable examples

A speech therapist taught him “micro moments of confidence” and mantras after a traumatic brain injury. He describes leading a disengaged Lowe’s group: he interviewed customers, met employees at 2 a.m., created “line of sight,” enabled bottom-up voice, and used an open-door policy—moving from lowest engagement to second-highest in ~18–20 months.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Understanding Mattering

0:00 to 0:21

Explore the concept of mattering and its significance in confidence.

“Write your own money story with Monarch.”

Understanding Mattering

1:18 to 2:45

Explore the concept of mattering and its significance in confidence.

“Mattering is I'm valued here and what I bring can make a difference.”

John's Journey to Confidence

2:57 to 7:52

John shares his personal journey from childhood challenges to success.

“It is such an honor to be on your incredible show, which is just killing it.”

Leadership Lessons from the Naval Academy

7:52 to 13:39

Discover leadership principles John learned at the Naval Academy.

“when you were young and you had the brain injury and you were seeing this speech therapist to help you.”

Realizations of Average

14:00 to 15:00

John reflects on his experiences at the academy and the realization of being average among high achievers.

“I had finished close to the top of my class.”

The Power of Peer Influence

15:00 to 16:00

John discusses how surrounding himself with high achievers motivated him to improve.

“It's what I oftentimes we change is scary and we want to be in the environment we know.”

Understanding Mattering vs Belonging

16:00 to 17:40

John explains the concepts of mattering and belonging, emphasizing their differences and importance in life and leadership.

“At some point or another, we've all been at that kid at recess, waiting to be picked for whatever team it was.”

Understanding Mattering vs Belonging

18:48 to 20:10

John explains the concepts of mattering and belonging, emphasizing their differences and importance in life and leadership.

“I still remember my first real move online.”

Exploring Personal Value

20:13 to 20:45

Discussion on how personal value impacts feelings of mattering in various environments.

“and use code confidence for 10 % off now.”

Creating Engagement in the Workplace

20:45 to 22:45

John shares his experience in transforming a disengaged workforce at Lowe's.

“So you can be in that environment, feeling like you're connecting with others, feeling like you're contributing, and still feeling insignificant.”
Show all 21 chapters

Building Trust in Leadership

22:45 to 26:05

John explains how building trust with employees involves showing genuine concern and valuing their input.

“So I went around and first I tried to interview, well, I went and interviewed all of the customers of our organization.”

Finding Balance as a Leader

26:05 to 28:05

Discussion on maintaining an open-door policy while managing time and priorities effectively.

“How long did it take you to build that trust with them?”

Balancing Accessibility and Productivity

28:05 to 30:46

Learn strategies for leaders to manage open-door policies while staying focused on key priorities.

“And that's such a sign of a great leader.”

The Journey to 'The Mattering Effect'

30:46 to 34:06

Discover the personal journey that led to the writing of 'The Mattering Effect' and the concept of mattering.

“Okay, so I want to get into your new book, The Mattering Effect.”

Understanding the Mattering Gap

34:06 to 36:31

Explore the concept of the mattering gap and how it affects overall well-being and fulfillment.

“And when you live inside that gap too long, you start paying the mattering tax, meaning you're trying to close that gap.”

Understanding the Mattering Gap

37:39 to 38:39

Explore the concept of the mattering gap and how it affects overall well-being and fulfillment.

“That's primalqueen.com slash confidence.”

Reinventing Purpose and Significance

38:51 to 42:01

Gain insights into finding purpose and significance during life transitions.

“my head is this when i was back in corporate america chief revenue officer and on the outside it looked like this girl's killing it you know she's making a lot of money she's getting all these accolades.”

Understanding the Mattering Framework

42:01 to 43:11

Learn about the matter framework and how to build meaning in life.

“to pretend in the rooms that I'm showing up in?”

The Importance of Personal Mattering

43:11 to 45:25

Explore why personal mattering is foundational to meaningful relationships.

“Are there elements of the framework that you see universally across these thousands of interviews that you've done in all of this research?”

The Wake-Up Call of Realization

45:25 to 47:19

Hear a personal story about the realization of neglecting personal joy.

“And that's where this starts and ends is in personal mattering.”

Who Is the Mattering Effect For?

47:19 to 49:26

Discover the diverse audience that the book is intended to help.

“So for people listening right now, who did you write the book for?”
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Transcript

Automatic transcript. May contain errors.

0:00Heather Monahan:Write your own money story with Monarch. Use code CONFIDENCE at Monarch.com to get your first year of Monarch Core half off at just$50. That's 50 % off your first year at Monarch.com with code CONFIDENCE. If meetings are eating up your day, Granola is a no-brainer. You can try it totally free. Just head to granola.ai slash confidence. That's granola.ai slash confidence to get your time back. Try it for free at granola.ai slash confidence. For the first time ever, you can try NetSuite Next for free. If your revenue is at least in the seven figures, go to netsuite.ai slash Monaghan. Built for every industry, ready for every boardroom.

0:46Heather Monahan:netsuite.ai slash Monahan. For a limited time, my listeners get a free month of Primal Queen plus four free gifts at primalqueen.com slash confidence. That's primalqueen.com slash confidence. When you check out, tell them Creating Confidence sent you. Would anyone really notice if I weren't here? Mattering is much deeper. And research describes mattering is having two different sides, feeling valued and adding value. Giving someone a seat in a room isn't the same as making them feel valued or giving them the opportunity to make a meaningful contribution. Mattering is I'm valued here and what I bring can make a difference.

1:28That's what gives you the confidence to then grow from there.

1:31Heather Monahan:Come on this journey with me. Each week when you join me, we are going to chase down our goals, overcome adversity, and set you up for a better tomorrow. I'm ready for my close-up. Hi, and welcome back. I am so excited for you to meet my guest today. And we have been through it, just trying to get on each other's schedule. He's one of the busiest guys I know, and you're going to see why in a second. John Miles, he's a founder and CEO of PassionStruck, U.S. Naval Academy graduate and former Navy officer. MS and MBA, spent 20 plus years as a Fortune 50 executive. CIO, COO, CDO. I don't even know what that means.

2:10Heather Monahan:CISO, was a private equity partner, which is badass, and served as a four-time CEO before starting PassionStruck. Host of the PassionStruck podcast, and he just had me on, so you know you gotta listen to that too. Number one alternative health show worldwide, 85 million plus downloads, winner of the Gold Stevia Award and the Gold Davy Award. This guy is killing it. He's author of PassionStruck, Gold Stevia Award for Best Business Book 2025 and 2024, Next Big Idea Club Must Read. his new book, The Mattering Effect, Creating a Life of Meaning and Worth, Morehouse Publishing on sale October 6th. We are getting into that today.

2:46Heather Monahan:He's also in his free time. He's co-founder of the Passion Struck Speaker Bureau. I mean, John, I don't even know how you have time to be here right now. So thank you for being on the show. Heather, thank you for that very flattering introduction that you just did. It is such an honor to be on your incredible show, which is just killing it. Well, you're so sweet to be here. All right, let's dive in because I mean, you know me and you know, I love getting into the backstory because so many people see your level of success and they think of, well, he can do that, but I can't because I have different challenges than he does.

3:23Heather Monahan:And I know as you just shared with me, you actually started with a paper back in the day, much like I did. Can you take us back to what it was like to be the young John? Yeah, Heather, part of the reason I did that paper route is I started about the same age you started, 10 or 11. But a few years prior to that, I was playing a game of tag with growing up in outside of Cleveland. And I got pushed from behind and ended up going headfirst through our basement window. And I woke up, I blacked out and I woke up in the ICU with a tube in my head. And as a result of that, I ended up developing a speech impediment, other speech issues, eyesight issues, chronic headaches, a sensory processing disorder.

4:13And all of a sudden, my life changed overnight. And I know you love to talk about confidence. Coming out of that, confidence was the one thing I didn't have. And so for me, the paper route was a really important evolution in my life because it was something that I leaned into where I needed to gain confidence. And that was one of the things that propelled me into it. I wanted to have the confidence that I could actually carry all those papers, that I could interface with the adult world and carry on more responsibilities. So it was actually part of my my regrowth from that traumatic brain injury that I had.

4:55Heather Monahan:So and as John just mentioned, yes, your girl did have a podcast. I'm sorry, a paper route as well. And I believe working at a young age can be such a blessing and set you up for more success moving forward. OK, so you didn't rock a lot of confidence when you were young. How did you go from that to the navel again? And Heather, this is an interesting story. So I know you've had mentors that have helped you. I had a mentor initially when I was going through recovering from that brain injury, where I had a speech therapist who I initially, like despised going to this speech class because I had to do the walk of shame while everyone else in my elementary school was in English class.

5:42I walked right by them in the courtyard to go see this speech therapist, and I hated it. But after a while, she really taught me an important lesson. She, at a very young age, taught me that we can either become victims of our environments, which you and I have spent some time talking about, or we can learn to overcome them. And she told me that it really comes down to the choices that we make, regardless of how old or young we are. And so she started to teach me that if I was going to overcome this, I had to do these micro moments of confidence building to learn the neuroplasticity to reclaim my mind.

6:25And I did a lot of that growing up and had reached a point in high school after winning a state championship in cross country and being a star athlete in track to having this college decision that I was faced with. I was, I know you spent time in Michigan. My entire family went to the University of Michigan, grandparents, aunts, uncles, parents. So I thought that's where I was destined to go. And I was kind of having a mentoring conversation with a beloved English teacher who everyone just admired. And she said something to me that stopped me in my tracks. She said, John, you are never going to amount to anything.

7:08And you talk about moments in your life that reshape your trajectory. That moment kind of pushed me. You know, I think there are two paths in life we can walk. There was the Michigan one staring in front of me. And then there was this Naval Academy one. And it really challenged me. If I hadn't overcome enough, it really caused me to put myself through the most challenging curriculum that I could possibly face at that point. And that's what drove me to the Naval Academy, along with having both a father and a grandfather who would serve before me. So I wanted to keep on the family legacy as well.

7:51Heather Monahan:So, okay, first of all, let's run it back to when you were young and you had the brain injury and you were seeing this speech therapist to help you. And I understand completely what you're saying, because for me, it was going to work study. I felt embarrassed and I felt less than others. I understand what you're saying. You were going a different place that the normal kids weren't going to, and it felt bad going in there. What were some of the techniques she taught you to help you build that confidence? And you're going to love this because it ties into something you did. One of the things that she really taught me is that having a positive mindset just doesn't come overnight.

8:33It comes through reinforcement. So she started to get me to think about mantras, things that I could tell myself on a daily basis, repeat. And I remember as a kid, sometimes I'd repeat them 10, 20 times a day that I was enough, that I had the capability to shape my world and to make it better, that I am not a victim of my circumstances. You know, they were simple, simpler words at the time, but she really got me to start repeating things that would have a positive impact later on in my life. And that is something that I practice to this day for the first 20 minutes of my day. Every day, I take a walk in the dark with my dog and the first 20, 30 minutes, I just allow myself to be in the environment that I'm in.

9:29And I say words of gratitude. I reflect on what went well the day before, how I want to live the day I'm living. And I always say two or three mantras that I've been saying for well over a decade that allow me to enter my day in the right mental space that I want to be there. And it all goes back to that room with that speech therapist.

9:51Heather Monahan:What are the mantras that you say? I basically say today's a glorious day and I'm going to live it in excellence. I'm kind of borrowing from Robert Sharma. With all that I am and all who I can be, I deserve to be known. I deserve to be unique. I deserve to be heard. And I also need to deliver that to other people so that they are seen, valued, and heard. And then a few other things that I bring into it. I love that. And guys, for everyone listening right now, this is not by chance, but so many of the guests on this show and not just on this show, but on any show are doing, I'm thinking of our friend, John Gordon, he does the gratitude walk, right?

10:38There's same thing. Yes.

10:40Heather Monahan:These are very successful people repeat the same habits. It is not by chance. It's by design. So start doing these things, bring, bring gratitude into your life, get out and take a walk. Gosh, I've recently realized when I spent a couple of days in the house too long, that just not taking steps outdoors can affect you negatively. You know, the, there is science behind all this stuff, guys, please take a page out of John's playbook. It will work for you. Okay, John. So when you talked about not going to Michigan, which is a huge deal when your entire family did it so many, I have so many friends.

11:17Heather Monahan:I know so many people and I've worked with so many people who say, I went this route because my family had done it. I became a doctor because I became a lawyer because, but now I'm questioning everything. How were you able to find yourself in that situation and say, I'm not just going to take this route because everybody else did it. I'm going to go a different route. That's actually going to be harder. And you want to know who one of the most disappointed people in me was, was actually my dad. He wanted me to go to Michigan so bad that when I didn't go, he was extremely disappointed, but disappointed for another reason.

11:56He had served in the Marine Corps Force Recon. And when he went to Cambodia just before the Vietnam War, only two members of his platoon came back. So I think part of it was he also realized the sacrifice that I might be signing myself up for that I didn't realize the ramifications for as I was signing the paperwork and raising my hand. So I think part of it was a protective mechanism and part of it was he wanted me to be the maize and blue. But I think that was probably one of the most difficult decisions because I thought he was going to be so proud of me for making this decision. And what I got was the exact opposite, which at the time kind of stopped me in my tracks.

12:41Heather Monahan:How did you keep moving forward? I just realized that I had always had such a huge fascination with leadership and had tried every opportunity I could, whether that was being a captain on my team. And I know you played softball, taking on leadership roles when I worked in grocery, even doing the paper out, that I knew leadership was a strong calling for me. And I just thought about it. Like, what is going to be better for teaching leadership? Is it going to the University of Michigan or an academy that that's what they teach you is how to be a leader? And then at 21, 22 years old, you know, you're out there in the real world dealing with real world issues when you come out of a service academy.

13:28So I just thought it was long term, the better track for me. And it was really going to challenge me to be the best version of who a young John could possibly be.

13:39Heather Monahan:What were some of the leadership principles they instilled in you that you're still utilizing to this day? Man, well, I think one of them is just the group of people that you're surrounded by. What I realized very soon is that coming out of high school, I was the big person on campus. I thought I knew everything. I had gotten great grades. I had finished close to the top of my class. And what I realized going to the academy was that I was really average at best. I've talked to NFL players who come out being an All-American in college, and then they They go to the combine and go to the NFL team and they realize like they are marginal at best.

14:28That's kind of how I felt. And, you know, I have classmates who went on to become astronauts. I have one now who's leading the entire war effort against Iran. He's a four star. I have another one who was the second youngest governor in the history of the United States, governor of Missouri. So that's the caliber of people I was with. But they also challenged me because of that caliber to be so much more than I could have been had they not been there. And that support structure, I'm actually going back there tomorrow, is something that I wouldn't trade for the world because I know I can go to my classmates in any moment and they'll be there for me.

15:10Heather Monahan:that's an incredible group to be running with and um i'm so glad that you had that opportunity obviously to surround yourself with people who could be even running at a faster pace than you are so many people want to be the big fish in the small pond and think that's the answer what would you say to them to help them understand because i even remember for me just being in the media business. It's what I oftentimes we change is scary and we want to be in the environment we know. And what if I make a leap to do something else? And I'm not at the head. What if I'm not the biggest, that fear held me back for a long time.

15:48Heather Monahan:How do you speak to people so that they understand making that leap and putting themselves in that other situation is actually the answer for them? Yeah, I'm going to simplify this. We started this whole conversation about me being this young kid. Well, let's think about all of us. At some point or another, we've all been at that kid at recess, waiting to be picked for whatever team it was. Could be a kickball team. When I was growing up, we loved to play football at recess. When you're picked, that's belonging. You have a place on the team, if we're going to correlate this to my book. But I think what people don't understand is this whole concept of mattering.

16:28Mattering is much deeper. And research describes mattering as having two different sides, feeling valued and adding value. And to answer your question, I think you can be on a team, whether that's that kickball team or being in a work environment and still wonder, would anyone really notice if I weren't here? And I think that's where a lot of leaders lose and confuse this difference between belonging and mattering. Giving someone a seat in a room isn't the same as making them feel valued or giving them the opportunity to, you know, or giving them the opportunity to make a meaningful contribution.

17:09So I think it's important for people to understand that belonging means I have a place here. Mattering is I'm valued here and what I bring can make a difference. So I think when you enter rooms like that, that's what you have to think about. How do you put yourself in a position where you're valued here and you understand that the difference that you're making, regardless of what level it is, can really make a difference? Because I think that's what gives you the confidence to then grow from there.

17:38Heather Monahan:Meet a different guest each week.

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18:25Heather Monahan:And when I want a straight answer like, how much did I spend on travel last summer? I just ask Monarch's AI assistant. Write your own money story with Monarch. Use code CONFIDENCE at Monarch.com to get your first year of Monarch Core half off at just$50. That's 50 % off your first year at Monarch.com with code CONFIDENCE. I still remember my first real move online. I didn't have a website. I had a LinkedIn profile and a lot of nerve. And for way too long, I told myself a website was something I'd get to eventually. It felt expensive. It felt like something you needed a developer for. So I put it off.

19:03Heather Monahan:Here's what I wish someone had told me back then. That delay cost me opportunities and revenue. The moment I finally had a real professional website, one place where people could see my work, my books, my speaking, all of it, the conversations change. People stopped asking, what do you do? And started asking, when are you available? That's when Hostinger asked me to try their AI website builder. I actually sat down and played with it. I typed in what I wanted, a clean professional portfolio that actually looked like me. and it built a working first version in minutes. No developer, no code, no three week back and forth with a designer, extra fees, and it doesn't stop at launch.

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20:23Heather Monahan:How do you explain it to people? Because when you explain that, and thank you for sharing that, because it's a different way of looking at things than I typically do, I believe sometimes people might say they're not letting me matter versus I matter by the value I bring. How do you differentiate that or how can you help somebody with that challenge? Well, I mean, I think it's an interesting thing because the honest answer is you can feel connected and still feel insignificant, right? So you can be in that environment, feeling like you're connecting with others, feeling like you're contributing, and still feeling insignificant.

21:01So the way I would put it is when I was at Lowe's, I inherited this group. I often talk about this on my show, where I was brought in because Lowe's had just undergone largest hacking incident in retail history. A couple of people had been able to gain access to an access point, got all the way to the company's general ledger, if you can believe it. And I thought, well, that's going to be the biggest thing I've got to solve. Well, I had a huge shock when the chief of human resources brought me into our office on the first week and said, we just conducted the first employee engagement survey in company history.

21:39And John, you have inherited the most disengaged group out of 350 ,000 employees. And what I learned going into this is that people can be indispensable and still feel insignificant. And that's exactly what had happened with this group. They all had very important roles, but no one was making them feel significant. and they had no idea in how the role that they were performing was making a difference to a customer in the store or to increasing shareholder value or other of the key metrics of the company. So I think that's a good way for people to see this is there's a big difference between knowing you matter and feeling you matter.

22:23And I think that's something that leaders need to do a better job is making people feel both. One, that they feel significant and then helping them understand why they feel significant.

22:36Heather Monahan:Can you walk us through some of the changes that you implemented to turn that around? Yeah. So one of the most important ones is something that I call line of sight. So I went around and first I tried to interview, well, I went and interviewed all of the customers of our organization. And then I talked to all my peers to get from their perspective, why was this organization performing so low? But then the important other step I took is I showed up and I started talking to people in break rooms, in the command centers, in the data centers, and I would get up at two o 'clock in the morning because some of the shifts were 24 by seven and they didn't work a day shift.

23:25So I one signaled to all of them that they mattered to me and that I was willing myself to put in the effort to meet them. The second thing is, is I started to learn about them. Like what were their passions? Did they want to stay in this role? Did they want something more? What was happening outside of them? Did they have a member who might have been sick in their family? Did they want to go on to further their education? Did they have kids and what were their kids interested in? So I made them see that I was concerned about them bigger than just the role that they were doing. But then I also tried to understand what were the barriers that they were feeling.

24:06And what I realized was that they were part of an environment where no one had given them the ability to have a voice. So it was really top down, like I was used to it from the military, but they weren't allowed to influence from the bottom up. And so when I started to go to a manager in the command center and it started out with them, what should I do, John. And I started to say, I can't be with you at three o 'clock in the morning every single day. You've got to analyze the situation and what I want from you as a leader is start telling me what changes based on where this organization needs to go.

Read the full transcript

24:47Do you think we need to start making? And it kind of gets into that Ted Lasso. When Ted is initially talking to the kit person, you need to start taking some of the ideas from the lowest people in the organization and implementing them so that they see that you're going to take their ideas and put them into practice. Because once you start doing that, they believe in you more. And then as often as I possibly could, I got in front of them and I talked to them about the difference that they were making, the changes that we were doing, the impact that they were making. And I started telling them stories.

25:25Like the fact that you were able to catch this issue on lowes.com enabled us to fulfill orders for a thousand people who would not have been able to receive that order had it not been for you. And I talked about their grandmother visiting the store and family members and this and that. And I related it so that they could see the actual impact that they were making. And that was the start of it. And then that allowed me to implement a lot of the strategic initiatives that we wanted to because they believed in me. And then from there, 18 months later to 20 months later, we went from the lowest on the engagement survey to the second highest in the entire company.

26:10Heather Monahan:How long did it take you to build that trust with them? Man, the thing is, is that the trust seems like it happens so slowly, but it really happened much quicker than I even expected. That initial getting the signal back took about six months. The first weeks were really hard because they kind of look at you and think you're just the next person that the company is bringing in. But when you start sending the signals back to people that they matter, that they're valued, and that they could say something to you, even very critical. I had an open door policy and it was a true open door policy. I would let people come in and tell me if I screwed up or give me advice if I said something that they didn't agree with.

26:57And when they saw that not only would I listen, but I would get in front of hundreds of people and tell them that, you know, Giles came into my office the other day and told me this fact about what I'm doing. and he was completely right. And so I'm not going to do that anymore. It showed them that I wasn't this person on their high horse. I was actually human like they were. And it really got them to believe in me. And then they also saw me, and this is something I learned from one of my favorite military leaders, that I would defend them, even if sometimes they were wrong. It didn't matter. If I were talking to my boss, one of my peers, and I had their backs and I would defend them to the end of the day.

27:44That might meant I would close the door on them and say, what the hell were you thinking? Don't ever do this again. But out in public, they knew I had their back. And so it made them have the confidence that even if they screwed up, that someone believed in them and would defend them.

28:04Heather Monahan:I love that. And that's such a sign of a great leader. Okay. So you brought up something interesting for that I want to address. I actually currently I'm coaching a COO of a six billion dollar organization, thousands of employees. And like you, he prides himself on having an open door. However, John, one of the things that we've been talking a lot about working on is he's so accessible, his calendar gets away from him and he's not able to manage things that are really important, bigger objectives, huge things that need to be handled. How can you find a balance of having that open door because you want people to know you're there to listen, but still being able to deliver on the work that you have?

28:44Well, there are two things that have really guided me for years. One of them is Stephen Covey's principle of keeping the main thing, the main thing. And to me, the main thing in my life is God. So ultimately, that is the main thing. But when it comes to a work environment, I use it in conjunction with the Eisenhower quadrant. So I am very much Eisenhower quadrant for people who aren't familiar with it is he had two accesses, important versus urgent, and then you have to prioritize against them. So is what's happening to you both important and urgent? If it's not, it goes into a lower quadrant.

29:29So what I set my calendar up to do is I put it in blocks where I needed to keep the main thing, the main thing. And I put those blocks first thing in my day. And I put blocks for time that people could do office hours with me later in the day, where my energy was a little bit lower, where I had gotten the most important things I needed to get done during the day. So I freed up my schedule to allow that to happen. But it also, I would change it if I would get some kind of free word on why the person was coming to talk to me, which often before someone shows up, you get it anonymously or someone will tell you, hey, I think Jim's going to or Heather's going to come and talk to you.

30:15So that also gives you an inkling of what they're going to talk about and its importance. But if you don't set that up, you do put yourself in a situation where you're going to have a lot of people talking to you about things that, while they may be important, aren't necessarily the most important thing that you need to be focused on and they're not the most urgent thing that you need to be focused on. So that's what I used as a way to manage my time throughout my career.

30:43Heather Monahan:I love that strategy and I was not familiar with it. So thank you for explaining it. I'd love learning something new. Okay, so I want to get into your new book, The Mattering Effect. And for someone who's had such a disciplined career, military background, massive businesses in corporate America, it seems almost a little off brand to be writing The Mattering Effect. Why did you go this route instead of doing, I don't know, a next how to improve company culture or drive bottom line results? What was that change for you to focus so much on mattering? Heather, I know you're a spiritual person. And as you can tell, I am too.

31:23Many of our friends, familiar friends are as well. Well, I grew up Catholic, and when I was in my early to mid-30s, I took this course at a Methodist church called Discipleship One, and it is one of the most challenging courses I've ever taken. It's 36 weeks long. We met with our pastor twice a week for three to four hours in the evening, and it was brutal, and we went through the entire Bible in 36 weeks in detail. Well, during that time, I started to get this mission that the subliminal message at first, and then it got louder, that the path that I was on doing all the wonderful things I was in corporate America was not the path that I was destined to do in God's eye.

32:10And the words I was given is that you were supposed to help the lonely, broken, disengaged, battered, helpless, hopeless of the world. And I have to tell you, Heather, I had no idea what to do with this. At the time, I'm leading application development, and you asked what a CDO is, chief data officer. They now call it the chief data and AI officer. So I'm doing those types of things. I have no idea what I'm supposed to do to help someone who's lonely or helpless or hopeless. But it started to get me to ask questions. And the question I came up with was, all these things seem to be so far removed from one each other.

32:52What does loneliness and being burned out and employee disengagement have to do with one another? And so I started asking the harder question, you know, what is sitting underneath all of this? And I recently was having a conversation with social scientist Arthur Brooks, if your audience is familiar with him. And he told me that the happiest people feel needed, not merely successful, meaning achievement can satisfy ambition while doing remarkably little to satisfy our own need for significance. And I started to wonder, like, I'm big on this whole idea that's a John Gordon thing, that you have to find the one word problem that you're called to solve.

33:38And so I'm like, there has to be a one word problem that's driving all these different things. And I discovered that it's unmattering. And I've added systemic unmattering. But what I discovered is that all of these things that are these epidemics that are plaguing so many of us are rooted, they're really symptoms of something larger, and that's this unmattering. And what I found is that so many of us are living in what I call the mattering gap, which is the distance between what you're giving to the world and the degree to which you feel valued. And when you live inside that gap too long, you start paying the mattering tax, meaning you're trying to close that gap.

34:29But what you feel instead is anxiety, exhaustion, overwork, self-editing, loneliness, because you're not connecting in the way that you feel like you should, that come from constantly trying to prove you deserve, you matter. And so all of that connects to something larger, which is what I call the mattering market. We've created environments, whether that's our family environment, our school environments, our work environments, the communities that we're in, even consumerism, that are very good at asking people to add value while giving them very little evidence that they themselves are valued.

35:11And that, to me, was the foundation of doing all the work that I'm doing because it plays a direct role in creating a culture where people feel like they matter at work, at joining a community where they feel like they belong, etc. So the gap is what you feel. The tax is what you spend your time trying to compensate for it.

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36:23Heather Monahan:If I had needed this, it's what I do. For the first time ever, you can try NetSuite Next for free. If your revenue is at least in the seven figures, go to netsuite.ai slash Monaghan. Built for every industry, ready for every boardroom. netsuite.ai slash Monaghan. Can I be honest with you? For way too long, I thought feeling off was just part of being a woman. That 3 p.m. crash, the brain fog, mood swings that no one can explain. I got so sick of accepting it, and that's what sent me down a rabbit hole that landed me on Primal Queen. Beef organs were not where I expected to end up. Primal Queen built a formula specifically for women, not just organ nutrition, but female organs too, like your uterus and ovaries packed into two capsules a day.

37:10Heather Monahan:No taste and no prep, just that real shift to back to who you are, high energy, locked in focus and a great mood. It's grass fed, pasteurized, no hormones, no antibiotics third party tested and over 25 ,000 women have given it a 4.6 star rating. For a limited time, my listeners get a free month of Primal Queen plus four free gifts at primalqueen.com slash confidence. That's primalqueen.com slash confidence. When you check out, tell them Creating Confidence sent you. Between board meetings, executive coaching calls and meetings with my upcoming keynote clients, I'm in back-to-back meetings all day, nodding along, staying present, while part of my brain is scrambling, trying to remember what was just said and what's next.

38:00Heather Monahan:Meetings are a mess. Granola fixes that. Granola is an AI-powered notepad built for how people actually meet. You take rough notes like normal in the background. Granola transcribes everything, then turns it into a clean, structured note that the moment the meeting ends, it runs through your device's audio, so it plugs right into whatever video tool you're already using. No setup. No bot on your call. Just your normal meeting with superpowers. I used to spend the 10 minutes after every call rewriting my notes so that they made sense to me and I wouldn't forget. Granola just does that for me now.

38:34Heather Monahan:If meetings are eating up your day, Granola is a no-brainer. You can try it totally free. Just head to granola.ai slash confidence. that's granola.ai slash confidence to get your time back try it for free at granola.ai slash confidence i ask you to try to find your passion john while you're explaining that what pops into my head is this when i was back in corporate america chief revenue officer and on the outside it looked like this girl's killing it you know she's making a lot of money she's getting all these accolades. But I remember I, as a single mother and I had a little boy, I would volunteer for a charity at nights and on the weekends because I didn't feel like, I didn't feel like I was getting that, that sense of significance that you're talking about right now.

39:23Heather Monahan:I was making rich people richer with our shareholders and that was great. And I was proud of the job I did, but I wanted to have more of a purpose somehow. Then cut to now as my son just left to go to college, now I'm having the same kind of reinvention moment again, where do I really matter? And am I fulfilling a purpose? Because one of the things that I focused on so much, so, you know, has gone to a different phase. What are some of the advice and or what the frameworks from the book that you work with people going through these moments where they are disconnected or not feeling like they matter?

40:04Yeah. So the first thing is, is I, I spend a short period of time in the whole book on outlining the problem because I think more people, I think a lot of, a lot of people now are kind of starting to understand what the problem is. What I haven't seen anyone really do is give the solution to it. So the first three chapters really outline, how did we get here? The rest of the book goes into something that I call the Matter Framework. And the Matter Framework consists of six conditions. And I spent really a decade studying this. So I've talked to everyone from the Dalai Lama to Jon Kabat-Zinn to Nobel Prize winners to professional athletes.

40:48I tried to get a full circumference of what was happening to come up with this answer. And what I found was that there are these six conditions that happen to match the word matter, that when they're there, we feel valued and we receive value. And when they're not there, we lose it. So M stands for meaning. A is autonomy. T is time. The other T is trust. E is energy and R is reciprocity. So let me just go through this and how they build on each other. Meaning is, is my life really connected to something that matters to me? Autonomy, and this really plays an important role, especially with the advent of AI.

41:39Do I feel like I have authorship over my life, or do I feel conditional in it where other people are driving my life? Trust really gets into the work of Amy Edmondson in psychological safety. can I myself be honest and unfinished? Can I live my life as I actually am? Or do I feel like I have to pretend in the rooms that I'm showing up in? Time really gets into do I have enough unhurried space kind of gets back to that importance urgent matrix to actually experience my life and the relationships that matter to me. Energy gets into this concept of return on energy is my life replenishing me or only extracting from me?

42:26And then reciprocity, I like to get people to think of a metaphor of a seesaw. Does care flow both ways on that seesaw, or is it rising in one direction and the other is not receiving it? So I introduced the matter framework, and then I then go into how do you build this back first using yourself as the compass, because I think mattering is really the foundation, our human operating system. And then once you do it for yourself personally, then how do you build it back into your family situations? How do you build it back into your intimate relationships or your relationships with friends, into your work environments and into your community?

43:11Heather Monahan:Are there elements of the framework that you see universally across these thousands of interviews that you've done in all of this research? Is there one thing that matters more than the other? or is it a function of how they work together? It's really a function of how they work together, but there is an important point. Like if you don't have meaning, if you don't understand what matters most, then it's gonna be very difficult to have autonomy over figuring out how to move that if you don't have meaning in your life. So there is an element to them being united, but there are certain components of this that you just have to have or the rest of it's going to topple down.

43:57Heather Monahan:Don't you think that so many people, I mean, I guess I'll probably even put my younger self in this base camp. I would have never even picked my head up long enough to think about finding meaning. I was just trying to find my next paycheck, get through that next day, find a way to get back in a routine that made sense and find some happiness. Yes. So often people are in, when you're in the rut, when you're in it, it's hard to pick your head up and say, I need to be smart about this and take a look at bigger things. Yeah, I talked earlier about the questions that I ask myself, and I think there are some important ones that your audience needs to ask.

44:34Like in the book, I define something that I call the mattering needs pyramid, and it has four different levels, but they all revolve around different questions that I think are fundamental to any of us. The first question, which really gets to the meaning element is, who am I? The second question is, where do I fit? What do I want now? And how do I want to feel that come back to me? And then what happens when my old identity no longer fits based on where my life is? And so what I'm really trying to help people understand is why achievement doesn't answer those questions and why we need to come back to ourself and that human operating system to really understand that internal belief that you're not going to matter to someone else and feel it come back to you if you don't feel like you matter to yourself.

45:29And that's where this starts and ends is in personal mattering. There can be no relational mattering and no emotional mattering until personal mattering is felt. And I think for so many of us, myself included, that's where it started for me. Because when God gave me that mission, the hardest thing that I had to come to the realization was that I was one of the very people that he was asking to serve. I myself was broken. I myself had become burned out. At one point, I was so numb that it took my son, who was probably eight or nine years old at the time, to say to me, Dad, why do you never laugh anymore?

46:16To really come to the realization, the wake-up call, that at the time I was at Dell and I would come off these 100-hour weeks, half of which was spent overseas dealing with issues. and I'd walk into that conference room. And as I told you, when you and I were, when I was interviewing you, I had this president who just made my life miserable. So I was doing all this work and I felt half the time, like what mattered more, the chair that I'm sitting in or me? And then to have my son, who I cared the most for, told me, dad, you're not even showing up in the house. Like, where are you? I think that is happening to so many people.

47:01And it was a huge wake-up call for me. So it really showed me that this is something that is huge, that is plaguing, I think, hundreds of millions of people and has become one of the largest epidemics that is plaguing humanity, regardless of where you may be sitting today, listening to this.

47:20Heather Monahan:So for people listening right now, who did you write the book for? Because I'm seeing it right now as so many versions of myself along my own life, different versions of myself, different challenges, different moments of burnout, whether it could be you're going through divorce and questioning things, whether you're in a job that isn't bringing you joy, whether you're not creating time for things that truly matter to you, relationship with God, your children, your health, yourself. Who did you really write this book for? I'm glad you asked that. One of these is the person who feels like success is the thing that is finally going to bring him fulfillment, because I can guarantee you it never will.

48:02And one of these is the burned out people. This could be the doctor who keeps giving and giving and giving and never gets anything in return. But this is also for the spouse who gives to their children, gives to the family, gives to the husband, asks for very little in return, but is not getting that reciprocity back to them. It's also for the older generation who, I write an example where a person is coming up to a person that I interviewed in a crosswalk, and she's in her late 70s, and she feels like an object that people barely see because of where she is in her life state. And so she feels very lonely because they don't see the previous 70 years in the life.

48:55All they're seeing is this obstacle that needs to be avoided, not the person who they were. And it's for the youngsters today who are spending so much time with these filters and other things that social media is telling them that they have to use because they're not enough. And they feel like they have to be perfect. And they're swimming around like ducks. so rampant with so much anxiety underneath the water, feeling that they have to be a different person to survive in the world today. So it's for all of those people. And that's why I tell people to their blue in the face. This impacts so many people in so many different roles.

49:34It's not just for the high achievers.

49:36Heather Monahan:John, I'm so grateful you wrote this book. Did all of the due diligence and research that you did to bring this forward was such an incredible framework. How do people find the book and where can they get it? It is available everywhere for pre-order. The most simple place to go is matteringeffect.com or you can go to my podcast website, Passion Struck, and right at the top of the header, it has places that you can pre-order. John, thank you so much for writing this book. Guys, get this book. As he just described, this book is for everybody, no matter where you are in your life. You matter. Get the mattering Effect.

50:15Heather Monahan:John has spent years creating this for you and let it change your life because you matter. And John, you matter to us so much. Thank you so much for being here today. Heather, it was one of the biggest honors I've had in a long time coming on your show. So thank you so much for having me. Well, that means the world to me. Get the Mattering Effect by John Miles and we will link it in the show notes for you. You can get a pre-order copy right now, one week before it comes out, October 6th. Head over, get your copy. You matter. Until next week, keep creating your confidence. You know I will be. I'm on this journey with me.

50:51Heather Monahan:I'm going to make a little over again. I decided to change that dynamic. I couldn't be more excited for what you're going to hear. Start learning and growing. Inevitably, something will happen. No one succeeds alone. You don't stop and look around once in a Well, you could miss it. I'm on this journey with me.

From the publisher

Do you ever feel like you’re achieving a lot but still wondering if you truly matter? In this episode, I sit down with John Miles, founder and CEO of Passion Struck, to talk about why mattering is essential to confidence, fulfillment, relationships, and meaningful growth. John shares the Mattering Effect framework, including the 6 conditions that help you feel valued and add value, and how recognizing the “mattering gap” can help you understand what may be missing in your life. Get ready to discover how feeling valued and knowing that what you bring makes a difference can transform the way you live, lead, and connect.

In This Episode, You Will Learn:

Why feeling VALUED and knowing you add value can strengthen your confidence.

The difference between BELONGING and truly MATTERING.

How John rebuilt his CONFIDENCE after a childhood brain injury.

The 6 conditions of the MATTER FRAMEWORK to feel valued and add value.

What the MATTERING GAP reveals about feeling disconnected, exhausted, or unseen.

How leaders can build TRUST by listening, giving people a voice, and showing them their impact.

Why achievement alone may not create the FULFILLMENT you’re looking for.

How the MATTERING TAX can show up through anxiety, overwork, exhaustion, and loneliness.

Why PERSONAL MATTERING is the foundation for stronger relationships and a more meaningful life.

How to create more meaning by understanding what you need to feel VALUED and make a difference.

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Resources + Links

Pre-Order The Mattering Effect by John Miles: https://matteringeffect.com/

Learn More About John Miles: johnrmiles.com

Call my digital clone at 201-897-2553! 

Visit heathermonahan.com

Sign up for my mailing list: heathermonahan.com/mailing-list/ 

Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com 

If you haven't yet, get my first book Confidence Creator

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