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Daily Tech News Show

9 Jul 2025 · 30m · 14 chapters

Episode artwork

Samsung Foldable News is Thin - DTNSB 5056

In short

Daily Tech News Show episode covering Samsung Galaxy Unpacked (Fold 7, Flip 7, Watch 8), plus broader tech briefs and a debate on whether AI will disrupt the ad industry.

Guests

Ron Richards (Android Faithful) reports from Samsung Galaxy Unpacked in New York; Andy Beach discusses AI’s impact on advertising (writes Engines of Change); Paul shares a gaming anecdote.

Key claims

  • Galaxy Z Fold 7 is “thin” but camera upgrades are minimal and there’s no S Pen support.
  • Samsung leans heavily on Google Gemini: Gemini features arrive on Fold/Flip front screens, Circle to Search gains an AI mode, and Gemini ships on Galaxy Watch 8 out of the box.
  • Galaxy Z Flip 7 adds a larger 4.1-inch full cover display and hinge strengthening; Flip 7 FE is cheaper but still near $900.
  • Watch 8 emphasizes fitness/sleep tracking, including Gemini-driven lifestyle reminders.
  • WPP’s AI push didn’t sustain billable-hour value; AI ad tools may bypass agencies for some budgets.

Notable examples

  • Circle a Genshin Impact character to get AI mode help and videos.
  • Hugging Face Reachy Mini robot preorders; Apple COO Jeff Williams retirement; FTC cancelation rule vacated; Call of Duty WWII pulled due to remote code execution reports.

Written by AI. May contain mistakes.

Chapters

1:40

Samsung Galaxy Unpacked Overview

Ron Richards discusses his first experience at the Samsung Galaxy Unpacked event.

“AI is great at saving time, but only if it actually fits into your workflow.”
3:05

Samsung Galaxy Unpacked Overview

Ron Richards discusses his first experience at the Samsung Galaxy Unpacked event.

“Let's start with what you need to know with the big story.”
4:00

Galaxy Z Fold 7 Features

Insights on the Galaxy Z Fold 7's specs, including its display and camera.

“Well, appreciate you downing the Samsung-wich and getting over here.”
5:08

Google Features at Samsung Event

Discussion on new Google features being integrated into Samsung devices.

“But obviously everyone is complaining about the lack of the S Pen is that that leak happened prior to the event.”
7:34

Samsung Galaxy Z Flip 7 Details

Exploring the enhancements and new features of the Galaxy Z Flip 7.

“So basically the big thing on the Flip 7 is that now Gemini works on the front screen of the Flip.”
9:59

Health Tracking with Galaxy Watch 8

Overview of the new health and fitness features in the Galaxy Watch 8.

“Normally, the FE devices are meant to be the more affordable devices, but at almost$1 ,000, it's like, really?”
11:43

Event Wrap-Up and Expectations

Recap of the Galaxy Unpacked event and what was notably missing.

“But I thought the Google product videos were bad at I.O., but these Samsung ones, they must use the same production company.”
14:03

Samsung Foldable Presentation Insights

Discussion on the Samsung foldable devices and their features post-announcement.

“numbers and and to be expected um which again i do have a lot of respect for because the they let the devices and honestly the partnership with google uh and and and the inclusion of gemini speak for itself.”
14:46

Samsung Foldable Presentation Insights

Discussion on the Samsung foldable devices and their features post-announcement.

“And by the way, I said right at the top of our conversation that the Z Fold starts at$2 ,200.”
15:05

User Impressions of Samsung Announcements

Jen shares her thoughts on the Samsung foldable announcements and their design.

“Well, many thanks to Ron for the heroic efforts to bring us all of that excellent information.”
Show all 14 chapters
16:11

User Impressions of Samsung Announcements

Jen shares her thoughts on the Samsung foldable announcements and their design.

“DTNS is made possible by you, the listener.”
20:10

Tech News Briefs

A roundup of brief tech news stories including new products and corporate changes.

“Hugging Face is accepting pre-orders for its Reachy Mini desktop robots.”
22:26

WPP's CEO Departure and AI in Advertising

Discussion about WPP's CEO stepping down and the impact of AI on the advertising industry.

“But for now, the plan is to report to Cook.”
28:00

AI Spending Cuts in Advertising

Explore the impact of AI spending cuts on advertising agencies and their strategies.

“So if I'm understanding this, Mark Reed, the CEO, fell on his sword for getting over his skis, if I could mix metaphors there.”
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Transcript

Automatic transcript. May contain errors.

0:00This episode is brought to you by Capital One. Capital One's tech team isn't just talking about multi-agentic AI. They already deployed one. It's called Chat Concierge and it's simplifying car shopping. Using self-reflection and layered reasoning with live API checks, it doesn't just help buyers find a car they love. It helps schedule a test drive, get pre-approved for financing, and estimate trade-in value. Advanced, intuitive, and deployed. That's how they stack. That's technology at Capital One. This message is brought to you by today's sponsor, Walden University. Set a course for change. Now is the time to make a real change in your life, career, and community.

0:39At Walden University, we give you the support and flexibility to get the W. Walden's online programs are designed for working professionals like you. You'll gain hands-on skills to take on real-world challenges and succeed. Your future is waiting, and Walden is here to help you achieve it. Take the first step to make your impact. Visit waldenu.edu. Walden University. Set a course for change. Certified to operate by Shev. Thank you for calling the Bombas Comfort Line. Bombas make socks, slippers, tees, and underwear made with the highest quality materials. Press 1 for comfort, 2 for style, 3 for donation.

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1:37Jenn Cutter: This episode is sponsored by HeyGen. AI is great at saving time, but only if it actually fits into your workflow. That's what makes HeyGen so compelling. Instead of spending hours setting up lights, cameras, and retakes, you can turn a script, photo, or presentation into a polished video of you in minutes. No production crew required. Whether you're a creator, consultant, attorney, financial advisor, or real estate agent, HeyGen helps you create consistent, professional video content without making content creation your full-time job. It's rated the number one AI video platform for small business on G2, features some of the industry's most realistic AI avatars, is trusted by more than 30 million people and 85 % of the Fortune 100, and supports over 175 languages, so you can communicate with audiences around the world.

2:23Jenn Cutter: Here's the wild part. Record yourself for just 15 seconds, and HeyGen builds an AI avatar that makes professional videos for you on demand, so you can post everywhere your audience is, as yourself, without filming every time. Your first three videos are free at heygen.com slash pod. That's H-E-Y-G-E-N dot com slash P-O-D. Oh, this right here is the Daily Tech News for Wednesday, July 9th, 2025. We tell you what you need to know, follow up on context, and help each other understand.

2:54Andy Beach: Today, Andy Beach tells us if AI will kill the ad industry. And Ron Richards reports on the hot news from the Samsung Galaxy Unpacked in New York.

3:03Jenn Cutter: Literally. I'm Tom Merritt.

3:05Andy Beach: I'm Jen Cutter.

3:06Jenn Cutter: Let's start with what you need to know with the big story. Android Faithful's Ron Richards was at the Samsung Galaxy Unpacked announcement today. And thanks for joining us, Ron, to give us the lowdown right after it happened, running through the New York heat. I appreciate that. Literally, not only running through the New York Heat, but running through the Brooklyn Navy Yard. For those of you who are local New Yorkers know what that's like. I was dodging forklifts and things like that as I ran from one pier to the other. Now I'm imagining you parkouring and a forklift carries you partway. Exactly.

3:36And it was funny because this was my first Galaxy Unpacked, so I'm super thankful for Samsung for inviting me. I can check that off the bingo card now. I've attended one in person. But the timing of it all was like, all right, well, if the show, if the presentation runs longer, am I going to be able to talk to Tom and all this sort of stuff? But I was able to get out of it, eat the Samsung-provided lunch, and get over here to a room to talk to you. Because I did not want to be recording from the outside of the Samsung event in the blazing heat. Absolutely.

4:07Jenn Cutter: Well, appreciate you downing the Samsung-wich and getting over here. So let's start with the Galaxy Z Fold 7. starts at$2 ,200. We got the bigger display, the 8-inch and the 6.5-inch. Nice cameras, it seems like. And it's thin, like we thought. And sadly, no S Pen support. What else hit you about that? Yeah, I mean, those are the real big headlines. The cameras are nice, but not an upgrade from previous versions, right? There are no advancement in the cameras. We're kind of staying put on the camera side. But that comes with the balance, the counterbalance of the fact that this phone is thin. It is as thin as it can get.

4:47I mean, it's pretty much on par with the other Asian thin phones that we're seeing, you know, the Honor Magic V5 and the Oppo Find N5. When it is folded, it is like as thick as my Pixel, right? So like whatever they did, whatever thinness magic they did with the edge, they applied to the fold and you can really see it. It really stands out. Really impressive. But obviously everyone is complaining about the lack of the S Pen is that that leak happened prior to the event. There was no mention of S Pen. There was no there was no allusion to the lack of the S Pen in the presentation. And honestly, you got to you got to really you got to expect that Samsung has their reasons, which are probably tied to either usage research or sales or something to justify the lack of the S Pen.

5:32And you're going to have a very vocal minority complaining about it.

5:35Jenn Cutter: Yeah. But it gets thinner. Maybe that's part of it, too. You know, it's down close to the magic v5 and and they and around i think even thinner than the oppo find yeah uh so so yes that's good we also got the announcement about uh some new google features from gemini coming in tell us about those yeah so rick osterlo from google as well as there's a whole cadre of google googlers that were in the audience as i was walking in i saw a bunch of familiar faces and luckily they recognized me and waved which is which is always nice to recognize yeah but um google did show up and uh you know it's funny because the google samsung partnership is this It's like symbiotic, not frenemies, but like partners, and they're doing stuff.

6:14And so Google made it very clear that they were bringing these features to Samsung. But in Google's press materials, they're also bringing it to all of Android and to the whole kind of thing. So what we've got is they're enhancing circle to search to now include AI mode. AI mode is the new hotness for Google in search. So now you can circle something on a screen and pull up directly to AI mode and have a conversation with Google search about it. But they've also added a feature which is really cool circle search within gaming. So you can actually circle a character in Genshin Impact and then pull up AI mode to tell you what the character is and pull up videos, how to kill it and all this sort of stuff, this real kind of integration between it.

6:55I actually talked to the product manager at Google about this because I was curious about the latency of it. It all happens off device, and that is something that they are very cognizant of because AI can be taxing. Gaming can be taxing. How quickly can that go about? But then the other big announcement is the fact that Gemini is coming to Wear OS, and actually Gemini is going to be shipping on the Galaxy Watch 8 as the first watch out of the box with Gemini on the watch. So Google was present at the event and brought some goods.

7:26Jenn Cutter: They also mentioned some Gemini Live support for foldables as well, but I didn't quite get what that means for foldables. Well, yeah. So basically the big thing on the Flip 7 is that now Gemini works on the front screen of the Flip.

7:45Andy Beach: Got it. So it basically just makes it easier to access Gemini on the go to go to Gemini Live and just ask it a quick question or do something with it. It's interesting because they opened the Galaxy Unpacked presentation out of the gate talking about how important AI is and how AI is a tool and it should make things easier. And if you remember a couple of years ago, Samsung was trying to navigate their own world of AI. And they still are doing that to a certain degree, but they really have subscribed to partnering with Google and integrating Gemini as much as they can into these devices. And that was like really super apparent in this presentation.

8:19It was Gemini left and right in almost every demo.

8:21Jenn Cutter: Yeah. Hint, hint, Apple. Speaking of the Z Flip 7, let's talk about that's the smaller clamshell one, starts at$1 ,100 and gets that bigger 4.1-inch cover display. Also still kind of thin, and they say they strengthen the hinge. What else should we know? Yeah, I mean, the big thing for that is the cover display. I mean, we just over at Android Faithful were reviewing the Moto Razr 2025 line, and the big differentiator between the Samsung and the Moto Razr up to this point was the Moto had the big cover screen. It used the full front section, and now Samsung has caught up to that basically and actually surpassed them with the 4.1-inch full cover screen.

8:58The bezel is super thin. The whole front of this device is screen, and it works. It's really nice. And they've also done some – not only did they just make the screen bigger and make the bezel smaller, but they've done also interesting touches with the software so that if you choose a photo to be your front screen wallpaper, paper uh they actually have coded the the the clock uh to detect the subject of the photo and have the time wrap around the subject so it really looks customized and personalized to truly be your phone it's not just the uh you know the the clock being slapped in the upper left hand corner to the left of the photo it will wrap around the image which is kind of neat so a little touch

9:38Jenn Cutter: why do they launch these right around my wife's birthday i think they know i think they know yeah Well, maybe I can get her to agree to the smaller, cheaper one without the big screen, the Z Flip 7 FE for fan edition. This one, smaller screen, smaller battery, no telephoto, but it's nice. But it's smaller screen, smaller battery, not that cheaper. Not that much, no. I mean, it's a$900 phone. Normally, the FE devices are meant to be the more affordable devices, but at almost$1 ,000, it's like, really? What are we doing here? The FE kind of inherits the old flip front screen where there's a cutout for the camera spots, which I never thought was a good look.

10:21And that's one of the things I think was a big knock against the flips. The FE was fine. I don't know. I don't know who this is for. I don't know who the FE is for. I understand if you're being cost conscience and the gap between$1 ,100 and$900 might be too much for a lot of people to jump. But if you're going close to$1 ,000, just make the jump and go to the full flip. That's my opinion.

10:42Jenn Cutter: We alluded to the Galaxy Watch 8. They announced the new smaller one that we expected, 40 millimeters, along with 44 millimeters. Starts at$349. The 8 Classic still around at 46 millimeters. And anything else that struck you about the new watches? Yeah, so they really, really pushed the fitness aspect of it. They announced they acquired a company called Zelt. or it's like health with an X. And they really, they had a whole film package around running and they brought out the world record holder for the half marathon to talk about how important it is to sleep before you go running. But they really pushed the health tracking elements of it and really pushed how, you know, what they're doing with the health and tracking your stuff plus Gemini and the Gemini inclusion in there can help you live a better lifestyle and remind you to, you know, not drink so much caffeine after 4 o 'clock and to go to bed at 10.30 and to do all the, you know, kind of live a better lifestyle.

11:40Jenn Cutter: You'll be so much more energetic in that elevator on your way up to work. Yeah, yeah, exactly. Yeah, geez. But I thought the Google product videos were bad at I.O., but these Samsung ones, they must use the same production company. But yeah, the watch stuff was really, really pushing the health stuff. And then on the, I think it was the ultra version, they have the new blue watch band, the chunky kind of rubbery watch band that they were all happy. Blue, the theme of this whole thing was this blue color that was pervasive throughout all the stuff. And also it's worth noting, going back to the Fold and the Flip, they do have a online exclusive color of mint green that I know Wynne Todao from Android Faithful and DTNS, she already ordered that.

12:26Everyone's going crazy for this mint colored phone. But yeah, so the colorways are pretty cool, but the blue was the pervasive one that seemed to be the theme of the whole event so i don't think this is related

12:35Jenn Cutter: but blue was the color of the party that just won the presidential election in south korea recently so i don't know maybe it would have been red if the other people who knows who knows uh so z-fold z flip sevens uh first with android 16 at ship watch 8 series first with wear os6 is the only other note that i had here anything else to add before we wrap this yeah not really i mean i think if anything it was just what didn't happen um we didn't get any um uh trifold phone there was a lot of rumors like you know edge style like teaser at the end nothing there was no one more thing there was no teaser it just they just came out they the the head guy dj co came out and wrapped it up and said thank you and that was it and and everyone was like waiting for it and then they even like after he said thank you they showed the fold and then they they showed some more dramatic videos and everyone kind of gasped and we were waiting nothing um and then uh so no uh no trifle no experimental no one more thing um no celebrities there were a couple of special guests but nobody that really kind of shook the shook the room um and then also didn't reunite no yeah there was no dramatic moment um they really played it safe and straight and by the numbers which i respect to a certain degree um there was no melodramatics there was no broadway style we'll never forget samsung the last when you were in new york and you were in radio city musical and you put on the uh the uh stage show uh we did love that but um uh yeah they just this was very straight and by the numbers and and to be expected um which again i do have a lot of respect for because the they let the devices and honestly the partnership with google uh and and and the inclusion of gemini speak for itself.

14:17And the clocking in at well over an hour for the presentation, they really had a lot to talk about.

14:22Jenn Cutter: Yeah. Well, there's always little bits and pieces that trickle out after the announcement. So it's always good to get a little perspective later on. Check Android Faithful for that coming up. Ron Richards, thank you so, so much for taking the time to do this, man. My pleasure. Anytime. Yeah, tune in next Tuesday. We'll have the full postmortem and we'll be posting some stuff through the week on our socials and on the website. So go to enteringfaithful.com for everything. Thank you, Ron. And by the way, I said right at the top of our conversation that the Z Fold starts at$2 ,200. Starts at$2 ,000.

14:54Jenn Cutter: Still expensive, but not as expensive as I may have applied there. These are all available to order now, shipping July 25th. Jen, what do you think of the Samsung announcements?

15:05Andy Beach: Well, many thanks to Ron for the heroic efforts to bring us all of that excellent information. Always appreciated. and I'm sure that everyone else does too. Samsung is working hard to reduce my mental resistance to foldables. Really? Now that there's like more you can do from the fold screen, because before my brain was like, oh, well, it's a clock. I don't really care. But now that there are more things you can actually do from it, that reduces my resistance. And I'm not going to lie, the colors are gorgeous.

15:38Jenn Cutter: Yeah, you like the colors. I do like the colors.

15:41Andy Beach: I'm someone who has a giant case on all of my phones because, again, I just toss it around a bunch in my hockey bag. But these are pretty enough. It's like, oh, I wonder if there's clear protections for it. They're so nice. They're good to show off.

15:55Jenn Cutter: Yeah, and they do. They definitely have those. Go check out Case-tify or somebody. You can find all kinds of cool stuff that goes with your Samsung phone. Well, again, thanks to Ron. And like I said, keep an eye on AndroidFaithful.com for continuing analysis of that and everything else Android.

16:11Andy Beach: DTNS is made possible by you, the listener. Thanks to Matt Zeglin, Jeff Wilkes, Pelle Glendale, and a whole bunch of new patrons today. We have Collins, Sasindu, Huey, ScalaCode, and Ian. Welcome, everybody. Welcome, everybody. Episode prep gets messy when research, Slack threads, and script trackers are all in different places. That's where ChatGPT work comes in. Give it the goal and connect to the tools where work happens, like apps and files, and it can help pull the pieces into a draft you can review without you having to re-explain the project at every step. For example, ChatGPT work can gather team feedback from Slack and use it to suggest updates to a project brief in Google Docs.

16:59You stay in control reviewing the draft and deciding what moves forward. Put ChatGPT to work on your most ambitious ideas and projects. Get started at chatgpt.com by selecting work mode. Available on Plus and Pro plans. This episode is brought to you by Capital One. Capital One's tech team isn't just talking about multi-agentic AI. They already deployed one. It's called Chat Concierge and it's simplifying car shopping. Using self-reflection and layered reasoning with live API checks, it doesn't just help buyers find a car they love. It helps schedule a test drive, get pre-approved for financing, and estimate trade-in value.

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20:09Jenn Cutter: There's more we need to know today. Let's get to the briefs.

20:12Andy Beach: Hugging Face is accepting pre-orders for its Reachy Mini desktop robots. The company showed these off in May, along with a humanoid robot that is not yet available. Reachy Mini is an open-source hardware kit you build yourself. It ends up as a stuffed animal-sized robot with screens for eyes and two antennas. It uses the Hugging Face hub machine learning platform and is programmable in Python. You can order the Ricci Mini wireless version with a Raspberry Pi 5 inside for$449 or the Ricci Mini Lite for$299, which will need to be connected to a computer. Shipping begins next month.

20:55Jenn Cutter: Yeah, when they showed these off, they only showed the one that needed to be connected to the computer. But the CEO of Hugging Face said that I can't remember if it was his own or someone's daughter wanted to carry it around. And they're like, oh, well, we should make one you can carry around. So hence putting the Raspberry Pi 5 inside. This is a hobbyist thing. But for hobbyists, it's a pretty low price to get in and start messing around with them. Some minimal desktop robotics. Kind of cool. A couple of executive moves to mention. Ex-CEO Linda Iaccarino is now the ex-XCEO. As the former NBCUniversal ad exec announced, she is stepping down.

21:37Jenn Cutter: She wrote that she is immensely grateful to Elon Musk, quote, for entrusting me with the responsibility of protecting free speech, turning the company around and transforming X into the everything app. Musk responded, thank you for your contributions. Meanwhile, over at Apple, chief operating officer Jeff Williams, sometimes thought to be a potential successor to Tim Cook, although he's about the same age. So I'm not sure how serious that ever was. But Jeff Williams announced he will retire later this year. He's handing over the reins of COO to Sabia Khan right away. The design team will continue to report to Williams until he steps down, after which the design team will report directly to CEO Tim Cook, which I don't know for my money means that Tim Cook is looking for a design head to take over that part of the business.

22:26Jenn Cutter: But for now, the plan is to report to Cook.

22:29Andy Beach: ikea will relaunch its line of smart home products to expand beyond zigbee support to support matter over thread this means you wouldn't need an ikea hub to control them since they will work with other matter devices more than 20 devices with matter support will launch in january a u.s court

22:48Jenn Cutter: of appeals ruled that the u.s federal trade commission had not followed proper rulemaking procedures last year when it put in place a requirement that companies make canceling a service as easy as it was to sign up. The court actually went beyond the necessary requirements of an opinion to say, we love the idea of this. Don't get us wrong. You just didn't follow the right rules. The rule was supposed to go into effect on July 14th, but the court has now vacated that decision. The FTC is required to conduct a preliminary regulatory analysis of the estimated economic effect of a new rule if that estimated economic effect would be more than$100 million.

23:27Jenn Cutter: The FTC estimated it would be less than that, but an administrative law judge estimated it would pass that threshold. And the FTC decided to ignore that determination. So they got sued and now they have lost. Current FTC chair Andrew Ferguson initially voted against the rule before he became chair. So it's unlikely that the FTC is going to revisit this.

23:53Andy Beach: I kind of hope they do because I kind of wanted the FTC to pass it so that other nations follow because who doesn't love an easy way to cancel?

24:00Jenn Cutter: Yeah, no, it'd be a good precedent. And I guess it could still serve as a precedent even if it doesn't get repassed.

24:06Andy Beach: Knock on wood. So Activision has pulled down the 2017 game Call of Duty World War II from the Microsoft Store and PC Game Pass and has taken the game offline after multiple players reported their computers were compromised with a remote code execution while playing the game. Xbox and Steam versions of the game are unaffected. And I want to stress that this is specifically Call of Duty World War II, again, on the Microsoft Store and PC Game Pass. everyone else is fine if you're playing the modern ones you are fine so do not worry about it

24:40Jenn Cutter: that's good to know yes it's just that one game uh warner brothers discoveries streaming service max has returned to its former name of hbo max as of wednesday uh as they said they would do this a lot of people started calling it hbo max right away now it's official interestingly the stream on max account on x wrote twitter won't let me change my name back and the hbo max account on x wrote, Twitter won't let us switch our handles. So a little bump in the road on that.

25:11Andy Beach: Large language model company Perplexity, famous for its search product, has launched its browser called Comet. It is available to subscribers of Perplexity's$200 a month max plan. It uses Perplexity search engine and Comet Assistant, which can automate routine tasks.

25:29Jenn Cutter: Those are the essentials for today. Let's dive a little deeper.

25:35Andy Beach: WPP's CEO just stepped down after betting big on AI, while clients and platforms are racing to cut agencies out entirely. Andy Beach joins us to talk about whether the ad industry can survive the AI wave.

25:49Jenn Cutter: Andy, thanks again for joining us, man. Hey, Tom, good to see you. Okay, so set up the story for us. Who's WPP and what's going on with them here? Yeah, so WPP is one of the biggest global agencies in the world. It's not even a single ad agency company. It's hundreds of agencies collected together under one brand name. They have a variety of brands that they work with. So if you've ever seen a Volvo commercial, you're looking at WPP content. So why did the CEO put himself out of that job? Everyone thinks, oh, no, the CEO will be the last one to leave. He'll just fire everyone else and use AI. What happened here?

26:32Jenn Cutter: So it is interesting. And maybe for a little more context, the agency world, there was this sort of hypothesis a few years ago that while the studios in Hollywood were all sort of very slow to adopt AI, agencies weren't going to have that same problem because they didn't have the unions and quite the legal battle that was going on. So they were very bullish about bringing AI in. And in fact, WPP was one of the first places to come up with its own AI platform. They called WPP Open that all of their agencies would have access to use. They would bring generative AI platforms together for their creatives to use as they were working on things.

27:13The reality, unfortunately, was that that adoption and that technology just wasn't quite what they ultimately wanted. I believe out of the millions of employees that WPP has across all of its brands, they ended up with about 50 ,000 users of it. They had almost 30 ,000 AI agents that were in use. but it was just not seen as being able to keep up with all of the new models that were coming out. It was seen as lagging behind in some of the features and performance and it ultimately wasn't really helping keep the billable hour model that agency work has been built on afloat. And so ultimately what it has meant is that a lot of the brands under the WPP branch have made the decisions to cut their spending on AI technology, including their own platform, by as much as 25 % and go back to more traditional ways of creating that content.

28:18Jenn Cutter: So if I'm understanding this, Mark Reed, the CEO, fell on his sword for getting over his skis, if I could mix metaphors there. I love a good mixed metaphor, and I think you're absolutely right. I think he was bullish on this. He invested in it. It's not paying off the way that he wanted. And he got out before the board or others could hang even worse news on him. I think part of this article that was in The Guardian also calls out the fact, oh, apologies, this is actually Financial Times, this Financial Times article calls out the fact that the AI generated platforms are really helping people like Meta, Google, and Amazon bypass and skip agency worlds altogether and just make the ads themselves.

29:10And so they find themselves using tools, but also competing with those same tools at times with their competitors.

29:18Jenn Cutter: Yeah. And my sense has been, and this is a guess, This is not even a prediction. My sense has been that those tools that Meta and Amazon and Google are going to provide will be used by companies with certain budgets. And so it may take some of the wide base out of agency work, but we're going to build up a sense that knows when those tools were used to create an ad. And it doesn't mean the ad won't work, but companies that want to appear a little cut above, a little step above, we'll probably want to do something else. What do you think of that hypothesis? Yeah, I think you're exactly right. And I think we even already see that playing out with text-based generative AI.

30:03We all already have a language, like we've all sort of semantically learned when something is written. And I think we even start to identify which version of a model spit it out. So many emojis, Claude.

30:18Jenn Cutter: Why? Yeah. And a spoiler alert, no email has ever found me well. So that's always the tell that I see. So I think the same will emerge for visual generative AI models. And we are already starting to see that. And it's going beyond the nuance that we had early on of, oh, there's an extra finger, it must be generative AI content. You know, they're bypassing that, but we're still, we're visually learning to understand when something was generated versus being natural video. Do you think this is just an example with WPP of the natural cycle where there's always going to be somebody a little too far ahead, you know, and there's obviously other examples of people being too far behind that we'll know eventually, rather than a damnation of the entire industry?

31:09Yeah, I mean, it's absolutely a spectrum. You're absolutely right. WPP was out in front of this early, but they were probably a little too far out and a little too aggressive with the way that they tried to make the adoption work. And ultimately, the tech is still evolving rapidly, and it's hard to build a strategic set of technology partnerships on top of all of those rapid changes, because you don't know when to implement the alteration into your operations. So I think the reality is we will continue to have a spectrum of sort of early pioneers in this. WPP is probably not going to be one of them for a while.

31:48But there are other big agency brands that are out there, and they haven't necessarily slowed down their AI innovation and pace. I know Omnicom use it heavily. I know Dentsu heavily uses AI and they're looking at generative AI. So there are plenty of others that are out there doing this work. But you will also have people that are slower to bring it to the forefront. You could even bring this back into out of the agency world and think about the fact that we just went through WWDC with, um, with Apple. And while they talked about, uh, Siri, some, they didn't talk about the, the, the intelligence, the way they did last year, because it's not, it's not really ready for prime time by the way that they, uh, say it.

32:33I think they classically only bring something out when it's ready. And I don't think it was ready. Uh, whereas you see a lot of, uh, Gemini inside of Android and you see a lot of it coming into other Google services. So that's just another example of early adoption versus late adoption.

32:48Jenn Cutter: Yeah. And the question is, is Apple too late this time? Maybe, maybe not. A little too early to tell. A lot of people have opinions on it, though. Absolutely right. If you want to keep up on where this fast-changing sector is going, I can't think of anybody better than Andy Beach to follow. Where can folks get your insights? I appreciate that, Tom. I write over on a sub stack. It's called Engines of Change, and the URL for that is enginesofchange.ai. Thanks, Andy. Thank you, sir. I know that a lot of people in the audience are probably cheering for the agency to be hurt by this, but then there are also a lot of people cheering for AI not to move into more things.

33:30Jenn Cutter: So Jen, where do you stand on the cheering index?

33:34Andy Beach: Well, not going to surprise anyone for me to say, I think Andy Beach is right. There's been some backlash in gaming over background assets, like not even foreground stuff, background assets like profile pictures for NPCs and text on just like flavor things in the background, that when it was discovered and that it was not disclosed, which you do have to do on Steam, huge backlash. They had to sort of apologize. I think they were more sorry they got caught and remove it. So the vocal contingent of the we don't want this, get this away is so far having an effect, but I don't know how long that will last.

34:14Jenn Cutter: Yeah. Well, if you have an idea of how long it will last, please tell us in our Discord. You can join our Discord by linking a Patreon account at patreon.com slash DTNS.

34:28This episode is brought to you by Capital One. Capital One's tech team isn't just talking about multi-agentic AI. They already deployed one. It's called Chat Concierge and it's simplifying car shopping. Using self-reflection and layered reasoning with live API checks, it doesn't just help buyers find a car they love. It helps schedule a test drive, get pre-approved for financing, and estimate trade in value. Advanced, intuitive, and deployed. That's how they stack. That's technology at Capital One. Mod.com is changing the way people battle excessive fatigue. Ever hit a wall in the middle of the day and a third coffee just doesn't do it anymore?

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35:50Go to mod.com to get started. That's mod.com.

35:59Andy Beach: We end every episode of DTNS with some shared wisdom. Today, Paul shares his experience.

36:06Jenn Cutter: Yeah, Paul wrote about Jason and Huen chatting about in-person co-op gaming and how playing competitive games can sometimes get a bit heated. Paul said, this reminded me of one of my co-workers' brilliant observation. Mario Kart is not a racing game. It's a fighting game on wheels. Based on how much we cussed and shouted at each other during these gaming sessions, he was totally right. Proud patron from unusually sunny Vancouver, BC, Paul.

36:35Andy Beach: Well, Paul is totally right. Let's see. Mario Party is how to end a friendship. But co-op gaming a person just ends up like that. Like my hockey team used to, and I stress used to, play Pictionary, which would turn into full contact Pictionary. where I ended up not being on a team and being referee in Pictionary. People just lose their minds.

36:58Jenn Cutter: It's the competitiveness, not the game is what it sounds like to me. Pretty much. That's amazing. I actually wish you had video of full contact Pictionary.

37:08Andy Beach: I had explained this to someone and I'm like, wait, that's insane. And then, oh, no, wait, that makes sense. I've seen your team play.

37:14Jenn Cutter: Well, there you go.

37:15Andy Beach: So do you have thoughts? Have you got some insight into a story? please share it with us over at feedback at dailytechnewsshow.com.

37:24Jenn Cutter: Big thanks to Ron Richards, Andy Beach, and Paul for contributing to today's show. And thank you for being along for Daily Tech News Show. You can keep us in business by becoming a patron. Do it right now. Patreon.com slash DTNS. Talk to you soon.

37:43The DTNS family of podcasts. Helping each other understand. Diamond Club hopes you have enjoyed this program.

38:18advanced, intuitive, and deployed. That's how they sack. That's technology at Capital One.

38:24Jenn Cutter: Hey everyone, it's Chris Guillebeau here, host of the Side Hustle School podcast. This episode is powered by AT &T Business. In my early days, I did some of my best work in parked cars or coffee shops. But when I landed my first big contract, I realized I couldn't bet my future on a public connection that cuts out if someone turns on a blender. As a small business owner, you're already wearing at least 10 hats. You shouldn't have to be your own IT department as well. That's why I rely on AT &T Business. They keep your connectivity reliable so you have one less thing to worry about. Powered by AT &T Business.

38:59Jenn Cutter: Built to work. Get AT &T Business at business.att.com.

From the publisher

And Andy Beach tells us if the ad industry can survive the next wave of AI. 


Starring Tom Merritt, Jenn Cutter, Ron Richards and Andy Beach.


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