Is Your Rolex Better Than a Savings Account? Watch Guru Jonny Garrett Reveals the Truth!

0:00There are only 10 of these watches on the planet and this man created them.

0:10Is a Rolex better than a savings account? You almost want the price to be extravagantly high to make it feel like you have access to an inaccessible brand. Some of the best craftsmen in the world are in China. 350 grand with a Velcro strap and a bit of plastic. Is it a scam or is it good brand? If you've got a good Rolex you've got fairly quick liquidity haven't you? What's one watch you'd never buy? Quite controversial and it's the Apple watch. I think they're wanky. What's the biggest mistake most people make buying a watch?

0:47There are only 10 of these watches on the planet and this man created them. Now no these are not Rolex but Johnny is a Rolex better than a savings account? In this day and age quite possibly really quite possibly there's so many different possible asset classes that you can put your money into these days and we've seen over the last few years such surges for certain brands in the luxury watch industry so if you pick the right the right model and you get in at the right time and I guess you don't follow the hype and you get there before you're a bit of a visionary right um then then yeah quite quite possibly so does it depend on the rolex because you know you've got some in the window and it's like you've got to go and buy three or four of those before you get the daytona yeah um or is it any rolex yes that there are certain models to to look out for specifically and as you say if you approach any of the the retail boutiques the one that you really really want is obviously always the the exhibitors only piece and you have to purchase a certain quantity of watches before you're even considered or be very very tight with an authorized retailer and to be able to get your hands on the one that you want let me ask you about that I want to come back to the Rolex savings account because I've actually got some numbers on this and it might shock you because it's not even close but is it a bit of a scam that Rolex and other watch companies make you buy a few in the window before you get the nice special piece?

2:26Or is it good brand? It is the industry in the world that we live in now. And you can see it right across watches. You can see it right across different car brands as well. It's just... Porsche! Exactly. Porsche! Yes, yes. You got something in your throat there, right? Yeah, I have, yeah. It's absolutely insane how you have to be directed to a certain amount of depreciation, basically money that you're just going to throw on the fire with a certain brand before you can be even considered for certain levels or certain models that watch brands offer or luxury car companies offer. So yeah, it's mental, and it seems to just be something which is accepted now.

3:11it's very very difficult to be able to buy the watch that you want without a real solid history and accreditation with a certain brand yeah I can't make up my mind if this is a scam or if this is great brand because we like to buy things that are exclusive and we like to feel special so if there isn't an air of arrogance about the brand if they're not standoffish I recently read and I didn't know this, but the sales assistants in Hermes or Hermes, as us English people say, the female good looking shop assistants are taught to be aloof. They're taught to be standoffish, a bit rude, a bit looking down on you to make you come to them.

3:57Yeah. So there's this mystique and arrogance about some of these big brands. Ferrari have it. Rolex have it. And I can't make up my mind. And I want to go down there more because I feel like if an authorized dealer says, you know, look, you've got to buy five Porsche Taycan turbos and we'll get you a GT3 RS. Or, you know, you've got to buy a load of these Rolex in the windows and we'll get you a Daytona. I feel like, OK, well, if you can guarantee me and there's a small number, maybe I'll play the game. But they often dangle the carrot, they say this, and you don't get anywhere close. So is it a scam or is it good brand?

4:34I think it's good branding. Yeah, yeah, I do. I do. Because at the end of the day, they're trying to keep that mystique, aren't they? It's like if you purchase a Richard Mill or a Bugatti, you almost want there to be a limited amount of people that own that product. And also the crazy thing is, if you want that watch or that car to be serviced or repaired in after sales, you almost want the price to be extravagantly high to make it feel like you have access to an inaccessible brand. You don't see many people who are trying to take their Bugatti or their Richard Milne anywhere other than their authorized retailer to try and pull a fast one and get it.

5:20Not down the fast MOT shop. Exactly. because you want to have that sense of i'm i'm part of an exclusive club here yeah um so i think it's good branding okay all right so i've got some data on this um a fairly standard rolex daytona not not one of the more rare zenith movements or more quirky ones in 2010 was eight grand-ish and then it got up to the peak of 24 grand in 2025 it may have corrected a little bit always do your research because you know this prices can change but if you put your money in a savings if you put eight grand in a savings account even a high interest one that would be ten thousand and two pounds in the same time but inflation has probably made it a negative have returned yet the standard daytona not the rare one has gone from 10 to even if it's only 20 yeah so is a rolex better than a savings account it's a great argument that you're putting forward there and it's quite um i mean those numbers are super telling but the part that the viewer has to listen to is it's trying to guess the future isn't it and also it's you can go back to the past to guess the future of course you can so i've got a 79 daytona yeah it's called the big red and it was something like 800 quid in 79 and it got up to 85 grand yeah at the peak so surely if you just go back and look at the prices of the 70s and the 60s daytonas and then you work out what their retail price was absolutely but you could say that about many different asset classes What I would say is, as long as the viewer is looking at possibly doing an investment like that as a slither of their overall cash position, then yeah, absolutely take a punt or maybe a calculated risk on doing something like that.

7:22Okay. But if there's somebody who just has eight grand, and that is all the money that they have. Going to challenge you on this. And they put all of their money into that watch. Going to challenge you on this. That is a pretty, pretty bold move. Going to challenge you on this. Okay, fine. So you can get, at the moment, a Rolex Kermit. I reckon for about nine grand. So that's, I think it was the 40th anniversary, the Submariner with the green bezel. Yeah. So let's just call it 10 for round numbers. Yeah. I'm going to argue that it's better to have 10 grand in a Rolex Kermit than is a savings account.

7:57Bear with me. Number one, you wear a Rolex, you feel good. You know, you feel sharp. number two is people will notice it it might open a few doors people do say to me that certain watches or certain cars open doors number three you're not going to go and spend it on something stupid because a lot of people spend their money on something stupid number four if your bank's empty you're going to go and make more money so my friend grant cardone he told me that at the start of every year he gets rid of all of his cash he doesn't waste it he invests it because he wants to be hungry every year and the hungrier you are the more you're going to go search for food yeah but if you've got a nice little comfortable you know i'm 21 i've got 15 grand in savings oh this is nice makes you feel a bit comfortable so what do you think about that as an argument for having your 10 grand in a rolex it's a pretty strong argument um you you need to back yourself as a person who thinks that if they spend the money and put it into a watch like that which will definitely feed their confidence and hopefully move them into those bigger, bigger sort of secret rooms in life, you know, getting you to the next levels.

9:05If you back yourself and think that you can trust it and do it, then you might be the type of character and profile that could do that kind of thing, putting all of your money into a watch or an asset class like that. Now, just for clarity, I didn't necessarily say all of your money. No. But, you know, I just said that 10 grand might be better than the savings account. And here's the funny thing. You own a watch brand and I'm having to pitch you that this is a good thing. And you're the guy that owns William Wood. Yes, yes, absolutely. But what I would say is I've always grown my assets in more of a longer term conservative calculated kind of way.

9:46But I totally get what you're saying because there are definitely soft elements to watches, clothes, cars, houses that actually give you more confidence and gunpowder really to be able to grow to that next level without a shadow of a doubt. it's that intangible side that sometimes you can't see but it's crazy isn't it how some people can without a shadow of a doubt just walk into a boutique and put i don't know 50 60 70 percent of their life savings down onto a watch and others will really have to sit there and consider and and and go back to the website 15 times ask the wife you know some people are really impulsive and some people will just really have to sit and and and think about it it's crazy the character types yeah now the thing as well why i'm going to back this rolex as a savings account is because pretty much anywhere in the world if you've got a good rolex you've got fairly quick liquidity haven't you you know no one's going to turn down a rolex kermit or a rolex dayton obviously box and papers helped but um so it is actually fairly liquid compared to you know maybe some of the more boutique-y brands.

11:00Yep. All right then. So watches or houses. Like if you only had the choice between investing in watches, so, you know, rare, classic, vintage, because some of these Paul Newman's Paul Newman, you know, or some of these really rare Rolexes and Pateks, 10 million, 15 million plus. I mean, some of them were hundreds, not thousands, hundreds 40 years ago. But if you only had a choice between investing in rare watches or investing in property, which one would you choose? Oh, if I had my investor hat on, I would say property. But if I had my enthouser and passionate hat on, I would say watches. Because, I mean, I'm talking to the expert here in property.

11:50as you said earlier you just have to literally look back at uh the the dawn of history and real estate and property prices and where they've gone and they're always heading in a certain direction yes they take dips but they always are heading in in in one direction if you know what you're doing but again you could say that about watches i think you need to just be able to study both of the markets and know exactly really where an opportunity lies um but if you pushed me i'd probably have to lean to property yeah so um i'm kind of going the other way a bit at the moment but give me some i'll give you some context so um at the moment i've got 100 apartment block in the pipeline another 100 unit um development we're doing we bought a row of shops um and like when they're done i'll be at 580 units and i i now just want to keep buying more watches and cars yes yeah but i suppose because i've got 508 units under my belt it's easy for me to say of course um but you know mark and i for a while have wanted to get an industrial unit and you know put all of our cars in it and build a big glass office so my sales team can be on the mezzanine on the phones doing business looking over the cars i was i was with shmey tim shmey and he's done something similar yeah and i kind of want to focus more on that now because the thing that watches and cars has that nothing else has is the passion like i love property but i don't wear it on my wrist you know i don't show oh look at my property portfolio you know but a watch is a talking point like this one of one yeah this is a one of one that you made for me for stunning for the show disruptors yeah there's there's not another one of these that exists on the work in world yeah and you know like i'm sure you don't mind me saying but it's not millions of pounds i mean i think it's priceless um but you know that the passion that you can put into say watches and building a car collection is not the same as the stock market or gold or silver or property and surely as well once you get passionate and you just love doing it anyway why don't you just build the knowledge yeah and and as you say when you when you're purchasing in an arena that you're passionate about you're actually not that bothered if you're being honest about whether it's going to go up or down you know absolutely because at the end of the day there's so little things in life that you can grasp um passion and interest from these days that if you have money to be able to be blessed enough to be able to purchase these things you should do it and you shouldn't feel guilty about doing it as well yeah you know there's so many friends that i have who will actually make a purchase and that they're sweating and yeah, they feel sort of embarrassed that they've made the purchase at the end of the day.

14:47And you shouldn't, you should embrace it. You know, if you can afford it and you enjoy it and you love it, you should go for it. But that's the beauty of passion. You should not be focused on whether the price is going to go up and down, but something that... But it's probably more likely to go up if you're passionate about it because you build more knowledge. This is the thing. Yeah. If you look at your YouTube videos and your algorithm, if you look at my news feed all it is is just watches and cars watches and cars watches and cars that's the follow-up to cars and money watches and cars will be the next one yeah and because you love it you know you sat there and you're listening to a long-form piece of content for three hours and it feels like you've just been really thoroughly enjoying it by the end of it you you become a bit of an expert in that field yeah which is so awesome and then you can take those calculated risks something that does knock me a bit is flippers yeah so and actually this is why maybe rolex and ferrari make you wait yeah because it's going to ruin their brand if you get a nice exclusive and then you just flip it of course yeah and how frustrating is it when you literally have on your vision board or whatever that you are desperate to get this watch or this car and there's people who are literally just buying and selling their slots or positions as if it's just a transaction.

16:06And you know that you would love that thing. You'd be cleaning it every day. You'd be making sure it's serviced and wearing it with the right outfits. And somebody comes in and just flips it straight away and makes double money on it. And you can't even get on that list because there's so many smaller rooms that you have to get to, buying all of their products to even be considered. It's crazy. So it knocks you off that there are these flippers, but can you blame them if they can double their money? Well, if I was in their position, actually, Rob, I wouldn't be doing it. I wouldn't either. Just because I own a watch brand, so I know how upsetting it can be.

16:44With our company, when we produce a limited edition run of 250 watches, which is already a small run of watches, as you know, in the scheme of the world, there'll be customers who'll be so devastated that they've missed out on it. And then when I see that watch up on eBay, you know i'm thinking how dare you 24 you know but i need to detach myself as the founder especially when it's got my grandfather's name on the dial yeah you know so there's a heart connection there it's um it's pretty hard thing to do yeah yeah but i i suppose over time you can do the same as what some of these big boutique brands are you can start to choose your customers you can make smaller runs you can do smaller runs and invite your best customers yes odomar pk used to be brilliant at that and we've had you've been on the show before yeah and we're friends and i've talked about that i love that brand and they they just treat treated you so well and they looked after you and they made you feel special and you buy some nice watches and you get invites and things like that and and now there's none of that yeah well not for me anyway there is for john mayer of course yeah of isn't for rob moore john mayer for every brand yeah yeah um yeah so yeah so is that something you might do with william wood uh you know you might over time make 25 or 50 and invite your 25 and 50 best collectors yes yes and we do that kind of thing now we're up to year nine now so we'll be celebrating our 10-year anniversary very soon as well and we are at that point we even have sort of small enthusiast groups on whatsapp and facebook where um people can actually give direction sometimes of how we want to design a new collection now that can sometimes be chaos as well because too many cooks can obviously spoil the dish yeah um but but i think it's important especially these days where as you say you're so dedicated to a brand like ap or were and they just they just turn around and all of a sudden and it's very fast isn't it it's like ripping a an emergency belt all of a sudden you're just no longer invited to these um watch collector get togethers or or dinners or events so we try and keep it as exclusive as possible yeah but rob that's hard as you become a bigger brand even things like limited edition serial numbers customers used to be able to email us and go johnny i love 007 everyone wants 007 because of james bond of course but as you become a big brand and you sell those collections out quickly it's very hard to still service the same customers yeah when you were in year one or two to year nine yeah and those watches sell out so quick can you still give that 007 to that customer when maybe he was 24 hours too late because he was on holiday in i don't know dubai and the watches have gone yeah you know so but then it's difficult but then we all want something we can't have yeah so if it's gone he was too slow and he has to wait till next time exactly and that's that's how it is yeah especially in the independent watch space when watches are limited edition we're not just saying that to try and like sort of zhuzh up views like genuinely when they're gone they're gone yeah and we still get emails today saying i would love the purple queen's platinum jubilee watch which was built well i tried was that the one i tried to get well there you go you were you were one of them at least you would not let me have it no i was not I think it was yours.

20:06Yeah, it was my number one I was wearing. But we made 100 pieces celebrating the Queen's Platinum Jubilee. They sold out literally in a heartbeat. We probably made too little, so it was probably our mistake. But at the same time, there's a beauty of people coming to the website and seeing things sold out and signing up for the limited edition releases. And if you think about the longevity of your brand, it's probably good, isn't it? Absolutely. Because you could probably have done 500 of those and then kind of like in a way, sold out in terms of the brand so what is the vision for the william wood brand do you want to be a high-end exclusive boutique brand do you want to be sort of like a you know more accessible priced but more for the masses brand what's the vision the vision is we we would always want to release watches which are sort of within a price point of anything from a thousand pounds to say seven thousand pounds that's that's the kind unless they're a one of ten absolutely one of ten makes them extremely rare yeah um because this is a brand which is dedicated to my grandfather who was a firefighter and they're made from genuine upcycled firefighter materials so the strap is the fire hose exactly you've used materials in the helmets absolutely yeah so straps made from fire hose when i set out on the journey nine years ago we thought that there was just red fire hose used by fire departments we've now got nine different fire hose strap colors oh wow all donated to us from different fire departments around the world we've upcycled the equivalent now of five olympic size running tracks of fire hose wow into our watch straps yeah and as you say we take an original 1920s british brass firefighters helmet we melt it down in london and we turn the for example on these watches that we're wearing we turn the chronograph pusher buttons and the crown from the 1920s british brass firefighters helmet into the elements on the case so you know you have 100 years of firefighting history on your wrist which is pretty cool and makes you completely unique it makes it can't be another watch brand that does that and that answers your earlier question that's what we're trying to do we want to be always seen as a british family-run independent company so privately owned and we want to have that feeling that we're not owned by a big conglomerate that you have that um that lovely firsthand experience but that you want to tell that story and share that story with other friends and family because we find that our customers become our biggest ambassadors for the brand yeah it was crazy in the first few years word of mouth was like outpacing social media which is mad now obviously social media is like a real fire engine room uh of the business yeah excuse the pun see what you did there yeah we should just edit a little ding exactly but we'd like to get to the stage the vision is we'd like to convert an old closed fire station in London New York and Sydney into our concept store that's got to be done imagine going in it has all of the original ornate features everyone's wearing sort of upcycled fire hose aprons you can see our watches being built when you purchase a watch someone will go up to the storeroom come down the firefighters pole if if health and safety allow it you'll ring the big old fire bell you know to mark the fact that you're part of the williamwood family so compare that to walking into bushura or a rolex boutique you know going into an old fire station sitting in an old vintage fire engine yeah that is how you want to buy a watch yeah let's be honest wow okay so if lvmh yeah richmond came to you with a hundred million yeah but they've got 51 of your company and they want to start oh we're not sure we like the design of this we want you to make this you want you to make this would you do it i think that hundred million i know rob i know you'll dangle that carrot i think every time we sit down you'll dangle that carrot but i really don't see much of a difference between where we are now um in comparison to maybe pocketing 100 million and giving 51 of the business away because the one thing that you can't buy which is priceless is freedom and i don't just mean creative freedom i mean if with my granddad's name on this this is a company which is obviously very wedded to my family and my loved ones.

24:45How difficult would it be if LVMH or a big conglomerate came in and were trying to take my grandfather's name and honour in a different direction? That's not worth 100 million, you know? That's not worth a billion. I know you might think that sounds ludicrous. No, no, I'm asking you because that happens a lot. It does. And you look at brands that get taken over by them and they essentially just become mainstream. And I get it. but then they lose the individuality and the the uniqueness of course and they all what they all seem to do is just try and make every watch if you look at like Breitling I think Bremont were taken over by Richemont I believe that to be the case and you know they've just become more homogenized and everything watch just looks like it's the same watch that would you know be in a shopping center and Breitling are trying to make every watch IWC I've given IWC feedback they probably don't listen to me but trying to make every watch yeah whereas they're brilliant with ceramics they're brilliant with pilots watches yeah why don't you just make ceramics and pilots watches all right some people will argue the da Vinci or the ingeniera classics which they are but they're trying to make everything tell me about it and then what are you yeah but why are they doing that i mean money profit yeah absolutely that they're trying to appeal to everybody it's like uh brettling as well the direction brettling have gone in is crazy They make everything.

26:09Yeah. And they also brought out these really colorful watches, which were designed for like surfers and outdoorists. And it just didn't suit the Brechtling brand. It makes me think a bit about Jaguar and the rebranding that they did there, which was obviously just wild. But it's like... Yeah, and their history. You know, they had aviation history. I remember I bought the... Do you remember the emergency? Yeah, that was beautiful. Exactly. I loved it. What a great watch. Loved it. What a great concept. Yeah. we used to have a laugh with my mates when we used to go out pissed is anyone gonna because you used to get fined if you set off the emergency beacon and like you said now it's just anything and everything for everyone but then again i get the fact that you've got a board you've got shareholders and you're looking at numbers and you've got to make profit and they pump hundreds of millions in and they need to get a return yeah but are people not getting bored of that i guess they're not because their numbers are just going up and up and up When you walk into a retail watch boutique these days, do you not just find that they all look identical?

27:08It's like plush marble, it's mirrored, it's chromed. It's like, do you not want to see something extremely unique and different and also go through like an immersive experience? Like what I was saying about the fire stations earlier. If I said that we wanted to convert old fire stations to the LVMH board, do you not think that I've absolutely lost the plot? And they'll be like, right, this founder's now on 49%. Give them two years. We'll start to push them out, push them out until it's so uncomfortable. And then you've just lost everything that you spent building. Do you think you'll ever get investors?

27:44Well, we're quite blessed to have got to the stage that we are at now without them. And I do manage the business in a way. I used to work in banking for almost 15 years. so I got to the point where I knew that it was all about net cash and making sure that whatever happened we tried to avoid any unnecessary debts we always had enough in the bank and we reinvested the profits so we're luckily enough now that we're in a place Rob where I don't think we need investors for the vision that I'm trying to pull off if we were trying to pull off a vision of achieving revenue in excess of 100 million then yes Yes, we would need to go down the route of taking on investors.

28:28But I'm all about trying to grow this thing in a sustainable long term way. And maybe you could get jumping in and maybe you could target people who love watches. Like, for example, Kevin O 'Leary, you know, loves watches. I know you've got your watches and he loves them. But maybe if you, you know, a bit like on the Dragons, they pick the person who's got the industry experience. If you pick someone like Kevin O 'Leary, he's not going to tell you what to do. No, of course. and he's going to see the vision of the fire stations and he's going to support that. So is that possible? That's definitely possible.

29:02And as you say, we produced a limited edition one-of-one watch for Kevin. He wore that on his podcast that we were interviewed together on as well. I think he made him a red strap. Yeah, exactly, yeah. We believe we have one of the coolest red watches in the world and that was obviously my pitch to him at the time. and he wore it on Shark Tank as well for September 11th, which was really cool. But I definitely see, if you are going to go down the investment route, if you have somebody who's actually passionate about it, like a Kevin, I mean, it's not just the money that comes into the business.

29:37It's all of that knowledge, the network, and the passion, you know? It could be every year you produce a Mr. Wonderful limited edition and just by him posting about it once a year is going to really fire the business up. Right. Be honest. Would you wear a nice watch in London? What do you class as nice? Expensive. Probably not. It's sad, isn't it? It is sad. It's really sad that you work hard and you want to reward yourself and you want to look good and you want to connect with people. Everyone I know is either not wearing nice watches in London and they're buying cheap watches and wearing those.

30:15A lot of footballers are now wearing fake watches when they go out to London. On purpose. Not because they want fake watches. They just don't want their nice watches getting nicked. Yeah. Isn't that sad? It's very sad because then it begs the question, when are these watches ever actually getting out of the safe for you to wear it? Are people just literally walking around the house wearing their watch and just putting it back in the safe once they've worn it? Or are they just going to certain really exclusive events and then they're getting maybe a driver to take them there, driving there themselves so they feel safe enough to wear it?

30:47Because when you go to places like Dubai, as I know you visited recently, you could be like all right yeah literally they are yeah unbelievable you can just literally take your watch off and and leave it and there's there's safety there you know um it's terrible and do you know some people say to me oh rob it's not that bad well i don't know if you saw knightsbridge the rolex at hyde park one yeah a load of guys in helmets went there in the middle of the day yeah and heisted the place out and in one week there were three um you know maybe sort of independently yep watch shops where people are smashing and yanking off the window and sweeping up all the watches people don't do anything anymore they just film it yeah i know but but also can you blame the workers in the shop for not doing anything as well well is it worth it because they've probably got a fucking machete.

31:43Exactly. Yeah, that's the thing. No, I don't blame them for that. It's not worth it. I blame the, well, I was going to say I blame the police, but then it's higher up where they're not getting the funding. Of course, yeah. It's, they're not getting the funding to be able to protect the city properly. And people are seeing an opportunity and taking advantage of it. And it's, as you say, going back to your earlier point, no, I wouldn't feel safe wearing a lovely watch around London. But I would like to know, how does that compare to other cities around the world? you know well like you said dubai no problem yeah um i don't know i mean everyone just says london you know the people i know that travel around the world they don't say paris they don't say sydney yeah they all say london but then i think that's also because london was such a hub for the whole world yeah um you're a british watch brand yes do you think a british watch brand can ever have the credibility of you know the swiss made it's a good question which is posed to us quite a lot the challenge is is britain used to be the powerhouse of watchmaking pre-world war ii we had all the skill sets yeah we had all the watchmakers and then when world war ii happened obviously a lot of our obligatory service we had to go and fight in the war yeah and that was when the rise of the Swiss watchmaking industry came about.

33:05And it's so sad now because the UK doesn't have the infrastructure to be able to produce watches at scale. So for example, if we received an order of, I don't know, 3 ,000 watches from a fire department, let's say, in the Middle East, even if we wanted to, it would be extremely difficult to be able to deliver the watches on time and on budget if we tried building them in the UK. because we just haven't got the watchmaking, craftsmanship, the machining, the infrastructure, the polishing. It's just not here. And it's such a shame that you have to, as a British brand, you have to push a lot of your craftsmanship to Switzerland.

33:46Now, obviously, they are first class. Their execution is phenomenal. But it would be wonderful to be able to do it in England. It would be fantastic. And is that your vision? well no because it's you would need so much firepowering and resources to do it right i think so you're a british watch brand but you make them outside of the uk yeah we'd have to we have to make them predominantly in switzerland now we do a lot of the upcycling in the uk um these watches here specifically have been assembled in great britain which is pretty epic the only 10 in the world perhaps one of the most rare watches in the world.

34:29These were all made in the UK. Yeah, all assembled in Great Britain. Yeah, we'll come to that in a moment because we're celebrating 10 years of Disruptors. Yeah, we've done a little collab. William Wood X Rob Moore. Yeah, John Mayer X Rolex. Eat your heart out. Yeah, but we have 10 of these. I'm going to do something a little bit special for my fans of Disruptors. I've had a few people already when I just put pictures up saying how can I get one of these well you maybe could get one of these but I think it's a nice unique point because on the Swiss made thing some of it I think is hype Swatch has Swiss made written at the bottom that's a five quid quartz movement yeah crazy so is it a bit like hype Swiss made I remember I bought a Gucci watch had Swiss made written on it yeah it's one of those things where I think people assume Switzerland has luxury.

35:27Yeah. Which it does bring an excellent craftsmanship to it. Yeah. But German watches are excellent. Yeah. Japanese made watches are excellent. Some of the boutique-y Japanese brands are crazy. Tell me about it. But the most controversial of them all, I don't understand why the world don't realize that some of the best craftsmen in the world are in China. I know that sounds crazy. Da, da, da, da, da. Yeah. You'll find that so many Swiss luxury watchmakers will have their watch cases produced in China and then shipped to Switzerland because the execution of watch case production is better at scale in China than it is in Switzerland.

36:09But not the Disruptors 10? No, absolutely not. No, these are the UK. Absolutely. But it's just for the viewer to understand that China produces the majority of the world's manufacturing goods these days. And as soon as you hear possibly made over there, people want to stand away from it. Right. So let's do a couple of fun questions. Hit me. And then we're going to talk about the William Wood X Rob Moore Disruptors collaboration. Rank these four brands in order. Okay. Okay, so start with fourth. Yep. Third, second, first. Fourth being, yeah, and first being the best. Okay. Okay, so Richard Mille, Rolex, Audemars Piguet, Patek Philippe.

36:55What's four? I'd say Richard Mille is fourth. Four. Ooh! Yeah, Richard Mille, four. Ooh, wow. I mean, that's controversial. Okay, the third? AP. Wow. Second? Rolex. Ooh, and then Patek Philippe. number one yeah you can't you can't be protect but i'm quite a traditional person myself anyway they've just got it so right yeah passing watches down for generations to come that's what watch making is all about yeah it's just their designs are timeless yeah aren't they but richard meal i mean they're probably the most expensive like yes well-known high-end brand of course they're like very outrageous with their um you know with their tech and they're disruptive and they do things you shouldn't do um or apparently shouldn't do like a really super light yeah complication sure but you put them forth put them forth yeah it's just um it's all it all comes down to taste doesn't it and going back to what i said earlier being more traditional right the when you look at a richard milne i appreciate the craftsmanship it's wonderful i also i like the f1 and the racing heritage to it as well i think that's really special as a car enthusiast i just can't get my head around the prices yeah but again it comes back to the conversation we had at the very beginning of the podcast it's almost like they're setting the prices because by owning that watch you feel like you're part of a very very exclusive club the problem with rms as well is there's so many fakes these days this is it you don't know whether it's real or not well i've learned that there are wealthy people who are buying fakes and um carl hartley my friend co-host on cars and money he said he was at a hotel and there was three people in the swimming pool wearing their rms and they're not waterproof watches the ones that they were wearing therefore they're obviously fake yeah and he stays in really nice places and like if everyone's wearing fakes why would you want to wear the real thing yeah exactly it devalues the brand i mean you see that with louis vuitton don't you There's so many people who have the fake Louis Vuitton bag or the Gucci gear.

39:01Do you remember the days when Burberry's were faked everywhere? I feel bad for the brand because, you know, illegal stuff is going on to devalue the brand. But it's more. But at the same time, they can't complain too much because it's more eyeballs on the brand. Whether it's real or whether it's fake, more people are wearing the brand. You see what I mean? Yeah, maybe. Yeah, I don't know. I mean, I don't know how it's hitting their numbers. but um you know i i've had richard meal and i've sold them yeah um i i'm not gonna risk wearing a richard meal in london of course yeah you know my friend yanni got targeted for his rm 11 and um you're properly targeted wow and um so they're gone no more richard meal don't you find it odd though the feeling of it on your wrist because a lot of them have the the velcro strap the lightness to it you're not being into those ones yeah so i had the rm 72 in gold i had the rm 11 in gold and even though they have rubber straps because i've got them in gold i i like a weight on the watch yes just me too personal preference maybe a maybe a dress watch i like to be slim yeah but other than that i want a bit of of weight yeah so i i didn't buy the you know carbon-y things for 350 grand with a velcro strap to me that uh like in a way it's genius yeah of richard meal and like but 350 grand with a velcro strap and a bit of plastic yeah but but also kudos to them that they'd be yeah i build a brand that has that asks for those kind of prices and can gain it you know it's um a great respect but um but now i like i like to feel that i'm wearing a watch me too although i suppose you know with nadal if you're playing tennis yeah i don't play tennis but okay so yeah that was interesting and you put rolex above ap you like traditional but ap are more of a traditional brand?

40:51I'd put Rolex more traditional than AP, yeah. But AP has some beautiful, beautiful models. Do you think they've got a bit expensive? Yeah, they have. If you look back seven or eight years ago to now, it's insane, isn't it? The direction of travel that they've gone in. But nothing I mean, a rose gold AP is pretty special. And also the polishing and the brushing of the bracelet is just sensational. Yeah, I agree. Okay, what do you think of icing out watches, getting a watch and sticking diamonds all over it? I told Andrew Tate for this on my show because he iced out a watch. And he said, look, Rob, I'm half black.

41:31You'll never understand. And so I have to just go, okay. But what do you think about that? It's very American, isn't it? It's very rapper. It's linked to the culture. It's like the Diamond District in New York. you know they're selling these chains and bracelets and yeah you're looking at them i mean as a brit you're looking at them i don't know anybody who owns like a diamond chain or a diamond bracelet i think it's very in britain you mean well it's very british isn't it to be quite subtle i think and quite like quintessentially british imagine doing that in london you come back with no head and no hand yeah no literally being iced out yeah so what would you do then And this one of one that you made me, this is a one of one disruptors watch.

42:16No one else has it and I didn't flip it. Yeah. What would you do if I came back and said, what do you think? And I'd iced it out. I go, that's hideous. So you're not a fan of icing out. I'm not a fan of it. And does it devalue it as well? I think it does. But again, it's through the eyes of the beholder. You know, somebody who loves icing out watches might go, wow, you've really added value to that. But then try and resell it. Yeah. Try and resell that. Yeah. So personally, I'm not a fan, but it's a big, big market in the US. So I'm going to read you 10 watch brands, and you're just going to say overrated or underrated.

42:52Okay, let's go. And then if there's follow-up, we'll talk. So tag her. Overrated. Breitlin. Overrated. Amiga. Underrated. Amiga Swatch. Underrated. Hublot. underrated seen those cat memes I know exactly the cat meme you mean by that Cartier underrated we used to be friends Apple Watch overrated Richard Mille overrated Audemars Piguet underrated Rolex Alex? Underrated. Patek Philippe. Underrated. Right. We have to go first to Hublot. And actually, we'll save Hublot till last. I mean, so. Yeah, but you're giving me two very tight categories. Overrated or underrated. Yeah, yeah, yeah. Yeah, of course.

43:58So Tag, you said overrated. Yeah. I mean, they're in every shopping centre, aren't they? Yes. The Monaco's lovely and it's got heritage. I do like that. Yeah. Too commercial now? But don't you always see Tag as that watch that the 18-year-old buys as their first decent watch? Yeah. So you can't blast them too hard. No, I agree. It's the gateway into... It's the gateway into a nice mechanical watch. Yeah. Yeah. Okay. Breitling already talked about. They're just... I just don't know where they're going. No, I don't know what they are. I don't think they know what they are. You said underrated for Amiga.