15% Boost to Email Open Rates! ➕Acupuncture and Cupping? 😳 Ask Us ANYTHING!!| Ep. 482

0:01Welcome to Do This, Not That, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for Ask Us Anything from the Do This, Not That podcast. This is our super short episode where we get questions in all week long. We get in work questions. We get in ridiculous questions. We try to tackle one of each. And if you want to submit a question, just go to jschwedelson.com. There's a button that says podcast. Another one that says Ask Us Anything, and that's how we do it.

0:35So let's jump into it. Let's do the work question first. We got a question from Danny from Hicksville, New York. Hicksville, I know how ridiculous that sounds. I know exactly where that is because I did grow up on Long Island. I moved to Florida when I was 15 and I grew up in an area called Jericho, New York and Hicksville was right near there. I always thought that Hicksville, it was like a few miles away from Jericho, had possibly the worst name of any town, city, whatever you call it. I mean, Hicksville. It was because some dude's last name was Hicks. I think that's what happened. But regardless, you tell somebody from Hicksville, And you're like, okay, well, that's a you problem.

1:13Anyway, Danny, what do you got besides for living in Hicksville? Jay, what is the thing almost every marketer sleeps on that you think can have a big impact quickly? Oh, all right, well, this is a good one. I like this one a lot. I'm gonna tell you what it is. And everyone's like, what, what's he talking about? And it's a little bit of an old school tactic, but I am telling you, you're sleeping on it. And that is in your email marketing for business marketers and consumer marketers. I'm going to give you examples, okay? And that is having a branded from name or a functional from name. You're like, what?

1:50I am not talking about your sending email address. When you send out an email campaign, your newsletter, a promotional email, again, business, consumer, nonprofit, doesn't matter. You're sending out that campaign from an email address, right? You know, marketing at acme.com, offers at nonprofit.com. who cares at whatever.com. That is your sending email address. But then you have a from name, right? So if your email is coming from marketing at acme.com, the from name of what actually shows up in the inbox that people see might just be Acme, right? I'm saying Acme because that's like a fake company, right?

2:30It might just say Acme. And over 80 % of all promotional and newsletter emails that go out, don't use the from name for anything other than just their core brand. It just says Acme or just says Skims or just says HP. It doesn't say anything else. Now, here's what people don't understand why we should be thinking about this differently. You should be having different from names depending on the type of email that you're sending out. And doing this one tactic, and I'm going to explain to you how to do it, can actually lift your email open rates for your promotional emails, for your newsletter emails, well over 15%, and it takes three seconds, costs you no money, and does not have any negative impact on deliverability.

3:12It actually helps. So what does that mean? Okay, let's say you are promoting a webinar. Ew, I hate the W word. Webinars are gross. But let's just say you're promoting a webinar. When that email comes out from your company let's say it was from my company does it just say you know guru okay and then then the subject line says join this webinar whatever or does it say you know guru live guru event when you add in to the from name which you actually could change every time you would send because on every email platform on the planet doesn't matter how big small whatever you can actually change what is called the friendly from or the alias on your sending email address.

4:03You're not changing your sending email address. You're just changing that from name. And what you want to do is depending on the type of email you're sending out, you want it to be different. So if your newsletter is coming out from your organization and it's just coming from Acme and that's it, that's a fail because that's the first thing that people look at it should be acme fyi if you're trying to get them to go to an event it should be acme invite and you leave the same exact sending address you don't change your sending address at all you just change that branded from name and it couldn't be easier on the consumer side same thing instead of let's say your your company name on consumer side you sold a direct consumer product let's say it was called acme when you have a special offer, something that just dropped, something new, whatever.

4:50It should be Acme in that from name, in that branded from name, not changing the sending address. You change it to Acme just in or Acme new drop or Acme now live. If you're not basically branding in that from name area, you're leaving one of the most critical piece of real estate that you have to get your email engagement going? Because the first thing people see is that from name. You can't just have it be your brand for everything that you do. That's how you become wallpaper. And this one tactic, it actually can lift open rates well over 15%. Okay, that's the lowest amount. If you're not doing that and you're not kind of like breaking apart, these are our promotional emails, these are our newsletter emails, these are our event emails, and then adding that branded element into that from name, that alias, you're missing the boat.

5:45And then the last piece of that is if you have something really important, really important that you're sending out, have it come from your CEO, have it come from your SVP, you know, J from guru, you actually write J, J-A-Y, and then F-R-O-M, you know, guru. And that could be your branded from name. It's still coming from the same sending address. Now you can't have like 15 of these, I think three to four max, you know, your newsletter, promotional emails, maybe an event email, something like that. And those are the three different branded kind of versions that you have. And that's it because you have too many people get confused.

6:20Then they start complaining. It becomes a mess. Three or four is the way to go. So before we get into the ridiculous portion of this podcast, I want to let you know this podcast is sponsored by CallRail. Now, CallRail gave me a whole script I'm supposed to read. Okay. I'm supposed to read this whole thing, telling you how awesome they are. I'm not going to do that because I know how awesome they are and I want you to check them out. You're like, oh, it's not for my business. I don't make phone calls. That's not what CallRail does, okay? Every single call that your organization receives or does make, every text that your organization gets, every chat message, every form fill, every campaign, everything.

6:59CallRail uses AI to analyze these conversations and capture these leads 24-7. It is wild how much it changes your business. And because of this show right here, they're offering a free trial. I almost fell off my chair when I said it. A free trial for CallRail. All you got to do is go to callrail.com slash do this. Callrail.com slash do this for the free trial. If you're not checking this out, you are a nerd. All right, let's get on to the ridiculous question. We got a question in from Melinda from Pittsburgh. All right. You know what I love about Pittsburgh is that they, people, I don't know how true this is, but when I was there, I did this multiple times.

7:43They stick French fries in their sandwiches in Pittsburgh. Like, why don't we do that everywhere? French fries and sandwiches is awesome. Anyway, not your question. Jay, you wrote in your newsletter, your email newsletter lately, that you tried acupuncture and you also started meditating. this doesn't sound like you what's going on oh it's not sounding me because it's totally like woo woo and like out there um yeah this is true so i don't know i would say in the last few months i decided that i needed to do more things to try to chill out i don't i'm not a good chiller outer at like at all i don't like getting massages i never have i don't know why my wife likes getting massage first of all they're very expensive but second of all it's just like I'm always waiting for it to be over and she's like you don't relax ever so she's like you got to start trying to figure out ways to relax so first I started meditating in the morning and I know what that sounds like to some people but I'm telling you this has been great I get up I don't look at my phone I have this meditation up and then I meditate for either about 10 minutes every morning so that's pretty cool but I'm like this is not enough I need to go further I want to try other things so my wife who's a doctor she's a dermatologist and she's very healthy she's like you should try acupuncture I said really come on needles the whole thing I'm not scared of needles I'm like really are we really doing this she's like I love it it's the best whatever so this last weekend she took me to a place where she does it and I went there and it was the coolest thing the most zen environment you go in you're like oh this is chill and then they take you to this room, right?

9:22I take off my shirt and stuff. And then the dude's like, ask me questions about life and all this stuff. He's like, what's up? And I'm like, I think I have stress and whatever. He's like, all right, I got you. And then you lie down. And then he starts sticking needles all over my back and in my head, straight into my head. It didn't hurt. I was like, well, I got needles in my head. So that was pretty weird. And then he goes, are you open to cupping? I go I don't know what that means and I go I'm open to anything so all of a sudden he's putting these like glass cups on my back they're like I don't know three inches in diameter two inches diameter I don't know all over my back and I hear this like suction noise whatever and then he leaves the the cups on my back for like I don't know four minutes or something like that with the needles and he disappears and then he comes back and they do all this other stuff with like noise and smelly stuff and whatever.

10:15And then they take the cups off and they take the needles out. And I felt great. I felt awesome. The weirdest part though, is you have to Google cupping. Then I looked in the mirror when I got home on my back, it looked like I was from another planet. You got these big red, weird circles on your back, which was fine. I could care less. So I'm trying more stuff. I've tried cryo stuff where you go in like the freezing thing. I've done saunas. You could hit me up, drop it in the comments. What else should I try? I will try anything because who cares? It's all, somebody's got to have it figured out.

10:46So I give acupuncture and cupping a thumbs up. I know that's random, but I'm down to try anything because I need to chill out. I mean, I just need to straight up chill out because I'm off. I'm losing it. Anyway, appreciate you being here. I would appreciate if you go to jschwedelson.com, we are lining up our brand partnerships and and my speaking gigs and anything else you think you might want to do with me. We're lying that for the next six months. If you go to jayschwedelson.com, there's a button on the top right that says partner. I want to partner with you. This is the time. Let's do stuff.

11:19Let's hang out. You rock. Later. Wait, the party is not over. Go to jayschwedelson.com because I want to do stuff with you. I want to partner with you. When you click on the button partner with Jay, you let me know what you got going on. work with my agency, work with me directly, get access to all of my free resources at jschwedelson.com. And I got a book coming out this April. It's called Stupider People Have Done It, and all of the net proceeds are going to the V Foundation for Cancer Research. Go on Amazon, buy Stupider People Have Done It. That way you can help kick cancer's butt with me.

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