Do This, NOT That: Marketing Tips with Jay Schwedelson cover art
Podcast · 462 episodes

Do This, NOT That: Marketing Tips with Jay Schwedelson

by GURU Media Hub · English

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

Latest episodes

All episodes

What’s Up THIS WEEK?! 🔵 NEW LinkedIn Changes! Instagram BIG Shift! EMAIL Tactic Surging!🔵| Ep. 570LinkedIn peer verification rollout (more notifications; verified accounts claim 50% more post engagements and 90% more profile views); email subject lines using “…” (ellipsis) to boost open rates…29 Sep 2026 · 9 min · 4 chapters
SPECIAL SERIES ==> NEW! Prediction Market Marketing😳🔥 <== | BATHROOM Break #127 COLLAB: The Marketing Millennials + Do This, Not ThatThe episode debates interview “red flags” (especially showing up with iced coffee or food) and then pivots to “prediction marketing”: using prediction markets to make marketing more predictive than…28 Sep 2026 · 12 min · 4 chapters
SPECIAL GUEST!! Carina Bauer 📵 Your Next Event Needs LESS AI | Ep. 568Designing events and marketing with “humanity and joy” by prioritizing intention over aesthetics; using AI to improve planning/admin without disrupting in-person trust-building.25 Sep 2026 · 20 min · 11 chapters
What’s Up THIS WEEK?! Instagram CHANGES! 😳 GMAIL Big Change? 🎁 34 Hallmark Movies? 📧 Your First 200 Characters Decide EVERYTHING | Ep. 567Weekly marketing/business news roundup covering Instagram “Meta One” follow automation, Gmail AI search changes for email marketers, and Google Ads “spend benchmarks,” plus lighter pop-culture/brand…22 Sep 2026 · 10 min · 5 chapters
SPECIAL SERIES ==> 🚫 Delete These 5 Things From Your Landing Page <== | BATHROOM Break #126 COLLAB: The Marketing Millennials + Do This, Not ThatWays to increase landing page conversions, framed as “do this, not that,” plus a humorous “bathroom break” discussion about gross airplane habits.21 Sep 2026 · 13 min · 3 chapters
What’s Up THIS WEEK?! 🟠AI Visibility Has Changed!🟠Mountain Dew Soap? Dancing With The Stars? | Ep. 565AI “visibility” is unstable—AI answer engines change citations and recommendations day to day—so marketers must run weekly brand-visibility checks.15 Sep 2026 · 11 min · 3 chapters
SPECIAL SERIES ==> NEW TIPS! AI Email Summaries! <== | BATHROOM Break #125 COLLAB: The Marketing Millennials + Do This, Not ThatPart 2 of a prior episode on how AI email summaries affect email marketing. Guests discuss what Gmail/Outlook/Apple Mail AI pulls into inbox overviews and how to optimize emails for clicks.14 Sep 2026 · 13 min · 7 chapters
SPECIAL GUEST!! Tracy Beavers 🤔 Do You Actually Need A Business Coach? | Ep. 563Whether you actually need a business coach, how to tell when coaching is time, how to vet coaches, what coaching should cost, and what level of access to expect.11 Sep 2026 · 20 min · 12 chapters
What’s Up THIS WEEK?! 🤖 What Is Astra?(new ChatGPT) ➕ Alix Earle? ➕ Theranos? | Ep. 562OpenAI’s new Astra model (agentic GPT-6) for marketers; what it can/can’t do and rollout timing; offer/content strategy shift starting Sept 15 toward 2027-focused messaging; plus quick pop-culture…8 Sep 2026 · 10 min · 4 chapters
SPECIAL SERIES ==> 🚨 Your Preheader Is About To Be Hijacked <== | BATHROOM Break #124 COLLAB: The Marketing Millennials + Do This, Not ThatEmail “AI summaries” that extract live text into Gmail/Apple Mail preheaders and Microsoft Copilot; how marketers should structure emails so the first 150 characters contain the authoritative…7 Sep 2026 · 10 min · 3 chapters
ULTIMATE Webinar Secrets! ALL NEW!! | Ep. 560Webinar performance tactics and naming/scheduling changes to boost registrations and show-up rates, plus promotion of the host’s new webinar course.4 Sep 2026 · 8 min · 4 chapters
What’s Up THIS WEEK?! NEW!! Show Up IN AI? Reddit Ad News? 🏝️ LOVE ISLAND?🏝️ | Ep. 559How to improve visibility in AI search (Gemini/Claude/ChatGPT) using updated web pages and recency signals; Reddit vs X lead-gen ad format changes; Instagram organic reach tactics; plus light…1 Sep 2026 · 10 min · 4 chapters
SPECIAL SERIES ==> 🔍 The X Search Trick Nobody Is Using <== | BATHROOM Break #123 COLLAB: The Marketing Millennials + Do This, Not ThatHow to use X (formerly Twitter) to find trending, high-engagement posts marketers can study and adapt, plus a brief wardrobe banter segment. Guests: Daniel Murray, “Mr.31 Aug 2026 · 9 min · 4 chapters
SPECIAL GUEST!! 🤖 ChatGPT: Easy Steps to Show Up Answers! Ross Simmonds | Ep. 557How marketers can “show up” in AI/LLMs (ChatGPT, Gemini, Claude, Perplexity) using connectors, content repackaging, and measurement—plus what not to do (don’t trust LLM “memory” or single-user…28 Aug 2026 · 24 min · 12 chapters
What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556Weekly marketing news and quick tests. LinkedIn’s “AI slop” reporting launched weeks ago; LinkedIn’s chief product officer says over 1 million reports have been submitted, and content labeled “AI…25 Aug 2026 · 9 min · 6 chapters
SPECIAL SERIES ==> 🪦 The Email Rule Everyone Swore Was Right Is Dead <== | BATHROOM Break #122 COLLAB: The Marketing Millennials + Do This, Not ThatMarketing practices that are dying—double opt-in email lists and requiring work/business emails. Guests: Jay Schwedelson (“Bob the Builder” nickname) and Daniel (co-host).24 Aug 2026 · 8 min · 3 chapters
SPECIAL GUEST!! 🔥 The 30-Second Habit That Got Avni Barman a $40K Raise | Ep. 554Career growth and networking for marketers, featuring Avni Barman’s “30-second habit” for getting a $40K raise, plus how she builds community and handles family skepticism.21 Aug 2026 · 19 min · 9 chapters
What's Up THIS WEEK?! ⚠️ THE AI WATERMARK PANIC: What’s Real, What’s False & What to Do | Ep. 553Marketers’ “AI watermark panic” and what’s real vs false, plus quick marketing news and a few sponsor/host segments.18 Aug 2026 · 13 min · 4 chapters
SPECIAL SERIES ==> 🚨 Your AI Copy Is Snitching On You <== | BATHROOM Break #121 COLLAB: The Marketing Millennials + Do This, Not ThatThe “AI watch out era” for marketers—Claude and ChatGPT are embedding watermarks in outputs (images and text), making AI-created content harder to pass off as human-made.17 Aug 2026 · 11 min · 4 chapters
SPECIAL GUEST!! #1 AI AUTHOR! Geoff Woods 🤯 You're Prompting AI Wrong | Ep. 551How leaders should use AI for strategic thinking (not just faster content), using a prompt framework called CRIT (Context, Role, Interview, Task) to unlock the “20% that drives 80%” of growth.14 Aug 2026 · 19 min · 7 chapters
What’s Up THIS WEEK?! ChatGPT Is Targeting WHO?! 😳 + The Content Trick Everyone Should Steal! | Ep. 550Weekly marketing news and AI updates, plus a few personal recommendations. Guests: No guests mentioned; it’s a solo host episode.11 Aug 2026 · 11 min · 6 chapters
SPECIAL SERIES ==> 📅 Your 2027 Content Is Already Late <== | BATHROOM Break #120 COLLAB: The Marketing Millennials + Do This, Not ThatPlanning marketing content for 2027 now (about 60 days lead time), emphasizing prediction/industry calendars and updating existing assets for AI “recency” signals.10 Aug 2026 · 11 min · 4 chapters
SPECIAL GUEST!! Steve Armenti 🚫 Your "ABM" Is Just Cold Email | Ep. 548Steve Armenti discusses modern ABM and attribution, arguing that “ABM” has been misused as cold email and AI-driven blasting.7 Aug 2026 · 20 min · 10 chapters
What’s Up THIS WEEK?! ⚠️ Why ‘URGENCY’ In Marketing Is a Huge Problem Now 📅 Q4 Is Already Being Decided | Ep. 547Marketing urgency compliance and timing for Q4 planning. Guest backgrounds: No guests mentioned; it’s a solo “Do This, Not That” episode.4 Aug 2026 · 11 min · 4 chapters