Do This, NOT That: Marketing Tips with Jay Schwedelson cover art
Podcast · 462 episodes

Do This, NOT That: Marketing Tips with Jay Schwedelson, page 2

by GURU Media Hub · English

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

All episodes, page 2

SPECIAL SERIES ==> 🚨 Stop Sleeping On The Forgotten Platform <== | BATHROOM Break #119 COLLAB: The Marketing Millennials + Do This, Not ThatThe episode argues marketers are “sleeping on” Facebook, calling it a cost-effective, high-attention platform for both organic community building and paid lead/event registration.3 Aug 2026 · 11 min · 5 chapters
SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545Jay Papasan (author of The One Thing) discusses the “real secret to productivity” as purpose, not optimization.31 Jul 2026 · 23 min · 12 chapters
What’s Up THIS WEEK?! NEW: LinkedIn DON’T DO!🛑 Facebook wants Vertical Video? Netflix Documentaries are WILD!!| Ep. 544Weekly marketing/business news and opinions: LinkedIn AI content, “stealable content” for higher engagement, shift to nano influencers, Meta testing TikTok-like vertical feeds, and a critique of…28 Jul 2026 · 12 min · 6 chapters
SPECIAL SERIES ==> 🟣NEW Way I’m Using AI!🟣 <== | BATHROOM Break #118 COLLAB: The Marketing Millennials + Do This, Not That“Bathroom Break” episode mixing Uber passenger etiquette with practical AI “ingestion” workflows for marketing and revenue targeting.27 Jul 2026 · 11 min · 5 chapters
SPECIAL GUEST!! Stu McLaren 🏚️ Your Community Dies at Day 90 Unless You Do This | Ep. 542How to build and monetize memberships/communities without “ghost towns” after ~90 days; why modern memberships are shifting from information to facilitation and progress.24 Jul 2026 · 23 min · 12 chapters
What’s Up THIS WEEK?! LINKEDIN Engagement SECRETS! 💸 AI Costs Rising! 🍿Odyssey NEWS!| Ep. 541LinkedIn engagement tactics (post frequency, word count, carousel performance, ending with questions), plus a critique of AI ad-creative efficiency and rising AI costs; then quick pop-culture takes…21 Jul 2026 · 11 min · 3 chapters
SPECIAL SERIES ==> 🌮 Taco Bell? Subject Line Test Ideas? <== | BATHROOM Break #117 COLLAB: The Marketing Millennials + Do This, Not ThatThe episode is a “Bathroom Break” collab between The Marketing Millennials and Do This, Not That, mixing light banter with practical email-marketing tactics.20 Jul 2026 · 13 min · 7 chapters
SPECIAL GUEST!! Sprout Social's Hailey McDonald 📉 Death by Dashboard Is Quietly Killing Your Strategy | Ep. 539Social media strategy in the “death by dashboard” era—how to use social data for faster, more trustworthy decisions; avoid “AI slop”; and build authentic reach via influencer work and employee…16 Jul 2026 · 23 min · 11 chapters
What’s Up THIS WEEK?! GOOGLE Social Post Tracking? WEBINARS are a Bad Word? 🎥🎬 Odyssey is 3 HOURS😬| Ep. 538Google Search Console now reports traffic for individual social posts by connecting to TikTok, X, Instagram, and YouTube; marketers should optimize social posts to appear in Google results.14 Jul 2026 · 10 min · 4 chapters
SPECIAL SERIES ==> 🕵️ The Clicks You're Not Tracking Are Costing You <== | BATHROOM Break #116 COLLAB: The Marketing Millennials + Do This, Not ThatThe episode is about “clicks you’re not tracking” in email and other marketing touchpoints, and how to use better intent signals to drive faster pipeline and higher customer lifetime value.13 Jul 2026 · 10 min · 4 chapters
JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536Russ Harp’s layoff story and how he used gratitude, faith, and LinkedIn vulnerability to build new opportunities; he’s also launching a small-business digital media agency.10 Jul 2026 · 22 min · 12 chapters
What’s Up THIS WEEK?! 📧 Tracking Email Opens is Now Illegal??| Ep. 535The episode focuses on whether email open-rate tracking will become illegal.7 Jul 2026 · 13 min · 6 chapters
SPECIAL SERIES ==> 🚨 Why Your Attribution Data Is Lying To You <== | BATHROOM Break #115 COLLAB: The Marketing Millennials + Do This, Not ThatBlended CAC (blended customer acquisition cost) for marketing optimization, and why attribution data can mislead channel performance.6 Jul 2026 · 13 min · 4 chapters
SPECIAL EPISODE!! 🎤 Public Speaking Advice That's All Backwards | Ep. 533A special bonus episode on public speaking advice for marketers, covering how to present effectively to any group size (Zoom with 5, conference rooms with ~6, or stages with hundreds).5 Jul 2026 · 9 min · 2 chapters
SPECIAL GUEST!! ClickUp's Co-Founder Chris Cunningham 💸 The $1,000 Content Hack Big Brands Miss | Ep. 532How ClickUp co-founder Chris Cunningham grew ClickUp (founded 2017; valued $4B+) using organic, creator-led content, then turned that audience into demo pipeline; plus his views on AI’s impact on…2 Jul 2026 · 20 min · 12 chapters
What’s Up THIS WEEK?! HUGE Google AI Overview Change! Simple Prompt to Show Up Everywhere! 🥊 Rocky? Jaws? | Ep. 531Google AI Overviews tracking changed—analytics can’t identify AI-overview traffic anymore due to link formatting updates; marketers should pivot by building content around questions users ask major…30 Jun 2026 · 11 min · 6 chapters
SPECIAL SERIES ==> 🚽 The AI Hacks We Actually Use <== | BATHROOM Break #114 COLLAB: The Marketing Millennials + Do This, Not That“The AI Hacks We Actually Use” (Bathroom Break #114) is a short marketing collab on practical AI workflows for ad/email copy and lead-content research, plus a brief humorous segment about “bathroom…29 Jun 2026 · 11 min · 5 chapters
🟠HUBSPOT'S CMO Kipp Bodnar🟠on AI and Showing UP! | Ep. 529Kipp Bodnar (HubSpot CMO) argues AI hasn’t killed content marketing; it broke the old playbook.25 Jun 2026 · 20 min · 9 chapters
What’s Up THIS WEEK?! NEW! LinkedIn CHANGE! Anthropic PROBLEM? Goodbye ‘Work Email’? | Ep. 528Weekly marketing news and commentary. LinkedIn is rolling out GIF reactions in comments, expected to reach users within days; the host argues GIFs in comment threads can increase impressions and…23 Jun 2026 · 10 min · 5 chapters
SPECIAL SERIES ==> 🤖 Your Email Metrics Are Lying to You <== | BATHROOM Break #113 COLLAB: The Marketing Millennials + Do This, Not ThatEmail marketing metrics are misleading due to bot activity; how to measure deliverability/content and shift toward “zero-click” value.22 Jun 2026 · 13 min · 4 chapters
It’s ALL about the Data!! SPECIAL GUEST!! CEO of Data Axle 🔥 Andy Frawley 🔥| Ep. 526Data quality and AI for marketing data foundations; linking B2B and consumer profiles for “whole person” targeting; direct mail’s continued performance; event ROI.19 Jun 2026 · 17 min · 9 chapters
🟡NEW! Amy Porterfield! Webinars, Email, and Events! | Ep. 525Amy Porterfield’s pivot from Digital Course Academy to new coaching/events, and her webinar + small-event playbooks for driving revenue.18 Jun 2026 · 32 min · 15 chapters
What’s Up THIS WEEK?! 😳 How to Show Up in AI! NEW Email MUST DO! World Cup?⚽️🥅 | Ep. 524How to “show up” in Google AI Overviews (recency + question formatting), what LinkedIn signals AI uses, and how to adapt email for AI inbox summaries (“live text” in first 150–200 characters).16 Jun 2026 · 11 min · 4 chapters
SPECIAL SERIES ==> What 50,000 Bees Taught Me About Marketing 🐝 <== | BATHROOM Break #112 COLLAB: The Marketing Millennials + Do This, Not ThatJay Schwedelson and Daniel Murray (Marketing Millennials) discuss “The Bathroom Break” marketing tactics, using Jay’s bee experience as a hook for “aggressive” urgency and staying top-of-mind.15 Jun 2026 · 12 min · 4 chapters