What’s Up THIS WEEK?! 🟠AI Visibility Has Changed!🟠Mountain Dew Soap? Dancing With The Stars? | Ep. 565

0:01Welcome to Do This, Not That, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for what's up this week from the Do This, Not That podcast. This is where we share all the stuff going on in business, marketing, and life. And let's jump right into it because there's something big going on in the world of AI that we are all, I think, wrong about. At least I was wrong about it. So first off, what are we talking about? Did you know that 69 % of AI sources change day to day?

0:41What does that mean? That means when you go to ChatGPT and you ask it something and it gives you an answer with all these sources and citations, and then you go there the next day and you ask it the exact same question. The majority of time, you're going to get a different answer with different citations, different sources. And we got to solve that. I'm going to share with you how, but there's some new data that just came out that has actually been studying this. So here's what's up. So first off, what happened was Forbes came out and shared that Reddit lost 86 % of its chat GPT citations in just a matter of a few days.

1:17Meaning that Reddit was up there as one of the top sources that ChatGPT was using in terms of giving credit for the answers that it was giving. But out of almost nowhere, it dropped from 3.8 % of all ChatGPT citations to under a half a percent in just the last 30 days from Reddit. So what does that mean? What does that mean for you as a marketer? what do we need to be thinking about? What we need to think about is our AI visibility. And here's the mistake that people make. People go on there and they search something up, they see their brand and they go, okay, we're good. Or they get some sort of tool out there and they use it and the tool gets them showing up in Claude or Chachipati or Gemini.

2:08And you're like, okay, we're good. Let's go on to the next thing. But that's not the gaming work. This is literally changing day to day. So let me give you some stats first, and then I'm going to tell you how we actually solve for this. So get mentions, just track this whole thing, get mentions did. And they're the ones who came out with that 69 % of AI sources are changing day to day. They did thousands of identical queries across the four major platforms. Okay. And they did this day after day after day. And that's exactly what they found that 69 % were changing. But if you actually boil it down.

2:43The daily churn, for example, on Chachapiti was 79%. On Gemini, it was 88%. Perplexity was 44%. And Google's AI mode was 75%. All right. So this is tough because you could be going in there and creating a report on Tuesday. How is my brand showing up? And it could be totally wrong by Friday. And the other wild thing that came out this week was from a company called Profound. And Profound reports that 50 % of content cited by AI answer engines is less than 13 weeks old. So not only is stuff changing, but the different AI platforms want all this new stuff. This is hard. Okay, so what can we do? First of all, nothing is going to be perfect, okay?

3:28This is very much like internet marketing. I remember because I'm an old nerd. I've been doing this for a long time, back 20 plus years ago, internet marketing was changing every single day. Okay. And that's exactly where we're at now. So this is something that's a living, breathing thing. So what is it that you want to think about doing in your organization? Okay. What you want to do is pick the 10 questions. Okay. That influence someone buying your product or service the most. That's what you want to do. If you don't have 10 questions, great. Get five questions. then what you want to do is you're going to want to go every Friday and you're going to ask the exact same question.

4:07You want to open up an incognito browser. All right. And you're going to incognito browser, meaning on the upper right-hand corner of your Chrome browser, you go scroll down, you click incognito because you can't do anything in your regular browser because ChatGPT or Gemini or whatever remembers you. You need to do this as it's a fresh look. And then And every Friday, you're going to ask the same five to 10 questions about what influences someone buying from you. You're going to ask them to Chachupiti and Gemini and Perplexity and Claude every single week. And then you're going to track how did we show up, what position were we in, who beat us, what sources were cited.

4:45The three stats that you really want to make sure you know are what are your AI visibility rates, okay? What is the number one recommendation rate? How often are you the first brand mentioned? And also your owned citation rate. How often is your site actually cited? Now, there's a simple prompt that you can use. It doesn't have to be exactly this. You can even go to Chattapit and say, what prompt should I use to have a weekly dashboard? Okay, what prompt should I use to have a weekly dashboard about our AI visibility show up rate, knowing that AI visibility is changing every single day? But for a basic simple prompt, you can just go to any of your favorite AI tools and say, answer these five buyer questions normally.

5:31And then you list your five buyer questions. Do not use previous conversations. That is critical for you to say, do not use previous conversations. Then list brands recommended in order. And then you put your brand. Is my brand included? Yes or no? What is my brand's position? Top competitors. sources domain cited why my brand was included or excluded and do and do not alter the answer to include my brand the two key things you want to say always are do not use previous conversations and do not alter the answers to include my brand this is what we need to be doing every single week it seems ridiculous but it's frustrating to me to see how many organizations are just buying a tool and think that they have it covered and they don't.

6:22All right, let's get into some other really bizarro news that I saw that was out there this week. Did you see this Mountain Dew, you know, the soda that has more caffeine than 17 cups of coffee? They came out with a men's grooming brand with another company called Duke Cannon, and they came out with a soap and body wash that you can buy at Walmart, a Mountain Dew body wash. Who is buying this? What is going on? Like, do you really go to Walmart? You're like, all right, I need toothpaste. I need some shampoo. Oh, I'm going to get the, I got, so I need to get some body wash. Let me get the Mountain Dew body wash.

7:02I mean, so what is the move there? Okay. I'm going to use Mountain Dew body wash. Then I'm going to spray myself with acts whatever all over my body and then I'm going to go out at night and wonder how come I can't get anybody that wants to go on a date with me because you smell weird is that bad to say I don't know maybe it is and then in pop culture let's get into since you didn't ask ridiculous portion of this podcast first of all there's a lot of great tv on right now yes football is back amazing my fantasy team already lost in the first week but the real housewives of New York is back. The reboot, the new people, fantastic.

7:38Go back and watch Real Housewives of New York. The Secret Lives of Mormon Wives comes out this week. Let's go. Now, if you like true crime, which apparently is everybody, I don't know why everybody likes true crime. It's a little bit worrisome to me, but there's a great new true crime show called The Killer Story on HBO Max. I'm telling you, it's like a three-part show. It is great, but the biggest thing I have an issue with, I always have an issue with something, is Dancing with the Stars, okay? Dancing with the Stars just came out, and now they share everybody that's on Dancing with the Stars.

8:08Here's all the celebrities. The way Dancing with the Stars works is, if you've never seen it, they pair up one celebrity with one professional dancer. That's what they do, and so they have a cast of all these celebrities, and they go, these are our celebrities for this year's season, and here's the problem, and maybe I'm an old nerd, but like, I don't know who any of these people are, okay? I just don't know who they are. So they're not famous. I'm going to give you an example. I'm going to tell you some of the pairs. I'm going to tell you the famous person and the dancer they're paired with. And I want to know if you know which one is the famous person.

8:41Are you ready? All right, here's the first pair. Riley Arnold and Connor Wood. Which one of those people is the famous person? No idea. Zero Burger. No idea. How about this one? By the way, it's Connor Wood. Okay, The next one, Maura Higgins or Mark Bayless. Who knows who these people are? These are not stars. I'm sorry to your families. You're not a star. By the way, Maura Higgins is the famous one. And then how about this one? Who's the famous person? Haley Bills or Jenna Dewan? I have no idea. Who are these people? What is going on? We need to up our game. We need to get some real celebrities on there.

9:19I don't know what's happening. By the way, Jenna Dewan's famous. Congratulations to her. Listen, I appreciate you being here. we uh you got to go check out my new course i'm launching a course for the first time is about all things webinars if you put on any kind of webinars your organization you're going to check this thing out we are doing an early access list right now you can go to everythingwebinars.com if you get on the list now we're doing a live launch at the end of october but if you get on the list now you get the lowest pricing that sounds like i'm an oxy clean guy but i promise you and we're also giving out special content if you get on the list now So go to everythingwebinars.com, check it out, and have a great week.

9:59Wait, don't go anywhere. There's two really important things I want to tell you. First off, my book is out. Stupider people have done it. And I don't know how, but this book has made it to the USA Today bestseller list, one of the top books in the entire country. Now, all net author proceeds are going to the V Foundation for Cancer Research. And between this book and things that we're doing, we've now donated$130 ,000 in the fight against cancer. If you buy this book, if you buy the Kindle, the audio on Amazon, on Barnes and Noble, anywhere, money is going to fight cancer. We need your help. Please grab a copy of Stupider People Have Done It.

10:38The second thing is I want to work with you. I want to amplify your brand. I want my agency to help you get more customers, more subscribers, more whatever. I want to partner with you in so many different ways. All you got to do is go to jschwedelson.com, jschwedelson.com. And then there's a button in the upper right-hand corner that says partner. Fill out that form. Let's work together. Let's do stuff. And if this wasn't the worst podcast you've ever heard, it would be amazing if you follow the show, if you leave a comment, if you tell your friends about it. I appreciate you and go out there and crush it.