SPECIAL SERIES ==> 🚨 Your AI Copy Is Snitching On You <== | BATHROOM Break #121 COLLAB: The Marketing Millennials + Do This, Not That

0:07Jay Schwedelson:We are back with another bathroom break. I'm here with the traveling man, Jay Schwedelson, and he's going through a major life change right now. Both of these kids are out of the nest, flying high, and he's been in New Orleans. He's going to go to LA, but I have a question. First, how is I going? And also, are you eating the beignets when you're out there? Well, that's a good question. So yeah, I just moved my son into college. He goes to Tulane. I moved my daughter into college in LA next week. And so I'm going to be an empty nester. First off, it's very ridiculous. Every person I come across, are you OK being an empty nester?

0:48I'm like, what am I supposed to say to that? No, I'm not OK. And I'm going to run away. I just say, yeah, it's going to be fine. but yeah i'm in new orleans and we did get beignets and i got powdered sugar i was wearing a black shirt and i was walking around and i got powdered sugar all over me and i looked like i like i like i did splatter paint and ali was like you're embarrassing bro like what's wrong with you i'm like it was really good you look like you went to a uh college party yeah oh i couldn't be last So when we dropped off, my son got them all ready to go. I'm like, it was early. It was like five o 'clock.

1:28I'm like, do you want to come out to dinner with us? We're flying out the next day. And he's like, absolutely not. He's like, I want to call my friends. I'm like, no, but we're here. He's like, that's a you problem. So anyway, so now, Daniel, you and I would just hang out that much more.

1:45Jay Schwedelson:Oh, yeah. We hang out so much right now. So I don't know. All right. All right, let's jump into this nonsense. So here's the topic of the day, which I don't think people are aware of. There is a major change going on with how we all are using AI. I call it the AI watch out era because we'll get into both Claude and Chachapiti, but both Claude and Chachapiti are doing things that in their outputs now, they're making it very hard for us to remove the fact that we use AI to create stuff. That was the worst explanation. So Daniel, you want to talk a little bit about like what Claude is doing first?

2:25Jay Schwedelson:Yeah, so Claude's adding watermarks. And I think it's because like the European Union like made them do this. But this is going to like make it harder for you as a marketer or you as an individual to take images, create them and post them because they're going to have watermarks and people are going to know it's AI. I've always said from the beginning, like, AI should probably, and this is actually kind of good for marketers, I would say, because if you're a graphic designer out there, if you're a creative person out there, like, it's actually going to help you because you can, like, now, like, your images are going to stand alone if you can create images for yourself and be able to create original things that ChatGPT and Claude aren't creating for you.

3:14Jay Schwedelson:So I actually think this is a good thing for marketers, but it's actually going to be harder if you are only using AI to create images. What's your what's your take on it? Well, I think the image thing is really important. But the other big thing that Anthropic Claude, that's who makes Claude's Anthropic, is they're putting a watermark in text itself. So let's say you go to Claude and you ask it for, you know, help me write blah, blah, blah. okay they are putting in not not even in the metadata okay they're putting in this they're weaving into the text and the way the text is written this watermark that if you just copy and paste text from Claude and put in something else okay it is going to be able to be viewed as AI written so really what we need to be thinking about is Claude is really a first draft place right or after you come up with your first draft it's like your first edit then you take it somewhere else then you edit it some more but the the age of copy and paste from claude specifically text or images is over and it's worldwide it did start with the eu ai transparency stuff the requirements but now they're doing it for worldwide they're doing it right now and then the other pieces it's bleeding over to chat gpt and daniel i don't know if you've seen this i'm just curious like i've tested creating images in chat tv2 and posting it like on linkedin or whatever it is doing horrible when i just take an image from chat that i've made and put it into linkedin are you seeing the same thing even regardless of being identified as ai it's actually with all ai platforms that linked like social platforms are good at reading it as i take it out and put it in like a canva or something like that because in in the back in the metadata of like the image it's showing like it's AI.

5:09Jay Schwedelson:Sorry, if you take it out and put it in Canva, but I'm guessing they're doing something extra now because people have found ways to get around this. I'm also wondering, because there are ways to write in Claude and Chagiri where you're bringing in a lot of your first draft and helping AI edit it. I wonder, are they marking up those things too? like because if you're writing a bunch of things on your own and you're like not a grammar person and you're saying chat gbt could you like edit this for grammar and stuff like that i wonder if they're adding it or it's only editing it if you're saying write me this um based based on research i wonder what what what how far are they going down the line with that yeah i i it's interesting because i think we're minutes away from there being a zillion tools we can go out and strip out the claw text watermark you know it's going to happen it's like oh drop it in here we'll remove the watermark and then you could use it i mean that that nonsense is gonna i mean they they've done that for i mean cap cut used to have like watermarks they used to have watermarks for like images like if you make them on other platforms and and there's so many things that and then also there's a lot of people watermark their like memes or watermark the images and all There's programs to take that off and strip theirs.

6:33Jay Schwedelson:So I feel like there is going to be ways to strip this. But I think ChatGPG and Claude are doing what they – their output is a watermark. So they've cleared the standard that needs to be. And whatever happens after, it's not their fault, I'm guessing. Yeah, and I'll tell you what I've seen that does work right now, even though there's a lot of write-ups that say it doesn't work. So if you take any image created in AI, whether it's, you know, claw design, attachment to your whatever, and then you do put it in Canva, modify it, you know, save it, post it. I've seen that not get identified as AI and it works really well.

7:09Also screenshotting an image that you create an AI and then resizing it a bit and posting it. Everything they tell you online says that that doesn't work. But for me, I found with our clients that that is actually working in terms of it not being identified as AI garbage. I also read, which I have yet to see any data that supports it, that if you use Canva and use the background remover, the BG remover, which we use all the time, that that is now also creating another one of these, you know, synth ID moments where it's being identified as AI. But again, I've seen no data to support that that's an issue.

7:47So right now, I think the move is take it out of the AI tools, bring it to Canva or screenshot it and then roll with it. And you seem to be doing fine.

7:57Jay Schwedelson:Yeah, I mean, also the key with this era we're in is that you have to be paying attention to these type of news because you could be doing the same thing that was working yesterday. And it's going to change tomorrow because there's watermarks and there's all these things. So test it and see what's going to work. but also don't be the one caught out creating images and having watermarks all over and then people knowing you're the one doing it. All right, before we wrap up here, Danny, you've also been on the road traveling a lot. How have your travels been going? Have you been eating a lot of airport food?

8:35Has everything been smooth sailing for you?

8:39Jay Schwedelson:We're running into this problem where I've told Ari, she's probably going to get mad at me that I'm saying this, But I've been telling Ari, like, could you go get some snacks before we go on the plane? And she's, like, coming back with, like, taking, like, 30 minutes and, like, getting actual, like, food, like, from places that she's ordering. And I mean, like, just, like, get snacks that we could bring on the plane. And then, like, the gates that were boarding by the time she gets back. And this has happened twice since she's done this. I mean, whenever we get snacks, meaning like get like Cheez-Its with a plane in the water.

9:17Jay Schwedelson:That's all I'm asking for. We've run into the problem where like we're missed out boarding twice. Oh, no, that's amazing. Yeah, twice on this traveling trip because of this getting food. Well, I went, Allie stained herself and she's like, can you see if there's like a stain remover in the airport somewhere? so i was about to board so i'm running the airport to find a scene remove her pen thing which i found i got back and then she had already she went she boarded without me i was like like that's not cool like on the plane i go i found it she's like sorry i boarded i'm like what i mean it could have been better i mean she she got the spot for you yeah but i still think it's funny like if you're looking for her and like where are you?

10:04Jay Schwedelson:No text, nothing. Like what happened? I mean funny the plane took off and you're looking for staying in a room. Yeah, peace out. I did find it. Well, everybody out there watch out for the watermarks. Daniel Review for the Marking Millennials or leave me a review on Do This Not That and we'll see you at the next one.

10:32Bye.