Do This, NOT That: Marketing Tips with Jay Schwedelson cover art
Podcast · 462 episodes

Do This, NOT That: Marketing Tips with Jay Schwedelson, page 3

by GURU Media Hub · English

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

All episodes, page 3

Most brands only use 30% of what their marketing tools can actually do!!! SPECIAL GUEST!! Alex Conners from Wunderkind 🎯 It Was NEVER the Tools | Ep. 522MarTech consolidation and why “all-in-one” platforms don’t replace the need for integration, data, and teams.11 Jun 2026 · 19 min · 11 chapters
What’s Up THIS WEEK?! HUGE Email Change! LinkedIn Big News! MY BOOK!! | Ep. 521This episode covers three main marketing updates: LinkedIn analytics, email list opt-in changes, and Reddit’s new feature.9 Jun 2026 · 9 min · 4 chapters
SPECIAL SERIES ==> 🚨 The VIPs Already Hiding In Your Database <== | BATHROOM Break #111 COLLAB: The Marketing Millennials + Do This, Not That“VIPs hiding in your database” beyond obvious buyers—how to segment and treat high-intent audience members using pain-point and engagement signals, plus pre- vs post-purchase and long-term audience…8 Jun 2026 · 11 min · 5 chapters
NEW: Ultimate Subject Line Test Ideas🫨Jay's SCOOP | Ep. 519Jay shares “ultimate” email subject line A/B test ideas, claiming they’re easy to try and can work for any marketer type.4 Jun 2026 · 10 min · 2 chapters
What’s Up THIS WEEK?! AI Tip to SHOWING Up ➕ Instagram BIG Change 🔥 | Ep. 518Marketing “AI visibility” strategy, using overlapping AI-generated buyer questions to guide content; Meta’s new Instagram subscription features; plus brief business/media pop culture and promotions.2 Jun 2026 · 9 min · 4 chapters
SPECIAL SERIES ==>Webinar Registration and Show Up SECRETS!! <== | BATHROOM Break #110 COLLAB: The Marketing Millennials + Do This, Not ThatWebinar registration and “show up” tactics, plus a light discussion on using AI tools (ChatGPT/Claude) and why to avoid “thank you” prompts.1 Jun 2026 · 14 min · 5 chapters
Why Your AI Still Sounds Like a ROBOT 🤖 SPECIAL GUEST! RingCentral's Kristen Koenig | Ep. 516How to make AI sound human and how marketers should use AI to improve the full customer communication loop (not just outbound content), plus a 3-year forecast for voice/video.29 May 2026 · 21 min · 8 chapters
STOP Making BORING Marketing Right Now 🚫 Jay's SCOOP | Ep. 515Jay argues marketers should stop using “AI-made,” template-driven, stiff content and instead “un-AI” marketing with lo-fi, human formats that drive engagement.28 May 2026 · 11 min · 2 chapters
What’s Up THIS WEEK! 🚨 META News! NEW App: Forums 👀👀👀 | Ep. 514Meta launches “Forum,” a standalone app for Facebook group discussions; LinkedIn adds “Cross Check” to compare AI tool outputs and shows a real-time AI usage leaderboard; email marketing shifts…26 May 2026 · 10 min · 4 chapters
SPECIAL SERIES ==> Marketing During Holiday?? <== | BATHROOM Break #108 COLLAB: The Marketing Millennials + Do This, Not ThatWhether to keep marketing during holidays/off-hours (Memorial Day), and what tactics to use for email and social instead of pausing.25 May 2026 · 13 min · 5 chapters
23x NYT BEST SELLING AUTHOR! SPECIAL GUEST!! Laura Morton (also Publisher of MY BOOK!!)📙📘📗📕📚 | Ep. 512Publishing and marketing a book in 2025—why books are still selling, how to choose the right path to market, what makes a bestseller, how to spot AI-written content, and why pre-orders matter for…22 May 2026 · 24 min · 10 chapters
Ask Us ANYTHING!! 🕵️ The Free AI Trick That Exposes Any Competitor's Tech Stack | 511“Ask Us Anything” episode for marketers, focused on free AI workflows to improve marketing research, content, and analytics, plus a short “ridiculous” segment with entertainment recommendations.21 May 2026 · 11 min · 3 chapters
What’s Up THIS WEEK: 😳 New BEST Day to Send Email? HULU ‘Send Help’📺 | 510Best days/times to send marketing emails and webinar invites; plus marketing takeaways for AI assistants and a few entertainment picks.19 May 2026 · 9 min · 3 chapters
SPECIAL SERIES ==> JUNE This Year is VERY Different for B2B and Consumer Marketing😳<== | BATHROOM Break #108 COLLAB: The Marketing Millennials + Do This, Not ThatJune marketing challenges and opportunities for B2B and consumer brands, using a “Bathroom Break” collab between Do This, Not That and The Marketing Millennials.18 May 2026 · 11 min · 5 chapters
Ask Us ANYTHING!! 20% INCREASE With Just One Word😳 | Ep. 508Marketing Q&A focused on simplifying messaging to reduce cognitive load, plus a “ridiculous” personal question about avoiding neighborhood block parties.15 May 2026 · 11 min · 3 chapters
Attribution Isn't Dead, You're Just Doing It Wrong 📉 GUEST! CMO & CRO Laura Beussman from CallRail | Ep. 507Attribution and marketing measurement—why “attribution is dead” is wrong, but last-touch models are misleading; how to use conversational AI and self-reported attribution to connect marketing…14 May 2026 · 18 min · 9 chapters
What’s Up THIS WEEK! 😬 ChatGPT Ads Are Live With NO Minimum Spend Required! Meta Is Dying? 🔥Devil Wears Prada 2 Review🔥| Ep. 506OpenAI’s ChatGPT ads launch with no minimum spend; debate on New York Times claims that Meta/Facebook is dying; email marketing data on first-14-day engagement; examples of AI misuse in brand social…12 May 2026 · 10 min · 6 chapters
SPECIAL SERIES ==> NEW LinkedIn Secrets to Engagement <== | BATHROOM Break #107 COLLAB: The Marketing Millennials + Do This, Not ThatA “Bathroom Break” collab episode between Jay Schwedelson (Do This, Not That / subjectline.com) and Daniel Murray (Marketing Millennials) sharing “LinkedIn secrets” for engagement, plus a brief…11 May 2026 · 13 min · 5 chapters
Ask Us ANYTHING!!! 🤔 The "Maybe" Button That Lifts Clicks 14% | Ep. 504Marketers’ “Ask Us Anything” episode on why AI-driven content volume can reduce engagement, plus tests that improve performance, and a “ridiculous” debate segment.8 May 2026 · 9 min · 5 chapters
🟣Chief Growth Officer @ Thorne: Negative Split Life Philosophy w/Mary Beech🟣 | Ep. 503Mary Beach, Chief Growth Officer at Thorne, explains Thorne’s shift from practitioner-only supplements to modern DTC, and how she drives growth through full-funnel content, Gen Z education, and…7 May 2026 · 22 min · 13 chapters
What’s Up THIS WEEK!🧠NEW! Email Phrase AI Is Secretly Hunting For....TV SHOW HACK! | Ep. 502How to improve email open rates using “signal phrases” that Gmail/Apple Mail AI summaries extract; marketing updates on Duolingo’s shift toward fewer “butt jokes,” Reddit ad growth and “intent”…5 May 2026 · 11 min · 6 chapters
SPECIAL SERIES ==> 🚨 NEW: LinkedIn Feature That is Game Changer for Webinars & Events ➕ NEW Instagram Must-Know Metric! <== | BATHROOM Break #106 COLLAB: The Marketing Millennials + Do This, Not ThatSummer tactics plus a marketing “Bathroom Break” collab focused on new LinkedIn off-platform event ads and Instagram’s new share/skip-rate emphasis.4 May 2026 · 9 min · 5 chapters
500th Episode!!🔥 HATE Mail! Jay Shares it ALL!! | Ep. 500Jay Schwedelson’s 500th episode of Do This, Not That, where he reads and responds to hate mail/unsubscribes he receives via jschwedelson.com and email, arguing haters are “losers” and that negative…1 May 2026 · 12 min · 6 chapters
Marketing Automation Platform Fails 🎯 SPECIAL GUEST!! Jaina Mistry from KNAKWhy marketing automation platforms “fail” in practice, how to run better RFPs, and what to fix in scoring and integrations; plus Jaina’s AI and career perspective.30 Apr 2026 · 23 min · 8 chapters