SPECIAL SERIES ==> 🚽 The AI Hacks We Actually Use <== | BATHROOM Break #114 COLLAB: The Marketing Millennials + Do This, Not That

0:07Jay Schwedelson:Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from The Marketing Millennials and me, Jay Schwedelson, from the Do This Not That podcast and subjectline.com. each episode in the series we are going to go over quick tips about different marketing topics and if you want to be in the bathroom fine just don't tell us about it thanks for checking it out we are back with another bathroom break i'm here with the jay swettleson um and i was taking him on camera today and i i was like looking at his background i'm like it looks pretty similar but is your camera messed up because it's like this wide angle like no i moved offices i'm in a new office i realized that after you told me that but i was like we were going to talk about it because i don't care so i'm in this we moved offices i'm in this new office building there's like a bunch of different companies in this building and there's a bathroom on each floor and so I can't believe I've been going to another floor to use the bathroom because I don't want to like run into people I work with and stuff and you know because we're all on this one floor my company so I've been going to another floor to use the bathroom am I the biggest loser of all time no you have like bathroom anxiety it's okay it's okay um I think I used to do that at like school sometimes to like go like the furthest bathroom away from anybody or find like that's the that bathroom i know i know some people who only go bathroom at home like they'll hold it for well how do you do that i do it at conferences i look for the furthest like you know if you're like somewhere in the exhibit hall whatever i go so far away because i'm like it's just too weird that's the worst feeling like you come out of the bathroom and like someone knows you yeah yeah yeah yeah it's the worst no first of all like well it is the bathroom break we can't talk about that.

2:10Everyone's listening. Like, I can't believe they just talked about that. Oh, well, here we are. But now we're going to get into the important stuff. We're going to talk about AI. Uh, we got some tips and tactics and things that we are both doing that maybe you haven't heard of. Maybe you haven't tried before. I got one up my sleeve, but Daniel, you want to hit it out first?

2:27Jay Schwedelson:Yeah. Something I've been doing lately and it's been helping me a lot is I've been writing for my ads or email copy or anything I'm doing, I always take the top, let's say, 10 people in the industry or the 10 people ever to do it and ask it to review based on their principles to see how I can make that thing better. So for example, if I'm going to do copywriting, I might add like Sugarman and Ogilvy and um halbert and famous copywriters and ask them okay how would they make the hook better give them a response how would they make this part better and i would help them they notice and i won't use it as table stakes but i will use it as a way to refine my thing like because sometimes they'll come each platform comes up with a different word or a different way of saying this or a different opening or something that makes it a little bit better so i i've been trying to use it as a thought partner, but use it with the smartest people in the room, judging what I'm doing?

3:35So the reason I love that is, you know, what people have to realize about AI, it's synthesizing all of the information on the planet. So if you say, okay, I have this business idea and I want Steve Jobs to analyze it and Mark Zuckerberg and Jeff Bezos and so on and so forth, they're taking every speech, every article, every quote, everything they've published, every investor call they've been on. They're synthesizing that data. And they're able, if you use it the way Daniel said, you're able to actually get their input on that specific thing. It's an underutilized way to use AI. So that's really smart.

4:09Do you do that also if you're cooking? What would Julia Child say about this chicken recipe?

4:15Jay Schwedelson:I mean, I don't cook, so that debunks that. But I would do it like if I'm playing tennis or something, I would say, what would these tennis coaches say about this part of the work, kind of that part of the work, kind of recovery or this or that? I just, because like you said, it pulls from the internet and it pulls from a thing. Like Ogilvy and all these people have written so many books about their process, their formula. It's on the internet. People have written articles about it. So it's not like secretive. And the key to this is using your own thoughts first. because if you're using just their thoughts, it's going to end up being their thoughts.

4:57Jay Schwedelson:Or if you say, like, I want to write this about this. But he's like, you write it first, and then it helps refine it. And then you write another part and then refine it and keep refining it until you think it's a finished product. So that's the key. A lot of people will just use it as their first draft. I think you need to work it yourself a little bit, massage it yourself, and then put it out there. Yeah, I love that. I'll tell you the AI thing that I've been doing with a lot of my clients. It's really, really cool and working well, which is simple to do. So whatever product or service you're selling, it doesn't matter, business, consumer, whatever, you're going to go to all the five major LLMs, meaning you're going to go to ChachiBT and Claude and Gemini and Copilot and Grok, all the free versions of all these tools.

5:47You're going to go on each tool and you're going to ask it the same thing. You're going to say, hey, I'm selling this product or service, and these are the type of people out there that are buying it and that are interested in whatever. Can you give me the top 50 questions that anybody that's interested in this product or service or category comes to the platform and asks you? And then you're going to take the output. So you're going to get 50 questions that it gives you on Chachupiti, on Claw, on Gemini, on Grok, on Copilot. You're going to take the answer it gives you on each one. You're going to take them all and you're going to dump them all into, let's say, ChatGPT.

6:24And you say, ChatGPT, of these questions, which ones are overlapping on all five platforms? And what you're going to find is there's going to be four or five questions that are showing up on every platform that people are asking about your product or service. Those then should be turned into the lead content on your website, your blog titles, your podcast titles, your offer titles. your webinar titles, your consumer product, sale titles, everything, because that is the pain point that you are solving for, because that is the most common pain point that everybody's out there asking for. It's the easiest hack to figure out what it is your go-to-market should be, and it takes like two minutes.

7:06Jay Schwedelson:I like that because not only because it's like, but also that if it's saying it on all LLMs and you're cross-referencing, you have the ability to possibly show up in multiple LLMs, not just one LLM. Cause if you just took it from chat GBT, you might only show up in chat GBT's LLMs. If you're trying to get those like articles shown, I might add a little flavor to it. And like, I like to always add, like do some extra research on like Reddit and like the social platforms or what questions that people are asking common questions about my industry on there. because I feel like a lot of people go to Reddit and Quora and ask some questions and review sites to go ask the question.

7:52Jay Schwedelson:So I like to add that into like G2 or whatever you find and see what common pain points are there and then pull them in as well because I think those are also places where people are asking or like expressing pain and those sites. So I would add that just to make it a little better, but I think it's, I think that's such a smart idea to have it on like five different platform and cross-reference. So let me go back to the original topic since I'm a, since I'm a disgusting. When I go to a hotel, me and my wife go to a hotel, you have your bathroom in your room, which my wife takes over. I say a solid 70 % of the time I will go and use the bathroom in the lobby.

8:36is that weird am i a total weirdo for using the lobby bathroom instead of the one in my room

8:43Jay Schwedelson:are you the person that like goes downstairs at home too or like goes a different room at home yes uh yeah um i think depends i think the answer is well i mean i know it depends on the activity that's taking place, obviously. But no, I know somebody who, like for like five years, they lived in the same apartment together and they would go to a different apartment building next door to go. So the partner never knew that they do that, do that and then come back to their apartment. Wow, that is weird. That's actually weird. That's actually really weird That makes me feel better around myself I mean the bathroom anxiety is Is a real thing I think like Some people get traumatized from like Childhood from that I'm not by the way talking about like going and brushing my teeth in the same bathroom I want to clarify We all know you're not talking about brushing the teeth I'm trying to clarify That your toothbrush is downstairs Yeah yeah yeah it's in the lobby I left my toothbrush in the lobby Yeah I left my toothbrush but I'll be back in 15 minutes.

9:54Yeah, I go there in my robe.

9:58Jay Schwedelson:Well, you've had that mistake where you didn't bring any robe. Yes, I've been caught off guard outside of my room. But another episode where we've really made sure we've solved many of the world's problems here. We're really just doing such important work. Listen, everybody leave a review, or maybe don't. I don't know. I'm scared if anybody leaves a review. Leave us a comment on Spotify. Let us know what you think, and we'll check out the next one. Daniel, come on, man. I got to get back to work. Get out of there. All right. While he's still in there, this is Jay. Check out my podcast, Do This, Not That, for marketers.

10:33Each week, we share really quick tips on stuff that can improve your marketing and I hope you give it a try. Oh, here's Daniel. He's finally out.

10:41Jay Schwedelson:Back from my bathroom break. This is Daniel. Go follow the Mark and Millie podcast, but also tune into this series. It's once a week, the bathroom break. we talk about marketing tips that we just spew out. And it could be anything from email, subject line, to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.