What’s Up THIS WEEK?! GOOGLE Social Post Tracking? WEBINARS are a Bad Word? 🎥🎬 Odyssey is 3 HOURS😬| Ep. 538

0:01Welcome to Do This, Not That, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for what's up this week from the Do This, Not That podcast. There's where we rip through some important marketing and advertising and brand stories and other ridiculous pop culture things. So let's get into it. There is something that Google just rolled out that I don't know why people aren't talking about more because it's massive. So for the first time ever, and Google just released this within their search console, it is now allowing for you to see reporting on social posts, individual social posts.

0:46What, what does that mean? So let's say you put out posts, you know, the three best recipes for lasagna, or you put out a social post, your company does, right? The five best solutions for CRM or whatever. It doesn't matter, business, consumer, nonprofit, you're putting out posts all the time. And then you see traffic to these posts and you're like, where is this coming from? Because up until now, you couldn't within the Google search console see at an individual post level, at an individual platform level, where this traffic was coming from. But now you can actually authorize your Google search platform, a console to connect directly with TikTok and X and Instagram and YouTube, right?

1:25And then you'll actually be able to see your clicks and impressions and all this stuff when somebody goes out there and searches a particular topic and your company posts are coming up and then they're clicking through. Why does this matter? Because we want to, everyone's going to social first. Now they're going to social first to search for things, but of course they're still going to regular search. And you want to say to yourself, what can I do to have my content show up as search results? So when you go to Google and you search something and it brings up a social post that you then click on, and that is the result in the Google search, how do you get your social posts, your company's social posts, okay, to show up there?

2:02So the easiest thing that you can do now, all right, is you go to Gemini. You do it in Gemini because this is Google's AI tool. And you say to Gemini, you are a Google search engineer responsible for deciding which social posts appear in Google search. Analyze this post and tell me exactly what I should change, increase its chances of showing up in Google search over the next 12 months. And if you want to go further, you could say rewrite the headline, rewrite the caption, on image text, whatever. But we really want to be thinking about, now that we can track it, how to optimize our social posts, our company social posts, to show up in Google search results.

2:41This is new. This just came out now. The other thing that just came out now also is from my own research group, World Data Research. We constantly are analyzing the word webinar. Listen, everybody puts on webinars. It's a great content format. It really figures out for you who is going to go to pipeline, who's interested. It builds brand awareness, thought leadership, all the things. But the word webinar is like a toilet bowl. Nobody ever wakes up in the morning and sees on their calendar that they're going to be attending a webinar and they're like, yes, this is awesome. Nobody feels that way.

3:14Now, webinar really is just the category of what it is. It's the format. But what we don't want to be doing is calling something a webinar. So in the last 90 days, World Data Research analyzed over 1 ,000 event registration pages for webinars. And what they found is pretty wild. By calling it something other than a webinar, we are seeing a massive increase in registration rate. So for example, the new ones that are really trending, instead of calling your webinar webinar, you can call it first look. When you call it first look, head to head against webinar for the exact same content, exact same everything, exact same speakers, we see a 20 % lift in registrations by calling it first look as opposed to a webinar.

3:59Another one is behind the scenes, as opposed to calling it webinar behind the scenes with blah, blah, blah. We're seeing that be a 32 % lift in registrations, okay? And then the last one that has been holding steady as the number one option for now almost a year is insider session. Insider session, instead of saying the word webinar, but head to head, insider session is lifting registration rates by about 35%, which is wild. So when you're putting out your webinar, don't call it a webinar. Call it anything other than that. And it's a great A-B test to try because why not? The other big marketing advertising news this week is from ChatGPT.

4:35So we all probably know at this point that ChatGPT is allowing ads, right? It's allowing ads. If you haven't beta tested with ChatGPT ads, it's very easy to do. There's like no minimum to try the ads. And they're very basic kind of like text-based ads. But one of the things that's going on that we all have to get ready for, there's not really a lot to do right now is, so OpenAI put out a bunch of these job posts and they're trying to hire people. and they're trying to hire people for their ads group, right? And what they're talking about in the job application thing is video ads, okay, and native ads and all these other ad formats.

5:12So ChatGPT is gonna be turning into like a giant billboard. Get ready for it. It's just gonna be like every other platform out there in terms of the ads. So it is coming big time. All right, before we get to the ridiculous portion of this podcast, I wanna let you know, okay, This episode is sponsored by NAC. K-N-A-K. NAC is incredible. It's not just about organizing your team's ability to design emails, to design landing pages, but it's about using the latest AI in your marketing operations and bring everything together. It is not easy to get this stuff out the door. Your emails, your landing pages, all your stuff.

5:50But NAC is incredible. If you want to check them out, it's a wild platform. Go to NAC.com slash demo. okay knack.com slash demo i've been using knack for years incredible stuff all right let's get into the ridiculous portion of this podcast since you didn't ask so the odyssey is coming out this week i'm very into this movie christopher nolan is making this movie um and everything you read about this movie is like it's going to be the greatest thing of all time now first of all the weirdest thing is i took greek and roman mythology in high school not high school in college i took zero information.

6:28Zero. I don't remember anything. So I'm going to be going to this thing as if I have no idea what's going on. Probably you as well. And the problem though, here's the problem. The movie is three hours long. And I usually live by rule. I don't go see a movie in the theaters that's more than two and a half hours because what happens is first of all, I'm a slob. I run out of food. I run out of my popcorn, which I don't like running out of. And then invariably I have to go to the bathroom. That's not good. I can't pause the movie on the thing. People around me, annoy me. But the worst thing is it's very hard to sit on your butt for three hours and stare at a screen.

7:02I have a hard time doing this. Does anybody else have this problem or is that a me problem? I don't know. And then you have the previews and me and my wife always battle on this. She doesn't care about the previews. I love the previews, but the previews are another 25 minutes. So now we're three and a half hours in. I mean, you literally have to be like, okay, what do you want to do this weekend? I want to see the Odyssey. That's what I'm doing the entire weekend that is it i'm dedicating my weekend to this movie because that's how long it is what do people think about these long movies i don't know and i know i'm supposed to give my hot take on uh love island i will just say that um i'm very frustrated i don't want to ruin it for anybody everything is very frustrating to me how it all went down but i will it wasn't even about the finale.

7:53It's more about who made it to the finale than anything else. So I'm not going to ruin it for everybody. I now have to get fully invested in The Real Housewives of Orange County. I have to get fully invested in Big Brother. I need to move on. It's time to move on. That's what's going on. Listen, I appreciate you. If you've not grabbed my book, Stupider People Have Done It. We became a USA Today bestseller. All net author proceeds are going to the V Foundation for Cancer Research. It'll be amazing. Check out Stupider People Have Done It, and we'll see you next week. Wait, don't go anywhere. There's two really important things I want to tell you.

8:26First off, my book is out. Stupider people have done it. And I don't know how, but this book has made it to the USA Today bestseller list, one of the top books in the entire country. Now, all net author proceeds are going to the V Foundation for Cancer Research. And between this book and things that we're doing, we've now donated$130 ,000 in the fight against cancer. If you buy this book, if you buy the Kindle, the audio on Amazon, on Barnes and Noble, anywhere, money is going to fight cancer. We need your help. Please grab a copy of Stupider People Have Done It. The second thing is I want to work with you.

9:03I want to amplify your brand. I want my agency to help you get more customers, more subscribers, more whatever. I want to partner with you in so many different ways. All you got to do is go to jschwedelson.com. jschwedelson.com. And then there's a button in the upper right-hand corner that says partner. Fill out that form. Let's work together. Let's do stuff. And if this wasn't the worst podcast you've ever heard, it would be amazing if you follow the show, if you leave a comment, if you tell your friends about it. I appreciate you and go out there and crush it.