What’s Up THIS WEEK?! 🤖 What Is Astra?(new ChatGPT) ➕ Alix Earle? ➕ Theranos? | Ep. 562

0:01Welcome to Do This Not That, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for what's up this week from the Do This Not That podcast. Hopefully my audio is okay. I'm traveling right now, but I didn't want to skip an episode because there's a lot going on. So let's jump right into it. The biggest thing out there right now for marketers to really be aware of is what OpenAI just announced, which is Astra, A-S-T-R-A. Now, Astra really is their new model, otherwise known as GPT-6.

0:45Now, right now, I want to break down what Astra is going to be able to do for marketers and businesses and what it can't. And it just rolled out. So you don't have access to it yet unless you are a pro user. which is happening like right now. And then a few days later, they're going to be rolling it out to ChatGPT work and Codex. And then within the next week or two, it's going to be rolled out to all users of ChatGPT. Now, here's the thing about Astra, why you need to know about it, because your clients are going to be asking you internally, they're going to be talking about it and you really need to understand what it can and can't do.

1:20So basically the difference between this model and all the other models with ChatGPT, it's not that it's giving you better answers to stuff, but it actually is allowing you to do actual work. So before, for example, you might say to Chatsby T, you know, tell me everything there is out there about my competitors, right? Now what you're gonna be able to do with Astra, you're gonna be able to give it a prompt, something along the lines of research my five biggest competitors, find every major offer, webinar, landing page, new campaign, messaging from the last 30 days, rank the 10 moves I should care about most and give me five things that we should test.

2:04You can send it on real deal missions. You could actually have it do work for you. It's much more agentic than any of their models before. But if when you see and you have access to Astra, you're going to be like, oh, now it's going to make me even better, you know, images, or it's going to write me even better copy. That's really not what this update is. And you're really not getting the most out of what it can do. So you really want to be thinking of Astra as any task in your organization that is repetitive of any kind, right? Oh, oh, we pull tracking from here and we put it over here or any other repetitive action that happens in your marketing org, Astra is going to be able to do that now for you.

2:53So, and that's something that I think that all marketers should really be thinking about because we can become a lot more efficient. So that's rolling out now. The other big thing that's happening right now is what's going on with offers. Whether you're a business marketer or a consumer marketer, September 15th, run up through the end of the year, is when we really need to be thinking about our offers because they change on what's working and what's not. So according to World Data Research, this data just came out. What you really want to be thinking about first on the business, the business side is starting September 15th and then beyond.

3:26You want to be focusing all of your downloadable content, all of your webinars, all of your blog titles, all of your stuff that's going to be in the resources tab, focus on things related to 2027. 2027 outlook, 2027 forecast, 2027 predictions in your industry, all of that, anything that is a future forward looking into 2027 outlook trends, forecast predictions actually has a 72 % higher consumption rate, download rate, registration rate than standard offers from September 15th through the end of the year. So you really want to right now be thinking about what the content is that you're putting out there.

4:08Because if you're just going out there, the generic stuff, you're wasting your time completely. Now, this also is the same thing on the consumer side. Okay, of course, we all know about Black Friday, Cyber Monday. That's not very creative. You don't need to focus on that. But what you want to be also thinking about, in addition to Black Friday, Cyber Monday, you want to actually have your content, your offers, your creatives that you're putting out there related to the end of the year. This is the best of the year. This is what our top selling things were. This is what's changing for next year, before the year ends.

4:44We are all, whether we realize it or not, you know, summer is technically not over, but it's pretty much over. And now we're in motion of Halloween and Thanksgiving and holidays and wrapping up Q4 on the business side. All of our offers, all of our content need to happen there. I mean, if you're on the consumer side and you're in the home improvement area, you want to have the seven home upgrades worth making before 2027. The five fitness trends you'll see everywhere in 2027. Lean into the mindset and we're actually seeing that have dramatic impact on performance. All right, let's get into since you didn't ask, let's get into some nonsense here.

5:21I don't know if you saw this, okay, but Elizabeth Holmes, she's the woman from Theranos, the one who like went to jail for lying about what Theranos could do and it was just blew up everywhere. She would try to act like Steve Jobs and her black turtleneck. Well, a documentary trailer just dropped. There is a documentary coming out in October. Okay. And it's being made by Nathan Giller and Lance Oppenheim. These dudes are like the goats of documentaries. And they dropped a trailer. It's all about Elizabeth Holmes. They are filming her right as everything was like falling apart and she was getting out of jail.

6:00I don't even know what, but the trailer is so bizarre it is absolutely so bizarre and you need to find this thing okay you need to find the new trailer what the i forgot what the name of the documentary is but it's with elizabeth holmes it's totally bizarro and you gotta find it um it drops in october i lost my mind watching it the other thing i lost my mind watching which nobody's gonna care about is on Netflix. I've been watching the new reality show, Earl Meets World. You're like, oh no, is he really talking about Earl Meets World? Let me tell you why. So you haven't watched it because you have a life.

6:38Alex Earl is this famous, very, very famous influencer. Okay. And then she was on Dance with the Stars and she did great or whatever. And so she wants to do the Kardashian playbook and she's releasing, she released a documentary, not documentary, a reality show where they chronicle everything going on with her family, exactly the way the Kardashian show was, right? With her sisters and parents and all this stuff, or just drop her and watch a bunch of episodes because I have no license. But here's the wildest part about this thing. So whether you're not know Alex or not, it doesn't matter. So on the reality show, they have, you know, her, she's not married or whatever, and they have her sisters, whatever.

7:18And then they have her pants. Now, here's the thing that blew my mind. They are, her mom and dad are divorced. Okay. Mom and dad are divorced. And they got divorced because the dad openly admits on the show that he cheated on the mom. Very dad. And now he's married to the woman that he cheated with. Okay. But their family, I mean, I cannot believe it comes on TV, but they decided that they're all going to stay close. And so Alex Earl's mom, who got cheated on, is now with some other guy, has a boyfriend. And they showed him Valentine's Day dinner, where it was a double date. It was Alex Earl, who's a woman, Alex Earl's dad with new wife, who was the one that he cheated with.

8:03And then his ex-wife, who was cheated on, and the boyfriend. The two of them were out on a double date. I don't know if I explained that well, but imagine going on a double date. it's you whoever you're with that was the person you had an affair with and then the person you were with and their boyfriend that's very weird i don't i mean i don't even understand why this needs to be on tv don't need to go have enough money i don't know so i'm watching early twirl i have no lice um but i appreciate you being here and uh yeah i don't know hopefully you have a great rest of the week later wait don't go anywhere there's two really important things I want to tell you.

8:44First off, my book is out. Stupider people have done it. And I don't know how, but this book has made it to the USA Today bestseller list, one of the top books in the entire country. Now, all net author proceeds are going to the V Foundation for Cancer Research. And between this book and things that we're doing, we've now donated$130 ,000 in the fight against cancer. If you buy this book, if you buy the Kindle, the audio on Amazon, on Barnes & Noble, anywhere. Money is going to fight cancer. We need your help. Please grab a copy of Stupider People Have Done It. The second thing is I want to work with you.

9:21I want to amplify your brand. I want my agency to help you get more customers, more subscribers, more whatever. I want to partner with you in so many different ways. All you got to do is go to jschwedelson.com, jschwedelson.com, and then there's a button in the upper right-hand corner that says partner. Fill out that form. Let's work together. Let's do stuff. And if this wasn't the worst podcast you've ever heard, It would be amazing if you follow the show, if you leave a comment, if you tell your friends about it. I appreciate you and go out there and crush it.