SPECIAL SERIES ==> 🔍 The X Search Trick Nobody Is Using <== | BATHROOM Break #123 COLLAB: The Marketing Millennials + Do This, Not That

0:08All right, we are back for another episode of The Bathroom Break. I'm here with the Mr. Marketing Millennial, Daniel Murray, and this is Jay Schwedelson from Do This, Not That. We're going to be talking about how to really find some vital stuff using social media that people are sleeping on. But before we do that, Daniel, let me ask you a question. Allie has been making me wear loafers when we go out at night and stuff because she's like you need to look more smooth than you do so i've been doing that and then i wore them the other night and then the back of my heels started bleeding and i felt like i was i don't know like i was trying to survive it was terrible do you wear loafers are you a loafer guy have you ever been all in

0:45Jay Schwedelson:on loafers i went all in on loafers like two years ago i bought one pair i mean if i consider all in But I wore one pair because I wanted to test it out. And I wore it, like, to some dinners. And I was, like, feeling good about myself that, like, I'm wearing. Because Ari, same as Ari wanted me. And then I went to a conference and lost one loafer. And I spent the most money I've ever spent on shoes. And it was, like, and you think it's a lot of money, but it's not a lot of money because I only, like, max spent, like,$150 on shoes. but I never want to buy loafers again because I lost one pair and I won one shoe out of the pair and it's worse than losing anything.

1:29How do you lose one shoe?

1:31Jay Schwedelson:That's hard to do. It's really hard to do. I came home and I was like and that shoe was sitting in my closet for a good four months like hoping that I was hoping it would turn up and never turned up. Well, we're going to show you how to turn up some social media stuff. Yeah, what a cheesy thing. Listen, we're going to talk about X right now, the former Twitter. And this has nothing to do. It doesn't matter if you like Elon Musk, if you like X as a marketer. X is a very unique platform because it's the only social platform where you can query it in certain ways. And then you can find things and then you can apply it to all of your marketing and all the stuff that you're doing.

2:08And so there's some tricks and hacks and things. So Dan, you want to go through the first one and then I'll go through the next one. Yeah.

2:14Jay Schwedelson:So one thing I, I've been testing out a lot is like using Grok cause Grok is, um, X's, um, LLM, like the chat platform. So what I've been doing is like writing a prompt that says like, find me five posts that say X, Y, Z, or in your niche that is trending right now that had to have high engagement in the last 48 hours or 72 hours over the last week and i'll type that in do grok and it will spit out um like what actual post that actually was happening and then the next step is that what i'll do is obviously like the step you're going to talk about next but as i'll go go deeper and search more on on that topic, but Grok gives you a good foundation of like, here are like some five or six, seven posts that are interesting in your niche in the last few weeks or the last few days.

3:21Yeah, Grok, G-R-O-K is great for that. It's the embedded AI tool that is on X. And here's what I use. So when Twitter was around, there was something called advanced search. It went away for a while, but now it's back and I'm going to tell you exactly how to use it in in the new X, it's so easy. You go into the regular way that you would search on X. Okay. And let's say you wanted to find the most viral posts right now about anything to do with marketing. It could be anything. You can write shoelaces. It doesn't matter. You write, you take parentheses and you write whatever the word is in parentheses.

3:54So you write the parentheses symbol marketing, and you close parentheses. Then you would space and you write the word M I N like minimum M I N underscore faves, F-A-V-E-S, colon, and then a number. So you do the parentheses marketing, min underscore faves, colon, and then let's say you put in 50 ,000, right? What that means is you're asking X to right now search for only those posts that have the word marketing in it that have at least 50 ,000 hearts that people favor did it. You could change that to 5 ,000, 500 ,000, a thousand, a million it doesn't matter and by doing that you'll pick up the most viral posts on whatever it is that you're interested in right now and then you can apply it to all your marketing and

4:41Jay Schwedelson:all the other areas of stuff that you're doing you can go deeper into that too and you can say men retweet so like if they have a minimum retweets because that shows people sharing you can say men comments um you also could like filter date ranges so you could say like from this date to that date um so you can go like even deeper into this and you could say like show me post with only images like like show me like there's actual queries and i can put that in but it's like i think it's like filter colon images filter colon media like and it will it will filter for like the certain types of posts too so you can go really deep into the search and this is like how you can write, like Jay said, how you can write different types of content, how you can see what hooks are working with your audience.

5:34Jay Schwedelson:So it's a good way. And you, I recommend, this is a search way, but I recommend like going onto other platforms too, like Reddit and LinkedIn and Instagram and seeing scrolling accounts or like subreddits that have in your niche and seeing what posts like on reddit you can go search on the top like top posts or new hot posts and you can see what are the hot posts in yours in your subreddit on on instagram you can go to the top accounts and usually people pin their top posts or you can see the most recent 90 days um so there's a lot of ways to filter like what ways to see what is working it doesn't mean you copy i but i i i I truly believe there's no original ideas out there.

6:21Jay Schwedelson:There's only your spin on original ideas. I don't say steal the post, but just take that post and have a take with it, and then it's a new idea. And if any of this, because for our podcast, it's hard to listen to this. What did they say? Just go to ChatGPT or Perplexity or Claude and say, how do you do, how do you look for viral posts? What's advanced search on X? How do you do that? It'll tell you exactly what we just talked about. But it's worth doing. And it doesn't matter what you feel about X. This can apply to all of your marketing. All right. So back to the beginning, Daniel, another thing that Allie made me start wearing, which is another disaster, are linen shirts.

6:59So she made me start wearing linen shirts. And the problem is I put them on and it looks fine when I put it on. But within 10 minutes, I looked like somebody took the shirt, scrunched it into a ball. It couldn't be more wrinkled. I couldn't look worse. I just look like a disheveled loser and I sweat through the shirt. The whole thing is a nightmare. Do you ever have to wear linen clothing?

7:21Jay Schwedelson:I feel like I used to, I tried to do it in Europe once because I thought it was like the thing, but I feel like linen is the itchiest shirt in the world. It's the itchiest shirt in the world and I hate itchy shirts. I'd rather wear like a soft, like what do you call it like blue lemon type shirt that's so good but you've been you've been on the move of changing like you're going from short sleeve shirts to linen shirts loafers so he you're really getting a whole wardrobe this is like the emptiness syndrome like yes you get a whole wardrobe change yeah it's not a good phase i'm entering in it's called the embarrassing loser phase.

8:06It's not going well. I'll report back. I'm sure something else will really embarrass him.

8:10Jay Schwedelson:He told me he's speaking on main stage in Unbound, so if you see him, he's probably going to wear loafers, a linen shirt, a short sink linen shirt. Yeah, it's going to be a party, and we should all shout out his outfit when he's there. All right. Thank you very much for nothing. Well, everybody, I appreciate you all, and we'll catch you at the next one.

8:36Thank you.