Ask Us ANYTHING: Secret AI Trick! 200% Increased Engagement! | Ep. 454

0:00Welcome to Do This Not That, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for Ask Us Anything from the Do This, Not That podcast. This is our short episode. We're all week long. We're getting questions. We're getting work questions. We're getting ridiculous questions. We try to tackle one of each. If you want to submit a question, well, that would be cool. All you got to do is go to jschwedelson.com. There's a button that says podcast.

0:33another one that says, ask us anything. And that's where we get our questions and awesomeness and all the things. Let's do the work question first. Okay. We got a question from Alyssa from Denver. I'm such a bad skier. You have no idea. I am like green hill, but scared on a green hill. That's not the point of your question. What's the question, Alyssa? Jay, I keep getting ideas back from AI tools that I use, and then I run the test of what they give me back, and the results are not great. What am I doing wrong? Well, that's an interesting one, and we've uncovered something that I don't think enough people know about to do, which is kind of a game changer and can radically increase the performance on all of your marketing by doing one simple thing.

1:25It doesn't matter if you're using Claude or Gemini or Chachiput or Perplexity or whatever. So what happens is when you go to any of these AI tools, you might be asking it to give you or help to write a blog, help to write an email, a subject line, a podcast title, anything. You go to the AI tools and say, hey, can you help me with blah, blah, blah. Okay. And then it gives you back an answer. That's not what you want to do. Here's what we've uncovered. When you go to any AI tool, instead of just saying, hey, can you help me do this? You say, you use what we call the 100 ,000 person prompt. When you use the 100 ,000 person prompt, you get exponentially better things back and we've A-B tested it and the stuff that you get back performs exponentially better.

2:16So what do I mean by that? For example, let's say you wrote this to one of the AI tools. predict how 100 ,000 real subscribers would respond to each of these subject lines, rank them by expected open rate, and explain the psychology. Or evaluate this hero section as if 100 ,000 new visitors landed on this landing page. Identify confusion points, drop-off risks, whatever, okay? Or it can even be about an offer. How would 100 ,000 consumer buyers or 100 ,000 B2B buyers interpret this offer? What's confusing? What's strong? What's missing? And here's what we found, which is pretty wild. When you ask any of the AI tools to take on this view of 100 ,000 people, okay, interacting with whatever it is you're asking them to create, what happens is it switches.

3:12The AI tool switched from creative mode to statistical mode automatically. And when it simulates 100 ,000 people reacting to something, it goes deeper in its research, deeper in its thinking. And what we have found, which is pretty wild, is, for example, subject lines. We took subject lines it gave as a result of just asking it normally versus subject lines it gave as a result of simulating 100 ,000 readers. And then we would send both out, A-B tests. And we found over 70 % of the time, the one that was simulated with the 100 ,000 readers did better than just the generic one. The same thing worked, for example, for call to action buttons.

3:58When we asked any of the AI tools, hey, what is the right call to action button words to put on the call action button for this offer. And then we said, we want you to simulate 100 ,000 people interacting with this call to action button. What should the language be? When we tested it head to head, we found that the 100 ,000 person prompt generated a 2x increase in click-through rate versus the prompt response that it got when we didn't ask it to do the 100 ,000 thing. So whatever it is that you're asking AI to do, if you ask it to predict how 100 ,000 real subscribers, predict how 100 ,000 real readers simulate 100 ,000 people, blah, blah, blah, it radically changes the depth and the accuracy and the level of information that you're getting back.

4:50And it doesn't cost you anything. So if you've never tried that, I strongly recommend it. It's kind of cool. All right, let's get on to the ridiculous question okay jay what do we got i am jay what's going on this is a question from jared from dallas uh your cowboys stink although they did win last week so but they stink no offense sorry i mean i hate for that but they kind of stink anyway jay i hate talking to people on the phone by the way so do i i hate talking to people on the phone but texting is annoying and hard to have relationships that way. I don't want to be isolated. What can I do?

5:27Oh, wow. This is like a deep question. I relate to this and I actually have a solve for this. I don't like talking to people on the phone either. And texting is annoying because I never know how to end the conversation, right? We go back and forth, back and forth. And I really, I'm not able to get enough words out. I don't feel like typing. It's all very, very annoying to me. So I have migrated to something this year, which has been awesome. And I recommend it to everybody, which is voice memos. So I'm a big voice memo person. That's when you click on that like little orange button on your phone, and then you can talk as if it's a voicemail and then you send it to the person.

6:05And I would say that 90 % of the conversations I have now are texting. I'm sending voice memos to people and they could be two minutes, three minutes, four minutes, whatever. and then they voice memo me back. Okay. And the cool part is it's like being able to have a phone conversation that you can end. And also you feel like you're having a relationship with the person because you're hearing their voice and all the things and it's very long and you listen to it on when you want to listen to it. I am telling everybody out there, if you're not on team voice memo, this is awesome. Especially if you, I mean, tell me people like talking on the phone.

6:40I don't know. I get in my car. My wife's always like, call your friends on the way home from work. When you're driving home, I'm like, I don't want to do that. I want to listen to a horrible podcast or some cheesy 80s music. I don't want to call anybody. And then I wind up not calling people, but the voice memo is the happy middle ground. So no one's going to do it. No one's going to listen to me. Everyone's going to say I'm a dork. But I'm telling you, this is pretty cool. What's not cool is me. I'm not cool. What else do I have to tell everybody? I don't know. I was just thinking about Stranger Things.

7:09Am I going to watch Stranger Things? That's a hard pivot. I don't know. I gave up after season two and everyone's telling me, hurry up and watch season three and four. I don't think I care at all. It went off the rails. What am I talking about? I don't know. Anyway, appreciate you being here. Try out that 100 ,000 thing. It's pretty cool. And I'll check you later. You did it. You made it to the end. But wait, the party is not over. Listen, I want to keep hanging out. Subscribe to this podcast. And if it wasn't the worst podcast you've ever listened to, give it a five-star review. Why not? But you know what?

7:44I want to do even more with you. Go to gurumediahub.com and we can partner there. You could find out about all of our free events, all of our stuff. And if you're epically bored, go to jschwedelson.com and we could stay connected. You could find my newsletter and everything else I got going on. Thanks for being here and hope you subscribe.