Ask Us ANYTHING!! 🕵️ The Free AI Trick That Exposes Any Competitor's Tech Stack | 511

0:01Welcome to Do This, Not That, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for Ask Us Anything from the Do This, Not That podcast. This is our short episode where all week long we get in questions, we get in work questions, we get in totally ridiculous questions, and we try to answer one of each. And if you want to submit a question, it's real easy. You go to jayschwedelson.com. There's a button that says podcast. Another one that says, ask us anything.

0:35And we get the wildest questions. So yeah, let's jump into it. Let's do the work question first. We have a question from Rob from Philadelphia. Sorry about your Sixers. They were terrible. They got swept. Rob, what is your question? Jay, I feel like we spend so much time trying to figure out what to do with AI, but all we wind up with is getting content written and the basics back from AI. what should we be using AI for that maybe is off the radar that we're not aware of? I love easy AI tricks. And I think everyone makes AI too complicated. Like you got to do all these crazy things. So let me give you some, some tricks and things that you could do with AI that's probably not on your radar.

1:15And you could do these with the free versions. You don't even need the paid versions of any of the platforms. So I'm going to give you some on different platforms. So the first one, one of my favorite things to do is using the Gemini thing in your Chrome browser. So when you open up your Chrome browser in the upper right-hand corner, there's a little button that says, ask Gemini. All right. And if you don't have it, you should update your Chrome browser. It's this free plugin. It's very cool. And the reason it's very cool, you could do certain very cool things. One of my favorite things to do is I'll go to any site.

1:48Let's say there's a company, business, consumer, nonprofit, whatever, and I think they're crushing it. They're doing a great job. Maybe it's a competitor. Okay. It doesn't matter. You just go on their website. All right. And then you click on the Ask Gemini button in the upper right-hand corner on your Chrome browser. And then all you do is this, because you want to find out what this company is using in their MarTech stack. What are the social media listening tools they're using? What are the ad tools they're using? What is everything that they are using, the different vendors and software and things.

2:19And you could find out just by doing this. So you go on that website of your competitor or somebody you think is doing a great job. You click on the Ask Gemini button, and then you put a prompt in something like this. Analyze this entire site and tell me what their MarTech stack is and their lead gen strategy and their likely attribution setup. And tell me everything that they are doing and look at all the pixel tracking and any other code on this website and tell me all the different vendors that they are using to fuel their Martech stack. It doesn't have to be exactly that, but basically you want to say, I want to see what their Martech stack is.

2:56I want to see all the tools that they're using. Please analyze all the code on this website and it will blow your mind. Okay. Because it will literally tell you then, um, everything. What are they using to do their emails, to do their social posts, to do their, search stuff to do their AI tools. I love using the Gemini Chrome thingamabob. So mess around with that. I love that. Okay. So another one that I think people are sleeping on is in the free version. You can do this on Chachipati. This is so easy. So people don't realize that the number one piece of content that the AI tools are looking for when anybody goes and queries any AI platform, you know, Chachupiti or Gemini or Claude or Perplexity, whatever, the thing that the AI tools look for more than anything else on people's websites are comparison tables, right?

3:50So if HubSpot on their website had HubSpot, how we compare to, you know, Salesforce and Microsoft and this one and that one, okay, and there was a comparison table that had the little check mark showing the features that HubSpot had that maybe Salesforce didn't have. These type of comparison tables are the number one piece of content that the AI tools look for to fuel their answers. So here's the secret sauce thing that you can do. You can go to ChatGPT, the free one, okay? And then you say, build a comparison table of these four companies, all right? And then you put in the four different companies and their URLs.

4:29Choose the comparison categories based on where my company, you say what your company is, has the strongest differentiation and make the table skew in my favor without lying. Okay. And you ask it to make an image of that table and what it will do. Okay. It will create a table of the four companies that you want yourself compared to, but it will skew it. So that way you come out looking the best and it won't be a lie. It's gonna look at all the data on all the different sites. You stick that on your site. You use this in all your social media. This will get you so much more traction than you can possibly imagine because this is what the AI tools are looking for.

5:11Speaking of looking for, I never know what I'm looking at. We have this whole dashboard of all of our analytics and I pull it up. And a lot of times I don't know what I'm doing. I look, I go, what am I supposed to do with all this information? So what I did the other day, which was great. And again, this is all in the free versions of this stuff. I took a screenshot of my dashboard, okay? And then I uploaded that. You could do it to Gemini. You could do it to ChatGPT, whatever. And I literally plugged it into Gemini. And I said, what does this dashboard actually tell me? What's the number one thing I should be alarmed about?

5:44And what does the data suggest I should do in the next seven days? Because I'm clueless. And this really does help me, okay? It really does help me get a better idea of what I should be thinking. It's like my new best friend. And I'll tell you the cheesiest one that I do, which you're not going to do, which is if you go ahead and you go to your email inbox and you shrink the email inbox. So all the, all the font is really, really tiny. And then you make a screenshot, an image of your email inbox, then take that image and upload it to ChatGPT, the free version, and upload that image of your inbox and say, Hey, ChatGPT, of all the emails that you see here, because they see all the subject lines and the pre-headers, which emails are most likely to be open, give me the top five, and which emails are the least likely to open, and give me the bottom five, and tell me what tactics and why.

6:33And it will break down the emails that you're getting, and it will tell you which emails are most likely to get open based on all the data they have. Now, I know that's all over the place, but here's the story. AI just needs to be pushed. There's so much more that you could do with it just having it make ridiculous pictures, having it a right copy for you. There's so much that you can mess around with. So that's why I love it so much. I didn't even drink coffee today. I am talking way too fast. I'm all over the place. Let's get to the ridiculous question. We have a question from Sarah from Minneapolis.

7:10Is it still cold there? I mean, Minneapolis is always cold. I'm so sorry. Sarah, what's your question? Jay, you said you don't watch horror movies, but I heard that you watched Send Help on something that you talked about. Isn't that a horror movie? Okay, no. Let me talk about that for a second. So the number one movie right now that's out there on streaming, at least the number one on Hulu, but I think it's the number one overall, is a movie called Send Help with Rachel McAdams. Rachel McAdams is the woman from Mean Girls, and they labeled this thing a comedy horror. I am telling you, it is not a horror.

7:49I don't watch horror movies. It's not a horror movie, and it was very good. So I recommend watching Send Help. This is a good movie. I also watched the Sally Field movie, Remarkably Bright Creatures. Great. I'll tell you what else I'm watching right now. Everybody out there that's not into reality TV, I understand. You think it's beneath you. You think you're better than that, but I'm going to tell you right now, there is one reality TV show that I think everybody should give a try. So this is a new series called the real housewives of Rhode Island. All right. And if you've never watched reality TV, this season's brand new.

8:24They've never done it before. So you can get involved with the characters right out of the gate. There's about eight episodes out right now. This is the most bonkers, uh, reality TV season of any show I've ever seen. Okay. And I've seen 22 seasons of the bachelor bachelorette golden bachelor bachelor in paradise golden bachelorette golden bachelor i've watched all the love islands i've watched many different of the real housewives i've i mean you name it i've watched it and i'm here to say that the real housewives of rhode island is the most bonkers one ever these people don't care these couples are cheating these couple and they're talking about these couples are dating multiple people they're talking about it.

9:06They are. They're physically getting into stuff. It is unbelievable. So I give two thumbs up and two toe thumbs up to watch this. I appreciate you being here. Listen, if you want to help the show, leave a comment because it helps us circulating the algorithm. And I'm always trying to game the system and circulating the algorithm on the show. You're awesome. And we will see you at the next one later. Wait, I have two huge things to share with you. First, I have a book coming out. Stupider people have done it. It's coming out the first week of June, and all net author proceeds are going to the V Foundation for Cancer Research.

9:47This book might be terrible, but who cares? When you buy this thing on Amazon or anywhere else, you are going to be helping to kick cancer's butt. let's do that together. The second thing is you can go to jschwedelson.com. On the upper right hand corner, there's a thing that says partner. My agency wants to help you. If you're a business marketer, consumer marketer, it doesn't make a difference. I want to help you drive net new sales, registrations, growth, change the design, all the stuff that you are doing. Hit me up there. Also, if you want to do brand collabs, I want to know about your brand.

10:21I want to help you amplify that message. Go to jschwedelson.com, click on partner. Let's do stuff together. And the last thing is leave this show a review. If it wasn't the absolute worst podcast you've ever heard. And you're awesome for being here. Later.