Ask Us ANYTHING: Worst Trash TV of 2025, No Mercy 🍿 | Ep. 468

0:00Welcome to Do This Not That, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for Ask Us Anything from the Do This, Not That podcast. This is our short episode. We're all week long, we get in questions. We get in ridiculous questions. We get in work questions. We try to tackle one of each. And if you want to submit a question, just go to jschwedelson.com. There's a button that says podcast. Another one that says Ask Us Anything.

0:33that's where we get these awesome questions let's do it let's do the work question first we got a question from will from charlotte oh well so before we get to your question will farrell i know that you're not asking but he's a funny dude i like to do a lot but i'll tell you what's on my mind this is absolutely the most ridiculous thing of all time did you know that like two days ago was answer the telephone like Buddy the Elf Day. I'm not making that up. I didn't know that existed. And I now know that for the most absolutely ridiculous reason of all time. Okay. Why do I know this? And this is the thing, like, you know, I've always fake holidays.

1:16Answer the telephone like Buddy the Elf Day is a day. How do I know this? I called my doctor's office, okay, to make an appointment i called my doctor's office and the person picks up the phone and says out of nowhere uh buddy the elf what's your favorite color i go what what what did you say and she goes what's your favorite color i go is it is this the doctor's office she goes ha ha ha it's answer the phone like buddy the elf day i go what are you talking about what are we talking about and then she goes on to explain it to me. I'm like, I just want to make an appointment. I felt bad because I wasn't in the, I wasn't in the mindset of, ah, this is so funny.

1:59So cute. I was in the mindset of, can I make an appointment? Like, what are we doing? So that's what's going on with you, you may not have known this, but that is a thing. Let's get to your question. All right, Jay, I am loyal to ChatGPT, even though everyone else talks about Claude or Gemini or whatever, is chat gpt still the top dog um okay well i'll tell you chat gpt has a major switch that just happened i'm gonna tell you some tactics that marketers should be using chat gpt for now that you couldn't do just a few weeks ago there's been a big shift in general i don't think that there's one platform for everything um i like claude for writing i like uh gemini for for current uh research on things that are going on right now and i like chat gpt for analyzation of of content and and different marketing tactics so there's all these i don't think you should be a one-trick pony with with your ai tools that you're using but specifically on chat gpt and i think everyone's sleeping on this so chat gpt in the last few weeks just updated from their model 5.1 to 5.2 and i'm not trying to get all technical and whatever and who cares but there's something different in 5.2, radically different that relates to marketing tactics that you can leverage that 5.1 couldn't do.

3:24So I think everybody now knows that in 5.2, and all you have to do, you go to the radio chat, you don't have to do anything. It's just set at 5.2 already. It does a much better job now of simulating human behavior than it did before. This is a big deal. And here's how you could use this for tactics and things of that nature. So for example, let's say you wanted to have it analyze your social posts that you've developed and to see if those social posts, whether they're a paid ad or just a regular social post, you're going to put on your company page, your own personal page, right? But ChatGPT 5.2 can really simulate what will happen when your post appears in somebody's feed.

4:12So as an example, if you upload the post that you've created and you say to ChatGPT in the current version 5.2, simulate this post appearing in a busy LinkedIn feed or it could be Instagram feed. How many people pause and how many people keep scrolling and why? Now, I know how ridiculous this sounds. Why would you ask that? The reason you ask that is in 5.1, the older model, it really couldn't do anything with this. It had no idea of, you know, partial attention or being able to, you know, judge content in a social feed type of situation. But 5.2 is really good at being able to analyze this idea of micropause behavior.

4:58And it will give you back a legit review on if it's a possible piece of content and why, and if it's not, and why. But the thing that we did with 5.2 that blew our minds, that you could test as well, and this is like a really valuable thing to test. because it's now so good at being able to predict things, okay, predict things in 5.2. What we did was we took 50 different email campaigns that we ran for clients, 50 of them, where we knew the open rate, the click-through rate, the response rate for these different campaigns. And for each of these 50 campaigns, there was an A-B test. There was an A-B test on subject line, AB test on creative.

5:45And we upload and we knew the outcome. We knew the click-through rates. We knew the open rates for all of these campaigns, but we uploaded these AB tests to the newer version of ChatGPT without loading in any of the performance information that we had, because we wanted to see in this new model, how good is ChatGPT now in being able to predict the winner of an A-B test without the test actually occurring. So we uploaded all of the creatives and subject lines of these 50 campaigns. And we said to ChatGPT, okay, for these 50 campaigns, which the A version or the B version, which one would have the highest open rate, the highest click-through rate overall for each of these 50 campaigns?

6:33And we wanted to see, since we already had the data, how much of it does it get right? And what blew my mind in 5.2, because 5.1 was not that good at this, 5.2 predicted the winner correctly 89 % of the time for all these 50 campaigns that we love. 89 % of the time, it picked the actual one that we know for a fact actually did win. What does this mean to you as a marketer? It means when you have an A-B test that you've set up, upload it to ChatGPT, ask it which one do you think it's going to do better and give it context. You know, this is what we're trying to sell. This is what we're trying to, the service we're trying to promote.

7:14This is the audience that we're marketing to. This is the makeup of our database. Explain some stuff and then see what it says. It will then predict what it is that's going to happen. And 89 % of the time it was right. So 5.2 is really, really cool. And I would be messing around with that right now if you haven't, because it's very different than the chat from a few weeks ago. All right, let's get into the ridiculous question. So we have a ridiculous question from Sarah from Detroit. Sarah, what do you got? Jay, what is the worst trash TV that came out in 2025? Wow, that's a big question. Because as many of you may know, but some of you may not, I watch horrible TV and I watch it all.

8:00Anything that's horrible is my jam. It's my people. It's where I hang out. But I will tell you the TV that should never have aired, in my opinion this year, that was trash, garbage, horrendous. First, I'd start out with the Baldwins. That show on TLC was impossible. I don't know. Hilaria Baldwin is very difficult. I find her annoying. I know that's terrible to say, but I do. so the baldins on tl tlc was just a weird show another one that i i i'm gonna get in so much trouble for these i don't care but with love megan and that was megan markle's you know foray into this lifestyle type she wants to be like martha stewart it was it is it's still on it's nails on a chalkboard she like makes a fruit plate and she acts like she accomplished something i think any seven-year-old could make a better fruit plate than her the whole thing is it is I can't even believe that it got made it is absolutely not good okay what else um and sadly I love Sarah Jessica Parker I really do I had her at Guru Conference she is the nicest human being uh I behind the scenes when I spoke to her the most incredible nicest greatest person Sarah Jessica Parker.

9:19Unfortunately, and just like that season three, which was the finale, you know, the, basically the spinoff of sex in the city. And this was season three of, and just like that on HBO max or whatever you call that channel. It was unwatchable. I watched the whole thing. It was unwatchable. I'm very sorry to say that I'm glad this is, I'm glad it's over. Cause it couldn't go on any longer. I w I was, I was watching it cause I felt guilty. And then I think the last one would be selling the OC on Netflix. See the difference, this is not selling sunset. Selling sunset is a great show. They should not have done selling the OC.

9:55The cast stinks, the show stinks, it all stinks. What are we talking about? Listen, you're probably like, is he real? Does he really watch this garbage? Yes, I do. And you can leave in the comments what I should be watching because clearly I have no taste. Listen, this year's almost wrapped up. Go to jschwedelson.com. There's a page where we can partner together. Go there, stick in the form. Hey, have me at your event. Hire my agency. Tell me I'm a big doofus. I don't know. And I hope you're crushing it. Later. You did it. You made it to the end. But wait, the party is not over. Listen, I want to keep hanging out.

10:32Subscribe to this podcast. And if it wasn't the worst podcast you've ever listened to, give it a five-star review. Why not? But you know what? I want to do even more with you. go to gurumediahub.com and we can partner there. You could find out about all of our free events, all of our stuff. And if you're epically bored, go to jschwedelson.com and we could stay connected. You could find my newsletter and everything else I got going on. Thanks for being here and hope you subscribe.